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This post will run through the differences between Shopify and WooCommerce to help you decide which is the best option for your eCommerce store.
Setting Up Shop
If you’re looking to get up and running in under one hour, Shopify can get you there fast. Sign up for their free 14-day store trial and find all of the features and tools you need to design a great looking site with no coding experience required. Included in the pricing structure of all Shopify plans you will be provided with a free domain and SSL certificate.
Already on WordPress? WooCommerce can be set up in seconds from your existing WordPress site, using the same domain and hosting. This can be an excellent option for those with a little more experience in building websites.
If you’re entirely new to WordPress as a platform you will need to purchase a domain, SSL certificate and eCommerce hosting separately. In many cases, you can find great deals and WooCommerce packages to help you get set up.
Designing Your Store Brand
Once you are up and running with a domain, you will next need to get your site looking great and incorporating your branding, images, text, and logos, etc. This process is largely the same no matter how your store is built.
If you’re experienced in WordPress, WooCommerce is, of course, open-source; meaning that you can put your own custom design together to get your site precisely suited to your needs. Or just go for a ready-made theme that ticks most of your boxes — there are literally thousands of budget and premium themes to choose from.
Shopify also offers a huge range of free and paid for shop themes that look pretty stylish — there are plenty of mobile-friendly and minimalist designs that meet modern UX requirements. You can also find specialist ‘Shopify Expert’ developers to help you tweak your designs if you want something a bit more customised.
If you are not a designer, there are plenty of tools to help you make your online brand ‘pop’ — go design DIY or hire a freelance designer to help you create a compelling brand story.
Setting Up Inventory and Payment Systems
With Shopify and WooCommerce you will need to pay a charge with every credit card payment made through your checkout. Under the Shopify pricing structure, this fee per transaction decreases on the more expensive subscription plans. With WooCommerce, on the other hand, you will need to shop around to find the best payment platform for you.
Regarding adding inventory, Shopify works with dropshipping app Oberlo, allowing you to add goods to your store in seconds. If you are a business owner with very little time on your hands, apps like Oberlo can help you semi-automate the customer ordering and re-stocking process.
WooCommerce also offers a host of shipping and automation tools — known as plugins. Read the reviews before installing one on your site.
Adding Tools For Functionality
Both options have a host of add-ons you can use for your site to make the task of marketing straightforward (and somewhat automated).
On WordPress, you can find a vast range of free and paid-for plugins. (In some cases, you will pay the full cost of the app up-front). Shopify has free and paid-for apps, with most of the paid for applications structured for paid monthly usage.
Subscription and free usage apps are a more cost-friendly option for those with a lower amount of working capital. You may need to eventually upgrade — but go for the cheapest possible option to start with.
Regardless of the shopping cart you opt for, you will need to connect Google Analytics to your site. With Shopify, this is easy to set up — plus you have your own native analytics tool included in your subscription price.
WooCommerce also makes the process of syncing GA easy. However, there isn’t a similar native analytics app included in your plan. You can, however, opt for a third party analytics package that includes social media and CRM insights.
Both store environments are pretty good when it comes to tracking and analytics — but the onus will be on you to react and adapt to what the data is telling you.
SEO & Marketing Capabilities
WooCommerce is, of course, an extension of WordPress: therefore the tools provided to help organic search rankings come as part of the setup. You can use plugins like Yoast SEO to give you pointers on how to optimize your copy as you go.
Shopify, on the other hand, has a range of apps that can help you ensure you make your titles, meta descriptions and copy ‘search-friendly.’ There are plenty of tools and hacks that can help you SEO your site in a matter of moments.
Both options can also be easily integrated with your social media accounts. This means you can set up things like shoppable galleries, PPC advertising, etc and track all of the results precisely.
Alternatively, if you are looking for 24-hour centralised support, Shopify definitely has a competitive edge. From the moment you create your online store you can access telephone and live chat support whenever you have a query.
The choice to go with WooCommerce or Shopify is a personal one. It largely depends on your technical capabilities and existing branding. Speak to other business owners and experts in your niche to get some real-world advice if you’re not sure. There are also plenty of social media groups and forums to join — users love to share their success stories with others!
If you found this article useful, you may also be interested in:
It’s the first month of the year, and you’ve probably started on New Year resolutions. If sharpening your WordPress skills is at the top of your list, then most likely, it will stay on your agenda throughout 2018. It’s a healthy attitude because WordPress evolves, and you don’t have a choice but to keep learning.
Luckily, the Internet is full of resources for WordPress training, and there are top-class resources for any kind of WordPress user, regardless of their level of experience.
Paradoxically, the real issue is selecting the best resources for your studies.
We know that your time is limited and your desire to be a better you in the next year is strong. Therefore, we did comprehensive research and put together a list of the best resources for WordPress training in 2018. We limited our list to online course providers, blogs, and YouTube channels. Don’t worry; these are more than enough to sharpen your skills throughout 2018!
First things first: are online courses useful for everyone? In spite of the harsh debates on Reddit, Facebook, and Twitter, my answer is a big and bold YES!
The negative opinions are generated by the fact that plenty of students enroll in unsuitable classes. For instance, if you want to learn how to create sophisticated plugins, don’t go for Udemy courses. The majority of Udemy courses are for beginners (obviously, there are exceptions). Instead, look for courses on Treehouse. Similarly, beginners shouldn’t waste their time attending advanced classes on Lynda; it’s better that WordPress beginners go to Udemy or Skillshare.
Negative opinions are not due to course providers but students who invest money in courses not made for their knowledge level.
Check out the following suggestions, and look for courses that are in line with your skills.
Udemy has a poor reputation, and to some extent, it’s deserving. It offers a massive collection of classes for almost any kind of specialisation. The course creators are experts in their areas, but some of them don’t have the expertise to teach other people.
In the vast pool of courses, however, you can find many genuine masterclasses. Look for highly rated courses and check the authors’ backgrounds. The prices are decent, and Udemy offers huge discounts from time to time.
In conclusion, check Udemy for beginners’ courses; there are significantly fewer courses for advanced users.
WPMU Dev is a respectable team of WordPress developers that releases terrific products periodically.
Recently, WPMU Dev created an academy for WordPress learners. Their courses are enough to make you a proficient WordPress user.
These courses take you from zero to hero; there are modules for beginner, intermediate, and advanced users. The single downside is the limited number of courses. Currently, there are only seven courses offered.
Lynda is probably the most famous online course provider, and WordPress fans have many reasons to visit this site. Lynda’s library contains many WordPress courses covering all aspects, from basics to advanced development.
Even though Lynda has more than 2, 000 WordPress-related courses, the filtering system lets you easily find the exact class you need.
WP 101 is the perfect place to visit if you want to start learning how to use WordPress via video. You will begin with a short intro (free of charge) and then head onto WordPress Basics, where you will learn how to get the most out of the WordPress dashboard. After this introductory WordPress training, you will be taught how to correctly set up essential plugins like WooCommerce, Yoast SEO, and Jetpack.
WP 101 also provides their tutorials via a premium plugin, making them accessible in your sites dashboard. At Newt Labs, we provide this plugin as part of our core services to help our clients get the most our of their WordPress sites, which also acts as a source of training for new staff members on how to use WordPress.
Another reason to give this resource a try is the Coming Soon section—it includes upcoming courses that deal with other important plugins.
Currently, we all live in an era with fierce competition among businesses. As time goes by, the business world is only going to get more competitive. One of the major reasons behind such competition is the rise of internet marketing, which is extensively implemented by businesses today.
Even though there are tried and tested internet marketing strategies, business owners still fall into the trap of believing in myths. Such myths will not turn you into stone but they can negatively impact your business by halting it’s growth. Through the medium of this article, I am going to highlight a few of the myths around internet marketing which should not be believed.
1. Achieving a Higher Ranking is All That Matters
There is a common notion that getting a top ranking in the search engine result pages is enough and that it would automatically increase the sale of your products and services.
However, this is nothing more than a myth. Yes being featured in the search results matters but there is still work that needs to be done from your end so that a visitor becomes a customer by investing in your products and services. You need to devise some marketing strategies in order to create an awareness of what your website has to offer. This will persuade your visitors to take action which will reap profits for your business.
2. Uploading New Content is Not Necessary
There are a lot of website owners out there which feel that content doesn’t play a role in benefiting their website, or they just don’t have the time for it but then end up accumulating time spent on less important aspects anyway, such as constantly tweaking their sites design and functionality.
There is no point in executing digital marketing efforts if your website doesn’t get updated regularly with fresh and engaging content. Compelling content will definitely drive traffic, which results in lead conversions. A website which consistently posts fresh content will ultimately result in building its own brand credibility.
3. Paying For a Campaign on AdWords Will Benefit Your Website
AdWords is a Google product that enables brands to place advertisements on search engine result pages, which get shown based on specific keywords used to search for them.
There is a common myth that being a Google product, paying for an AdWords campaign will make a website escalate in the search results.
Yet, there is no relation between an Adwords campaign and organic search results. A search engine will not make a website rank higher just because it has paid for advertisements on AdWords.
4. Keeping Up With Digital Marketing Trends is Cumbersome
Some digital marketers are still under the impression that tracking results from their campaigns is not an easy task. However cutting-edge tools such Google Analytics will cater you everything you need to know.
As there is a constant evolution in the internet marketing world, numerous techniques and tools get introduced each year. These tools provide business owners with a variety of information regarding their strategies, which enable them to take calculated decisions going forward.
5. SEO of a Website is Necessary But Only At the Beginning
A lot of businesses set a small budget for implementing the SEO of a website. They feel that SEO is a one-time process and doesn’t require investment later on.
It is a common myth that the SEO of a website demands attention at the beginning only. However, this is not the case as SEO is a constant process and for a website to consistently achieve higher rankings you will have to work on it.
Also, Google algorithms change from time to time which makes it even more important to optimize a website regularly. Not investing in SEO, will likely make your website lose any gained rankings in the search results over time.
6. Using a Keyword Multiple Times Will Make A Website Rank Higher
This is a common mistake which is committed by many digital marketers. In order to make a website rank higher in the SERPs, they use a keyword more than it is intended to be. Such practice is known as keyword stuffing and may in fact do more harm than good.
Forcing the usage of a keyword would have a negative impact on user experience and therefore a negative impact on search engine rankings.
Therefore, instead of stuffing keywords you should just write content that comes naturally, make it high quality and provide as much valuable as possible for your readers.
7. Only Internet Marketing Strategies Will Work
Yes, Internet marketing is pivotal when compared with other strategies but it’s not the only thing, which demands importance.
Internet marketing has its own importance but businesses shouldn’t solely depend on a single strategy. You need to invest in offline marketing strategies as well so that you can reach a wider audience.
When both the traditional and the new age internet marketing strategies are combined there is a very high possibility that positive results will follow.
8. Negative Comments & Feedback Will Undermine Your Brand Value
There isn’t a single brand that exists, which has only ever received positive comments from their customers.
Nobody wants bad feedback but it does provide an opportunity to improve the quality of products and services.
Addressing the issues and concerns of your customers will make your business grow in the long run.
In The End
All of the above myths are pretty common around Internet marketing. By avoiding these traps you wont hamper the growth of your business.
Are there any other myths, which I may have missed and should have been mentioned in this article? If so, then do let me know about those along with your views in the comments section below.
When I first started out in the world of WordPress I was hired by a digital marketing agency. Their team consisted of a handful of developers that focused on building websites. On my very first day I was introduced to Git and since then I haven’t looked back.
I must admit that at first Git sounded really complicated but as my new colleague pointed out, all I needed to get started were 3 commands: git add, git commit and git push. I hadn’t even used the command line before but here I was punching in commands like nobodies business.
You may be wondering why is git so important for my WordPress site. Well, not only does it help you manage the code of your site, it also tracks changes and enables multiple developers to work on the same files at the same time and acts as an extra backup of your sites files in the process.
No more uploading entire files via FTP, potentially overwriting changes and making mistakes. Git only uploads the changes you made within each file. Git also records when files were changed, who made the changes and it gives you the ability to undo them.
You can sign up to a service that deploys changes seen in Git over SSH or FTP for you at the click of a button, which saves a lot of time having to connect, navigate to the right directory and upload each file, this also avoids costly mistakes such as uploading and overriding the wrong files.
Git means no more risky updates to your live site, you can work on a new feature or fixes separate to the master version and then merge it in when signed off. This helps protect your website from human error and many problems that can arise from editing your live site directly.
It doesn’t matter if you’re only creating a small site or if it’s just you working on it. By using Git you’ll save time and headaches, making you more efficient and less error prone in the process.
In the below infographic you’ll learn more about what git is and why you should use it. We’ll also talk about git workflows, tools and hosts.
The features and benefits of Git are vast, if you have anything to add or have any questions please join the conversation via the comments section. We look forward to discussing Git and WordPress with you.
What makes Apple so successful? Imagine tapping into their very own strategies and employing them for your business.
If you thought Apple has an edge in the market because of its products, you’re dead wrong.
Apple has figured out how to communicate, socialize and market on a level that surpasses most companies.
So what’s their secret?
If you and I can’t learn from the successes of others, we’re doomed to remain stagnant in our own businesses. That’s why The Website Group has investigated 10 marketing strategies implemented by Apple.
These are not just helpful tips. These are simple strategies that have been fine tuned by Apple to provide the biggest return on investment.
You’ll hear buzzwords like ‘communication’, ‘social media’ and ‘consistency’. But Apple has taken these skills to another level.
Today they continue to capitalize on their unprecedented popularity. Apple has created a snowball effect of success.
And we want to know how they do it!
The following infographic lays out some of the most straightforward business strategies out there. But with a twist of Apple – so to speak.
You’ll be amazed to see how they’ve refined ‘business as usual’ into some of the best marketing strategies we’ll ever be exposed to in our lifetime.
Is there an analogy to be made between a pizza delivery business and your website’s menu? You will probably say no, but there is a funny but functional analogy.
Pizza is your content while the delivery person is your website’s menu.
It’s probably true that no matter how good the pizza is, you won’t order it if the delivery takes four or five hours. The faster the pizza’s delivered, the greater the satisfaction is. Well, your website visitors feel the same way about your content.
Your content can be the best, but users won’t consume it if it’s inaccessible, hard to find, or delivered in an untimely manner.
The pizza business manager trains the delivery person to deliver the orders as fast as possible to satisfy the clients. Your website menu does the job of a delivery boy; it drives the user to the desired destination in no time.
Creating a menu for a small site is pretty simple, but it’s ten times harder for a big website. The best solution is to create a dropdown menu. Luckily there are great plugins available to help you to create a dropdown menu without code.
How to Create a Dropdown Menu
Within your WordPress dashboard, go to Appearance > Menus, click on Create a Menu, and name your menu.
Check Screen Options and tick all the boxes. You make sure that all the options are available for your menu.
Depending on your preferences, add sections to your menu. Select them from the left list by ticking the check boxes and clicking Add to Menu. These can be posts, pages, projects, categories, custom links, tags, project categories, and project skills.
For learning purposes, I created a menu made up from a homepage and four sections.
Next, chose the items you want to place under the first section. They should appear below your last section once you have selected them.
The next step is to drag the items from below the first section and put them not in line with it but to the right. See the image below to get an idea of what I mean. Proceed in the same manner for each section.
You can add new subordinate items for each item in the sections (level 3 hierarchy). In my example, I added Themes, Plugins, Hacks, and Tutorials under WordPress. All you have to do is select the items and drag them below and to the right of the main item.
You have finished your menu, but you have a few check boxes below it. Tick the first check box if you want new top-level pages to be automatically added to your menu. However, I don’t recommend using this option. You may hurt your website’s design by mistake.
Depending on the theme, you will have one or more menu display locations (i.e. primary and footer). Tick the checkbox for your desired location.
There is a second way to choose the menu location. Go to Appearance > Widgets and add the Custom Menu widget to your sidebar or widgetized area.
It heavily relies on your theme, but you can also tweak your dropdown menu and chose its locations by going to Appearance > Customise > Menu.
How to Edit and Delete a Dropdown Menu
If you thought that creating a dropdown menu was a breeze, editing and deleting a section is even simpler.
Just go to Appearance > Menus and click on the down arrow of the section you want to edit.
You can to modify the navigation label, move it up or down, or remove it from the menu.
Additionally, you can reorder the sections and items by dragging and dropping them.
Plugins to Create Dropdown Menus
You can create a dropdown menu without code, but the customisation options are limited.
Luckily, many plugins give you additional options to create a dropdown menu. Here I have listed three plugins that fully deserve your attention.
Max Mega Menu is a plugin that gives you unlimited powers to customise your menu. You don’t have to write any lines of code – the drag-and-drop editor does it all for you. Amongst many cool features, Max Mega Menu is built for mobile users. It’s touch optimised, and you have plenty of options to create a mobile-friendly menu.
This plugin is a reliable alternative to the previous one. It’s also focused on providing a good mobile experience. At the same time, desktop users aren’t neglected at all; you have a plethora of options to create a super friendly menu. It lets you create vertical and horizontal menus and use different icon display options (text, image, or both). The plugin is suitable for everyone. The drag-and-drop builder and live preview are all you need to set up a good menu even if you are a less experienced user.
I believe that a creative mind and a free plugin can do as much as a premium plugin. This is why our team suggests the best free themes and plugins. However, UberMenu convinces me that it’s a unique and powerful mega menu. You can do everything you want with this plugin!
Tips to Create a User-Friendly Menu
Creating a dropdown menu is only half the battle. Making it efficient and user-friendly is another step in your quest to satisfy your visitors. There is no magical recipe for crafting the perfect menu, but these tips have been widely applied in all successful menus.
Don’t Use More Than Seven Menu Sections
No matter the size of your website, limit the menu to less than seven sections. It’s useful for both search engine crawlers and users.
Search crawlers won’t rank your pages highly if your homepage has too many links. The more links it has, the more diluted the “link juice” is that’s passed to internal pages.
Users won’t be happy either. UX researchers proved that the human attention span is limited to seven items, so a long menu isn’t effective.
Be Specific and Not Generic
You have probably seen menu sections called ‘Services’, ‘Products’, or ‘Team’ many times. I don’t mean to say that choosing these titles is wrong, but they certainly aren’t good.
First, no one searches for keywords such as ‘products’ or ‘services’. You waste your chances of getting more traffic by using generic titles in your menu.
Instead, use descriptive titles to make the search crawlers understand what your website is about. ‘WordPress plugins’, ‘WordPress themes’, or ‘WordPress hacks’ is a good starting point for a WordPress blog’s menu.
No More Than Three Levels Deep
Some User Experience experts say that dropdown menus hurt a website’s usability. The real issue is that, in many cases, dropdown menus aren’t necessary.
It’s important to make a clear distinction: that dropdown menus aren’t bad; rather, their implementation is sometimes lacking.
Use a dropdown menu for complex websites and don’t go more than three levels deep.
Transitioning your WordPress website from http to https is a commendable milestone towards securing your site and making it safer for your users to interact with you.
The very thought of having an SSL Certificate displaying on your website should be reason enough to make you happy.
However, it is also necessary to expect some teething challenges that come with that transition.
One of the main problems when switching your site from http to https is mixed content warnings, where your site tries to display resources from the former http source and the new https source.
Even though WordPress has its own settings to help stop this issue, most users still experience it.
If you have once faced it or you are planning to migrate your WordPress site to a https, then don’t despair since this post will show you how to fix such issues.
Understanding what mixed content is
Before we show you how to deal with mixed content, let’s take a deeper look at its definition, with relevant examples to get a good understanding of exactly what mixed content is.
When you load a font, icon, or image over a http address while the page a user requests is SSL-secured via https, you’ll receive a mixed content warning. When this happens, the website in question can have the following effects:
The secure https padlock fails to appear in the address bar
The secure green padlock will appear while the insecure assets are prevented from loading
In any of the above cases, users notice a red warning telling them that the content from the insecure http domain has been blocked because it is not secure.
In addition, you will see a yellow warning if the insecure content that is trying to load is blocking the green padlock from displaying.
In this case, it will be like trying to run a computer on two different operating systems, such as Windows 8 and 10 at the same time.
Why does your WordPress site need an SSL certificate?
In the past it was most likely that you would only have an SSL certificate if you were running an e-commerce website. Nowadays the majority of sites, e-commerce or not are running on https.
There are a few advantages to making the switch.
First, the green padlock your WordPress site receives will give your visitors a boost of confidence and trust while browsing your website.
You may not be selling products or offering services, but if you need to gain and maintain the trust of your visitors, you would be wise to install an SSL certificate.
Google prefers to list websites in their results pages that give people a good experience, so if your website encrypts data with an SSL certificate then Google is more likely to recommend your site above a similar one that does not have a secure connection.
If your site does not have an SSL certificate and you haven’t budgeted for one then SSL2BUY is one of many places that you can get your hands on a cost effective solution.
HTTPS and WordPress sites
Having looked at the importance of moving over to https, let’s look at how you can enforce https on your WordPress site today.
Once you’re within the Better Search and Replace settings area you can search for “http://” and replace it with “https://”.
This should take care of any internal and external references to non-secure content.
Once done if your website uses a caching plugin then you should clear your websites cache in order for the changes to show.
Visit your websites pages and check for the green padlock and any signs of mixed content warnings.
If you still have mixed content warnings then it’s possible that you have a http reference within your websites theme files.
To resolve http references within your theme you can download your website files via an FTP application and use a text editor such as Sublime Text to search and replace the files for you.
Once you’ve effectively edited your theme files you’ll need to re-upload your theme. If your website uses a child theme you may need to check the parent theme too.
Clear your websites cache if you have one and if the issue is still not resolved you can right click anywhere on your websites page and choose “View Source” or “View Page Source”.
Then use the “find” command and search for “http://”. This way, you’ll be able to detect any remaining http content within your website and remove it effectively.
In order to assist in finding and resolving mixed content issues you can utilise third-party websites such as WhyNoPadlock.com, which will obtain and provide straightforward information for you to utilise free of charge.
Once everything is working fine, please remember to redirect all search traffic from your previous http address to you new https address. This will avoid being penalised by Google for duplicate content.
If you’re unfamiliar with 301 redirects you can always use a plugin to do the job for you.
Migrating your website to https is necessary even though it comes with a few teething problems like mixed content warnings.
In this article we hope to have helped you understand what mixed content warnings are, why your site needs an SSL certificate and how you can simply and effectively fix mixed content warnings to make your site https ready today.
Are you guilty of making development changes directly on a live site? I don’t care if the audience is so small that you don’t think a staging site is worth it; even if your site has an audience of 100 visitors per month, that audience is still valuable.
Having a staging site means that you can test your changes on the same environment as the live site to ensure that everything is going to work as planned, without your visitors encountering any issues whilst you do it.
Not everybody expects their website to be up 100% of the time but this is something you should strive for; you don’t want your valuable audience encountering a down or broken website as they’re likely to go somewhere else.
Every single change we make at Newt Labs, whether it be a plugin update or a visual change, it always gets deployed to a staging site for testing first.
Check out our infographic below to find out more about staging sites. You’ll learn why staging sites are so important and how you can create your own today.
Yes, there is a big difference between B2B and B2C marketing and sales – knowing the key difference will help you develop the right type of content your audience will love.
When you develop B2B content, it is recommended to at least create 3 to 5 customer personas that influence the decision makers in the sales funnel.
For example, an executive will be more likely interested in reading a piece that is informative, thought-provoking and philosophical in nature.
On the other hand, a sales manager is more interested in reading an actionable piece or guide that will help them to generate qualified leads and increase conversions.
Undoubtedly, emotions play a great role in B2B content, but they simply can’t be overlooked for B2C content. Regardless of the type of information you are passing along to your consumers, make sure emotions influence their purchase decision.
Think, why should consumers care about what you are posting? What are their pain points and how are you trying to solve them?
When it comes to developing customer personas, you can get information from different places:
Google analytics: This data reveals how visitors get to your site, which keywords bring them there and how long they visit the site.
Team efforts: Your digital marketing team can collect valuable insights for your target customers from their own experiences.
Social media: Get the most out of social media by analysing what your audience love to read and share.
Surveys and Polls: Accept it, your current customers are your most valuable assets for figuring out your target audience and helping you create content they actually want to share with their circles.
So, you have got the idea, but the question is, does developing content that helps solve your target audience’s pain points get massive shares or likes?
To make your content shareworthy, follow the next steps.
Grab the attention of your audience
In this fast-paced competitive business world, it is not possible to spread your marketing messages just like many companies did with TV commercials in the past. Now things have changed. You need to be clever.
You need to create content that stands out to your audience, otherwise, they will not bother to look at it.
Avoid overly promoting branded stuff
Yes! Don’t make this mistake. The student who stands up in front of the class and says, I’m the best! Is the least popular or avoidable student.
However, the student who is entertaining and talks about the latest happenings is the most famous one.
So, share useful and educational posts rather than promoting your products again and again.
Catch the trending and important topics
Write about the important and trending topics that are relevant to your industry. This way, your website or blog will become a reliable source of information that people will prefer to visit and of course, share.
Images and videos are easier to digest on social media using Smartphone’s. In addition, people find it easier to read lists and headings in order to quickly consume the main points within an article.
Infographics, memes and GIFs can also be used to enhance the shareability of your content. In fact, this can be extremely useful if you summarise your content in an infographic as it is one of the types of content that is most shared on social media.
Use Tools to Increase Shares
Most marketers may be wary of using a tool to improve shares as they believe it’s all about the type of content that matters most for sharing. But in reality, it’s very challenging to get a lot of shares and likes, even if you content is flawlessly written.
For instant amplification, digital marketers can use the following tools:
These social media tools help make content promotion and distribution easier while offering social analytics of each post.
Determining the current search trends help you create content your target audience will surely want to share. Google Trends is an incredibly amazing tool that can help you identify content that is trending in the search engine results pages. You can find the most relevant topics and then adjust the category according to your business type, industry and of course, target buyers.
What’s the point of using social media tools if your content isn’t useful to your audience?
It’s highly advised to invest your time and efforts in analyzing who your audience is, what their problems are and what they actually want. Offer them immense value and try to help solve your customers’ problems.
Look for different ways to make your content interesting, unusual and shareable. Stay updated with all the current trends, add shareable images, infographics and engaging videos into your posts that readers love to share.
Keep up your efforts at a steady pace and eventually people will share your content.
Perhaps we are biased, and we might have lost sight on other alternatives. WordPress is mighty and multipurpose, but there are certainly other interesting platforms. To be completely fair with you, now and then we publish comparisons of WordPress and its rivals. This time, it’s about Squarespace!
Squarespace is a drag-and-drop website builder powering more than one million websites. From a technical point of view, comparing Squarespace and WordPress is like comparing apples and oranges. But from a practical point of view, Squarespace vs WordPress makes sense and might be helpful for many users.
Enjoy our review and let us know what you think about it and which platform you like the most.
In this article, we are referring to WordPress only as a self-hosted platform. Depending on your input, we will publish a Squarespace vs WordPress.com review in the near future.
If you don’t have any coding skills and don’t have time to invest in creating a website, Squarespace is what you need. The interface is intuitive, and building a website with Squarespace is similar to playing a strategy video game. It’s like you are doing something fun and not crafting a website.
There is no learning curve – anyone can create a website the first time using the platform. It could be called love at first click!
WordPress is also a user-friendly platform, but it lacks Squarespace’s super intuitive approach. A user needs a short preparation period before using WordPress. I am in doubt that someone with no prior knowledge is capable of creating a functional WordPress website.
The terminology is pretty simple, but it discourages less experienced users.
Setting Up Conclusion
Squarespace targets people with no coding knowledge or time. WordPress covers a larger area of users and needs. WordPress is easy to set up and use, but Squarespace is even easier and more beginner-friendly.
Squarespace comes with four pricing plans. It’s £9/month billed annually or £12/month for a month-to-month plan to create a simple website with a limited number of pages and unlimited bandwidth and storage.
It includes SSL encryption and the possibility of selling unlimited products.
A business website costs £14/month billed annually or £20/month for a month-to-month plan. You benefit from unlimited pages, bandwidth, and storage, amongst other perks. As a bonus, you get a £75 Google AdWords credit.
A basic online store costs £20/month billed annually or £23/month for a month-to-month plan. If you want more features such as abandoned cart auto-recovery and automatic discounts, expect to pay more.
Launching and managing a WordPress website is more complicated than with Squarespace, but you have unparalleled options. To start a site, you need a domain name, a host, a theme, and eventually, some plugins.
The price of a domain name varies, but you can get a decent domain name starting around £7.50. The hosting providers’ pricing plans are diverse, but you can get good starter hosting by paying a monthly fee of around £3.
The WordPress directory contains good free themes, but you may want to buy a premium one to get more features. It comes with a price, which is usually around £20 – £60. The prices of plugins vary, but a website runs satisfactorily with free plugins.
It very much depends on your project to decide which platform is cheaper. The simplest method is to determine which type of Squarespace account you need and calculate how much money you have to pay for a year.
To determine the price of a WordPress site, simulate the purchase of a domain name and the hosting services for a year, a theme, and a few plugins. If this amount of money is smaller than the cost of Squarespace, go for WordPress. Otherwise, choose Squarespace.
Currently, Squarespace has 84 templates available for users. You can create websites starting from a template and customise it to reflect your brand. The positive aspect is that all of these templates are great. The downside is the small number of templates. Squarespace has millions of users (the exact number of users isn’t disclosed), so it’s tough to create an original site.
The unlimited customisation options compensate for the small number of templates. Each item on each web page is highly customisable. Squarespace’s WYSIWYG (what you see is what you get) editor makes the changes instantly, and you control everything with your mouse. You don’t have to know HTML or CSS; all you need is a fertile imagination and an aesthetic sense.
The adjective “endless” labels WordPress perfectly. You have endless themes, and some of them have endless options. Additionally, plugins add extended functionality. The sky’s the limit when you own a genuinely multipurpose theme.
Styling a theme to suit your needs is simple, but a newbie might find it daunting. It depends on the theme; the more complex it is, the more difficult is to customise. Either way, almost anyone can tailor a WordPress theme through trial and error.
If you are a visually oriented person and would rather use a WYSIWYG editor, go for Squarespace. The main flaw is that your site might look similar to many others.
A WordPress theme is more complicated and requires a lot of effort from the user. Stylizing a theme is not rocket science, and you can get an outstanding design by investing a few hours of creative work.
Squarespace is a robust platform, and you can create almost any website you want with it. It’s a good fit for not only minimalist personal blogs but also complex online stores. However, unlike WordPress, Squarespace isn’t an open-source product. An in-house development team creates the new tools and features. It limits Squarespace’s functionality, but you can be certain that any new update is carefully designed and tested.
WordPress isn’t the leading CMS by accident. WordPress conquered the world because it is the best platform to design any type of website. Do you want to create an Amazon-like store? Use WordPress. Do you want to create a forum or a social media network? Use WordPress. Do you want to build a portfolio, a landing page, or a wedding or a business site? Confidently use WordPress.
WordPress is open source, and millions of people contribute to polish it. Signs show that this situation won’t change anytime soon, so stick with WordPress.
WordPress is unrivalled in this respect. Squarespace is a real competitor, but the involvement in making it better is entirely negligible compared to the WordPress community. In this category, the Squarespace vs WordPress battle has a clear winner.
Squarespace provides 24/7 support, and you will get an email response within an hour. This fact says everything about its respect for customers. Additionally, you can check their user guides, the forum and use live chat. It’s only a matter of time until you get a solution to your issues.
Users having troubles with WordPress can consult WordPress.org’s support section. Here you will find useful information, but the filtering system isn’t efficient, and you could waste a lot of time trying to find a topic with an issue similar to yours.
Usually, theme and plugin creators offer support for their work, but their availability differs from a few hours to a few days. Before purchasing a theme or a plugin, check the quality of the support offered.
Fortunately, many companies and design agencies (including Newt Labs) offer WordPress support at reasonable prices. You won’t suffer headaches because your website is in the hands of WordPress experts.
Squarespace is a perfect model in terms of support; you know that they care about your site. WordPress lacks this support, but you have tons of alternatives. The WordPress community is friendly, and most likely, someone will give you valuable tips to resolve your issues. WordPress support businesses are for people who don’t have time and want professional services.
In this article we discussed the setting up, price, templates, functionality, and support aspects of Squarespace vs WordPress.
I hope that this article will help you to make the right decision for your new project.
My purpose wasn’t to suggest a winner of the Squarespace vs WordPress battle; all I wanted, was to give you enough data to choose the best platform for you.
Do you have a favourite? Leave a comment and let me know what you think about these two platforms.