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PPC Land by Daniel Rijo - 1d ago

AdStage yesterday integrated Quora Ads in their platform. AdStage now offers integrations with Facebook, Google, LinkedIn, Instagram, Bing, Twitter, Yahoo Gemini, Quora, and YouTube. AdStage, the paid media analytics software, collects data from different channels, store it, normalize it, and connect it automatically. In addition to ad networks, AdStage says that is also able to […]
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Outbrain yesterday announced it did a partnership with Evolve Media. The publisher will use Outbrain’s Smartfeed and Outbrain’s native advertising. “We’re excited to enter into a partnership with Evolve Media, whose goal is to streamline the advertising process and create stronger engagement amongst consumers,” said Josh Feller, Senior Vice President, Global Business Development at Outbrain. […]
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Latest Bellwether data, released yesterday by IPA, show that there is a stalling of growth of the available marketing budgets. IPA says that prior hopes of a sustained revival were extinguished in the second quarter of 2019 as firms reported no change to available marketing budget expenditure amid growing political and economic uncertainty. IPA, the […]
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Google is changing the Authorized Seller State dimension values on DV360. The change will happen in August and September. Old values are Authorized, Ineligible, and Non-Participating Publishers. New values are Authorized Direct Seller, Authorized Reseller, Ineligible, and Non-Participating Publishers. The change on the Authorized Seller State dimensions will allow advertisers to know if they are […]
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Google this week announced that is introducing changes in Campaign Manager – Google Marketing Platform. Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September. User List, User List ID, User List Description, User List Current Size, and User List Membership Life Span will disappear from CM audience reports. […]
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Bundeskartellamt, the competition regulator from Germany, yesterday announced conclusions of the abuse of dominance proceedings against Amazon, initiated in November 2018. Andreas Mundt, President of the Bundeskartellamt, said the proceedings are now terminated and Amazon is amending its terms of business for sellers on Amazon’s online marketplaces. “In conclusion of our proceedings, Amazon will adjust […]
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Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions Acxiom last week announced a new multi-year partnership with Kasasa, where Kasasa will use Acxiom’s Unified Data Layer analytics solution, a service that integrates data from offline […]
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The European Commission yesterday opened an antitrust investigation to assess whether Amazon’s use of sensitive data from independent retailers who sell on its marketplace is in breach of EU competition rules. This is one of the last announcements from Margrethe Vestager, before she leaves the office. Amazon yesterday said that third-party sellers “far exceeded $2 […]
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Amazon yesterday revealed that it has sold more than 175 million items throughout the 2 days of Prime Day. According to Amazon, on July 15 and 16, sales surpassed the previous Black Friday and Cyber Monday combined. Amazon says Prime Day 2019 was another record-breaking for independent third-party sellers. Globally, the third-party sellers “far exceeded […]
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Vendasta yesterday announced it has raised $40 million in growth funding, $25M of which was led by the Canadian Business Growth Fund (CBGF) in addition to an earlier round in May of $15M led by Comporium, Inc and Saskworks Venture Fund Inc. with participation from existing investors Vanedge Capital LP and BDC Capital IT Venture […]

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