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The term “content marketing” has been around for years (really just a combination of inbound marketing and PR-related publication). ..read more
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Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals ..read more
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If you want to run a successful business blog, you’ll need to consistently create new content. But sometimes you just don’t have enough ..read more
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You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’ ..read more
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If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, ..read more
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We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to ..read more
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In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your ..read more
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Next week, we’ll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list ..read more
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Normally we focus on writing here. And recently I’ve shared a lot of information about writing press releases for your business. But what ..read more
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We’ve spent a lot of time here on the blog recently talking about what press releases are and how you can properly format press releases ..read more

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