Self-Scoring Speaker’s Assessment Tool – HERE
Fred Miller, NO SWEAT Public Speaking
Speakers: Here’s a very important tip.
There is something called The Law of Primacy and Recency.
What it says is the audience best remembers the first and last things you can do. That’s why you want to have a strong opening and a stronger closing because the last thing I say and do is the first thing you’re going to remember.
The Law of Primacy and Recency. Take that into account for several things.
If you’re speaking with other speakers, you’re probably going to be better being the last speaker. If you’re not the last speaker, you’ll be warming the audience up for the speaker who follows you.
Get started on “Speaking Opportunities” with this FREE Speaker’s Template – HERE
Let’s talk about Elevator Speeches.
We’ve all been there. You go to a networking event, a social function, or a seminar and the leader says:
” You know what, before we get started we’re going to go around the room. When it’s your turn stand up tell us who you are what you do, give us your Elevator Speech.”
The goals of the Elevator Speech are very important.Number One Ultimate Goal is: A Conversation.
A conversation with someone who really wants to know more about your products and services. How you work, what it cost, and if applicable, terms, warranties ,and how long it takes. That’s the ultimate goal.
The goal for each of your Elevator Speeches is clarity.
They then make a decision: One:
I want to talk to him right now. In fact, if he doesn’t stopped talking I’m going to grab him.
Two: I know what he does. I don’t need that product or service but I would be comfortable talking to him in the future if I ever do.
Three: I know what he does and I would be comfortable referring him.
My radar is now up and if I ever hear someone say, “I’m looking for this or that product or service, I’ll put them both together and they’ll both thank me!
Final Goal, Number Three.
Everyone’s not a prospect for what you do. You’re not going to buy from everyone who gives you an Elevator Speech.
This Dis-qualifying is especially important for the one-on-one Elevator Speech. That’s where you want to use the EXPRESS Elevator Speech because you don’t want to waste major time on minor possibilities. And you don’t want to waste their time, also.