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Almost two-thirds (61%) of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. If you’re one of the 61%, the tools you choose to accomplish your inbound goals will have a major impact on your success. Search ranking reports help teams make key decisions about their inbound initiatives — like figuring out what is working and why.

But because not all SEO tools offer the robust rank tracking that agencies need, we’ve compiled a comprehensive list of 20 of the top search ranking report software. To help you find the tool that best suits your team’s unique needs, we’ve broken down our list into four categories:

What You Need From Search Ranking Report Software

While we’ve divided our list into distinct categories, there’s some common functionality teams should look for when considering a tool:

  • Reports for multiple search engine rankings: Google is still the king of search engines, but you’ll also need search ranking report software that monitors Bing, Yahoo, and other popular search engines in your target markets.
  • Automated reporting: Take manual monitoring off your to-do list with automation. When doing your homework on your preferred SEO tool, double check that it has options to automatically generate your search ranking reports — that way, your task list is a little shorter.
  • Competitor keyword tracking: A truly great SEO tool will give you insights into more than your own target keywords — the right search ranking report software will also provide data on your competitors. See what your direct competitors are ranking for and where you stack up in comparison.

All-in-One SEO Ranking Tools

These all-in-one offerings are more than just search rank tracking tools. They offer a robust list of features that make monitoring all your SEO efforts far easier. Whether it’s pulling search ranking reports, running a competitor keyword analysis, or performing basic keyword research, these tools have you covered.

1. ReportGarden

Pricing: Free trial; paid plans start at $149/month.

Sure, ReportGarden offers easy-to-understand, automated search ranking reports — but it’s far from a one-trick pony. ReportGarden also makes it simple to manage multiple clients, campaigns, and all the corresponding reporting in one place.

Create custom dashboards, reports, and proposals, and white-label each one for clients. Generate a search ranking report for one client while also setting up a customized paid ad report for another. Monitor every important KPI for all your PPC campaigns. And integrations with major social networks like Instagram, Facebook, and LinkedIn make it simple to create customized reports and dashboards tracking KPIs for each platform.

Want to give ReportGarden a try? Sign up for a seven-day free trial (no credit card required).

2. Dragon Metrics

Pricing: Free 30-day trial; plans begin at $99/month.

Want to do more to reach markets all over the world? Then Dragon Metrics is a solid option for an all-in-one tool. The tool is designed to be a truly global SEO platform, retrieving ranking results for 10 popular search engines all over the world, including the usual suspects like Google and Bing, but also Yandex, Naver, and Daum.

3. SEOprofiler

Pricing: Free one-week trial; plans start at $69.95/month.

SEOprofiler is another rank tracking software that can help optimize your SEO efforts. The platform provides robust insights via detailed search ranking reports like in the example above. You can also pull keyword ranking data from more than 80 countries and regions, perform keyword research to inform your content and campaigns, and manage backlinks — all in one place.

4. Moz Pro Rank Tracker

Pricing: 30-day free trial; plans start at $179/month.

Any list of SEO tools would be remiss to exclude Moz, one of the leaders in the industry. Moz’s Pro Rank Tracker helps agencies retrieve search ranking reports for both landing pages and keywords. You can store these lists to review later and also track the rankings and how they change over time. Once you’ve set up your ranking reports with your desired keywords, schedule automated reports so you don’t need to manually pull the data weekly or monthly.

Looking for a powerful SEO tool built for agency use? Try ReportGarden free.

5. AgencyAnalytics

Pricing: Free trial; plans start at $49/month.

Like its predecessors on this list, AgencyAnalytics has a lot of tricks up its sleeve for one platform. While AgencyAnalytics serves up search ranking reports with ease, the breadth of its offerings are why it ranks high on this list. It’s an all-in-one platform that helps agencies track SEO, PPC, social, email, and even call tracking. That’s some serious bang for your marketing buck.

6. Ahrefs

Pricing: Trial for $7; plans begin at $99/month.

Although Ahrefs gained its fame for its backlink tracking feature, its ever-growing toolbox provides far more than that. Sure, you can monitor every aspect of your backlink profile — from your Domain Rating (DR) to your total number of backlinks to a full list of the referring domains linking to a specific URL. But savvy marketers can leverage this platform for more advanced initiatives, like a competitive analysis report, which compares your site’s targeted keywords with your competitor and lists the keywords you’re both targeting.

7. SERPWatcher

Pricing: Free 10-day trial; plans begin at $29.90/month.

SERPWatcher is search ranking report software from the pros at Mangools, a brand that has created a bevy of high-quality SEO tools. SERPWatcher makes it easy to set up and measure your agency’s progress with its ranking efforts for targeted keywords. Get a deeper understanding of where your traffic is coming from and what’s working. Pair with its sister tool KWFinder to do keyword research for your organic and paid campaigns.

8. SEMRush

Pricing: Plans begin at $99/month.

SEMRush is another well-balanced SEO platform that provides marketers with a wealth of features. Yes, its search ranking reports offer all the details you need to make a better SEO strategy, but SEMRush doesn’t stop there. The platform allows agencies to perform easy-but-comprehensive keyword research, track keywords and backlinks, peruse keyword suggestions, and create project-based SEO campaign structures.

9. Dyno Mapper

Pricing: Free trial; plans begin at $40/month.

DYNO Mapper provides sleek keyword ranking reports paired with powerful content auditing tools to bolster the impact of your organic keyword and content projects. Use the crawler feature to generate visual sitemaps for your clients to help with redesigns, audits, and site organization. Or create a full inventory of all the subdomains, pages, images, documents, videos, audio, and files within a website or online app. You can also leverage its content features to plan, organize, and manage content production and workflows.

ReportGarden has one of the most comprehensive SEO and paid ads reporting platforms around. Sign up for a risk-free trial.

10. SpyFu

Pricing: Plans begin at $33/month.

While SpyFu is most well-known for its competitive analysis features (i.e. “spying” on your competitors’ most effective paid and organic search keywords), this platform goes beyond just keeping an eye on competitors. SpyFu provides a comprehensive toolset to support agencies with digital marketing, sales, and digital advertising. From PPC to CPC to backlink tracking, SpyFu has a feature to track and manage many of your digital marketing efforts.

White-Label Search Ranking Report Software

For agencies that want to offer a next-level branding experience, consider search ranking report software that provides white-label options. Tailor each report based on your agency’s or clients’ branding to give any dry data reports a little more pizzazz.

11. RankTrackr

Pricing: Plans begin at $7.50/month.

RankTrackr’s search ranking report dashboards are slick. The platform creates dashboards to help you stay on top of search rankings by location, CPC, and/or search volume.  But these reports aren’t just intuitive and easy for a client to read — the platform offers some solid white-label options for its reporting. Customize your reports with your agency’s or client’s company name, logo, and preferred domain for a fully branded experience.

12. DashThis

Pricing: Free 15-day trial; plans begin at $33/month.

As in the example above, DashThis’ search ranking reports are entirely customizable for clients. Tailor the data each client sees using preset templates or drag and drop your preferred elements into a custom report. Then add your client’s company name, logo, and color palette to add an extra level of polish.

Note: We’ve done an in-depth comparison of ReportGarden, DashThis, and Cyfe. If those are platforms that interest you, read the piece here.

Paid Search Ranking Report Software

While organic search is a major component of search rankings, paid search is the other half of the picture. This list of search ranking report software will ensure you’re monitoring all of your paid SEO efforts along with your organic initiatives. Plus, you can use your successful ads to pick the best keywords for organic efforts.

13. AccuRanker

Pricing: Plans begin at $71/month.

While AccuRanker only supports search ranking reports for Google and Bing, it positions itself as the world’s fastest rank tracker when it comes to getting freshly updated data. The reports themselves may not load at lightning speed, but the clean interface and accuracy more than make up for it. High-quality SERP and PPC data are updated daily, and you can refresh all your results on command with a single click of a button.

Did you know ReportGarden has extensive paid search reporting features? Sign up for a risk-free trial.

14. iSpionage

Pricing: Plans begin at $59/month.

Using iSpionage’s insightful platform might make you feel like you’re spying on your competitors. While you aren’t exactly committing espionage, this research tool can give you a major leg up on your competition when it comes to paid search efforts. iSpionage retrieves info on your competitors’ most effective keywords, ad copy, and ad budget — giving you all the info you need to adjust PPC and adword campaigns accordingly.

15. KeywordSpy

Pricing: Some features are free; agency and enterprise plans begin at $999.95/month.

In the same spirit as iSpionage, KeywordSpy helps marketers see what their competitors are up to when it comes to PPC and paid ads. While the interface is clunky at best, the insights you can glean from the platform are valuable. Agencies can access info on competing PPC ads (including ad copy, target keyword, estimated search volume, and so forth), PPC keywords (with potential ROI, search volume, CPC, and affiliate ads for those keywords), and organic keyword data (such as SERPs, total search engine results, estimated CPC, and more).

16. SimilarWeb

Pricing: Free plan with limited features; paid plans begin at $199/month.

While SimilarWeb boasts a variety of sales, research, and marketing tools, its paid SEO intelligence features are what stand out. For one, marketers can run a competitive search ranking report to see where other businesses in your niche stack up. Agencies can also monitor competitor PPC and display ads to see how they’re targeting their audience. Get a peek at their landing pages, creative, and placement strategy to get deeper insights into what’s working for competitors.

Free Search Ranking Report Software

Paid tools, generally speaking, provide sleek, easy-to-use interfaces and boast greater functionality. But if your business (or your budget) aren’t there yet, then you have some other options.

While there are plenty of tools out there that require a paid subscription, we’ve gathered a handful of free software options that can help your agency handle the basics without shelling out big bucks.

17. SERP’s Keyword Rank Checker

Pricing: Free.

SERPs’ Keyword Rank Checker tool is a free way to manually track the rankings for your high-value keywords. You can only check one keyword at a time — which is tedious when you’re tracking a lengthy list of phrases — but you can target the report results based on search engine (the only options are Google and Yahoo), location, and device type (mobile or desktop). Depending on your targeting, the tool will show you the top 250 search results, along with CPC and search volume data.

18. RankWatch

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Not every social media analytics tool is built to service every kind of business. The needs of an enterprise-size business hardly match those of a fledgling agency.

For example, a social media marketing agency could benefit from a tool such as ReportGarden, which provides white-label reporting as well as budgeting, proposal, and invoicing functionality. An enterprise-level organization might find more value in a social listening tool that can monitor all of the social media sites for the thousands of daily mentions of their brand name.

Here’s a breakdown of the 35+ best social media tools, organized into five different categories based on use-case:

Social Media Analytics Tools for Agencies

Agencies need to manage and grow multiple social media accounts across a broad spectrum of platforms. Tools that have reporting, invoicing, and billing functionalities are beneficial and can lessen the need for a huge stack to manage client social media accounts.

ReportGarden (Try It Free)

  • Pricing: 7-day free trial. Pricing starts at $149/month. Enterprise is $1,299/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Social media dashboards and highly customized multi-channel white-labeled reporting.

ReportGarden gives both agencies and individual users the ability to monitor and grow many social media accounts through highly customizable dashboards and reports.

Users can also measure and optimize both organic and paid social media campaigns by monitoring reach, fan growth, and impressions, to name just a few. The white-labeled reporting feature helps create professional-looking reports (learn how to create templates here) through beautiful visualizations that show relevant KPIs. You can also create a dedicated client portal that features live updates.

ReportGarden comes with additional functionality such as keyword analysis, site auditing, backlink analysis, rank tracking, and other SEO functions.

When it comes time to bill, you can use the comprehensive invoicing and billing feature to pull ad spend data and then import it into the billing software of your choice.

ReportGarden is ideal for agencies or individuals who need a robust social media analytics tool combined with powerful reporting functionality. Try it free.

AgencyAnalytics

  • Pricing: 14-day free trial. Pricing starts at $49/month. Enterprise is $399/month.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Reporting, keyword ranking, website analytics, various SEO tools.

AgencyAnalytics is an all-in-one dashboard and reporting platform. In addition to offering seamless integration with most social media sites, it also tracks backlink reports, keyword rankings, and website analytics.

The live dashboard offers on-demand social media metrics in real time. Many agencies find this feature useful to provide their clients with a dedicated dashboard⁠—enabling clients to log in at any time to view live stats.

Hootsuite

  • Pricing: 30-day free trial. Plans start at $29/month. Contact for enterprise pricing.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Social media analytics, content creation, team management, reporting functionality.

Hootsuite offers a suite of useful features that can help agencies monitor and grow multiple social media accounts. From custom white-labeled reports to a robust analytics dashboard, Hootsuite enables agencies to prove social ROI to their clients.

One of the more useful features is the ability to measure team performance. Agencies can track how long it takes their social team members to respond to Tweets and Facebook pages, comments, mentions, or posts.

Agora Pulse

  • Pricing: 30-day free trial. Pricing starts at $79/month. Enterprise plans are $459/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Publishing, all-in-one inbox, scheduling, reporting, team management, social listening.

Agencies can manage all aspects of their clients’ social media accounts through Agora Pulse. The inbox feature captures and displays incoming social media messages and then enables users to respond to, assign, review, or label them.

The collaboration tool is particularly useful for managing large teams or contractors. Agencies will love the flexibility of the at-a-glance inbox, which pulls relevant conversations into one inbox so you don’t have to hunt around. It also allows for internal conversations and the creation of user profiles for the sharing of important information.

Quintly

  • Pricing: 14-day free trial. Custom plans start at $300/month.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Reporting, analytics, API functionality.

Quintly offers a solution for agencies who need in-depth data to make intelligent decisions regarding the management and growth of clients’ social media accounts. It features an advanced analytics and reporting tool that helps agencies benchmark and determine KPIs.

Quintly is designed for multi-client management, giving users the power to manage multiple social media accounts across a wide variety of platforms. It also offers client management features such as assigning groups, spaces, and profiles to individual accounts.

Klear

  • Pricing: Contact for pricing.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Influencer marketing, management, and analysis.

Influencer marketing is one of the most important and time-consuming aspects of managing social media accounts. Klear attempts to make this process easier by providing a wealth of data that can help agencies better focus their influencer marketing efforts.

Klear supports all major social media sites, and it uses a custom algorithm to extract intelligent insights from billions of daily social media posts. Agencies can then use this information to find and engage relevant social media influencers.

DashThis

  • Pricing: Plans start at $39/month. Enterprise plan is $599/month.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, white-label reporting.

DashThis is a dashboard and reporting tool that helps agencies track important KPIs, manage their client’s social media accounts, and create white-labeled reports. It helps simplify the often time-consuming process of preparing client reports.

DashThis works with all of the major social media platforms, including LinkedIn, Facebook, Twitter, and Instagram, to name just a few. Agencies will appreciate the two-click custom integrations, which alleviate the need for an IT professional.

Social Media Analytics Tools for Internal Use

Internal social media tools tend to offer features such as post scheduling, content generation ideas, and in-depth analytics.

They’re generally centered around the management and growth of just a few social media accounts, whereas external tools tend to focus on the management of multiple client accounts.

It’s sometimes challenging to differentiate whether a social media tool is designed for internal or external use, especially when the homepage of their website is a bit ambiguous.

If the tool you’re considering for internal use offers a large number of data sources, external dashboards, and invoicing functionalities, it’s probably geared more for client-facing agency use rather than for internal use.

SumAll

  • Pricing: Free!
  • Rating: 3.7/5 on G2Crowd.
  • Capabilities: Post scheduling and analytics.

SumAll is an excellent, free in-house tool that can help small businesses manage and grow their social media accounts. The reason the entire platform is free is due to what they call a soft launch.

They’re still adding features and ironing out small bugs here and there. But don’t let that fool you. SumAll has a lot of great features that can help you automate and schedule your social media posts for the best chance of success.

Google Analytics

  • Pricing: Free!
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Analytics and other metrics.

Google Analytics is a great all-around tool for monitoring social media traffic and gaining valuable insights into both reach and user engagement.

Google Analytics can also show a lot of detailed social media information, such as viewing which platforms are sending the most traffic, viewing the ratio of new vs. returning visitors, and analyzing the time social media visitors spend on your website.

If you don’t need much in terms of management, post scheduling, or super detailed statistics, Google Analytics is a free option to consider.

Keyhole

  • Pricing: Pricing starts at $29/month. Enterprise pricing starts at $299/month.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Analytics, influencer marketing, market research, campaign/brand monitoring.

Keyhole is another all-around social marketing management tool. It provides intelligent insights you can use to manage and grow your internal social media accounts.

In addition to monitoring brands, campaign performance, and events, Keyhole is great for performing influencer marketing. This is due to their robust analytics features that allow users to research and analyze influencers, connect various social media platforms, and communicate directly through the centralized dashboard.

Zoho Social

  • Pricing: Plans start at $15/month. Agency plans start at $200/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Content scheduling, analytics, publishing, reporting, team collaboration tools.

Zoho Social provides a single dashboard to manage and grow all of your social media accounts. It features a robust content calendar and scheduling functionality that will help save hours of time. The intuitively laid out dashboard allows you to monitor and engage your audience in real time.

The social apps are particularly useful for social media account managers who don’t have the luxury of unplugging on the weekends. Download the iOS or Android app to monitor and stay connected even when you’re not in the office.

Social Report

  • Pricing: Pricing starts at $49/month. Enterprise plan is $199/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Analytics, reporting, post scheduling, team collaboration tools, social inbox.

Social Report is an all-in-one social media analysis tool designed to help analyze and grow your social media accounts. It helps you accomplish this by providing a suite of robust management tools such as analytics, post scheduling, team tools, and custom reports.

Businesses will like the fact that they can manage all of their social media accounts from one easy-to-use, smart social inbox. All messages are efficiently organized so you or your team can quickly and efficiently respond to and engage with your audience.

Social Bakers

  • Pricing: Plans start at $200/month. Call for enterprise level pricing.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Scheduling, social media management, analytics, and team management.

SocialBakers enables you to manage multiple social media accounts from one easy-to-use dashboard. Users can schedule posts, analyze results, and manage large teams.

SocialBakers helps analyze your audience and post performance so you can gain intelligent insights on how best to grow your social media..

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There are a lot of reporting tools that claim to be designed for marketing agencies, but they aren’t all created equal. From features, to pricing, to usability, each reporting tool is different, and it can be tough to find the right one for your team and clients without testing dozens of options — which is madness.

To make it easier, we tested three of those options for you:

In this article, we dive into features, pricing, user experience, and key differences between ReportGarden, DashThis and Cyfe as reporting tools. For a quick overview of how they stack up, we included a comparison chart.

For a deeper look at ReportGarden vs. DashThis vs. Cyfe, read on for:

You might have noticed that we’re writing about the difference between our service and someone else’s. We brought in a writer to test all three platforms herself. She’s done her best to give each platform a fair shake because we want you to make an informed decision. That said, we think we offer the best reporting toolkit for agencies. Want to give ReportGarden a try? Get started with a seven-day free trial here.

DashThis vs. Cyfe vs. ReportGarden Features

The three contenders we’re evaluating differ primarily based on the additional features they do (or do not) offer on top of digital marketing reporting, although the experience for each differs noticeably. There’s a clear distinction between dashboard tools and full-service marketing agency management and reporting tools. Dashboard tools offer a polished way to track and report agency analytics to both clients and internal leadership. The more capable tools handle everything you need to manage clients, campaigns, and reporting.

Key features for an agency management tool include:

  • Ready-made templates, along with custom dashboards and reports
  • A seamless ability to share reports with clients
  • Integrations with key data sources (like Mailchimp, Google Data Studio, and other marketing software)
  • Support for budgeting, invoicing, proposals, and more.

With those features in mind, let’s take a closer look at what ReportGarden, DashThis, and Cyfe offer.

Key Differences in Features

ReportGarden, DashThis, and Cyfe all offer the main reporting features you likely need — features that can drastically improve your reporting process. All three offer dozens of integrations, ready-made dashboards with varying amounts of customization available, and the ability to share those reports, both internally and with clients. All three reporting tools connect with popular data sources, from Google Analytics to LinkedIn Campaign Manager to Google AdWords, on at least some of their pricing plans.

Difference #1: Reports and Functionality

To find out how the ease of use and functionality compares across the three tools, we tested each one, building a basic dashboard for Facebook Ads with each.

All three tools offer a seamless flow to create an account and hook up your data sources (for our purposes, we connected a Facebook Ads account). From there, the user experience diverges quite a bit.

Both ReportGarden and DashThis felt fairly intuitive, and we were able to create our reports in about 5-10 minutes each.

In ReportGarden, we were able to fully customize the look and feel of each widget, as well as how the data was presented visually. Here’s a peek at the dashboard we made with ReportGarden’s drag-and-drop editor:

In ReportGarden, users choose how to display their data, then choose KPIs to pull.

And here’s the one on DashThis, where we created each widget individually:

With DashThis, each widget is added individually, and users can choose from preset or custom widgets.

Cyfe took a little longer to get a handle on because much of the functionality is almost hidden away — seemingly in the name of presenting users with a more minimalistic interface. Widgets are added individually in Cyfe, too, but there seemed to be fewer options to customize each.

After a bit more time, we cobbled together this dashboard using Cyfe:

Our sample Facebook Ads dashboard in Cyfe took a little longer to build.

One of the biggest differences that stood out while testing these reporting tools was that neither DashThis nor Cyfe offer ready-made templates users can open and add their own data to.

With DashThis, you can create your own templates from the dashboards you build, but there aren’t any created by the company itself. Similarly, Cyfe allows users to duplicate an existing dashboard, but doesn’t provide ready-made templates.

ReportGarden, on the other hand, offers more than 20 pre-existing templates for popular white label reports and dashboards. It takes less than two minutes to open the Facebook Ads report template and choose your own connected data source — and just like that, the report is ready for clients. (You can also create your own custom templates in ReportGarden, too.)

ReportGarden offers more than 20 existing templates users can choose from.

Difference #2: Shareability of Reports and Dashboards

Both ReportGarden and DashThis place an emphasis on making it easy to share reports and dashboards — regardless of whether you need to share across an internal team or with clients.

From the DashThis report editor, it’s easy to share via email, PDF, or link.

This is an area where Cyfe seems to fall short. Depending on the pricing tier you choose, you can either share reports via a public URL, within your team, or via weekly data exports. Those options might work for in-house marketing teams, but they aren’t up to snuff for agency-level reporting on marketing efforts. And it’s worth noting that none of those sharing options are available on the Free plan we tested.

ReportGarden’s Client Portal is an effortless way to share with clients and make it easy for them to keep track of the reports you share.

On the other end of the spectrum, ReportGarden’s Client Portal is designed to make it effortless for clients to view every report or dashboard you’ve shared with them — all in one central location. You can even schedule for a report to pull new data daily, weekly, monthly, or quarterly, and automatically publish the updated report to the Client Portal.

Difference #3: Additional Client Management Features

The biggest difference that separates ReportGarden from other reporting tools like DashThis and Cyfe is the breadth of features available. ReportGarden isn’t designed to be just a reporting tool — it’s built to handle all of your client management needs, including:

  • Budgeting
  • Invoicing
  • Proposals
  • SEO reporting and audits.

 

With DashThis and Cyfe, you can build dashboards and reports, then share them with clients or your team. With ReportGarden, you can manage everything for clients, campaigns, and reporting, on one platform.

DashThis vs. Cyfe vs. ReportGarden Pricing

When it comes to pricing, ReportGarden, DashThis, and Cyfe don’t lend themselves to easy head-to-head comparison. Each tool uses different and varied pricing models, and they don’t always line up with each other. That said, we’ve done our best to explain and compare each reporting tool’s pricing model, along with helping you understand how, when, and why your costs may increase.

ReportGarden Pricing

ReportGarden charges for packages on a monthly basis, and the three premium plans (Professional, Agency, and Enterprise) include just about all of the features they offer. The key difference comes down to how many accounts and dashboards you need, your monthly ad spend, and how many keyword units are included in the plan.

Here’s a breakdown of what each package costs and the allowances they include:

Standard costs $149 per month and includes:

  • Up to 30 connected accounts and dashboards
  • $20,000 monthly budget spend
  • 200 keyword units
  • All Google (search engine) and basic social media integrations.

Professional costs $299 per month and includes everything in the Standard plan, plus:

  • Up to 70 connected accounts and dashboards
  • $50,000 monthly budget spend
  • 750 keyword units
  • 10 invoices and 10 proposals (per month)
  • Access to all integrations (Social+, Bing Ads, email and retargeting, call tracking, marketing automation, and premium integrations).

Agency costs $699 per month and includes everything in the Professional plan, plus:

  • Up to 170 connected accounts and dashboards
  • $150,000 monthly budget spend
  • 1,000 keyword units
  • 30 invoices and 25 proposals (per month)
  • Localisation pack.

Enterprise costs $1299 per month and includes everything in the Agency plan, plus:

  • Up to 300 connected accounts and dashboards
  • $300,000 monthly budget spend
  • 2,000 keyword units
  • 50 invoices and 75 proposals (per month).
DashThis Pricing

DashThis pricing is among the most straightforward of the reporting tools we looked at here. Every plan includes all of the features DashThis offers, in addition to your own account manager. Prices scale as the number of dashboards increases, and that’s all.

Here’s a breakdown of what those plans look like:

  • Individual costs $33 per month and includes up to 3 dashboards
  • Professional costs $109 per month and includes up to 10 dashboards
  • Business costs $209 per month and includes up to 25 dashboards
  • Standard costs $339 per month and includes up to 50 dashboards
  • Enterprise costs $499 per month and includes up to 100 dashboards.
Cyfe Pricing

Similar to ReportGarden, Cyfe’s pricing works on a sliding scale based on a few factors, including premium features, number of users, and the number of dashboards you need. They offer five packages, including a custom offering (you’ll have to contact Cyfe for pricing on that one).

Here’s a breakdown of those packages:

      • Their Free plan includes 2 dashboards and 1 user. From the looks of it, the free plan is capable, but visual customization sharing features are limited.
      • Solo costs $29 per month and includes 5 dashboards and 1 user. This plan also includes unlimited widgets, some customization, and public URL sharing.
      • Pro costs $49 per month and includes up to 10 dashboards and 5 users. Pro also includes custom logo, theme, SSL domain, and team sharing.
      • Premier starts at $89 per month and includes 20 dashboards and unlimited users. Premier offers additional dashboards for an extra $4 per dashboard per month and weekly data exports.

Which Reporting Tool Is Right for Your Marketing Agency?

Now that we’ve gone over the key differences in features, pricing models, and packages for ReportGarden, DashThis, and Cyfe, let’s talk about the kind of team each of those tools works best for. Based on our research, we made some recommendations in our comparison chart from earlier:

  • ReportGarden is best for marketing agencies looking for ready-made templates with full customizability. With ReportGarden, you can create internal dashboards to keep a pulse on performance and in-depth reports to explain performance to clients. As your agency scales and takes on more clients, there’s no substitute for effortless client, campaign, and reporting management — together in one platform.
  • DashThis is best for one-man-bands and small agencies that need a simple dashboard tool. The tool is perfectly capable for sharing professional-looking performance data with clients, but lacks some of the customization options and quick-start templates agencies may need. The tool is also focused more on dashboards than reports, so it can be difficult to convey in-depth information on performance if you don’t want a dashboard for every client.
  • Cyfe is best for in-house marketing teams that don’t need many dashboards or users. The lack of easy external sharing and limited dashboards make Cyfe a better option for in-house marketing teams than agencies.

That said, only you can say for sure which tool will best fit the needs of your individual team, agency, and clients. ReportGarden offers a seven-day trial that’s 100% free (we won’t even ask for your credit card information), so you can see if our platform works for you.

You might have noticed that we’re writing about the difference between our service and someone else’s. We brought in a writer to test all three platforms herself. She’s done her best to give each platform a fair shake because we want you to make an informed decision. That said, we think we offer the best reporting toolkit for agencies. Want to give ReportGarden a try? Get started with seven-day free trial here.

The post DashThis vs. Cyfe vs. ReportGarden: A Head-to-Head Comparison of Reporting Tools for Marketing Agencies appeared first on Marketing Agency Software | Reportgarden.

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Achieving high growth can seem appealing to any founder. After all, who doesn’t like the idea of rapidly bringing on more revenue?

But the high-growth model is not a one-size-fits-all strategy, and the overall cost of results is deceiving. The pursuit of quick gains in clients and revenue can come with sacrifices that are not always worth it.

Mike Belasco is one such founder who tried the high-growth model, only to realize that it did not suit him or his staff. Instead, Mike pivoted to a holistic growth model. His new approach allows for the time and environment needed to practice the values that inspired him to start his own business in the first place.

Mike Belasco, founder of Inflow.

A Denver-based internet marketing agency founded in 2007, Inflow currently employs 35 people and has worked with hundreds of clients across a broad range of industries (before settling on the eCommerce niche). Throughout Inflow’s 12-year history, Mike took on clients and staff that did not always fit with his company’s culture; today, he willingly turns away clients that appear to be bad matches, or worse, potential fountains of toxicity for his work environment.

“What I’ve realized in later years as I’ve grown and gotten more employees,” says Mike, “is that in order to create a place that I want to work, it has to be a place that everybody else wants to work, too.”

Mike’s story is not about skipping out on revenue-generating opportunities; it’s about establishing priorities that ensure the growth is achieved harmoniously.

In our conversation, Mike opened up about his new business-building strategy, which he calls the “Inflow Harmonic Triangle.”

The idea is simple: Keep the company’s staff, owners, and clients synced up to a common work culture, and the company will engender an environment that is mutually profitable and pleasurable.

Bonus action list: Get our 2-page PDF summary of action items you can use to reorient your agency toward holistic growth based on Mike’s advice.

Why Pursuing High Revenue Isn’t Always the Answer

Mike, like many others, believed deeply in the conversation founders have about “goals and growth and revenue and exit plans.”

Mike tried the high-growth model, but found that it neglected some serious workplace concerns. Maintaining high growth means you have to onboard a lot of clients — and Inflow couldn’t afford to be choosey about them. That in turn pressured Mike to onboard more people than he could adequately vet.

The result was that he often hired good people who were a bad fit for his team. The resulting combination of clients who weren’t a great fit working with team members who didn’t work well together was a recipe for constant frustration.

For small and growing companies, it’s easy to turn a blind eye to the disruption caused by big clients that aren’t a good fit — because the revenue they provide is an important step in hitting your next goal. However, this practice disrupts the harmony of the workplace and creates undue anxiety that can spread throughout the staff and ownership.

In Mike’s own agency, he observed that account managers who became stuck with these clients would become frustrated if the work relationship continued to flounder.

For example, clients who were unable to articulate their goals in a measurable fashion often created friction with staff. Account managers were left guessing as to what a client expected, and since the client never provided any KPIs to begin with, this set up the employee for failure and frustration.

These are conditions that can cause valuable employees to lose their motivation or even quit. It’s easy to become discouraged when clients don’t appreciate the results you earned for them via long nights at the office and innumerable cups of coffee.

After seeing these events unfold too many times, Mike finally said, “Never again.”

Understanding What Went Wrong

The inherent issue with high-growth companies is that it is easy to overlook staff concerns and unruly clients in the never-ending quest for higher revenues.

Building high-growth companies can be advantageous if that’s the founder’s main goal. But Mike discovered the sacrifices involved were just not worth it for him.

“The high-growth model wasn’t what I really wanted,” Mike recalled. “What I wanted was a place where I wanted to come to work.”

As part of his initial vision, Mike had outlined a “Big Hairy Audacious Goal” — a la Jim Collins, whose work is incorporated in Rand Fishkin’s framework — of $10M in revenue to his team. “The goal didn’t work because it was just considering the one stakeholder who cared — myself,” he says. “It wasn’t really inspiring to anyone because it didn’t have anything to do with them.”

That’s when he realized that revenue is just a vanity metric. When measured alone, just like countries measuring their GDP, it fails to consider important factors like happiness and well-being. And revenue has no bearing on more grounded metrics such as profitability and client results.

So Mike set out to establish a new framework for decision-making in his company, one that was tied in to the goals and well-being of all important stakeholders.

The Inflow Harmonic Triangle: Linking the Needs of Staff, Clients, and Owners

The harmonic triangle model didn’t emerge on day one. To get there, Mike spent a lot of time reading and working with a consultant. He wanted to take the time to get things right after seeing how the high-growth model he originally embraced resulted in an Inflow even he didn’t love to work at.

Mike’s reading list during this transition included:

  • Start with Why by Simon Sinek
  • Traction by Gino Whitman
  • The Culture Code by Daniel Coyle
  • Radical Candor by Kim Scott
  • Turn the Ship Around by David Marquet
  • It Doesn’t Have to Be Crazy at Work by Jason Fried

With this ethos guiding his plans, Mike developed the harmonic triangle.

Mike began by plotting out a triangle that connected its three points to the three main stakeholders of his business — the clients, the staff, and the ownership — and then asked himself how Inflow would address all of their needs simultaneously. That’s when the big “Ah-ha” moment came.

“If the company takes care of the team, then the team will take care of the clients. Of course, that means world-class service and great results, so the clients will take care of the company,” he said. “Unless all of those stakeholders were addressed, there’s just no way that we were going to get everybody on the same page and align goals, mission, and everything else,” Mike added.

The harmonic triangle model sets out to solve serious issues created by high-growth companies, including:

  • Establishing a client-company fit that allows in good clients and turns away unsuitable ones.
  • Rewriting hiring scripts to ensure that employees are not just capable but also will share similar values and long-term goals.
  • A new mindset that creates an environment where owners allow staff to have more direct conversations with clients.

To measure the success of this strategy, Mike established three metrics to replace the single Big Hairy Audacious Goal. He would begin by focusing on his company’s profit margin, not revenue. Plus, a regular client and company culture survey would be conducted and benchmarked.

His current goals include:

  1. Agency profitability of 35%
  2. Client NPS survey with average score of 9/10 and 85%+ response rate
  3. Staff engagement survey with average score of 9/10.

For the triangle to work, Mike knew he had to start doing things differently.

In order to truly achieve a harmonic triangle, a mindset shift had to be instilled starting with management, who would then begin to permit staff to take on more responsibilities to better regulate client management.

Finding Client-Company Fit

Teams at Inflow regularly participate in team-building exercises. This time, they chose axe throwing.

The response to Mike’s new set of norms was almost instantaneous.

Not long ago, one of Inflow’s clients was getting good results but had a habit of cancelling meetings, making requests and then never providing details on them, and eventually, giving Inflow poor feedback. Mike told the manager handling this project to be direct with the client; he condoned having the “necessary conversations” to set things straight.

The manager, apparently stunned by a CEO taking such a position, said, “I love that you allow us to have these conversations.” Mike immediately responded, “I don’t allow you to have these conversations. I require you to have these conversations.”

That simple gesture let his employees know that he was willing to risk losing a client if it meant jeopardizing the wellbeing of his team. “The staff really respect that and understand that this doesn’t necessarily happen in every agency,” Mike says.

“It will hurt to not work with this client from a financial standpoint,” he reflected, “but my instruction was that we need to get on the same page, because if we’re not, this isn’t going anywhere and he needs to find a new agency.”

Nowadays, Mike turns down a lot of clients that are clearly not going to be a good fit with the company culture he is building. For example, he was recently approached by a prospective client that was previously fired from her last agency — “a big red flag,” he said — and started off the relationship with dramatic demands.

“She said, ‘I put my life savings into this company. I also have an investor that is pressuring me. If I don’t get results in four to six months, then I may jump off a building.’ Although it may have been said in dry humor, I knew from that moment that there was just no way we were taking this person as a client. I gave her advice and pointed her in the right direction,” Mike recalled. “But you know, that’s very possibly a client that we could have taken three months ago.”

Hiring Team Members (Not Just Good People)

Pursuing fast growth pressures HR to onboard staff that may be capable enough to perform the job, but that doesn’t always mean that person will become a great team member. Without a hiring process that considers the company’s long-term culture, the hire can negatively impact the work environment down the road.

“We were hiring good people,” Mike reflected, “but we weren’t hiring good team members in all cases.”

So instead of focusing on hiring more people, why not slow down the process and refine it to reduce turnover?

With that in mind, Mike is now in the midst of rewriting the hiring script for Inflow, primarily by introducing a standardized interview process that includes atypical questions to target a specific profile that would match the company culture.

For example, the first question Inflow’s HR interviewers ask is, “Do you have any potential schedule conflicts, such as vacations or other obligations?” This allows Inflow to discern the candidates’ priorities, as well as how desperate they may be for the job.

Another non-traditional question Mike introduced is: “Tell me about a boss that inspired you, then tell me about a boss that you really didn’t like.” The focus of this question is to uncover any clues that the candidate may be carrying baggage from a previous role that is hard to unteach.

“When a team member is really negative about their former employer, you have to think, ‘Well, are they going to come here and get a fresh start or are they really just kind of burned out?’” he explained.

Introducing a new HR process is one thing. But none of this would be possible without a dramatic shift in mindset, which must start at the top of any organization.

An Agency Designed for Retention

Mike is now taking the harmonic triangle model he’s established to the next level by implementing culture and client surveys that gauge how well Inflow is doing as a company. The surveys dig into what staff envision as their ultimate career path and how clients are setting their long-term performance expectations.

By putting heart into how a company cares for its team members and clients, he and his team are building a positive feedback loop and investing in sustainable growth. By making changes such as only taking clients that demonstrate clear objectives, Mike is slowly building a culture of retention for Inflow. Supported by a staff that share his long-term goals, he’s confident the harmonic triangle model will work.

Going forward, it will all come down to retaining what works best. “The linchpin in terms of profitability and growth is retention, Mike observes.

An agency running on a harmonious growth track will live and die by its ability to retain good clients and team members, tirelessly working on optimizing the client-agency fit to achieve better profit margins. After all, anyone who has gone through the effort of creating a harmoniously run company should fight to keep the staff and clients they have worked so hard to vet.

Bonus action list: Get our 2-page PDF summary of action items you can use to reorient your agency toward holistic growth based on Mike’s advice.

The post From Chasing High Revenue to Holistic Growth: The Framework That Transformed Inflow appeared first on Marketing Agency Software | Reportgarden.

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According to Moz, pages appearing after the first results page on Google get less than 10% of clicks. That means a first-page result is critical for businesses relying on organic search to get new business. Whether you’re an agency promising results to your clients, or a business owner trying to get views on your product, competition is often fierce.

Fortunately, there are many free and paid tools on the market to help you optimize your website, beef up your content, and give you a fighting chance at ranking well in organic search.

To help you, we put together a massive list of 80+ of our favorite SEO audit tools (including a few social media audit tools—as a bonus—since the debate on whether your social media activities affect organic ranking is still ongoing).

We cover both off-site and on-site tools.

  • Off-site SEO deals with optimization techniques that are performed off of your website. Backlink building is the most important aspect of off site SEO. The below auditing tools will help with backlinks, local SEO, and algorithm changes.
  • On-site SEO deals with things like content, page load speed, meta descriptions, and schema tags. Technical SEO handles server and website optimizations that help the search engines crawl and index your website more efficiently.

Here’s an outline with jump links to help you navigate to the sections you care most about:

The below auditing tools help with reporting, technical SEO, and content optimization.

All-in-One SEO Tools

All-in-one SEO analysis tools offer a stack of useful tools that can help with everything from organic rankings, to content, to audit reports, to backlink analysis. They differ from such tools as Moz and Ahrefs in that they offer more SEO functionality that goes above and beyond backlink analysis. These tools are great for beginner SEO practitioners and those who don’t need super technical, in-depth data and analysis.

ReportGarden

  • Pricing: 7-day free trial. Pricing starts at $149/month. Enterprise is $1,299/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, white-label reporting.

ReportGarden compiles data from multiple sources such as Google Analytics and Search Console into an easy to use dashboard. From there, you can generate PDF reports or give your clients access to an online portal.

The reporting functionality is where ReportGarden shines. You can choose from one of several pre-configured custom templates, or create one of your own. Drag and drop functionality makes them easy to create and re-use.

ReportGarden also allows you to pull in your data from Webmaster Tools and analyze your backlinks as well as those of your competitors. You can instantly see where your efforts fall short and where your competitors are making the most strides.

It will also show anchor text, referring IP’s, referring domains, and indexed pages. You can add all of this information to a custom white-labeled report and send it to yourself, a client, or upper management.

ReportGarden can also perform PPC budgeting, reporting, and social media audits. It will also handle budgeting and client invoicing. These useful features can replace several tools in your marketing stack. Try it free.

Raven Tools

  • Pricing: Pricing starts at $79/month and goes up to $399/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: All-in-one SEO platform and reporting tool.

Raven Tools comes with six tools to help optimize your website and improve your SEO. It performs site audits, keyword/competitor research, backlink analysis, rank tracking, and PPC/social/email reporting as well.

One of the best features of Raven is its white labeled reporting. You can pull multiple data points into a report with relatively little effort. It’s excellent for showing bosses or clients relevant KPIs and the results of your hard work.

WooRank

  • Pricing: Plans start at $59.99/month. Enterprise plans start at $249.99/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Keyword research, on-site audit, social media overview, backlink research, structured data, white-label reporting.

WooRank is an all-in-one SEO tool that’s great for people who manage their SEO. It provides a wealth of features starting from an initial SEO site audit that looks at everything from title tags to the quality and quantity of backlinks a site has.

It’s a solid all-around SEO audit tool that can help you gain more understanding into how well your website is optimized for SEO, local SEO, and social media. WooRank also provides a marketing checklist, which is excellent for individuals who aren’t sure where to start when it comes time to perform SEO on their site.

GeoRanker

  • Pricing: Pricing starts at $99/month. Enterprise is $490/month.
  • Rating: 4.0/5 on G2Crowd.
  • Capabilities: Serp tracking, keyword research, competitive analysis, local SEO.

GeoRanker allows you to monitor website rankings, perform keyword research, and competitive intelligence.

It also has a local SEO feature that can help you locate relevant online properties from which to start building citations to help improve organic rankings.

They also offer big data services that include geolocated business databases, sales leads database, and data as a service. This information is useful for both sales and SEO.

SEOptimer

  • Pricing: 14-day free trial. Plans start at $19/month. Highest plan tops out at $59/month.
  • Capabilities: SEO audit and reporting.

SEOptimer provides a comprehensive SEO audit and offers what they call “DIY SEO,” which is primarily intended for small businesses who don’t want to hire expensive SEO agencies. The DIY SEO aspect features several categories such as SEO, site security, usability, and performance.

If you’ve gone through all of their suggestions and still haven’t seen an improvement in your organic SEO rankings, it might be a good time to reach out to an SEO agency for a second opinion.

Link-Assistant SEO PowerSuite

  • Pricing: Free to try. Plans start at $299/month and go up to $699/month.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: All-in-one SEO platform.

SEO PowerSuite provides a suite of SEO tools such as rank tracking, website auditing, backlink researching, and link building. It’s also unique in that it’s actual software that you download.

One of the best features is the ability to automate certain tasks such as rank tracking, site audits, backlink checking, and reporting. This comes in very useful for both agencies and individual users alike as it will save time and money.

HubSpot

  • Pricing: Free with limited functionality. Starter plan is $50/month and Enterprise plans start at $3,200/month.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: All-in-one marketing and SEO tool. Also includes content strategy and marketing automation functionality.

HubSpot is another all-in-one marketing tool that helps out with conversion optimization, content strategy, and creating professionally designed landing pages without having to hire a programmer.

The SEO content optimizer tool is a cool feature that scans your content and then provides actionable to-do items that will help optimize it. It looks at keyword density, outbound links, and offers useful hints and tips that can help optimize both your pages and content.

SEOprofiler

  • Pricing: Free trial. Paid plans start at $69.95/month and go up to $999.95/month for enterprise.
  • Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, white-label reporting.

SEOprofiler offers a complete suite of SEO tools that can help individuals and agencies alike manage and optimize a site. It’s excellent for those new to SEO who aren’t sure which tool stack to use.

One of the more popular features is the audit tool which looks everything from internal links to the security settings of your server. It then provides a comprehensive report and shows you what you need to fix.

SEO Crawler

  • Pricing: Free trial. Contact for pricing.
  • Rating: 3/5 on G2Crowd.
  • Capabilities: Backlink analysis, rank tracking, competitor analysis, keyword finder, site auditor, white-label reporting.

SEO Crawler allows you to monitor your rankings, backlinks, and perform comprehensive site audits that can help improve your on-site SEO. It also identifies and flags duplicate content, META tag issues, and various technical issues such as site speed.

One of the best features is the site auditing tool which uses multi-threading to crawl through thousands of web pages in a relatively short period. Once finished, it will return a report that lists several on-site issues such as found 404 pages, broken links, and site speed to name a few.

On-Site Technical SEO

Technical SEO deals with the various factors that influence site speed and how easy it is for the search engine bots to crawl your website. Performing an in-depth website analysis is important in diagnosing potential issues.

Such things as server performance, http status, load times, structured data, schema and status codes are all taken into consideration by Google when it comes time to rank your site. Making sure all of these elements are optimized can help improve your overall rankings.

Siteliner

  • Pricing: Free for up to 250 scanned pages. Premium package costs $.01 per scanned page.
  • Capabilities: Duplicate content analysis, site audit, indexing issues, competitive analysis.

Siteliner is a free tool put out by the creators of Copyscape. It performs an audit of on-site SEO issues such as duplicate content, broken links, and canonical issues. It’s designed to interpret and view your website in the same manner as search engines do it in real time.

By looking at your site this way, it will help you diagnose some of the more common on-site SEO issues that could be preventing you from ranking well. Reports are available via one of several formats such as .csv, .pdf, or .xml.

Google Structured Data Testing Tool

  • Pricing: Free.
  • CapabilitiesTesting schema markup on a web page.

Having valid schema markup on your website is crucial because it allows the search engines to determine more accurately what your site is about. It also gives it a chance to have rich snippets added into the search results, which have been shown to increase click-through rates.

Rich snippets are search results that contain more information than you’d find in a normal one. For example, if you Google the local movie results, you might see a movie theater that has links to purchase movie tickets for several movies. Or if you Google “ice cream recipe,” you might see a small thumbnail image of a custom ice cream dish.

The Google Structured Data Testing Tool helps website owners check to see that their schema markup is valid and working as intended. If it locates any errors, the tool will show you exactly where in the code to find and fix them.

Google Search Console

  • Pricing: Free.
  • Capabilities: Site speed, mobile friendliness, backlinks, penalties (manual actions), indexing issues.

Google Webmaster Tools rebranded itself in 2015 and is now called the Google Search Console. It helps webmasters keep an eye on their inbound links, check for manual penalties, and locate issues which may prevent Google from indexing or ranking the site or individual pages.

If your website experiences a drop in organic traffic, Google Search Console is the first place you should start your investigation as your site could have gotten hit with a manual penalty.

They will tell you exactly why they penalized your site — and in some cases give you the opportunity to fix and submit your changes for reconsideration.

Bing Webmaster Tools

  • Pricing: Free.
  • Capabilities: Site speed, mobile friendliness, backlinks, penalties (manual actions), indexing issues.

Bing Webmaster Tools is very similar to Google Search Console in that it will help diagnose site issues that pertain to your website ranking well in Bing. While Google is the biggest search engines out there, SEO’s should not ignore Bing as it can drive a significant amount of traffic.

Bing Webmaster Tools also has several useful features such as malware monitoring, optimization recommendations, and most importantly, keyword research. Bing keyword research will often suggest very good keywords that Google Keyword Planner will intentionally omit.

Lighthouse

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AgencyAnalytics is a marketing dashboard tool that offers white-labeled reporting for agencies. It integrates with over 33 marketing channels such as Facebook Ads, Twitter, and Google Ads.

While there are many satisfied AgencyAnalytics users, some individuals or marketing agencies may require more functionality.

For example, if your agency tracks thousands of keywords across multiple client accounts, you could find yourself running out quickly — AgencyAnalytics caps your access to them, as you’re only allotted a certain amount per month.

Individual users might find the lack of channel integrations frustrating. There is no support for Ahrefs, Moz, or many other common marketing tools that agencies use to manage client accounts. This makes it challenging to import data from sources that aren’t supported.

In this post, we’ll be covering the four types of tools you could use to replace AgencyAnalytics functionality (completely or in part):

If you find that AgencyAnalytics isn’t the right fit for your agency, here are 20+ alternatives that can offer more functionality or better value:

Marketing Reporting Tools

Reporting tools not only provide a way for agencies to show their clients relevant KPIs and results, but they also offer additional functionality such as competitor analysis, billing, budgeting, and even rank tracking.

ReportGarden

  • Pricing: 7-day free trial. Pricing starts at $149/month. Enterprise is $1,299/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: PPC reporting, social media reporting, SEO reporting, rank tracking, competitor analysis, keyword finder, site auditor.

White-labeled reporting is where ReportGarden shines. In just a matter of a few minutes, users can create beautiful custom templates which show various KPIs and other metrics that matter most.

In addition to reporting, ReportGarden offers agencies a wealth of useful features such as a rank tracker, competitive analysis tool, keyword finder, and invoicing and budgeting tool.

The budgeting feature helps to eliminate over- or under-spending by flagging client accounts that require attention. The invoicing feature will automatically pull ad spend data, calculate the billable amount, then import into the billing software of your choice.

ReportGarden is an ideal choice for agencies who need a PPC reporting tool that offers superb white-labeled reporting functionality along with a comprehensive invoicing and billing platform that can save both time and money. Try it free.

Swydo

  • Pricing: 14-day free trial. Plans start at $75/month. Call for enterprise pricing.
  • Rating: 4.0/5 on G2Crowd.
  • Capabilities: In-depth reporting across multiple channels, including PPC.

Swydo gives agencies the power to connect with a wide variety of data sources such as Facebook Insights, Bing, Google Analytics, and MailChimp, to name just a few.

It offers a robust platform from which to view, measure, and optimize PPC, SEO, and other marketing campaigns.

Swydo also has a workflow feature wherein team collaboration is not only encouraged but facilitated through an intuitive and easy to use dashboard.

DashThis

  • Pricing: 15-day free trial. Plans start at $33/month for 3 dashboards. Enterprise plan is $499/month for 100 dashboards.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: In-depth marketing platform coupled with reporting across multiple channels, including PPC.

DashThis integrates natively with over 30+ marketing tools such as Twitter, Facebook Ads, and Google Analytics.

It also will allow for the importation of CSV files, which gives agencies the power to add their custom data to client reports.

DashThis also offers white-labeled reporting and custom templates, which users can modify to match the branding of their agency.

Reporting Ninja

  • Pricing: 15-day free trial. Plans start at $20/month and go up to $120/month.
  • Capabilities: In-depth reporting across multiple channels, including PPC.

Reporting Ninja provides agencies with a robust white-labeled PPC dashboard and reporting system. It focuses on saving time by giving users the ability to quickly create reports that focus on KPIs that matter.

Agencies will find the white-labeled client portal particularly useful, as it will allow their clients to bookmark a custom domain so they can view their analytics at any time or anywhere.

AdStage

  • Pricing: Starter plan is $149/month. Call for enterprise pricing.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: In-depth reporting across multiple channels, including PPC.

AdStage offers a cross-channel PPC dashboard and reporting experience. It also allows for the management and optimization of multiple PPC accounts from a single user interface.

Adstage has a white-labeled reporting feature, which is completely customizable. It also integrates with all of the major ad networks and many of the lesser known ones using data out connectors.

Backlink Analytics Tools

A robust backlink analyzation tool is a necessity for many digital marketing agencies who manage their clients’ SEO. The quality of the tool is entirely dependent upon the data pool it pulls from.

This is why it’s essential to choose backlink analyzation software that is designed specifically for that purpose. Otherwise, you may not get the entire backlink picture, and that could greatly hinder your SEO efforts.

Majestic

  • Pricing: Plans start at $49/month. Pro plans are $99, and full access to the API is $399/month.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Backlink reporting, keyword checker, and competitive analysis.

Majestic claims to have the largest database, with over 1 trillion current and historical links. It’s a great tool for monitoring client backlinks and performing in-depth competitor analysis.

There’s also a free browser plugin that will enable users to get website stats on the fly. It will show the number of inbound links along with how strong and trustworthy they are. Majestic also has a robust rank tracker and keyword idea generator that’s great for thinking up new content ideas or ranking opportunities.

Ahrefs

  • Pricing: 7-day trial for $7. Plans start at $99/month and go up to $999/month for Agency pricing.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Backlink reporting, keyword checker, content and competitor analysis.

Ahrefs offers much the same functionality as Majestic. Backlink reporting, keyword analysis, and rank tracking all come standard. The content explorer tool is particularly useful, as it helps agencies find valuable content marketing and copywriting ideas.

The Site Explorer feature gives agencies a wealth of domain and backlink information on an easy-to-use dashboard. There’s also an SEO toolbar extension for both Chrome and Firefox. It provides instant domain metrics without ever having to leave the page.

Moz Pro

  • Pricing: 30-day free trial. Pricing starts at $99/month. Premium plans are $999/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Backlink reporting, keyword research, content and competitor analysis.

Moz Pro allows users to look at the backlinks of their websites and find linking opportunities, which can help improve their overall organic ranking.

It has a site audit feature which crawls a website and finds on-site issues that require attention.

The site optimization tool will help audit the content on web pages and provide suggestions that can help improve the overall SEO score.

LinkResearchTools (LRT)

  • Pricing: Plans start at €59/month and go up to €2,499/month.
  • Capabilities: Backlink reporting, link detox, SE ranking, and competitor analysis.

LinkResearchTools is another excellent backlink reporting tool that finds and categorizes the backlinks of websites. Through their analysis feature, you can gain a better understanding of how important a link is and what it will eventually take to have your site rise in the organic search results.

The Link Detox tool is handy for websites that have received manual or algorithmic Google penalties. It helps find spammy or bad backlinks and gives users the ability to disavow and hopefully recover from the penalty.

cognitiveSEO

  • Pricing: Pricing starts at $129.99/month. Call for enterprise pricing.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Backlink reporting, keyword checker, content and competitor analysis.

The cognitiveSEO tool takes a look at a website and provides users and agencies alike with a look at how well it’s optimized. This wealth of information can help users make more informed decisions that will increase their organic traffic.

In addition to backlink and competitor analysis, it will also analyze the content on a website and provide suggestions on how to improve and optimize.

By tackling both on- and off-site SEO issues, cognitiveSEO can help perform comprehensive site audits as well as recovery from Google penalties.

Call Tracking Tools

Inbound call tracking tools can help determine attribution so agencies can focus efforts and ad spend on marketing channels that drive the highest ROI. In addition to call tracking, some of these tools feature unique and useful features such as PBX integration, Google Adwords call tracking, and robust client reporting functionalities.

PhoneWagon

  • Pricing: Plans start at $45/month for 5 numbers. Agency level plans are $299/month for up to 50 numbers.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Call tracking.

PhoneWagon gives both users and agencies alike the power to track and optimize inbound phone calls.

Agencies will love the ability to manage multiple companies under one master account. Clients can log in to their portal and see only the data that is within their company.

Users will love the full range of features that PhoneWagon offers. Drag-and-drop custom call flows, Google Ads keyword tracking, and local numbers will help ensure correct attribution tracking and increased conversions.

Invoca

  • Pricing: Call for pricing.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Call tracking.

Invoca combines call tracking with a robust analytics platform that can help agencies and users alike optimize user interactions and campaigns.

It’s primarily designed for enterprise-level companies and features a powerful AI back end, which can help attribute conversions in real time.

Customers can choose from pre-trained AI or opt for the more bespoke custom-trained AI, which can increase analytics accuracy as well as conversion outcomes.

WhatConverts

  • Pricing: Plans start at $30/month for 10 numbers. Agency plan starts at $100/month for 33 numbers.
  • Rating: 5.0/5 on G2Crowd (based off of 3 reviews).
  • Capabilities: Call tracking for Google Adwords.

WhatConverts measures, well, what converts. Before the advent of phone tracking tools, conversions used to be a numbers game. The more calls you take, the more conversions you make.

But when you’re paying good money for phone calls coming through via Google Adwords, every call counts.

WhatConverts helps agencies track and report on leads, which can significantly increase conversion rates. Analytics integration helps ensure that clients will be able to see the KPIs and metrics that matter most.

ActiveDEMAND

  • Pricing: Plans start at $30/month for 10 numbers. Agency plan starts at $100/month for 33 numbers.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Call tracking and analytics.

While there are many Agency Analytics competitors that provide call tracking functionality, ActiveDEMAND is built for both agencies and individual users alike. Agencies will appreciate the robust, white-labeled portal that makes call tracking for multiple clients easy and effortless.

Users will enjoy the simple setup that will enable them to get up and running in a matter of a few minutes. The extensive reporting functionality will allow small..

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When Chase Chappell was still a high school student in Fort Worth, Texas, he founded a small digital marketing company. Chappell had created a business model that flew in the face of digital marketing convention, and which began producing huge returns for his clients almost immediately. Within a few months of hiring Chappell, his first customer, a luxury pool contractor, booked enough work to fill his calendar for the next two years.

The pool builder was thrilled—he’d never had so much business. But though he’d wanted to increase his revenue, he wasn’t interested in becoming a larger company—or in the headaches that would have come with it. Having no need, or even desire, for more customers, he ended his marketing contract. In effect, Chappell had been too successful for his own good.

Still, in the Dallas-Fort Worth community where he’d spent his whole life, Chappell had begun to make a name for himself. He took on four or five more local clients, achieving results similar to those he’d gotten for the pool contractor. But he kept running into the same problem. At a certain point, his clients couldn’t handle any additional business, and they had no further need for Chappell’s services. Meanwhile, as a teenage entrepreneur, Chappell was having trouble accessing the kinds of clients that were best suited to his business model—companies that operated at the national or international level, who could handle fast, substantial growth.

Chase Chappell, founder of Chappell Digital Marketing.

About a year ago, he found a next-step solution. Through a professor at TCU, Chappell got a meeting with a larger, well-established marketing agency in Dallas. After impressing its executives with his model, Chappell whitelisted his firm, Chappell Digital Marketing, with the agency. The move gave Chappell access to a roster of Fortune 100 clients, including the nation’s largest convenience store chain. He now projects revenues for 2019 of roughly $1.2 million.

We recently caught up with Chappell, who was kind enough to share a few key takeaways from his experience, including but not limited to:

  • The secret sauce that has made Chappell a fast-rising digital marketing star.
  • How whitelisting his company was vital to proving his model and vastly increasing his revenue.
  • How whitelisting helped him refine that model, as well as his business structure, to position Chappell Digital Marketing to eventually operate as an independent agency.

Bonus action list: Get our 2-page PDF summary of action items you can use to land bigger clients based on Chappell’s advice.

How Chappell Developed His Marketing Strategy

Chappell has long had an entrepreneurial bent; he even attended a high school that specialized in business training. But when he began experimenting with Instagram and Snapchat — a period of dabbling that would ultimately lead to Chappell Digital — he wasn’t thinking along commercial lines. At least not in the traditional sense.

A friend had started an Instagram account devoted to luxury watches, and Chappell became impressed by how quickly his friend began receiving free timepieces from the high-end brands he showcased on his page. Chappell decided to start a page of his own, featuring luxury cars and houses. Certainly, he didn’t expect those items to appear in the mail, gratis or otherwise. But he was curious to see what would come of it.

This was in the early days of Instagram influencing, and Chappell quickly found himself with thousands of followers. He was skilled at selecting, editing, and branding photos that were freely available online, often overlaying them with motivational text — e.g. “Rise and Grind” — and Chappell soon became a paid promoter for various rarefied lifestyle products. Before long, he sold his page for a tidy profit.

It was on the basis of this achievement that Chappell got his first marketing client. And as he worked with subsequent local customers, focusing increasingly on analytics to hone his own sensibility, he realized that there was an underlying system at work facilitating his successes. He could refine and operationalize it, he saw, to create a powerful business model.

The Marketing Strategy That Wins Chappell Fortune 100 Clients

Despite the knack for giving people what they want (demonstrated in his early Instagram forays), Chappell increasingly believed that when it came to effective marketing, creative sensibility — taste, or whatever you wanted to call it — had very little to do with success. Invariably, when he looked at the results for ads placed through Instagram, Facebook, Google, and the like, Chappell saw that the numbers told a story. And the more he took his own opinions out of the equation and simply adjusted his clients’ campaigns according to that story, the better the results.

In short order, Chappell arrived at a four-phase process, which he has continued to refine, but which he applies to each and every client.

  1. Data Intake: During the first phase of the process, Chappell Digital plugs into the client’s databases to collect every relevant scrap of data they can: past and existing ad and marketing strategies, data analytics, sales figures, customer contact information.
  2. Testing: Next, over the course of a week or so, the team performs a series of rapid tests, examining thousands of ad variables, media placements, and potential audiences in order to weigh all possible KPI outcomes.
  3. Optimization: Phase three is perhaps where Chappell Digital most starkly distinguish themselves from other digital marketing shops. Here, the team rapidly and ruthlessly identifies and cuts underperforming ads. What’s left is the cream of the crop: the most effective bits of all of the client’s previous and existing marketing strategies, e.g. tag lines, photos, and sales offers. Depending on the size of the client’s archive, these can be potentially mixed and matched in thousands of permutations.
  4. Scaling: Having arrived at a process for creating the best ads for the client’s most receptive audiences — a collection of proven copy and images that can be repeatedly combined and recombined — Chappell floods the digital channels with countless iterations, capturing those audiences to deliver big returns on ad spend.

In an era when many digital marketers are consumed by figuring out how to churn out the best new content, Chappell has focused instead on perfecting and doubling down on the content that clients’ already have.

“There’s zero times where we’re putting our own opinion into anything,” he says. “We’re not reinventing the wheel for creative. Through testing, we find out what resonates best for their audience. Once we’ve found a winner and it’s performing well, we can scale it up pretty easily.”

Chappell’s insight much resembles what Hollywood figured out long ago—that the best way to capture large audiences isn’t to come up with new ideas, but to recycle and recombine the most indisputably appealing, or at least profitable, elements of old ones. (Admittedly, for movie producers, the strategy worked better before streaming.) For Chappell’s clients, this often involves very quickly increasing ad budgets for the campaigns that he’s found to be most effective.

“We took an ad campaign from doing $2,000 a month to doing roughly $16,000 a month in 14 days,” he says. But the results speak for themselves. “We’re getting a cost-of-result for pennies, or a few dollars. The return is going to be 10x or higher.”

Why Chappell Whitelisted His Agency

Because Chappell’s model relies heavily on a client’s bank of past and present ad campaigns — and because his process tends to produce big, rapid returns — the clients best suited to his services are large ones, with long digital ad histories and the capacity to handle a surge in demand. But when he first whitelisted his company with a larger agency, the agency’s Fortune 100 clients were understandably cautious about turning loose Chappell Digital and its youthful CEO on their marketing apparatus. To provide a proving ground, the agency entered Chappell in a competition to win the business of an important client.

The agency gave Chappell $30,000 to fund the project; if Chappell won, the client would reimburse them. But the agency Chappell was competing against devoted dozens of people to the effort. In contrast, Chappell had a team of three, including himself. To the casual observer, it looked like a lost cause.

It became clear almost immediately, however, that Chappell Digital was the true force to be reckoned with. “Within the first week, we’d broken unbelievable records for the company,” Chappell recalls. His method had produced so many results that the client grew suspicious. “They were convinced that we had fooled them — that we’d set the numbers up falsely. They were like, ‘This isn’t right.’” Convinced that the data was too good to be true, the company spent 60 days painstakingly reviewing every detail of Chappell’s process, from ad creation to results tracking. At last, they had to admit that all was in order — and that Chappell had won their business.

With Chappell at the helm of their ad campaigns, that client went on to reduce their cost per result by roughly 85%, tripling their return and completing a record year in 2018. Word spread quickly among Dallas marketing agencies, and Chappell entertained overtures from competitors of his parent agency. But he decided to stay put. It was too early to jump ship, and within weeks of his whitelisting with them, the agency had given Chappell and his firm the opportunity of a lifetime. Having proven his model on a grand scale, Chappell was quickly given access to additional Fortune 100 clients. Chappell Digital is now servicing three of them, winning prestige for their home agency and being handsomely compensated for their contributions. Their remaining clients include mid-size businesses that have 50+ employees and are looking to grow.

The Pros and Cons of Whitelisting Your Agency

In addition to giving Chappell access to big-time clients, whitelisting with a larger agency has allowed him to refine his business model and sharpen his brand identity. In an earlier iteration of his firm, Chappell made a pair of typical, not-unrelated rookie mistakes: over-hiring and trying to do too much. As the company gained local recognition, he brought on staff to try to cope with a surge of new clients that felt overwhelming. At roughly the same time, he onboarded new hires to produce creative in-house.

Neither move worked out well. Chappell was left with a bloated, inefficient staff, plus a raft of complications stemming from the review and revision process that goes with most any creative commercial enterprise, but which was unfamiliar and disorienting for Chappell. (When a client’s existing store of effective images and copy cease to meet the firm’s high standard for results, Chappell tailors new content that closely mirrors the old, tweaking variables here and there to reproduce the desired effect.) Chappell subsequently decided to outsource all creative work, funnelling assignments to a preferred agency, and reduced other staff, too.

Working under the auspices of a larger agency relieves the company of any need for staff associated with administration or client management, allowing them to focus exclusively on providing and improving their service. The fruits of those improvements are plain to see for their home agency, whose association with Chappell Digital has helped them land additional premier clients, and to the clients themselves. Some have been able to cut their in-house marketing departments by as much as 75% as a result of applying Chappell’s model to their ad campaigns.

As Chappell readily admits, whitelisting does have the potential to pose obstacles of its own. For one, the same client-management buffer provided by Chappell Digital’s home agency that allows them to focus on their area of expertise can also create “a game of telephone,” wherein messages get garbled as they pass from client to agency, agency to Chappell, and back again.

But for Chappell, the biggest challenge of whitelisting is that when it comes to developing clients independent of his firm’s home agency, it prevents him from sharing case studies showing the phenomenal results he’s achieved for big clients under that agency’s auspices. “Everybody wants to see a case study and our best case studies come from those large brands,” he says. “And we can’t show that.” A born entrepreneur, Chappell is naturally frustrated by being unable to advertise his own work.

At present, though, the benefits greatly outweigh the costs. “Our strategy for now is to continue to leverage our agency’s clients,” Chappell says. “[The agency] handles the relationships, and we handle the work. It works out really well. Outside of the whitelist, we’re also bringing on our own clients regularly. We are starting to get known. Of course, the idea is eventually to leverage that. To stop being whitelisted, to be using our own brand.”

Bonus action list: Get our 2-page PDF summary of action items you can use to land bigger clients based on Chappell’s advice.

The post How Chase Chappell’s Fledgling Digital Marketing Agency Lands Coveted Fortune 100 Clients appeared first on Marketing Agency Software | Reportgarden.

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AdStage is an all-in-one reporting and automation tool designed for cross-channel paid advertising accounts. It allows users to manage ad campaigns from such networks as Facebook Ads, Google AdWords, LinkedIn Ads, Twitter Ads, Instagram Ads, and Yahoo Gemini.

Plenty of AdStage users are happy with the platform, but it isn’t for everyone. For starters, AdStage plans are based on total monthly ad spend. The cheapest one starts at $1,048/month for up to $50k in ad spend.

Many agencies could quickly find themselves pushed to the top-tier plan if they go over the monthly limit or if one of their existing clients decides to increase ad spend for that month.

AdStage is primarily intended for agencies who manage client PPC accounts at scale. It lacks certain features that many small- to medium-sized agencies will find useful, such as the ability to budget and invoice.

If you find it to be cost prohibitive, or are looking for a paid ad and reporting tool that offers more functionality, here are 19 alternatives to AdStage for your consideration.

ReportGarden

  • Pricing: Plans start at $149/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Ad intelligence, reporting, invoicing, budgeting, SEO tools.

ReportGarden is an all-in-one tool designed to help agencies manage and grow PPC accounts, clients, and reporting.

The robust and comprehensive list of features make it an ideal choice for agencies looking to decrease their marketing, client management, and reporting tool stack. ReportGarden works with many PPC channels such as Facebook Ads, Twitter Ads, and Google Ads, to name just a few.

In just 5 minutes time, an experienced user can pull together a white-labeled, professional looking client report that will clearly show their clients the value they bring to the table.

ReportGarden also includes a useful budgeting and invoicing feature that’s based upon client ad spend. It will also connect with your accounting software and eliminate an extra step when billing time comes around. Try it free.

TapClicks

  • Pricing: Call for pricing.
  • Rating: 4.1/5 on G2Crowd.
  • Capabilities: Paid ad analytics and reporting on an enterprise level.

TapClicks is primarily designed for enterprise sized agencies. It allows users to view marketing campaign and paid ad performance metrics from a single dashboard. TapClicks also integrates with over 1,400 different platforms, such as Twitter, Facebook Ads, and Google Adwords, to name just a few.

The reporting functionality is configurable for both client and internal use and provides a wealth of analytical information. The dashboard templates are designed to show relevant KPIs and other data that matters most to clients.

Pathmatics

  • Pricing: Contact for pricing.
  • Rating: 4.1/5 on G2Crowd.
  • Capabilities: Ad intelligence, competitor intelligence.

Pathmatics is a marketing platform that focuses on data warehouse intelligence. It helps facilitate both media buying and planning and is a great competitive intelligence tool.

Users can see where their brand stands in relation to the competition as well as monitor the landscape for upcoming threats.

Pathmatics also shows in-depth information about competitor ads including the landing pages they’re driving traffic to. This enables brands to develop new ads and strategically place them where there is no competition.

Revealbot

  • Pricing: 14-day free trial. Lowest plan starts at $49/month for up to $5,000/month in ad spend. Prices top out at $2,999/month for up to $3 million/month in ad spend.
  • Rating: 5/5 on G2Crowd (based on 1 review).
  • Capabilities: Facebook ads, ad performance automation, bulk creation, post ID exporting.

Revealbot is a SaaS product that focuses solely on Facebook Ads optimization and management. It seeks to boost ROAS by providing several tools to help agencies and users alike with day-to-day tasks such as ad performance, automation, and bulk ad creation.

The export post ID feature allows users to create new ads based upon existing Facebook posts. This allows your ads to start with the same number of likes, comments, and shares that the original post has. This helps increase conversions by showing social proof.

Adalyz

  • Pricing: 14-day free trial. Pricing starts at $25/month and goes up to $249/month.
  • Rating: 5/5 on G2Crowd (based on 1 review).
  • Capabilities: Dashboard that allows for the management, analyzation, and optimization of ad campaigns across multiple channels.

Adalyz is an all-in-one cross network dashboard that can help simplify the management of multiple paid ad campaigns. The dashboard is in real-time and allows for the tracking of both ad spend and ROI.

The cross-channel analytics feature enables users to compare metrics and locate hidden insights and trends. Adalyz also comes with a feature designed to help track affiliates, email campaigns, and marketing data. Those who manage affiliate marketing accounts will find this aspect very useful.

OWOX BI
  • Pricing: 14-day free trial. Plans start at $115/month. Enterprise plan is $10,000/month.
  • Rating: 4.9/5 on G2Crowd.
  • Capabilities: Paid ad analytics, general business intelligence, and reporting.

OWOX BI is a business intelligence tool that imports analytics from various paid ad campaigns into a comprehensive dashboard.

It helps businesses and agencies find the real value of their paid ad campaigns by breaking down each step of the buyer’s journey into individual channel contributions, including offline.

OWOX BI gives companies the ability to intelligently sort and parse their data so that they can derive actionable insights from it.

HubSpot

  • Pricing: Free with limited functionality. Plans start at $50/month and go up to $3,200/month (billed annually) for enterprise pricing.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Analytics, reporting, content strategy, general marketing.

HubSpot is an all-in-one marketing tool that also performs internal ad analysis and reporting. It features a robust page analytics platform from which to gain valuable insights into paid ad campaigns throughout multiple channels.

Users can effortlessly connect their Facebook, Google, and LinkedIn ads accounts and immediately start pulling and analyzing data. In addition to analytics and internal reporting, HubSpot also features A/B testing, content strategy, and the ability to create landing pages.

AgencyAnalytics

  • Pricing: 14-day free trial. Plans start at $49/month. Enterprise plan is $499/month.
  • Rating: 4.8/5 on G2Crowd.
  • Capabilities: Email marketing, social, PPC, SEO, and call tracking dashboards.

AgencyAnalytics is another all-in-one ad management and cross-platform reporting tool designed specifically for marketing agencies. It combines several search engine optimization, marketing automation, and PPC tools into one highly customizable dashboard. AgencyAnalytics integrates with over 30 platforms such as Facebook Ads, Google Adwords, and Bing Ads to name a few.

One of the more popular features is the ability to completely customize the white-labeled dashboard. In addition to adding a logo and custom color scheme, agencies can also create custom URLs for the hosted dashboard as well as give clients access to a standalone mobile app.

WhatRunsWhere

  • Pricing: Plans start at $299/month. Call for enterprise level pricing.
  • Rating: 5/5 on G2Crowd (based on 1 review).
  • Capabilities: Analytics, reporting, competitive intelligence, content strategy.

WhatRunsWhere is great advertising platform for competitor analysis and ad intelligence insights. It gives users the ability to see their competitors ads, and provides both current and historical views.

The best feature of WhatRunsWhere is the daily updated database that gives users a fresh look at the current landscape. This enables them to analyze image and text ads to grow and scale their campaigns.

Google Data Studio

  • Pricing: Free.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Analytics, reporting, content marketing strategy.

Google Data Studio collects and analyzes data from multiple sources from both inside and outside the Google suite of software services. Users can import data from AdWords, Facebook Ads, Twitter Ads, and many other PPC platforms.

The in-depth and robust dashboards allow users to find hidden insights that can help them grow and scale their ad campaigns. Reports are easily generated and help save time, money, and prevent the need for clunky and complicated Excel reports.

Looker

  • Pricing: Call for pricing.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities:  Web analytics, reporting, increasing ad performance.

Looker is a business intelligence platform designed primarily for businesses that need a high level of social ad analysis and intelligent data parsing. This marketing software tool shows the data in a highly customizable dashboard that allows users to monitor PPC campaigns in real time, make adjustments on the fly, and understand which content performs best.

Marin Software

  • Pricing: Call for pricing.
  • Rating: 3.9/5 on G2Crowd.
  • Capabilities:  Paid campaign insights, cross-account management, automated dashboards and reports.

Marin Software provides agile, optimized ad management functionality across multiple channels. It accomplishes this with deep analytics that provide cross-account insights and automation of many routine tasks such as reporting.

It also integrates with several properties in the ad technology ecosystem, such as Salesforce, Adobe, and LiveRamp, which allows for full management from one comprehensive dashboard.

Facebook Ads Manager

  • Pricing: Free.
  • Capabilities:  Managing and optimizing paid Facebook, Instagram, Messenger, or Audience Network campaigns.

Facebook Ads Manager is a free tool that gives users the ability to gain intelligent insights and laser-target audiences via paid ads throughout the Facebook family of services.

Users can drill very deep and take advantage of data—compiled from both on and off of Facebook—to segment and target a specific audience. It’s a great tool for small businesses and agencies alike as it provides powerful insights for free.

Facebook Ads Manager also comes with a robust analytics platform that will enable users to quickly see which ads are and aren’t working. Best of all, it’s a guided experience which means anyone can immediately get started without a long learning curve.

Qwaya

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What’s the best tool on the market to help manage, analyze, and grow client Facebook accounts?

There are a few things agencies should take into consideration when trying to make this determination:

  • Do you need invoicing, budgeting, and reporting functionality for the Facebook, Instagram, and Google Adwords accounts that you manage?
  • Are user sentiment, social listening, A.I., and machine learning necessary?
  • How in-depth do the analytics need to go?
  • Will post scheduling functionality help you save time?

Facebook tools have greatly varying features. Some only perform one task, such as reporting. Others provide all-in-one functionality that will enable you to get rid of a few tools in your marketing stack.

If you’re trying to decide which one will work best for both your agency and your clients, we’ve come up with a list of over 30 free and paid Facebook analysis tools for your consideration.

All-in-One Facebook Analysis Tools

The following tools offer all-in-one functionality, intended to help agencies increase productivity and decrease the number of marketing tools in their stack. Most offer a mix of analysis, management, content, influencer, and reporting features.

1. ReportGarden

  • Pricing: Free trial. Pricing starts at $65/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Reporting, invoicing, and ad spend budgeting on Facebook and other social media channels.

ReportGarden helps agencies save time and money by providing a wealth of page analytics, budgeting, invoicing, and reporting features that enable them to grow and manage their clients’ Facebook, social media, and PPC accounts.

One of the more popular and useful features is the side-by-side ad to metric comparison. You can pull all of your ads (not just Facebook ads) into a report side-by-side with metrics to show your clients which ones are performing best.

The Facebook analysis feature allows you to view granular Facebook data with layered targeting options. This helps uncover hidden insights that can lead to decreased ad spend and increased reach and engagement. You can see cost-per-action, clicks, and conversion data from an easy-to-use dashboard.

In addition to ad reporting, you can also put together comprehensive reports on post impressions and other common social media metrics. Reports are easily customizable, and you can communicate them to your clients through one of several different formats, including a stand-alone client portal which offers a seamless user experience. Try it free.

2. Qwaya

  • Pricing: Pricing starts at $149/month for 1 user and tops out at $349/month for 10 users.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Facebook/Instagram analytics, split testing, integration with Google Analytics.

Qwaya is a Facebook—and Instagram—specific management tool. It comes with a wealth of useful tools such as A/B ad testing, ad templates, and ad rotation functionality.

Users can schedule posts and track them via the URL building tool and Google Analytics integration. The reporting feature exports data in either .csv or .xlsx formats for further analysis.

3. Reporting Ninja

  • Pricing: $20/month for 10 reports. $120/month for up to 150 reports.
  • Capabilities: White label client portal/reporting, analytics, multiple templates and widget-rich library.

Reporting Ninja saves agencies time and money by giving them a white-labeled portal from which their clients can log in at any time to view reports. It connects with Facebook and a wide variety of PPC channels such as Instagram, Adwords, LinkedIn Ads, and Twitter Ads.

The dashboard is easily customizable via a drag-and-drop block system. Agencies can then send this info to their clients via custom reports, a pre-configured template, or a link to the client portal.

4. SocialPilot

  • Pricing: 14 day free trial. Prices start at $25/month if billed annually. Agency pricing is $83.33/month billed annually.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: Reporting, scheduling posts, marketing, analytics.

SocialPilot gives your agency the tools you need to manage multiple client social media accounts across many different channels. This robust all-in-one tool has a powerful analytics feature that will enable you to analyze and grow user engagement.

One of the more useful features of SocialPilot is the client portal. In addition to logging in to view a white-labeled report, your clients can also enter the usernames/passwords to their social media accounts in a secure HTTPS portal. This prevents passwords from being sent in plain text emails.

5. Sprout Social

  • Pricing: Free trial available. Standard plan starts at $99/month for five social profiles. The Advanced plan is $249/month and gives you 10 social profiles.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Analytics, engagement, publishing, social listening.

Sprout Social gives agencies the tools they need to manage multiple client social media accounts. This all-in-one platform comes with several Facebook management tools such as content publishing, social listening, and a powerful analytics feature that can help grow reach and engagement through the insights provided.

6. CoSchedule

  • Pricing: 14-day free trial. Entry level plan starts at $80/month. Enterprise plan tops out at $1,400/month.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Competitive analysis, social monitoring, content generation ideas, reporting. Twitter, Google Analytics, Instagram, YouTube.

CoSchedule allows agencies to perform daily social media performance management duties from one easy-to-use dashboard. Plan, schedule, monitor, and analyze performance in a fraction of the time it would take to do it all by hand.

The social media management aspect of CoSchedule is just a small part of the suite of marketing software products they offer. Their content marketing and marketing calendar software help tie everything together, thereby eliminating the need for multiple unrelated tools in your marketing stack.

7. Socialbakers

  • Pricing: Plans start at $200/month. Call for enterprise pricing.
  • Rating: 4.2/5 on G2Crowd
  • Capabilities: Content generation ideas, social listening, influencers & audiences, social media monitoring and management. Also tracks YouTube and Twitter.

Socialbakers helps make sense of all the data pulled from Facebook and other social media accounts. Machine learning and artificial intelligence provide insights on how to define marketing personas, discover top content, and sharpen targeting.

Agencies can also perform social listening to keep on top of brand mentions and hot topics to further increase reach and engagement.

Socialbakers also offers a suite of free useful tools such as Facebook quadrant reports, persona mapping, and influencer hashtag search tools.

8. Buffer 
  • Pricing: The free plan gives you three accounts and 10 scheduled posts in your queue. Prices top out at $199/month for 50 social accounts and 2,000 scheduled posts in your queue.
  • Rating: 4.4/5 on G2Crowd.
  • Capabilities: Posting, scheduling, analytics, audience engagement, and reporting.

Buffer is an all-in-one tool designed to manage Facebook, Instagram, Twitter, and many other social media accounts.

While it doesn’t have the same in-depth analytics and social listening features of more expensive tools, Buffer does a great all-around job nonetheless.

Particularly useful are the Chrome, Safari, and Firefox browser extensions which let you share videos, pictures, and links straight from the browser. This makes content curation for Facebook a breeze when managing multiple accounts.

9. AgoraPulse

  • Pricing: Plans start at $39/month for three social profiles and one user. Highest plan is $239/month and comes with 40 social profiles and up to 12 users. All plans billed annually.
  • Rating: 4.5/5 on G2Crowd.
  • Capabilities: Twitter, Instagram, LinkedIn, YouTube management.

AgoraPulse is another all-in-one social media management tool that helps agencies manage Facebook and other social media marketing accounts. Users can create detailed reports that provide insights into engagement, brand awareness, and audiences.

The suite of Facebook tools also allow users to benchmark pages and even run contests, sweepstakes, and quizzes on timelines. Response times are also measured so you can audit customer service levels.

10. quintly

  • Pricing: 14-day free trial that converts into a $300/month custom plan.
  • Rating: 4.6/5 on G2Crowd.
  • Capabilities: Analytics, reporting, Instagram, LinkedIn, YouTube, Pinterest, Twitter. Also provides engagement metrics and reporting functionality.

quintly is another all-in-one social media management tool designed to manage multiple accounts at once.

The analytics aspect allows agencies to dive deep into the Facebook pages of their clients to discover hidden insights that can lead to increased engagement and reach.

The reporting feature saves both time and money by allowing for the creation of custom reports in a matter of minutes. This data can be then be shared in a wide variety of formats such and even as a custom dynamic website.

11. Unmetric

  • Pricing: Free trial available for all plans. Pricing starts at $99/month for the basic plan. The in-depth analysis plan starts at $1,000/month.
  • Rating: 4.2/5 on G2Crowd.
  • Capabilities: Dashboard reporting, sentiment analysis, scoring influence, social media analytics, and reporting.

Unmetric provides in-depth analytics across multiple social media channels such as Instagram, YouTube, Twitter, and Facebook posts. You can track and compare any page, as Admin access is not required.

The deep insights and data points provided can help you intelligently grow your client’s social media accounts, and the reporting functionality will enable you to clearly show them the results of your efforts.

12. TrackMaven
  • Pricing: Call for pricing.
  • Rating: 3.8/5 on G2Crowd.
  • Capabilities: Competitive intelligence, ads, website analytics, social listening, influencer marketing, content.

TrackMaven gives agencies a suite of useful social media management, reporting, and optimization tools in one easy-to-use dashboard.

The data provided will help agencies grow their client’s accounts, track ad spend, and ultimately prove their value to clients via a white-labeled reporting system.

TrackMaven connects to multiple channels such as YouTube, Facebook, Twitter, and Linkedin.

13. Google Data Studio

  • Pricing: Free.
  • Rating: 4.3/5 on G2Crowd.
  • Capabilities: General BI reporting.

Google Data Studio is a powerful and free way to visualize and export data from many different channels. Non-Google properties can connect to Google Data Studio using “connectors,” which establish..

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When you’re managing and reporting on social media campaigns for several clients, you need:

  • Quick access to social media analytics across campaigns and platforms
  • Differing levels of visibility into, and updates on, client campaigns.

Pulling that data together manually takes hours. But a dashboard makes that information easily accessible — if you have the right reporting tool and template.

If you build our social media dashboard template for yourself (instructions and screenshots included below), you’ll have a professional, client-facing dashboard that updates daily. You can customize this social media dashboard with the metrics you and your clients care about, whether that’s reach, CTR, ROAS, or anything else. And you can gather data from every platform into one place for each client.

What follows are step-by-step instructions to build a social media dashboard template in ReportGarden. For the TL;DR version, skip to any of the sections you need:

Want to build the social media dashboard yourself? Start your 7-day ReportGarden free trial.

Adding Multiple Data Sources

In many cases, you may be running ad campaigns for the same client across multiple social media accounts and social networks (Facebook, LinkedIn, Instagram, etc.). If your dashboard only shows one data source at a time, clients aren’t getting the full picture.

With ReportGarden, you can add multiple accounts as data sources to the same dashboard and each individual widget. So all your important data lives in one dashboard.

To add multiple accounts, select the widget you want to add a data source to. At the top of the settings box, click to expand the “Select data source” menu — scroll all the way to the bottom and choose “Multiple Accounts”.

Under the initial account you added, click the plus sign button and add the second data source. Continue for as many ad accounts as you want to include.

Social Media Performance Overview

The first part of the template offers a broad overview of the client’s overall social media ad performance. You can choose to include any of the KPIs that matter for you or your clients, and they’ll see a summary of the numbers they really care about.

To build this section, open up a new dashboard by choosing Reporting > Dashboards in the left-hand menu. Then click the blue “New Dashboard” button in the top right.

In the right-hand toolbar, under “Widgets”, drag a new “Overview” widget to the top of the dashboard.

Settings for the widget will open in the right-hand side of the tool. Make the following selections:

To customize this section, add or remove any of the metrics (under Measure) that you or your client want to see summarized in the overview.

You can keep the default style or select a different look under the Style tab.

For our sample today, we used the style ‘Lite’.

For our sample today, we used the style Lite.

Click Performance

The next part of the template shows clicks and impressions over time. Here’s what the chart looks like:

To create this section, drag-and-drop a new line graph onto the dashboard and select the following settings:

Keep in mind: our template uses Facebook Ads data, but you can select any data source you need — including multiple sources to pull in data from more than one social media platform.

Social Media Reach Over Time

This next snapshot shows one particular metric — reach, in this case — over time. It looks like this:

To create this graph, drag a new bar graph into the dashboard and set the settings below:

Remember to toggle “Compare” to on in order to see the current period’s performance displayed against the previous period. This will automatically update each day, as well as if you change the date settings at the top of the dashboard (more on that below).

Ad Performance by ROAS

If there’s one metric clients care about most, it’s often return on ad spend (ROAS). It’s essentially their bottom line for social media advertising. In this section of the dashboard, they can see each individual ad — just as it looks on social media — along with clicks, impressions, and ROAS.

To add this table, drop a new table into the dashboard and use the following settings:

Note: You can alter the number of ads shown in the table by changing the number under “Top Ads” (in our template, it’s set to 3). You can also change the type of ad displayed to see mobile versions, desktop feed, thumbnail, and more.

Gender and Demographic Reach

This next section breaks down ad metrics by gender and demographic reach (in our example, we use age), so clients can better understand how different people react to their ad content. Here’s what that looks like:

To build charts around demographic performance, use the settings below. You can switch from age to gender breakdown by changing the “Dimension” field (highlighted in red).

Regional Performance

The next part of the dashboard shows how ads are performing across various regions of the world. If you’re only advertising in a few close-together regions, you can view this data on a map. For our sample, ads were shown across the globe, so a chart and table made more sense. Here’s what that looks like:

We used these settings to create the chart and table:

For the table, you can choose to sort by any of the included metrics. Just click over to the “Advanced” tab and change the “Sort” by value.

Device Performance

Next, our template breaks down ad performance across devices like iPhone, Android, desktop, and more. We used a chart to visualize the data, but you can also add a table like the one for regional performance — just change “Dimension” to “Placements”.

Use the settings below to get a chart like the one above. You can choose to sort by any of the metrics you use by changing the “Sort by” field in the “Advanced” tab.

Changing the Date Range for the Entire Dashboard

Your ReportGarden dashboard will automatically update data daily, and it will adjust all widgets whenever you change the set date range at the top of the dashboard. If you set the date range to, say, the last 30 days, the data will always be current for the previous 30 days, whenever a client decides to log in and check.

The secondary date range, to the right of the primary range, is what widgets will use if you toggle on “Compare” (like we did for reach over time). You can compare the current month to the prior month, last year to this year, or any two time periods you need. At the top of the dashboard, set both date ranges for “Last N Days”, and all the widgets with “Compare” enabled will update.

You can also use this feature to compare the ad performance you’ve secured for clients to their performance before they started working with you. Set the date to “Custom”, then choose the beginning date for when you began working with that client and any end date you choose.

To the right, select “Custom” for the comparison date range and manually set the previous period for before you began running the client’s social media ad campaigns.

Creating a Template for Other Clients

Now that you have a top-notch social media dashboard for one client, you can turn it into a template to use for all your other clients, too.

In the top right, click the gray “Export Template” button.

That opens the dialogue box below. Give the template a name (like “Client Social Media Dashboard Template”) and click Submit.

Now you have a ready-made social media dashboard.

To use it for other clients, just create a new dashboard and select the template you want to use. Choose the data source(s) for your other client’s accounts, then hit “Submit”.

The new data will automatically populate and continue updating daily.

Wrapping Up

From pulling together data across myriad social media ad accounts to packaging it up for client consumption on a regular basis, reporting on social media management and ad performance can eat up a lot more time than it needs to.

Having an all-in-one, customizable dashboard that either of you can reference any time is just a better way to do client reporting. You save valuable time, clients are happy, and they can easily see the results you’re driving. You can read more information on social media dashboards at ReportGarden here.

Want to build the social media dashboard yourself? Start your 7-day ReportGarden free trial.

The post Social Media Dashboard: Share Client Campaigns’ Performance in One Place appeared first on Marketing Agency Software | Reportgarden.

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