Postcron Blogs | Social Media and Digital Marketing
In the Postcron blog you'll find the best tips, tool, guides, info and much more on Social Media and Digital Marketing. Postcron lets you schedule your posts on Twitter, Facebook fan pages, groups, and profiles, Instagram, LinkedIn, Google , and Pinterest
Whether you’re looking to nurture your relationship with the “unreachable” gatekeeper at a top organization or turn your current customers into long term loyal customers, your target audience is made up of individuals with their own agenda online. Your goal is to capture their attention and engage your audience.
They are not waiting around for your brand to tap them on the shoulder so they can ask where to sign up, what’s the next step, or find the next product they love themselves.
They are moving about on their own path online, looking for the next best solution to their problem or answer their question.
It’s your job to be there with the answer and solution when and where they are and to be consistent in engaging them. Knowing how, where, what time, and in what way to engage with your audience is the key to building relationships and awareness that pay off for your brand.
Here are the top five best ways to engage your audience in 2019:
Answer their top questions with interesting content:
Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Your goal in engaging your audience should be to position your brand to answer their question or provide a solution to a problem. It takes 6-8 touches with your brand to create a viable sales lead. Engaging your audience is key to keeping them on board your sales process and speeding up their actions. For example, if your target audience is marketing agencies, you want to be creating content that answers their top questions.
Hubspot, Coschedule, and Mailchimp have done a fantastic job of creating content that targets, engages, and supports marketing agencies in order to build brand authority and a relationship with these (potential) customers. They focus on creating and distributing content that is written specifically to help their target customers. Their topics are niche, focused, and highly searched by their target audiences. They write from a purely helpful and valuable perfective, truly engaging their audiences and making subscribing to their brand truly worth it.
Use tools like SpyFu, SEMrush, and Google Trends to do research on the topics and keywords your target audience are looking up and what your competitors are doing. Use this data to organize a consistent content calendar to build up engaging content.
A trick to try out: Literally answer your target audience’s top questions on Quora. Quora is a great place to source topics to write about in various industries and see exactly what people are most curious about in terms of your area of expertise. You can use Quora answers and questions to discover hot topic your audience is interested in and create content around those insights. Quora answers also rank high on Google and get high amounts of organic engagement.
Host webinars for your leads and potential clients:
Position your brand as the experts in your niche and provide an even higher level of value for your leads, potential customers, and current customers. Webinars have become extremely popular as more people are online to learn and educate themselves through video-based courses. Webinars are a great way to engage your audience, gain their trust, and build your brand’s authority in your space. The best webinar topics are topics generally related with your product but not entirely based in your product so you are providing value to leads and customers without it feeling too forced. A good practice is to provide a short product demo at the end to familiarize them with your product and demonstrate clearly how your product can help solve their problem.
A great tool for hosting webinars that is quite popular and many people are familiar with is Zoom. Zoom is not incredibly expensive and is super easy to get set up with all the functionality you want like screen sharing and chat during your webinar. Another option growing in popularity is Livestorm which provides great analytics and email coordination.
The biggest hurdle is getting people actually signed up for your webinars. You want them to be branded but not obnoxiously “sales-y”. You want to reach them with an offer to learn something really valuable to them where they are searching online. Use Facebook and LinkedIn ads with targeting to reach your target. Use an email signup with an automated sequence of emails leading up to keep those interested engaged.
Continue offering value via email:
Once someone is on your site, the chance of them coming back in the future is very slim. You want to make it a priority to get their email so you can continue to engage them in the future. Email is still the number one way to re-engage your target audience. 77% of people prefer to get promotional messages via email. Email is still where you want to consistently provide valuable content and offers to keep your audience engaged. Email automations and segmentation is a huge development in this. Instead of sending mass emails to everyone once every so often, you can be targeted, automated, and personalized to better engage your audience. You can send specific offers and content to different segments based on demographics, interests, and previous engagement. Mailchimp can help you set up lists, segmenting, and beautiful campaigns to target and engage your audience. Other email management options include
ActiveCampaign which is really big on segmenting and automation. There are plenty of triggers and segmentation options you can use to really nurture those interested. Another option even more focused is Hubspot which is more CRM-based where you can manage email flows and track your leads’ sign ups and actions with even more detail.
Keep them in the loop with your updates and push notifications:
When your target audience lands on your site, they should be engaged right away with updates and interesting content. On average, you have about seven seconds to engage them or miss out on an opportunity to every again. You want to make sure that your most interesting content, offers, news, etc. is visible for both new and returning users. Using a notification center like Beamer that blends in with your site interface is the best way to share updates and engage your current customers. Beamer is a notification center and changelog that lets you send announcements to users and site visitors for important updates, new features, latest products, special offers and more. You can share updates directly on your site so announcements are received in context and users can immediately interact with your site or app. You can also add photos, videos, and GIFs to your updates to make them more engaging.
To reach your audience off your site and off your app, you can use push notifications to bring your audience back when you share an interesting update. Just show users a simple opt-in the first time they login or visit your site. Once users opt-in they will be sent a web push notification any time you publish an update even if they aren’t currently on your site. This is a great way to bring your users back and reduce churn.
Ask for your audience’s feedback and start a conversation:
If you want to know more about your audience and what they want, ask them! People are much more comfortable sharing their opinions and thoughts online thanks to social media. It’s a great way to engage your audience. Ask them what they would like to know about, their biggest challenges, what they wish they had. It’s the best way to determine what you should create, what kind of questions and concerns you should be addressing, and what kind of content you should put out to better engage your audience. A few effective ways you can do this is via social media (many people provide feedback via Twitter with brands), through your email (send surveys), and on your site. You can embed tools like Typeform to create engaging quizzes and surveys via email and on your site.
Have a presence on social media:
As a result of social media, people online now are used to engaging in a social and communal way. Communication and general activity online is now much less secular. We are online to connect with the world and share knowledge. Engage with them literally where they are already constantly engaging: social media. Make sure your brand is active and sharing engaging content where your target audience is on social media. Use your content schedule to regularly create super visual, useful, and engaging content for your social media platforms. If you don’t have a designer on hand, ArtStudio can help you put together nice graphics in no time. Post consistently and efficiently with Postcron across all your social media platforms. Scheduling posts ahead of time helps you and your team save time, be consistent, and have a more professional, polished presence on social media. Postcron posts automatically across your social platforms, allowing you to plan far in advance by uploading up to 1000 posts, pins, and tweets from Excel or Google Docs files. In Postcron, you can also brand your content with your logo, saving you editing time and adding a layer of professionalism. It makes managing social media incredibly easy and organized.
To get in front of your target audience and expand your influence, work with social media influencers in your niche. Influencers have organic followings that are normally highly engaged. You can engage, increase brand awareness, and gain credibility with your target audience with support from influencers. Some examples of working with influencers are guest posting, interviews and podcasts, and sponsored content.
Catching and keeping your audience’s attention on your site and then finding a way to engage them off your site is key to growing your brand’s influence, converting, and creating a loyal customer base.
We are very happy to announce the launching of the feature our users have been requesting the most for the last couple of months!
Yes, that’s right! From now on, you can schedule a photo (or hundreds of photos at a time) to be automatically published to your Instagram account and the best part is that you won’t need any notifications or reminders!
Scheduling your post is quite simple! You just need to add your Instagram account, schedule your photos… and that’s it! Postcron will do the hard work for you!
Schedule your Instagram posts with Postcron! - YouTube
Why is Instagram such a big deal?
First of all, for its growth. It’s amazing how much Instagram has grown since it was founded back in 2010 and specially in the last couple of years. Only in the last 2 years, the number of active users has doubled, and in just 4 months it has reached a total of 100 million new users around the world. Currently, the platform has more than 700 million active users overall. According to Latamclick:
In Latin America, there are already 60 million registered users.
Which 28 million are men and 32 million are women. These numbers allow us to infer that it is a network preferred by women.
Mexico is the country with the most registered users in the entire region: It has 16 million registered users, followed by Argentina with 11 million.
How to schedule hundreds of Instagram posts?
One of Postcron’s most used features is the Bulk Uploader, which also works perfectly for Instagram! With this tool you can schedule hundreds of images and organize them with their captions and publishing times, by using an Excel or Google Drive spreadsheet. Simple and easy!
Why using Hashtags is so crucial?
When you plan the content you will be sharing to your social networks, especially on Instagram, keep in mind that a post with at least one Hashtag reaches 12.6% more people than posts without Hashtags. This is very important if you want to have more followers, and is one of the reasons why you should use tools that allow you to find hashtags for your posts.
How to create the best images to share on Instagram?
When you create images to share on Instagram, as well as other social networks, there are two major difficulties:
Knowing the ideal sizes for each social network.
Designing attractive images that make a good impression and have an impact on your audience.
Both of them are very important and will make your new posts have more impact! Now, using tools such as Arstudio can be a lifesaver, since it allows you to make interesting and attractive designs in a matter of minutes! And the best thing? It’s completely free!
You can start using our new feature today! Maximize your income on social media, with a minimum effort! Get started with Postcron today, and schedule all of your Instagram posts and let us post them for you!
Schedule Posts on Instagram with Postcron - YouTube
Do you use Instagram Highlights? They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you!
Take the example of this toy store in Spain:
Instagram Highlights work as a collection or a menu of the Stories you want to always be visible to your followers. You can add a name that describes its content, as well as a cover image. Do you think these highlighted stories are clean and attractive enough to catch your followers’ attention?
Customizing your Instagram Highlights cover photos might not seem like a priority, but it’s actually super important to build your brand with it own style and consistency. It’s also a good way to avoid confusion and to optimize the disposition of your content. So, in this article we will show you how to customize your covers, covering some strategies and tools. Let’s get started!
What are Instagram Highlights features?
Before you customize them, you need to know what this feature has to offer. You probably already know that a story only lasts 24 hours. By highlighting a story, it will no longer be available for only 24 hours, but for as long as you want, and you can even label it.
But ATTENTION! The name or title can only be up to 15 characters long. It is important to note that if you want the title to be fully displayed, it is best that you make it approximately 10 characters long.
As we can see in the example above, the title of the highlight “Vintage S …” was cut in half as it exceeded the visible characters Instagram displays . It’s always recommended that you keep the title’s length under the10 characters limitations to make sure your followers don’t miss anything.
And what about the cover? In this case, Instagram automatically uses the image of the first Highlighted Story, which is not recommended by several factors: Are they really standing out? Do they match the brand style? Does it look more organized?
We took the example above from the blog Social Media Examiner, and just like they explain in the article, these highlighted images are lost in the profile, they do not attract attention or stand out. They don’t even build a brand identity.
On the other hand, in the following example, we can see a clear example of what we should achieve with Instagram Highlights. This is a profile of a professional photographer.
Short and simple names. The same color on each cover, and the same style which is according to the personal brand. This is what we should think about when we want to customize our Highlights.
Let’s look at another example:
Look closely at this profile. The covers match the style of the brand. The reason? First of all, because it is an Argentine company that manufactures ceramic products with a singular aesthetic. This same aesthetic is represented in each story.
Some of the Highlights are related to the manufacturing process, and others with the product photos. Obviously, some adjustments could be made to make them even more organized, but the idea of using an icon as a name seems accurate for a brand like this.
Generally, it is necessary to name the highlight, but it will always depend on the brand and also the type of product. However, anything related to an artistic side has a greater creative gap.
Let’s see how to make your covers and customize your Highlights!
#Draw Attractive Covers for your Instagram Featured Stories
You can create similar covers, always respecting the same elements, like color, typography, image, icon, logo etc. Or you can also use different covers by adding some element in common.
In the following example, the covers are the same and match the color and logo of the profile.
In this other example, the covers use the same background color, changing only the image.
And what tools should you use to design your covers? The fastest and easiest way is to use online apps like Artstudio, you can access them through your mobile phone. Of course, if you are used to more resourceful tools such as Photoshop or Illustrator, you can definitely use them as well.
One crucial point: the size should be 1080 x 1920 pixels. In Artstudio you can take advantage of the Instagram Stories template, which can be quite useful!
However, these are not all the options! On Instagram itself, when creating a story, it is possible to design a cover image. All you have to do is use Instagram as a drawing tool, and imagine how you want your cover.
As we already know, Instagram has typography options, image filters, stickers etc. But this is not the most recommended option. It is best that you use Artstudio for a simple reason: you have a greater scope for action.
In this video of a Social Media expert, you’ll see the creation process from scratch.
How to Instagram story highlight covers! SUPER EASY! - YouTube
RECOMMENDATIONS FOR CREATING THE LAYERS
At least in the beginning, the best option is to make a simple drawing. That means putting as few elements as possible.
Center the text, logo, icon, or any other element you use.
Add texts that clarify the content of the Highlight Story. If you have a name that does not allow you to extend, then put some data on the cover that will let people know what Story is about.
How to add your drawings to the Instagram Highlight Stories?
Now you’ve made your cover. Already saved it on your phone or computer, it’s time to put it in your Highlight. It’s very simple!
Next, highlight the cover story. Just press the heart icon with the “highlight” label.
You now have the option to create a new featured story or select an existing one. What you will do next is put this cover in the option you choose.
If it is an existing story, what you will do is an update of your cover. In the Highlight, which you want to update, go to the “Highlight” icon and then the three dots that appear in the lower right corner.
You have 3 options: edit cover, rename the Highlight or delete the ones you no longer want to be displayed.
Select “edit cover”, choose the design already created and you’re done!
Repeat the process with all the covers that you created.
Creating custom covers for your Instagram Highlight Stories allows your most valuable content to always be available in your Instagram profile. And also, it makes it easier for your followers to navigate through your content and unifies the style of the brand.
All this, at first glance, seems insignificant, but it becomes a powerful tool for any business or company. The user experience on Instagram becomes somewhat deeper, and it gives them a closer look at your brand’s proposal.
Tell us: Do you use Highlights? How has your experience been so far? Do you get better results? What tools do you use?
In order to connect a Facebook Group to your Postcron account, we’ll need to authenticate through your personal Facebook Profile that has “Admin” role on the Group you’re looking to connect. It is not possible to connect Groups that you are only a member of. More information on Facebook Page Roles can be found here.
Whilst we authenticate your Facebook Groups through your personal Profile, we won’t access your personal information or publish content on your Profile, unless you have explicitly connected your Profile as another social account.
How to connect your Facebook Group
Connecting Facebook Groups requires an additional step of adding the Postcron app within your Group settings in Facebook itself. We’ve found the quickest way is to first log into your Facebook Profile that has the required permissions. Here are all the steps you’ll need:
Hop back over to your Postcron account and you should see your Facebook Group connected.
What to do if your Facebook Group is not listed
Facebook now support the creation of Groups from Pages. If you’re looking to connect a Group that is owned by a Page, you’ll need to make sure that your personal Facebook Profile is set up as an Admin. You can do this by following the steps below.
Visit your Facebook Page and click on the Groups option on the left hand side. From the Groups page, click on the name of your Group.
On the right hand side of your Group, add your personal Facebook Profile as a member. Once you’re a member of the Group, click on the Members link, just below the search box.
Locate your profile within the Members list and click on the settings icon. From the drop down menu, click Make Admin.
Instagram is taking video to a new level with IGTV, a new standalone app for long-form vertical videos. IGTV builds on the success of Instagram Stories and other video features, which have helped Instagram grow to over a billion monthly active users. Here’s a summary of how IGTV works and tips on how to use it.
IGTV adapts television for a mobile generation
Touted as competition for YouTube, IGTV offers a new way for creators to deliver more in-depth content. Previously, videos on Instagram needed to be 60 seconds or less. That meant users needed to break up long videos into shorter segments and share them in multiple-image posts, as we described in our article on Instagram carousel posts. On IGTV, creators can share videos between 15 seconds and 10 minutes long. Select users — including National Geographic — can post videos up to an hour long.
In addition to the new app, which is being rolled out over the next few weeks, long-form vertical video is also available to all Instagram users. Just tap on the tab in the top right corner of the Instagram app.
Like regular television, video will start to play as soon as you open the app. And with IGTV, creators will be the channels. This means if you follow someone who creates content for IGTV, their channel will be available for you to watch. Users can swipe up to search for more content, swapping between “For You,” “Following,” “Popular,” and “Continue Watching.”
You can create your own channel on IGTV in the app, which uses the same privacy settings as your regular Instagram account. After you create your channel, you can upload pre-recorded videos from the mobile app or from your computer’s web browser. As you populate your channel, the videos will show up as thumbnail images at the bottom of the screen.
You can use Instagram’s insights to see the audience retention graph and the average percent watched by viewers. Other metrics, like the number of likes and views, will be visible for everyone, just like regular Instagram feed.
IGTV reflects the changing taste in video
Instagram’s move to long-form video is no surprise. As traditional TV viewing declines, the popularity of social media video continues to grow. Facebook, which owns Instagram, started experimenting with video formats last year. Its research showed that vertical video outperformed horizontal and square video. It also showed that people preferred large format vertical video, and they were more likely to spend time watching large vertical video with the sound on.
And, as Tech Crunch reported before the official IGTV launch, Instagram’s approach to curating recommendations will make it easy for users to find quality content. This can be hard to do on YouTube, creating an opportunity for Instagram to fill a gap in the market.
You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. It’s about making genuine human connections with other people by sharing relevant information and adding value. That takes time, but that’s also exactly why it works. Let’s take a closer look.
How do I put the social into my social media strategy?
Being social online and building your social media following is all about engagement. That starts with having a presence on the social media platforms where your target customers spend their time.
If you want to make new friends in person, you’d go to the places where your ideal companions go, wouldn’t you? It works the same on social media—don’t spend your time on Twitter if your ideal customers are all on Instagram.
The other social media mantra we all know is that “content is king.” There’s no doubt that producing great content still matters. But to effectively use social media to build your business, you need an audience to read your content, and that audience won’t magically appear overnight.
If your reason for being social online is to actively grow your social media following, you can’t passively wait for your audience to show up. Put yourself back in the coffee shop. If you want to meet people, you can’t just sit at a table and expect people to strike up a conversation. You might get lucky and meet a stranger or two just by looking friendly, but it’s unlikely. Likewise, you might gain a handful of followers just by posting great content that people stumble upon, but that’s not a good strategy for growth. To attract more followers, you need to make the first move. And that takes some planning.
Where is everybody?
To increase your chances of meeting people in person, you might attend an event where you expect to find other people who want to connect. In other words, you go where people are hanging out. On social media, you need to find the posts that people are talking about. Luckily, that’s what hashtags are for.
Gary Vaynerchuk developed a fabulous system for using hashtags as a starting point to initiate conversations on social media. In a post about his $1.80 Instagram Strategy, he recommends using the top 10 trending hashtags and finding the nine top performing posts for each hashtag, for a total of 90 posts. Those are the posts he recommends you engage with—or in his words, the ones you want to give your two cents on.
You can search for hashtags on all the major social platforms by using the search bar. Twitter and Instagram also recommend hashtags for you based on your previous posts. And Instagram will suggest additional ideas based on what you search for.
How do I know what to talk about?
If you’re really keen to meet people face-to-face, you need to have something to talk about. In face-to-face interactions, you’re likely to open a conversation with an observation about the event you’re attending. It’s the same on social media. When you find interesting and relevant posts, leave a comment describing what you liked best about the content. If the post asks a question and you have something to contribute to the answer, chime in.
“You don’t have to write a book or say something profound, you just have to engage and interact. That is what it means to be social.” — Gary Vaynerchuk
The key is to be genuine—in person, no one likes a fake compliment. In the online community, we have a different word for it: spam. The comments section isn’t the place to ask for followers or sell your products. Don’t be that person.
When will this translate into more followers?
How long does it take to make a new friend? It depends. Not everyone you meet is going to become your next bestie, but that doesn’t mean you stop trying. Similarly, not every comment you make on social media will turn into followers, but you need to keep engaging. Establishing yourself as a positive and helpful person, both offline and online, is how you build strong relationships that can generate business results.
To build your company’s social media following, the formula for success is quality plus volume. Gary Vaynerchuk‘s method described above uses a built-in a target to accelerate the process. Once you’ve identified the best hashtags to follow, the rest of the work is relatively quick. He suggests you spend two minutes reviewing a post and composing a thoughtful comment, direct message, or a personal post to share the content you’ve discovered. Over 90 posts (nine articles for each of the 10 hashtags), this adds up to three hours, which you can spread throughout a day.
Isn’t three hours a lot?
Three hours a day might feel like a lot of time, but attracting genuine followers in your target market takes time and energy. How much is your time worth? How fast do you want to grow your business? Whether or not you can spare a full three hours is up to you, but remember that building your social media following is a long-term game. If you think of it as a race, it’s a marathon and not a sprint.
No matter how much time you’re able to spend, modeling your online behavior on how you behave in a face-to-face environment is a great way to ensure that your social media presence is authentic. Being authentically human is the best way to put the social into your social media strategy.
What tricks do you use to be authentic and genuine on social media? Let us know in the comments below!
Ever had trouble trying to pick just one photo to share a moment on Instagram? You might have already discovered the value of Instagram carousel posts, which allow you to combine up to 10 photos or videos into a single post. Used properly, carousel posts are a fabulous way for companies to tell a visual story.
One of the biggest benefits of Instagram carousel posts is that you can share more in-depth content without overwhelming your followers’ Instagram feeds. To help you make the best use of Instagram carousel posts, we’ll show you how the feature works, along with creative suggestions and tips to make your carousel posts stand out.
Climb on the carousel
When you open Instagram to select a photo or video to post, you will see a new icon (a set of stacked squares) at the bottom right corner of the photo you’ve selected, as shown below.
When you tap it, you can select up to 10 images or videos from your camera roll, in any order you want. Once you have selected your images, click “next” to apply filters. You can either choose one filter to apply to the whole collection of photos or you can tap each photo to apply a different filter to each one. When you are done with the filters, tap “next” and write your caption like you normally would. With carousel posts, you only need one caption—as well as one location and one set of hashtags—for your collection. Then share your post as usual.
Tip: pay close attention to the order of your photos. Once you publish your carousel post, you can’t go back to alter the order.
When someone first scrolls to your post in their Instagram feed, the top right corner of the first photo will show followers how many photos there are. For example, it will say 1/10. Your post will have also have a series of blue dots underneath it to remind followers they can swipe to scroll through the images.
This short video shows how it works.
Instagram now lets you share multiple photos and videos at once - YouTube
Use Instagram carousel posts to tell a visual story
Here are some creative ways you can use multiple-image posts to tell a visual story.
Demonstrate a step-by-step process
Instagram carousel posts are perfect for how-to or tutorial posts. When taking or selecting photos for a tutorial, make sure the photo shows something useful, like the specific way to hold something. For recipes, for example, use photos that show what each step should look like so that people can assess their progress as they follow along.
Show before and after photos
Before-and-after photos are also good candidates for carousel posts. If you’re a service provider, you can demonstrate the quality and impact of your work. A post could be short, with just a few photos (such as before and after photos of a haircut) or it could use all 10 photos to feature a whole project (such as before and after shots of each room in a house).
You can use multiple images to dig deeper into an interesting photo. If your Instagram account is all about travel, take a panoramic or landscape photo of a destination, then use the remaining photos to highlight specific places in the photo in more detail. Likewise, if you have a complicated or intricate product, you could use a carousel post to zoom in on special features or details.
Launch a product
Carousel posts are also a great way to launch new a new product or line of products. For single product launches, you could use a multiple-image post to show your product from different angles or show your product being used in different ways. For a product line, each product can have its own image. This example from Social Media Today shows how you can showcase multiple products.
Instagram Carousel Example 7 - YouTube
If you’re planning a conference or special event, you don’t have to wait until it’s over to share photos. Use a carousel post to showcase speakers at an upcoming conference or to recognize award winners at your gala dinner. After the event, use Instagram Stories to share your in-the-moment shots.
Break up long videos
Generally, Instagram videos can only be 60 seconds long, which makes carousel posts a great way to share longer-form content. But don’t just break the video into equal segments. Spend some time to do a quality editing job and make sure each video is worth watching on its own, even if that means leaving some footage on the virtual cutting room floor.
Share customer reviews
Want to give your credibility a boost? Instead of relegating your customer testimonials to your website, use a carousel post to share your collection on Instagram too. Make sure each one is worthwhile on its own, not just as part of a group.
Set yourself up for success
To get the most benefit from the Instagram carousel feature, keep these three tips in mind:
Only choose high-quality images
Being able to include multiple images isn’t a reason to lower your standards for Instagram photos. When selecting photos for multiple image posts, apply the same standard you would for single-image posts. That means only choosing high-quality photos. Also, pay special attention to your first image. All of your photos or videos should be good ones, but if your followers aren’t intrigued by the first one they see, you’ll lose the opportunity to show them the rest. Make the first one count.
Remind followers to swipe to see all the images
Even though Instagram gives hints to signal multiple image posts, your followers might not notice. Make sure to include a note in your caption that reminds people to swipe to view all the images. For example, for a how-to post, you could say, “Swipe through the photos to see step-by-step instructions.”
Just because you can post multiple images in a single post doesn’t mean you have to. Each Instagram post you share should be consistent with your social media marketing plan. If you use your Instagram account to showcase your company’s products, then it wouldn’t make sense to use a carousel post to share photos from your company picnic. But if you use Instagram as a tool to recruit new employees, it would be a great idea.
Bottom line: Use this the Instagram carousel feature as a tool to keep your Instagram feed interesting but stay focused on your social media strategy for Instagram.
Are you already using Instagram carousel posts to boost your brand? Tell us how in the comments below! For more information on how to use Instagram to promote your business, check out our blog post on how to attract Instagram followers.
With all the latest updates on how Facebook is improving what people see in their news feed, it can be challenging for digital marketers to attract Facebook likes. You might wonder, is Facebook still worth the effort, especially if you don’t have a budget for Facebook ads? The short answer is absolutely.
You can still draw fans to your Facebook page to read and like your content. And with some extra effort, you can turn those likes into fans, and then turn those fans into customers. The advantage of attracting fans this way is that they’re more likely to fall into your target market, which means they’re also more likely to turn into customers. Here’s how to start.
1. Optimize your Facebook page
The first step to attracting more Facebook likes is to optimize your Facebook page. That starts with making sure you have completed all the key sections, not just the basics. Make sure you have a high-quality cover photo and profile picture that relate to your brand image. Ideally, these should have a consistent look across all of your social platforms so that you’re easy to recognize online.
Next, be sure to add all of your company’s contact information, including your web address, as well as a street address if you have a physical location that customers can visit. Then, fill in the other sections as much as you can, including the “About” page and the “Services” page, to tell people who you are and what you offer. It’s also a good idea to create a custom URL for your Facebook page. Check out this short video that shows you how.
How to Create a Custom URL on Facebook - YouTube
Investing this effort upfront will make your page easier to find on the web, and it ensures that people get the information they want when people find you on Facebook. For more tips, check out our post on how to optimize engagement on your Facebook page.
The good news is that your online community is bigger than you think. Add a Facebook link to your company’s web page and to other social sites like LinkedIn. Don’t forget to include a Facebook link at the bottom of your e-newsletters and e-mails, and make sure it’s on your business cards. And be bold and ask your other social media followers to join you on Facebook—they just might not have thought about it. Don’t worry, it doesn’t have to feel sales-y. Try an occasional tweet with a link to Facebook that says, “Follow us on Facebook too!”
3. Share content your fans—and their friends—want to read
We all know that high-quality content is critical. But it’s equally important to make sure that you share content that your audience wants to read, not just what you want them to read. How do you know what they want? It takes a bit of research, but it’s not too hard. The first place to look is your existing Facebook insights, which can show you which posts have performed the best. Take a cue from what works and start doing more of it.
You can also learn from others. Peek what your competitors are doing on their pages and see what posts are doing well, and consider how you can develop your own unique content around those themes.
When drafting your content, keep in mind that posts with images tend to perform better than text-only posts. Also, remember to post content regularly. Even if you go crazy one Sunday afternoon creating great material, don’t post it all at once! Develop a posting schedule and space them out. Don’t panic—posting regularly doesn’t mean you need to post every day. You decide what “regular” is—whether it’s daily, two or three times a week, weekly, or once a month. When your audience sees that you share new content at regular intervals, they’re more likely to visit your page regularly. And of course, you can use Postcron to easily schedule your Facebook posts.
4. Have human conversations
We also all know that social media is meant to be social, but this can also be easy to forget sometimes. You can put social into practice by proactively starting conversations on your Facebook page and participating in those discussions.
The easiest way to start a conversation is to post a question that asks your fans for their opinion on something. Are you designing a new product package? Post your top two choices and ask your followers which one they prefer. Even better, ask them what they like and don’t like about each one. Or invite fans to share stories or favorite moments related to your brand (and, of course, you should share your own first).
This does two things: It directly invites your fans to interact with you, and it brings a more human voice to your page—both things that generate better results.
5. Invite people to like your page
As your Facebook reach grows, people who don’t follow your page will still see—and hopefully, like—your posts because their friends have engaged with you first. Did you know you can invite people who like your posts to “like” your page? To do this, click on a post that people have engaged with. Then, click on the list of people who have reacted to that post. A new window will pop up with a list, along with a clickable button beside each person’s name that you can click to invite them to like your page.
6. Try video
Virtually all of the major social platforms are expanding the way they use video, and Facebook is no exception. And right now, the Facebook algorithm places a high value on video—especially live broadcasts. If you haven’t tried experimenting with video, now is a great time. How will this help attract likes? The research shows that engagement with video is high; as more people engage with your content, more people will see it.
You can try a Facebook Live video to introduce yourself or tell your company’s story or to host a Question/Answer session with an expert your audience would like to hear from. You could also use live video to launch a new product or service or to give your fans a behind-the-scenes look at how you work.
What tips have you used to attract more Facebook likes? Let us know in the comments below!