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Social media has become an integral part of business promotion as it  delivers measurable results. At the same time, social media trends keep changing so fast that it is almost impossible for business owners to keep track of these changes. Therefore they prefer to employ an efficient social media marketing agency for brand promotion and customer engagement.

If you are the internet savvy individual with a solid grasp of different social media channels, then you can consider setting up own social media marketing agency, without investing a huge amount. As a consultant, you have to plan a full-proof social media marketing strategy which helps businesses and professionals establish their brand identity online.

Few Important Points To Note Before Starting Own Social Media Marketing Agency

It is comparatively easier and cheaper to start a social media consulting business. This is the reason why competition is so extreme in this field. So, before you actually launch your own social media marketing services, you must complete the following steps:-

  • Conduct a detailed study of different business domains to identify exactly which sectors you can comfortably cover. For example, as a social media consultant you can chose to offer services to finance sector or green businesses only.
  • Perform a thorough research of different social media platforms to determine which are the channels you are going to cover. For instance, you can help clients set up Facebook page and start Facebook ad campaigns. Else, you may decide to focus on Instagram only. Even though you select a particular channel it is still important to have basic idea about the other social media platforms.
  • Read a lot and gather basic idea about how to develop and customize social media marketing strategy, as per each client demand and budget.
  • And last but not the least, you should work out a plan to attract clients to your social media marketing services.

While the competition is indeed fierce in this field, but with a solid plan you can attract clients to your newly established social media marketing agency. This document will walk you through the steps that your social media marketing services business needs to follow to acquire clients with ease. 

1 – Use Social Media Networking to Find New Customers for Your Social Media Marketing Services

These days, every business has a social media presence. This makes things easier for social media agencies to find clients on platforms like Facebook, LinkedIn, or Twitter. 

Marketing experts classify new customer search on social media into two categories. One approach is to use the built-in search feature. You can use Facebook Search or LinkedIn Search to connect with entrepreneurs. The other method is to approach clients by joining Facebook Groups or LinkedIn Groups.

Find Clients on LinkedIn

As a network for businesses and professionals, LinkedIn is a superb place to source new clients. The Social Media Examiner, a US-based media company, suggests using the advanced search feature of Linkedin. This feature integrates a range of search criteria, like the company size, location, industry, language, and seniority level. You can save the search criteria for future reference. Thus marketers are relieved from the time-consuming process of filling up the advanced search form every time they initiate a search.

Attract Customers On YouTube

While Facebook, LinkedIn, and Twitter are all great platforms to get new clients, you simply can’t ignore Google’s video-sharing website, YouTube! Yes it’s a great channel to connect with new clients, provided you are the smooth talker with a camera-friendly attitude. You can launch a YouTube channel, free of cost, and direct new customers to your social media marketing services. 

2 – Focus on Strategic Partnerships to Promote Your Social Media Marketing Services

Make a list of  target customers and identify other services (besides social media planning), that they might need. These are the “other” services that you do not offer. 

 For instance, clients looking for social media marketing services might  be interested in website designing and development, and SEO. 

What you can do is start a business dialogue with providers of these non-competing services. Try to forge a partnership with them. Work out a proposal based on client exchanges, from which both their businesses and your social media marketing agency will benefit mutually. 

Such a comprehensive business model can become your USP! As you  offer social media marketing services alongside similar solutions from a single point of contact, this  saves time and money for your clients. I am sure, such an approach will definitely help acquire and retain customers.

3 – Optimize Your Business For Local Search 

According to local SEO stats 2019, around 88% of consumers searching for local businesses decide to visit or make a call within a day. Almost 97% prospective buyers search online to trace a local business. This means your social media marketing agency simply can’t ignore local SEO!

However the task is not so easy. If you don’t have clear idea about how to optimize your social media marketing agency for local SEO, you might end up doing more harm than good.

The process should begin by integrating appropriate keywords into your website homepage, and meta-data. Also you need to carefully compose the webpages for your social media marketing services so that people can easily find your agency. Here you can find few more local SEO tips for assured result.

Integrate a sign-up form to your agency’s website and entice people to fill it up. You can offer a guide or an eBook related to social media marketing to your subscribers.

Related Post: 8 Voice Search SEO Tips 2019 For E-Commerce Owners (bonus Top Voice Search Keyword suggestions)

4 – Use Social Media Marketing Apps to Nurture New Leads

If you are serious about securing more customers for your social media marketing agency then you should learn to embrace latest technology. Be it  scheduling posts or creating attractive images and videos, social media marketing apps make life a lot easier for digital marketers.

Popular Social Media Marketing Apps Used By Digital Marketers

If you are the social media consultant who needs to manage multiple accounts then you have to use Buffer or Hootsuite. These tools can help schedule and monitor posts on different social media networks. Buzzsumo is widely used to find out what’s trending on which social media, who is sharing what and where.

If you need to post videos often then Story Slicer app ensures easy editing of videos. Pagemodo is the app to use for creation of attractive visual elements and customized features. And of course, there’s Canva, one of my favorite social media marketing apps. Canva lets you create stunning content to increase fan following on social media.

Constant Contact is a popular e-mail automation software which is available in app form too. It is used by top digital marketers to send automated welcome emails. Constant Contact allows you to schedule emails for future interactions. This provides a great opportunity to schedule a series of scheduled emails to inform subscribers about various social media marketing advantages.

Once they are ready to learn more, you can educate them about various social media marketing services that your  agency offers. In subsequent emails, you can illustrate your expertise in planning a social media marketing strategy that drives business success.

Related Post: 25 Top-Performing Small Business Apps That Make Life Easier for Online Entrepreneurs

5 – Work Out a Pricing Model That Prospective Clients Can’t Resist!

It is not so easy to convince customers of the compelling values that your social media marketing services offer. The fact is there are so many agencies out there, all claiming to be the best! So, how do you beat the competition and prove your worth to the client?

Here I would explain with a simple example. Have you ever attempted to check out the features of top performing social media marketing apps, like Buffer, Hootsuite or Sendible? If yes, then you must have noticed their pricing plans. Most of them encourage you to sign-up and enjoy a FREE trial for a limited period. In fact, some of them have Starter plans which you can use for up to a year or so!

You can emulate the same pricing model to encourage users to try your social media marketing services. For instance, you can offer customized services to registered users for a limited period. You can even work out a low-cost Starter plan for small businesses and startups, running on a tight budget.

While designing the pricing model, you should clearly specify what all features and benefits you offer. Also, mention what all social media marketing apps, tools, and resources you are ready to deploy to successfully implement the social media marketing strategy. 

6 – Enlist Your Social Media Marketing Agency in Marketplaces Like Credo

Run by agency veteran John Doherty, Credo helps businesses find the right marketing partners. 

 Credo aims to solve the trouble that most businesses face while hiring a social media marketing agency or SEO service. The marketplace manually introduces verified vendors to established businesses. Thus it opens up a fantastic avenue for newly launched agencies to work with top brands like Alex and Ani, Atlassian, and The New York Times. 

7 – Use Word of Mouth Marketing To Explain Social Media Marketing Advantages Offered By Your Agency

The old-fashioned word-of-mouth marketing technique is still one of the most preferred methods to acquire clients. According to research firm McKinsey, word-of-mouth impacts 20% to 50%  purchasing decisions. A study by Nielsen also reveals that 92 percent of consumers act on word-of-mouth recommendations.

You too can apply word-of-mouth strategy to spread the word about your social media marketing agency. Encourage your existing customers to review your social media marketing services on Twitter, Facebook, and review sites like Yelp. You can request friends and acquaintances to say few favorable words about your agency on their social media pages.

To Conclude

As already mentioned, it is easy to start a social media marketing agency but not so easy to retain long-term clients. Because a lot of your clients expect fast returns on their investment. And the moment they realize this is not going to happen, they may decide to move to the next option.

To avoid such a disastrous situation, you can set up ‘SMART’ goals i.e., Specific, Measurable, Achievable, Relevant and Time-based goals for your clients. By implementing a ‘SMART’ social media marketing strategy you can provide your clients a complete and transparent picture of the progress.  And this would surely help in building up a long-lasting, trustworthy relation with your clients who in turn will direct you to new business!

Reference Links:

local SEO stats 2019,

McKinsey research,

Nielsen study

Yelp link

 

 

 

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The dramatic arrival of virtual assistants like Google Assistant, Siri, and Microsoft’s Cortana, have resulted in a paradigm shift in how people use the internet to search for information.  The fact that voice search is fast becoming mainstream puts extra emphasis on voice search SEO.

There are established e-commerce players who have already implemented voice-customized SEO  are reaping the benefits too. However, e-commerce entrepreneurs who have just started, are still struggling to understand how voice search affects SEO.  

Before we proceed to discuss the tips, here are a few interesting information to understand the importance of voice search optimization.

Why Focus on Voice Search SEO?

According to tech-giant Google’s estimates, today, 20 percent of users make queries on Android devices via voice search. As per voice search stats Jan 2019, there’s a significant 35 times jump in voice search queries since 2008 and 7 times rise since 2010.

Multinational technology company Apple Inc. claims that its virtual assistant Siri has 500 million customers. 

By 2020, 50 percent of internet searches will be voice searches, predicts American media measurement and analytics company Comscore. The voice shopping domain will also grow to $40 billion by the end of 2020. 

These stats are great indicators of how voice search has gained phenomenal prominence in recent times.

Top Voice Search and SEO 2019 Tips

Here I have analyzed and explained the top 8 SEO 2019 tips related to voice queries, which I am sure will help optimize your e-commerce website for better performance. And yes, there are some bonus tips for you too at the end, i.e. the emerging voice search trends and the popular voice search related keywords.

1 – Enhance the Page Loading Speed for Voice Search SEO

The page loading speed is a crucial factor for all searches, irrespective of whether the search is voice or text-based. Search engines prefer websites that load faster.

For instance, if there are 20 websites found for a particular keyword, Google automatically promotes the fastest-loading site to the top of the search result. For effective voice search SEO, tweak the pages of your e-commerce website so they become fast and responsive. 

Sometimes, the site speed is affected by the poor performance of your web hosting provider too. If that’s the case, you need to contact the hosting company or even consider moving to a better platform.

Related Post : Planning to Invest In a Self-Hosted WordPress Site? Follow These 7 Important Steps To Save Precious Time and Money!

2 – Optimize Your E-Commerce Website for Google Algorithms

Both Microsoft and Apple have a voice and text-based search engine. But when it comes to the popularity of a search tool, Google remains the undisputed king of search engines. With almost 75 percent of the global search market share, Google, according to an article in SEJ, outperformed all search engines to claim the number one spot in 2018. In 2019 also, Google tops the pack in text-search and voice-search.

Ideally, entrepreneurs should optimize their e-commerce websites for all the search engines like Yahoo, Bing, Baidu or DuckDuckGo. Yet for successful implementation of voice search and SEO 2019 you have to stay updated about Google’s search engine algorithms. It would be a wise decision to consistently generate and optimize content for Google voice search. 

3 – Secure Your E-Commerce Website With Secure Sockets Layer (SSL)

In case you are not aware of SSL, or Secure Sockets Layer, it is a standard security technology that ensures an encrypted connection between the web browser and web server. A website secured by SSL has HTTPS (Hyper Text Transfer Protocol Secure) in its URL.

All search engines favor websites with HTTPS, as it confirms the integrity and credibility of a website, complying with the best online practices. Such websites feature on top of the search engine results page. To boost voice search SEO, secure your e-commerce website with an SSL certificate.  

4 – Develop Content Using Natural Sentence to Supercharge Voice Search SEO

If you are wondering how voice search affects SEO, then you should learn to incorporate natural sentences into your content. Consider the scenario such that you are selling to a real customer. Imagine the questions a customer might ask or queries he might have. Accordingly, you have to plan the content to meet the voice search SEO criteria.

Since the voice search concept has gained significance, it has become immensely important to create website content that uses natural language very similar to a day-to-day conversation.

Whether you are writing yourself or hiring a writer for the purpose, be sure to work out a content strategy in advance. Try to write content which clearly answers your potential customers’ questions and clears their doubts. 

A good idea is to add common phrases and words, related to the product/service you are selling. This, however, demands thorough long-tail keyword research.

You can use this tool to find out the most relevant questions people generally ask during a voice search. Simply key in a keyword and the tool will show you an entire set of relevant questions related to the KW.  

5 – Apply Short Sentences and Simple Words for High-Impact Voice Search SEO

One of the top voice search SEO tips endorsed by the top digital marketers is to use short sentences and simple words. Even the latest voice search SEO stats claim that easy-to-understand, easy-to-read sentences make websites more voice search SEO friendly.

Being concise is important because people generally use simple, short sentences for their voice search query. And the search engine’s AI shows them the simplest and shortest answer that completely answers the query. If your content is fresh and crisp, chances are, your e-commerce website will top the voice search results.

Related Post: How to Write Product Descriptions That Boost Your E-Commerce Sales

6 – One of the Most-Suggested Voice Search SEO Tips Is to Make Short Form Content 

“Less explanation is more convincing than more explanation” , this observation sometimes aptly applies to voice search optimization. Because voice search queries prefer short, clear answers. This is turn means short-form content can actually rank higher in voice search.

Such a short-form content, described technically as compact, “snackable” content, is used to tell a compelling story in fewer than 200 words. Find out how top brands have perfected the art of building high-quality brand narratives with short-form content

7 – Produce Top-Notch Content to Woo Google and Other Search Engines

To rank high, especially in voice search results, you always need high-quality content. According to voice search SEO stats, the top 5 results in voice search queries are websites that offer immersive experiences to its visitors. Therefore to bolster voice search SEO for your e-commerce website, always provide well-written and thoroughly researched content that attracts and engages the visitors. 

8 – Add an FAQ Page To Your E-Commerce Website

One of the basic voice search SEO tips that experts highly recommend is adding a Q&A page to optimize your website fast.  This is an easy way to answer common voice search queries.

Verbal queries can be questions about your business in particular, or the industry, in general. You can design a page with specific information that answers frequently asked questions (FAQs), be it verbal or typed. This can give a significant boost to voice search SEO.

Another good idea is to include a form where visitors can post their own questions. Websites with clear answers to queries have a golden chance of featuring on top of the search results page. 

Top Voice Search Keyword Suggestions

If you want to master voice search and SEO 2019, then how could ignore the keywords that dominate almost 30% of voice queries!

Here’s a graphical representation of the most effective keywords and their respective usage. For instance, “How” is the most popular keyword used frequently during voice search, and it’s usage is around 9% of the total voice search.

Try to add more of these keywords in your content, to rank higher on voice search.

A List of Voice Search and SEO 2019 Trends You Must Know

A recent voice search study reveals the following voice search SEO stats :-

  • Search engines display featured snippets on top of search results. 40.7 percent of voice search answers come from featured snippets.
  • Although short-form content is good for voice search SEO, it’s great to have a mix of both short and long-form content. Sometimes, Google shows long-form answers to voice queries. The average word count of such content is 2,312 words.
  • Google displays voice search results that almost follow the 9th-grade writing standard! So time to say goodbye to complex sentences and technical jargon??
  • Content with high-level social engagement performs well in voice search. The top voice search results have an average of 44 Tweets and 1,199 Facebook shares.
  • Search engines prefer concise, short replies to voice search questions. Google’s average voice search result is 29 words.
  • In voice-search rankings, Schema does not play an important role. Only 36.4 percent of voice search results are from web pages using Schema. 
  • 70.4 percent of Google’s voice search results pages are HTTPS secured. Website addresses with HTTPS dominate voice search results. 
  • A voice search results page loads in 4.6 seconds, which is 52 percent faster than an average page. The page load speed plays a vital role in voice search SEO. 
  • According to an OC&C Strategy Consultants report, voice e-commerce was $1.8 billion in the US in 2017. This makes perfect sense to optimize your e-commerce website with voice search SEO.   
To Conclude

Hope the above-discussed voice search and SEO 2019 tips, stats, and trends will help you decide how to optimize your e-commerce website for voice queries. Keep in mind that voice search is here to stay as its popularity is on the rise. With time, it will only become more accurate, intelligent, and responsive.

However, many things about voice search are still unknown. So, how voice search affects SEO in the coming days, is yet a matter of research. However, as an e-commerce owner, you should start the preparation for voice search SEO now to outsmart competitors in coming days!

Reference Links:

Apple-says-that-500-million-customers-use-Siri

The voice shopping domain will also grow to $40 billion by the end of 2020.

Article in SEJ

voice search study

OC&C Strategy Consultants report

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The term “small business” is no more considered an option for those who couldn’t land a prestigious job. Rather the young qualified professionals are now willingly dumping their high paying 9-to-5 jobs to chase dreams and pursue passion.  Fortunately, in this digital era, starting a profitable business from ‘zero’ is becoming increasingly easy.  Right now there’s no dearth of money making business ideas. Thus a wannabe entrepreneur enjoys lots of flexibility in picking up the most interesting and rewarding biz idea.

This article presents an interesting list of hot new business ideas to help kick-start your entrepreneurial voyage from the comfort of your home. Most of these small profitable business ideas listed below need just an internet connection to start. Few however, demand specific skills and specialized knowledge. So, let’s check out what these ideas are.

Offer Bed and Breakfast – One of The Most Lucrative Money Making Business Ideas Worth Considering

Home-stays are rapidly emerging as one of the hot new business ideas in the hospitality sector. This is quite evident from the phenomenal growth of portals like Airbnb. If you are lucky enough to live in a house that has multiple spare rooms, then you can earn a few hundred dollars per month. How? By simply listing your rooms on sites like Airbnb with bed and breakfast service!

Guest hosting also opens up various earning opportunities. Besides bed and breakfast, you can offer added services. These can be arranging flight and cabs, planning city tours and cultural activities, taking the guest to exotic eateries, etc.

According to recent statistics, there are 1.9 million listings on Airbnb. The portal has 150 million users, covering over 65,000 cities. Since 2008, 400 million guests stayed at Airbnb listings.  

Make Money by Referring Customers to Businesses in Your Neighborhood

If people trust your suggestion and call you up to know about the best bistro, lawyer, or dentist, then you can make a buck by referring them to businesses you know. Referral service is one of the oldest money making business ideas that has made many people rich.

In this internet age, you need to build a website to features businesses you intend to work with. Market your website among friends and family. Just make sure that your users can easily and instantly access authentic information, they can’t find elsewhere.

Provide Child-Proofing Services – And Earn More Through an E-commerce Store

Child-proofing is one of the small profitable business ideas that many entrepreneurs don’t know about. This makes it one of the low-competition, money making business ideas.

Want to know what a child-proofing service exactly is? Simply speaking it is about providing a safe home for babies. As a child proofing service provider, you have to do a survey of the client’s home. Your responsibility is to find out particular nooks and corners which might be dangerous or unsafe for the baby. That area can be a sharp corner, staircase,or a kitchen cabinet. Even a door lock that doesn’t work properly is considered unsafe for a kid.

You can also boost income by starting an e-commerce store to sell baby products.

Why childproofing business is growing fast? According to latest statistics, 80% of child deaths occur at home; reasons are poisoning, choking, burning, or drowning. This is why parents have now become quite conscious child safety as home. They are ready to hire child-proofing experts to implement home safety measures.

The increased awareness is driving the global child-proofing market, which is growing at a CAGR of 6.96%.

Offer Online Editorial Services to A Broad Range of Customers

As a part of editorial services, you can offer a multitude of solutions. Few services which are in demand are ghostwriting, copywriting, article writing, editing, proofreading, and web content writing. You can extend your online editorial services to small businesses, large enterprises, students, professionals, authors and more.

Setting up an editorial services company is one of the best business ideas to make money online without any huge involvement. And there huge scope of making money from this business.

Beauty Vlogging – One of the Hot New Business Ideas Trending on YouTube

These days, beauticians and makeup artists are turning into YouTube celebrities. They are earning in five figures by providing beauty tips and makeup tutorials to their audience.

If you are an expert makeup artist, looking for money making business ideas, then launch a YouTube channel to earn money online.  You can run this business right from your home. Simply you s need a laptop or a desktop with high quality webcam and microphone to operate. Even you can do beauty vlogging from your mobile phone. To make more money, you can develop a website and sell makeup courses and/or beauty products to interested candidates.

According to Statista, in the year 2017 more than 88 billion videos related to beauty-related were viewed on YouTube. This figure was 55 billion in the year 2016. YouTube reported 700+ million views of videos that serve beauty content.

Patient Advocacy Is Gaining Tremendous Importance Across the World

You should not treat patient advocacy like any other general business. It is actually a sort of healthcare specialization service where you have to provide support to patients suffering from long-term illness.  These patients are most likely, not in a condition to attend to their own medical condition.

As a patient advocate, you have to monitor several important things. For example, you need to suggest the right hospitals, collect bills to claim insurance. Also you have to negotiate with insurance companies to pass on the optimum benefit to your client.

While patient advocacy business can be started without any investment and even during weekends, but a thorough groundwork is always suggested before you take the plunge.

Real Estate Management Is Emerging as One of the Top Money Making Business Ideas for New Entrepreneurs

A real estate manager is the first contact for people looking to buy or sell their properties. As a real estate manager, you need to undertake several responsibilities. Besides ensuring safety and maintenance, a real estate managers  confirms that properties managed by him are free of litigation.

Real estate management is one of the best business ideas to make money instantly. Why? Because there is an opportunity to increase earning potential. You can make money by undertaking a variety of additional jobs like interior designing, furniture supply, painting, landscaping, etc.

MarketsandMarkets, a market research firm expects the global property management market size to grow at a Compound Annual Growth Rate (CAGR) of 8.8% between 2018 and 2023, from USD 14.47 billion to USD 22.04 billion during the forecast period.

A Telemarketing Unit Is One of the Best Small Profitable Business Ideas That Is Witnessing Growth Over the Years

With an aim to cut down costs, an increasing number of businesses now outsource their marketing campaigns.  Thus telemarketing services are in demand.

As a telemarketing business owner, you have to generate warm leads, and set up customer appointments on behalf of your client. If you have good communication skills and can fluently communicate in different languages, then you can start a telemarketing unit.

Transparency Market Research, a leading market research and intelligence firm, reports few stats. The global outbound telemarketing market will touch $12,201.4 million by 2025. This a big leap from $8,848.9 million in 2016, posting a CAGR of 3.7% between 2017 and 2025. 

Become a Health and Fitness Guru on YouTube

Health and fitness topics are in the most-searched categories on YouTube. For fitness enthusiasts, a health and wellness-related YouTube channel is one of the hot new business ideas to consider right now.

If you know how to treat different health issues the natural way and have benefited by following a certain fitness regime, then share such info with your followers on YouTube.  However, to make money on YouTube you need to be innovative and methodical. 

The global health club industry revenue reached $87.2 billion in 2017. And the industry has 151 million members worldwide. This is  reported by the International Health, Racquet & Sportsclub Association. The health and fitness sector is growing fast, as brands are approaching vloggers to promote their products.

Website Flipping Ranks as One of the Top Profitable Small Business Ideas for Web Developers

One of the hot new business ideas for tech enthusiasts, website flipping is all about buying a website, optimizing it, and selling it at a profit. If you are a web developer, who can expertly identify websites that have room for improvement, then this business is ideal for you.

To make money from website flipping, however is not so easy. You need to know the ins and outs to website flipping to make the most of this online income opportunity.

Start Currency Trading If You Know the Fundamentals of the Forex Market

Currency trading is increasingly becoming a popular trend. These days, many stockbrokers and banks offer online trading platforms to trade currencies at lightning speed. You can use the platform to do your own currency trading. Else you can start a currency trading business also, on a profit-sharing basis with the Forex trading platform provider. The business demands thorough analytical and technical skills to understand the foreign exchange marketplace worldwide.

According to NASDAQ, the global foreign exchange market trades over 5 trillion dollars every day. The Forex market trading volume is 25X more than the total equity trade volumes worldwide. 

Custom Clothing – An Untapped Industry With Great Growth Opportunity

The online custom clothing market is still at its nascent stage, and the sector is fairly untapped. This throws open an excellent opportunity for fashion stylists. If you are a fashion enthusiast looking for hot new business ideas, then this industry offers significant growth potential.

If you are passionate about trending styles and fashion, you can start this online business and provide personalized tips to your clients. Your custom clothing suggestions can range from designs to fitting, patterns, and fabric.

According to a report published by Credence Research Inc, the custom T-shirt printing segment alone will cross $10 billion by 2025,. Through the forecast period, i.e. 2017 to 2025, the global market for custom T-shirt printing will grow at a CAGR of 6.3%.

Application Development Is One of the Booming Money Making Business Ideas Today

IBISWorld reports that the market size for smartphone applications in the US is $12 billion. The market is growing at a crazy speed, with an annual growth rate of over 36%.

Do you have the expertise to create unique applications for web/Android? Then this is the right time to enter the app development market.  Yes, this is one of those businesses that make money for you even when you are sleeping! The best part is, this business requires only app development skill, and little to zero investment.

Sustainability Consulting – Help Businesses Manage Social and Environmental Responsibilities

Today’s business model lays great emphasis on CSR (Corporate Social Responsibility). The sustainability consultant delivers social, economic, and environmental benefits to stakeholders, employees, and the public.

Modern businesses, need sustainability advisors to recommend them unique options and solutions. The advisor is responsible for sustainable development without impacting the bottom line.

Recently an independent research firm Verdantix published a forecast model. It  shows that the global sustainability consulting market will touch $1 billion in 2019. Spending on sustainability commitments will also increase. It is expected to rise from $877 million in 2015 to over $1 billion in 2019.

If you have specialization in this field, then consider sustainability consulting. It is one of the best money making business ideas that can actually make you wealthy very fast!

Cyber Security Consulting Features as One of the Extremely Popular & Profitable Business Ideas

As a cyber-security consultant, your prime responsibility is to protect clients from diverse security threats. These can be virus attacks, scamming, and hacking and related issues. Cyber-security consultants play both the roles of a defender and attacker in software programs, networks, and computer systems.

If you have a bachelor’s degree in computer science, then you can start a cyber-security consulting company and make a living out of it.

The total value of the global cyber security market was $116.5 billion in 2018. Business consulting firm Grand View Research predicts a CAGR of 11.0% over the forecast period 2019 – 2025. 

Become a Social Media Advisor – Help Businesses Get Social Media Recognition

With the addition of new platforms every year, the social media craze is not going to die soon. This makes social media consultancy one of the most sought after business ideas to make money in recent times.

The best part is you can become a social media constant without any formal training. If you have a significant social media fan following (preferably 1000 plus), you can start making money as a micro-influencer.

And then you can opt for certification courses conducted by several established platforms. You can take your pick from Google, Twitter, LinkedIn, Udemy and the like. The certification will turn you into a thorough professional within a few months.

Start a Business of Creating and Selling Online Educational Products 

Educational product creators are making smart money. Sometimes they can earn even better than bloggers and vloggers. This is because they offer specialized knowledge and expertise in a digital format, such as an e-book, online course, presentation, etc.

If you have a subject-specific knowledge to share, you can publish and sell your own e-book. The most popular  free self-publishing platforms are Amazon’s Kindle Direct Publishing (KDP) and Barnes & Noble. You can even design online courses and sell it from your own website. Else you can try several trusted online course platforms to sell the digital educational product.

Launch Desktop Publishing Business And Earn in Your Spare time

If you have few years of experience in freelance desktop publishing, then consider starting a full-fledged business now. You need to create a business plan and decide what sorts of assignments to take up from clients. Generally customers place orders for brochures, pamphlets, posters, magazines, newsletters, etc.

You simply need a computer and a high-quality desktop publishing software to tart this business. There are design tools like Lucidpress or Scribus which can be used for free.

If you are a designer confident about own creativity then consider desktop publishing to make easy money online.

Offer Virtual Assistant Service To SMEs and Startups

A virtual assistant is basically a digital version of a personal assistant. If you have held the post of a personal assistant in an office, then this business is ideal for you. Work as a virtual assistant and enjoy greater freedom. As you get to pick your clients, working hours, and pay rate, that assures greater job satisfaction. 

The fact that only 59% Virtual Assistants work full time, makes it quite a lucrative part-time business proposition. According to Global Market Insights, Inc., the intelligent VA (IVA) sector is expanding fast. From a modest $1 billion in 2017 this industry is expected to reach an astronomical $11.5 billion figure by 2024.

Undoubtedly, the Virtual Assistant industry is on the verge of phenomenal growth and a young entrepreneur can immensely benefit from this expansion.

Start a Virtual Reality Related Business – One of the Fast Emerging Small Profitable Business Ideas

VR is rewriting the technology dictionary every possible way! Terms like “Oculus Rift” no more sounds like a spaceship component. Neither do people misinterpret “Google Cardboard” as a Google card game! This means people are ready to explore the world of virtual reality. They are willing to spend money on VR technology too.

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If you plan to start a business from home then prepare yourself for some tough competition ahead. While it might sound too easy to make money running a business from home, but the reality is quite different. Since past few years, home-based entrepreneurship has become quite popular. A report released by the Small Business Administration (SBA) states that almost 50% of small businesses operate from home in the United States. Sole proprietorship is the recent trend as 60% of these small businesses operate without any paid employee. Such a competitive scenario naturally emphasizes the need to stay focused working from home.
Why It Is So Important To Stay Focused Working From Home?

Let’s imagine a situation. Just when you are drafting an urgent e-mail, your phone starts ringing. It’s a call from your close friend who is now free to chat. Since you are working from home, your friend decides that you are free too, to take her call anytime!

Or it might even happen that you decide to binge watch your favorite Netflix web series , simply because you feel you deserve an afternoon break of half-an-hour. And then you never realize when end up watching that Netflix show for 2 hours with the excuse that  And last but not the least is that gnawing feeling of insecurity and loneliness that home-based entrepreneurs often experience,  whenever a failure strikes.

Before you ask yourself “how can I be productive when working from home”, you must know what are the prime reasons that attribute to a home businesses failure. If you believe it’s the “M” (money) factor, then you are getting it all wrong!

Entrepreneurs who have turned their home-based startups into successful ventures feel otherwise. In fact many believe your inability to set up a goal and stay focused working from home can put an end to your dream venture. And unless you learn to dedicate yourself totally to your home business, you will keep searching for the answer how can I be productive when working from home! Needless to say, it will disrupt the money flow too. 

Here I am revealing 7 easy tips which I am sure will help you stay focused working from home.

Create Your Own Office Space

You might be wondering is it really so important to set up a home office to stay focused working from home?  The answer is absolutely yes! You won’t be able to concentrate completely if you keep working with your laptop, sitting on you couch or bed.

So, now that you have decided to work from home, simply take a look around to search for a nook or corner where you can set up your home office.

You may need to do a little bit of planning to decide exactly where and how to set up your home office. If there is no extra room to set It up, you can convert a corner of your drawing room into a cozy office space. 

It is not actually that expensive to design a home office. Do an online research to find out home office decoration ideas which don’t cost a fortune. If you have a friend or acquaintance who have some idea about interior decoration then you can consult that person for home office decoration ideas.

Home Office Tips

There are few things that you definitely need for your home based office. For example you need a work table, and a comfortable chair (preferably with a straight back support) to work comfortably for long hours.  Can you operate without  a laptop with steady internet connection? Guess no! You may need to purchase a printer, scanner and digital camera if your work demands so.

If possible try to avoid these items for your home office, e.g. a TV, a bed, a gaming console, and any other furniture or home decor items which are likely to cause disruption, .

And last but not the least you should maintain a time schedule and office decorum. Get dressed for your home office,  maintain a specific lunch break,  and so on.  Sounds crazy?  Well try doing these things for a month or so. You will notice how easily you can stay focused working from home!

Follow A Work Schedule To Stay Focused Working From Home

Out of bed and straight hitting the keyboard?  Definitely, it’s not the way to stay focused working from home! For home based entrepreneurs, it is very important to follow a specific work schedule to make the most of every minute.

But before that you need to ask yourself what are your most productive moments. Do you feel like completing the most complicated task in the morning or afternoon? Accordingly you can plan your schedule.

To find the answer to the question how do I motivate myself to work from home, you must take a close look at your business calendar.  If you are the type of person who prefers to plan everything in advance then you can do so on a weekly or a monthly basis.  Then again if you are the person who is not so comfortable scheduling everything in advance then you can plan your workload on a daily basis, as well.

No matter if you are the monthly or daily planner person, I insist on creating and checking your priority list every morning. You can start your day by checking the email and replying to urgent queries. This will help set the pace for the day ahead.

Once you come up with a perfect work schedule for your home office, make sure to stick to it sincerely. Learn to respect own time and people will start respecting your time too!

Related Post: How to Start a Productive Day With Positive Vibes

Don’t Get Distracted By Household Responsibilities

The fact that you work from home, might tempt you to complete some household chores whenever you have free time.  Well you should learn to tune yourself to avoid such distractions.

Initially you might have a problem completely switching out from household responsibilities.  Try to change your mind set gradually.   Remember your home based business is a 12 hour (if not more) commitment. And you can’t allow yourself to run the dishwasher or washing machine in between!

Limit Your Social Media And Whatsapp Activities To Stay Focused Working From Home

When you are working from home, social media is a sure distraction which is very difficult to avoid.  You might be tempted to check out what your friends are posting on Facebook and Instagram. But remember such casual browsing of social media won’t help boost your business.

In this regard I would like to share a prudent advice of Neil Patel, the self-made successful internet entrepreneur.  He advised new entrepreneurs to use social media only if it helps in business networking and expansion.

So yes, if you really want to avoid distractions when working from home, learn to restrict your social media time or else use it in a productive manner.  For example if you know that, your prospective customers visit Facebook at a particular time of the day, you can plan the visit accordingly to interact and network.

Learn To Say No To Unproductive Or Unnecessary Networking

The example I gave in the beginning would help you understand this particular point.  Often people underestimate the importance of running a business or freelancing project from home. This may lead to an untimely phone call or a social invitation from a friend or an ex colleague, which clashes with your business hours.

Now you might be too polite to reject that invitation or you might be tempted to catch up with your friend. What ultimately happens is that you end up with extra workload for the next day.   Now if there is a client deadline staring at you, then you might be forced to work overtime to meet the deadline. Out of desperation, you might end up committing a fatal mistake and losing a valuable client.

Stay Fit To Stay Focused Working From Home

Physical fitness is often overlooked and compromised when you decide to run a business from home.  Most of the time you work at your home office, stressing your neck, back and eyes. As compared to a regular office goer, your physical activities get reduced drastically, which can lead to several health issues like back pain, stiff shoulder, headache, etc.

So one very relevant answer to your question, how can I be productive when working from home,   is to engage yourself in some fitness activities. You can join a yoga class or get a gym membership. A morning or evening walk is also a great idea to stay fit.

An exercise break can boost your brain and reduce your stress level.  You will soon start feeling more motivated and energized.

Automate Or Outsource Certain Business Processes

If you are trying to manage everything on your own, then you are most likely to end up stressed and disoriented.  So an easy way out is to take the help of business apps, to automate certain business processes. Many of these business apps are now available for free or at a nominal cost.

The other way out is to outsource certain business activities, which you feel can be handled by a freelancer.  For instance if you are running an e-Commerce Store then you can outsource the content writing process or hire a virtual assistant to help with daily administrative tasks.

Related Post: 25 Top-Performing Small Business Apps That Make Life Easier for Online Entrepreneurs

Reward Yourself A Vacation

How can I be productive when working from home? The answer is by rewarding yourself an occasional break. Yes, it is very important to take a small vacation or a weekend off and return rejuvenated to resume your home business.

You can plan a location after successful completion of a project.  This will give you the feeling that you have actually earned the trip.  At the same time you need to make sure that your business processes don’t get hampered because of the break. 

Always plan in advance.  Inform your clients and remote employees about your unavailability.  And yes, don’t stretch the vacation whimsically just because you can allow yourself a break!

Let Money Motivate You

A wise person should have money in their head, but not in their heart. —Jonathan Swift.

So yes if money is in your heart, motivation will automatically flow in!  If you have been told before that it is not right to think of money at the initial stage of a business, then you can safely ignore the advice now.

Actually there is no harm exploring a revenue generation model even if your business is a month old. The moment your home based business starts earning money, you automatically feel motivated and responsible to run it long term.

Recommended Reading
Think And Grow Rich, an Amazon bestseller, offers 13 easy rules to condition your thinking like the rich. The author believes these tips will help you get rich as well. Click the image to check out…..

At the same time don’t take any desperate decision, simply because you feel compelled to earn money from your business.

To conclude

It is actually not that difficult to motivate yourself to work from home provided you set up a long term plan and  chalk out the exact actionable steps to reach your goal.

Don’t overwhelm yourself with goals which are too hard to achieve or too time consuming. Prepare yourself to take small steps at a time. This way you will find it easier to stay focused working from home.

If you find the post informative enough then please click the “share” button and help it reach more readers looking for such information.

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A bustling community of 54 million, Etsy has redefined the market for hand-crafted products by bringing together buyers and sellers from across the globe on a single platform. Founded on June 18, 2005, Etsy has now become the booming, 24-hours open e-commerce platform with over 1.6 million sellers and 25 million active buyers. If you are one of them, looking for ways to promote your Etsy shop for free, then this article will help you decide your next move!

Right now there are many creative entrepreneurs, making a five-figure income per month from Etsy. But definitely that’s not the story of every Etsy store owner!  To be in the five-figure earning bracket, you need a set of solid strategies to promote your Etsy store online. Here I have shortlisted 50 effective tips to promote your Etsy shop for free.

But I would strongly recommend, not to attempt all the 50 tips at the same time, especially if you have just started selling on Etsy. Pick up the strategies which you are comfortable executing.

Promote Your Etsy Shop for Free With These Killer ToolsMarmalead For Search Engine Ranking

Boosting search engine ranking of your Etsy store is critical to getting your products featured before a wide audience. To optimize your Etsy shop for the search engine, it is necessary to figure out the most appropriate keywords to use in your listing. This is when the keyword analytics tool Marmalead comes in handy. Rather than blindly speculating the best keywords to promote your Etsy shop, you can take the help of Marmalead’s machine learning feature to identify the most successful keywords in your niche.

Fotofuze To Beautify Product Photos

The success of an e-commerce store immensely depends on product photos. Visually appealing images draw customers and entice them to make a purchase. Photo editing tool, Fotofuze, lets you create high-quality, “Etsy ready” product images. 

eRank To Boost Your Etsy Store Visibility

 Originally known as EtsyRank, this  comprehensive suite of free tools can heighten the appeal and visibility of an Etsy Shop. From keyword analysis to SEO, listing reviews to rank checker, audit, profit calculator, and social media strategy, eRank empowers you with everything you need to promote your Etsy shop for free.

ReferralCandy For Easy Creation of Referral Links

The tool, ReferralCandy allows you to create a personal referral link for your customers, which they can share with friends and family. Whenever someone buys a product from your Etsy shop using that referral link, your customer earns a certain commission. Such a reward, even though small, can immensely help expand your customer base in no time.

Google Trends To Learn the Search Trend

Finally, the big daddy of all is Google Trends. This free tool lets you find out what people are searching for, in which location and at what time. Knowing the hottest market trends will help you determine what people are likely to buy at your Etsy store.

How to Promote Your Etsy Business on Pinterest

Pinterest is now widely used by small business owners, professionals and freelancers to connect with individuals of similar interests. And yes, this platform is also searched for unique products that are otherwise not easily available. Therefore, this top-favorite social networking site offers you an opportunity to promote your Etsy shop for free.

When more people pin and re-pin your Etsy products, your store becomes easily discoverable to potential customers.  Use the following actionable tricks and tips to promote your Etsy shop on Pinterest – 

  1. Give clear names to your board so that people immediately understand what it is about.
  2. Create colorful pins that easily attract users. Always add keyword-rich titles and description to boost visibility of your pins.
  3. Try pinning 3-4 times a day to deliver fresh content to your Pinterest followers.
  4. Follow, re-pin, and leave comment on other people’s boards that relate to your Etsy shop.
  5. Use Pinterest search engine to find trending keywords in your specific niche. Accordingly create your pins to get more shares. Here’s a screenshot to show how the search engine works.
    How Pinterest search engine works: screenshot
  6. Join Pinterest group boards to attract more people to your Etsy shop.
  7. Share your Pinterest boards on other social platforms like Facebook and Instagram. This is an easy way to let the world know that you are on Pinterest.
 How to Promote Your Etsy Shop For Free on Facebook

Of course, you can’t ignore Facebook, when it comes to your Etsy shop promotion online! If you can use FB the right way, it can drive a huge traffic to your Etsy shop.  Here’s how you can use Facebook to promote your Etsy shop for free – 

  1. The very first step is creation of a Facebook Business Page. You need to fill up all the relevant sections to provide more info about your Etsy business.
  2. Craft the “About” section smartly and plant relevant keywords.
  3. Plan a social media strategy at least a month in advance and keep posting accordingly.
  4. Use the Facebook story section to share your Etsy story, e.g. how you come up with the idea, how you design and create Etsy products and so on.
  5. Make an extra effort to connect with your fans and followers by replying to their queries, commenting on their posts, sharing your views, re-sharing their posts and so on.
  6. Don’t just share your Etsy product links. Instead, make your FB page interesting by posting videos and photo albums of your products, which are shot separately with a high-end camera phone. Also use the Facebook business page to inform followers about upcoming product launches, deals and discounts. This will encourage them to keep visiting your Etsy FB page on a daily basis.
  7. Use the FB page to educate readers by sharing informative blog posts related to your business.
  8. Join Facebook groups that support Etsy selling.
  9. Update your Facebook Business Page with latest information.
  10. Use Facebook audience insights to assess the performance of your page  
How to Promote Your Etsy Listing With Email Marketing

Besides SEO, word-of-mouth, and social media promotion, there is a fantastic scope to promote your Etsy shop through email marketing. However the one problem is that Etsy platform doesn’t allow direct capturing of e-mail from buyers.  Mentioned below are the best practices to deploy to promote your Etsy listing with email marketing. 

  1. Get started with a free email marketing software like Sendinblue or Mailchimp. Create a business email id, matching your Etsy shop name.
  2. Design an email capture landing page and display it prominently on your website (if you have any).
  3. In case you are operating without a website/blo, i.e. directly from Etsy platform, then you can use Leadpages or Mailchimp to create attractive landing page and share it on Facebook, Twitter and LinkedIn.
  4. Play with various templates and styles to create informative and engaging newsletters. Follow a particular schedule to send the newsletter to email subscribers.
  5. Make a note of significant dates and plan your content creation calendar accordingly
  6. Always inform your email subscribers in advance about new product launches
  7. Occasionally, send coupons and special discounts to your subscribers.

How to Promote Your Etsy Shop For Free Without Social Media

Is it possible to get off the social media bandwagon and still make good sales? The answer is yes! However an important point I would like to mention in this regard. If you want to promote your Etsy business without social media, then the best approach would be to host a separate website to showcase your Etsy listing.

Listed below are some Etsy focused marketing strategies which will enable you to promote your Etsy shop for free without significant social media presence.

  1. Plan to Go Big if You Seriously Want to Promote Your Etsy Shop For Free

Load your Etsy shop with as many products as possible. Start with at least 50 items, and then, keep expanding your store. Customers increasingly get attracted to stores that have a variety of products available offered at various prices. The mantra is – the bigger the better. Also, try to have a diverse product portfolio to pull in different personalities to your Etsy shop. 

  1. Do a Continuous Evaluation of Your Store

Monitor your Etsy store continuously to make sure that your ideas and designs are fresh and evolving as per expectations of your target audience. Request feedback from customers and peers to determine further scope of enhancement. Set specific goals for improvements, and stick to the deadlines.  

  1. Be Creative With Your Offer

People come to Etsy for exclusivity, and an individual touch, which they don’t get when buying off-the-shelf products. Most Etsy shoppers appreciate a handwritten ‘Thank You’ card, a beautifully wrapped package or a short story about the product on the wrapper, e.g. if you are selling lavender essential oil, you can design the wrapper with some interesting information about lavender flower.  These personal touches don’t go unnoticed and can actually help promote your Etsy shop.

  1. Always Offer Value for Money

As an Etsy seller you need to be careful about pricing the product. The problem is there are many Etsy sellers who attempt to monetize their hobbies and end up overcharging customers to justify their time and effort.  One should, however, remember that there are many brick-and-mortar businesses and online stores selling similar products at competitive prices. Therefore to be a successful Etsy seller, you should learn to offer the best value for money.  

  1. Understand Customer Demographics

It is crucial to understand the demographics of your customers. By identifying the age, gender, occupation, and income, you will be able to customize the products and promote your Etsy shop successfully to your target customers. This will push your sales up dramatically. 

  1. Quickly Adapt to Changes

E-commerce platforms that don’t learn to adapt to the ever-changing market dynamics, are likely to perish sooner than expected. Therefore to ensure your Etsy store’s healthy survival, it is important to stay updated and informed about latest trends, be it fashion, health, home décor, etc.

Always keep a Plan B ready to promote your Etsy shop, in case the trend indicates something different. Let’s explain with an example. According to Pinterest fashion prediction 2019, demand for bamboo bags and wooden tote bags are on the rise. Now if your inventory contains more leather or textile items, you might consider selling them off at discounted prices to include more wooden and bamboo products.

After all no one wants to end up with an unsellable inventory, isn’t it! Such changes that keep up with the latest trends, will surely make your Etsy shop popular in no time!

  1. Stay in Touch With Your Buyers

The internet is full of impulse buyers. In fact a majority of hand-crafted showpieces get sold on impulse buying. To tap into this customer segment, be prompt to reply queries from present or prospective buyers.

When it comes to wooing impulse buyers, it is very important to stay connected with them, be it via text messages/ e-mail or even Whatsapp messages. In addition, being always available to answer customers is a great way to promote your Etsy shop too.

  1. Market Your Own Listings by Offering Relevant Suggestions

Successful Etsy store owners always find a way to market their own listings to keep customers hooked to their store. The strategy is very simple. Let’s explain exactly how it happens at Etsy.

Suppose you have initiated a search for “Fringed scarf”.

Etsy directs you to a beautiful fringed scarf sold by ReedsCreationsCrafts. While you proceed to add it to the basket, you notice some more creations by the same seller and you might be tempted to check some of them before finalizing the purchase!

If you are operating with your own e-commerce store, then you can plan the listing smartly. You can decide what sort of relevant suggestions or listings to display, whenever the visitor expresses an intention to purchase.  The strategy not only helps promote your Etsy shop, but amplifies sales significantly.

  1. Announce Limited Period Offers To Promote Your Etsy Shop For Free

Discounts attract people, and the phrase “limited-period” or “discount still stock lasts!” creates a sense of urgency, which translates into increased conversions. The best way to promote your Etsy shop, and to boost sales, is to offer exclusive deals and discounts for a limited period. You need to plan attractive discount schemes around one or two dates like Christmas or New Year and try to maintain that pattern every year. Words like “exclusive”, “free delivery”, “bestsellers”, “up to 40-50% off” are sure crowd pullers!

  1. Improve as a Crafter

Artists should evolve continually to avoid stagnation. To grow consistently, grab every little chance to develop new skills and explore something which you have never tried before as a crafter and an entrepreneur. Craft things that make you happy. This will keep your creativity alive, fresh, and coming.

  1. Post Quality Photos of the Product

Professionally clicked attractive photographs play a key role in closing the deal on Etsy. Your clicked photographs should give a feel of the real product. Use a variety of high-quality, eye-catching images to attract customers to your store. Be creative and think out-of-the-box to make the most of the 5 extra photo slots that Etsy offers. Photographs taken in natural light produce the best results. And yes, if you Photoshop-ing your images, do it carefully and realistically. Buyers have become quite smart these days to discover the reality behind the glossy image!

  1. Use Medium Tail Keywords to Boost Search Engine Ranking

Long-tail keywords are no more considered the best option for search engine ranking. Optimizing for medium tail keywords (3 to 5-words) is the trend now. Medium tail keywords are descriptive, but they are not too long to disrupt the natural flow of your content. If you want your Etsy store to top the search engine ranking, find the best medium tail keywords and use them properly in product titles and meta descriptions.

  1. Write Product Descriptions Intelligently

Highlight every key detail about your product, including its features, utility, measurements, and the materials you have used. If you have used eco-friendly materials to manufacture the item, mention it specifically to create an instant impression.

Do a little bit homework before writing the product description. Ask yourself, what the customer might want to know about your product. Accordingly write the description to provide them the answer. Incorporating relevant keywords within product descriptions will boost the SEO ranking, which will automatically promote your Etsy shop.

  1. Enhance Customer Experience With Custom Packaging

An aesthetically designed packaging not only highlights your brand but it also makes the buyer remember your Etsy product for long. Imagine the buyers’ delight when they receive the Etsy package tied beautifully with satin or lace ribbon and a cute handmade “thank you” tag hanging from the ribbon!

Heightened customer experience helps build rapport, which encourages customers to return to your store.

Packaging is indeed an art and some Etsy sellers have taken it to a different level. If you need inspiration with Etsy packaging then get some amazingly beautiful packaging ideas here.

  1. Ask a Vlogger to Review Your Products

These days, vloggers have an edge over traditional bloggers. This might be because video blogs, or vlogs, have a captivating visual appeal that attracts huge traffic. High profile vloggers have huge fan following. If you can get one to review your products, then nothing like it!

  1. Find Out Ways to Appear in Mainstream Media

In this age of multiple television channels, getting featured on mainstream media is not at all impossible. There are many TV shows and business magazines that feature unique businesses and innovative entrepreneurship. If your Etsy store is indeed selling something special, then you might get an invitation from the show organizer or the mag editor to talk about your Etsy business. Undoubtedly the best way to grab eyeballs and promote your Etsy shop for free. 

  1. Ask Friends and Family to Promote Your Etsy Shop

To get things moving, request your family and friends to spread the word about your Etsy business. Just to give them an idea about your product, you can gift them an item on special occasions like birthday, or marriage anniversary. A little help from your friends and family can help promote your Etsy shop a big way. 

  1. Support a Good Cause That You Believe In

Corporate social responsibility (CSR) is in. You might not be a corporate entity yet but you can still allocate a small percentage of your profit to support a cause. When you donate a share of your profit to the local charity, you will experience a surge in sales. Social..

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PayPal, with an impressive 65% market share and over 16 million accounts, has dominated the online payment industry for quite some time. You can’t doubt about this internet-based payment system’s efficiency since it is used in more than 200 countries. And yet there are entrepreneurs looking for best PayPal alternatives for business to simplify the payment processes. Let’s unfold the reasons.

The fact that e-commerce has grown significantly over past few years has resulted in similar growth in the online payment segment also. A recent report states that the online payment market globally is expected to grow by an approximate 9.4% during the next five years period.

Needless to say this growth has resulted in many new players entering the market with their high-tech enabled products. And hence arises the question, “how to pick up the right alternatives to PayPal for business?”

Here in this article, I talk about 15 top PayPal alternatives and also explain why they are worth considering. But before that, you might like to know why users are not so happy with PayPal and what to look for in your payment gateway.

Why Business Owners Are Searching For best PayPal alternatives?

If you have remained a dedicated PayPal user (even I have used it for long) then you must have faced one or all of these situations, time and again. There are many reasons people no more like this payment gateway, but the common ones are –

  • If your PayPal account gets suspended for any reason, they freeze the fund too. And in worst cases, your personal account may get affected!
  • They charge quite a high fees for every transaction.
  • PayPal seller protection does not cover digital goods.
  • People complain about their extremely poor customer service. In fact some say, if they decide to freeze your account or hold the payment for some reason, their service executives tend to disappear too!

To do away with these downsides, small and medium business owners have started exploring some alternatives to replace PayPal.

What to Look for in Alternatives to PayPal for Business?”

Here are the key factors to consider while selecting the best PayPal alternative for your online business –

Fees structure

Payment processing platforms have three different fee categories – transaction fees, setup fees, and monthly fees. Some payment gateways charge for one-time setup. There are many who impose membership fee, while others charge a monthly fee for their service. However, all the payment processing platforms levy transaction charge on their clients. The fees you pay have a direct impact on the revenue and growth of your business. So, I suggest picking up a PayPal alternative with a fee structure that suits your business model.

Multiple currency support 

Country-specific businesses won’t have major issues related to currencies. But if you have a business with customers across the globe, you will need a payment solution that supports multiple currency processing. Many internet entrepreneurs seek best PayPal alternatives for business which take into account currency and exchange rate fluctuations.

The recurring billing mode 

Common forms of recurring billing include membership, subscription, or installment. If your business involves such payments, pick a PayPal alternative that integrates and automates recurring billing. This enables you to invoice your clients as per a specified payment schedule, for instance, monthly, quarterly, half-yearly, etc. A recurring billing payment model automatically boosts the cash flow of your business.

On-site payment feature 

You know what irritates online buyer? Getting redirected to a different page to make the payment. An on-site payment feature  enhances the user experience since it enables customers to make payments without leaving your site. If possible, opt for a payment processing solution that incorporates on-site payment.

Security measures

Take extra measures to provide your customers a secure payment process. Check whether the payment processing platform abides by PCI DSS (Payment Card Industry Data Security Standard). The PCI DSS guidelines now make it mandatory to enforce encrypted data transmission, data protection architecture, and multi-layer defense.

Cyber fraud prevention tools like Address Verification System (AVS), IP geo-location, and 3D secure function are also must nowadays, to protect customer data and privacy.

Outstanding Customer Service

Imagine a gateway that takes too much time to solve discrepancies. Or an online payment system that sends only programmed reply from an automated answering machine.  You are  most likely to get irritated, won’t you? Thus it is important to look for top PayPal alternatives that assure human intervention and 24/7 customer support. This can immensely help in maintaining good relationship with customers.

So now let’s move to my list of best PayPal alternatives for business.

1 – Merchant Inc. : One of the Best PayPal Alternatives That Promises Greater Control Over Your Merchant Account

If you have already heard about Merchant Inc., then you must know that their USP is “more control over business accounts and funds”. This hassle-free payment processing solution assures no sudden freezing of accounts. Rather they give users a grace period to resolve disputes. Merchant Inc. charges a processing fee of 1.99% + 0.25 dollars per transaction.

Few additional benefits include
  • Direct deposit of your fund in the bank account
  • Easy sign up without any set up cost
  • Availability of free shopping cart and virtual terminal
  • Free gateway software and online reporting facility.
2 – Klarna : Pay the Way You Like

With an intuitive and smart interface, Klarna presents a rich feature-loaded payment platform, designed to meet and exceed customer expectations. Merchants across the globe consider this Swedish company to be one of the best online payment options for business transactions. Klarna offers quite a flexible fees structure for different countries but generally it is 3.29-5.99% USD + 0.30 USD transaction fees.

When you transact with Klarna, you get to enjoy
  • Automatic withdrawal of payment on the due date
  • Easy monitoring of your entire purchases and payments from a single platform
  • Efficient customer service.
3 – Skrill : Free Transfer of Money to Your Bank Account

An industry-leading payment solution, Skrill is now rated among the top PayPal alternatives for several reasons. The platform offers global merchants the opportunity to convert the balance in their accounts into prepaid debit cards. Offering a free account setup, Skrill charges a fee of 2.9% + 0.30 dollars per transaction.

Skrill promises
  • Convenience in sending and receiving money, storing cards, and linking bank accounts the way you want
  • Top notch security in storing your confidential information
  • Instant processing with an email address
  • And also easy buying and selling of Cryptocurrency.
4 – Payoneer : One Of The Top Paypal Alternatives For Businesses Looking To Expand Globally

It is undoubtedly one of the best online payments platforms. Payoneer accepts ACH payments, credit cards, and also debit cards. This top-notch payment solution offers speedy processing of transactions, approximately within two hours.

Choose Payoneer if you are a freelancer or a professional service provider. You can opt for this payment gateway if you own an e-commerce marketplace or a digital marketing company. This is one of the best alternatives to PayPal for business that allows payment into your local receiving account. 

Payoneer helps in
  • Fast expansion into new marketplaces
  • Prompt payment request and easy withdrawal of your earnings
  • Easy payment of your VAT
  • Fast supplier payment
  • Instant connection with partner ecosystem
  • And an easy access to working capital
5 – Click2Sell : Selling and Payment Made Simple With a Click!

With a variety of plans for merchants, Click2Sell stands out from the crowd as one of the top PayPal alternatives right now. Besides simplifying the payment process, this first-rate payment solution also integrates a range of tools. The payment gateway enables automated sales management, affiliate tracking, and quick generation of reports.

Click2Sell also runs an affiliate program that lets you earn commission by selling products online. If you are the one looking for a genuine affiliate program to make some money online, you can definitely take a look at Click2Sell marketplace.

6 – ProPay : An Innovative and Secure Way to Do Online Business

This innovative payment processing solution caters to SMEs and large organizations. With ProPay, merchants holding Visa or Mastercard can send or receive money anywhere anytime. They simply need to  pay a per-transaction fee of 2.69% + 0.30 dollars. For American Express card holders, the payment structure is 3.19% + 0.30 dollars.

Merchants can also use ProPay JAK, which is a mobile phone credit card reader. It can carry out real time processing of credit cards on Android and iOS phones.

Their USP is a payment solution that ‘fits with your business!’

7 – 2CheckOut : Start With the Minimum and Expand As Your Business Grows

Used in over 200 markets, 2Checkout is one of the top PayPal alternatives that incorporates 100 currencies and 30 languages. This advanced payment processing solution allows users to receive both PayPal and card payments as it seamlessly combines a payment gateway and a merchant account. The online platform features a robust shopping cart. It also includes a recurring billing payment model. 2Checkout usually charges 3.5% + $0.35 per successful sale.

With 45+ payment methods, 2Checkout promises
  • Seamless payment
  • Intelligent routing of payment
  • Efficient multi-currency management
  • Extremely flexible business models.
8 – WePay : Perfectly Secure Payment Solution for SMEs and Individuals

One of the best PayPal alternatives for business, WePay was acquired by JPMorgan Chase in 2017. Now it offers payment solutions with innovative fraud protection. In addition, it also enables your customers to make purchases through a virtual terminal without leaving your website. WePay charges 1% + 0.30 dollars for bank transfers and 2.9% + 0.30 dollars for credit card payments.

With WePay you can enjoy
  • Effortless and secure integrated payment
  • Instant merchant payment with an email address
  • Fast growth of your point of sale business
  • Complete coverage for any payment related fraud and risk
  • Full partner support
9 – Authorize.net : Contactless Payment on the Go!

This payment gateway received the Achievement in Customer Excellence (ACE) award for 11 consecutive years. This makes Authorize.Net – a Visa Inc. subsidiary , one of the best PayPal alternatives for businesses. Interestingly, this payment solution company is even older than PayPal. Their All-in-One gateway charge is $25 plus a processing fee of 2.9% + 0.30 dollars per transaction. However, they offer a wide range of options to make it super easy for small businesses to get payments from customers the way they want.

The other benefits of picking up Authorize.net are as follows
  • They have a highly advanced fraud detection suite that is provided to every gateway account at no additional cost.
  • A seamless checkout process for repeat customers.
  • There are different payment options so that the customer can pay the way he/she wants.
  • Credit card updates happen automatically every month.
  • Digital bill is sent directly to the customer’s inbox.
  • Very simple checkout process with a “Donate” button which you can add to your website.
10 – Zoho Checkout : Top Choice of Small Business Owners

It allows businesses to receive both recurring and one-time payments via customizable pages. As one of the top PayPal alternatives available, Zoho Checkout permits users to do a lot of things. It allows you to upload brand logos and change backgrounds. Further, it enables customization of pages.

The standard plan, for 3 users, supports both web and mobile payments. Also it helps in recurring billing, and offers debit card support. Their basic plan starts at $9 per month.

Zoho is trusted by merchants and buyers alike for effortless online payment.

11 – Braintree : Serves Customers Globally

When it comes to simple and fast web and mobile payments for e-commerce sites, Braintree is the name merchants trust. It integrates a recurring billing payment model, credit card storage option, and a payment gateway. Braintree payment processing platform allows online businesses to accept card payments via a merchant account. It charges a standard processing fee of 2.9% + 0.30 dollars per transaction.

With Braintree, you enjoy following benefits
  • An easy access to the vast global market encompassing 40 countries and 130+ currencies supported.
  • Easy settlement and robust fraud protection system.
  • A friendly, easy-to-use user interface to accept payments the way your customer wants.
  • The Braintree Vault stores sensitive data on a highly secure system to help businesses stay PCI-compliant.
12 – Amazon Pay : The Most Popular And Widely Accepted Payments Gateway Provider

Although Amazon Pay cannot process ACH transactions, it is regarded as one of the best PayPal alternatives for business for credit and debit card transactions. Since it integrates effortlessly with Alexa, buyers can use their smart home system to buy products via voice search. Amazon Pay fees start at 2.9% + 30¢ per transaction. 

Why Use Amazon Pay?
  • A highly streamlined process which enables buyers to complete the purchase in minimum time. A buyer doesn’t need to enter the shipping details every time as Amazon Pay makes it easy to fetch their details directly from the merchant’s site.
  • With a retail-first approach, Amazon Payments makes it easier for sellers to keep their buyers happy with a seamless shopping experience. There are tools and features that sellers can use to attract new buyers and turn them into repeat customers.
  • Amazon Pay abides by stringent safety measures which ensures utmost information security.  The advanced security setup takes care of fraud..
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Starting an online business is easy, now that so many resources are readily available, some for free and some quite reasonably priced! However , running your e-commerce successfully and making sales regularly is not at all easy.  Often the prime reason behind online business failure is ignorance or unwillingness to learn about the target market.

You don’t make an effort to research the trend and learn your customer behavior, you don’t try to find out what is causing shopping cart abandonment.Because you are in a hurry to make your first sale. This can be disastrous and can ultimately lead to your online business failure.

Often the problem with first-time entrepreneurs is that they often become emotionally attached to their business. Thus they don’t want to step back and observe dispassionately what’s going wrong at their e-commerce store. 

Here in this video (the link is right there at the end), I have shared few interesting and well-researched facts and data about the online shopping trend.

The Statistics Tells You Some Key Reasons Behind Online Business Failure

How buyers select a particular online store?

Why a buyer abandons the shopping cart and what makes him/her return to the same e-commerce store to complete the purchase?

Which are the preferred platforms for online reviews?

And more!

If you are already anticipating your online business failure, then take a look at these stats. And am sure you will be able to find out the root cause behind your e-commerce store’s sluggish performance.

Avoid Online Business Failure: Know Some Interesting E-commerce Statistics - YouTube

Related Reading: How to Write Product Descriptions That Boost Your E-Commerce Sales

(PS: Data for this video is sourced from online business statistics.)

The post 20+ Important Facts & Stats You Must Know To Avoid Online Business Failure (Video) appeared first on .

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YouTube stars like Tanmay Bhat are today’s self-made celebrities. Along with Bollywood superstars, Amitabh Bachchan and Shahrukh Khan, Tanmay secured a place in the Forbes 2017 list of top 100 celebrities. His YouTube money makes him one of the richest Indian YouTubers who knows exactly how to make money on YouTube sharing funny and witty videos.

Why YouTube is So Popular?

Because, YouTube, after Google and Facebook, is the second largest search engine in the world. This video-based platform also ranks as the third most-visited site. YouTube users upload five hundred hours of video content in a minute, and people watch one billion hours of videos on the platform every day. This awesome popularity of YouTube makes it one of the most easily accessible and desirable money making platforms.

The best thing about YouTube is that it doesn’t differentiate between a celebrity and a commoner. Anyone with superb video making skills and amazing content, can position himself/herself as one of the top YouTube money makers. However, if you are planning to be a YouTube celebrity from day one itself, this is unlikely to happen. Like any other business, a lot of hard work, dedication, and effort go into turning a YouTube channel into a financially profitable one!

To make money on YouTube, you need to learn the ins and outs of how to start a YouTube channel. You need several resources to make money fast from YouTube.

In this article I have explained the exact steps to follow to make money with videos online.

So, let’s start….

Create a YouTube channel – The First Step To Make Money On YouTube

To make money with videos online, the first thing you need is a YouTube channel. Creating a YouTube channel involves simple steps. Get your own YouTube channel by following the guidelines below –

  1. Sign in to your Google account. If you are going to use the channel for business purpose or brand promotion, then use the relevant business gmail id, else you can use personal account if too. Now open YouTube.
  2. Find the drop-down menu on the left-hand side, just below the YouTube logo.
  3. Select “Settings” and you will be directed to an overview of your account. There under “Additional features” you will find the option “Create a new Channel” .
  4. Key in your brand name carefully. If your YouTube channel is going to represent your business or any activity then match the brand name accordingly.
  5. Next you will be asked to provide some basic information about the channel. You have to be careful in specifying keywords as that’s the first major step to YouTube money!
  6. Add the link to your website/e-commerce store and also provide a description of 3-4 lines that tells visitors what your YouTube channel is all about.
 Basic Guidelines About Branding Your YouTube Channel

  • The name should reflect the basic theme and purpose of your YouTube channel. Try to maintain the same name that you are using on social media sites and for branding purpose.
  • Select a channel icon which is 800 x 800 pixels, either round or square shaped. Remember the channel icon you use here will be consequently used by your Gmail and Google+. You can use your company logo or a professional pic of yours.
  • You need to take care of the channel art too. Create an image which is 2560 x 1440 pixels so that it fits the screen of a desktop, TV as well as mobile devices.
  • The channel description is an important part of YouTube channel. Write a description that tells something about your business/profession. Also explain the types of video content you plan to upload. This description should contain the primary keywords related to your brand. This will help search engines find and rank your channel.
  • Use the “About” section to share links to your website and social media accounts. This helps viewers verify your identity before they decide to subscribe.
  • YouTube assigns a channel URL which you can customize only if your channel has more than 100 subscribers. Also it should display a proper icon and channel art. Your channel needs to be more than a month old to qualify for a custom URL.

You can learn more about hidden YouTube features here.

Figure Out Your Profitable Niche to Make Money With Videos Online

Many people are sharing their passion or hobbies on YouTube to make money with videos online. If you have the skills to make interesting or informative videos that the world might love to watch then you can easily join the desirable club of YouTube money makers. Here are some unique niche ideas to help you get started –

Pet Videos

Make videos about your pet’s funny activities and post them on your channel. You can share tips about pet care. If not sure how to start, you can draw inspiration from YouTube Pet videos which currently has an astounding 1,534,851 subscribers.

Pet videos are among the most-watched categories on YouTube, which means, you can make good YouTube money by uploading videos about your cutie cat or dog. Pet care is another sought-after category that can help you make money on YouTube. If you have good knowledge of pet care, check out how people are making money on YouTube by sharing pet care videos.

Comedy Videos

Everyone enjoys a good laugh. If you are an expert stand-up comedian, or like to do mimicry, then no one can stop you from earning handsome YouTube money. In fact, some of the most popular YouTube money makers are standup comedians who are doing really great these days.

Fashion and Beauty Tips

If you have a great fashion sense or love to offer practical beauty tips, then you can easily make money on YouTube by helping people look beautiful. This is also an excellent niche to explore on YouTube, as it is easy to get advertisements from beauty product manufacturers once your channel becomes popular.

Food and Cooking Related Videos

Ask any food lover what he/she often searches on YouTube? I am sure the answer will be food and cooking related videos. By posting cooking videos and delicious recipes you can easily attract these food aficionados on YouTube. Besides sharing useful cooking tips, you can also sell own products or start online cooking classes. Undoubtedly food is the niche to make money with videos online, the hassle-free way.

Related Post: 10 Unique Online Food Business Ideas to Start With Almost Zero Investment

Tutorials

Be it singing, dancing, jewelry making, web designing or online marketing, people today, take the internet route to learn something new. This is why tutorial videos are getting so popular these days. Such informative videos also open an avenue for you to make money on YouTube, if you have a certain skill set to share.

DIY Simple Tips

People love watching DIY videos. This trend has prompted many to try their luck with Do-It-Yourself videos. The best part is that you can shoot such videos anytime, anywhere and get over a million views easily. YouTube DIY videos nowadays cover a wide range of topics, e.g. easy room décor, quick makeup tips, easy clothes hack, morning routine, kitchen hacks and so on.

Follow The ‘Content Is King’ Strategy To Make Your Channel Popular

If you are curious to learn how do people make money on YouTube, then the answer is, they prioritize content. Often the top YouTube money makers apply a well-planned content strategy  which makes their videos go viral.

Though there are several promotional methods that YouTubers deploy, the focus is always on high-quality content. You can, and you should use content promotion strategies, but your primary objective should be to create unique content.

Only with high-quality content, you can keep viewers glued to your channel. For the purpose, you can hire a freelance copywriter. If you are confident about own writing skill, then feel free to pen down the script. As the video creator, only YOU can feel what type of content best complements your video. . 

Monetize Your YouTube Channel With Google Adsense

Now comes the most important part, where you will learn how to monetize your YouTube channel through Google AdSense. Although there are various ways to monetize your YouTube channel, AdSense, however, is a widely adopted method to make money on YouTube. It basically determines how much can you make from YouTube.

To apply for Google AdSense, you need to fulfill certain criteria.  In general, the minimum eligibility criteria for AdSense approval is 4,000+ public watch hours and over 1,000 subscribers. This you need to achieve in the last 12 months. Also to remember, you must also live in a region where you can access the YouTube Partner Program.

Here are the precise steps to follow for YouTube Adsense approval:-

  1. Visit YouTube Creator Studio Dashboard. You will find the option by clicking on the ‘My Channel’ section on the top left-hand side.
  2. When you are in Creator Studio, find Channel> Monetization. You will be asked to “enable” the monetization option. Once you enable monetization, you will be directed to the agreement process.
  3. To complete the agreement procedure, you should give a look at the terms and conditions  and then select the ‘I accept’ box.
  4. The ‘Monetization’ option will now appear under the heading ‘Channel’
  5. When you select ‘Monetization’, a pop-up window will appear
  6. Here, you will get an option – ‘How will I be paid?’
  7. Click on ‘Associate an AdSense account’
  8. This takes you to the next window where you need to fill in the necessary information.
  9. Click on ‘Submit my application’
  10. The system will verify the mobile number linked to your Google account
  11. Now your application for AdSense approval is complete.

The wait time depends on Google’s review team, which scrutinizes your video content to determine whether you are eligible for an AdSense account.

How Much Your Channel Can Earn From AdSense?

Quite relevant question, I guess! The answer is you get paid ONLY when someone clicks the ad which appears at the beginning or in the middle of your video. Your earning is confirmed if the viewer chooses to watch the 30 seconds ad till the end.

If the viewer decides to skip the ad, then, your earning will be NIL. This is why you can’t connect your channel views to dollars. If your video gets ten million views but nobody watches or clicks the ads, you don’t make any money on YouTube.

The general rule of making YouTube money from AdSense is as follows:

If the advertiser pays $5 for 1000 views, you get to earn 55% of the CPM (Cost per 1000 views) i.e. $2.75 whereas YouTube takes the rest 45% i.e. $2.25

Disheartened that your hard work is not getting paid enough? Check out few AdSense alternatives and explore their terms to decide if you should try  any of these networks for better income.

Other Monetization Tricks to Make Money on YouTube

Both big and small players have a fair chance of making good money on YouTube, provided their content is engaging, appealing, and unique. Mentioned below are some methods that the top YouTube money makers use to make money with videos online –

Affiliate Marketing

Affiliate marketing is a great way to make money on YouTube. First you need to make an attractive and informative video about the affiliate product. It can be an authentic review, how-to use the product, what people saying about the product and so on. At the end of the video, you can add a line like “if you enjoy watching my video and interested in checking out the product then you can find the product link in the description box.”

Now, you include a product link in the description box of your video and also add few lines about it. Also remember to include relevant keyword to help people find your video easily. You will get paid on every successful conversion.

Look For Direct Advertisement Offers To Make Money With Videos Online

For direct promotion, you need a sizeable fan-base. If you can flaunt a significant number of subscribers, brands will approach you to promote their products/services. In most cases, they offer to pay a handsome sum for such promotional videos. Once you become a YouTube influencer, you can decide own terms and charge an amount that suits you the best.

You too can decide to approach companies in your niche with a sponsorship or paid promotion offer. But before that, you need to work out a detailed proposal and keep your portfolio ready.

Paid video is one of the popular monetization methods that has created so many YouTube money makers!

Promote Own Products And Make Money On YouTube

Want to promote own product/ service? YouTube offers a free-of-cost promotion platform to showcase your product and establish your brand identity. Make the video interesting, informative and simple. Tell people clearly why they should buy your product.

If you are selling some electronic gadget/app/software, you can educate viewers about how to use the product. Now, share the relevant link to your product in the description box and encourage viewers to click the link and check out your product.

Start Own Web Series and Look For Sponsors

This concept has become really popular these days as storytelling has become a craze. If you are good in telling stories, you can start own Web TV series. The genres that are quite popular nowadays are comedy, thriller, food, exotic travel, inspirational talk show, etc.

However to start a web TV series and get sponsors for it, you need to invest in a high-end camera. Also you need 2-3 people to act/perform in your series. Though indoor shooting is a cost effective option, but if you can shoot the video outdoor, it will definitely help get more viewers, which in turn means, more sponsors! 

Apart from these YouTube has recently introduced several other features to help video creators earn better from this platform.

Use The Best Tools To Promote Your YouTube Channel Just Like The Successful YouTube Money Makers

YouTube is an outstanding traffic source, but the video search engine has one problem – it is too crowded right now. To make an impact, successful YouTube money makers apply different digital marketing strategies. Here are some easy ways to follow, to make your video go viral:-

Share on Social Media 

To make your videos popular, it is necessary to share them on various social media platforms. If you are ready to hire content managers, the task becomes easier. The content manager will take care of everything from production to promotion, and monetization of YouTube content.

But for an individual who can’t afford a social media strategist, it might get difficult to monitor every aspect of content management. In such a scenario, you can use social media management tools like Buffer to automate the social sharing process. Buffer allows you to schedule the sharing of content on all social media platforms thus making sure your YouTube video gets maximum exposure.

You can join Facebook groups related to your niche, share the YouTube links there and ask for feedback/comments from group members. This is also a great way to increase engagement.

Subscribe and Follow YouTube Channels In Your Niche

You should subscribe to the popular channels related to your areas of interest. This way you can get an idea what types of content they are posting and which videos are getting maximum likes. You should engage proactively with the subscriber community by leaving interesting comments, and reacting to others subscribers’ comments. If possible, discreetly mention a video that you have recently posted (only if it is related to the topic).

The more you interact and engage, higher is the chance of you and your channel getting noticed!

Boost Visibility By Adding The Speech to Text Option

It is no rocket science that eye-catching videos attract traffic, which translates into YouTube money. To make content that appeals to a wider audience, it is sometimes necessary to incorporate supporting texts into videos. Speechnotes is one such app that will make your job easier. The app automatically converts your voice into texts.

Make Smart Use of SEO Tools to Make Your Video Search Engine Friendly

Apart from unique, high-quality videos, it is increasingly becoming important to optimize your content for YouTube’s search engine. You can’t ignore YouTube SEO as it is crucial in determining the ranking of your content. Use Google Keyword Planner or other SEO tools, to identify keywords that people are looking for.

If you are not comfortable using any tool then simply rely on YouTube Autosuggest or Google Autocomplete, to help you out! Here’s how:

YouTube Autosuggest- How it Works?Google Autocomplete- How it helps in keyword search?

Now that you have the keywords, use them properly in the video description and title (50-60 chars), so that your content appears when people search YouTube for that specific topic. Also remember to add tags related to the keyword, e.g. if your keyword is “self-hosted WordPress”, you can add few tags like “self hosting”, “Wordpress.org tutorial”, “Wordpress Blog” and so on.

These are the crucial SEO steps which help increase the traffic flow, thus improving your scope of making money on YouTube.

Related Post : How to Make Money Selling Photos Online?

To Sum It Up

To make money on YouTube like successful YouTube money..

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“Start where you are. Use what you have. Do what you can”, this quote of Arthur Ashe would definitely encourage you to pursue your entrepreneurial dream with whatever resources you have. This is even more applicable for a creative person, who can make best use of available resources to start a low-cost business and earn extra money without giving up the 9-to-5 job.

Here I present a comprehensive list of 20 creative business ideas that you can explore to earn extra money using your artistic skill and imagination. Once you feel like a pro, you can sell your products on Etsy/Amazon, or even launch your own e-commerce store.

So, here we go…

1 – Handmade Designer Clothing Items
Image source: Pinterest

Handmade clothing items, especially for kids and babies, are much in-demand on platforms like Etsy. To start this business, you need to master any of these skills, like, embroidery, sewing, designing or painting. Items which are quite popular in the handmade clothing category are designer T-shirts, scarves, hats, frocks, etc.

You must have noticed the latest trend in handmade clothing category, i.e.  motivational quotes, sporting declarations or trending topics inscribed on T-shirts and dresses. Some sellers in this niche also offer personalized products, as demanded by customers.

2 – Specialty Belt Buckles

With an initial investment as low as $3,000, you can start producing specialty belt buckles. This Etsy- centered manufacturing business promises sensational profit. To monetize your efforts, make sure the buckle designs are one of a kind. Also ensure the product gets maximum exposure on various marketing channels.

You can source recyclable materials like glass or metal to manufacture the belt buckles. By utilizing recyclable materials you can lower the production cost and also establish yourself as a socially conscious entrepreneur.

3 – Custom JewelryImage source: Pinterest

Custom jewelry pieces are creating quite a buzz these days. There are creative people who focus on designing customized jewelry only. Attractive items like bracelets, earrings, watches, pendants, and lucky charms can help earn extra money alongside full-time job.

The best thing about custom jewelry is that you can sell your creativity on the online platform, as well as through offline channels, such as craft fairs or local jewelry stores. Though customized jewelry is always in demand, you should do own research to find the niche market and target audience.

4 – Handmade Soaps

Handmade soaps suit all skin types, and thus have become great alternatives to conventional soaps. In fact handmade organic soaps are in demand like never before! Buyers browse e-commerce platforms like Etsy  and Amazon to buy organic body soaps !  Natural ingredients minimize the production cost. And these soaps sell pretty fast thus facilitating high turnover and profits.

5 – Handmade Baskets

Custom baskets are a huge craze. If you have the necessary skill, you can start manufacturing beautiful baskets to earn extra money. From wire to rattan, from paper to cotton, you can use any material to create fancy baskets. People love to buy such baskets for beautifying their homes and offices. You can sell via the Etsy’s platform, or start own e-commerce store, to sell handmade baskets.

6 – Designer Bed Sheet Sets

The market for designer bed sheet sets is expanding at a rapid pace. There’s huge demand for embroidered, hand-painted, block printed, hand dye bedding sets. If you are an artistic person, you should make the most of this growing demand to earn extra money. Use organic materials to heighten the appeal and price of your products.

Now coming to the selling part, although you can sell your bed sheet sets offline, an e-commerce store, however, will help you explore the huge market globally.

7 – Handmade, Designer Bags

Uniquely designed handmade bags have witnessed phenomenal growth over the past few years. More and more women, and even men, are using designer bags to amplify their style statement. Although the market is vast, you have to infuse diversity to see your bags selling fast.

Consider loading your e-store with varieties like party bags, executive bags, traveling bags, sling bags, and women’s handbags. These days, many people are using jute bags, as these  are light, durable, attractive, and eco-friendly. Demand for paper bags are on the rise too. Add decorated jute and paper bags to your catalogue and see how your products start selling fast.

8 – Hand-Painted Card

Hand-painted cards, even in this digital age, have a strong market demand because of the exclusive tag attached to it. You can choose to craft cards for Christmas, New Year, Father’s Day, Mother’s Day, Valentine’s Day…oh, there’s really no dearth of special days and occasions!

Card painting business presents unlimited possibilities. All you need is enough creative skill to design attractive and trendy cards. Once you launch this lucrative business and set the ball rolling, you can decide whether to sell them at wholesale price to local retailers or sell them on Etsy or any other online platform.

9 –  Designer PillowsImage source: Pinterest

Etsy claims that decorative pillow is one of the most popular and fast-moving items! So if  you feel you have enough skill to turn your sewing machine into a profit-making tool, then get into the business of making designer pillows and earn extra money in your spare time.

You can introduce standard themes and designs, or offer your customized pillows, designed to suit your customers’ style and need.

10 –  Printed Designer Mugs

Mug printing is one of the trending creative businesses which many have started to earn extra money. What’s fascinating about this business is that it enables you to cater to different types of clients. This is because printed mugs are purchased by individuals, hotels, restaurants, offices, and coffee shops and for a multitude of purposes. You can market your printed mugs personally, or list them on websites like Big Cartel.

11 – Online Bridal Store

Wedding is one such special event when people don’t splurging even when the economy is sluggish. This means, if you open an online bridal store, you will get buyers throughout the year. An online bridal store is a profitable venture. But to run this retail business, you need loads of creativity, some investment and additional manpower too. Your profit will be higher if you can start own e-commerce store, using platforms like Shopify or Squarespace.

12 – Decorative Candles

Gone are those days when people used candles for religious ceremonies or for domestic purposes.  Now, designer candles have become beautiful decorative pieces that amplify the room ambiance.

This is why the demand for scented and decorative candles is on the rise globally. If you have requisite knowledge, start this business from home. List your products on marketplace like Handmade at Amazon to earn extra money.

13 – Party Items

Parties and celebration have now become a part of modern lifestyle. This is the reason why party decoration items are in high demand now.

But the question is when you are busy inviting guests and finalizing the menu, would you like to drive to the local store to buy decorative items for the party?

I know the answer is a big “No!” Rather you would prefer to browse online, check out a multitude of colorful options and pick up the right decorative pieces matching your party theme.

As a creative individual with entrepreneurial mindset, you can make the most of this situation by launching an e-commerce store that sells exclusive party items. To entice buyers, you should be prepared to offer exclusively designed and personalized products, matching different occasions and events.

14 – Picture Frames

Beautifully framed photographs of friends, and near ones, is an integral part of home decoration, isn’t it? However, conventional black, white and silver frame have made way for exclusively designed colorful frames.

Why not make the most of this opportunity? Start creating unique picture frames, and use a platform like Zibbet to reach prospective buyers.

15 – Wall Art

Printable wall art has become a part of home décor, especially for those who prefer minimal look for their home. These wall arts or wallpapers can make your room look elegant and fresh.

The only skill you need to earn extra money by selling printable wall art is proficiency in Adobe Illustrator or Canva. Use your design skills to reach customers planning to redecorate their homes and offices. 

16 – Custom Buttons

Custom button is one of the most popular items sold extensively on marketplaces like Etsy. Trendy buttons, made of raw materials, like glass, seashells, metal, or wood sell fast, and in large quantities. So what are you waiting for? Create stunning custom buttons and start selling.

17 – Wine Rack

Experts say with certainty that starting this business is easy for anyone with elementary woodworking skill. Besides wood, you can also use materials like metal to build wine racks. There are other choices too, like recycled materials, scrap metal, etc. These can bring your production cost down while giving your product a unique look. Once you come up with a few stylish wine racks, you can sell them on Etsy or Art Fire.

18 – Hand-Knitted Products

You simply need yarns, knitting needles, and a creative mind to make extra money, selling hand-knitted products from home. Hand-woven products that sell faster on online marketplaces are sweaters, woolen garments, scarves, and stuffed toys. If you have necessary skill, join this fast-expanding market and earn extra money, the way you like!

19 – Organic Cosmetics

Food, clothes, accessories, cosmetics, anything that is organic is a rage these days. However, the demand for organic cosmetics is skyrocketing, simply because they do not contain chemicals and toxic substances that cause side effects.

Organic cosmetics are enabling sellers from all over the world to make a lot of money. If you want to earn extra money, jump on the bandwagon and start selling organic cosmetics through own e-store or any established e-commerce platform of your choice.

20 – Painted Pots

Selling hand-painted, one-of-a-kind planting pots is a unique green business idea which can help you earn good money too. If you have a passion for innovation, and an artistic flair, then use your creativity to earn extra money by selling clay flowerpots. Hand-painted gardening pots with interesting themes and colorful designs are nowadays selling  really fast on Etsy.

Conclusion

To sum it up, here’s the list of the top 20 creative businesses you can try to earn extra money –

1 – Handmade Clothing

2 – Specialty Belt Buckles

3 – Custom Jewellery

4 – Handmade Soaps

5 – Basket Making

6 – Designer Bed Sheet

7 – Handmade Bags

8 – Hand-Painted Card

9 –  Designer Pillows

10 –  Mug Printing

11 – Online Bridal Store

12 – Decorative Candles

13 – Party Items for Decoration

14 – Picture Frames

15 – Wall Art

16 – Custom Buttons

17 – Wine Rack

18 – Hand-Knitted Products

19 – Organic Cosmetics

20 – Painted Pots

The above-mentioned creative businesses have already helped many earn extra money in their spare time. If you want to make these ideas work for you, be sure to pick the one that best suits your skill and passion. Don’t try to do too many things at a time. Finally remember, no matter how skillful you are, every business takes its own time before it starts showing profit!

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The post A List of 20 Creative Small Business Ideas That Can Help You Earn Extra Money in Your Spare Time appeared first on .

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(Updated on 11th April 2019)

Andrea is upset and worried as she looks around her newly established workshop and surveys half-done consignment lying on the floor. The fear of failure gnaws her as she prays desperately for an immediate cash flow to meet the fast-approaching deadline. Till that time she was not aware of the facilities of unsecured business loan.

Andrea Lee is a young entrepreneur who supplies decorative candles and metal artefacts to a few prominent hotel chains. Everything was going fine, till Day 2 of the batch production. That day she had to arrange a substantial amount of fund to meet a personal emergency. The only option she had was diverting the money from her business. Now that she has landed a new assignment, she is totally clueless about how to arrange fresh fund for the new project!

In cash crunch scenarios like this, the survival of a small business depends on an instant financial boost. Although there are different business financing options available, the one that works best in situations like Andrea’s is an unsecured business loan. 

Here I have narrated what are the 5 distinct ways your small business can benefit from collateral-free, unsecured business loans. But before that, I would like to explain what exactly an unsecured business loan is.

What is an Unsecured Business Loan?

Simply speaking, it is a particular financing option where you don’t need to provide any collateral to take a loan. Often the loan approval happens after verifying creditworthiness of the borrower, i.e. the small business owner, in this case. However, online lenders don’t always follow the traditional definition of unsecured business loan.

There are many online financiers who are now offering unsecured business loans without rigorously verifying the owner’s creditworthiness. But they might want to know your business fundamentals to assess whether it is going to survive long term. However the problem is most of these online lending companies offer unsecured loans at interest rates, much higher than banks or traditional finance companies.

Now let’s check out 5 distinct ways a small business can benefit unsecured loans.

Unsecured Loans Can Supercharge the Growth Momentum of Your Business

My interaction with several small business owners always reveals one important fact.  Every stage of business operation relies on liquid fund. Be it paying employee salary, settling utility bills, or purchasing equipment, your business needs working capital.

If acute financial crunch is hindering growth of your small business, a collateral-free, unsecured business loan can come to your rescue.

An unsecured business loan gets approved real fast, because of the relaxed documentation process. If applied online, the disbursal usually happens within 48 hours.

This is why unsecured business loans are ideal for small businesses who come up with immediate fund requirements.

Use Hassle-free Unsecured Loan To Meet Different Business Expenses

Borrowers can use unsecured loans for multiple purposes related to their business. This is not the case with secured business loans.

Entrepreneurs who have opted for secured business loan, however, complain about one thing i.e. its limited usage. As a borrower you must specify the exact use of the loan and adhere to it. Moreover, your loan application can get rejected if the intended use fails to convince the lender.

On the other hand, when you avail an unsecured business loan, you are in full control of the fund. Lenders usually don’t interfere with the way you are spending the loan amount.

An Unsecured Business Loan Helps Lower Your Risk Profile

A collateral-free, unsecured business loan is a finance module where borrowers do not need to promise their valuable assets to lenders to get the finance. The loan, being collateral free, reduces risk profile of the borrower.

As a business owner you certainly feel relieved knowing there’s no need to expose your assets to any kind of risk. Therefore this financing option suits small businesses, as most new entrepreneurs find it difficult to arrange assets to get a loan.

Business Owners Enjoy Flexibility to Choose Own Repayment Option

A much-needed feature for small businesses, unsecured business loans give borrowers the option to choose a flexible repayment option according to own convenience.

Borrowers can select a loan tenure between six to thirty-six months, and in most cases, the repayment is allowed on a monthly basis. Some lenders also offer weekly and fortnightly payment options.

The flexibility to choose a suitable tenure and payment option enables small businesses to manage their funds effectively as per the cash flow.

You can Request Customization of The Unsecured Loan to Fit Business NeedsClick on the image to check…

Many banks are now coming up with tailor-made unsecured business loan solutions to help SMEs achieve their business goals. Their offerings are diverse, flexible and uniquely designed to cater to different business models.

There are many online lending platforms that let you customize unsecured loans as per own criteria. And of course they have their loan experts also who can guide you through the process.

To sum it up, unsecured business loans help online and brick-and-mortar small businesses expand and escalate their activities the hassle-free way. However it’s very important to adopt a cautious approach. Do own research to understand the potential risks of an unsecured business loan.

If you are not sure about handling these on your own, I suggest joining a peer group or a business credit insider circle. This way you can have peace of mind and a sense of security. As Warren Buffett famously said, “Risk comes from not knowing what you are doing”, follow the advice always to attain your business goal the risk-free way!

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The post 5 Ways Your Small Business Can Benefit from Unsecured Business Loan appeared first on .

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