Pointer BP provides an online brand protection solution with an impact. Read more on our passion and how we developed a strategy that makes a difference. Pointer Brand Protection blog provides you with articles about the latest topic of Brand Protection, Anti-counterfeiting, GDPR, Intellectual Property, etc
Pointer Participating in 2nd Brand Protection Congress (BPC)
Three of Pointer’s representatives are taking part in the BPC in Frankfurt, Germany this week
Amsterdam, NL – 2 December: If you’re one of the many brand protection experts and enthusiasts who are in Frankfurt this week, we invite you to swing by our booth at the 2nd Brand Protection Congress taking place inside the Hotel Nh Frankfurt Mörfelden Conference Center.
The Brand Protection Congress is covering a variety of relevant topics ranging from counterfeiting and organized crime to technological advancements such as blockchain and artificial intelligence. The congress offers its attendees direct contact with all leading brand protection decision makers and service providers, including Pointer Brand Protection.
In case you missed it, our very own COO, Jan Maarten Laurijssen, took part in an interview for the congress website. You can check that out here! We sincerely hope you enjoy BPC and we look forward to seeing you in Frankfurt!
We’re getting excited for the upcoming Sports Merchandise & Licensing Show, which will be hosted in the Chelsea Football Stadium this coming Monday, November 19th! For the second year in a row, Pointer will host a booth at the conference, with the intention of providing attendees with information about brand protection, new solutions and strategies, and inside knowledge from the industry. As football fans and sports enthusiasts, we know the thrill of owning your favorite player’s jersey—and it’s our mission to make sure those jersey’s are authentic. If you’d like to learn more about the conference, you can check out their website here. Hope to see you there!
Is your brand at risk of online infringements? Do you want to know more about how to protect your business online?
If you have trademarks on any kind of products, others could infringe on your intellectual property rights. Pointer Brand Protection advises you on how to protect your brand against all types infringement, be it counterfeits, phishing sites, unauthorized use of trademarks, illegal parallel trade, impersonation, copyright, design or patent infringements. Our Brand Protection solutions combat loss of revenue, reputation, and customer trust – which may all occur when someone exploits your brand.
It is important for brands to implement customized brand protection strategies.:
1. Intellectual property Copyrights, trademarks, design rights, and patents all fall under intellectual property. It can be infringed upon if they are copied without permission.
2. Brand value A brand’s value could decrease due to the prevalence of fake goods on the market. If someone has a negative association with a certain brand, he or she will be less inclined to buy this product in the future.
3. Reputation Consumers often blame brands when they buy fakes because they think these fakes were made by the brands.
4. Revenue If there are a lot of fakes on the market, the sale of the genuine products will decrease, causing loss of revenue. Counterfeit products can cost brands a lot of money if they don’t pay attention to their brand protection.
Finally, it’s important to act quickly when it comes to enforcing IP infringements.
Pointer Brand Protection offers online and offline Brand Protection solutions and is passionate about fighting all sorts of crimes related to IP infringements.
Pointer Brand Protection protects the biggest and smallest brands in the world. Pointer offers the most effective and efficient brand protection solutions for every industry. Our software monitors, identifies and prioritizes the most damaging infringements on marketplaces, websites and social platforms all around the world. The legal team with almost 50 IP-specialists from over 30 different nationalities will help you effectively combat, remove and prevent future infringements on your brand. By combining online enforcement with specialized strategic investigations, the high-volume sellers are tracked and stopped.