Loading...

Follow The Changemaker's Nonprofit Marketing Blog on Feedspot

Continue with Google
Continue with Facebook
or

Valid

“Content marketing” is a far-reaching term that encompasses all of the written information you put into the world in an effort to educate your stakeholders and activate them in service of your mission. This content includes social media, blogs, emails, videos, case studies, white papers, op-eds and so much more. These tactics are crucial to […]

The post The Components of a Successful Nonprofit Content Marketing Strategy appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

If you’ve been following along with our series on the anatomy of an effective nonprofit website, you’re well on your way to building a site that truly works. Here are the four essential elements we’re covering in this series: A Well-Structured Homepage With Clear Messaging An Easy Opt-In Illustration of Impact (read on) A Way […]

The post The Anatomy of an Effective Nonprofit Website: Part 3 – Illustrating Impact appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

I recently wrote a post about the ingredients of a successful nonprofit marketing initiative. In it, I discussed ways to ensure communications projects stay on track and achieve maximum impact, which included: Establishing a communications committee, made up of individuals who can champion the work and provide diverse perspectives; Considering the time you’ll need to […]

The post The Ingredients of a Successful Rebrand appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Nonprofits are constantly plagued with the question of how to evolve their marketing and development strategies during this time of changing giving patterns and donor preferences. In our increasingly digital world, is there still a place for more “traditional” fundraising tactics like direct mail? While some say no, the U.S. Postal Service has found that […]

The post Effective Direct Mail Strategies for Nonprofits appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

During our June webinar on advocating for a strong marketing budget, Alyssa Conrardy, President of Prosper Strategies, was joined by Kevin Radelet, Executive Director of the Leukemia Research Foundation and Tabitha Upshaw, Chief Marketing Officer of Global Wildlife Conservation. In this blog, we share a recap of what they discussed.   This webinar centered on […]

The post Webinar Recap: Make the Case for Marketing Investment at Your Nonprofit appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Building a nonprofit website that really works is not as complicated as it might seem. As we shared in our last post in this series, there are just four essential elements every nonprofit site needs to succeed (this post covers  #2 of 4). They are: A Well-Structured Homepage With Clear Messaging An Easy Opt-In (read on) […]

The post The Anatomy of An Effective Nonprofit Website: Part Two – An Easy Opt-In appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Why do some nonprofit websites succeed while others fail? It comes down to much more than beautiful imagery and clean, user-friendly design. In fact, there are four elements that every nonprofit website needs to have to achieve its full potential, and most organizations miss at least one of them. Over the course of four posts […]

The post The Anatomy of An Effective Nonprofit Website: Part One – A Well-Structured Homepage appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

You know how important it is to stay top of mind for your stakeholders and encourage them to take action, and email is just one of the many ways you can do that. But is your nonprofit using email to its full potential? There are some email strategies you’re probably already using, like sending regular […]

The post Four Ways to Level Up Your Nonprofit’s Email Marketing appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Even the smallest nonprofits can make a big impact in their own communities with some strategic social media practices.

The post The Role of Social Media for Nonprofits appeared first on Prosper Strategies.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

The for-profit world commonly uses the phrase “marketing and sales alignment” to refer to the relationship between the two departments, where marketing is responsible for lead generation and nurturing and sales is responsible for closing business. According to Salesforce: The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to […]

The post What is Marketing and Fundraising Alignment and Why is it Important? appeared first on Prosper Strategies.

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview