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In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Day in Life of a Newbie SEO
  • [01:05] Eric made Light Show Videos and thought the site was going to be a hit.
  • [01:30] He thought people would want to see laser light shows from music festivals.
  • [01:48] He did keyword research and found high volume keywords.
  • [01:58] Then he created content by finding YouTube videos of light shows and writing about them.
  • [02:32] He then started reaching out to similar sites and got a few cross-links.
  • [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money.
  • [03:20] Neil created a job board, but he wasn’t getting any traffic.
  • [04:08] He also did outreach and tried to make connections.
  • [04:23] After changing his email template, he got 1 response.
  • [04:41] It takes a lot of fine tuning to be successful.
  • [05:20] Double down on what works.
  • [05:33] Don’t just focus on traffic, remember to track revenue.
  • [05:57] That’s it for today!
  • [06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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The post Day in Life of a Newbie SEO | Ep. #898 appeared first on Marketing School Podcast.

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In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find an Angel Investor
  • [00:34] Go to AngelList.
  • [00:45] This is the easiest way to get started.
  • [00:52] Eric just raised his original money through friends and family.
  • [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward.
  • [01:17] Y Combinator Safe Note is a simple agreement for future equity.
  • [01:34] It took him 2 weeks to raise $100,000.
  • [01:51] Find relevant investors (those who understand your field).
  • [02:18] You have to be ok with getting a “no”.
  • [02:40] Look up how other major businesses raised money.
  • [03:30] When raising money through Angel Investors, make sure your pitch is solid and contains all pertinent information investors would want to know.
  • [04:20] Don’t just go through the motions.
  • [04:49] If you don’t have a solid business network, go to conferences to build one.
  • [05:27] You can also put your product up on Product Hunt, as a lot of VC’s check out that site.
  • [05:29] That’s all for today!
  • [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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The post How to Find an Angel Investor | Ep. #897 appeared first on Marketing School Podcast.

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In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Facebook Ad Hacks That’ll Crush it in 2019
  • [00:33] 1: Run Messenger ads, as they are inexpensive.
  • [01:07] 2: Turn off Instagram ads when running Facebook ads.
  • [01:22] You will get the lowest ROI on Instagram.
  • [01:35] 3: The story ads are performing well, so try one before they become too popular.
  • [01:48] 4: Make remarketing videos.
  • [02:00] 5: Facebook has an A/B testing option that you should try.
  • [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats.
  • [03:31] 7: Don’t just duplicate your ads.
  • [03:50] Share one page post and stop splitting social stats.
  • [04:20] That’s it for today!
  • [04:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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The post 7 Facebook Ad Hacks That’ll Crush it in 2019  | Ep. #896 appeared first on Marketing School Podcast.

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In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 YouTube Ad Hacks That’ll Crush it in 2019
  • [00:35] 1: Make an offer with a countdown.
  • [01:00] 2: Use YouTube to drive people to another video, instead of your site.
  • [01:30] This is a less expensive CPA.
  • [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats.
  • [02:11] 4: Drive ads to your videos for higher engagement.
  • [02:41] 5: Use videos for retargeting.
  • [02:52] Cram your message in as quickly as possible.
  • [03:18] 6: Drive ads to a sort of “choose your own adventure”.
  • [03:40] The options allow the customer to customise their experience.
  • [03:53] 7: Custom Intent Audiences are great ways to target the right customers based on search history.
  • [04:31] That’s it for today!
  • [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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The post 7 YouTube Ad Hacks That’ll Crush it in 2019  | Ep. #895 appeared first on Marketing School Podcast.

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In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads
  • [00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?”
  • [01:00] Quizzes tend to increase conversions.
  • [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales.
  • [02:15] Try Lead Quizzes and Outgrow to create quizzes.
  • [02:32] Make sure your questions provide value to your visitors.
  • [02:52] When it comes to leads, there are various ways to follow up.
  • [03:05] Eric uses email to follow up.
  • [03:32] Neil likes to schedule phone calls with leads.
  • [03:48] That’s all for today!
  • [03:51] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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The post The Number 1 Hack to Converting Visitors into Leads | Ep. #894 appeared first on Marketing School Podcast.

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In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Facebook’s Organic Algorithm
  • [00:38] Everyone thinks it’s about getting likes and shares.
  • [00:56] There is no way to guarantee that everyone will see status updates.
  • [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments.
  • [01:50] The key is asking the right question.
  • [02:50] The whole purpose of social networks is to be social.
  • [03:20] Be creative.
  • [03:40] Don’t forget to engage with people yourself.
  • [04:10] That’s it for today!
  • [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post The Secret to Facebook’s Organic Algorithm | Ep. #893 appeared first on Marketing School Podcast.

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In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019
  • [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition.
  • [01:30] Hubspot got into the CRM space a few years ago.
  • [01:56] They coined the term “inbound marketing”.
  • [02:42] The web is changing.
  • [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly.
  • [03:15] Freemium is a way to separate yourself from the crowd.
  • [04:22] Start in the blue ocean before diving into the red.
  • [04:55] Content marketing is hard to get into, because so many people are doing it.
  • [05:15] Find alternative content outlets.
  • [05:55] Be consistent and your fans will find you
  • [05:59] That’s it for today!
  • [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

The post You Have to Try This Marketing Strategy in 2019 | Ep. #892 appeared first on Marketing School Podcast.

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We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here

In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Content Marketing Hacks That’ll Crush it in 2019
  • [00:36] 1: The Skyscraper Technique.
  • [00:49] Producing posts or videos better than the top ranked results. Google the method.
  • [01:19] 2: Take your most popular content and update it.
  • [01:41] Improving content will keep your rankings up.
  • [02:00] 3: Stand out from everyone else. Find ways to be different.
  • [02:44] 4: Don’t solely focus on text-based content.
  • [03:12] 5: Have an omnichannel approach.
  • [03:28] Google the Content Reusage Framework to give you some guidance on this.
  • [03:55] 6: Use Clickflow to A/B test your headlines.
  • [04:08] 7: Do keyword research with Ubersuggest.
  • [04:50] That’s it for today!
  • [04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

 

The post 7 Content Marketing Hacks That’ll Crush it in 2019 | Ep. #891 appeared first on Marketing School Podcast.

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In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Social Media Hacks That’ll Crush it in 2019
  • [00:33] 1: Have an omnichannel approach.
  • [01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running.
  • [01:35] 3: Do live streams.
  • [01:57] 4: Encourage comments and respond to them.
  • [02:30] 5: Collaborate with others who have similar audiences.
  • [03:45] 6: Remarket everyone who didn’t check out on various social sites.
  • [04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term.
  • [04:19] That’s it for today!
  • [04:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

 

The post 7 Social Media Hacks That’ll Crush it in 2019 | Ep. #890 appeared first on Marketing School Podcast.

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In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 SEO Hacks That’ll Crush it in 2019
  • [00:35] 1: Have a sidebar within your blog and link to your cornerstone content.
  • [00:55] 2: Don’t forget about footer links.
  • [01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking.
  • [01:50] 4: Amazon Polly will help you increase dwell time on your site.
  • [02:15] 5: Build a brand.
  • [02:30] Make sure people return to your site to build a strong brand.
  • [02:58] 6: Our mutual friend has a WordPress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel.
  • [04:30] 7: Don’t forget about YouTube SEO.
  • [05:10] This will ensure that your video will rank.
  • [05:20] That’s it for today!
  • [05:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

The post 7 SEO Hacks That’ll Crush it in 2019 | Ep. #889 appeared first on Marketing School Podcast.

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