Loading...

Follow Marketing School Podcast on Feedspot

Continue with Google
Continue with Facebook
or

Valid

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves
  • [00:40] Create something the user will love.
  • [01:31] Run surveys to see why people aren’t having a good experience.
  • [03:10] Think about the customer first and you will win in the long run.
  • [03:40] Amazon’s goal was to provide the best user experience.
  • [04:10] All of Eric’s products are Apple, because they provide a good user experience.
  • [05:25] Please your customers and you will please Google.
  • [05:51] That’s it for today!
  • [05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post How to Create an Amazing User Experience That Google Loves | Ep. #1027 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way to Monetize Your Site
  • [00:40] The best way to monetize is to “sell the Tilapia”.
  • [01:20] The majority of your traffic is not going to convert.
  • [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape.
  • [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert.
  • [04:00] Often, we don’t think we have the time to do this, but you do.
  • [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash.
  • [04:49] That’s it for today!
  • [04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post The Best Way to Monetize Your Site | Ep. #1026 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to “Network” at Marketing Conferences
  • [00:40] We have a conference coming up and want to give attendees tips.
  • [01:28] Be interesting and interested.
  • [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested.
  • [03:02] Neil went to a marketing conference in London.
  • [03:20] He made a point to talk to the one person no one wanted to speak with.
  • [03:35] So, he gave the guy free marketing advice.
  • [03:45] Giving free value is a great way to network.
  • [04:45] Eric likes to take all collected business cards and put the info into Full Contact.
  • [06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you.
  • [06:33] That’s it for today!
  • [06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post How to “Network” at Marketing Conferences | Ep. #1025 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
  • [00:50] Avengers had the largest opening box office ever.
  • [01:30] Fortnite used native advertising for Avengers.
  • [02:21] Audi has had their cars in almost every Marvel film.
  • [02:40] In Endgame, an Audi is featured prominently.
  • [03:30] Product placement and branding is just another smart way to cut a deal.
  • [03:45] Beats by Dre got every celebrity to wear their product.
  • [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
  • [04:40] People want to be like their heroes, so native advertising makes sense.
  • [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
  • [06:20] That’s it for today!
  • [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Art of Doing a Deal
  • [00:40] Everything you do with marketing is making a deal.
  • [01:30] When hiring remote workers, you are hammering out a deal.
  • [01:42] Make sure both parties love the deal.
  • [02:25] Eric read a book from a former FBI director that discussed negotiating.
  • [02:45] If you can’t get a deal done, have a backup plan.
  • [03:25] The terms define the deal.
  • [04:16] That’s it for today!
  • [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post The Art of Doing a Deal | Ep. #1023 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention
  • [00:38] We talked about monetization about a month ago.
  • [00:50] We forgot to talk about affiliate marketing.
  • [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee.
  • [03:00] Lifetime value per company varies.
  • [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them.
  • [04:35] We previously discussed how to get started with affiliate marketing.
  • [04:50] Rakuten and others are a great starting point.
  • [05:28] That’s it for today!
  • [05:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working
  • [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself.
  • [01:26] Eric spent his whole day on an iPad and was able to delegate.
  • [01:45] We are both more efficient on an iPad than a desktop.
  • [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated.
  • [02:50] Frame is a great place to get feedback on videos.
  • [04:48] Neil still does push notifications, but he knows he should delegate.
  • [05:05] Basically, delegate everything and you won’t have to do anything.
  • [06:10] Puffin is a great app that will give your iPad a desktop format/view.
  • [07:08] That’s it for today!
  • [07:16] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Neil’s Billion Dollar Mistake
  • [00:40] Kissmetrics was part of the mistake.
  • [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits.
  • [01:28] They built a product they thought was needed.
  • [01:40] They learned no matter what you build, people don’t want to pay for things.
  • [01:55] Version 2 required too much customization.
  • [02:40] They found people couldn’t get a lot of value out of their Google Analytics.
  • [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.
  • [03:50] Kissmetrics feel behind the crowd.
  • [04:10] They would often change directions, which was not a good idea and not great for the team.
  • [04:30] They should have executed quickly, but they didn’t or couldn’t.
  • [05:20] Neil thinks they made too many mistakes.
  • [05:30] The biggest issue was a class action litigation.
  • [06:00] They can only blame themselves.
  • [06:04] They spent too many years building the wrong product and didn’t know how to innovate.
  • [06:06] That’s it for today!
  • [06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post Neil’s Billion Dollar Mistake | Ep. #1020 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast
  • [00:40] We have a decent-sized podcast, but we’re no Joe Rogan.
  • [01:02] We are consistent.
  • [01:05] It takes commitment.
  • [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly.
  • [02:20] It’s always a lot of work to create and publish the content.
  • [03:01] If you already have an audience, it makes it easier to gain listeners.
  • [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time.
  • [04:40] That’s it for today!
  • [04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019 appeared first on Marketing School Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Fight Negative Press
  • [00:35] Negative press could be bad Google search results.
  • [01:05] Neil has had a really bad write up about his company.
  • [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.
  • [02:05] Do reputation management through SEO link building.
  • [02:50] Neil ignores all the bad press and feels it is all made up.
  • [03:45] Neil also had bad article written about him in Wired magazine.
  • [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.
  • [05:00] If it hadn’t been for the bad press, Neil would have sold his company.
  • [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously.
  • [06:08] That’s it for today!
  • [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post How to Fight Negative Press | Ep. #1018 appeared first on Marketing School Podcast.

Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview