InvestorCarrot | Real Estate Investor Websites | Inbound Marketing Software
InvestorCarrot Real Estate Investor Websites templates & inbound marketing software help grow your investing leads. To empower entrepreneurs to make a bigger impact, leave a bigger legacy, and live a better lifestyle by better leveraging the internet and proven marketing strategies to reach more people.
A Carrot member recently canceled. And when someone cancels their membership with us, they have the option of including details as to why they’re canceling.
Just so happens he did include some details — here’s what he said:
“Lawsuit for copyrighted images required me to dissolve my LLC and not sure what’s next so I am canceling my account. Please confirm I will not be billed this month my business account does not have enough funds to cover the auto draft.”
One day you’re operating a perfectly healthy real estate business… and the next day someone is suing you for using their images on your website. Unfortunately for unsuspecting victims who made a one-time mistake like the member above, the penalty for copyright infringement is no joke. According to Copyright.gov…
“Anyone found to have infringed a copyrighted work may be liable for statutory damages up to $30,000 for each work infringed and, if willful infringement is proven by the copyright owner, that amount may be increased up to $150,000 for each work infringed. In addition, an infringer of a work may also be liable for the attorney’s fees incurred by the copyright owner to enforce his or her rights.”
It’s no surprise then, that this member wasn’t able to continue doing business. That’s a big hit to the financial well-being of any real estate business. A hit that you need not encounter.
Which is why we put this article together for you. To explain copyright law, show you the risks of breaking it, and then show you how you can safely share images and quote other people’s content.
Let’s get started.
Current Copyright Laws: What You Can and Can’t Do
I’m going to start with some copyright safety standards that should be obvious… but just to be safe.
You should never copy someone else’s content word-for-word without quotation marks, proper attribution (Who said it? When did they say it? Where did they say it?), and a link — if possible — to the place where they said it (to create a hyperlink, use Command + K on Mac or Control + K on Windows).
You should never use another website’s screenshot or image on your website without proper attribution (At the very least, a link to where you got the image — see our Carrot articles for examples of this).
You should never use another person’s image or photograph if it is exclusively copyrighted and not allowed to be used by anyone else.
Follow those three rules and you’ll be mostly safe. Emphasis on “mostly.”
“Screen captures and image use on both private and personal blog use is common practice. Since the internet offers an easy to access collective of useful images and information, the line can be blurred on what is considered fair use and what is considered copyright infringement. Courts have refused to set bright-line rules regarding what is fair use. This is mainly because the Fair Use Doctrine was codified as part of the Copyright Act (Title 17) to address potential rigid application of copyright laws that could otherwise infringe on the very creative works the law was designed to promote. Since its implementation, courts have struggled to how to apply this doctrine consistently. One federal judge has been quoted as saying that, ‘fair use is one of the most unsettling areas of the law. The doctrine has been said to be so flexible as to virtually defy definition.'”
Still, if you keep in mind that you never should use an image or quote content without proper attribution and that you should avoid exclusively copyrighted images altogether, you should be in the clear.
The trick is to ensure that you’re not profiting off of the other person’s work. In court, that’s sort of where the rubber hits the road. If they can prove that you were profiting off of their own original work (by using their image to brand your website, for instance, or by putting their sales copy on your direct mailers), then you’re sure to drive home with a big ticket.
Okay… so you know what not to do, but what can you do? Let’s imagine that you do want to use someone else’s work to enhance your own website content. Below are some examples of how you can do that ethically and without getting in legal trouble.
How to Do Proper Attribution (EASILY)
1. Using a Stock Photo
It’s common to want to include stock photos on your website, or as the header of a blog post, or within a blog post to spice things up and make the page more visually appealing. That’s great!
But stock photos are perhaps one of the most dangerous territories when it comes to copyright infringement. You have to be extremely careful about this. There are even businesses (sick, stupid businesses) that create stock photos, promote them in Google, and then profit off of suing people who used them incorrectly — so watch your back.
Fortunately, there are easy ways to get stock photos within the public domain that you can use for free. Here are some of the places that provide free stock photos — I’ve personally used each of these before.
Just go search for what you need, use the photo, and provide the proper attribution if necessary.
2. Using a Screenshot
Generally speaking, screenshots are safe so long as you attribute and link to the website where you got that screenshot (and so long as you’re not using the screenshot to make a profit in your own business or trying to use another company’s branding to make a profit). We do this all the time in our Carrot articles. Here’s an example of what it might look like.
Ubersuggest is one of our favorite tools to use for keyword research. And in our Carrot articles, we often use screenshots to show our audience how to use the tool correctly. So long as you’re linking to the tool, that sort of screenshot and attribution isn’t a problem. Similarly, if you’re trying to show someone what another person’s website looks like, how to use an online tool, prove your point, show compelling data, or persuade your audience, include an image attribution link and you should be good. But it’s still worth looking into the website’s copyright policy before using too much of their content.
Sometimes, you might want to quote another person word-for-word to prove your point or illustrate a new way of thinking about something. You should never, of course, use someone’s writing word-for-word and claim it as your own (that is plagiarism and is definitely illegal).
To properly use quotes on your website, you can look at the top of this article for examples of proper attribution. Use quotation marks, say who said it, where they said, and maybe even when they said it. Then link to the place where they said it if possible.
Here’s another example of this:
Recently, Jillian D’Onfro wrote an article at Forbes, saying, “Google wants users to trust it with more of their data than ever while promising to give them more control over how and when it’s used.”
Hopefully, you now understand the risks involved in improper attribution of another person’s content, whether text or images. And, more importantly, you hopefully understand how you can make proper attribution for photographs, screenshots, and website copy to avoid copyright infringements (and a $50,000 fine).
Ultimately, though, err on the side of over-attributing and avoid content which seems heavily protected by copyright laws. Better to be safe than sorry.
If you do have any more questions, feel free to throw em’ in the comments and we’ll help you however we can.
Please be aware: I am not a legal professional and my advice is purely based on my own experience and research and is no substitute for legal advice from a licensed professional. Nothing written on the Carrot blog should, or is intended to, constitute real legal advice.
You’re working to build a business — one that gives you the time-freedom and financial freedom that you crave.
And in order to build a successful real estate investing business, you need to generate leads and close deals consistently, every single month. You can’t build a business on just a few big yearly wins, you need to generate a predictable and reliable monthly income.
Problem is, the real estate market (for agent and investors) — your market — is more cluttered with competitors than it has been in the last decade.
Everyone is trying to get a slice of the real estate revenue pie — one that creates more millionaires than any other industry. And all of that competition makes it hard for prospects and leads to hear your marketing messages.
Just more white noise.
What can you possibly do to make sure you get heard? To make sure that you build the business you set out to build?
To generate more leads for your business (whether buyers or sellers), you might need to do some things you haven’t tried before, things that your competition isn’t doing at all. Here are 5 real estate marketing opportunities that your competitors are most likely ignoring, and if you exploit, will make your marketing messages difficult to miss in the most saturated of markets.
1. Cold Calling
Most people don’t like cold calling.
I get it — who wants to call someone they don’t know, someone who may or may not be interested in their service, and then talk their ear off?
Ohh… uh… I don’t have a phone. Guess it’s direct mail for me!
And it’s for that very reason that cold calling can be so darn powerful for your business. Your competition probably isn’t cold calling prospects and, even if they are, the response rate and conversion rate are significantly healthier with cold calling than with even direct mail.
Check out what one of our highest-performing Carrot members, Max Maxwell, has to say about cold calling…
Cold Calling Their Way to $900k in Profits Max Maxwell & Tony Robinson Discuss How They Do It. - YouTube
Okay, okay, but let’s talk about the problems.
Cold calling might get a healthy response rate and close rate, but it takes a lot of time. While you can send thousands of direct mailers in minutes, you personally can only cold call maybe 20 people in an hour.
As a business owner, you understand that the only two resources you can use to pay for your marketing efforts is money and time. If you have lots of money, then go beat your competitors at their own game with your big budget. If you don’t have much money, you will need to spend more time.
Orrrrr… you can hire someone to cold call prospects for you.
It really depends on where your business is at. Do you have the money to pay someone for 20 hours per week to cold call prospects? If not, would you be willing to dedicate even 30 minutes per day to cold calling, yourself?
Give it a try and see what happens. You might be surprised at how many leads you generate by picking up the phone.
Driving for dollars is a marketing strategy that many beginning real estate investors use when they have big ambitions and small budgets. Mass direct mail is too expensive. Cold calling is too nerve-wracking. And online paid ads are too complicated. So… driving for dollars.
As those same beginning investors find success, many of them opt for more expensive marketing methods — direct mail and paid ads, for instance — now that they have the money necessary to get a healthy ROI.
But it’s worth considering…
Is there a way to drive for dollars at scale? Maybe you could hire a small team to spend 30 minutes per day driving around different neighborhoods and writing down addresses… Maybe you could do it yourself… Or maybe you just pay close attention when you’re running errands (could keep a notepad in your car) and grabbing dinner for the fam.
Check out how big of an impact driving for dollars has had on this Carrot member’s direct mailing strategy…
How 3 Real Estate Investors Are Crushing It While Using Entirely Different Strategies - YouTube
Could it do the same for you — providing a better response rate and close rate for your direct mail campaigns?
Maybe. There’s only one way to find out. Give it a try and see what happens. It might help you pull more leads in your crowded market by picking out the cream of the crop yourself.
One thing’s for sure — your big market competitor with deep pockets probably isn’t doing it.
3. Community Outreach
Chances are, you’re already out in the community.
As a real estate investor or agent, you’re a bit of a city icon, one of the few people who have their fingers on the economic pulse of the market. And people trust you for that reason — whether you like it or not, you’re a bit mystical to most people, the way that you understand the inner-workings of the real estate market, something that most people understand next to nothing about.
You can enhance that inherent trust for you and your business by going to regular meetups, listening in on city council meetings, helping at charity events, working from coffee shops, and more thoroughly entangling yourself within the community.
The more that people see you, the more they’ll trust you, and the more word-of-mouth leads you’ll generate. Not to mention more referrals from people who’ve worked with you in the past.
It might be a good idea, while your competitor sits in the office and works on his next direct mail campaign, to get out in the community, talk to people, and become the city icon that your business needs to thrive.
4. Search Engine Optimization (SEO)
Passive traffic to your website, un-paid-for. Your phone ringing off the hook with leads and motivated sellers. Someone answering the phone for you and converting those leads into deals, making you money.
That’s the dream — to build a real estate business that’s engine runs off of SEO. Once you’ve worked your way to the top of market-specific search results, not only will that generate consistent leads for your business, but those leads are naturally better quality than paid leads (they came looking for you rather than you looking for them).
Plus, practically everyone searches online, for where to eat, where to drive, and yes, even how to buy or sell their home.
Here’s an example of how well our member’s websites are ranking (this is the first page of results).
Our Content Pro and Advanced Marketer plans even provide you with weekly content to post on your websites that’s built to rank in Google with just a few small tweaks. There’s a reason that our members are all over the first page of Google ;)
But there’s another way to generate leads that your competitors might not be taking advantage of. And that’s using your social media business page, or even your personal profile, to generate buyer and seller leads for your business.
Well, it’s actually really simple. Just create a cadence (weekly would be good) of posting about the properties you’re looking to buy or sell and then respond to comments and messages.
Don’t forget to post un-business related content throughout the week, though, too so that people don’t get annoyed with all of your pitches and can get a feel for who you are as a person (which builds trust).
Here’s an example of an investor doing this…
And here’s an example of a real estate agent listing…
So… it doesn’t have to be complicated. You don’t need to do anything especially interesting in these posts, the point is just to post and try to get your message in front of an audience that your competitor doesn’t even have access to.
Don’t be too sales-y or pitch-y or it might rub people the wrong way. Just tell people what you have going on and tell them to contact you if they’re interested. Then do it again next week.
Your goal of generating more leads for your business and closing more deals is possible. Your dream of financial predictability and time-freedom is within reach, no matter how competitive your market. You might just need to do some things differently than you’ve been doing them in the past.
Be honest with yourself: if direct mail isn’t profitable, try something else (don’t give up altogether, though). If SEO isn’t working, try some online paid ads. If bandit signs don’t do anything, use that time to cold call instead.
The point is, find what works for your business in your current market and do that.
The more that you’re willing to think outside the box and draw outside of the lines, the better chance your business will have of succeeding in a highly competitive market where everyone is doing the same thing.
What’s Your Credibility Score? Do These “Simple” Things To Build More Credibility - YouTube
Listen to the CarrotCast Podcast and Subscribe Below!
A lack of realism in the vision today costs credibility tomorrow. John C. Maxwell
How serious are you about building a business that stands out from the clutter and gives you the income and freedom so you can live your best life?
If you’re ready to get after it and do what it takes to succeed, this is for you!
In markets with little competition, the product and the offering are often the most important factor that a prospect uses to decide what company to work with.
But in a cluttered market, with lots of competition, like today’s real estate world… credibility has grown to trump “product” as the main deciding factor that can make or break your next deal.
So, what are the top 5% of real estate investors and agents doing to build more credibility in the market to make their competition irrelevant while they try tactic after tactic to catch up?
Trevor dives into specific examples and lays out his Credibility Score theory to help you determine what you should fix ASAP to build your credibility even more. Listen to our other episodes at www.CarrotCast.com
Listen to the Podcast
Make sure you subscribe to get the CarrotCast each week!
How do you take control of the communication and credibility process within your brand and be so good that leads can’t ignore you? Find out on this episode of the CarrotCast.
6:10 – What the consumer’s path to find a credible company online looks like. 10:00 – The importance of recognizing the opportunity that competitors can move in and cloud the consumer decision process. 12:00 – Example of an effective self-mailer used to build credibility.
15:15 – Marketing stages breakdown for real estate. What the most important pieces are. 17:45 – Taking a look at your past and present marketing numbers and building credibility after the first contact from a lead. 18:50 – What it takes to build credibility into your real estate website. 22:00 – We’re in the age of trust and credibility. Everyone is online. What are you doing to cut through the clutter? 26:30 – Build a process within your business that adds credibility. 29:15 – Taking a look at Opendoor and Express Home Buyers. Two examples of companies with a good credibility strategy. 32:20 – Diving into Carrot’s own credibility strategy. 33:45 –Stanford’s Web Credibility Research Center – 10 credibility score items people look at on a website. 37:20 – What is the #2 most visited page on your website? 39:30 – Does your real estate website look good on mobile? And what you need to fix, if it doesn’t. Use our mobile check tool. 42:40 – What does credibility really mean? And how to do it so you’re connecting with your lead in a more effective way. 44:00 – Using the credibility score formula and how to build credibility through social media and testimonials. 53:00 – Stacking upon the credibility score – Being picky on your website credibility. 55:00 – Using some how-to’s to beef up the overall impression of your real estate website. And, the importance of controlling the conversation around your brand. 1:02:15 – Build in things that are unique to your offerings so you can stand out from the online competition. Such as badges and logos. 1:04:30 – Creating the connection with credibility and working hard to go the extra mile to show you’re an expert in your market.
What’s your biggest PPC advertising fear? Is it the cost? The potential of throwing money away? How about not having enough time to effectively manage an AdWords account?
You’re not alone. At some point, you heard that AdWords doesn’t work. But did you also hear how the ineffective account was structured? Did they mention what type of strategy they had?
AdWords does work so long as your strategy is effective. In fact, year after year it’s the second most consistent lead generation method for our Carrot members (behind organic leads). And that doesn’t count phone call leads and leads due to improperly placed conversion tracking tags.
This “Google AdWords For Real Estate Investors Guide” outlines the key actions you, as a Real Estate Professional, should take to create a Google AdWord’s campaign that gives you the best chance of success.
This guide will get you on the right track — a track that can potentially change your life as it has for Carrot member, Brian Rockwell…
AdWords for Real Estate Investors: 8 Steps Away From a Successful Campaign
Do keyword research.
Use your unique selling proposition (USP) to your advantage.
Find your compelling offer and make it a part of your ads.
Write ads that stand out from the competition.
Use a high-converting landing page that is mobile responsive.
First, you must design a plan for your campaign and you MUST think about ROI. Write this plan down and revisit it periodically. Successful investors plan their campaigns first, in order to minimize unnecessary spending and maximize the odds of creating a profitable, high-lead generating campaign.
Select the type of campaign you want to build. Is it going to be targeted toward buyers or sellers?
Determine your acceptable customer acquisition cost.
Estimate your maximum cost per click (CPC).
Max CPC = (profit per customer) x (sales conversion rate) x (1 – profit margin)
Estimate your Google AdWords advertising budget.
Finalize test advertising budget.
Budget to test keyword = (100 clicks) x (Estimated CPC)
Or, take the guesswork out of your ROI calculation and use the free Carrot ROI Tool
Step 2. Perform Keyword Research
Once you have your direction plan, it’s time to research your market, intent keywords, and competition.
Define your target customer —Most investors likely have an idea, but newer investors might need to take the time to create a customer avatar.
Define your target locations — You have the opportunity to target locations down to the zip code. You can even exclude zip codes.
Build your initial keyword list — Use resource tools such as AdWords Keyword Planner, SEOBook, and Ubersuggest.
Identify keywords to block —Called negative keywords, adding these in will help block your ads from showing for the wrong searcher.
Sort keywords and identify customer intent keywords vs. research keywords — Research keywords might be on the edge, so be careful when choosing them. You must monitor those to make sure they’re not eating up your budget.
Organize your keywords into categories — For example:
Category: Sell My House
Category: We Buy Houses
Category: Sell Your House
This will help you build your ad groups around your keywords while staying organized.
Do some spying on your competitor’s keywords — SEMRush or SpyFu are two great tools that provide helpful information.
Step 3. Leverage Your Unique Selling Proposition (USP)
Your unique selling proposition, or USP, is a unique advantage that you have that no one else can claim and gives your prospective clients a compelling reason to work with you. In other words, you control the conversation by answering:
Why should prospects choose to do business with you instead of a different investor?
Your USP could be based on your high level of experience. It could be a process that you have in your real estate business that is unique. It could be the credibility that you have based on how you close deals.
Whatever the case, ask yourself what it is that no one else in your market can claim the same and add it to your ads.
Not sure what your unique selling proposition is? Watch our USP Whiteboard Strategy Sketch
Unique Selling Proposition (USP) - What's Your Real Estate Niche? - YouTube
Step 4. Have a Persuasive Offer
There are three factors involved in the success of your AdWords campaign: your audience, your offer, and your ad copy.
Analyze your competitor’s offers but don’t copy them. Use the information you already have on your website to create your offer. For example:
Offers in 24 Hours
Cash in 7 Days
No Extra Fees
Close in 14 Days
Choose your persuasive offer structure:
Special Cash Offers
Local Investor (Not National)
The reason why you’re making the offer. Foreclosures, distressed property, divorce, etc.
Target Locations (your target market locations)
What PPC Keywords For Motivated House Sellers Net The Highest ROI? Our Analysis…
We analyzed over 3 million PPC search terms and nearly 5,500 house seller leads to find the 800 highest profit motivated seller keywords.
What you can do to increase keyword quality score, ad position, and click-through rate.
Use your customer intent keywords in ads to increase relevance.
Communicate the benefits and results of why the searcher should choose your ad. Use words like cash, fast offers, and local.
Include call-to-action in ads. “Sell Now”, “Contact Today!” “Don’t Wait.”
Step 6. Quality and High Converting Landing Pages That Are Mobile Responsive
Having an optimized landing page can help to increase conversion rates and decrease your cost-per-clicks. It’s also extremely important to have a Search Engine Optimized website (like Carrot) for the growth and success of your content and search marketing plans.
If you have the option, test — send traffic to different landing pages and see what performs the best.
See what it takes to create high converting real estate homepage…
Anatomy of a High Converting Real Estate Homepage - YouTube
Some websites, such as Carrot generated sites, have multiple landing pages. Just be sure that you’re keeping good track of your tests.
Make sure you have an attention-grabbing headline.
You don’t need to have an over-kill of navigation options. Keep what is necessary. Eliminate any distractions.
Be sure to have your irresistible offer, call-to-action, lead capture form, and benefits stand out.
Credibility badges (BBB, real estate associations, Veteran, etc).
Other pages that will help build credibility
Privacy Page (required for retargeting).
Mobile Responsive and Optimized Landing Pages
So, you most likely already know that your website needs to be mobile-friendly. In fact, 52% of our motivated house seller, cash buyer, and rent to own tenant leads have been from mobile devices this year (2017). That means, if your website is not mobile optimized, you’re likely losing tens of thousands of dollars per year in leads and deals without even knowing it.
Step 7. Don’t Forget to Install Conversion and Lead Tracking
If you’re not properly tracking your conversions, you’re almost certainly going to waste your money. In order to maximize your ROI from AdWords, you must track the sales funnel from keyword to customer.
[IMPORTANT] Install a Google AdWords conversion tracking:
Copy and paste the AdWords conversion tag on the page after the initial form signup. That page could be a thank you page or another “more information” page. Without inserting a conversion tag, you’ll be blindly managing your campaign. If properly placed, you will be able to see value information using your AdWords dashboard.
Set up call tracking. You can either use the AdWords call tracking feature (which will not track specific call information) or use more of a complete recording tool such as CallFire or CallRail.
Use Search and disable the “Display Network” when first creating your campaign.
Advertise one target per campaign. If you have a buyer and a seller website, split those up and create two campaigns (one buyer and one seller).
Limit keywords per Ad Group to no more than 10. Always have 2-3 active ads split testing per Ad Group.
Start with Phrase Match and Exact Match keywords. Broad match keywords can drain your budget without attracting any leads. So, just beware of broad match keywords if you don’t have a large enough budget.
Negative Match obviously irrelevant keywords.
Choose your Location settings (target zip codes, city, or county).
Choose your Language.
Starting Off: Use AdWords bid estimation to manually set bids. Set your daily budget (Monthly Budget divided by 30.4 days).
Use Ad Extensions – Ad Extensions are free options that could get you higher click-through rates.
Call (Phone number)
Location (Link to your Google+ profile)
Sitelinks (Clickable links that can drive traffic to different pages on your site, such as your “About” page, “Testimonials” page, and “How We Buy Houses” page)
Call-Outs (Non-Clickable points. Great for Calls-to-Action)
Structured Snippets (Real estate investors don’t get many options with this one, but can use the “Types” option and list out what types of houses you buy)
Rotate ads evenly to split test (Settings)
Eventually, optimize for conversions
You now have the necessary tools and knowledge to get your real estate investor AdWords campaign up and running.
Here’s the next step:
Streamline Your Online Lead Generation With Carrot
Carrot members collectively pull in over 31,000+ opt-in leads per month and hold more page 1 Google rankings for motivated sellers, cash buyers, rent to own, and note seller phrases that matter.
Our built-in SEO Tools, Carrot conversion methodology and commitment to providing great training and support all combine to provide high achieving investors the right mix of technology and strategy to get the results you need to grow your business.
What PPC Keywords For Motivated House Sellers Net The Highest ROI? Our Analysis…
We analyzed over 3 million PPC search terms and nearly 5,500 house seller leads to find the 800 highest profit motivated seller keywords.
“Have you been watering your bamboo every single day with intention and belief, knowing that you’re going to crack though? That’s the biggest separator I’ve seen between those who are successful and those who are not, is watering the bamboo.” Trevor Mauch, CEO of Carrot
Do you feel like you should be further along by now?
Do you feel like like you’ve been slaving away, but you’re still stuck in the same daily grind?
Are you waiting for that breakthrough where the budget isn’t so tight anymore, where you’re not overwhelmed by all the projects you have going in, where you can finally take that trip with your spouse that you’ve been dreaming of? If so, this podcast episode is for you.
It’s time to water your bamboo.
Listen now. Renew your mindset. Reap the benefits.
It’s time to Water Your Bamboo…
Make sure you subscribe to get the CarrotCast each week!
For years, we’ve worked our bottoms off to provide you (our members, the people on our email list, and even those of you who’ve never worked with us) free, valuable, life-changing content.
Every week for the past several years (with maybe a couple exceptions), we’ve published a new blog post and/or CarrotCast episode meant to help you build a bigger business, live a happier life, achieve financial freedom, and escape the horribly monotonous 9-5 grind.
That is our passion: to help you regain time in your life for things that matter most — family, friends, hobbies, etc.
But there’s a problem — while we’ve consistently created content to help you build a business you can be proud of, our website hasn’t done the best job of organizing that content for you.
You can click on the “Blog” tab at the top of our website and you’ll see our latest blog posts and CarrotCast episodes, but it’d take some real work to digest our content in any sort of chronological order… until now. :)
Announcing Carrot University!
We’re launching Carrot University with our SEO 101 Courses!
Carrot University is our (the content creator’s: Brendan, Trevor, and myself) effort to organize our content so that you can easily digest the most important lessons for your business. Want to learn about SEO? Here are 10 lessons to get you started off on the right foot! Want to learn about PPC?
Here are 10 lessons to teach you everything you need to know to get started. Wondering which contracts you need for your real estate investing business? Here are some templates!
Rather than choosing random pieces of content via Google and our blog, you can now go to a single place (Carrot University) and learn about those topics in chronological order — from beginner to advanced to ultra successful.
We wanted to get Carrot University out to you as soon as possible, so we’re launching it with just one module of content: SEO 101 — basically, our beginner’s guide to understanding SEO and how it applies to your real estate website.
There’s a lot more to come. ;)
We have plans for content modules about PPC advertising, advanced SEO lessons, personal development, and even nitty-gritty business building best practices. Ultimately, we want Carrot University to serve YOU. We want it to be a place that you go to learn, grow, and challenge yourself.
Either the campaigns that you created will give you a healthy ROI — the phone will ring, leads will flow, and deals will close. OR… crickets.
And if you’ve ever tried your luck at PPC ads for your real estate investing business before, then you’ve probably experienced just as many crickets as conversions (or maybe a few more of the crickets…).
That isn’t because PPC advertising doesn’t work for the real estate industry. For many of our members at Carrot, paid ads drive business revenue BIG time. If you do it right, then paid advertising can become a real driving force for your business — a tool you can depend upon to create quick lead generation and revenue flow.
But getting it right, of course, is sort of the issue.
Truth is, the success of your PPC campaign for finding motivated searchers (buyers or sellers) depends largely upon one thing: how you prepare before you launch.
Here are 5 pre-launch steps to give your real estate PPC campaigns the best possible chance of success
Step #1: Do Market-Specific Keyword Research
Perhaps the biggest mistake that new PPC advertisers make is launching a campaign without first doing market research.
It’s remarkably easy to assume that you know your market already. After all, you’ve probably talked with your market, done at least a few deals, and maybe even lived in your area of operation for quite some time.
Regardless, don’t skip this step. ;)
Spending a little extra time to ensure you’re targeting the right people with your PPC campaign and writing copy that resonates with their problems, pains, fears, and desires is the single most powerful thing you can do to increase your ROI and website conversion rate once launched.
In regards to PPC, keyword research is the equivalent of market research.
Competition — How many other people are competing for this keyword phrase? The more people you’re competing with, the higher your cost-per-click will soar. This isn’t necessarily a bad thing. So long as the keyword phrase is high value and you can afford the cost-per-click while maintaining a healthy ROI, then high competition might be an indicator of a valuable keyword phrase. If you have a smaller budget, though, then you might consider targeting something less competitive.
Suggested Bid — In Google AdWords Keyword Planner, this is the number that Google suggests you bid in order to get consistent clicks and impressions. When you see this number, keep your budget in mind and ensure that the two numbers line up for a healthy ROI.
Search Volume — This is the monthly number of people who search for a given keyword phrase every month. More search volume means more people to get your ad in front of. Low search volume means the opposite.
Intent — This is perhaps the most important part of your keyword research. What is the intent behind the keyword that you’re considering targeting with your PPC campaign? If the person is looking for a real estate agent and you’re a wholesaler, for instance, then the keyword won’t bring you many conversions. Regardless of search volume, competition, and suggested bid, the intent of the searcher, what they actually want when they type that into Google, should make the final decision about which keywords you target and which ones you throw out.
In addition to doing market research, it’s also worth spending a bit of time doing competitive analysis.
These are some of the questions you might consider asking yourself…
What keywords is my competition targeting?
What is my competition doing with their ads that I can do better?
What is my competition’s budget?
What keywords are bringing my competition the most results?
Answering these questions can help you determine which keywords will be the most valuable for you to target. If, for example, your competitor has dedicated massive funds to a certain keyword phrase and you can’t beat their budget, you might consider targeting something else. Or if you find that they’re neglecting a certain keyword phrase altogether, you might try to exploit that.
And you can answer a TON of these questions by searching your competitor’s domain in SpyFu — you get a few free searches every day (go incognito in your browser to get more searches once you run out).
Running a real estate PPC campaign is a bit like gambling. You spend money, hit a button, and hope that the magic machine pays you back.
Of course, in PPC, you have far more control over the results of that button-hitting than you do at the local casino. Still, as when you visit a casino with a spending limit of a few hundred dollars (or a few thousand for you high-rollers), you should never launch a PPC campaign without first knowing your budget and the results you expect to get (realistically) from that budget.
But how do you determine a reasonable cost-per-click and cost-per-conversion for your business in your specific market?
Well, you just play off the numbers.
And we have this awesome budget and ROI calculator to help you easily determine your minimum and maximum budget per conversion. If, for example, I expect $10,000 profit per deal, I close 1 in 25 leads, my cost-per-click is $5, and my website conversion rate is 5%, my budget would be between $2,500 and $3,250.
In other words, I could spend up to $3,250 and still have a very healthy ROI for my business (208%, to be exact). And once you know your budget, it’s simply a matter of staying within that budget to generate leads and close deals. I love the way that Brian Rockwell put it in a CarrotCast case study.
[Case Study] From Teacher to $80k/Month Wholesaling Real Estate w/ Brian Rockwell - YouTube
When you go searching for something in Google (whether it be how to fix a faucet or reviews of Avengers: Endgame) you quickly determine which results you’re going to click on and which ones you’re going to scroll past.
How do you determine that?
By skimming the title tag and meta description of each result.
If, for example, I was searching for “how can I sell my house fast”, these are my top three picks for what I would click on.
Why? Well, it all has to do with the title and the meta description of those results and how well I think those results will solve my problem. The same is true for your PPC ads. When someone searches for something in Google, they’re looking to solve a problem. And your ad copy (the words for the title tag and meta description) need to promise to solve that specific problem for them.
And the single most important thing you’ll write is the headline for your ad. If this doesn’t get people to click, nothing will.
So spend a little extra time on this, run it by some friends if you have to, and make sure it’s primed to get your target market clicking.
Remember, depending on what PPC marketing method you choose, AdWords, Facebook, or Bing, you’ll be limited to either the number of characters you can use within the ad or the amount of text you can use within a FB ad. Be sure to use this ad “real estate” wisely.
The final thing you need to do before you launch your real estate PPC campaign to give it the best chance of success is building a high-converting landing page. In the field of online marketing, the landing page is the place where people will go once they click on your ad.
The landing page needs to display content that reinforces your message contained in the ad. If your ads states you’ll give them a call in one hour, make sure your page also says one hour, not 24 hours.
The lead form on your landing pages must also reinforce the search as well as trigger the searcher to take action. “Contact Us” or “Get My Cash Offer” are a couple of examples.
Ingredients For Crazy High Converting Real Estate Lead Forms - YouTube
If your real estate landing page isn’t optimized for conversion, then it doesn’t much matter how remarkable your targeting, your ad copy, or your budget is, no one is going to convert.
At Carrot, we’ve tested our websites hundreds of times to ensure high conversion rates for each of our members. Which means when you send the right advertising traffic to a Carrot site, you’re going to get results. You can sign up over here to try us out for yourself (risk-free, with a 30-day money back guarantee)!
When you finally decide to click the big red button… we want you to get results — real, tangible, business-building results. We want you to double or triple your money, we want PPC to become a revenue-generating machine for your business, and we want you to no longer fear launching a campaign.
But the only way to make that happen is to prepare before you hit the big red button.
And by following the five pre-launch steps in this article, you’ll ensure that every campaign you launch gives you a healthy ROI, takes you one step closer to dominating your market, and drives real revenue for your business.
If you have any additional questions about launching your upcoming PPC campaign, throw em’ in the comments and we’ll help you out. :)
You’re a real estate investor. Most of your marketing has been offline – bandit signs, direct mail, driving-for-dollars, and maybe even door knocking.
But, you’re thinking about getting a real estate investor website.
More than likely, you know another real estate investor who’s seeing amazing lead-generation results on their own website and you want a piece of the pie.
Who could blame you?
Follow the cheese, right?
But, of course, there’s a lot to think about when it comes to building your very own real estate investor website…
Design, sales copy, SEO, conversion optimization, and backend code are just a few of the mind-numbing factors.
And truthfully, things have changed so much in the past three years alone that what was cutting edge 3 years ago is almost pre-historic, nowadays.
So, in this “websites for real estate investors” article, we’re going to walk you through why you do need a website, what you should look for when you’re either building your own real estate investor website, buying a real estate investor website template, or using one of the several services out there online (like ours :-)) that help real estate investors better leverage online marketing.
It’s easy to think, I don’t need a website – I’ve been doing this for years and things are just fine.
And don’t get me wrong – offline real estate marketing methods are as powerful today as they were ten years ago. Direct mail, bandit signs, and cold calling all can work wonders in the right hands and in the right market.
That doesn’t mean you should limit your marketing strategies to offline tactics exclusively.
In particular, there are three reasons every real estate investor needs a website.
Online marketing, once rolling, will save you time and money during the lead-generation process.
SEO leads (Search Engine Optimization) tend to be higher quality because they’re inbound leads – which is basically just a cute way of saying that prospects came looking for you rather than you looking for them.
Online and offline marketing strategies work best together. Our highest-performing members at Carrot use both in harmony rather than one in exclusion.
So, you know that you need a website for your real estate business…
But, you’re new to real estate online marketing with a website…
More than likely, you don’t even know where to start…
There are so many options and so many low-end platforms out there that you’re not exactly sure what you need for your real estate investor website.
So let’s talk.
What Kind Of Real Estate Investor Website Should You Pick?
There are a few different options when you’re getting your website set up. Should you have it designed from scratch, buy a template, or use a service? Really, all of those are great options. It just depends on your goals, your budget, and how much flexibility you want with your real estate investing website.
With that, let’s take a few minutes to look at the options you have.
Option 1: Real Estate Investor Website Templates
The definition of a template can vary drastically. At Carrot, a “real estate investor website template” is basically where you buy the website and choose from one of several of our templates. Then, you can customize things like images, videos, and sales copy.
You might be worried that, with Carrot or some other real estate investor website template, you’re going to look the same as everyone else. Fortunately, that isn’t true. With color changes, logo changes, and other minor customizations, you get all the benefits of conversion optimization without sacrificing your distinguishable brand image.
To prove it, check out these two side-by-side Carrot websites that are the same theme template, but look far different from one another.
Real estate investor website templates are great because you can still customize your website but the bulk of the design is already done for you.
Often times, templates come with your hosting accounts. The first website I built for my real estate business was built from a basic template from our host company.
Now, you can find templates or WordPress themes that give you a look and feel to start from with your own website. You can buy these all the way from the price of “free” (free is all relative… read on below on my thoughts on that) to a couple of hundred bucks.
A template gets you a jumpstart. But with most website templates, you then have to dive in and basically build the site content, structure, lead generation pieces, do the SEO, and conversion testing all from scratch. These are great for someone who has zero to little (under $20) money to invest in their website, have more time than they do money, and who have some level of technical knowledge (or are willing to learn how to do some basic HTML, image editing, and learn the ins and outs of basicsearch engine optimization).
What we’re calling a template is when you buy the website files, put them on your own server, and you’re responsible for everything from there on out. That, though, is not how Carrot works. We offer you a website template with native hosting, conversion optimization, content marketing, and SEO potential.
If you choose to buy a website template that’s just a template, though, here are the pros and cons.
Cheap. You can get into a real estate investing website template pretty damn cheap as far as out of pocket expenses. Under $100 usually.
If you are a technical person or are willing to invest the time into learning how to build a website… this can be a great place to start.
After you get a “template” or WordPress theme… you have to invest the time into building out the content, structuring the site, hiring a web and/or graphics guy to help you finish things out, and then you have to maintain the site and files on your server each month to make sure it’s up to date and is secure from hackers.
“Cheap” doesn’t always mean low cost. Whenever we go into a new project we always like to ask the questions… “How much money does this cost? And how much time and effort will it cost us to get it to where we need it?” Too many people only look at how much money they’re paying and forget to value their own time. Often times these template routes cost you many times more than hiring it out or using a service that does it for you.
The biggest part that determines an effective real estate investing website isn’t necessarily the way it looks… it’s the way it’s structured, the words on the site, and the strategy behind search engine optimizing the site for your keywords. Many templates look pretty, but when it comes to results, don’t deliver.
Ok, so there’s always the option of hiring a web designer and having them design you a website for your real estate business from scratch. Truthfully, this is the option that any big players in the real estate game choose (by big players, I mean companies that do multiple million dollar transactions per year… all the way up to institutional investors and big guys like Donald Trump). Is this the best route for you?
It may be. If you want 100% control over every detail of your website from start to finish and want custom elements that you just can’t find in pre-made websites… then you’ll want to go the custom real estate investor website route.
You’ll also need to have a consistent budget for hiring a developer and designer to upload new content, make relevant changes, and consistently A/B test your conversion rate. Naturally, that’s going to be a big budget.
You get everything you want exactly as you want it (so long as you can find a solid web designer who knows what they’re doing… this is the biggie).
Custom means custom… you build it from the ground up with your web guy.
You can have custom elements or functionality that most real estate investor website templates don’t offer.
Your site will look 100% unique… i.e. – no one else will have a site exactly like yours.
It can be expensive if you hire a web designer who actually knows what they’re doing. Don’t think you’ll get a quality custom design that will be search engine optimized, look good, and designed to convert your visitors to leads for under $5k.
If you don’t know how to accurately relay (doing exact mockups of what you’re looking for is best) exactly what you want to a quality web designer… you may end up with something that is nothing like you envisioned (or a huge bill to continually tweak and fix the site until it’s what you wanted).
As technology improves… you’ll have to pay more to have your website redone to get it up “in the times.”
This is what we actually did for our own business… because we couldn’t find anything on the market that would do what we wanted it to — look clean, crisp, professional, and actually work to generate leads. So we paid a web developer about $7k to build it from scratch for us over 18 months. This is what soon became the first REItheme (Carrot’s old name) platform… because we saw real estate investor options didn’t move us… and we felt we had a better solution that we’d love to share with investors like you.
Option 3: Real Estate Investor Website Lead Generation Service
This option is kind of a hybrid between a template and a custom designed website. There are a handful of credible options in the market — all have different pros and cons — many are not so good, a few are solid, and they can be a great way for you to get your real estate investor website up and rolling.
And they aren’t just great because you get your website started, but because these services continue to support your website with SEO, security, conversion testing, and support.
So long as your website exists, these services (like Carrot ) are ready to support you in any way that they can.
Like I mentioned above, a template is where you buy just the HTML files (or WordPress theme), then you’re left to fend for yourself putting them on your own server, doing the updates and customization yourself, etc.
If you don’t want to do all that work but you also don’t have the budget for a custom website design, you’ll want to look at signing up for a service that has pre-built websites for real estate investors, other fancy features, and you pay either an upfront fee and hosting, or just a monthly fee to access the service.
For many of you, this option will make the most sense. It’s relatively inexpensive and has most the benefits of a custom designed website and a website template.
Here are all the pros and cons.
Depending on the service you sign up for, you can get websites that look custom, let you customize many of the site elements easily. Just make sure you look for a service that lets you have 100% control over the way the site looks and your content… easily.
May include other features built right in that would cost you thousands to build yourself. Like email marketing systems, squeeze pages, search engine optimized pages (this one is tricky, our InvestorCarrot system actually does get great search engine results… many systems say they’re SEO’d… but rarely show up in search rankings for their customers. Do your research)
The service usually maintains the websites on their servers, saving you money, time, and putting the technical stuff in the hands of the techie guys and gals who like that kinda stuff (and are good at it). This helps you so you don’t have to worry about hackers, your site code going out of date, etc).
You can usually get your websites set up quickly… the same day or within a couple of days for most services.
There is usually a monthly (or annual) fee associated with services like this. They can range from $25/mo – $200/mo+ depending on the number of websites and features. But, you just need to decide whether the time it saves you, the features it has, etc. will help you save enough time to offset the cost… or do enough extra deals to pay for the service. Usually, one deal can pay for the service for a lifetime.
Most services that offer real estate investing websites were built 5+ years ago, look like a 10-year-old made them in his basement, and won’t let you customize your websites look and feel… or content very easily. Just make sure you do your research to see how easily you can customize your websites and how much you can customize (without paying extra) before you dive in.
Regardless of which option you pick to build your real estate investor website, these are the five primary things you should keep in mind.
How much money do you have in your budget?
This will have a big impact on which option you choose. If, for instance, you only want to spend between $500 and $1,000, then a well-designed custom site is probably out of the picture (unless you have a friend who’ll do it for less than usual).
If you are willing to spend $5,000 to $10,000, though, and have a consistent relationship with your web developer (or you have your own tech team) then a custom website might be your best bet.
What you have to also consider when it comes to the budget is how much time the option you choose is going to save you. Don’t just consider how much it’ll cost you…
Consider how much time it’ll save you…
Find a ratio where the money spent, results received, and time saved works in your favor.
The faster that your website loads, the better chance that people will stick around to see what you have to offer. With a slow website, though, people will leave before you can shout, “Give me a chance!”
In fact, 40% of people will leave your website if it doesn’t load in just 3 seconds.
That’s a big chunk of your visitors – almost half!
How do you know if the website you choose loads fast?
When it comes to driving traffic to your website, nothing is quite as powerful as search engine optimization. Basically, this SEO is the practice of optimizing your real estate investor website to drive passive traffic through search engine queries (Google, Bing, Yahoo, etc).
And it can be an absolutely business changing strategy for your real estate website. By optimizing your website for search engines, you don’t just set yourself up to drive traffic today (like with paid ads), but well into the future.
So long as you rank in Google, you’ll drive traffic.
A big part, though, of driving passive traffic to your real estate investor website via SEO is the backend coding of your website and the keyword placement. Most website companies will just give you… well, a website.
At Carrot, though, we give you a website that’s primed and ready to rank in search engines. Which means passive traffic for your website and more revenue for your business.
Alrighty, now that you know the 3 options out there for websites for real estate investors and the 5 things you should take into consideration… now it’s time for you to do a bit of research on your own to see what’s right for you.
Here’s a quick little guide to help you make that decision.
Pick the one that fits you best.
1. Technical (can do graphics and do some HTML or PHP) have a lot of spare time, have a very low budget (under $100 total). A Template may be a great route for you to go. Go to google and search “real estate investor website templates” to see what you come up with.
2. Have a hunk of cash (at least $3k – $7k), know exactly what you want and can relay that in detail to a sharp web developer, have found or can find a sharp web designer who has experience (and can show you samples and client testimonials) on website conversion and search engine optimization. If this is you, you may look at having your site built from scratch by a web designer.
3. Want custom features but don’t want to pay thousands, want ability to customize your site so it can look unique, don’t want to learn the ins and outs of SEO or web design and would rather piggyback on those who have created systems that do it already.
They would rather have someone else take care of the heavy technical work so you can focus on doing deals… you may want to look at website services like Carrot.
In full disclosure, you’re on the Carrot blog… and we are a company (started by real estate investors) who created a kick butt real estate investor website system because we felt the options out there didn’t meet the needs of real estate investors. But, with that said, we don’t want to “trick” people into going with our service… because we know that our service isn’t right for everyone and frankly, we don’t want to work with everyone.
We Believe in total transparency – It’s one of our core values.
So, do your research… find the solution that is best for you. If it’s Carrot… awesome! If it’s not, awesome! All we care about is that you find the solution that fits your needs for your real estate investing business.
And if you have any questions, feel free to throw em’ in the comments. :-)
From Dealing Drugs to Flipping Houses - How I built A Booming Wholesaling Business w/ Steve Londeau - YouTube
“First, just believing that it’s possible is absolutely huge. If you don’t truly believe you can do it, it will never happen for you.” Steve Londeau, House Full of Cash
Sometimes all we need is a little inspiration…someone, further down the road to guide us.
Let Steve Londeau be that guy. Growing up in Detroit, Steve got off to a rough start but soon realized he had the ability to change his life. Real Estate was his vehicle of change. He’s built a very successful wholesaling business that has set his family of 7 financially free.
Hear his story where he walks you through his tactics, his marketing methods, how he built a team, AND what his single biggest lead source is.
Ep 154: From Dealing Drugs to Flipping Houses – How I built A Booming Wholesaling Business
Make sure you subscribe to get the CarrotCast each week!
PPC is a broad term used for various cost-per-click platforms real estate professionals use to get in front of their target audience. These include Google Ads (AdWords), Bing Ads, Facebook Ads, and numerous retargeting options.
Overall, PPC is a digital marketing strategy in which you advertise within a search engine’s sponsored results by bidding for the keywords, ad sets, and/or retargeting list connected to your real estate niche.
Pay-per-click is exactly that… you pay each time your ad is clicked. Although, there are times you can be charged for impressions (number of times your ads are shown).
Google Ads (Adwords) still reigns as PPC king for generating motivated seller leads. Facebook ads can also be an effective way to generate motivated sellers as well as buyer leads.
Facebook cost-per-click is also considered a lesser amount compared to AdWords. It’s important that you understand where your leads are coming from and the value of your cost per lead to fully understand which platform works best for you.
How Does PPC Work?
Starting with the basics. When a motivated seller types a search query into Google, the search engines provide two sets of results: pay-per-click ads (sponsored) and organic results.
As seen in the picture below, the first three results on top are sponsored ads (indicated by the green square around the word “Ad”).
The other results below the ads are organic results. More than likely, the organic website results have climbed the rankings by executing a solid SEO strategy.
With PPC, when the searcher clicks on one of the ads, you (the advertiser) is charged for that click.
The price of that click will vary per the competition for that specific keyword as well as your target location(s).
You can use specific tools to find keyword traffic estimates as well as the competition and cost-per-click estimates. Tools such as:
Advertising with PPC ads can have many benefits. Here are some of the top reasons you should consider using PPC as part of your online marketing strategy.
1. You Have the Opportunity to Control Your Position on Page One of the Search Results
PPC advertising allows you to gain the most valuable ad space on whichever PPC platform you choose to use. If that’s Google, then you have the ability to get on top of the first-page search results without having to dedicate the time and resources for SEO.
Claiming ad space where most eyes will see them will increase your odds of getting solid lead generation and return on your investment.
2. Place Your Ads in Front of YOUR Audience
This is two-fold.
First, you can use specific keywords in your PPC ads. This will allow you to reach a specific target audience based on your location. For example, using keywords such as…
“Sell my house fast in Baltimore”
“Sell my house in Chicago”
“We buy houses fast in Boston”
This allows you to reach the local audience by choosing keywords that are targeting your audience location.
Second, you have the ability to use geo-targeting to limit who can see your ads based on locations. For example, if you are searching for motivated sellers in Baltimore, it wouldn’t be smart to allow searchers in D.C to see your ads.
You’d be would wasting your budget to allow searches from outside of your target areas to see and click on your ads.
3. Control Your Budget
Adverting with PPC ads offers you ultimate control of your money. You set your desired ad spend. If your budget runs low, platforms such as Google Ads will notify you that your budget is limited. This allows you to reassess your current PPC strategy and make the necessary adjustments to optimize your accounts.
As mentioned above, the majority of your PPC campaigns will follow the model that you only pay when someone clicks on your ad.
4. PPC is Immediate
There’s no wait time! Unlike SEO, PPC is live the moment you decide to turn your campaigns live. If increasing your buyer list for your real estate website is your goal, PPC ads allow you to get in front of your target audience NOW rather than waiting the span of time it takes for an SEO campaign.
PPC ads are an excellent way to split test your website, ad copy, or images that resonate with your target audience.
Using the A/B testing approach, you can test your ads and landing pages to see what form, color scheme, design… etc., are generating the best results. Once you gather enough date, you can use this information to make strategic moves to your campaigns to maximize your PPC ROI.
6. Track Your Results to Maximize ROI
Proving ROI is a major part of being a marketer today. Luckily, PPC ads allow you to track every aspect of your ad campaign to connect your efforts to your results.
You can see how each keyword is performing. You can see how each ad is performing. And, you can see exactly where and when your leads are reaching you.
You want to prove the worth of your PPC campaign. You’ll want to be sure your conversion tracking is linked to your website and for most of you, you’ll also want to be sure your lead source is relaying to your CRM.
Then you’ll be able to track from click to deal to see your profits that have come from your PPC strategy.
So, who should use PPC? Those who have the ability to plan, have patience, and are willing to spend money to get results.
If you make well-informed decisions from the time you launch a PPC campaign, you will be able to increase traffic and leads to your website.
However, PPC usually isn’t best suited for those who are looking to dabble. You need to have a mindset that provides enough strategy to sustain months and sometimes years. Those who have similar “go-get-em” attitudes have fared especially well with PPC advertising.
Real estate also has a bigger advantage over other industries who utilize PPC. Profit margins can more than justify the costs associated with PPC.
If you are looking for a simplified answer of how to get started with PPC advertising, it can be summed up into a relatively easy process.
Here’s a simple look at how to plan your own PPC for real estate strategy:
1. Conduct a competitor analysis.
Identify the competitors who might be outranking you in your market. Analyze their search terms and search volumes using tools such as Google Keyword Planner and Ubersuggest as listed above.
2. Choose the real estate keywords you want to advertise for.
Conduct keyword research to learn how your target audience is searching for your real estate niche. If you’re looking for buyers for your agent website, then use such terms as, “new homes for sale” or “homes for sale in”.
3. Create ads based on thorough research.
Develop ad copy that will resonate with your target audience. Looking for motivated sellers? Use ad copy such as “We Buy House in Any Condition” or “Sell Your House As-Is Fast”.
4. Split test ad copy and/or landing pages to compare how different aspects of your PPC campaigns perform.
For ad copy testing, track metrics like click-through rate and cost per click. For landing page testing, track metrics such as conversion rates to determine the success of your PPC campaign.
You’ll also need to continuously manage keyword bids based your results. This will help you get the most ROI from your efforts.
5. Optimizing beyond your ads.
Real estate PPC campaigns are created from many parts beyond keyword bids and the ad copy. It’s important to think beyond the landing page and start to think about optimizing other pages that will help build credibility and connection with the searchers.
Three important pages to consider optimizing are your “Our company”, “Testimonials”, and the “How it works” pages.
This heat map from specific PPC traffic, confirms the need to optimize these pages. PPC traffic is looking for confirmation.
Don’t feel overwhelmed by this PPC intro. By having a sound strategy, educating yourself and putting in some time, you’ll be off and running with a successful PPC account. Or, consider hiring a third-party to consult or manage your account.
Overall, PPC can provide immediate results and be a lucrative piece of your online real estate marketing strategy.