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Is building a relationship with your readers a good idea? The answer is yes, but not in the way that you might think. In this episode of Author Platform Rocket your host Jonny Andrews talks about how to segment your followers and focus on the ones who will explode your sales.
Download PDF Podcast Transcription

  • You do not need to build intimate relationships with your readers, but it makes sense to define what the relationship means.
  • What the Kardashian Effect is and why it matters to you.
  • The core pillars to focus on in your business.
    • People buy from those they know, like, and trust.
      • Create that bond by showing up consistently.
    • Answer the question – what must I demonstrate to be true in order for people to buy my books?
  • Show up as the most awake, authentic, and real version of yourself.
  • How to systematically differentiate between your core followers and the fringe people.
  • You have to show up for the people who are really hungry for your content.
  • Download PDF Podcast Transcription

3 Key Points:

  1. A relationship is just a bond between the reader and you, but there can also just be a relationship between the reader and the book.
  2. Building relationships does not have to happen in the conventional sense.
  3. You need to differentiate between your core audience and your fringe followers.

Tweetable Quotes:

  • “You don’t have to build a first-name basis relationship with your readers, it’s a business-level relationship.” -Jonny
  • “You don’t have to be anyone other than who you are to promote your book.” -Jonny
  • “In order to help yourself become more profitable, you have to learn to grow a white-hot circle in the center.”

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What you need to do consistently to get results and 10x your business and why fear will only keep you from growing. Download PDF Podcast Transcription

  • 10X is a fancy way of saying “how to grow real big.”
  • What one of Jonny’s clients did to increase her revenue dramatically.
    • On day ONE she hit 130 presales when she’s only expected between 20 – 30.
    • She got many messages from her fans who were happy that she showed up.
  • How to get a baseline for your sales without letting them drop to zero.
  • Showing up allows you to get rid of the rocks and keep the gold.
  • Fear keeps people from showing up consistently and having big outcomes.
  • Join Jonny on Facebook for LIVE training every day.
  • Download PDF Podcast Transcription

3 Key Points:

  1. You do not need to let your sales drop to zero to get a solid baseline.
  2. You have to show up consistently.
  3. People will unsubscribe when you show up, but some of them are supposed to.

Tweetable Quotes:

  • “One of the main reasons why big name authors see a drop in sales is due to fear around marketing.” -Jonny
  • “Here’s how to 10x your business – show up more frequently!.” -Jonny
  • “Give yourself a good 12 months of training your fans to expect you.” -Jonny
  • “I feel like this last launch was different than any other launch I’ve ever done. It was so short and so thrown together but I’ve gotten so many personal responses. I don’t think I’ve ever gotten that many social responses and emails from readers who were that engaged before. It was really cool” – Agency Client

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How to sell a bunch of children’s books in a way that bucks conventional wisdom with your host Jonny Andrews. Download PDF Podcast Transcription

  • Why you should market to parents when selling children’s books.
  • Decide what your theme is going to be.
  • Screen time before bed is terrible for kids, and that’s why books are a great idea.
  • Why giveaways are a great idea when promoting your children’s book.
  • After connecting, you need to stand out in everyone’s minds.
  • Promote your video content on a page, not a group.
  • Make it about your audience, but build your ecosystem.
  • People buy more from those they know, like, and trust.
  • Audience and the connection you have with them, are everything.
  • Consistency is key.
  •  Download PDF Podcast Transcription

3 Key Points:

  1.  Have a common theme and running concept through your book series.
  2. Build an audience using other people in your market who connect with your books theme.
  3. The days of organic traffic are gone, learn to target with paid ads.

Tweetable Quotes:

  • “What is the theme of your children’s books, and how are you going to promote it to parents?” -Jonny
  • “You can’t just sell the books, you have to get an audience of people who want to buy the books.”
  • “Capture, connect, and convert.”

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How to sell erotic romance literature without hitting roadblocks in social media advertising with your host Jonny Andrews. 
 Download PDF Podcast Transcription

  • Click here to watch the Live Video training in FaceBook
  • Social media ads for erotic novels tend to get shot down if they try to run like everyone else.
  • Facebook looks at what’s in your ad and what’s on the page you’re linking your audience to.  Keep that in mind before running an ad
  • If you have “objectionable content” in your books or on your book page it’ll be a good idea to create a “bridge page” between your ad and your “dirty stuff”. 
  • You have to get creative about how you talk about erotica just like they did back in the 1950’s & 1960’s. 
  • It’s normal to get your ad rejected, you often have to appeal for no reason at all.
  • Create a follow-up sequence with your audience to stay front of mind.
  •  Download PDF Podcast Transcription

3 Key Points:

  1. Erotic romance is often difficult to do an ad for, but there are ways around it.
  2. Creating a “bridge page” can allow you to create an ad.
  3. Expect to get your ads rejected, plan to appeal.

Tweetable Quotes:

  • “Just because you can’t send someone directly to the offer, doesn’t mean you can’t make money.”
  • “If you’re having trouble selling erotica, you need to capture, connect, convert.”
  • “A lot of authors get gun-shy about the automatic rejection of ads, but it’s normal.”

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Jonny Andrews discusses the role of money in the process of publishing and spreading your book´s impact. Money is an important resource in the publishing process. We need to rethink the role of money and start to use it as a tool rather than the destination.  Download PDF Podcast Transcription

  • A key resource you need to create a book is money
  • Money moves the earth
  • The LOVE of money is the root of all evil
  • Money is neither good nor bad it is a tool
  • Knowing your reason why you are doing this is an important tool
  • Do what you do because you love it or are trying to make a positive impact
  • Money is not evil but the use of the money could be
  • If you want this to work, you have to rethink how you think about money
  •  Download PDF Podcast Transcription

3 Key Points:

  1.     A key resource you need to put out books is money.
  2.     Money is not evil it is a tool. Know your why of your project and let money be your tool that enables impact.
  3.     Rethink about money´s role in your life and start to leverage it as a tool to spread your impact.   

Tweetable Quotes:

  • “Money moves the earth.” –Jonny.
  • “Money is neither good nor bad it is a tool.¨ –Jonny.
  • “Use money as a fuel and you business model as the vehicle¨ –Jonny.

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During this 50th episode of Author Platform Rocket, host Jonny Andrews and anonymous guest, ¨Mr. X, discuss the evolution of book marketing strategies from how it ¨used to be¨ to what it is today. The two discuss the power of conversational conversion and what it means to connect authentically with the audience. With all the different means of connecting with fans, Jonny and Mr. X outline the modes that have not only worked, but taken book sales from 112 per day to 444 per day in a single week. Download PDF Podcast Transcription

Click Here To Join The Author Marketing Association & Get Free Access To Becoming A Six-Figure Author Training >>

  • Introduction of guest X, famous, successful author protected by anonymity.
  • X has a love for books and ended up without a job.
  • 5 Years ago Mr. X published the first book.
  • The evolution of book sales has transformed from word of mouth to more technological path
  • The key to selling books is connecting to people, capturing them, and eventually converting.
  • People have to know you to be able to sell books.
  • You have to be able to stand-out when you write a book.
  • Today, to keep up with the market, you have to publish the book, advertise, connect with the public, AND stand-out.
  • Conversational conversion is the art of selling without selling.
  • Being who you are is the best way to sell.
  • A new strategy that allows writers and readers to connect–aka taco tuesday.
  • Connecting with authenticity is the new way to convert and sell.
  • Your social media followers don´t matter if you aren´t interacting with them and they aren´t interacting with you.
  • Engage your subscriber base in an interesting way
  • Sales increased by 300% because Mr. X found a new, authentic way to connect with people–the power of taco tuesday.
  • Ask and you shall receive: ask your fans what they want.
  • The ways that Mr. X leverages facebook live.
  • Going out and meeting someone is the best business builder.
  • The way you can build different audiences in facebook.
  • The connection and capture phases of the business can be merged.
  • Connection is not a one and done process.
  • Download PDF Podcast Transcription

3 Key Points:

  1. The market shift in book publishing has now grown to incorporate social media aspects.
  2. Connecting authentically with your audience can bring huge gains for you and your business.
  3. Creatively connecting to different audiences helps to engage, connect, capture, and convert. Conversational conversion is sometimes the most successful way to grow a business.

Tweetable Quotes:

  • “You have to relate to people; they have to relate to you.. especially when you are telling a story” – Mr. X.
  • “Be who you are” – Mr. X.
  • “You are who you are. Let them [the readers] see you” – Mr. X.
  • “One of the core pillars of communication is that people buy from someone they know, like, and trust.” – Jonny Andrews.

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During this 49th episode of Author Platform Rocket, host Jonny Andrews discusses the reasons why social media is a dead source for authors to get book sales. Before you get too concerned about how harsh that may sound, listen to the ways in which he recommends that you apply his capture, connect, and convert techniques to broaden and engage your readership. Download PDF Podcast Transcription

  • Everything began when Jonny received a brilliant advertorial from a marketing guru
  • It isn’t effective to hop on social media to keep saying “buy my book.”
  • Too many authors post but then don’t interact with their audience.
  • Organic traffic on most social media channels will continue to disappear.
  • Search Engine Optimization is basically a pay-to-play option at this point.
  • Social media is now “social advertising” by engaging people with interesting content.
  • Twitter is an enclosed platform where it isn’t a place for a lot of click-through ads.
  • Twitter is best used for engaging one-on-one with influencers.
  • Facebook is amazing for building an email mailing list using paid ads
  • Capture emails by giving away a free book but don’t forget to connect with them.
  • Skipping the “Connect & Convert” elements to the 3 step process makes the end sale much harder
  • To increase your sales do what other authors are not.
  •  Download PDF Podcast Transcription

3 Key Points:

  1. Make sure to reengage with the folks that comment on your posts to create conversations.
  2. Social media users want to engage with real people, not slick, professional pictures That look like they came from a business.
  3. Capture emails with free stuff, connect with these folks, and convert into a sale with video.

Tweetable Quotes:

“Social media is dead (for authors).” – Jonny Andrews.

“A lot of people are just posting out there, but then they aren’t reengaging with the folks that are doing the comments.” – Jonny Andrews.

“If you want to sell books engaged your audience.” – Jonny Andrews.

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During this 48th episode of Author Platform Rocket, host Jonny Andrews discusses the three C’s of increasing your readership of your books: Capture, Connect, and Convert. In this discussion, the focus is on the importance of the connection factor of this process, with reasons of why it matters and ways to implement it. Download PDF Podcast Transcription

  • The Three C’s of gaining more readers: capture, connect, and convert.
  • The publishing industry in general has so many authors and books being poured into the market.
  • It is difficult to make a connection if you have no way to follow up with interested people.
  • Getting distracted by disaster are those little moments and topics of our daily life that have the ability to suck us all in.
  • Authors need to stay front of mind with readers.
  • Set up your auto-responder sequence to check in with readers.
  • Read a chapter of your book for a video and put it on Facebook.
  • It is a choice to suck at sales.
  • People generally buy from who they know, like, and trust.
  • Have access to your assets by building your personal platform.
  • Between capture and connecting is prospecting—and losing people is part of the process. Download PDF Podcast Transcription

3 Key Points:

  1. The connection end of gaining readers is most important because it leads their interest closer to a sale.
  2. There are over 1 million self-published titles made available every year.
  3. A good book is only its own best marketing if people know about it.

Tweetable Quotes:

  • “The single most important piece (gaining readers) is the “connection” piece.” – Jonny Andrews.
  • “A capture moment is simply that they’ve raised their hand and said, I am interested in knowing more.” – Jonny Andrews.
  • “Readers are probably not going to discover you. What that means is, you need to go and discover readers.” – Jonny Andrews.

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In this 47th episode of Author Platform Rocket, host Jonny Andrews interviews author of the “Being Me” series—Tricia Copeland. The main topic of discussion revolves around coping with internal and external pressure. Hear Tricia’s story of struggle and triumph over high-pressure situations. Download PDF Podcast Transcription

  • Tricia Copeland grew up in Georgia and attending a rigorous engineering school.
  • Her drive to succeed prompted her to pursue perfection in every area of her life, including looking as great as possible.
  • Her weight became an obsession and she developed anorexia, eventually losing over 30
  • Her health deteriorated and at a weight of 72, she nearly died of heart failure.
  • Tricia entered a treatment program where she realized her disease was an addiction to cope with anxiety over succeeding.
  • Three meals a day and therapy helped her out of anorexia.
  • She suffered from an “I need to be perfect” attitude.
  • In her thirties she began to write her story through the eyes of a fictional character named. She published her first book, Is This Me?, in 2015.
  • One of her happiest moments as an author was when a fan dealing with mental health issues really connected with her books and contacted Tricia about how much she appreciated her writing. Download PDF Podcast Transcription

3 Key Points:

  1. After taking a year off for treatment and therapy, Tricia graduated Sum Cum Laude from
    college.
  2.  Tricia now enjoys a healthy lifestyle running, and hiking with her husband and three children.
  3.  Writing has been truly cathartic for Tricia Copeland.

Tweetable Quotes:

“I developed anorexia and got to a point where lost over 30 pounds and my low weight when I finally decided to get some help…I weighed 72 and almost died.“– Tricia Copeland.
“(Due to Anorexia) I literally almost died.“ – Tricia Copeland.
“We are not what we do all of the time.“ – Jonny Andrews.

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In this 46th episode of Author Platform Rocket, host Jonny Andrews interviews Michelle Bellon, author of eight published books, including “Breathe In.” She shares the heart-breaking story of real life abuse that she has lived through and has been the inspiration for her writing.  Download PDF Podcast Transcription

  • Expressing art can be cathartic.
  • “Breathe In” is a book that came from Michelle’s rage.
  • Michelle is a mother of four and a director of nursing.
  • She was in an emotionally abusive marriage for 16 years after a night of violence.
  • The main character in “Breathe In” survives a traumatic kidnapping.
  • Michelle faced horrible manipulation in her marriage and had low self-esteem.
  • Her child have faced their own trauma but have turned it around.
  • She developed gratitude and became conscience of her own “inner warrior.”
  • Download PDF Podcast Transcription

3 Key Points:

  1.  Expressing art can be healing.
  2. Abuse can take over your identity and replace it with the negativity you are being told.
  3. Sometimes the things you are doing now don’t pay off until much later.

Tweetable Quotes:

  • “We use our art form, our medium, as a means to get out certain thoughts, feeling, emotions—and it can be quite healing.“ – Michelle Bellon.
  • “I wrote “Breathe In” because I had a lot of rage to be very honest.“ – Michelle Bellon.
  • (Referring to Abusive Manipulation) “Your internal dialogue becomes what they’ve been telling you.“– Michelle Bellon.

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