I’m Pedro Matias a seasoned SEO expert and private SEO trainer in central London. I have been professionally involved with digital and the web since 2003 in various web design and consulting roles spanning academia, training and agency side.
You’re on vacation and have booked an Airbnb. Or trying to buy something new. You pick up your phone and search for the popular grocery stores on Google. The search engine displays you a minimum of 3 stores – complete with reviews and star ratings; something marketers call a local pack. Local SEO is vital! Essentially a mix of your service and/or product + location based KEY-words.
Google Maps “Local Pack” Results
Above the listings, you find the Google Map, telling you how to head there, and how far it is from your place. Finding a grocery store near you, as you will see, is super quick, convenient and easy.
You can search for anything from a restaurant near you, a reliable car wash, (a London based SEO consultant with years of page one and local pack results and 5-star reviews to match, wink, wink) or even finding the next gym you want to go to. Yet, what if you were the grocery store? Wouldn’t you want to be in the top three of these listings?
If your business isn’t displaying in local search results, you’re losing out on the bigger game too.
A Googler recently talked about how 46% of its searches have a local intent. Smartphones and tablets account for 72% of online searches for a Food and Beverage site, the greatest of all sectors. More, 68% of mobile-based online searches are dedicated to the health industry. You don’t want to make your business lose out on featuring in Google Local Search results. Both your mobile-friendly SEO strategy and local SEO work in sync.
This is more relevant since 2018 and the launch of the mobile-first-index, which in layperson’s terms means; the mobile version of your site is the one being taken into account for ranking.
Prepare for mobile-first indexing. Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Quoted from Google developers blog.”
This is not fully rolled out yet, but now impacts most websites.
Making the Right Local Search Impact
A while back Google gave seven results that you could view in the list. Now, it has pruned it down to three to lessen the clutter. When users search for local businesses using localized keywords, Google displays the top 3 relevant business listings customized to the user’s needs.
As a small business, to appear in the top 3 local searches, you need to register and list your business on Google My Business, Google’s local business listing platform.
Some of the details you’ll need to share include your business name, address, phone number, and website. Google My Business extends everything a business needs for a customer to discover and utilize its services, or buy its products.
The question though is, how do you feature in the top three results for a given search?
Here is where Mobile SEO kicks in.
Google’s local business listings are essentially intertwined with mobile-friendly SEO searches and even Google Maps. If you’re searching for services or stores near you, Google takes into account the geolocation. Finding the right keywords for your local SEO strategy is a tad bit different from all those web keyword research planning you’ve done.
With local search SEO, unlike sitewide SEO. You will need to focus on keywords that users will search locally, and you will come across a mobile SEO checklist of keywords that is completely different.
Moreover, the exact local keywords may not always be the ones your site ranks and appear for. User search intent is and has been very relevant for a few years now,
The other mobile optimisation SEO strategies apply too – you need to generate consistent and unique content and update your website time periodically for better ranking. With Google’s push to go mobile – the Google Assistant, for instance, has been designed to display mobile-friendly results when you ask a question.
With Google’s continued push for all things mobile and also voice search, the impact and importance of local SEO into your mobile strategy is likely to grow in 2019 and beyond.
You read this far chances are you need a local SEO strategy and a consultant with a proven track record to help with it!
We are excited to announce we have partnered once more with SMX London, the largest SEO and Paid Search conference in Europe and run by the editors and founders of Search Engine Land.
15% discount code exclusively for our readers:
SMX London will take place on the 21-23 of May. You can take a look at the programme here.
As a partner of this year’s conference, we have a 15% discount code exclusively for our readers, use ANGLUXSMXUK, which you can combine with the Super Early Bird rate for the highest possible savings. Note Early Bird rate will expire on April 12th, so best to get them sooner rather than later.
Super Early Bird rate will expire on February the 8th
Who can and should attend?
Anyone working in the SEO and PPC industry, but also digital marketing at large, the investment is likely to be returned as there will be plenty of fresh knowledge and insight to suit professionals, in-house digital marketing teams, SEOs and website owners alike.
Featured SMX London Sessions:
Creating Blockbuster Content
Keywords Are Dead
Long Live Concepts, Entities & Audiences!
The Most Common SEO Mistakes, And How to Fix Them
Meet The Search Engines
SEO Success Without Link Building
Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know
Amazing Paid Search Tactics & Tools
Deep Dive: Ad Bidding Strategies & Bid Modifiers
Conversion Rate Rockstars
Taking Retargeting To The Next Level
Search & Social
Better Together: Search and Social
Winning Strategies With
Faceoff: Adwords, Linkedin & Twitter Compared
Measuring Up With Social Analytics
15% discount code exclusively for our readers: