It’s no secret that today we live and buy by online reviews. Online reviews have become incredibly important for consumers, allowing them to gain valuable insight into a product or service that they will ultimately use to make a purchasing decision. In fact, a local consumer review survey found that people read an average of 10 online reviews before they feel they can trust a local business. Also, 91% of consumers aged 18 to 34 say they trust online reviews as much as personal recommendations.
Understandably, opening up your practice to reviews can seem daunting. Negative reviews may be out there, and you don’t want reviews to hurt your firm’s reputation. However, the benefits of online reviews far outweigh the disadvantages. Online reviews are an effective form of marketing and businesses today have much more control over their reviews.
To show you what your firm can gain from client reviews, the New Jersey SEO specialists at Premier Legal Marketing offer this infographic that lists the top five benefits of online reviews.
New Jersey Legal Marketing Firm, Premier Legal Marketing, Can Help Boost Your Online Reputation
As a legal marketing firm, we understand the reputation of your law firm is essential to its survival. If you need help building your firm’s reputation online, the New Jersey SEO specialists at Premier Legal Marketing provide online review services to effectively market your law firm, establish credibility, and improve your online reputation. For more information about what our legal marketing specialists can do for you, call us at 856-320-2016 or contact us online today.
Voice search, the projected next big thing in technological advancement, is quickly rising in popularity. The power of our voices is not only a basic human quality but has become a powerful source of information and an influential tool for communication. Voice search can help us source information, buy and sell products, and make daily life easier. Voice search allows us to search the internet with just the sound of our voices and using everyday speech.
Studies suggest that by 2020, half of every search conducted will be voice-based. Soon enough, voice search will soon be the way we search for everything online. This statistic is not that shocking since one in five adults perform at least one voice search on a mobile device on any given day.
Voice Search as a Marketing Tool
The rise in voice search makes for growth in both the consumer division and within digital marketers. Anyone who considers themselves marketing experts should learn all they can about voice search and its ability to improve rankings on key search engines.
There are many reasons why voice search is so popular. Voice recognition products, such as Siri, Amazon Alexa and Google Assistant, make gathering information easier and more convenient. There is no work involved and all it takes is voice control. Local and “near me” searches have increased by 150 percent ever since the surge in voice search began. These searches have made ordinary tasks of life feel easier than ever before.
Also, voice search is a lot faster than typing something into a computer or phone. We speak faster than we type, making voice search a faster way of transmitting information. We are always looking for ways to make life easier and voice search does just that. It is simple, convenient and the newest wave of life enhancement.
Despite being an exciting development in technology, voice search does have its issues. Being such a new technology, it does have its problems and glitches just like every other new technology had when first put out into the market. When artificial intelligence (AI) was first introduced, it was a novelty function with overlooked capabilities. This is still an ongoing problem with voice search technology. Consumers use their voice-based technology for their basic purpose, whether that be listening to music, checking the weather or setting a kitchen timer. Voice search aims to show consumers that they do much more than basic tasks and manufacturers hope to increase user functionality and trust in consumers.
Despite its minor issues, voice search is helpful for marketers to reach a wider audience and learn how your audience communicates with one another. To use voice control effectively, web content should include words and phrases that reflect how the target audience speaks and should predict how people search for certain information. Simple and easy content is more likely to be searched and clicked on.
Philadelphia SEO Specialists at PLM Harness the Power of Voice Search
Premier Legal Marketing, your Philadelphia SEO company, is always ahead of the newest technologies. Content optimized for voice search is just one of the many methods being used to make your law firm stand out from the rest. As a boutique marketing company, we specialize in digital marketing, social media marketing, email marketing and other unique services to make your law firm as successful as possible. Call us today at 856-320-2016 or contact us online to learn what we can do for you.
This year is seeing big changes to the way MOZ calculates domain authority (DA). Domain authority is a predictor of the ranking ability of a website. It uses a numbers scale to determine the score of a website and how it will rank in search engine results. These scores are based on a domain’s inbound links. In March of 2019, MOZ released an improved algorithm that changes the way it calculates the accuracy of DA scores.
A New and Improved Domain Authority
The recent updates bring forth an exciting new way of using domain authority. MOZ will supply more link data with fresher results and interpretable data for its users. This new system makes it easier to compare the ranking of your site with your competitors. Google algorithm updates will coincide with the new update and will incorporate spam scores and link quality patterns to help you make the best search marketing choices.
Will This Update Affect My Data?
If you monitor the domain authority of your site, you will begin to see some changes in the layout and how data is displayed. The DA scores might increase for some sites and decrease for others due to the way the new update is calculating scores. This increase or decrease is not a direct relationship to your current link building strategy.
The new update to DA was applied to your site’s previous data to ensure your ability to compare your progress. Your website’s metrics will still include an accurate representation of your site’s improvement. If you have a current campaign with MOZ, your current score will be retained temporarily after the update launches.
How to Use Domain Authority to Your Advantage
Domain authority is useful in many ways and this new update will make it easier to view your sites search engine results and current ranking. DA is a great resource to view your competitors’ scores and how they change over time. You can compare your site to those of a similar caliber and see where you rank and how you can improve. This update may change your competitors’ score and reflect a lower rating compared to your site due to the improved accuracy of the new update. Your own site may fluctuate in scores as well.
Using DA to your advantage will improve your rankings online and help the success of your site. Despite being very helpful, your DA score is not the only measure of your website’s success. An SEO specialist can be an invaluable source for understanding the complexities of search engine management and SEO tools. Also, do not strive for a perfect DA score, but instead aim to be above competitor sites. A high score will come over time as a result of improved SEO techniques.
Philadelphia SEO Specialists at Premier Legal Marketing Understand How to Make Domain Authority Work for You
The experienced team at Premier Legal Marketing uses the newest digital marketing and SEO techniques to ensure that your website stands out against competitors. We provide digital marketing help to lawyers and law firms who want to stand out above the rest. To contact your New Jersey SEO company, call us at 856-320-2016 or contact us online. We offer a full range of marketing services for lawyers and law firms in New Jersey, Pennsylvania and across the U.S.
When you think of Google products, what comes to mind? You probably think of popular and well-known products like Chrome, Gmail, YouTube, and Google Search. But did you know that Google has over 200 products and services?
Since its launch in 1998, Google has expanded rapidly and is now one of the most influential brands in the world. It is the most widely used search engine, processing hundreds of millions of search queries every day around the world. What started as a search engine now offers a myriad of incredibly useful products and services that are designed to make our personal and professional lives easier. Today, companies rely heavily on many of Google’s products to advertise their business’s products and services, and reach customers.
The following are Google’s most popular products that businesses should embrace:
Google Search Engine
Google My Business
The New Jersey SEO specialists at Premier Legal Marketing offer this infographic that lists the 12 most popular Google products and how they can help you grow your business.
New Jersey Legal Marketing Firm, Premier Legal Marketing, Can Help Your Firm Succeed
As a legal marketing company, we know that Google’s products are incredibly useful in helping businesses and organizations grow their digital footprint and attract new clients. We’d love to discuss these products with you and how they can benefit your law firm. To arrange a free audit of your website and supporting marketing strategy, call the New Jersey SEO specialists at Premier Legal Marketing at 856-320-2016 or contact us online.
SEO can be complicated and that is why it is important to have an experienced SEO team managing your legal marketing efforts. SEO stands for Search Engine Optimization and it is used to increase the quality and amount of traffic that visit your website. Productive SEO helps your website appear in organic search engine results without having to pay for space on a results page.
There are five best practices of SEO that are all equally important when creating and assessing your website. These include content, user engagement, technical structure, interlinking, and mobile responsiveness. When creating a website, search engines are the most important factor to consider when developing the site. SEO is a complex system and each piece of code can affect the performance of your website. The content that is coded and shown on the website is one of the key elements to SEO success. The content you produce and keywords you use must be relevant to a search for it to rank high in the results. The keywords used in SEO need to focus on ranking, semantic similarities and user intent. Using keywords within your titles, headers and URLs will help users and search engines understand the services you offer.
User engagement, or user signals, is also important to search engines and the traffic that visits your website. Engaging and creative content is critical to making your website stand out. Google analytics can provide information on how long a user stays on your site before leaving and the current bounce rate of your landing page. This information can help determine how engaging and interactive your website is. The better the content, the more engaged the user.
Content is only successful if your technical SEO is structured correctly. For a website to be found and indexed on a search engine it needs to be crawled. This provides search engine access to the links in your website. Also, to rank your website as high as possible on a search engine, ensure that internal links are properly structured, it is HTTP secure and that you do not have any broken links. Interlinking will increase traffic to other pages on your website and entice users to read more based on their interest.
The last practice that will take your website to the next level of SEO is making sure that it has mobile compatibility. Being mobile friendly is a Google ranking qualification. In this modern society, everything is done on a mobile device and your website needs to be fast and properly designed for mobile users.
Premier Legal Marketing: Your Philadelphia SEO Marketing Specialists
SEO is the foundation to a successful website. Your Philadelphia SEM company has vast experience with SEO and can help your website stand out from competitors. We understand the importance of advanced marketing techniques and cater to lawyers and law offices throughout South Jersey, Philadelphia, and nationwide. Call us today at 856-320-2016 or contact us online for more information.
Internet technology has become an essential part of everyday life for those born between 1996-2000, otherwise known as Generation Z. This generation is highly dependent on the internet for social, economic and personal needs. Without the internet, Generation Z would struggle with basic day-to-day tasks considering the relationship they have with technology and the need to constantly be online.
The internet connects people in ways that go beyond face-to-face communications and has created a space for people to be active online, buy any product imaginable, and build an online presence. A survey taken by the Center for Generational Kinetics, commissioned by WP Engine, stated that Gen Z will be the primary online consumers by the year 2020. This survey also states that Gen Z would rather have unlimited access to the internet than receive a college degree. Being, buying and building were the three key aspects that came from the survey results of how Gen Z uses the online and technological world.
According to the above survey, more than half of those part of Gen X cannot go beyond four hours without the internet and being “online.” The “smart” capabilities on phones and various wearable technological devices have made this generation fully reliable on the internet and its functions. Generation Z has grown up with personalized advertisements and are willing to trade privacy for tailored experiences and custom internet results. Gen Z have also stated that the people who manage and build the internet are thought of as more important than political leaders. The infatuation and need for the online world takes priority in the lives of Gen Z and their successors.
Those in Generation Z buy a significant amount online, but according to the survey, they prefer to buy from businesses that have both an online and physical presence. This helps with the company’s credibility and trustworthiness with this generation. Also, Gen Z prefers for a company to be associated with a social cause and are more likely to buy from a company that supports a charity. When building online, Gen Z is focused on entrepreneurial advances and uses the internet to start new businesses and maintain a positive cyber reputation.
The need to be constantly entertained is also a common fascination with Generation Z. Whether this be through news sources or popular websites, Gen Z needs to be amused when consuming information and scrolling the internet. The attention span of this generation is low given the relationship they have made with never-ending sources of information. To grasp the attention of Gen Z’s, the rhetoric being produced needs to be entertaining.
The future, as stated by Gen Z, will contain a surge of augmented and virtual reality, face and fingerprint recognition, and artificial intelligence in all aspects of our lives. The merging of human and digital experiences will be the next step in expanding the internet revolution.
Cherry Hill Online Marketing Company, Premier Legal Marketing, Can Help Your Firm Stay Ahead of Marketing Trends
The New Jersey legal marketing professionals at PLM use updated and advanced digital marketing techniques to enhance attorneys’ online presence. To contact your Cherry Hill online marketing company, call us at 856-320-2016 or contact us online. We offer a full range of marketingservices and serve clients in New Jersey, Pennsylvania and across the U.S.
Technology and the entire world of digital marketing changes quickly. But staying on top of the trends – or even ahead of the trends – is essential to your law firm’s success. As a boutique digital marketing firm that caters exclusively to lawyers and law firms, we understand what you need to stay at the forefront of your industry, and to attract and develop relationships with the clients you seek. We have identified several trends we are predicting will be important to you in the year ahead.
The Personal Approach
It may seem counter-intuitive in a time when we all spend so much time in virtual worlds, but the personal touch is exactly what people are craving right now. The virtual world is enormous and scaling it down can help you make your clients feel more like individuals. Let them get to know you in a more personal way that will lead to greater trust. There are many ways you can do this. Since you are your “brand,” becoming more approachable and offering more insight into who you are will help you to develop your identity in a way that enhances trust. That can mean anything from sharing your background and story, to sharing anecdotes about your related interests, and much more. There are many ways to make you stand out as reliable, compassionate, knowledgeable, insightful, and authoritative.
Google My Business
This may seem like a pretty safe bet since Google My Business is already enormously popular. The trend will continue in 2019. With this tool, which is, essentially, an optimized business listing, you can provide a clear snapshot of our business in search results. This allows potential clients to learn about you before they have even visited your website. There are many things you can do with a Google My Business listing. You can provide a brief description of your firm and your practice areas. You can post testimonials from satisfied clients. You can discuss successes. You can offer Q&As, share industry news, and so much more! This tool gives you a powerful, immediate online presence.
This new and exciting trend may seem intimidating at first, but once you get into the groove you will see how engaging and attention-getting it can be. Your video marketing can run the gamut to an ongoing series that educates potential clients, to broadcasting lawyer bios so that your viewers can feel like they know you and your firm before you even speak with them. This is a fantastic way to create a visual presence and a reassuring source of credibility for the clients you want to attract. And you can tailor your video marketing too just the right audience – those folks who specifically need what you do best.
Premier Legal Marketing: Your Philadelphia SEM Company Stays Ahead of the Trends
The above represent just a few of the hottest trends for 2019, and we have several others we would love to share with you to help you draw in the best clients and to make your law firm as successful as possible. We can help you to stay abreast of and ahead of the trends in the year ahead. To learn more about how we can help your unique firm, please call the Philadelphia legal marketing specialists at Premier Legal Marketing at 856-320-2016 or contact us online. We provide a full range of digital marketing services, including branding, website design and maintenance, social media marketing, pay-per-click campaigns, reputation management, blogs, press releases, email marketing, and more.
Call Your Philadelphia SEM Company Today to Get Started!
Website accessibility for someone who suffers from an impairment or a disability has recently been in the news. A class action lawsuit was filed against entertainment icon Beyonce Knowles’ Parkwood Entertainment company, stating that her website, Beyonce.com, violates the Americans with Disabilities Act (ADA) because it is not accessible to those who are visually impaired. Digital marketing is constantly changing, and we pride ourselves on keeping ahead of the game and on top of the changing landscape of legal marketing. If you are interested in learning more about your website’s compliance, contact us today for more information.
Our newest venture takes your marketing campaign to the next level. We facilitate press conferences for our clients featuring their latest filings for groundbreaking cases. Our press conferences have been picked up by local and national media outlets including ABC, CBS, Fox, and NBC. These events allow our clients to discuss their cases in detail and promote not only their services, but their expansive knowledge on the subjects at hand. Our goal is to give your firm significant facetime with the media that translates into future business for your firm.
It’s So Much Warmer in Miami!
We are thrilled to have been able to exhibit at the National Trial Lawyers Association (NTLA) Summit in Miami that was held January 20 – 23. Our team also attended the American Association of Justice (AAJ) Winter Convention as an exhibitor in Miami from February 2 – 5. We thoroughly enjoyed networking with legal professionals at both conferences and engaging in rousing discussions about hot topics in legal marketing today.
Call the Philadelphia Legal Marketing Specialists at PLM Today
Website accessibility for someone who suffers from an impairment or a disability has recently been in the news.
A visually impaired woman is suing entertainer Beyonce’s entertainment company for discrimination. According to the lawsuit, the website discriminates against those who are visually impaired because it does not allow them to buy tickets or merchandise via the e-commerce portion of the site, get tour dates, or learn more about the star.
The above civil rights action may be among the first of more to come. In this instance, it is claimed that the entertainment company failed to design, construct, maintain, and operate the site to be fully accessible and independently usable by those who are blind or visually impaired. Therefore, these users do not have equal access to the goods and services that nondisabled customers can easily access.
Website Accessibility and the ADA
In 1990, George H.W. bush signed into law the Americans with Disabilities Act (ADA), which “requires places of public accommodation to ensure access to goods, services, and facilities by making reasonable accommodations for persons with disabilities.” Legal claims regarding website accessibility may fall under this law.
One example of website accessibility for users with vision limitations is that alt-text must be coded with each image so that a screen reader can speak the alternative text while sighted users can see the image.
Premier Legal Marketing: Your New Jersey Internet Marketing Company
Digital marketing is constantly changing, and we pride ourselves on keeping ahead of the game and on top of the changing landscape of legal marketing. If you are interested in learning more about your website’s compliance, please call the New Jersey SEO specialists at Premier Legal Marketing at 856-320-2016 or submit an online inquiry. We offer a full range of marketing services, including branding, website design and maintenance, social media marketing, pay-per-click campaigns, reputation management, blogs, press releases, email marketing, and more.
Call your Cherry Hill Legal Marketing Specialists Today!
In the world of digital marketing, a year might as well be a century. So many changes and improvements take place that it can be hard to keep up. But if you want to stay ahead of your competition, you must keep up with new search engine optimization (SEO) trends. It is also important to review what transpired in the past to have a complete, big-picture understanding of the best way to more forward.
Along with a range of SEO changes, there have been a variety of other changes and evolutions over the last year. These changes occurred with Google, Bing, Mobile-first Indexing, and more. The following is an overview of just a few of the changes and improvements that occurred in 2018.
Google started to roll out changes to mobile-first indexing to many sites in 2018. They wanted to start crawling and indexing the web from the view of a smartphone, rather than a desktop computer. Google also started sending out notifications through the Google Search Console whenever a site was changed to mobile-first indexing. Today, more than 50 percent of search results are indexed through mobile-first indexing.
Google Algorithm and Search Ranking Updates
The Medic Update was probably the most substantial search ranking algorithm change, which was classified as a “broad core algorithm update.” This is something they do several times a year. The Speed Update only affected the slowest sites where their ranking position in search was concerned. There was also a March Core Update and the April Core Update.
Google Posts were highly fine-tuned this year. Many user interfaces around Google Posts were tested in desktop and mobile search. The Google My Business console was updated to enable Google Posts on the web or through the mobile app. However, toward the end of the year Google Posts traffic and engagement levels have declined. The apps for Google My Business, the control panel for local SEOs and business owners to manage local listings in Google Maps and Google Search, were vastly updated. Business owners can now update and manage their listings on the go.
Google Search Console
Everyone now has access to the Google Search Console. Google also removed the beta label from the new version and redirected some of the old Search Console reports to the new version at the end of the year. Google also began showing Search Console snapshots in the search results for site owners and removed the ability to use the public URL submission tool. Additionally, they changed the limits and the quotas on crawling and indexing within the Search Console. These are just a few of the highlights.
Cherry Hill SEO Specialists at Premier Legal Marketing Stay Ahead of the Trends
We know how fast things move and change in the world of digital marketing, but we can help to keep your law firm ahead of the competition. We can build a marketing campaign that perfectly expresses who you are – your “brand” – to the audience you want to reach. We serve the internet marketing needs of lawyers and law firms exclusively, so we know exactly how to draw on your many facets to help you stand out. To learn more about how we can help you use SEO for your greatest success, please call the Cherry Hill SEO specialists at Premier Legal Marketing at 856-320-2016 or contact us online.
We offer a full range of marketing services, including branding, website design and maintenance, social media marketing, pay-per-click campaigns, reputation management, blogs, press releases, email marketing, and more.
Call Premier Legal Marketing Today to Get Started!