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In today’s competitive environment B2B customer satisfaction is a fairly common measure for almost all companies.  In many instances, it is not only measured but is also included as an element of compensation for leaders […]

The post If Customer Satisfaction is the Goal, You are Already Losing the Race. appeared first on Priority Metrics Group.

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Business-to-business (B2B) and business-to-consumer (B2C) markets differ in fundamental ways. Although both are comprised of producers moving products and services through distribution to sellers, the manner in which transactions happen is distinct. Major differences are […]

The post The Differences Between B2C and B2B Markets. What Every Marketer Should Know. appeared first on Priority Metrics Group.

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Most Companies Feel Innovation is Slow 60% of companies say it takes a year or longer to create new products, with almost one-fourth saying it takes over two years from ideation to launch. Read more […]

The post Rapid Innovation – An Guide to Innovation Success appeared first on Priority Metrics Group.

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Custom research typically employs extensive or targeted primary research to go beyond what can be uncovered through secondary research. In-depth interviews are the most versatile form of primary research, and are appropriate when targeting detailed […]

The post Telephone Interviews – Advantages and Disadvantages appeared first on Priority Metrics Group.

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Because of the dramatic differences between B2B and B2C markets, research in these environments must recognize and accommodate them to be successful. Sample Determination To allow analysis by various segments, including cross-tabbed groupings, it is […]

The post The Difference Between B2C and B2B Market Research. What Every Marketer Should Know. appeared first on Priority Metrics Group.

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Most B2B companies regularly conducting market research typically concentrate their focus on developing a deep understanding of three primary areas: the market metrics (size and growth, share, etc.), the competitive landscape (competitors, strengths and weaknesses, […]

The post Market Research: Why Companies Should Monitor Technology appeared first on Priority Metrics Group.

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Disruptive market forces effect markets in many different ways.  For some it can create tremendous growth, but for others it can be deadly. The Boom Demographic shifts, technology, and new competitive care delivery models will […]

The post Market Disruption: A Double Edged Sword appeared first on Priority Metrics Group.

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Recent research into the current focus of B2B marketers has pointed to two interesting trends guiding much of their activity around building their B2B brands: (1) moving from a price-driven focus to a value-based approach […]
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A critical decision for any business developing new and differentiated products is determining the proper price point. Price directly impacts the perceived value and quality of your product, can limit distribution options, is a crucial […]
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While many people are choosing to eat organic foods, businesses also have a similar option when it comes to choosing a growth strategy; organic growth, acquisitive growth, or a combination of the two. Like organic […]

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