Becca Brown is such an enthusiast about her brand and products that you see why Solemates are a girl’s best friend.
Who’d a thunk that heel caps would be such a big thing right? We’ve all been to grass party events, and weddings where your heel just sinks down and you know your shoes are ruined…. or need an emergency trip to the doctor.
Becca and her co-founder Monica had the same experience over and over until they had their ah-ha moment…..and grass events were never the same again!
Tune in and listen as we chat about how they started at night and on the weekends, got on Shark Tank, didn’t take the deal, pursued sales on their own, are now in over 10,000 stores and still do the sales themselves. Whew!
Like many engaged entrepreneurs, especially Trina Turk, Becca talks about how important customer service is and how on top of it they are all the time. They pursue PR, celebrities and most of all sales.
Visit Solemates website for an instant 20% off your first purchase as they really are a girls best friend!
Becca Brown& Monica Ferguson are the Cofounders of Solemates, a line of footwear solutions. Known for the flagship product, a patented heel cap that prevents high heels from sinking into grass and getting stuck in cracks, Solemates creates products to make you more comfortable in your shoes.
From blister prevention to odor elimination to comfort, Solemates has a solution for every shoe frustration. Solemates are available in CVS, DSW, David’s Bridal, as well as on Amazon and the company website (www.thesolemates.com).
Solemates were featured on Shark Tank (Season 8, Episode 4) and in numerous media outlets including The Today Show, O Magazine, Us Weekly, Buzzfeed, People Magazine, The Wall Street Journal, CNBC, Real Simple, and more. Celebrity customers include Carrie Underwood, Demi Lovato, Oprah Winfrey, Rachel Platten, Lauren Conrad, Viola Davis, Gayle King, and Natalie Morales.
A working mom of 4, and five and half years of development and discovery, Elizabeth Crouch created and patented the Cupcake Rack that she sells in stores and through HSN. Earning a real Street Smart MBA, Elizabeth shares her story with us today. Pitching the benefits on HSN taught Elizabeth the importance of sharing all this on HSN to get more sales. Get all her pitching tips right now if you are looking to get on TV.
In the beginning, Elizabeth watched Shark Tank and did a bunch of google research as she was on a super low budget. Unfortunately, she took a few shortcuts with her patent and it’s not as strong as it could be.
Elizabeth created her Cupcake Rack with the non-baker in mind. She encourages you to buy cupcakes, and just put them in the rack to create an edible floral arrangement, or easily decorate them yourself for a more personalized version. She uses video demos to show how easy it is to use which is handy for live TV too.
Elizabeth shares how many NO’s she experienced and how to power through that and turn it around into positives in order to move forward instead of wallowing in the rejection.
Tracy and I chat about how to know if you have a hero or a zero before you put a lot of cash into making a product to determine if it will sell or not. Tracy gives a ton of ideas on how you can use FB groups, testing similar products on Amazon or Ebay, how to use peers, and even church groups to pre-test your idea before you invest in your idea. We cover the pros and cons of patents and if they are necessary, and how to handle criticism. Knowing if you have a hero or a zero can be the difference between success and failure from the first day of business. Learning about how the public views your product can be some of the MOST valuable information you can ever gather before going into production. Sometimes you get amazing feedback that actually helps you make your product better than you imagined.
Tracy Hazzard, Inc. Columnist & CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 27 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.
Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.
Besides being featured in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal. Tracy co-hosts the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, WTFFF?! 3D Printing: the 3D Start Point for disruptive technology; and The New Trust Economy, exploring creator value distribution with Blockchain technology.
3 former Under Armour employees used decades of sportswear expertise to create $75 performance denim.
Henry Stafford is one smart man. Using everything he learned while holding down a powerful job at Under Armour, he and 3 partners launched Revtown, a denim company that is taking the mens jean world by storm. Under Armour employees create $75 performance denim in a year.
Deciding that jeans didn’t need to be expensive to be awesome, they created their own denim fabric in Italy to set themselves apart from competitors. Henry talks a lot about their marketing as they only sell on their own website. No discounts ever, not even to staff, is one of their models.
Under Armour employees create $75 performance denim
They realized quickly that they needed to time their rollouts according to seasons. Henry said they take this part of their marketing very seriously. Jeans are pretty much a year round item, but not a huge seller in hotter months. The Revtown partners consider many different things now when launching a new item. Hopefully they will be the next FUBU!
Henry Stafford has been in the Product and marketing space for over 20 years with long stints at Under Armour, American Eagle, Old Navy and Abercrombie.
Henry was Under Armour’s former chief merchandising officer and help Under Armour grow from $800M to $5 billion over 6 years. His partner Steve Battista was a former senior vice president of creative at Under Armour, and Matt Maasdam, was the former head of the Under Armour’s e-commerce unit. Their fourth partner, Chris Lust, comes from the hedge fund world and is now the CEO and is the one who keeps them all in line!
The three of them set out to create quality denim, straightforward fits, and unbeatable comfort — and it’s clear they’ve achieved just that with Revtown.
PEOPLE OF THE SUN, founded by Maria Haralambidou, is a nonprofit social enterprise based in Malawi. They make interesting, beautiful and unique handmade artisanal gifts, furniture and amazing baskets. Maria shares how she created People of The Sun after going to Africa on a totally different mission and job. She was intrigued by the local artisans and could not turn her back on her desire to bring their products to the rest of the world and help them escape poverty and live a good life. From her home in Holland, Maria works remotely with the artisans and provides guidance on their designs based on American and European trends as well as applying her marketing skills to make sales.
Maria attends several Tradeshows in the USA in order to bring the People of the Sun products to stores in the USA. Expanding into more stores globally is their goal for 2019.
PEOPLE OF THE SUN, founded by Maria Haralambidou is a nonprofit social enterprise based in Malawi that focuses on making money in the sun. They mobilise rural and urban informal artisan initiatives in the country, in order to raise the profile of locally made furniture and home accessories on a national and international level and create economic, social and cultural value to Malawi, while lifting the producers/artisans out of poverty.
Their mission is to create opportunities for low-income artisans in Malawi to build sustainable businesses, inspired by their indigenous knowledge and traditions, so that eventually they can reduce poverty through trade.
When I met Ryan I knew I liked him at once. I am enamored with anyone who constantly landing influencers. Landing Influencers will help your business grow. Ryan makes it his business to connect with influencers and sees the world as place where connection in crucial to our survival. In talking to Ryan you quickly see the importance to making these connections and how they can change your business, sometimes overnight.
Ryan freely shares his ideal methods to finding the RIGHT influencers who can help you grow your business, and also shows us how you can fall prey to the ones you might think are “hot” but are not.
Landing Influencers will help your business grow is about collaborations, presenting a benefit to influencers and how to use these to your advantage…. well, to everyones advantage.
Ryan Williams is an author, keynote speaker, and former stand-up comedian. He authored the book, The Influencer Economy, a top-seller on Amazon. In his book, he teaches readers how to launch their stories, collaborate with influencers, and thrive in the digital age. For more book info, visit http://www.influencereconomy.com/
Ryan was an early team member at social media marketing firm, DigiSynd (acquired by Disney), and Machinima.com (acquired by Warner Bros). He has given keynote talks and led panels at SXSW, VidCon, TIE-Con Canada, & Google. He’s also lectured classes at Vanderbilt University, City University of London, USC and Loyola Marymount.Ryan’s work and writing has been featured in Inc. Magazine, Huffington Post, The Observer, Success Magazine, Business Insider, Social Media Examiner, and USA Today. On his podcast, also titled The Influence Economy, Ryan has interviewed over 100 influencers who have successfully built ideas online, including Seth Godin, Willie Geist, Derek Sivers, Troy Carter, Jemele Hill and many others.
Listen to the latest Trade Show 411 with Kelly Helfman and learn how UBM helps you get your brand noticed. Displaying at a trade show can be scary if you’ve never been before. Not knowing what your booth should look like, hoping buyers stop by and make a purchase, and moreover, how to sell best can be nerve shattering to say the least. I’ve been there, I know. But things are different now and I want to be sure you are aware of all the super cool things that UBM offers there days.
Trade Show 411
Kelly shares all the goodies that UBM provides for new vendors so they don’t get lost at their first show. Did you know they’ve added beauty home and gift, in addition to fashion and accessories? Well they have!
They have staff on hand to help you decide which show to attend, they’ll advise on booth design, and even direct buyers to your booth who are looking for what you’re selling! The UBM staff also promotes you on social media and to all the editors that will be attending as part of the package. Amazing free ad ons these days to make sure everyone has a successful time. It’s important that buyers walk away feeling content too, so matching them with the right vendors is an important part of UBM’s job.
They make it so easy for you to be a success!
Kelly has generously offered to give you a free badge to walk any of their shows. Be sure to listen to the podcast for the magic subject line and to get your badge. She will even talk to you about your brand to be sure you are visiting the best show for your brand and customer. She is super whip smart and knows fashion inside and out.
Kelly Helfman is Vice President and Brand Director of WWDMAGIC, FAME, AccessoriesTheShow and POOL Tradeshow, four of UBM Fashion’s top performing events. With 15+ years of experience in fashion sales, marketing, and design, her career highlights include starting her own celeb-favorite, vintage-inspired clothing brand KWEEN and launching Children’s Club Las Vegas, and FWD New York (now merged with FAME.)
In this podcast, Stephen Key shares licensing secrets that will make you jump on your ideas this week. His generous spirit and desire to help entrepreneurs succeed is evident. I’ve been a fan of Stephen’s for a long time. I’ve read his book and tried to license my Handy Hold All several times over….one time successfully!
Stephen is very involved on Capital Hill with the patenting process for aspiring entrepreneurs in hopes of making this process easier. His latest venture Inventors Group of America links inventors to groups all over the country for support and help with their inventions.
Stephen shares a few of his start up stories and some amazing stats on revenue you can make by licensing your idea.
Find out more about where Stephen Key shares licensing secrets at Invent Right.
Stephen Key is an award-winning inventor, renowned intellectual property strategist, lifelong entrepreneur, author, speaker, and columnist.
The dozens of concepts he has brought to market have retailed in Walmart, 7-Eleven, and Disney stores and parks worldwide and been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift.
In 1999, he cofounded inventRight to teach others his unique process for harnessing the power of open innovation. Since then, he has helped people from 60 countries license their ideas for new products.
His bestselling book about licensing inventions, One Simple Idea, has been translated into six languages. He writes about bringing products to market weekly for business magazines online including Forbes, Inc., and Entrepreneur.
Universities and governmental organizations around the world invite him to teach them about product licensing. In 2017, he cofounded Inventors Groups of America, a not-for-profit, with other leaders in the inventing community. IGA’s purpose is to teach individuals how to best commercialize their product ideas, and strengthen and support inventor groups throughout the nation.
How to Pitch Magazines with Lauren Parker. Lauren and I go way way back…… She was an editor when we first met, but she is now Editor-in-Chief of Accessories Magazine which was the first “big” magazine to write about my handbags. Accessories is a trade magazine meaning tons of cool stores read it, which meant lots of sales for me when it came out. It was very exciting.
Join me and Lauren as we talk about how to pitch editors and what they look for. Lauren shares what not to do and in general, how to be successful at pitching. She gives all kinds of fabulous tips and shares her thoughts on following up too! She makes it sounds pretty simple which is encouraging.
How to Pitch Magazines with Lauren Parker
Lauren gives some great advice on how social media and PR are related and how to work social media to your benefit.
We also cover what kind of products the magazine looks for and how she loves to see new things so don’t be afraid to pitch her.
As Editor-in-Chief of Accessories Magazine for over a decade, Lauren Parker has covered fashion accessories both from a retail business perspective and a fashion point of view, interviewing emerging and established designers at studios, showrooms and trade shows around the country and world. She covers Fashion Week and then writes how the accessories industry interprets those trends in trend features and style guides. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.
Davis Smith of Cotopaxi (named after the volcano near Quito in Ecuador) is an avid outdoorsman, entrepreneur and innovator…..and a totally cool guy. Davis spent most of his childhood in Central and South America in the shadows of Cotopaxi. Join us in our journey about the creation of Cotopaxi and how he used a llama to get the word out about the brand when they were first launching. Cotopaxi’s mission, besides bringing you cool products, is to work with non-profits in underdeveloped countries around the world helping those living in severe poverty with education, livelihood and health.
Davis Smith is the CEO and Founder of Cotopaxi which is his 3rd business to date. Davis co-founded Cotopaxi with the goal of building an outdoor gear company that could make meaningful strides toward helping others. After spending much of his childhood and early adulthood living in Central and South America, Davis realized he could build a company with a supply chain that drastically improves people’s lives while raising awareness about staggering global inequalities. Davis teamed up with business school classmate Stephan Jacob and together they founded Cotopaxi in 2014. Cotopaxi creates innovative outdoor products and experiences that help alleviate poverty, move people to do good, and inspire adventure.