There are a zillion and one tools to help you manage your Twitter account. Trust me, I work for one of them. And while they’re all helpful and awesome in their own way, there are some nifty features built right into Twitter a lot of people don’t take advantage of.
Today, we’ll talk about what some of those Twitter features are and some clever ways to use them to improve your Twitter marketing efforts.
Some of these Twitter features are kind of basic, so you Twitter pros might be familiar with them already. But I still recommend going through all of them here in this post. Even if you’re aware of these features, there may be a suggested use you hadn’t thought of.
Specifically, we’ll go over exactly how and why to:
Twitter chats are a great way to connect with industry peers, grow your following and increase your social media profile. And they’re not just helpful for individuals: hosting Twitter chats can also be a big part of a business’s social media strategy. Chats increase customer loyalty and help turn your brand into a thought-leader if done right.
Problem is, hosting Twitter chats be labor-intensive. You can just automate one and wait for the followers to come flocking. A successful chat needs a committed host, a consistent schedule and a coherent strategy.
Ready to learn how to turn Twitter Chats into a powerful marketing tool for your business?
Not sure what a Twitter chat is? Find out what a Twitter chat is here.
Are Twitter chats right for your marketing strategy?
Twitter chats are not a good marketing tactic for every sector or even every individual business within a sector.
Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be.
But with so much competition for attention, how do you get people to follow you and engage with your tweets? Many brands try and fail, stalling at 1000 followers and a couple of lonely retweets per week.
Maybe we could all learn something from Twitter’s big hitters. The accounts with the most Twitter followers have 100s of millions of fans and engagement rates to match. And while the celebrities behind the accounts have a level of visibility that few businesses can aspire to (President Obama, anyone?!), that doesn’t mean you can’t learn lessons from how they grow their followers and increase their reach.
Have you mastered Facebook yet fear Twitter? Does Twitter seem like a never-ending stream of unrelated thoughts passing you by at incredible speed? Are you uncertain about how to add your content into the fray without seeming like a spammer?
Come on now, let’s give that fear a good old smack down!
It’s time to break out of your Twitter cocoon and emerge as a beautiful social media butterfly! Even better, you can use your amazing content in relevant ways to win customers and influence on Twitter. It’s not hard to get going if you follow this five-step program for Twitter content marketing success.
Ready? Steady. GO!
Step 1: Spruce Up Your Twitter Profile
Your profile is your “store window.” On Twitter you have only a few seconds to convince visitors that you’re worth connecting with. People like to connect with others who have something in common with them, so use your profile to get that message across.
Have you ever heard the expression that sometimes one plus one equals three? It’s bad math but a great concept that can help you grow your business or personal brand fast.
When you combine your efforts with someone else in your niche – not a competitor but someone with a similar audience as yours – you can see that bad math boost your bottom line. The idea is to pool your resources and promote each other so you both win.
The key is finding the right people to connect with and how to form a strategic partnership.
In this post, we’ll discuss exactly how to find the right influencers for a mutually beneficial relationship and exactly how to connect with them for the best results.
Ready? Let’s get to it!
Identify the Type or Influencer You’re Looking For
First, nail down exactly the type of influencer it’s best for you to connect with at this stage in your business.