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Episode 41: Doing it for the kids

Parenting as a freelancer 

Are you worried that being a freelancer and a parent are incompatible? It’s not uncommon for freelancers to have concerns about taking care of their kids among all their freelancing commitments. Since questions about this are so common in the Motion Hatch community, I’ve brought in the experts to answer all your burning questions.

With their own podcasts and communities for freelance parents, Steve Folland and Frankie Tortora have a heap of knowledge on this topic. They’ve built successful freelance careers while raising their children and now help others like them navigate the same hurdles that they encounter on a regular basis.

Steve and Frankie start off this fascinating conversation by explaining some of the parallels between parenting and freelancing and how one can help prepare you for the responsibilities of the other. They go on to share some great ideas about how you can find enough time and energy to be fully present for both your business and your family, such as bringing in more people to work alongside of you and really understanding the value that you provide for your clients.

It can be really tough to navigate these issues that can get in between work and family. After speaking with Frankie and Steve, this doesn’t seem nearly as daunting as before. The recurring theme here is that being self-employed actually means that you can be there more for your kids and since it provides significant benefits that traditional employment doesn’t.

Even if you’re not a parent, you’ll still find tons of wisdom and great advice in today’s episode which includes some great productivity hacks that we can all take advantage of.

What has been your biggest struggle when balancing work and family life? Leave a comment!

In this episode
  • How the flexibility offered by freelancing can help you be more present and involved in your child’s life
  • What to consider when raising your rates when you’re starting a family
  • Useful tips for retaining your regular clients when you have to take family leave
  • The pros and cons of starting your freelance business before and after having children
  • Maintaining the stamina necessary to take care of both your business, your children, and yourself
  • How having kids is actually a super-charged productivity hack
  • How to make more time in your schedules while parenting full-time without getting burnt out
Quotes 

“They just suddenly give you this little human and nobody tells you what to do with it. It’s a bit like freelancing, really. Nobody tells you what to do with that either and you kind of muddle it out by hanging out with other freelancers and you muddle it out by hanging out with other parents.” [4:46] “The only predictable thing about having kids and being self-employed is that life is unpredictable. That is the one thing that you can count on.” [6:41] “I think there is a lot of pressure to try to do all the things, especially when you see people who don’t have kids doing all the things. But I think you just have to keep an eye on how you yourself are coping with that sort of stuff.” [24:11]“Certainly having children doesn’t make you less productive. I think it makes you more time efficient. Then it’s what you choose to do with that time.” [38:46]“Your career might pivot and it might change, but it’s not the end —  it’s the beginning!” [1:00:59]


Related links

The Freelance Contract Bundle

The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 041: Parenting as a freelancer w/ Doing it for the kids appeared first on Motion Hatch.

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Episode 40: Golden Wolf

How to use social media to get more clients

It’s no secret that having a large social media following can help you share your work with a large audience as well as find more opportunities to work as a freelancer. However, actually gaining and maintaining a following is a tricky pursuit. Fortunately, you’re about to hear two experts who have helped their studio gain tens of thousands of followers share how you can make social media work for you.

Tom and Henry Purrington are the twin brothers and studio animation leads at the animation studio Golden Wolf in London. They’re experience as animators and production managers means that they know all the ins and outs of production from managing a social media presence to hiring animators and creating stellar animations.

Today, we’re talking all about the benefits of social media can have for your business. Tom and Henry admit that there’s no single formula for success in social media, but they share some of the techniques and tricks that have helped them. The key is creating something that you and your audience both like, so it can be shared and spread as vastly as possible. Henry and Tom go deep into their processes and I know you’ll come away from this interview ready to level up your social media game.

Have you ever found work as a result of your social media presence? Tell me about it in the comments!

In this episode
  • The work that goes into creating a large and growing social media presence
  • How social media algorithms can work for you or against you
  • Why it’s essential to build an audience that you can respond to directly
  • What studios are looking for when they are searching for freelance talent
  • What freelancers can do on social media in order to get noticed and get hired
  • How to deal (or not deal) with the haters on social media
Quotes 

“Really by focusing your attention on entertaining people and keeping it relevant to our interests, we’ve built our following that way. As a studio, people follow us because they’ll see really silly shorts, they’ll see really fun unique bold animation.” [8:02] “Building up that audience that you can respond to is really important, because they will then all like it, and then their friends will like it, and then their friends will like it.” [13:24] “Everyone’s their own brand. You are your own brand as a freelancer, as a studio. The more small pieces of work and the more content you can get out, the more likely somebody is going to see it who can employ you.” [20:35] “The stuff we put on TV today will be forgotten tomorrow. You’re only as good as your last piece of work.” [22:00] “Don’t be afraid of it. Just get it out there and don’t be afraid of what people are going to say in six months whether it’s rubbish or not. It doesn’t matter, you just keep making stuff.” [30:09]


Related links
The Freelance Contract Bundle

The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 040: How to use social media to get more clients w/ Golden Wolf appeared first on Motion Hatch.

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Episode 39: Greg Hickman

How to get better clients and scale your business

Do you find yourself spending too much time on the phone trying to get potential clients instead of doing the work you’re actually passionate about? Have you thought about automating this process but aren’t sure where to start? It’s not as daunting as many might think and my guest on this episode is an expert at getting it done!

Greg Hickman runs a company called System.ly, where he helps service-based businesses with marketing funnels, scaling, and qualifying leads. In short, he shows you how to get perfect clients without the need for you to spend your time talking with people who won’t end up using your services anyway. His coaching programs are geared to help service providers scale and grow their business through automation systems and productizing.

In this interview we talk about implementing systems to help you save time and get in touch with the right people for your business. There’s a lot of opportunity for automation that all of us can make use of to streamline our marketing and sales process. In the end, automation’s goal is to simplify your business and save you lots of time and energy. Greg shares some of his favorite tips on how to make this happen.

We also chat about productizing your services. To do it right takes focusing on just one service so that you can make your systems streamlined and repeatable. This can be a tricky thing to do if you still want to stay true to your creative pursuits, but Greg shares some great ideas on how to pull it off.

Have you tried any of Greg’s automation ideas? Do you have an application form on your website? Tell me how it’s going in the comments!

In this episode
  • What Infusionsoft is and how it can be a tool to help your business as in marketing automation
  • Automating your marketing and sales processes to save you time and help your potential clients get to know you better
  • Why having your customer “apply” to work with you will position yourself as an expert
  • Easy tips and tricks to reduce the amount of time you spend on sales calls
  • Finding the right niche to make your services easier to market and sell
  • Productizing your services to add predictability to your business and allow you to finally take a vacation
  • How to stay true to your creativity while still growing and scaling your business
Quotes 

“Ultimately you have to look at what your business model is. As motion designers, or any business, what are you selling and how do you deliver it? Whatever the answer is to those questions, at some point you’re probably doing some sort of marketing that could be streamlined.” [5:59] “How many times do you get on the phone and say the same thing over and over and over again? If that’s the case, make a video; make it a requirement to watch that video before they get on the phone, and that call can now be twenty minutes or whatever. You’ve saved yourself some time.” [23:23] “If you want to build a more scalable business that is leveraged, you need to start to leverage these systems to remove yourself from the delivery.” [28:36] “As service providers we start as technicians and we have a technical business. But that doesn’t mean that you, the owner, need to be the one doing all of the technical work.” [29:48] “I think the biggest challenge for creatives is you’re doing this because you also love the creative element. So custom is important and that’s totally fine. You just have to make the decision of what’s more important.” [40:56]

The Mograph Mastermind
Applications to our 2019 Mograph Mastermind program is now open!


Related links
The Freelance Contract Bundle

The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 039: How to get better clients and scale your business w/Greg Hickman appeared first on Motion Hatch.

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Episode 38: Donna McAvoy

Getting started as a freelance motion designer

As freelancers we often feel like we’re all on our own, that we have to come up with everything ourselves. But there are communities of us, both online and offline, that we can lean on and use to learn from each other. Whether you’re just starting out or have been running your own freelance business for years, the power of community and networking can be a major benefit. Few know this better than today’s guest.

Donna McAvoy is an amazing freelance animator and a member of our recent Mograph Mastermind Program. She studied computer arts at Aberdeen University and worked on mobile games before moving into animation for television. Now she’s freelancing as a 2D animator based in Glasgow where she creates some truly awesome work.

In this bonus episode, Donna shares the story of her journey into freelance motion design. She has found a way to make a career in her home in Scotland where it may not seem like there are as many opportunities as elsewhere. Donna talks about the realities of looking for and finding jobs as a freelance animator and how she makes it work.

Donna credits much of her success to proper networking. It’s helped her discover how others in her situation are making a living and has connected her to some of her best jobs. By connecting with other freelancers, Donna has been able to learn valuable tips from others like her, including that she could significantly raise the rates she was charging her clients.

Are you part of a mastermind? How has it helped you advance your career as a freelancer? Tell us about it in the comments!

In this episode
  • Finding work as a freelancer while living in a place without many big studios
  • The power of motion design communities for helping you find direction as a freelancer
  • The importance of networking for finding jobs when it may seem like none are available
  • Why you should think about significantly raising your rates and the challenges and payoffs of doing so
  • Why freelancers should be charging more than employees of a company
  • How a mastermind can help build confidence, keep you accountable, and come up with great ideas for your business
Quotes 

“Networking is just the biggest thing to be doing. And it’s also good to just get out from your desk. I guess a lot of people are working from home and you get a bit crazy there.” [10:43]“ Although what you can charge varies from media to media, I think if you’re working remotely, it shouldn’t have such a big impact where you are based.” [12:23] “The networking part is probably most important I feel. Basically just getting your work out as soon as you can because maybe if you do feel like it’s not good enough, it’s good to get someone to give you perspective and feedback on what you could be doing to make it better.” [24:35]

The Mograph Mastermind
Applications to our 2019 Mograph Mastermind program is now open!

Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 038: Getting started as a freelance motion designer w/ Donna McAvoy appeared first on Motion Hatch.

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Episode 37: Hannah Jacobs

Making Money in Mograph Part 6

This is part six of the mini-series Making Money in Mograph where we talk about some unconventional ways to earn an income in animation. Did you know that as an animator you also have the skills to make money as an illustrator? There are people like my guest today who are using these two sets of skills to showcase their creativity and earn more than they would in just a single field.

Hannah Jacobs is an animator and illustrator with a wonderful and unique style all her own. She has an MA in animation from the Royal College of Art and her work has been featured at  international film festivals like SXSW and Tribeca. Some of her clients include The New York Times, VICE, and the BBC.

We sit down to chat about how to make money as both an illustrator and animator. These two fields compliment each other as well as open up different revenue streams for you. By approaching animation with an illustrator’s background, Hannah faces some unique challenges but it pays off by setting her apart from the pack.

Hannah also discusses what it’s like being represented by a big production company and its advantages. She shares some great tips on what to do if you’re thinking about finding representation. Hannah talks about all the ways she is branching out to make money from her work, from selling prints to making kids’ books, she is exploring so many ways to earn an income.

Have you expanded your income streams through illustration? Tell me how it’s going in the comments!

In this episode
  • The challenges that approaching animation as an illustrator presents
  • How having a unique style can attract clients
  • The advantages of being represented by a production company and the support it gives you
  • Tips for finding the right production company for you so that you can do what you want to do with the right support
  • Selling your personal work as a way to generate passive income
  • How the amount of creative control you might have varies depending on whether you’re illustrating or animating
  • Valuing the work that you do for yourself and finding the time to work on your own projects
Quotes

“For me, the first stage of any animation is the design — it’s the driver for me.“ [4:18] “I know as creatives we often question absolutely everything we do all the time, so I think it’s so nice just to have a producer or another animator or someone to turn to.” [8:13] “I think so many animators now are working in an illustrative way. I feel like you can press pause in a lot of films and take a frame out and be like this would be such a nice print for the wall … I feel like a lot of animators should think about potentially selling prints of frames from their films.” [18:10] “Something that might seem like a bit of a random thing that you find yourself doing can often lead to something else. I love that opportunities sort of spring up in random unexpected places.” [29:26]

Related links

The Freelance Contract Bundle

The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 037: Making Money in Mograph Part 6 w/ Hannah Jacobs appeared first on Motion Hatch.

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Episode 36: Victoria Nece
Making Money in Mograph Part 5 

In Part 5 of the mini-series, Making Money in Mograph, we’re looking at more of the non-conventional ways to earn an income as a motion designer. We spoke to someone who definitely plays a big part in the motion design industry but she doesn’t have a role many people are familiar with.

Victoria Nece is the senior product manager for Adobe After Effects. Motion design is truly a life calling for Victoria. In fact, she’s been involved with it since she was a teenager. Before getting involved with Adobe, Victoria oversaw graphics, animation, and design for dozens of productions across broadcast, theatrical and educational markets as Director of Animation at the Documentary Group.

Today you’re getting an inside look at what the Adobe After Effects team does. Victoria talks about how her job takes her all over the world to work with some great talent. She also shares what  it’s like to speak in front of large audiences and how to do so in a natural and comfortable way.

Victoria also shares some ideas about how you can make some passive income as a motion designer. This is particularly the case when it comes to making templates and Victoria gives some advice on what to keep in mind when making these. She also shares where she thinks the future of this industry is heading and how you can position yourself to take advantage of these changes.

Are motion graphics templates a source of passive income for you? Leave a comment below!

In this episode

  • How proper networking and connections can help you get involved in films and documentaries
  • Tips for those who are afraid of public speaking and why it’s an important part of this industry
  • The future of making motion graphic templates and their potential to make you more passive income
  • What Adobe looks for in the designers they want to hire
  • How teaching tutorials will make you more competitive
  • How you can get more involved with shaping the tools of this industry
Quotes

“Just keep doing it [public speaking] and you’ll be more comfortable every time. It’s also helpful to remind yourself that the audience isn’t hostile; they don’t want you to fail. They’re not sitting there waiting for you to mess up.” [14:45] “If you’ve made three options for something and the client goes for Option C, why not turn Options A and B into stock templates and sell them? It’s a way to reuse work that might not otherwise see the light of day.” [19:28] “With a motion graphics template you don’t just design your design, you’re actually designing the experience of using it as well.” [20:54] “Everything we do is based on user feedback.I don’t think we’ve built a single feature in the last several years that I couldn’t put specific people’s names on.” [36:32]

Related links

The Freelance Contract Bundle
The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 036: Making Money in Mograph Part 5 w/ Victoria Nece appeared first on Motion Hatch.

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Episode 35: Marsha Shandur

How to Network and Make Industry Friends

Do you hate networking? Maybe you imagine that it’s just sucking up and brown-nosing. Maybe you’re just feeling shy. These are common concerns, but they shouldn’t stop you. Today’s guest will tell how to set these worries aside and start making important connections that will help your business grow!

This week, I speak with Marsha Shandur from Yes Yes Marsha , a Networking Mentor and Storytelling Coach. In short, she helps people tell personal stories so that they can use them to help promote their business. Marsha also helps people overcome the barriers that they perceive are stopping them from properly networking and making connections.

In this episode Marsha and I talk all about the power of networking. Marsha shares some great tips as well as her own personal experience on how to get over fears and jitters surrounding building professional relationships. We also discuss how to make connections with big shots without letting our own fears get in the way. 

We continue the conversation with a chat about Marsha’s approach to storytelling and how we can use that in our businesses as motion designers. Marsha breaks down the way we want to tell these stories and the types of stories to tell to get the attention that you want.

How has networking helped your business grow? What worries did you have to overcome to make those connections? Tell me about it in the comments!

In this episode
  • Top tips for networking that will have you fearlessly making connections at your next big industry event
  • Not letting your “dork goblin” get in the way of networking
  • How to approach the big shots without fear in a way that will make a good lasting impression
  • Making and leveraging personal connections when you need a favor
  • How to use your own stories to attract the clients that you want to work with
Quotes

“I don’t like to call it networking. I like calling it making industry friends.” [2:44] “You think that these people who you think are big heroes get a giant mailbox full of fanmail everyday and they just don’t because people are lazy and also because we don’t tend to thank people in our culture.” [20:32] “I really believe that all anybody wants in life is, one, to feel truly seen and heard and understood and feel like they belong; and two, to feel like they’ve been of service, to feel like they left the world better off than they found it.” [21:58] “Having emotion does so many amazing things in your stories. I feel like the biggest mistake people make is that they leave out emotion.” [42:29]

Related links The Freelance Contract Bundle

The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 035: How to Network and Make Industry Friends w/ Marsha Shandur appeared first on Motion Hatch.

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Episode 34: Matthew Encina

Making Money in Mograph Part 4

For part four of the mini-series, Making Money in Mograph, we’re going to talk about how you can earn an income in a few non-conventional ways as a motion designer, using content creation. As a content creator you can put your skills to use to attract clients and even earn passive income.

Matthew Encina is the chief content officer at The Futur and creative director for Blind. He started off his creative career fifteen years ago as a print designer before transitioning into motion design. Since then he’s been heading up some amazing projects helping clients with their branding strategy through motion design and creating courses and content to help other people in the industry grow their profession.

In this interview, we discuss how we as motion designers can make content for our businesses and how that can help us stand out as an expert in this industry. Maybe it will even help you generate passive income one day. The key is identifying what makes you unique and relevant to a specific audience, then sharing what you can do in a way that appeals to them.

We also talk about building an audience through Instagram and how you can get started right away with Instagram Stories. Furthermore, we chat a bit about how and why to offer a presale and the importance of having a diversified income.

Do you use Instagram Stories to connect with your audience? Tell me about it in the comments!

In this episode
  • What content marketing is and why we should care about it as motion designers
  • How teaching what you do will help you become a master of your craft
  • Identifying what makes you unique so that you can find the audience that’s perfect for you
  • Using Instagram Stories to connect with an audience and show them the face behind your work
  • How content creation can turn into passive income for freelance motion designers
  • The advantages of offering a presale of a product in order to test out your ideas and make money right away
  • A diversified income as an essential part of having financial security as a freelancer
Quotes

“The reason why I feel that content is important is to establish yourself as an expert in the industry.” [7:05] “So I don’t think that you should try to filter out ahead of time who the audience is and what exactly they want. What I would do is just focus on yourself – what makes you unique? What are things that you spent time and money to learn? Look at those things. Can you teach that to somebody else? Part of that teaching process is where you master your craft.” [13:26]“It’s really important to embrace who you are, not trying to become vanilla and trying to find something new to say, because everything has already been said. Just share it the way that you  want to say it or that you see it because your POV is the thing that’s really important.” [19:52] “There’s so many cool people out there. I think if people were just more vulnerable and open about who they are, they might develop a stronger connection to the community around them and the people who resonate with them.” [25:58] “I think it’s very important to diversify where you might be getting income from. So some of it could be passive; some of it could be opportunity based; some of it could be consulting.” [34:50]

Related links

The Freelance Contract Bundle
The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 034: Making Money in Mograph Part 4 w/ Matthew Encina appeared first on Motion Hatch.

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Episode 33: Jake Bartlett

Making Money in Mograph Part 3

For part three of Making Money in Mograph, we’re talking about how you can earn extra money or even replace all your income by sharing what you know with other motion designers as an online instructor. Even if you’ve never taught anyone anything about your work before, today’s guest will tell you how and why you can teach starting right now.

Jake Bartlett teaches motion design on Skillshare as well as a couple of School of Motion courses. Although he started out working for a production company, Jake found that he can actually make enough to support himself by creating online courses. Today, these courses make up nearly all of Jake’s income and he continues to make new courses all the time.

This episode is all about how you can put your knowledge and skills to work by teaching others just like Jake does. There are a number of different platforms that you can use to host your lessons and we talk about the structures and advantages of several of them. We also go over how to cultivate your teacher persona and create your videos so as to reach your students in an engaging and fun way.

Have you ever created or taught a course online? Tell me how it went in the comments below!

In this episode
  • How online teaching platforms can pay you for sharing your skills
  • Advice for designing and creating your first class
  • Honing your persona as an instructor so your students will always be engaged with your content
  • Building a course from scratch even when you’re new to the material you are teaching
  • The advantages of using another company’s platform to host your courses instead of doing it independently
  • How motion designers can make extra money with stock websites
Quotes

“Anyone can teach as long as you know something. If you have knowledge to share, you can teach it.” [8:51] “If you have a topic that you want to teach, but you feel like other people have already taught it, that shouldn’t be a hindrance, because if other people have taught something and it’s done well, that means that students are interested in that type of content.” [11:48] “The policy that I have taught by is to just have 100% content. Don’t have any fluff, don’t put anything in there that is boring that people are going to want to skip around or wait hoping the section will start. As long as what you’re putting into the video or tutorial is stuff that is actionable and things that they’re going to be learning from, and it’s engaging, then I don’t think length is an issue.” [14:27] “This is how it works as a teacher – I have to learn how to do what I want to teach and then I can teach it. It doesn’t matter how recently I learned it.” [26:32]

Related links

The Freelance Contract Bundle
The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
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To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 033: Making Money in Mograph Part 3 w/ Jake Bartlett appeared first on Motion Hatch.

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Episode 32: Zack Lovatt - Technical Director

Making Money in Mograph Part 2

For part two of our new mini-series, Making Money in MoGraph, I’m talking with someone who does something that not to many of us in this industry do – 2d technical directing. It’s just one of the many different and less than conventional ways that people who work in motion design can make a living.

Zack Lovatt is a technical director with a truly diversified income stream. He writes and sells scripts in After Effects as well as working directly with studios to help streamline their process and improve their efficiency. Having started out as an artist before transitioning into his current role, Zack knows quite a few ins and outs of this industry.

In this interview, Zack and I talk about what it’s like being a 2d technical director in motion design and how he diversifies his income through various types of work. We also discuss our predictions for the future of writing scripts for after effects. Furthermore, Zack is really upfront about his profits and losses which he shares publicly on his website and we dive into that too.

Have you created a passive income stream to help supplement your income? Let’s talk about it in the comments below!

In this episode
  • What it means to work as a 2d technical director in this industry
  • The future of creating and using After Effects scripts
  • The role that creating passive income streams can play in supplementing your income as a freelancer
  • How and why you should keep close track of your bookkeeping and why you may want to share it publicly
Quotes

“It’s the idea that anything that you don’t want to spend an hour doing manual finicky work, you can probably write a script to do that. I see a lot of value there and that is something I see growing; just everyday accessibility to these more technical approaches.” [10:13] “Having multiple sources of income is very important. I think passive income, or as passive as you can get, is also very important, especially in the freelance gig economy where you might not have work for three months. So even a trickle coming in on the side is more than nothing. The issue there is telling people to start writing scripts or learning plug-ins with the assumption that you’re going to retire is unrealistic.” [21:59] “A lot of people are like, ‘choose your rate and stick to it.’ But, in practicality, I never found that to be true. It’s choose your rate, stick to it unless you can’t, in which case be flexible because having some work is nicer than no work.” [31:25]

Related links

The Freelance Contract Bundle
The Freelance Contract Bundle helps motion designers and animators protect themselves and their businesses via two professional contract templates: Freelance Terms of Service Contract for day rate/hourly projects in-house, and a Commissioning Contract for direct-to-client work.
Thanks for Listening!

To share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help.
  • Subscribe on iTunes.

Podcast music licensed by Big Waves

sonosanctus.com

dankoch.net

Some of the links above are affiliate links. Basically, this means that if you decide to make a purchase through one of these links, we will earn a small commission, at no extra cost to you. You can be sure that we would recommend these products whether or not we made any commission on them. Please don’t spend your money on them if you don’t think that they will truly help you improve your business, although, in our experience, they will.

The post 032: Zack Lovatt – Technical Director Making Money in Mograph Part 2 appeared first on Motion Hatch.

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