That’s one intriguing title, isn’t it.. Well, it’s not only for capturing your attention: there are indeed some important facts about 000Webhost (and free hosting in general) that anyone needs to keep in mind.
In this review we will dig a bit deeper than just saying that “000Webhost is free, and what can be better than free?” – instead, we will rephrase the question as follows:
If 000Webhost is free, and most other hosting providers are not, where is the catch? What do you give up compared to paid hosting services?
In order to find the answer, we will examine the 000Webhost’s offer as well as its history and business model. By the end of this review you will find out whether it is worth using 000Webhost for your website and if yes, in which situations is it a suitable choice.
Before we go on to poke mercilessly at the subject of our review, let’s first understand how hosting works and see if any hosting can ever be truly for free:
How (Free) Hosting Works
Whenever you visit a website on the Internet or use an app on your mobile device, you are effectively sending a request (for example, your clicks) and getting some response (for example, a new page being loaded). And you expect the website or app to give you a response regardless of the time of day or season of the year – in other words, we’ve all grown accustomed to the fact that the Web just works.
However, this means that in order to be accessible 24/7/365, a website (which is basically just a collection of files) needs to run on a computer that is constantly on and has an uninterrupted Internet connection. This is a tough task for your typical laptop, so websites use specialized, powerful computers called servers instead.
If a server costs money, and its operation costs money, and its maintenance costs money – anyone offering to host your website for free is either a charity with very deep pockets or has other sources of income to cover its expenses.
There are two popular ways to do that:
Placing ads on the hosted websites. Those can be either promotions for the hosting company itself or third-party banners that recoup the costs of running the servers
Offering paid upgrades and extra services, while severely restricting the range of features available to the free users.
If we think about it, the hosting company is actually interested in applying maximum possible limitations in both scenarios: in the first case, this reduces their operating expenses – and in the second it serves as a motivator for more people to upgrade.
Which limitations are we talking here?
For starters, there’s the monthly bandwidth cap, which means there is a maximum amount of times visitors can view your website. This quickly puts a ceiling on your audience growth and the type of content you can use – i.e. forget about videos and high-quality images.
Next, there’s the lower availability, which means the hosting provider does not guarantee that its servers will work 24/7/365, but more like 23/7/365. In other words, up to 5% of the time your website will be offline. As an example, you can check 000Webhost’s availability by scrolling all the way down to the bottom of their status page and looking at the “last 30 days” figure.
Your website will not be fast; according to our measurements, it will actually be quite slow by any standard, sometimes frustratingly slow. This makes sense because there’s no incentive for the hosting provider to allocate too much of a server’s resources (memory and computing power) to free accounts.
Finally, free hosting does not allow using any custom address for your website (like website.com) – only a sub-address of a specific domain name fixed by your hosting provider (for example website.000webhostapp.com).
Why I am telling you all this? Because that’s exactly what 000Webhost does, because its business model relies on both ads and limitations for free users – so if you’re planning to start a website on 000Webhost it makes sense to be aware of the limitations of its free plan.
What about the paid upgrades we mentioned earlier? This is where things get interesting, because that’s what allows 000Webhost to pay for all those fancy web servers. Let’s see if their paid plans are worth considering:
Free and Paid Plans at 000Webhost
From their official website you can see that there are actually three hosting plans at 000Webhost, only one of which is completely free to use. The other two offer more features and lift some of the restrictions of the free version:
As you can see from the left column, apart from the limitations we pointed out earlier there are several other significant caveats to the Free plan –
You don’t get access to the Auto-Installer which lets you set up a website management system in a couple of clicks. The only piece of software you can install automatically on the free plan is WordPress, but that’s usually enough for most beginners.
You don’t get any dedicated support apart from a public forum where confused users of free accounts post questions and other confused users try to answer them.
There are no email accounts, so forget about communicating with your website’s visitors or your potential business partners using a professional-looking email address. Gmail if fine, right?
There’s also the absence of automatic backups and the fact that your disk space is limited to 1 gigabyte, but these are not as serious as the ones listed above plus the other four (bandwidth, speed, availability, and domains) we discussed in the previous chapter.
The paid hosting plans lift some or all of these limitations, while also introducing a 30-day money back guarantee. The Single plan offers more server resources, a personal email account, live support, as well as a 99.9% uptime guarantee, so as to prevent situations like these from affecting your website:
On the Premium plan, even more resources are allocated to your account, making your website load faster. Plus, you can register your own custom domain name for free – so instead of website.000webhostapp.com your visitors will be able to type website.com into the browser’s address bar and visit your website.
There’s one important thing to know about 000Webhost’s paid plans: they are actually provided by another entity. Hostinger, a professional hosting provider that belongs to the same business group, is where you get an account once you upgrade to a paid plan at 000Webhost. Why is it important to known this? Because of –
The 2015 Security Breach
Personal records of nearly 13.5 million 000Webshot clients have been exposed in March 2015, as hackers gained access to the hosting provider’s databases via a code vulnerability. Names, account details, IP addresses, as well as passwords have been compromised, and became available via black-market forums.
There’s a nifty little web resource called “Have I Been Pwned?” which collects data about security breaches around the web. You can input your own email into the box and check if any online service you’re using it for has ever been compromised.
Ironically, “Have I Been Pwned?” showed me that my primary personal email address has actually been exposed in the 000Webhost breach, along with millions other website owners:
Further research and analysis by security specialists after the event has revealed multiple instances of potentially unsafe practices by 000Webhost, including:
Using a non-encrypted connection for the client login page, which meant anyone with sufficient skills could intercept vital user data.
Running its support forums on an old version of vBulletin software (3.8.2), which was 6 years out of date by 2015! The stable version at that time was 5.1.9.
Not using email validation, which meant that anyone could register an account with any email, even one that does not belong to them.
Of course, 000Webhost apologized and took measures. In fact, it has fixed all of the above issues quite quickly, so we could argue that 000Webhost is actually much safer now than they were several years ago, specifically because of that breach.
However, it’s worth keeping in mind that there’s still not much motivation for a free hosting provider to be as secure as possible – after all, if you’re getting something for free, you can’t really complain if it doesn’t work or does something bad. To put it bluntly, no-one owes you anything if you haven’t paid anything :)
Does it also automatically imply that paid hosting providers are more secure? Typically yes: by the same logic as above, if you take someone’s money for a service, you need to ensure sufficient level quality – otherwise your existing clients will leave, and your deteriorating reputation won’t let you get new ones.
So, there’s no “law of nature” that prevents free hosting providers from offering secure, high-quality service, but there’s also rational economic reasoning that strongly motivates them not to. In this uncertain situation, the only sure way of finding out whether a free hosting is any good is to try it out for yourself.
Which we did at Satori Webmaster Academy.
Quite extensively, in fact.
So, in the next part of this guide we will tell you about our personal impressions from using 000Webhost; this will provide a foundation for the final verdict: whether or not you should choose 000Webhost for your online project.
000Webhost: Our Impressions
The first thing that must be said about 000Webhost is that it’s very easy to use. The entire process of creating an account and installing WordPress took us just a couple of clicks and 2 minutes at most. It also felt so much smoother than a similar procedure in, say, GoDaddy.
You do get a lot of banners and messages prompting to upgrade to a more powerful hosting plan, but so far nothing is really suggesting that you should be doing it (apart from the fact that your site’s web address looks quite ugly).
The speed of a 000Webhost website is not stellar, but it’s bearable: for a fresh WordPress install with our lightweight Bento theme, the speed test showed a load time of over 6 seconds, which is twice a high as Google’s recommended value – but hey, don’t forget you’re getting this for free!
Another reminder of that fact is a 000Webhost ad in the bottom part of your website. Not only does it overlay a part of your footer – it also sometimes fails to load the banner image, thus displaying a rather dingy-looking text link accompanied by a “no image can be loaded” placeholder:
Where you really start feeling you’re on a free hosting, though, is the web traffic restriction. Each account has a limit of 500 requests per minute, which shouldn’t be confused with visitors per minute: a request is just a single interaction (like accessing a file) in the process of loading a web page, so a single page typically needs between 30 and 100 requests.
This means that when a visitor comes to your website and looks at three pages, around 150 requests will be made – so the limit we mentioned above is really only 5-10 page views per minute.
I was able to overload the requests/minute restriction quite easily by just opening the website on several devices at the same time. Once you approach and surpass the “danger zone”, the website starts loading slower and slower, to the point when it becomes too annoying to continue using it.
While we’re on the topic of limitations, there is one more parameter that should be noted here: the maximum allowed number of inodes. Right now, we won’t get into details on what an inode is; the useful bit is that the number of inodes roughly corresponds to the number of files and directories on a disk.
This means that if you’re running your website on WordPress, each new plugin you install and each new image you upload will count towards your inode limit.
This might sound like a lot of gibberish, but it’s worth considering the fact that even WordPress core (i.e. a fresh installation with no plugins at all) takes up around 20% of your allotted inodes at 000Webhost.
You will need to install more than one WP plugin to exhaust the 20,000 inode limit, but it’s quite doable; for the sake of comparison, consider that even the cheapest hosting plans at GoDaddy allow up to 250,000 inodes.
Finally, there’s the matter of your website being offline some of the time: 000Webhost is open about the fact that their services do not have the typical uptime figures you would expect from a hosting provider (99.9%). According to their service status page, the average 30-day statistic is around 99%:
While the 0.9% difference might not sound like much, on a monthly basis this corresponds to a difference between being offline for 40 minutes – and 7 hours! While this is fine if you’re still just working on your website (part of those outages will happen at night anyway), repeated breakdowns are not something that makes your visitors like (or trust) your website.
If you do experience a glitch, there’s no real-time support available at 000Webhost – which is understandable, because support staff requires salaries, something that a free product can’t really cover.
Still, there is indeed a free online support forum where users can ask questions and get help, mostly from other 000Webhost users. Reply times can vary, but on average don’t expect your problem to be resolved within less than a week.
The good news is that all previous forum threads are freely available to the public, so if you need a solution quicker and you suspect your problem might be a standard one, you might want to browse older discussions.
Pros and Cons of 000Webhost
Now that we’ve looked at 000Webhost from all angles, let’s summarize its strong points and weaknesses in order to arrive at the final assessment:
It’s free to use for anyone; you can even create more than one account if you have several email addresses (just don’t be too surprised if some years later you start getting more spam in those mailboxes).
The sign-up process is really easy and fast, you can set up your first WordPress website in just a couple of minutes thanks to the built-in automatic installer.
There is a very decent hosting control panel, and although it’s hardly a professional one, most of the things you need are there, including file and database managers, as well as other settings such as redirects, email boxes, and basic security features.
Page load speed is not something to be proud of, but in fact it’s quite alright, especially for a hosting which does not cost money. As long as you don’t have more than 50-100 visitors per day, you shouldn’t worry about overloading your traffic capacity.
Oh, and did we mention it’s free?!
Your only option in terms of your website’s address is a sub-domain which looks like https://site.000webhostapp.com – hardly trustworthy or easy to memorise for your visitors.
There will be 000Webhost ads at the bottom of your website, which will occasionally malfunction and display a “broken image” icon.
The ceiling of 500 requests per minute effectively limits your website’s simultaneous audience to just 2-3 people. When it is exceeded the page load speed will deteriorate, and the website might even become inaccessible for a while.
According to the average uptime figures, your website is expected to be offline for several hours every week; if you’re lucky some of them will be at night.
It’s quite easy to exhaust the maximum allowed number of files in your storage, even just with a WordPress website and a couple of popular WP plugins such as Jetpack.
The only customer support option is a forum where you can post your question and wait for other 000Webhost users to help you. Email, phone, or live chat support is not available on the free plan.
Our Verdict: Is 000Webhost Worth Using?
You’re probably noticed that the number of plusses and minuses is roughly the same in the previous section. Which means there’s no straightforward answer to our question, is that what I’m trying to tell you?
Well, no, actually I think there clearly is a case when using 000Webhost might be a good idea – and that’s when you are just starting to work on your first website. It’s hard to deny that paying a large sum of money upfront, to just test your idea, doesn’t make much sense.
So instead of buying a fancy professional hosting you might just as well start with a free plan at 000Webhost, take your time to build your website and show it to your first visitors, see how it goes:
When you’ve finally validated your idea and gotten serious about your online project, though – upgrade to a paid plan and get yourself a unique, decent-looking domain name. Your visitors won’t take you seriously with an address like mywebsite.000webhostapp.com and broken ads displaying in your website’s footer.
The good news is, high-quality web hosting isn’t necessarily expensive. If you choose the most basic upgrade at 000Webhost (which corresponds to the Single plan at Hostinger, its paid hosting partner), you will get all the benefits of a professional hosting provider with none of the disadvantages of the free 000Webhost plan.
You can even choose to get billed every three months instead of annually, which will make your upfront costs quite negligible.
If you ever decide to upgrade or are interested in trying Hostinger right away, be sure to check out our guide on getting a 15% discount on its (already inexpensive) hosting packages:
Machine learning is a fairly young technology but it’s already being applied to various fields of marketing in ways that might change the industry for good. With digital marketing, in particular, it is possible to provide better personalization and automate certain manual tasks such as moderation with the help of AI-driven solutions – which, in turn, tends to lead to higher returns on investment compared to traditional tools.
And yes, we’ve compiled an entire collection of solutions that already actively use machine learning to give you a competitive edge.
Curious to know more? Before you can use this exciting new tech to your advantage, it is worthwhile taking a moment to understand what machine learning is and how it can help.
Understanding Key Concepts
Almost. Well, not at all, quite frankly. To begin with, here are some broad definitions of key terms related to machine learning to keep in mind:
Artificial intelligence (AI) is a sweeping definition for any computer software that mimics the role of human intelligence in decision making
Machine Learning (ML) is a set of technologies that make it possible for computers to solve problems autonomously based on prior inferences from data
Deep Learning is the sub-field which uses neural networks to replicate the learning functions of the human brain
In a nutshell, Machine Learning is one of the leading methods to achieve automation in knowledge-intensive fields because it can learn and improve as it consumes more information. Deep Learning is a special type of machine learning algorithms that uses neural networks with a lot of hidden layers to achieve top-notch performance that even sometimes rivals humans.
Is Somebody Already Using All of That in Marketing?
A machine learning approach to digital marketing is not a complete replacement for all your traditional marketing to date. However, it can help you in the following critical areas:
Decrease advertising costs by taking on some of the tasks that were prior only manageable by humans
Get better insights by finding hidden trends and correlations in datasets of previously unmanageable sizes
Reach customers based on purchase intent by predicting their future moves based on existing behavioural data
Improve prospecting through computer-generated recommendations and “you might also like” lists
ML can enable computers to perform tasks that even humans find challenging. It therefore finds a plethora of applications in advertising and marketing, where it can efficiently and optimally target the right customers and reveal to them the right content so they can easily find what they’re looking for. Moreover, it provides a great facility for humans to make data-driven decisions. And that can be a huge advantage in the modern arena:
Impact of Machine Learning on Marketing
According to Forbes, machine learning is already revolutionizing the marketing landscape, with 84% of marketing organizations beginning to implement or expand their use of AI in 2018.
These efforts can be quite profitable for business, as Capgemini reports that 83% of businesses in the marketing industry use Artificial Intelligence and Machine Learning in 2018, and that among those who do, 75% see a 10% boost in profits. If your organization has been asking how machine learning works for marketing, the data should be quite encouraging. Capgemini and others buttress this view with additional statistical insights, including the following:
3 out of every 4 organizations that make use of AI and machine learning in their operations see an increase in sales by more than 10%.
Among business executives, 57% see customer relations and support as the biggest area for growth brought about by the use of AI and machine learning.
How Does Artificial Intelligence Work in Advertising?
One area of digital marketing that is applying the new technologies of machine learning is in digital advertising. You can work with professionals knowledgeable in the latest AI tools and trends to implement your programmatic advertising.
Programmatic advertising is the automated buying of digital ad space using computer algorithms. In the past, media buying was a mostly manual process. It required countless hours of bidding and sorting through media inventory to find the best advertising opportunities. Now, not only have software been created to automate ad buying..
Artificial Intelligence is now being employed to add value to programmatic advertising, such as by finding the optimal matching between buyers and sellers, as well as by finding the most optimal target audience for various products.
According to data from the Digital Marketing Institute, programmatic advertising has been growing very rapidly in the last five years and now amounts to $40 billion annually. This growth is projected to continue in the next couple of years.
Below we show you the specific machine learning tools that you can use today to augment your digital marketing efforts. The tools are categorized by the area of digital marketing they focus on, from personalized marketing to predictive marketing and content curation.
More Personalized Marketing
Social media marketing and content marketing are industries where digital marketers can make use of AI to improve their output by producing more effective and customer-targeted materials. For this purpose, a number of tools may be used to aid in employing AI.
The first category of tools you can use is those that have to do with personalized advertising. Instead of having a one-size-fits-all marketing campaign that attempts to appeal to as many customers as possible, personalized marketing adds value by creating customized marketing strategies for each individual target customer. Some tools for digital marketers that are worth taking a look at are the following:
Acquisio – Enhance your digital marketing strategy by using ML to optimize cost efficiency and increase relevant customer views.
Rocco.ai – An AI-powered marketing assistant that learns the inner workings of your business and recommends the best actions to take for your marketing campaign to take flight.
Social Media Automation
It used to be the case that social media marketing took a lot of time, leaving digital marketers with far less time to devote to other channels. A slew of tools using machine learning to varying degrees has now made social media automation viable for most uses.
For example, tools like MeetEdgar can perform most of the activities of a human social media manager, such as following accounts and sharing content and employs machine learning to automatically create share-worthy posts that showcase your products and/or services on social media. The stand-out tools to consider in this area include:
Machine intelligence tools can help your curation efforts by showing you automatically the best pieces to curate and share to your social channels. Here are some of the best content curation tools to use:
Predictive analytics and propensity modeling tools are now enabling marketers to predict customers’ next moves. This is happening across the entire marketing stack, with tools for each marketing channel you use today.
Artificial intelligence tools can better predict when a buyer is ready to order a replacement product for an old item, for example. They can also predict which messaging will get that buyer to make a purchase, and which is likely to flop. These tools use a variety of data sources, from search data to demographic and previous purchase data. Some of the predictive marketing tools to utilize for your own campaigns include:
Adobe Analytics – A machine learning tool that extracts insights from data to provide you with the best marketing opportunities based on what your customers need the most.
How Do I Know If ML Pays Off?
After deciding to implement AI solutions into your business operations or even making a targeted hire, you should also be able to measure whether AI or machine learning are improving your digital marketing ROI. Measuring ROI (return on investment) is a core concern for many marketers, especially when it comes to new technology.
The best way for a digital marketing team to get ROI from machine learning or AI is to first identify a particular channel where you can deploy the technology – for example, you could look at email marketing or display advertising as a channel where you can improve your current execution by applying AI.
The next step is to then look for an IT professional who is experienced in using AI tools to help you apply AI to your marketing. If you are a small company, you can buy an off-the-shelf package that has everything you need.
You should then be able to measure the improvement in output of that specific channel in which you have chosen to implement AI, and the corresponding cost efficiency it has introduced. For example, you may notice that an improved AI-powered email marketing campaign has led to an increase in relevant clicks to your products and services, and a corresponding improvement in your sales.
By comparing this increase in revenue to the investment you have made on your AI implementation, you can measure your ROI. Note, however, that while the ROI might not be very significant during the first couple of months, it’s bound to become more substantial as its usage matures, so you should measure your ROI over the next couple of years.
There’s a vast collection of tools that you can use for each of these different areas of your business operations, and it is expected that using machine learning and its derivatives will help you remain competitive in an industry which moves so fast that keeping up with the latest technology is not just an advantage – it is the prime imperative for survival.
Ever felt overwhelmed with the constantly changing world around you? We all get this from time to time. This is one of the reasons why Spencer Johnson’s Who Moved My Cheese? has become such a beloved book by millions of people around the world.
Published in 1998, Johnson’s insightful parable, analyzing how we can cope most effectively with the unexpected changes in our business and our personal lives, was an instant hit. Labeled by Time as “the bestselling business book of all time”, it has sold over 26 million copies, and spent five years on the New York Times business bestseller list. In 2011, it featured on Time Magazine’s list of the Top 25 Most Influential Business Books.
The paperback edition is a pithy 32 pages. Its accessibility is one of its strongest assets: the book’s brevity is coupled with an engaging narrative about how two mice and two “little people”, who live in a maze, set about hunting for cheese. It is a metaphor for finding success and happiness in your life, whether in your work, your community or your relationships.
But as Johnson says in the introduction: “It would all be so easy if you had a map to the maze. If they’d just stop moving the cheese. But things keep changing.” Who Moved My Cheese? encourages readers to analyze their differing reactions to change and uncertainty, overcome their anxieties and make their way into the unknown with efficiency and success.
Johnson has been labeled “the king of parables” by USA Today. The apparent simplicity of Who Moved My Cheese? disguises the complex psychological analysis that follows the four characters, and their different approaches, through the maze. The book is often distributed by managers to employees as a motivational tool, or during times of significant organizational change, designed to help them cope with rapid developments in the business environment. However, its humorous, easy to read approach also explains its appeal among readers seeking self-improvement and help with their day-to-day decisions.
The narrative illustrates our differing responses to unknown and difficult environments, showing that how we cope with changes can have a substantive effect on our success and happiness:
Change will happen: anticipate it and monitor the situation. The responses of our mice, Sniff and Scurry, and our “little people”, Hem and Haw, illustrate the differing strategies for surviving and flourishing in uncertain and fluctuating situations. (The names of the little people are taken from the phrase “hem and haw”, a term for indecisiveness.) Both parties eventually manage to locate a supply of cheese in the maze at “Cheese Station C”, although their approaches to the search and their responses to their successes vary significantly.
Hem and Haw (with their “complex” brains) demonstrate the limitations and anxieties that can result from overly analytical strategic planning. They set out to secure success and happiness in the shape of cheese, but instead become depressed during a frustrating, intricately planned search. Once they have managed to locate the cheese, they believe they have worked hard for the victory and earned it. Their fixed preconceptions mean that they begin to take their successes for granted. They fail to identify the changing circumstances that result in the cheese supply eventually disappearing (Hem’s response is: “Who moved my cheese?”), leaving them unprepared and empty handed.
Meanwhile, the more freethinking (“brainless”) mice appear to find the cheese with greater ease, although relying on a degree of luck to do so. They demonstrate that acting without thinking can save time and energy. However, they are able to observe and respond to the changes in their circumstances. Having noticed their dwindling cheese supply, they are better prepared to take constructive action to resume the search and overcome their new difficulties in good time.
Adapt to change quickly, change yourself and enjoy it: Sniff and Scurry set out before their supply of cheese runs out, and are rewarded when they find another huge stash of cheese at “Cheese Station N”. However, Hem and Haw demonstrate that a reluctance to respond to change can make life much more painful. The two “little people”, driven by fear, disbelief and a misplaced hope, keep returning to Cheese Station C, growing increasingly hungry, depressed and weak.
Change requires you to cope with a new situation and grapple with a new set of rules, however frightening that may be. Eventually, Haw begins to fantasize about a huge mound of brie, his favourite cheese. The process of visualization helps him to increase his desire, and find the courage and energy to renew his search. After slowly overcoming his fears and growing in confidence, Haw eventually finds Cheese Station N (where Sniff and Scurry have been all along) and his circumstances improve significantly.
Before he re-entered the maze, Haw chiselled on the wall of Cheese Station C: “If you do not change, you can become extinct.” Hem, however, is too afraid to take the advice and search for more cheese. He remains behind, growing increasingly angry and emaciated. While there is a “happy” ending, when Hem eventually manages to follow his friend’s tracks and find both Haw and the cheese, Hem’s long, difficult experience is a clear lesson that we need to be ready to adapt to change and embrace it, if we are to succeed.
The primary takeaway from the book is learning how to overcome fear, handle life changes gracefully and find a path to realize your dream in a less stressful manner. Fear is what makes confronting change so difficult, but as long as you are afraid of leaving your comfort zone, things will never get better. In difficult times, when you do not have everything you need or enjoy happiness, you have to look for something new and be prepared to fill the voids with an alternative. As your environment changes, your responses need to change to – or you will be left behind and empty handed.
Remember, of course, that Who Moved My Cheese? is a parable. Your new “cheese” could be a new job, a new love, a new way of doing business: all you need to do is step outside your comfort zone and begin the search. In short, it offers you a way to find happiness and success by adopting a simple, straightforward approach to overcoming whatever problems life may throw at you.
Read The Full Summary in Blinkist
If you would like to learn more about Who Moved My Cheese?, you can do so at Blinkist. This online service provides clear and accessible summaries, called blinks, of popular non-fiction books. In the blink of Who Moved My Cheese?, you will learn more about how to deal with change, whether in your private or your working life, including:
how to prepare for a major life change and why thinking like a “simple” mouse may better to help you reach your goals;
which of the four characters – Sniff, the observer; Scurry, the action taker; Haw, reluctant but encouraged to be brave; or Hem, so frightened of change – best represent you and others in your life and business – and
how the book can make your team begin to think more favorably and the potential benefits it can bring to an organization in a rapidly changing business environment.
Clink the button below to visit the extended summary of Who Moved My Cheese? by S. Johnsson in the Blinkist online app: