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I'm Anthony French Chef at Pastreez. I was born and raised in Paris where I learn the fine art of macarons. Lots of customers always ask me for advice about Paris. Because of an upcoming trip, or simply to know about French Culture.

We'll not teach you how to speak French :) but I want you to know a few words and sentences that might be helpful when traveling to France. So here are the 5 French Words you need to know before to visit Paris.

  • Salut

Pronounced [Sa-Lu]. This is the typical friendly "Hi" or "Howdy" that you have in the US. When the classic "Bonjour" is more formal, Salut makes the introduction more intimate with your audience. But beware, french people might be too formal sometimes, so you need to use it in good situations.

Good Example:

Asking someone in the street for the Eiffel Tower: "Salut! Où est la tour Eiffel?" - Which Means: "Hi there! Where is the Eiffel Tower?" In this situation, you friendly ask someone in the street for quick help. You can use "Salut" in this situation.

Bad Example:

Entering a restaurant to ask if they have a table available. You can't use Salut in this situation. Use Bonjour instead. Here you are in a less "friendly" situation, it can sound "Unrespectful". French language has words for friendly situation. Salut is one of them!

  • Ca va?

Yes. I guess you know this one. It means "How are you doing?". You can use ça va in all circumstances, just like in English. For example, use it like "Salut, ça va?" for any introduction sentence with someone. No worries on how to use ça va anytime, anywhere !

A little more elaborate, you can also say "Comment allez vous" to ask someone How are you doing. It's a little bit more chic and less friendly, but you can use it too. Keep in mind French has different words for similar meaning. The only difference is the circumstances you use it in.

  • J'ai besoin d'aide

When you are not in your country, it's good to know how to ask help. This sentence J'ai besoin d'aide means I need help. Let's take an example.

J'ai besoin d'aide, je suis perdu means I need help, I'm lost. Use that sentence to ask someone in the street for your direction.

J'ai besoin d'aide, je dois aller à l'aéroport means I need help, I need to go to the airport.

  • S'il Vous Plaît

S'il vous plaît is Please in English. Not much else to say except you can use it no matter what situation.

  • Merci Beaucoup

Classic french word that you probably already know, but still. Merci Beaucoup means Thank you so much. Like in English, there is no rules on how to use it, just to be polite when asking for water in a restaurant, or after check in in a hotel. You got it.

  • About French culture

A detailed post about french people will come soon. Here is a sneak peak.

You might see on the news the Yellow Jackets movements, or riots and things like that going on in France. Those are real. The context in France for centuries has been Civil Rights and revolution.

What you need to understand, if we compare with the US, France is a very old country. Centuries of Kings, fights and battles, all around Europe earning its colonies one at the time. In France, they know their rights and fought for it for a long time. It is in their DNA.

The Pros of this culture are all the social help that you can imagine: Unemployment, free Health Coverage, high minimum wage, and so on. You can live good in France. And relax! The system is made so you can't lose your job easily, and the "dream" of most french is to keep a job quiet and stay since they retire. Did I mention retirement? Yes French can have as high as 75% of your last 6 months average salary as retirement wage monthly (until the end). But I'll explain a little bit more in the next article.

The cons? Well France is not a very good to become an Entrepreneur. That is why my wife and I left France for California to build Pastreez (Learn more about us here). First of all, French people have a culture of safety, not risk. In France, the classic path is to get a stable job, get married, have children, retire and that's it. There is not much room for taking risks and having dreams, or simply doing what you love. The focus will be just to have a stable situation before to have a happy situation. I guess it is true everywhere, but especially in France.

Plus, even for those that are ready to take risks and build their company, the administrative path is so long, costly, and discouraging. Remember when we talked about the centuries of fights for rights? All this bureaucracy to start your company is an heritage of these ages.

An example, if you want to create an SARL, similar to LLC in the US, it takes about three months. You need to have at first an article on the newspaper saying that your company is "opening for business". This only costs $150 and it's useless and mandatory of course. A hundred years ago, newspapers were the only way of communication. The article to open business was a way to announce to the population that a fellow citizen is opening a shop, and to make sure that there is no one opposed to this business.

Then, you also need to open a business bank account. And banks can simply refuse to open a simple account to you with no explanation (it happened to me twice). Then you need to have the operating agreement of your company. All this is mandatory prior to get your business filed.

For any question about France or Paris, if you're planning a travel or simply curious, just comment below we'll always happy to answer. Oh and by the way, life is sweeter with Macarons. Pick your flavors and try our treats out.

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Pastreez by Anthony Rosemond - 3M ago
Recipe for French Tarte Tatin
Preparation: 30 min. | Bake: 1h 05 min.  | 10 Servings | Difficulty: Easy
Tarte Tatin is an original Apple Pie that is famous because it is baked upside down. It has been found by "mistake" by the Tatin sisters, in 1898. Overwhelmed in the kitchen, Stephanie, one of the sisters, baked for too long the apples. Trying to hide her mistake, she put dough on top of it and decided to keep baking. Her guests loved the results. Let's try this easy Tarte Tatin recipe Today at home.
Ingredients

For the apples:

    • 4 Apples
    • 5.3oz of butter
    • 5.3oz of sugar
    • Half tsp of cinnamon
    • Pie Dough (Soon a post on how to make your own Pie dough)
    Preparation of the apples
      • Peel your apples, cut it in half and empty it
      • Heat the sugar and butter in a big pan. Add the cinnamon and keep heating until caramelization
      • Add the apples and cook it for 10 minutes
      • Pre-Heat your oven at 428°F (therm. 7-8). Butter your mold then add sugar
      • Add the Apples in the mold, real tight, and sprinkle Powdered sugar. Bake it for 45 minutes
    Preparation of your Pie Dough
      • Put the Pie dough and cut a circle a bit larger than your mold diameter. Refrigerate it.
      • Put out your mold from the oven, let it chill. Then put the dough on top of the mold.
      • Pass the rolling pin on top of the dough to remove the extra dough. Bring down your oven to 390°F (therm. 6-7) and cook it for 20 minutes
      • Let it chill for at least 4 hours. Then unmold the Tarte Tatin
      • Voilà!

    Please comment if you need more advice about this recipe. We'll be happy to see your results!

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    Pastreez by Anthony Rosemond - 3M ago
    Recipe for French Lemon Cake
    Preparation: 30 min. | Bake: 30 min. | Difficulty: Easy
    Cakes, Week-ends, Financiers or Quatre-Quarts.. These cakes are easy to carry, and by definition you can take them anywhere without problems of conservation. Simple to make and very soft, they will fit perfectly into your purse or backpack.
    You can make Week-ends with many flavors. Today we'll make them with Lemons.
    Ingredients

    For your Batter:

      • 4 Eggs
      • Zest of 4 Lemons
      • 6oz of Sugar
      • 6oz of Flour
      • A pinch of Baking Powder
      • 5.6oz of Melted Butter
      • 0.7oz of Butter (for the mold 1/2)
      • 0.7oz of Flour (for the mold 2/2)
      • Mold Needed: 3 small rectangular ones 
    Preparation
      • Pre-heat your oven at 360°F (Therm.6). Melt the 0.7oz of Butter in a pan. Brush your mold with butter, then add Flour.
      • Put your Eggs in a big bowl. Add the Lemon Zest.
      • Whip and then add the sugar while keep whipping. Keep going until your batter is white and Thick
      • Mix the Baking Powder and the Flour. Then add it to your Batter.
      • Add the 6oz of Melted Butter and keep whipping.
      • Put the Batter in your Mold (3/4 of your Mold)
      • Put your Mold(s) in the oven for 30 minutes. Unmold the Cakes and let your Week-end(s) cool down.
      • Voilà !

    Please comment if you need more advice about this recipe. We'll be happy to see your results!

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    Let’s face it, finding the perfect gift around the holiday season can be tedious and stressful for many of us. Is it the color they want? Is it the right size? Is it something they already have? The second guessing can be maddening. But a tasty gift is something that will never go out of style and your friends and family can never have too much of.

    With Pastreez, giving the delicious gift of authentic French macarons is sure to put a smile on anyone’s face this holiday season. Pastreez’ easy to use ordering system makes purchasing macarons online quick and easy! 

    Their system gives you the ability to customize your order and choose exactly what fits best for that special person on your list. Not to mention their flat rate shipping, from their kitchen to your door means no matter where you live you can send the gift of authentic French Macarons to anyone, anywhere in the USA, anytime! 

    Sounds Great! But What is a Macaron?

    According to MyRecipes , the macaron (pronounced mah-kah-ROHN) is a delicate cookie made with almond flour or meal, egg whites, and confectioners' sugar that puffs up during baking to create a hollow center. The result is an airy, slightly domed cookie, the base of which is soft and chewy. Two cookies are paired to sandwich a filling typically made with butter, confectioners’ sugar, and oftentimes a flavor extract.

    Macarons are typically dyed a certain color to show the flavor that the special cookie holds. At Pastreez, the flavors of French macarons that you can order online are Apricot, Bourbon Vanilla, Cherry, Chocolate, Choco Cassis, Christmas Coconut, Heart Raspberry, Passion Fruit, Pistachio, Pumpkin Pie, Rose, Royal Cassis, Salted Caramel, Strawberry Vanilla, Tiramisu, and Turquoise Cherry.

    The History of the Macaron

    Over the Centuries that the Macaron has been around, primarily in Europe, there have been few changes to its ingredients and recipes. One of the few changes was the coloring added to each Macaron to showcase each unique flavor. The Macaron originated in Italy and soon became popular in France and to this day is still one of the most popular desserts served in elegant cities like Paris. 

    According to MadMac, the Macaron cookie was born in Italy, introduced by the chef of Catherine de Medicis in 1533 at the time of her marriage to the Duc d'Orleans who became king of France in 1547 as Henry II. The first Macarons were simple cookies, made of almond powder, sugar and egg whites. Many towns throughout France have their own prized tale surrounding this delicacy. Pierre Desfontaines, the grandson of Louis Ernest Laduree (Laduree pastry and salon de the, rue Royale in Paris) had the idea to fill them with a "chocolate panache" and to stick them together. Since then, Macaron cookies have been nationally acclaimed in France and remain the best-selling cookie in pastry retail stores worldwide!

    Macaron Fun Facts

    According to Spoon University..

    • May 31st is National Macaron Day and it’s never too early to start planning the festivities for this year.
    • The macaron is the most popular sweet sold in France with double the following realized by its rivals; the éclair and gateaux.
    • Macarons are 100 calories or less compared to a bakery cupcake with nearly 600 calories!

    The Story of Pastreez and Authentic French Macarons Online

    You now know buying macarons online through Pastreez is easy, but how did this company come to be?

    1. Idea- The owners behind these delicious French macarons online are Yami and Anthony who are French Chefs from Le Cordon Bleu Paris. After taking years to gain experience, they were able to achieve the balance of tradition and innovation laying the foundation for Pastreez, which has held the same fundamentals and beliefs ever since.
    1. Launch- Based in California since 2017, Yami and Anthony left everything in France to build the online macarons store in the United States. Pastreez has partnered with local famers to provide fresh macarons nationwide. The macarons that they have perfected are both gluten and dairy free and come in a wide variety of flavors.
    1. Today- Pastreez has found much success in the United States with loyal customers all over the nation. Each French macaron order online is shipped straight to your door, at a flat shipping rate, and each colorful treat is made with lots of love.

    How it Works

    The 3 steps to receive your specialized French Macarons are:

    1. Select your set.
    2. Pick your flavors.
    3. Enjoy Pastreez delicious handmade macarons!

    With so many delicious handmade options to choose from, it is impossible to go wrong when choosing the perfect holiday gift this season.

    Pricing

    There are many options to choose from when picking your gifts this holiday season. Let’s take a look at the options offered at Pastreez below:

    1. 12 Macarons- $22.00
    2. 24 Macarons- $39.00
    3. 48 Macarons- $69.00
    4. Macarons Making Kit- $39.00
    5. Mini Tower- $89.00
    6. Macarons Tower- $189.00
    7. It’s a Girl- $22.00+
    8. It’s a Boy- $22.00+
    9. 7 Macarons- $13.00

    For photos of these 9 great options, go to https://pastreez.com/collections/order-macarons to see what options fits best for you.

    They even offer an online subscription box which costs $19.90/ month and you or your lucky gift recipient will have the pleasure of a new Macaron delivery every month, highlighting the favorite flavors of Pastreez renown chefs! 

    These boxes are specialized boxes chosen new every month to contain the best macarons available online. The December box contains “Heart Raspberry’ and “Bourbon Vanilla”. The January box will contain the “Cherry” macaron, and the “Coconut” macaron.

    Free eBook

    To discover the online French macarons recipe, Pastreez has a free eBook available with information on some of their secret tips. The objective of this eBook is to teach you how to make macarons from your own home.

    Within this 34-page eBook it will teach:

    • Ingredients and where to find them.
    • Easy step by step instructions and secret tips.
    • Do’s and Don’t’s.
    • Which meringue to make and how to do it.
    • Macaronage and piping tips.
    • What type of oven works best and how to make yours work.
    • Baking temperature, timings, and tips.
    • Mistakes to avoid before and after making macarons.
    • BONUS: How to make a fast and easy Ganache.

    Pastreez eBook: https://pastreez.com/pages/free-ebook-macarons-recipe-guide

    Subscribe

    Pastreez is offering a limited time deal online if you subscribe with your email, you will receive the “Christmas Deal” which is the ability to get 7 macarons for free.

    This deal or any of Pastreez products are great options as a present for anyone this holiday season. To subscribe head over to Pastreez website to sign up and be a part of this great deal.

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