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Keyword research means everything in SEO. Those that fail to plan out their blogging strategy with keyword research are destined to fail!

A Guide to Doing Keyword Research

If you are a “Mommy Blogger” and want to learn how to do keyword research, this is a definitive guide to keyword research!

The post Definitive Guide to Keyword Research for the Mommy Blogger appeared first on Ratel SEO .

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What is White Hat SEO?

The term “White Hat SEO” refers to the usage of available optimization strategies, techniques and tactics to enhance the user or searcher experience that completely follow search engine rules, practices and policies. Some common White Hat SEO techniques include:

  • Creating Useful Content which is beneficial to the searcher or end user
  • Mobile friendly and responsive website design
  • Legitimate customer reviews
  • Links acquired through guest blogging
  • Social signals from legitimate organic sharing of content
  • Citation building
What is Black Hat SEO?

There’s always a Yin to the Yang. So of course, if you have White Hat SEO, there probably is such a thing as Black Hat SEO. Black Hat SEO uses techniques that are outside of general search engine rules and guidelines. Some common Black Hat SEO techniques include:

  • Comment spamning
  • Collecting fake reviews
  • Paying for backlinks
  • Using invisible text on web pages
  • Creating doorway Pages
  • Social network spamming

The real difference between Black and White Hat SEO has to do with what methods are used to execute and applied when trying to improve a website’s search engine position.

What is a White Hat SEO agency?

There are several different types of white hat search engine optimization techniques. In, your search to find the best SEO company for your small business there are a few questions that you need to ask the company before you hire them to run your marketing campaigns. Here are a number of potential White Hat SEO strategies that your SEO agency should employ.

They should speak about claiming your business listing.

In a previous post, we spoke about the importance of citations. Citations are citations are all of the mentions of your business name and address on other web pages, even if there is no link to your website. (We like to get the link back to your website.) However, if a link is not available, a citation is the next best thing. We cannot emphasize enough how crucial it is to have your business listings correctly, accurately and consistently on as many RELEVANT listings there are to your business. Your potential SEO agency should definitely stress the importance of proper citation listings for your business.

Source: StatCounter

They should speak about mobile usability of your website.

In a 2015 report, the U.N. gave a statistic that stated that in the estimated 7 billion people in the world, close to 6 billion have access to cell phones. That statistic tells us that quite possibly more people have cell phones than access to toilets. How does that pertain to you?

Source: Shutterstock

Data received from the company StatCounter, let us know that more than 51.3% of internet searches occur via a smartphone, with a trend to keep growing. Think about that time i out with friends and family, and the question pops up about the closest restaurant to you. There’s a good

They should speak about the importance of keyword research

Keyword research is everything in SEO. It’s actually the belief by most if not all SEO agencies that without keywords, there’s no such thing as SEO. It’s nearly impossible to determine what words need to be targeted to drive the most traffic to your business. Any white hat SEO agency should be able to talk about what strategy they use in determining what keywords would be the most profitable for your company’s search engine optimization campaign.

They should speak about the importance of link building.

Link building and internet marketing should ideally cater more to visitors rather search engines and is an effective yet highly efficient way to upgrade the popularity of the website. Though links are very useful for ranking. Link building is considered as a form of relevant and transparent communication between a website owner and their clients. The links should provide useful information regarding the products and services of clients. A good link is usually if not always created through original creativity coupled with hard work and labor. Today, proper link building is a vital aspect of the user experience on the web. And that brings us to the next area of importance.

Source: Medium.com

They should speak about the importance of user experience, also known as UX.

User experience (UX) refers to the quality of the user’s interaction with and perceptions of a system. When designing a website, put yourself in the user’s shoes. What doesn’t work well for you , or is something that you find ineffective the usage of your website is something users will likely find ineffective themselves. Search engines, most importantly, Google, uses the overall UX of your website as a ranking factor. Pages or sites with very little content that detract from user experience more often than not receive a lower search ranking.

Because User Experience is such an important search engine optimization ranking factor, the white hat SEO agency that you choose to hire should definitely discuss the UX of your website.

Ratel SEO is a White Hat SEO Agency

There are many different types search engine optimization techniques that are used by Indianapolis SEO companies. Even though it may appear at first glance that White Hat SEO techniques may be difficult, At Ratel SEO, our goal is to help you, the business owner, grow your online business presence using the safest, and ethical processes to help drive traffic to your site. Call us at 317-762-2659 today!

The post What is a White Hat SEO agency? appeared first on Ratel SEO .

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While many marketing agencies employ a wide array of methods as part of their overall process. Our digital marketing agency is different. At Ratel SEO, we focus our efforts around THREE very specific efforts and methodologies that we have found to consistently work  for our clients.

Search Engine Optimization

We provide high quality and ethical “white hat SEO” solutions that focus exactly around your business requirements and expectations. Our SEO strategy includes:

Though in some instances, search engine optimization may have immediate results, those are the outliers. A solid SEO strategy is a process, not a one time project. There is no way for us or any other SEO agency for that matter, to predict or guarantee any sort of placement on the ORGANIC search results of any search engine. We are the best at what we do, but as an ethical SEO company, it’s in our AND your best interest for us to set proper expectations up front.

Give Us A CALL AT 317-762-2659 TODAY!PPC Management

PPC Management or Pay-per-click, is also known as cost per click. PPC is an internet advertising model that is used to direct traffic to websites. With the PPC model, an advertiser pays a publisher when the ad is clicked. The primary goal of SEO is to bring in enough traffic that is just as valuable as any PPC campaign. At Ratel, even though some of our clients use the PPC or the Facebook Ads model, we are consistently able to bring in enough traffic to far outweigh any costs of any PPC campaign.

Content Marketing

A part of any SEO strategy that our digital marketing agency uses, content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience. We have content marketing and inbound marketing certifications from industry expert, Hubspot. We believe wholeheartedly in our ability to utilize content marketing to help you to increase your bottom line.

A Different Kind of Digital Marketing Agency

At Ratel SEO, we have a different way of doing things. In short, we are downright scientific in the way we perform our services. Give us a chance. You won’t be disappointed in how we show you that we can achieve results. Give us a call today at 317-762-2659 today!

The post What Our Digital Marketing Agency in Indianapolis Does Best appeared first on Ratel SEO .

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We’ve all made our decisions based on what we see there, and if you’re a small business owner, you know that in the top 3 no more than top 4 of that list. What is that list? It’s the Google map pack. Initially called the 7 then 5 and now 3 map listings are called the “map pack”.

What is the Google Map Listing?

For most search results there are two separate listings on the search engine results. One area is the maps and the other section is the listing of “organic” search results. The Google Map Listing, or the Google Map Pack as it is often called in the SEO industry as the Maps Pack, or the 3 Pack.

The Maps Pack is the group of 3 businesses that appear in a box at the top of the page just after the advertisements. In some instances the Maps pack will have less than 3 results, not often, but this is the case in some industries with limited results.

As part of good business SEO strategy, you, the business owner need to make it a point to get your business added to the Google Maps. It’s just good local Google SEO, there are a few steps that you need to take in order to get your business in the 3 Pack area.

How do I add my business to Google Maps?

No matter where you are located in the world, the same principles hold true when it comes to the Google Maps Pack listings. The very first action is to completely fill out your Google My Business profile completely. All of the parts that you need to pay very close attention to are in “info” section in the Google My Business listing for your business. Some of the items that you really need to pay attention to are the following:

Business Name

Make certain that your business name is filled out completely, AND accurately. If the name of your business is Acme Plumbing Company, Inc., as tempting as it may be to fill out the business name as Acme Plumbing Co., Inc., REFRAIN from doing so. Your business name is a brand, and remember being so, it’s IMPORTANT to treat your brand name with consistency. Your brand name is what your business name looks like online. That must be the same.

Category

This is a place to list what category(s) your business falls under. As an example, Ratel SEO is Digital Marketing Agency as well as an E-Commerce Service as well as an Internet Marketing Service. Those are for more than the one activity you’re your business covers. Because of that, you want to take the time and fill out the four category spaces that Google My Business allows you to list your business.

Business Address

Make certain that your business address is listed EXACTLY as it is. Does that make sense? Here’s an example, if your business is listed as being at: 123 North Main Street, Suite 300 Anytown, IN 12345, make certain that you list your business exactly in that manner.

Business Phone Number

This should be something intuitive, but just in case, I’m going to say it, make sure that your phone number is ONE consistent phone number across the board.

Hours

Make sure that you list all of your hours accordingly.

Website Address

Should go without saying, but just in case, list your entire website address.

Business Description

This is where you have 750 characters or less describe your business. Take care not to just describe your business, but most importantly, describe what you want your business to be known FOR. Do you want your business to be known for providing the “best sump pump repair in Indianapolis”, this is a great place to talk about what you want potential customers to KNOW about your business.

Opening Date

List the date you opened the doors of your business.

Photos

Believe it or not, photos help make a difference. In your maps listing, you need to list as many photos that you have of your business, your location, your staff, your staff at work and so forth. Here’s a super pro tip. Make sure to name the image file the same name as whatever the image happens to be. As an example, if you have a picture of a hot water heater. Name the image that you plan on uploading, “Hot Water Heater”. Make certain to fill out the caption as well.

Reviews

Reviews, good or bad show an active business, which gives a signal to the search engine that you are an active business, thus providing a searcher with a more relevant result. Google does not want to send a searcher to a closed business, one that was indicated as closed based on how recent and relevant reviews were, how they were addressed, and most importantly, the speed that the reviews received a response.

What’s the next step to get your company listed on the Google Maps?

Now by default, filling in accurately as much information as possible will begin to give signals to the search engine that your company is an open and functioning entity that could possibly help out a customer that is ready to pay, but that’s not the end of the day… How does this exercise help you get listed on Google Maps?

Well, this is just the beginning of getting listed on the Map Pack. The next step would be to begin to join as many local directories or citations as possible. Services like Moz Local give you a great start. You also want to get listed on other directories like Ezlocal, Express Update, Yellow Pages and more.

But how does this help you get your business listed on Google Maps?

Search Engine Optimization is all about giving the most complete and relevant which ultimately SHOULD result in the best or most optimal answer to the end user, the searcher. By providing as much relevant information as possible, with some additional search engine optimization activities, the search engine will quickly move your business to the local Map Pack listing, which ultimately will help your business dominate local search SEO.

If you think that you might need some help in getting your business listed at the top of the Google Map Pack, give Ratel SEO, the local SEO Company a call at 317-762-2659 today!

The post How to Get Your Business Listed on Google Maps appeared first on Ratel SEO .

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Figuring out what an anchor text actually is and how it works, can be a bit of a concept to grasp. I know it took me a while. (Don’t laugh.) But it actually did. There didn’t seem to be any real explanation or demonstration of what “anchor text” was and what did it mean to the uninitiated, a/k/a novice, a/k/a SEO noob.

Anchor Text Helps to Give a Signal to Search Engines

Have you ever been reading an article and you may see something like this: For more information about SEO in Indianapolis, go here. Well that hyperlink is called an anchor text. Anchor text can also be seen as a keyword that another site would be recognized for. Another example would be if we were discussing a product or a service that a plumber would be known for, like hot water heater repair Indianapolis. That link to the words “hot water heater repair Indianapolis” is now a long tail keyword that this plumbers web page would be known to represent. We’ve literally created a new keyword for this website owner by solely using anchor text. Make sense?

Anchor Text Can Be Done Within Your Own Website

Linking to an anchor text can and should be done within your own website. Completing that action, linking back or creating anchor text withing a site is part of creating what’s called a silo. A silo is another term used in SEO. An example of a link silos is in a Google Sheet we created that will help you to create your own link silo utilizing a great anchor text strategy for your website.

Below is a video of how to create an anchor text within a website. Hopefully, it is clear and explanatory enough to help you navigate the “complicated world of anchor texts”!  Just kidding. Enjoy.

What is an Anchor Text? | Indiana SEO | Ratel SEO - YouTube

The post What is an Anchor Text? | Indianapolis SEO appeared first on Ratel SEO .

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Blog – Ratel SEO by Darrin Marion - 10M ago

A link silo is a cornerstone part of any SEO website architecture. Silo’s help with overall user experience and aid with how well link authority, or “link juice” is passed around and throughout a website. This article from Search Engine Land titled, Everything Should Not Be A Blog Post: Start Using Silos, really covers website architecture and what and how link silo’s work for a website. Enjoy.

Most companies create a vague concept of a website structure which includes pages that cover products or services offered by a client, and these pages typically stay there until the website is redesigned. All the new content is then posted on a blog. But blogs really don’t make sense from a website structure standpoint.

Instead of doing keyword research early and planning topics/subtopics for a proper website structure, most companies end up with a few basic top-level service pages. All of the good content then gets lumped into blog posts.

I urge you to think about your website structure, how your users will navigate to any additional pages and how you will link to additional pages before building the website.

What Should Be A Blog?

News, employee profiles, company announcements, various media and entertainment are types of content that should be in your blog. Any informational resources (or resources that fit into any of the content groups on your website) should not be a blog.

If you’re worried about your readers and promotion, you can still post a blurb and link to your new pages from your blog.

What Does A Blog Look Like?

A blog generally looks disassociated from a website, to the point where you’re basically splitting your website into two sections.

From the standpoint of a crawler, a blog might as well be a separate entity. Blogs usually have a flat structure where every post is on the same level, occasionally grouped by categories (which is a little better) or sometimes by date (which is usually worse).

In general, linking from a blog to your website pages is like throwing a baseball from left field to right field before throwing it home — it doesn’t make sense. Ideally, you would go from left field to the shortstop and then to home plate, as that is the logical path.

Flat Versus Deep Site Structure

Flat architecture, or “horizontal architecture,” is what is typically used on blogs. Many SEOs recommend a flat structure for websites, too, but my preference is for a deep structure, also called a “vertical architecture.”

These deeper architectural structures allow for easier grouping of content and less navigational clutter. Deep structures also make it easier to understand metrics at each level.

Silo Structure

A silo structure is a type of deep site architecture that I find to be very logically organized. The hierarchical groupings are determined by topics and subtopics; topically relevant content should be structurally close to other topically relevant content. Silos are basically a way to separate your website content into categories.

The more topically relevant content you cover in a silo, the more topically relevant your website will be in the eyes of Google. If you cover all of the major search queries that people use when searching for a topic — and your site shows up and is clicked on for these queries — then you are the best result, period.

Take this further and cover every query in every topic in an entire niche, and you win the internet. This is how silos work — they let you grab your main ideas and break them down into smaller and smaller categories until you have pages that are answering all relevant user queries.

If you think about the term, “digital marketing,” as your main silo, you’d find lots of relevant subtopics that would be secondary silos such as SEO, PPC, content marketing, social media, conversion optimization, user experience and so on. You would find further silos under each of these topics based on the topic above.

As an example, under “content marketing” you might see additional silos such as “content strategy,” “content creation,” “inbound marketing” and “types of content.” Each of those could be broken up into further silos, but eventually, instead of new silos or topical ideas, you will find more content or page-level ideas that answer user queries.

“Content strategy,” for instance, might be broken down further and include “editorial calendar.” “Editorial calendar” would arguably be the last topic in this chain, and instead of more new subtopics, the keywords around this would be more page-level ideas, such as:

  • How To Create An Editorial Calendar
  • Editorial Calendar Examples
  • Editorial Calendar Ideas
  • Editorial Calendar Templates
  • Editorial Calendar For Social Media
  • Editorial Calendar Software
  • Editorial Calendar Plugin

These are not only searches people would use, they also provide valuable insights into the kind of information you might need to include in a page about editorial calendars in order for that page to rank.

Some of these ideas may also need to be included in other pages in order for those pages to be considered a relevant result. I would assume that someone looking for how to create an editorial calendar would also want examples or templates, or software and plugin recommendations, as well. This is the kind of related information that is too often overlooked.

Too Many Clicks From The Home Page

The most common argument I hear against a deep website structure is that each page should be X number of clicks from the home page. My fellow SEOs, if all of your traffic is coming to your home page, and you’re relying on those users to click through and read your blogs, you’re doing it wrong.

Don’t look at it like that; successful content’s biggest driver will not be from people navigating your website. “Too many clicks” is a poor argument. When creating your website, go with the number of topics/subtopics that makes sense, no more and no less.

This reasoning makes even less sense for a blog, since the user would have to click through to the blog, probably pick a category, and what then? Guess a page number before clicking on the article? Doesn’t make sense to me.

Internal Linking

Going back to the idea of the website being split, internal links are often not considered with a blog. Usually, blogs will link out to product/service pages, but those pages rarely link back to the blog. This one-way linking is not a good practice, but it’s all too common.

If you create a silo structure, the structure will make your internal linking a lot easier to follow. Basically, each silo will likely link to lower and same-level pages, as well as upper-level pages, as the topics are in similar groups.

Don’t forget to plan how relevant pages will link to each other, include links in your content, and go back to old content and add links to your newer content. You really need to think ahead with silos and allow for menu changes or internal navigation on pages to fully take advantage of a silo structure.

It’s strange to post content about a topic on one part of a website and link to it on a completely different part of the website, but that is typically what blogs do. Having your content in a logical silo structure allows for easier internal linking and more topically relevant groups of pages.

Next time you’re posting a blog, think about the content and whether it’s a better fit on another part of your website.

The post What is a Link Silo? appeared first on Ratel SEO .

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Social media is all the rage. With Facebook Messenger as the most downloaded app in history, we can say with some degree of certainty, social media is important, to say the least. When building your company’s social media presence, there are several items that you need to consider first, in order to be successful in your social media management process for your small business.

Map your brand’s Social Media Graph.

Before you head down the road of social media management for your business, you need to create a social media graph. But what and how is the best way to create one? Begin by identifying the stakeholders that influence the presence and perception of the brand in any way. Institutions like the media, customers, vendors and competitors, your tribe. It’s key to know who they are, how they are positioned, where they are active online, and how they are all connected.

Listen. Often social media conversations can speak volumes.

Find the conversations that are important, and then find the best way to listen. It’s important to target the messages that are most relevant and important for your brand. It’s also important to establish key phrases to monitor and establish some sort of monitoring system to help gather data. After you’ve gathered data about the needs, sentiment and intent most important and relevant to your brand and your competition, you must analyze the information.

Analyze the data gathered on the social media platforms.

Identify what strengths, trends, gaps opportunities or threats that your brand may face in the marketplace. After you’ve identified the gaps, calculate the share of voice that is most relevant to you and your competition. Once you’ve completed that analysis, its time to set goals.

Set goals. They mean everything in social media.

Taking the information obtained through your in depth analysis, it’s paramount to set goals for your social media program that tie into the overall goals of your brand. Establish tools to measure your goals accomplished on your website, blogs, and your news aggregator.

Who are the key influencers in your industry?

Identify who are the key influencers in your industry, and how they are driving the conversation. Find those people that are most likely to help you spread your message, or to make your message go viral. Key influencers can help to spread your message to acquire new members of your tribe. They can help you build a new customer base. Their message can help you to craft your content strategy for your social media goals.

Form a content strategy.

After you’ve listened, set your goals, analyzed your data, and found who are the key influencers, it’s time to create a content strategy for your small business. Using this knowledge will allow you create timely, interesting and influential content to the right audience, on the best platform. Yes. Your content strategy can include Facebook advertising for your small business.

What tools and social media management platforms should be used?

So you know your audience, and determine what they want, you can now determine what is the best way to allocate your finite resources in the most effective manner. You need to decide what platforms to use, then create an editorial calendar using your content, with a strategy laid out for a four to six month period. If that period is too long to start, try a two week period, then gradually build up from there.

Create content. It will convert.

Like Gary Vaynerchuck states, we live in a content rich economy, with a chance to create new content every moment. Write, make videos, create images with infographics. Make certain that all of social media branding has a consistent message so as to not lose your message. It’s best to establish a policy or to even hire a professional social media consultant to manage your social media program.

Use social media management to engage. And do so whenever possible.

Though it may be easy to broadcast your message, you need to remember that the number one rule of social media is to be social. Make sure to keep monitoring, respond to comments and mentions. Look out for buyer intent statements that are appropriate responses that facilitate conversations. Make the important conversations happen.

Measure your social media results.

The final and probably the most important aspect of social media management is that you measure results. You must absolutely be certain to keep track of all content and the types of responses. Once you know what’s working and what’s not, adjust and tweak your strategy according to your results.

Social media management mastery for your small business can occur with the right amount of effort. You’d be surprised with how many companies in your industry haven’t taken the time to really create a cohesive social media strategy that is effective for your business. Social media can be scary, at first, but as with anything, proper planning should help in overcoming trepidation, fears and hesitations that can exist.

The post The Social Media Management Process for Small Businesses appeared first on Ratel SEO .

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What is White Hat SEO?

The term “White Hat SEO” refers to the usage of available optimization strategies, techniques and tactics to enhance the user or searcher experience that completely follow search engine rules, practices and policies. Some common White Hat SEO techniques include:

  • Creating Useful Content which is beneficial to the searcher or end user
  • Mobile friendly and responsive website design
  • Legitimate customer reviews
  • Links acquired through guest blogging
  • Social signals from legitimate organic sharing of content
  • Citation building
What is Black Hat SEO?

There’s always a Yin to the Yang. So of course, if you have White Hat SEO, there probably is such a thing as Black Hat SEO. Black Hat SEO uses techniques that are outside of general search engine rules and guidelines. Some common Black Hat SEO techniques include:

  • Comment spamning
  • Collecting fake reviews
  • Paying for backlinks
  • Using invisible text on web pages
  • Creating doorway Pages
  • Social network spamming

The real difference between Black and White Hat SEO has to do with what methods are used to execute and applied when trying to improve a website’s search engine position.

What is a White Hat SEO agency?

There are several different types of white hat search engine optimization techniques. In, your search to find the best SEO company for your small business there are a few questions that you need to ask the company before you hire them to run your marketing campaigns. Here are a number of potential White Hat SEO strategies that your SEO agency should employ.

They should speak about claiming your business listing.

In a previous post, we spoke about the importance of citations. Citations are citations are all of the mentions of your business name and address on other web pages, even if there is no link to your website. (We like to get the link back to your website.) However, if a link is not available, a citation is the next best thing. We cannot emphasize enough how crucial it is to have your business listings correctly, accurately and consistently on as many RELEVANT listings there are to your business. Your potential SEO agency should definitely stress the importance of proper citation listings for your business.

Source: StatCounter

They should speak about mobile usability of your website.

In a 2015 report, the U.N. gave a statistic that stated that in the estimated 7 billion people in the world, close to 6 billion have access to cell phones. That statistic tells us that quite possibly more people have cell phones than access to toilets. How does that pertain to you?

Source: Shutterstock

Data received from the company StatCounter, let us know that more than 51.3% of internet searches occur via a smartphone, with a trend to keep growing. Think about that time i out with friends and family, and the question pops up about the closest restaurant to you. There’s a good

They should speak about the importance of keyword research

Keyword research is everything in SEO. It’s actually the belief by most if not all SEO agencies that without keywords, there’s no such thing as SEO. It’s nearly impossible to determine what words need to be targeted to drive the most traffic to your business. Any white hat SEO agency should be able to talk about what strategy they use in determining what keywords would be the most profitable for your company’s search engine optimization campaign.

They should speak about the importance of link building.

Link building and internet marketing should ideally cater more to visitors rather search engines and is an effective yet highly efficent way to upgrade the popularity of the website. Though links are very useful for ranking. Link building is considered as a form of relevant and transparent communication between a website owner and their clients. The links should provide useful information regarding the products and services of clients. A good link is usually if not always created through original creativity coupled with hard work and labor. Today, proper link building is a vital aspect of the user experience on the web. And that brings us to the next area of importance.

Source: Medium.com

They should speak about the importance of user experience, also known as UX.

User experience (UX) refers to the quality of the user’s interaction with and perceptions of a system. When designing a website, put yourself in the user’s shoes. What doesn’t work well for you , or is something that you find ineffective the usage of your website is something users will likely find ineffective themselves. Search engines, most importantly, Google, uses the overall UX of your website as a ranking factor. Pages or sites with very little content that detract from user experience more often than not receive a lower search ranking.

Because User Experience is such an important search engine optimization ranking factor, the white hat SEO agency that you choose to hire should definitely discuss the UX of your website.

Ratel SEO is a White Hat SEO Agency

There are many different types search engine optimization techniques that are used by Indianapolis SEO companies. Even though it may appear at first glance that White Hat SEO techniques may be difficult, At Ratel SEO, our goal is to help you, the business owner, grow your online business presence using the safest, and ethical processes to help drive traffic to your site. Call us at 317-762-2659 today!

The post What is a White Hat SEO agency? | Indianapolis SEO Firm appeared first on Ratel SEO .

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When is it time for a YouTube Branded Channel?

Unless you’ve been under a rock for the past 10 years or so, you’ve probably heard of the world’s second largest search engine out there, YouTube.

A part of any great social media marketing plan for small business definitely needs to include some bit of a YouTube strategy. If you’re interested in opening a YouTube Brand Account, but you aren’t quite sure how, this is a quick video that demonstrates how!

How to create a YouTube Brand Account | Ratel SEO - YouTube

The post How to Create a YouTube Brand Channel appeared first on Ratel SEO .

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Want to Learn How to Do Something? Search YouTube the Second Largest Search Engine.

Have you ever had a question about how to fix a doorknob, unclog a toilet, or fix something small with your car. Where do you SEARCH? Because most people want to be shown how to do something, outside of searching Google, the next best option is to “YouTube” it. With the platform making a foray into the cable television arena, YouTube has come a long way to becoming the powerhouse of a platform that it is today.

That very fact bumped YouTube to status as the WORLD’S SECOND LARGEST SEARCH ENGINE. You may not be aware of the fact that YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. We believe that part of a great small business social media marketing plan is to have a YouTube Branded presence.

YouTube. It’s bigger than Bing, Yahoo!, Ask and AOL combined. Thanks to our friends at Mushroom Networks, here is an infographic that goes over some well known and not so well known facts about YouTube. Enjoy.

Created by Mushroom Networks

The post YouTube. It’s The 2nd Largest Search Engine in the WORLD appeared first on Ratel SEO .

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