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Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this weeks podcast I take a look back at the first 75 episodes of the show, and give a summary of everything covered in an incredible year for the podcast!

What was your favourite episode of the podcast? Who was your favourite guest? Have you changed your mind about any of the buzzwords

Also make sure you check back to all previous episodes of the podcast on iTunes, Stitcher, or the website

Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’

The transcript is coming soon . . .

The post 75 Episodes of The Marketing Buzzword Podcast – What have we learned? appeared first on The Marketing Buzzword Podcast & Project.

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This week’s Bitesize Buzzword/Buzzterm is: Creating a Culture

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important buzzwords out there; buzzword, Creating a Culture.

In this episode Ben will answer the questions like; Why is creating a culture important? How can you actually create a culture? What are some of the barriers to creating a positive company culture?

Also, make sure that you check back to episode 53 of the podcast with Craig Barnett from Culturvate, where we discuss all things culture.

The transcript is coming soon . . .

The post Bitesize Buzzword: Creating a Culture – Episode 74 appeared first on The Marketing Buzzword Podcast & Project.

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Online Courses – What is the difference between an online course, and a few YouTube videos? How can courses be used to build authority? How long or detailed should an online course be?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Rob Balasabas about the buzzword ‘online courses’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

About Rob:

Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You may also find him engaging with their private online community of course creators inside the “Thinkific Studio” Facebook Group. Rob has been with Thinkific since 2016, starting on the Customer Champion Team where we worked closely with customers to get their Thinkific sites off the ground, and making the leap into the Marketing Team in early 2018. These days, you may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts, if he’s not in line at the local taco food truck or artisan coffee shop

Rob’s Social Links:

Instagram:  https://www.instagram.com/robsotheraccount

Linkedin: https://www.linkedin.com/in/robbalasabas  

Youtube: https://www.youtube.com/channel/UCfqqB7r1PEOaLVY43i-KEfA

Twitter: https://twitter.com/rob_balasabas

About Thinkific:

Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business.

Create and sell online courses and membership sites under your own brand, and see first-hand the impact teaching online with Thinkific will have on your business. Visit www.thinkific.com to start creating your online course today!

Thinkific’s Social Links:

Instagram: https://www.instagram.com/thinkific

Linkedin: https://www.linkedin.com/company/thinkific

Youtube: https://www.youtube.com/user/Thinkific

Twitter: https://twitter.com/thinkific

Links:

Here’s the URL to the Pricing Course:
https://training.thinkific.com/courses/how-to-price-your-online-course

Here’s the URL with the 100% OFF Coupon Code already embedded into it:
https://training.thinkific.com/courses/how-to-price-your-online-course?coupon=buzzword

A full transcript of the conversation between Ben and Rob is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Online Courses’

Online Courses Interview between Ben M Roberts and Rob Balasabas

Transcript coming very soon….

The post Online Courses with Rob Balasabas – Episode 73 appeared first on The Marketing Buzzword Podcast & Project.

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This week’s Bitesize Buzzword/Buzzterm is: Gamification

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important buzzwords out there; buzzword, Gamification.

In this episode Ben will answer the questions like; How can gamification improve the customer experience? How does gamification improve company culture? How do you measure the impact of gamification?

Also, make sure that you check back to episode 59 of the podcast with the brilliant Michael Berean for 45 minutes of gamification knowledge and expertise.

The transcript is coming soon . . .

The post Bitesize Buzzword: Gamification – Episode 72 appeared first on The Marketing Buzzword Podcast & Project.

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Snackable Content – Is snackable content lazy content? How can you use snackable content in your marketing strategy? How can we bust the attention span myth?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Julia McCoy about the buzzword ‘snackable content’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Julia McCoy is the CEO of Express Writers, blogger, author, and has been named an industry thought leader by several publications. Her favorite thing is making the gray areas of content marketing clear with practical training, teaching, and systems. She grew her content agency to more than 95 experts on staff and $4 MM in revenue inside just 7 years. She’s the author of two bestselling books on content marketing and copywriting, the creator of two industry courses, and the host of The Write Podcast. Julia lives in Austin, Texas with her daughter and husband. Follow her on Twitter; JuliaEMcCoy.

Links:

A full transcript of the conversation between Ben and Julia is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Snackable Content’

Snackable Content Interview between Ben M Roberts and Julia McCoy

Transcript coming very soon….

The post Snackable Content with Julia McCoy – Episode 71 appeared first on The Marketing Buzzword Podcast & Project.

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This week’s Bitesize Buzzword/Buzzterm is: Branding

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important buzzwords out there; buzzword, Branding.

In this episode Ben will answer the questions like; Why is branding is more important than ever? What mistakes should be avoided? How do you measure the success of branding activities?

Also, make sure that you check back to episode 45 of the podcast with Dennis Owen for 45 minutes of Branding and Social Media goodness.

The transcript is coming soon . . .

The post Bitesize Buzzword: Branding – Episode 70 appeared first on The Marketing Buzzword Podcast & Project.

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Tribe – What exactly is a tribe? Can building a tribe actually help build a business? Are collaborations the future of online communities?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Jen Cole about the buzzword ‘tribe’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Jen Cole is Co-Founder of DepICT Media and the Community Manager for Social Media Examiner. Jen is passionate about the power of building community organically for brands, with a message that inspires business owners to value and nurture their online connections as much as they do their real-life relationships.

Links:

Depict Media: https://www.depict-media.com

Social Media Examiner: https://www.socialmediaexaminer.com

A full transcript of the conversation between Ben and Jen is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘tribe’

Tribe Interview between Ben M Roberts and Jen Cole

Transcript coming very soon….

The post Tribe with Jen Cole – Episode 69 appeared first on The Marketing Buzzword Podcast & Project.

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This week’s Bitesize Buzzword/Buzzterm is: Self Publishing

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important buzzwords out there; buzzword, Self Publishing.

In this episode Ben will answer the questions like; What is self publishing? What are some of the dos and don’ts surrounding self publishing? Should I use a company to help me self publish?

Also, make sure that you check back to episode 51 of the podcast with Tim Lewis for an hour of talking about Self Publishing

The transcript is coming soon . . .

The post Bitesize Buzzword: Self Publishing – Episode 68 appeared first on The Marketing Buzzword Podcast & Project.

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Chatbots – Are chatbots replacing humans? How can chatbots be used to improve the customer experience? What are the best ways to set up a chatbot?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Kelly Noble Mirabella about ‘Chatbots’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Kelly Noble Mirabella is a self-described social media geek and marketing consultant with Stellar Media Marketing.

With more than 11 years of social media marketing experience—and more
than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and
classes.

Kelly has spent the pasttwo years learning to build Facebook messenger bots (aka “chatbots”), andnow teaches others how to build them with simple, entertaining and,sometimes, 80s-themed tutorials.

Links:

Stellar Media Marketing: https://stellarmediamarketing.com/

YouTube: Kelly’s YouTube Channel

A full transcript of the conversation between Ben and Kelly is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Chatbots’

Chatbots Interview between Ben M Roberts and Kelly Noble Mirabella

Transcript coming very soon….

The post Chatbots with Kelly Noble Mirabella – Episode 67 appeared first on The Marketing Buzzword Podcast & Project.

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This week’s Bitesize Buzzword/Buzzterm is: Social Selling

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important buzzwords out there; buzzword, Social Selling.

In this episode Ben will answer the questions like; What is Social Selling? How do you build a social selling strategy? How do you measure your social selling success?

Also, make sure that you check back to episode 2 of the podcast with Nicky Kriel for 45 minutes of social selling goodness.

The transcript is coming soon . . .

The post Bitesize Buzzword: Social Selling – Episode 66 appeared first on The Marketing Buzzword Podcast & Project.

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