Is building a relationship with your readers a good idea? The answer is yes, but not in the way that you might think. In this episode of Author Platform Rocket your host Jonny Andrews talks about how to segment your followers and focus on the ones who will explode your sales. Download PDF Podcast Transcription
You do not need to build intimate relationships with your readers, but it makes sense to define what the relationship means.
What the Kardashian Effect is and why it matters to you.
The core pillars to focus on in your business.
People buy from those they know, like, and trust.
Create that bond by showing up consistently.
Answer the question – what must I demonstrate to be true in order for people to buy my books?
Show up as the most awake, authentic, and real version of yourself.
How to systematically differentiate between your core followers and the fringe people.
You have to show up for the people who are really hungry for your content.
You do not need to let your sales drop to zero to get a solid baseline.
You have to show up consistently.
People will unsubscribe when you show up, but some of them are supposed to.
“One of the main reasons why big name authors see a drop in sales is due to fear around marketing.” -Jonny
“Here’s how to 10x your business – show up more frequently!.” -Jonny
“Give yourself a good 12 months of training your fans to expect you.” -Jonny
“I feel like this last launch was different than any other launch I’ve ever done. It was so short and so thrown together but I’ve gotten so many personal responses. I don’t think I’ve ever gotten that many social responses and emails from readers who were that engaged before. It was really cool” – Agency Client
Jonny Andrews discusses the role of money in the process of publishing and spreading your book´s impact. Money is an important resource in the publishing process. We need to rethink the role of money and start to use it as a tool rather than the destination. Download PDF Podcast Transcription
A key resource you need to create a book is money
Money moves the earth
The LOVE of money is the root of all evil
Money is neither good nor bad it is a tool
Knowing your reason why you are doing this is an important tool
Do what you do because you love it or are trying to make a positive impact
Money is not evil but the use of the money could be
If you want this to work, you have to rethink how you think about money
During this 50th episode of Author Platform Rocket, host Jonny Andrews and anonymous guest, ¨Mr. X, discuss the evolution of book marketing strategies from how it ¨used to be¨ to what it is today. The two discuss the power of conversational conversion and what it means to connect authentically with the audience. With all the different means of connecting with fans, Jonny and Mr. X outline the modes that have not only worked, but taken book sales from 112 per day to 444 per day in a single week. Download PDF Podcast Transcription
During this 49th episode of Author Platform Rocket, host Jonny Andrews discusses the reasons why social media is a dead source for authors to get book sales. Before you get too concerned about how harsh that may sound, listen to the ways in which he recommends that you apply his capture, connect, and convert techniques to broaden and engage your readership. Download PDF Podcast Transcription
Everything began when Jonny received a brilliant advertorial from a marketing guru
It isn’t effective to hop on social media to keep saying “buy my book.”
Too many authors post but then don’t interact with their audience.
Organic traffic on most social media channels will continue to disappear.
Search Engine Optimization is basically a pay-to-play option at this point.
Social media is now “social advertising” by engaging people with interesting content.
Twitter is an enclosed platform where it isn’t a place for a lot of click-through ads.
Twitter is best used for engaging one-on-one with influencers.
Facebook is amazing for building an email mailing list using paid ads
Capture emails by giving away a free book but don’t forget to connect with them.
Skipping the “Connect & Convert” elements to the 3 step process makes the end sale much harder
To increase your sales do what other authors are not.
During this 48th episode of Author Platform Rocket, host Jonny Andrews discusses the three C’s of increasing your readership of your books: Capture, Connect, and Convert. In this discussion, the focus is on the importance of the connection factor of this process, with reasons of why it matters and ways to implement it. Download PDF Podcast Transcription
The Three C’s of gaining more readers: capture, connect, and convert.
The publishing industry in general has so many authors and books being poured into the market.
It is difficult to make a connection if you have no way to follow up with interested people.
Getting distracted by disaster are those little moments and topics of our daily life that have the ability to suck us all in.
Authors need to stay front of mind with readers.
Set up your auto-responder sequence to check in with readers.
Read a chapter of your book for a video and put it on Facebook.
It is a choice to suck at sales.
People generally buy from who they know, like, and trust.
Have access to your assets by building your personal platform.
In this 47th episode of Author Platform Rocket, host Jonny Andrews interviews author of the “Being Me” series—Tricia Copeland. The main topic of discussion revolves around coping with internal and external pressure. Hear Tricia’s story of struggle and triumph over high-pressure situations. Download PDF Podcast Transcription
Tricia Copeland grew up in Georgia and attending a rigorous engineering school.
Her drive to succeed prompted her to pursue perfection in every area of her life, including looking as great as possible.
Her weight became an obsession and she developed anorexia, eventually losing over 30
Her health deteriorated and at a weight of 72, she nearly died of heart failure.
Tricia entered a treatment program where she realized her disease was an addiction to cope with anxiety over succeeding.
Three meals a day and therapy helped her out of anorexia.
She suffered from an “I need to be perfect” attitude.
In her thirties she began to write her story through the eyes of a fictional character named. She published her first book, Is This Me?, in 2015.
One of her happiest moments as an author was when a fan dealing with mental health issues really connected with her books and contacted Tricia about how much she appreciated her writing. Download PDF Podcast Transcription
3 Key Points:
After taking a year off for treatment and therapy, Tricia graduated Sum Cum Laude from
Tricia now enjoys a healthy lifestyle running, and hiking with her husband and three children.
Writing has been truly cathartic for Tricia Copeland.
“I developed anorexia and got to a point where lost over 30 pounds and my low weight when I finally decided to get some help…I weighed 72 and almost died.“– Tricia Copeland.
“(Due to Anorexia) I literally almost died.“ – Tricia Copeland.
“We are not what we do all of the time.“ – Jonny Andrews.
In this 46th episode of Author Platform Rocket, host Jonny Andrews interviews Michelle Bellon, author of eight published books, including “Breathe In.” She shares the heart-breaking story of real life abuse that she has lived through and has been the inspiration for her writing. Download PDF Podcast Transcription
Expressing art can be cathartic.
“Breathe In” is a book that came from Michelle’s rage.
Michelle is a mother of four and a director of nursing.
She was in an emotionally abusive marriage for 16 years after a night of violence.
The main character in “Breathe In” survives a traumatic kidnapping.
Michelle faced horrible manipulation in her marriage and had low self-esteem.
Her child have faced their own trauma but have turned it around.
She developed gratitude and became conscience of her own “inner warrior.”