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The leaves are starting to turn and football season is well underway which can only mean one thing: #PSL season is upon. PSL, an acronym for those in the know for Pumpkin Spice Latte has become synonymous with fall. If the one million (and counting!) Instagram posts tagged with #PSL haven’t convinced you of the power of pumpkin, perhaps these data points will convince you to give this seasonal flavor a chance in your restaurant.
The Original: How Starbucks Created the Category
Introduced in 2003, the Pumpkin Spice Latte is Starbucks’ most popular seasonal beverage – according to reporting done by Nation’s Restaurant News. The same article describes a study done by NPD Checkout, a market research firm, that said PSL buyers visited their PSL establishment of choice twice as many times as non-PSL drinkers and spent an average of $3 more per visit. More visits at a higher AOV? That’s the gourd stuff!
Pumpkin Spice… Everything
Pumpkin isn’t just for pies and lattes anymore; an increasing number of products now come in a pumpkin varietal. From the obvious (bread mix, ice cream (this blogger’s favorite!)) to the less-obvious (there’s a $42m industry around pumpkin-flavored dog food!), almost every available consumable can be found in a pumpkin varietal. The key to introducing fall-flavored offerings is to make them available for a limited time and to market that limited availability. Scarcity and exclusivity drive consumers in-store.
Pumpkin Spice Backlash?
One study, conducted by Mintel, predicts that growth of pumpkin items will slow in 2018 for the first time since the craze hit the market. This stagnation will make room for the emergence of other fall flavors – caramel, maple, pecan. This time of year leads people towards a desire for “cozy”; these flavors with just a bit of decadence to them will fulfill that want.
So, what does this mean for you? Trends indicate that seasonal items will give your business a boost. Remember to market their availability and clearly communicate that limited timeframe. Look beyond pumpkin to other seasonal flavors as consumers may be facing a bit of pumpkin fatigue – better yet, offer both a pumpkin classic and a newer option to capture both sides of the market. And, have fun with your seasonal menu items – and your customers.
Multi-Location restaurant operators face a unique set of challenges. In addition to the operational challenges single location operators deal with, multi-location operators should also focus on staying ahead of technology trends to grow business across every location.
While trends come and go, let’s take a look at the those that don’t show any signs of slowing down. Here are three that have been fueling growth for multi-location restaurants all 2018.
1. Mobile App
A branded mobile app provides restaurants an easy way to cater to customers and provide additional touch points. Mobile apps can offer a number of services, the most popular are a Mobile Loyalty Program and Mobile Ordering.
There are additional benefits of adding a mobile app, including:
– Minimize order error. Rather than taking down orders over the phone, a mobile app lets customers double check and get the right order.
– Maintain order history, and easy reorder.
– A handy loyalty program means nobody worries about forgetting punch cards.
Want to stay connected to your customers? Take a note from Balance Grille, a growing pan-Asian restaurant chain that leverages a mobile app to stay connected to diners and drive sales. By adding a mobile app that incorporates communications, loyalty, and mobile ordering, Balance Grille has achieved a 17% increase in average check size. Further, Balance Grille’s diners benefit from the perks, regardless of the location they are visiting.
2. Ordering Options
Today’s diners find it more important than ever to have ordering options available. From online and mobile ordering to self-service options that keep customers moving, the name of the ordering game is convenience.
General Manager of Little Star, a bustling Bay Area pizza chain, explains the benefits of utilizing online ordering. “Well, imagine taking 245 orders a night and ringing every single one in. Not all the pizzas are gonna come out correct. Versus when order pops out through online ordering or through our third party and it just prints out directly how the customer rang it in, that tells you how much better it is for the customer.”
3. Measuring and Managing Data
With 25 locations, Gen Korean, Korean BBQ chain, needed to be data-driven in order to plan for a success. “Revel helps us be confident in our planning,” said Gen Korean CEO, David Kim. “So looking into the next week, into the next day, into the next month or year, we’re able to look on the previously collected data and use that data, analyze it and use that to plan ahead. And that helps in so many different ways,” remarked David.
While data is important for every business, analytics and data measurement play a crucial role in managing multiple locations. Utilizing a POS system that tracks and analyzes key information, including sales data and inventory levels, enables management to have clear insights into multiple locations without needing to physically be in every location.
Halloween and the weeks leading up to it are a great way to extend your “holiday season”, driving more revenue to your business. Ready to make sure it’s all treats for your business? Check out these tips and tricks.
Participate in the Neighborhood Trick Or Treat Route
If your business is part of a consolidated downtown or shopping center (or even if it’s not!), be sure to participate in the local trick or treaters route. As more families look to these more well-lit and reliable routes, this is a tremendous opportunity to drive foot traffic to your business. To capitalize on this, add a coupon to each piece of candy handed out. When parents check the candy at the end of the night, they’ll find an incentive to come back to your business.
Take Advantage of Seasonal Selections
The last several years have been synonymous with pumpkin spice mania. October is a great time to add seasonal menu or merchandise items to capitalize on that extra festive feeling in the air. Pumpkins, ghosts, witches, black cats — anything seasonally themed will likely do well, whether that’s bringing on a whole new costume category in your retail boutique or just changing the shape of your cut out cookies at your bakery.
Be Prepared for A Big Delivery Night
Partnering with some online order aggregators, MyFitnessPal released a study on what foods are consumed most on what days – and Halloween recently unseated the SuperBowl as the day where Americans consume the most pizza – much of it picked up or delivered. Other delivery favorites – Chinese, sandwiches, etc. – see a similar uptick in delivery business on Halloween. Consider running a limited menu to drive efficiency and make sure your drivers are ready for a busy night.
Drive User-Generated Social Content
A costume contest (either for employees or customers), a great seasonal decorative display, or a social contest are all great ways to encourage customers to share photos of your business, add your location, and use your hashtag – all great ways to drive up brand impressions and get new eyes on your business.
Using these ideas – and/or other tactics to take advantage of the upcoming holiday – is a great way to make sure that your business gets a little extra Halloween treat in the form of additional revenue, new customers, and brand impressions.
There’s no denying pizza is big business – in fact, it’s grown to be a $128 billion dollar industry globally, to be exact. In order to reach these numbers, major players in the pizza industry are leading technology innovation across the restaurant industry with technology like robotic pizza prep, shoes that can order pizzas, and even delivery drones.
While your pizzeria may not be ready for this technology quite yet, it’s important to know the technology available today that will enable your business to enhance operations, delight customer, and in turn, increase revenue.
Check out four technologies helping pizzerias grow today:
1. Mobile / Online Ordering Options
Online and mobile ordering have moved from “nice to haves” to “must haves” in just a few short years. With 60% of Domino’s orders are coming from digital channels, you can see how rapidly consumers are adopting this technology.
Implementing mobile or online ordering platforms brings in additional streams of revenue from customers who are on the hunt for restaurants that match their lifestyle.
2. Digital Loyalty Program
According to GI Insight, 87% of consumers say that, when a company has a good loyalty program, they have continued purchasing from that brand over the last few years, and 33% have even switched brands because the company they shifted their purchasing to had an appealing loyalty program.
Take Pizza Hut’s loyalty program, Hut Rewards, as an example of a successful program. What makes this program so successful is that it has a clear earning and reward structure, motivating customers to keep returning for more.
By implementing a strong loyalty program, it’s possible to not only retain loyal customers but also draw in new customers who value the mutual benefits of your program.
3. iPad Point of Sale
Long gone are the days where a bulky point of sale needs to sit on your counter. Instead, sleek point of sales can make for more attractive and intuitive ordering stations. Especially for pizzerias doing a high volume of pick-up, counter space is valuable for prep or additional terminals.
“Since our restaurant has only 34 seats, I knew I needed a POS system that would be very efficient but not take up too much space. Revel’s iPad POS was the best solution for exactly that and so much more.” – Delice & Sarrasin
4. In-store Ordering Technology
Ordering technology extends into physical restaurants, offering customers innovative ways to get the perfect pizza in less time.
Self-Service Kiosks – Freeing up employees and enabling your customers to place their own orders, this technology is growing in popularity across the fast-casual industry.
Digital Menu Boards – Have a great lunch special? Keep rotating menus up to date by deploying digital menu boards that can be set to automatically change during specific times of the day.
Mobile Order Takers – A streamlined method for placing tableside orders, mobile order takers are perfect for full-service pizzerias.
As technology evolves to improve the customer experience, it’s key for pizzerias to stay up to date with the options that customers crave. To learn more about Revel’s pizza solution, visit revelsystems.com/pos-systems/pizza-pos.
With Revel’s 2.43 update on the horizon, we’re thrilled to bring you a small update, with big enhancements. This update provides improvements to customer and employee engagement, while also bridging the gaps in your daily processes. With all of the new enhancements and updates, here are a few that Revel is most excited for:
We’ve made it easier to divide pooled tips with an update to the way our program calculates tip pooling. The 2.43 update calculates tip pooling so that tips are divided based on role (as opposed evenly), also reflecting the number of hours worked. This is a significant update because it now empowers managers to divvy up tips by role and amount of time worked.
Employee Time Management
This update brings a new tool to help you provide more transparency to your team. By enabling the new “Time Management for Employees” feature in the Management Console, your employees can access their time cards directly from the POS, helping your team to accurately manage their time worked directly from their workstation. Turn this feature on and let individuals see their clock in / out status as well as hours worked.
All employees who have been given the new “Time Management for Employees” role permission will now be able to access their Time Management directly from the POS and see their clock-in status and time cards for themselves only. This allows employees to accurately time manage themselves, without having to leave their workstation.
If you’ve ever faced the challenge that comes with a delivery driver forgetting part of an order, or an order entirely, this update is for you. With the new update, delivery managers can now unassign an order from a driver, then reassign that order to another driver. You can also now require additional security measures including requiring delivery drivers to have an active virtual till prior to receiving order assignments.
Custom Buttons on Dashboard
Are you a fan of the current customizable action buttons? Well great news, these are also getting an upgrade. You can now choose to display your custom buttons on the home dashboard in addition to the order action buttons on the order screen. If you select a small tile button, it will be displayed at the top of the dashboards, and large tile buttons will display on the bottom of the dashboard.
These are just a few of the upgrades coming with Revel’s 2.43 update. To learn more about all of the updates coming with 2.43, check out our 2.43 support page.