If I had to bet, chances are you spend little to no time on link building.
Why? Because it’s hard.
But why should link building be hard?
Most parts of SEO are much simpler and cost-effective.
For example, if you want to write content… you just go and write it.
It may not be great content, but nothing is stopping you starting, learning, and improving.
On the other hand, if you want to build links, where would you start?
That’s a bit tricky because link tools cost money… and a lot of money if you are just starting out.
But that’s going to change in 30 days with your help!
Link building made simple
As you may know, I released a new version of Ubersuggest a few weeks ago. And with your help, I want to roll out a free link tool.
Here’s what I am thinking and, before I roll it out, I want to get your feedback.
So, with the new Ubersuggest, I made it where you can put in a URL.
Let’s say I’m your competitor… neilpatel.com.
You would head over to Ubersuggest and just put in neilpatel.com
You’ll end up with a report that looks something like this:
Now, the most useful part of the tool (and this is where I want to integrate link building) is the top pages.
It shows you the pages on your competitors’ sites that are the most popular.
The way most SEOs grow their traffic is by finding out what’s working for their competitor and then copying them or, even better, one-upping them.
So if you were competing with me, you could see all of my most popular pages based on Google traffic.
You can even click on “view all” under the Est. Visits column to see all of the keywords that are driving traffic to my site.
I know this report isn’t perfect, but it gives you a really good idea of what you should be targeting if you want more traffic.
Because if something is working for your competitors, it will probably work for you.
But there is one big issue… if you just write similar content to your competition, there is no guarantee that you will beat them. Unless you build more links than them.
So on that same report, I was thinking about adding a drop-down that breaks down the exact links that drive traffic to each specific URL.
It would look something like this:
I know the data is fake and junk, but hopefully it gives you an idea of what I am thinking.
This one report will allow you to see who is linking to your competitor’s most popular pages, the anchor text they are using, when the link was last seen, and even the authority (page score) of the backlink.
Now, before you give me feedback on this report, there is one more report I’m thinking about launching within the next 30 days.
For those of you who are advanced SEOs, I was thinking about making it super easy to see who links to you as well as your competition.
I want to start off with something basic so I can get you this report/feature within 30 days.
It would look something like this:
You’ll be able to see the authority of the page or a domain, the total number of backlinks, how many nofollow links, referring domains, and even referring IPs.
If you want to get granular, you can, by just looking at new links or lost links or even one link per domain.
And of course you can see all the details of the link, such as title, URL, anchor text, authority, if the link was a text link or an image link, and when the link was last seen.
If you want to drill down further, the filters will allow you to do that.
Once you have the data looking the way you want, you’ll be able to easily export the data.
The whole purpose of this tool would be to make link building easier for you. You’ll be able to type in any URL, find out who links out to them, and easily hit them up and ask for them to link to your site.
The reports won’t take more than 10 seconds to load… so finding opportunities won’t be difficult. Crafting emails and doing the outreach will be the hard part.
I know this won’t automate all of your the link building efforts, but it will make the process easier and much more efficient for you.
So, what do you think, should I release this feature within the next 30 days?
And if you think I should do it, what other features would you want me to release?
Oh, and the link data would be fresh and updated daily.
For example, I once spent $400,000 on Facebook fan page likes.
3 Lessons Learned From Spending Over $400k on Facebook Ads - YouTube
I still feel dumb for that one…
The engagement just wasn’t there. I had a large number of fans but very little actual engagement.
I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.
Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.
The real power is underneath. It’s hidden.
And that’s why I created this list.
I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.
Now before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free). In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉
Where else can you get engagement results like that?
I don’t know of any, and I’ve done quite a bit of online marketing.
The best way to get started with Facebook Messenger marketing is with MobileMonkey.
MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.
And best of all, it’s free.
Hidden Tool #2: Comment Guard (Private Reply via Messenger)
A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.
It’s like a magic elixir for engagement.
It works like this.
You post something on Facebook as usual.
People comment on your post.
Anyone who comments on the post gets your automatic private reply in Messenger.
When they engage with this reply, they are added to your Facebook Messenger contact list.
The mobile screenshot below displays exactly what happens.
Someone comments on the post, and they immediately receive a Messenger message.
Imagine this. You post something on your Facebook page that has high engagement potential… a meme, a quiz, a contest, a question, whatever. All the comments that you rack up aren’t just comments anymore, they’re warm leads.
Just click the “FB comment guard” button using the MobileMonkey app.
Create an autoresponder message.
Point them to your Messenger chat landing page.
Add the comment guard to your selected Facebook post.
Hidden Tool #3: Click to Messenger Ads
A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.
It looks like this:
Once the person starts that Facebook Messenger sequence, they are a lead. And that’s when a chatbot takes over to bring them down the conversion funnel.
For example, you could have your chatbot ask users questions, and send them offers that they’re interested in.
It can be hard to manually respond to thousands of message inquiries. Instead, you can direct those chat sessions derived from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.
I’ve managed chat blasting campaigns that scored a 96.9% open rates in just sixty minutes.
With MobileMonkey you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.
To start, just click “Chat Blaster” in the app.
One of the things that I like about the Chat Blaster is the ability to segment audiences. Many of the campaigns that I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.
Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.
Your audience can perform self-segmentation when the chat blast sends.
Hidden Tool #5: Messenger Scan Codes
Remember QR codes? They didn’t really catch on that big, but the idea is gaining new ground with Facebook Messenger codes.
Anyone who’s on Facebook Messenger has a unique code.
In Messenger, tap on your profile picture in the upper right.
Then tap your profile picture again
The image that appears is your Messenger code.
From this screen, you can also scan a code.
Your Facebook page’s unique scan code is an excellent way to add people to your Messenger contact list. A person simply scans your code and they’re part of your list.
I can see applications for this at conferences, on bulletin board ads, merchandise, or even business cards.
Hidden Tool #6. Warm Engaged Invites
One tactic that I’ve used to build my Facebook audience is by personally inviting people who have engaged with my facebook page, to become a page fan.
From your business Facebook page (desktop), find a post that has engagement.
Using this tool, you view the people who engaged with your post and can invite people to like the page.
But with so many brands now spending millions on Facebook ads, how do you get a handle on that kind of information?
You will not be able to get your competitor’s targeting info and ad spend but you can find out where, how often, and what the competition is advertising.
Let’s say I’m the competition and you want to spy on me. First, find my Facebook page and tap the “i” button on the right side.
On this page, you can find out if the page has ever changed names, when it was created, and where the page managers are located. This can be handy intel.
Tap on “Active Ads.”
If the page is running ads, you’ll be able to see them here.
Hidden Tool #10: Page Competition Gauge
I like to have a solid understanding of who my competition is and what they’re up to.
But how do I know who my competition is? Thankfully, Facebook’s algorithm has figured it out for me.
To use this feature, go to your Facebook Page Insights. From Insights, scroll down until you see “Pages to Watch.”
By default, Facebook shows you five potential competitors, but you can view more by clicking “See More Suggested Pages.”
When you add a competitor to your watched pages, you’ll be able to keep up with their activity, growth rates, total likes, and the frequency of their posts.
This information will help you understand how you’re doing and what you might need to change.
Hidden Tool #11: Find Where You’re Gaining Followers
It is important for you to figure out where you’re getting your followers so you can know how to get more.
One helpful way to get this information is again through Page Insights. Tap “Followers” and scroll down until you see “Where Your Page Follows Happened.”
Facebook shows you follow quantities according to five locations:
On Your Page
If a particular source shows large follow rates, try to reverse engineer what happened, then do it again.
Hidden Tool #12: Identify Audience Signals on Page Insights
One way that I use metrics to leverage my marketing efforts is to view my Facebook page insights, particularly the demographic information.
When viewing this information, I’m looking for strong positives — indications that my audience favors a particular demographic.
For example, this page demonstrates a strong positive for men and women between the ages of 25-44.
If you’re 21, there’s only a small chance you’re going to be interested in my page. By contrast, if you’re a 30-year old male, there is a far stronger likelihood that you will have an interest in this page.
This information helps me know how, where, and upon whom to focus my marketing and advertising efforts.
Hidden Tool #13: Pull Email Addresses
I love this hack.
You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.
With Facebook Messenger marketing, that’s no longer the case.
You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.
Facebook does all the work for you.
Here’s what the bot looks like in MobileMonkey.
As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.
This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.
Hidden Tool #14: Pull Phone Numbers
If there’s one thing harder to get from a customer than their email address, it’s their phone number.
Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.
The traffic analyzer is broken down into 3 main sections: overview, top pages, and keywords.
The overview looks like this:
The first section breaks some basic stats and a graph of the domain’s search traffic.
As you can see from the screenshot above, you’ll see how many keywords a domain ranks for, the total estimated search traffic from that region, the number of paid keywords a site is bidding on, and how much they are spending on Google Ads.
In addition to that, you’ll see a traffic graph that shows estimated search traffic a site receives over time.
And of course, a domain level overview won’t be complete without data such as backlinks, referring domains, the number of .edu and .gov links, and how much the organic traffic is worth if you had to pay for it.
Now, before you head over to Ubersuggest and type in a domain, there is one thing you need to keep in mind… Ubersuggest treats subdomains as a separate site. So if you enter in store.nike.com you will get different results than if you typed in nike.com. By typing in nike.com, you would NOT see any of the data from their store unless you typed in store.nike.com.
We did this on purpose as it allows you to analyze sites more thoroughly.
Also, within the traffic analyzer, you’ll see bar graphs that contain the overall positioning of the keywords you rank for over time.
The chart above shows how many keywords a domain ranks for that are in the top 3 positions in Google, the top 10 positions, the top 50 positions, and the top 100 positions.
You already know no one clicks beyond page one, but over time you’ll want to see your site climbing the ranks. Hence, we track how many keywords are ranking in the first 100 positions.
Now let’s get into my favorite feature of the traffic analyzer.
Top SEO Pages
The second part of the traffic analyzer is a list of the most popular pages for a given domain.
For each page, you are given the title, URL, the number of visits a page receives from Google on a monthly basis, and the number of times the URL has been shared on the social web.
My favorite part about the top SEO pages report is when you click on “view all” you’ll see a list of keywords a page ranks for.
This one report will not only list out each keyword a webpage ranks for, but the position, estimated visits, cost per click data if you paid for that keyword, and how difficult it would be to rank for it.
What I love about this report is that I can put in a competing URL and see what’s working really well for my competition and then copy them. Or even better, create a more in-depth page than my competition.
Plus, if you have clients who are global, you can click on the flag at the top and see the top pages for any domain in all of the major countries.
For example, here are my most popular pages in Brazil.
The last section in the new Ubersuggest is top keywords.
Whether you put in your own domain or competitors, you’ll be able to see all of the organic keywords and paid keywords a site is going after.
When you click on the “paid” button you’ll see the list of paid keywords as well.
And just like the keyword research reports within Ubersuggest, you’ll have data on URLs, paid difficulty and SEO difficulty.
I hope you enjoy the new version of Ubersuggest. I know there are still some bugs in which the reports don’t load as fast as you want (Top SEO Pages can take up to 20 seconds to load) and you may have to clear your cache to see the new features, but hopefully, you enjoy the updates.
There are also some issues with duplicate keywords and misspellings. The engineering team is continually looking to fix this.
We do know there are many issues with duplicate keywords and misspellings in our Japan database, but we are working on fixing this as soon as possible.
So overall, I know it’s not perfect, but what do you think so far?
And if you haven’t tried it, head over to Ubersuggest and type in a domain.
PS: If you find any bugs, please email email@example.com
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong.
The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives.
Can you guess what that mistake is?
I was a people pleaser. I kept saying “yes.” Especially when it came to business.
The moment I stopped saying yes, things started to change. I started to make more money, my customers were happier, people stopped trying to walk all over me, and my team members were happier with me.
I know what you are thinking… this sounds crazy, right? By telling people what they don’t want to hear everything miraculously gets better?
Sounds too good to be true…
Well, here’s how it works.
Why do you say “yes?”
Well, the reason you say yes is probably the same reason I also said yes.
You want to please people.
And if you keep saying yes, believe it or not, it won’t make them happy. In fact, it will make them more upset.
Of course, there is a time and place to say yes to people, but not always. Sometimes people ask for things that are unrealistic.
A lot of the time it is asking for a drastic discount on your product or service… a discount that will make you lose money.
Or sometimes a boss may ask you to complete a task within a very tight deadline that you know isn’t possible.
Now think about it this way: when you say yes just to please people it will make things worse.
For example, when it comes to reducing the price or your service so much that you’ll lose money, it won’t motivate you to help out your client. And even more important, you won’t be able to spend the time and energy your client will need because you’re losing money.
This means that not only will you regret your decision, but they will be upset with you because of the poor performance.
Same goes with your boss. If he or she asks you to meet a tight deadline that isn’t possible, and you agree to it and miss the deadline, they are going to be upset with you.
In other words, saying yes when you shouldn’t might make people happy with you temporarily, but in the long run, they are going to be disappointed and, in many cases, angry with you.
So, what should you say instead of yes?
It really is that simple. All you have to do is say no.
Of course, you’ll have to explain why, but it’s a very powerful word that won’t make people upset with you as long as you use it right.
For example, with my ad agency, Neil Patel Digital, people ask for discounts all of the time.
Can you guess what my sales team says?
But they say it nicely and usually tell potential customers….
We can’t go down in price. We charge this much because we know what it takes to provide results, and if we went down in price, we won’t be able to provide you with the service you are expecting.
I know it may make you feel a bit uncomfortable to be this direct but you need to. It will do wonders for you and your business.
Even when your boss asks you to complete a task that isn’t realistic, you should say something like…
I want to help you get the task done, and I don’t mind working extra hours, but it won’t be feasible for me to meet your deadline. The reason being is because of X, Y, and Z. If it is more important to complete this task than the current tasks I am working on, I can always push them back if you are open to it. Or if we can reduce the scope of the project, I may be able to get it done within Y timeframe.
When it comes to your boss, you’ll want to be creative.
Instead of just saying “no” you’ll want to come up with possible solutions. Your boss may not like any of the solutions but being proactive and thinking outside of the box at least shows your boss that you are trying to do what’s best for the company.
Now let me forewarn you when it comes to saying no to your boss…
If you are truly right, there is no issue with saying no. But if you are lazy and a slow worker and other people can get the task done within the time they are proposing, then things aren’t going to work out for you.
In other words, don’t just use the word no because you are lazy and don’t want to do extra work. Use it when it really makes sense.
How does this help with sales?
Have you ever heard the saying… “play hard to get.”
To give you an example of this, I was once in a meeting in New York where someone offered me a job.
It didn’t make sense for me to take the job as I have a business that I love. So I said no.
Their response was…
Well, you don’t even know what I am going to offer you… so just hear me out.
They then made me an offer of a million-dollar salary.
I kindly responded with, I appreciate the offer, but I am still going to decline.
And you know what they said next?
They offered me $2,000,000.
I said no, but I offered to help find them someone for free who might be a good fit.
Long story short, they weren’t happy with my response and they offered me all the way up to a $4,500,000 annual base salary plus bonuses.
And of course, I still said no.
You’re probably not going to have the same experience as me (at least not yet if you are starting out), but when you start saying no you’ll have similar experiences.
People will more likely work with you and pay your price if you hold your ground.
See, here’s the big issue with saying yes in sales when people are asking for more or want to pay less:
The moment you say yes, the first thing that goes through their mind is “what else can I get?” And they’ll keep asking more and it won’t stop.
Then you’ll find yourself with a deal that doesn’t make sense for you.
So, do yourself a favor and start saying no, especially when it comes to sales.
Why should you tell your customers no?
Similar to sales, once people join as a customer it’s a slippery slope to keep telling them yes.
The moment your clients sees you move an inch, they’ll take a mile.
So, when they start asking for you to do things out the scope, you should say no. Even when they are small things as it will lead to bigger asks in the future.
Now, I am not saying that you shouldn’t keep your clients happy. You should provide the product or service they paid for. And every once in a while, if you want to go above and beyond for them… you should. But it should be you making that decision and not them asking for you to make it.
Just for a moment, think about what I just said…
If you want to go above and beyond for your customer or client when they aren’t expecting, that’s fine and it will make you look good. But if your customer is asking for you to go above and beyond, it will set a bad precedent.
Why it’s ok to tell your co-workers no
Out of all of them, this is the trickiest one because you don’t want to create a bad work environment and have people hate you.
But if people are having you do stuff that isn’t the best for the business and it doesn’t logically make sense, there is nothing wrong with saying no.
I will warn you though, just saying “no” and providing no explanation or alternative solutions will cause problems for you.
As long as your explanations are reasonable and logical you’ll be fine. Also, the reasons need to be best for the business as well. In addition, you’ll need to provide alternative solutions… this is the key as it shows you are a team player and proactive.
You’ll want to make sure that you are thinking things through before you give your response.
People will respect your decision if it makes sense… maybe not right then and there, but in the long run, they will.
On the flip side, if you keep telling your co-workers no when they are right, or your boss no because you are lazy, you’ll probably get fired. Especially if you don’t give them alternative solutions.
So, you’ll need to be careful with this.
Stop saying yes to everything. All it will do is make your life miserable.
I know that sounds counter-intuitive, but it’s true.
Over the next week, I want you to try something…
When someone asks you for something that is unreasonable, just say no. You should provide an explanation and potentially even provide an alternative solution.
Yes, this sounds crazy, but it works. Just like anything else, it takes practice and you’ll get better at it over time.
From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success.
You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.
But nowadays, technology has become easy to build and companies like Amazon Web Services save you millions on infrastructure costs.
So, these days companies raise money for one main thing… can you guess what it is?
It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition.
This is why marketing has become so competitive. But that shouldn’t stop you from succeeding, it just means you need to get creative in this ultra-competitive landscape.
So, to start you off… here are 28 digital marketing hacks that I still use and still work in today’s marketing landscape.
Hack #1: Video remarketing
The highest converting marketing tactic I have ever leveraged is to remarket everyone who visits my checkout page but does not convert. I then show them a video of what it would be like to be a customer… these videos appear on Facebook and YouTube.
For every dollar I spend, I typically am able to get a 17-20x return on my ad spend. If you are going to take away one thing from this post, start using this tactic.
Whether you are in B2B or B2C, this tactic works extremely well. Just keep your video to under 5 minutes in length.
Hack #2: Do the opposite
Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch.
For example, if your original sales pitch was logical, try a landing page that leverages emotions instead of logic.
Just think of it this way, that person didn’t buy from you the first time for a reason. You need to show them something different if you want them to convert into a customer.
Hack #3: 2-step checkouts beat one step
From my experience, I am usually able to get a 9 to 11% lift by making my checkout pages 2 steps.
Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step.
It’s counter-intuitive but once someone gives you their name and email, they are more likely to give you the rest of their information because they’ve already started the process. You can also email everyone who didn’t complete the registration process and convert some of those people.
If you have a strong brand like Nike or Amazon, this doesn’t matter as much. But if you don’t, which is more likely your case, use a 2-step checkout page. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step.
Hack #4: Don’t forget sidebar links
Within your blog, link to your cornerstone content within your sidebar on every page. And I literally mean every page of your blog.
You don’t have to make the links rich in anchor text… but this one little thing will give more juice to your cornerstone content.
And within a year of doing this, those pages will shoot up to the top of Google for competitive terms. This is how I rank for terms like “Google AdWords” on page 1.
Hack #5: Blend in keywords from Google Suggest
If you are already ranking for popular terms, take them and put them into Ubersuggest.
It will provide a list of long-tail phrases that people search for. Integrate those keywords (at least the ones that are related) into the same page that ranks for the main head phrase.
This one little hack will increase the traffic to your most popular pages within 30 to 60 days.
Just be careful when using this tactic because you can’t keyword stuff. You need to adjust the content to also be relevant to the long-tail phrases if you want this hack to work.
Hack #6: Don’t stop with email
Email marketing is something that most blogs and sites leverage. If you add in push notifications and you add in chatbots, however, you’ll double up the traffic you were getting from email.
In other words, if emails drive you 1,000 visitors a month, push and chatbots combined should also drive you at least another 1,000 visitors a month.
You also find that push notifications and chatbot notifications generate higher click-through rates than email, but they also receive substantially more unsubscribes.
So, the next time you are sending out an email, don’t forget to also send out that same message to your push notification and chatbot list.
Hack #7: Brand queries is the fastest way to increase rankings
No matter which industry you are going after, the more people that type in your brand name into Google and click on your site, the faster your rankings will climb.
And not just your rankings for brand related terms, more so for all of your terms.
If you want to boost your brand queries, you have to do crazy PR stunts. Companies like PRserve do them on a performance basis.
You can also monitor if the PR stunts are working by typing your brand name into Google Trends. This one trick helped me rank on page 1 for the term “online marketing.”
If you are successful with this strategy, you should see results within 2 or 3 months.
Hack #8: YouTube only cares about the first 24 hours
If you want to do well on YouTube, your video needs to do well in the first 24 hours. It’s the opposite of traditional SEO. On YouTube, you’ll rank right away and get tons of traffic if you can make sure the first 24 hours are successful.
Every time you release a video, promote it to your email list, push notification list, and messenger bot list. It’s a great way to ensure your video does well.
Hack #9: Facebook loves comments
One of the largest parts about Facebook’s algorithm is how many comments you generate. The more comments you generate the more views your videos will get and the more reach your status updates and posts will get.
Asking people to leave a simple comment helps more than a like or share.
For example, in a video, I may ask the question of… “Do you use voice search? If you do, leave a comment with yes and if you don’t, leave a comment with no.” It doesn’t matter what people type as their comment, but this is the easiest way to ensure you get 2 to 3 times more reach from Facebook’s algorithm.
I’ve tested this a handful of times and the key is to make it easy for your fans to leave a comment. If you ask them to type up a sentence or a paragraph, you’ll get fewer comments.
Hack #10: Adding the year to your title tag increases CTR
If a lot of your traffic is generating from your blog, the easiest way to boost your rankings is by getting a better click-through-rate than all of the other listings.
Adding the year in your title tag lets people know your content is up to date and relevant and typically it helps get more clicks than anything else.
For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”.
Another example that worked well was, “How to Start a Blog in 2019.” That generated way more clicks as people want to know how to start a blog in today’s competitive environment.
On the flip side, if you add a year to your title tag and your content is old and outdated, you will get a lot of bounce backs, which means your rankings will go down. So be careful when using this hack.
Hack #11: Don’t put dates in your URL
A lot of bloggers and site owners put dates in their URL in hopes that news sites will crawl them.
And if you leverage this hack, make sure you use 301 redirects and you update all of your internal links to the new URL.
Hack #12: Subdirectories over subdomains
People love using subdomains, but Google passes more juice to subfolders. When I changed blog.crazyegg.com to crazyegg.com/blog, I saw an instant 11% increase in search traffic.
Now, it didn’t happen overnight, but it was close enough… I saw the results within 7 days. Same when I moved the blog on TimothySykes.com into a subfolder.
If you are going to use this hack, you also need to change your internal links to the new URL and, of course, 301 redirect the old URLs to the new ones.
Hack #13: Hreflang works better with subdomains
I know above I said subdirectories work better than subdomains, but that is not true when you are translating your content into different languages.
For example, if you are expanding your website into Portuguese for Brazil you are better off creating URL structure that is br.yourdomain.com than youdomain.com/br/.
I need to fix this on NeilPatel.com still, but when I tested this on 2 other sites that focused on the global market, one saw a 17% increase in international search traffic within 3 months and the other saw a 23% increase in international search traffic within 3 months.
Hack #14: Start with the Link Intersect
Links still matter when it comes to SEO. And it will for a very long time because it is becoming harder to build them.
The easiest way to build them is by using the Link Intersect feature by Ahrefs. What this Ahrefs feature does is it shows you everyone who links to your competitors but not you.
If someone is linking to 3 or 4 of your competitors, this tells you that they don’t mind linking out and there is a good chance you can get them to link to you.
Hack #15: It’s easier to build up a personal brand
From social profiles to blog traffic, people relate more to personal brands than they relate to corporate brands.
If you want more followers on your social profiles and you want to quickly grow your traffic fast, make everything around a personal brand.
Hack #16: The best way to get podcast listeners is through an exit popup
If you want more listeners for your podcast, the best way is to add an exit popup to your mobile site.
And on your mobile exit popup, ask people to subscribe to your podcast. Don’t use the same exit popup for all mobile devices, you should be sending people who use iPhones to the iTunes Store and people using Android to their version of the iTunes store.
Keep in mind that showing an exit popup on mobile devices is irritating, so wait at least 30 seconds before you show mobile users an exit popup.
Hack #17: LinkedIn prefers video
If you want to get the most attention from LinkedIn, upload videos instead of text-based content. Videos on LinkedIn get 2 to 3 times more engagement than text.
So, if you want more traffic from LinkedIn, upload videos.
And if you want more traffic from any social network, look to see what type of content they are lacking. If you provide them with that type of content, you’ll notice that your traffic will go up.
Hack #18: Journeys and courses convert better than ebooks
Typically, most people offer ebooks in exchange for an email. And although it is more effective to give away an ebook in exchange for an email address than it is to ask people to opt into your newsletter, it still isn’t the best strategy.
If you offer a 30-day course or if you offer a journey, you’ll generate more email subscribers.
A good example of a 30-day course is, “30-Day Free Course: Double Your Traffic in 30 Days.” A good example of a journey is, “Follow My Journey to $100,000, I Am Learning a Lot and So Will You.”
Hack #19: Buying sites is cheaper than buying traffic
If you know certain pay-per-click terms convert extremely well, why not just buy a site that already ranks for all of those terms.
When I converted my lead form pages into a quiz, I increased my lead count by 281%.
If you don’t know how to create a lead generation quiz, you can always use tools like Lead Quizzes.
Hack #21: Tools generate more traffic than content marketing
The upfront cost is higher, but the long-term cost is significantly less.
For example, when I created the SEO Analyzer I put in around $25,000 in money and another $1,800 each month for hosting, but it consistently brings in 73,201 visitors a month.
Ubersuggest costs me more, but it brings in 492,394 visitors a month.
In general, tools are easier to maintain and are more affordable in the long run for how many visitors they generate.
Hack #22: Send paid traffic to content first
Marketing is like dating. You can’t expect to send cold traffic to a product or service and expect people to buy a high-ticket item.
You’ll find that paid advertising is much more effective and affordable for selling high ticket items if you send people to an educational piece of content such as a blog post. And then remarketing those visitors and then driving them to your product or service.
In the long run, this is cheaper if you are selling products for above $500 and it is more effective as paid ads to content are cheaper than paid ads to landing pages.
Hack #23: Facebook Info and Ads
Are you struggling to run Facebook Ads that convert and are profitable when you know your competitors are crushing it on Facebook? Well, struggle no more.
Go to your competitor’s fan page and in the left navigation bar click on “info and ads.” This will show you all of the ads that your competition is currently running.
Now when you create Facebook ads, start off by running similar ads to your competition. This will give you the best shot at success.
Hack #24: Respond to comments with a question
As I broke down in hack number 9, Facebook loves comments.
Another simple hack, which works for Facebook and every other social network, is to respond to comments answering their question and of course also asking another question.
This keeps the momentum going and it causes a portion of the people who left a comment to come back and leave another comment.
By doing this on Facebook, Instagram, YouTube, and LinkedIn, you will find yourself getting more reach for every single thing you share on each of those networks.
I know this hack sounds dumb, but it works really well and no one leverages it.
If you are targeting traffic from the United States or even most parts of Europe like the UK or Germany, the AMP framework won’t give you a lift in traffic.
But if you are also targeting international markets where their infrastructure isn’t as great, AMP framework will give you a boost in search traffic.
For example, when I rolled out the AMP pages in Brazil, I got a 28% increase in mobile search traffic.
For markets where their infrastructure isn’t as developed and people rely on mobile devices, enabling the AMP framework will typically give you a 20 to 30% boost in mobile search traffic for those regions.
Hack #26: Webinars are the best way to sell ebooks and courses
If you want to monetize your blog, the best way is usually selling ebooks and courses. But driving people to a sales page to sell an ebook isn’t too effective.
Instead, if you create a webinar and then sell a $497 or $997 ebook/course, it is much more effective.
Hack #27: Order bumps don’t hurt conversions, they help increase revenue
On your checkout page, you don’t just want people to buy, you want them to spend more money.
The easiest way to generate more revenue from each customer, without reducing your conversion rate, is order bumps.
As long as you make your order bump a really good deal, it can typically add $5 to $15 to every purchase on average.
If you don’t have an order bump, you should create one right away.
Hack #28: Share your content over and over again
You spend all of this time writing content, but then you spend very little time promoting it.
What most people do is write content and then share it on all of their social profiles. A few people send out email blasts notifying people about their content, which you should also do.
But if you want to double your social traffic, what I do is share the same piece of content 6 times throughout the next 12 months. In other words, retweet that content 6 times. Share the same post on LinkedIn a few times over the next 12 months.
As for Facebook, sharing the same URL over and over again doesn’t work, but the other social networks are fine with this.
This one simple hack has doubled the amount of traffic I get from social sites on a monthly basis. Best of all, no one really complains as the majority of your social connects won’t see the content the first time you post it.
I know some of the hacks I mentioned above seem simple, but they work. And if I had to bet you a dollar, you don’t do most of those “simple” hacks.
No matter what vertical you are marketing in, it’s competitive. You aren’t going to find one hack that’ll drastically increase your traffic. You’ll find that you need to do a lot of little things.
But don’t take them for granted because all of those little things add up to a massive amount of traffic over time.
What other hacks do you leverage to increase traffic and sales?