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Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence.  Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing.  Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.

Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.

Giving back has always been at the forefront of the business model.  Chad overseas all of their charitable arms and continues to look for ways to grow their ability to donate.

Chad Dime

DIFF Charitable Eyewear, Co-Founder

Chad Dime’s start in the eyewear industry came by working with his father, where he developed a passion for bringing something new to the current eyewear market. Along with two business partners he co-founded DIFF Charitable Eyewear with hopes of being a global leader in the eyewear industry. I hope that my story inspires other entrepreneurs to lead with integrity, learn and grow from their mistakes, and always strive to do good for others.

The post Eyewear that makes a DIFFerence appeared first on Sarah Shaw Consulting.

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Join me and Lisa Ascolese,The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines.  In this episode we share ideas on how to think differently about your line.  For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem.  Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.

The post Dial for Dollars: How to bring in more sales by expanding on your idea appeared first on Sarah Shaw Consulting.

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Join me and Lisa Ascolese, The Inventress for anther episode of Dial for Dollars. Each week we bring you a technique to bring in more sales.  This week we talk about how to turn a no into a yes.  There are three stages of NO.  The soft no, I’ll think about it, the medium no, I’m not sure you’ve sold me yet, and the hard no, I’m not interested.  In this episode, we share how to possibly turn that no into a yes over and over again.

We also share how to determine which “level” of NO it really is and when to keep pursuing, and when to give up and move on to greener pastures.

Bottom line, never take no for an answer until they tell you to lose their phone number.

The post Dial for Dollars: How to turn a NO into a YES appeared first on Sarah Shaw Consulting.

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This week Lisa and I chat about how you can stay on top of buyers without seeming pushy, yet being bold enough to close the deal.

Want to learn how to maximize sales after a Trade Show? Don’t leave money on the table sister!

Contacting buyers and following up is the biggest part of the game and is the key to building long lasting relationships and making sales.

Business is all about making money so you can keep growing. Don’t be afraid to contact buyers and let them know you are there. In this instance the squeaky wheel gets the grease so don’t let anyone else take your place on the shelves.

The post Dial For Dollars: How to maximize sales after the show appeared first on Sarah Shaw Consulting.

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I’m excited to launch this new weekly series as a joint venture with Lisa Ascolese, The Inventress.

Lisa and I want to help you be bold, get sales and learn the nitty gritty of launching a successful product line – no mater what it is.

In this episode, we talk about how to make the most of a Trade Show, how to attract buyers and the media, and how to get sales, even when no one is stopping in your booth.

The post Dial for Dollars: Trade Show Tips appeared first on Sarah Shaw Consulting.

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Glace Cryotherapy co-founded by Skyler Scarlett and his sister Brittney is a science-backed, quick, cutting-edge designed recovery and performance center that focuses on helping its clients and members achieve their pain management, workout recovery, fat loss, beauty, and health & wellness goals.  Skyler is very open and encouraging about his journey to success.  After an appearance on Shark Tank and a flurry of hype, he and his sister settled up their current journey.
Skyler Scarlett got into entrepreneurship right out of college after graduating from Chico State with a degree in Exercise Physiology and a Minor in Nutrition. With his older sister Brittney Scarlett-Torres, together they started one of the first Cryotherapy Spas in the country in 2014. With limited business knowledge or funds they built a thriving business in their hometown of Carmel, CA. A few months after opening they hit their big break when they beat out 80,000 other entrepreneurs to appear on hit TV show ABC Shark Tank.
As an aftereffect of the show and the exposure of 8 million viewers, the siblings worked out a deal with a major fitness club chain to bring their recovery and wellness start up into select locations. They started their first center inside of a fitness club in 2017 and were able to sign up 200 monthly members over the course of a year. They look forward to expanding their recovery model across the U.S. inside of fitness clubs nationwide.
Skyler and Brittney have been featured in Forbes, Entrepreneur, Club Industry, and appeared on CNBC & ABC, and to date have raised over $300,000.

The post Frozen to Fabulous appeared first on Sarah Shaw Consulting.

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Becca Brown is such an enthusiast about her brand and products that you see why Solemates are a girl’s best friend.

Who’d a thunk that heel caps would be such a big thing right?  We’ve all been to grass party events,  and weddings where your heel just sinks down and you know your shoes are ruined…. or need an emergency trip to the doctor.

Becca and her co-founder Monica had the same experience over and over until they had their ah-ha moment…..and grass events were never the same again!

Tune in and listen as we chat about how they started at night and on the weekends, got on Shark Tank, didn’t take the deal, pursued sales on their own, are now in over 10,000 stores and still do the sales themselves. Whew!

Like many engaged entrepreneurs, especially Trina Turk, Becca talks about how important customer service is and how on top of it they are all the time.  They pursue PR, celebrities and most of all sales.

Visit Solemates website for an instant 20% off your first purchase as they really are a girls best friend!

Follow Solemates on Facebook, instagram, Pinterest, and Twitter.

Becca Brown & Monica Ferguson are the Cofounders of Solemates, a line of footwear solutions.  Known for the flagship product, a patented heel cap that prevents high heels from sinking into grass and getting stuck in cracks, Solemates creates products to make you more comfortable in your shoes.  

From blister prevention to odor elimination to comfort, Solemates has a solution for every shoe frustration.  Solemates are available in CVS, DSW, David’s Bridal, as well as on Amazon and the company website (www.thesolemates.com).   

Solemates were featured on Shark Tank (Season 8, Episode 4) and in numerous media outlets including The Today Show, O Magazine, Us Weekly, Buzzfeed, People Magazine, The Wall Street Journal, CNBC, Real Simple, and more.  Celebrity customers include Carrie Underwood, Demi Lovato, Oprah Winfrey, Rachel Platten, Lauren Conrad, Viola Davis, Gayle King, and Natalie Morales.

The post Solemates are a girl’s best friend appeared first on Sarah Shaw Consulting.

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A working mom of 4, and five and half years of development and discovery, Elizabeth Crouch created and patented the Cupcake Rack that she sells in stores and through HSN.  Earning a real Street Smart MBA, Elizabeth shares her story with us today. Pitching the benefits on HSN taught Elizabeth the importance of sharing all this on HSN to get more sales.  Get all her pitching tips right now if you are looking to get on TV.

In the beginning, Elizabeth watched Shark Tank and did a bunch of google research as she was on a super low budget.   Unfortunately, she took a few shortcuts with her patent and it’s not as strong as it could be.

Elizabeth created her Cupcake Rack with the non-baker in mind.  She encourages you to buy cupcakes, and just put them in the rack to create an edible floral arrangement, or easily decorate them yourself for a more personalized version. She uses video demos to show how easy it is to use which is handy for live TV too.

Elizabeth shares how many NO’s she experienced and how to power through that and turn it around into positives in order to move forward instead of wallowing in the rejection.

Follow Elizabeth on InstagramFacebook, and Pinterest

The post Pitching the benefits on HSN appeared first on Sarah Shaw Consulting.

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Tracy and I chat about how to know if you have a hero or a zero before you put a lot of cash into making a product to determine if it will sell or not.  Tracy gives a ton of ideas on how you can use FB groups, testing similar products on Amazon or Ebay, how to use peers, and even church groups to pre-test your idea before you invest in your idea. We cover the pros and cons of patents and if they are necessary, and how to handle criticism. Knowing if you have a hero or a zero can be the difference between success and failure from the first day of business.  Learning about how the public views your product can be some of the MOST valuable information you can ever gather before going into production.  Sometimes you get amazing feedback that actually helps you make your product better than you imagined.

Tracy Hazzard, Inc. Columnist & CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 27 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.

Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.

Besides being featured in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal. Tracy co-hosts the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, WTFFF?! 3D Printing: the 3D Start Point for disruptive technology; and The New Trust Economy, exploring creator value distribution with Blockchain technology.

The post How to know if you have a hero or a zero appeared first on Sarah Shaw Consulting.

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3 former Under Armour employees used decades of sportswear expertise to create $75 performance denim.

Henry Stafford is one smart man. Using everything he learned while holding down a powerful job at Under Armour, he and 3 partners launched Revtown, a denim company that is taking the mens jean world by storm.  Under Armour employees create $75 performance denim in a year.

Deciding that jeans didn’t need to be expensive to be awesome, they created their own denim fabric in Italy to set  themselves apart from competitors.  Henry talks a lot about their marketing as they only sell on their own website.  No discounts ever, not even to staff, is one of their models.

Under Armour employees create $75 performance denim

They realized quickly that they needed to time their rollouts according to seasons. Henry said they take this part of their marketing very seriously.  Jeans are pretty much a year round item, but not a huge seller in hotter months.  The Revtown partners consider many different things now when launching a new item.  Hopefully they will be the next FUBU!

Henry Stafford has been in the Product and marketing space for over 20 years with long stints at Under Armour, American Eagle, Old Navy and Abercrombie.

Henry was Under Armour’s former chief merchandising officer and help  Under Armour grow from $800M to $5 billion over 6 years. His partner Steve Battista was a former senior vice president of creative at Under Armour, and Matt Maasdam, was the former head of the Under Armour’s e-commerce unit. Their fourth partner, Chris Lust, comes from the hedge fund world and is now the CEO and is the one who keeps them all in line!

The three of them set out to create quality denim, straightforward fits, and unbeatable comfort — and it’s clear they’ve achieved just that with Revtown.

Find Revtown on Instagram and Facebook

The post Damn Good Denim appeared first on Sarah Shaw Consulting.

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