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Beverages are part of the megatrend towards healthier options that an increasing number of people are going to be looking for.  Fermented drinks like Kombucha are going to be increasingly popular, with 5x the number of people looking for Kombucha now than 5 years ago. 

We discuss where you want to sit in the product adoption cycle / trend uptake and whether you want to be doing the heavy lifting in educating your customers.  

We discuss bugs – are they going to be a trend with bugs?  Possibly not.  A lot of people are talking about it, but there is still a lot to do with customer education to make it acceptable and there is also a lot of work to be done with the supply chain for it to become economically sustainable.

Delivery + Take Home.  Pizza delivery has been done, probably since the 1950s.  Deliveroo wants to see a dramatic uptake in breakfast and lunch deliveries and will be looking to charge 35% commission.  Breakfast will probably be hard work to find people looking to order their breakfast for delivery.  We discuss the options for Restaurants as there is a slowly increasing number of customers looking to eat in their own home.  There are options for Restaurants rather than signing up for Deliveroo / UberEats / Delivery Hero / Grub Hub.  Check out the Free Restaurant Online Ordering system.  Maybe try a pick up only system, do your own deliveries, or try some of the other combinations.  We discuss the genius in the Dominos Pizza delivery system and the delivery fees that Dominos charge.  We think that these are some of the smartest guys in the delivery game, and you can use some of their tricks.

Innovation – this is becoming an increasingly hot topic.  More Restaurants are searching for ideas on Restaurant Innovation, in fact our podcast on Restaurant Innovation is one of our most popular episodes.  Whether it is in the menu, the business model, the site, the team, there are a lot of strategies that Restaurants are becoming increasingly interested in to help differentiate themselves.

Niching down – more Restaurants are creating bespoke niche plans across multiple niches in their Restaurants.  We discuss some ideas like your Whiskey drinks list.

Marketing – there will be a lot more Restaurants that are going to create a real marketing plan.  Using the data that they have from their online ordering system or booking system and trying to target and retarget as many customers as possible.  More restaurants will be looking at ways to move their customers to the right on the customer loyalty graph.

The number 1 trend for the Restaurants – well, you will have to listen to the podcast. 🙂  Seriously though, this is really important and it is a really common mistake that we see time and time again and it really is detrimental if you aren’t focusing on this trend.  People who follow this, restaurants who build this into their business, they are much more likely to be successful.

We talk about the search for General Tsao’s Chicken.  If you haven’t seen the Netflix documentary, check it out – it is a great example of menu engineering and adapting a cuisine to a market.

Cricket OJ + Yoghurt smoothies.  Yes, we talk about Crickets and OJ smoothies.

Have a glorious 2019!

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We’ve helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.


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The post 103 – The biggest Restaurant Trends for 2019 appeared first on Marketing 4 Restaurants.

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Marketing 4 Restaurants by Marketing 4 Restaurants - 5d ago

We have created our list of the trends that will be impacting (increasing or decreasing) profitability.  This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the 

We talk about the impact of being behind the trends, with the example of the Melbourne Burger Wars.  We discuss the winners, places like 8 bit, Huxtaburger and Easy’s.  

We start by discussing Google Search Trends and what you can learn from it and more importantly, how you can use it in building your marketing and business plan.  This can help with your specials and your menu board.

We talk about wages in Restaurants.  Restaurants are looking at the product that they have, so that they can decrease the skills requirements, looking at roster costs.

Openings – there will be a lot more openings this year.  As the pressure increases in the industry, there are more experts looking to take advantage of the opportunities that are coming up in the industry.  These opportunities are coming about through the leasing deals that are on offer.  

The food trends themselves are something that a lot of Restaurant owners chase, but I don’t think it is as important as many people think.  The ability to authentically and passionately relate to a type of food or method of cooking is not something that can be changed each year to chase the new trends and it confuses customers.  

Beverages- coffee, tea, fruit drinks.  There is a lot of opportunity around beverages, as a source of income and as a way to increase the gross customer spend.  

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We’ve helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.


Right click here and save-as to download this episode to your computer.

The post 102 – Restaurant Trends for 2019 appeared first on Marketing 4 Restaurants.

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This is part 2 of what we’ve learnt in producing the first 100 episodes of Secret Sauce.

5. We continue with a discussion about Creativity and Innovation.  This is something that we are seeing a lot more restaurants starting to focus on.  We look at food combining and some other techniques that you can use be work on your creativity.  We also discuss innovation and what it means in your Restaurant.

We discuss how you should embrace failure in your Restaurant.  It is a fundamental part of the innovation and creativity process.  

6.  We discuss how you should be thinking about your customer contact details as a part of your Restaurant Marketing plan.  Having a plan is really important and something that probably all successful Restaurants have.  There is a lot of information that you should be collecting and using to turn your new customers into repeat customers.  We look at the importance of the marketing plan and how you can create an annual restaurant marketing plan.  Planning makes execution a lot easier, because you will have the time that you need to plan for each of your marketing campaigns.  This is really important, especially if you are planning on creating special dishes as a part of your campaign.  We discuss the role that Red Robin’s Ramen Burger campaign played in the revenue increase that they saw.

7.  There is a lot of information that you should be collecting and using to turn your new customers into repeat customers.  We talk about using Facebook ads as a part of the research for your marketing plan.  You can run ads to see whether customers will be interested in a product or concept.  This is a really cheap way to do market research.

8.  Who are your customers? Do you really know who they are?

9.  We discuss the art of tying all of this together.  It creates a much higher level of complexity that people need to be thinking about, but in putting it all together, you will decrease the cost to acquire a customer.

We talk about how Restaurants can get help with implementing a Restaurant Marketing plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We’ve helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.


Right click here and save-as to download this episode to your computer.

The post 101 – The 7 most important things in Restaurant Marketing Success appeared first on Marketing 4 Restaurants.

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We review what we have learnt are the most important things in Restaurant Marketing.

Thank so much to all of our listeners.  The response to Secret Sauce has been truly amazing and we have learnt so much in producing it for everyone.

We review our Top 5 podcasts of all time – these are the ones that have been downloaded the most and that people continue to download today.

Our Top 5 podcasts of all time are:

39 – The Secret of Restaurant Profitability – New ways to look at Restaurant revenue and profitability.

1: 8 ways to make your Restaurant busy on a Tuesday night

20 – Your 90 Day Restaurant Marketing Plan before you open your Restaurant

37 – Restaurant Innovation and Creativity

40 – Restaurant Leadership – Steps to help you be a better leader in your Restaurant

Technology:  Mobile Phones for photography and marketing, POS machines, IP Cameras, online ordering and bookings management systems, hiring and managing your, and your staff.

Team:  Your team is a really important part of the product in your Restaurant.  We talk about the experience we had at 7 grams.  It is a great story of how building a great team is so important.

 Your Story:  What is your Restaurant’s story and how do you tell your story?  Is it included in Step 0 of the SEO process?  How do you niche down your story?

Your Menu:  Costing a menu that contains epic dishes that draw customers in is the underpinning of a strong and successful marketing plan.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We’ve helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.


Right click here and save-as to download this episode to your computer.

The post 100 – The 7 most important things in Restaurant Marketing Success appeared first on Marketing 4 Restaurants.

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We look at how you can improve your Linkedin Profile.  This is something that you want to do before you start actively posting, because people will start looking at your profile and you want to have the best profile possible.

The next step is to start building your Linkedin network.  Who should you connect with and who should you avoid?

How can you increase the success rate with the connection requests that you send?

What is the importance of having over 500 connections?  Why is this an important metric?

How much time should you spend in Linkedin?

We look at how Linkedin works for Corporate events.  This can be a real sweet spot, with businesses looking to do Corporate events.  These are less price sensitive and generally run events midweek, which can be really profitable for a restaurant.

We look at building multi-channel marketing strategies with Linkedin as one of those channels.

Are you a Restaurant Thought Leader?

We then discuss what you should be posting up on Linkedin.

Creating posts that demonstrate your knowledge and your skill is really important.  Videos, of course, are a big opportunity as well.  The better the post, the more engagement you will have.  Tag people into the post.  Show of your skills and your knowledge, or share news from the industry with your take on it.  

The feedback that you get from the Analytics in Linkedin gives you a really good idea about what is with your audience.

We finish with a really cool trick that you can use in Linkedin.  Have a listen.  Not a lot of people know about it and it can be a real game changer!

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools to build your Restaurant business, check out our free tools page.  We’ve helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.


Right click here and save-as to download this episode to your computer.

The post 99 – Restaurant Marketing with Linkedin appeared first on Marketing 4 Restaurants.

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The Delivery Wars – Menulog vs Uber Eats and Deliveroo is a vicious fight for market share in Australia.  As we move into 2019, the Restaurant industry is closely watching who is going to win the Delivery Wars so we compare some Google Search Traffic data to make some predictions about the marketing in Australia.

We look at the indicators of who is winning the Delivery Wars in Australia What does the Menulog vs UberEats vs Deliveroo graph show?

The data in the graph is Australian Search Terms for the last 5 years and highlights the significant market lead that Menulog had, being the first to market, in Australia for online ordering, having no competitors at all until late 2015 when Deliveroo started to be searched, followed by Foodora and finally the entrance of Uber Eats into the Australian market.

October 2016 really saw Uber Eats start to accelerate their growth, over taking Deliveroo and both Uber Eats and Deliveroo cementing their lead over Foodora.

July 2017 was a crucial time in the Delivery Wars, especially for Menulog vs Uber Eats.  It saw Uber Eats and Menulog equal in terms of Google Searches.  Since then,  Uber Eats has accelerated to first place, there has been no change in the search frequency rankings since then, with the ranking being:

  1. Uber Eats
  2. Menulog
  3. Deliveroo
  4. Foodora
Foodora never really stood a chance.

Foodora’s search queries started in March 2016, before the entrance of Uber Eats.  It never managed to overtake Deliveroo and it was over taken by Uber Eats in September 2016 and Uber Eat’s lead was a lead that Foodora was never able to challenge.  August 2018 saw a spike in Foodora traffic when it announced that it was leaving Australia, and now it’s residues searches are usually associated with the court cases bought against it by the Fair Work Ombudsman.

The Australian food delivery market was never big enough for 4 competitors, probably not big enough for 3 and maybe not big enough for even two, given the difficulties in logistics and the 3 sided nature of the market for deliveries.

What about the Menulog vs UberEats battle?

Since July 2017, when Uber Eats and Menulog where equal in terms of search, Uber Eats search volume has increased roughly 50% whilst Menulogs search volume has collapsed 50% to the point where there 2.5 searches for Uber Eats for each Menulog Search.  The value proposition both for customers and Restaurants from Uber Eats saw it receive as much search traffic as Menulog in just 15 months.

This is probably related to the dominance that Uber Eats has in the highly populated areas in the Capital Cities.  Menulog’s business model has been caught in the crossfire as Restaurants either decide to take back their online ordering to save costs by using Free Restaurant OnLine Ordering systems, and espeically running ‘Order Direct and Save’ campaigns, or they have been getting Uber Eats to do the delivery and not have to worry about the logistics components.  It is not certain what percentage of Menulog customers are using the app, but it is unlikely that app users are responsible for more than a slight decrease in search term volume for Menulog.

What does this mean for Deliveroo?

Menulog’s performance may be quite important for the long-term success for Deliveroo.  As one of the listed Online Ordering companies, it may be seen as a proxy for the growth valuation of Deliveroo.  If Deliveroo was to attempt to raise funds, it may find it increasingly difficult to, given the public difficulties that Menulog is currently experiencing.  Because Deliveroo is not a listed company, it’s reporting requirements are a lot less.  There is interest in the industry in consolidation with the rumours of an Uber Eats bid to buy Deliveroo.

The Just Eat share price has collapsed over the last 5 months seeing a 34.6% decline, possibly over concerns about competition and risks associated with the transition to providing delivery. Our predictions for the Australian Restaurant Delivery market in 2019.

There are 2 outcomes that could signficantly impact the market.  Firstly there is the risk that one of the overseas parents will cease funding loss making operations.  Deliveroo UK spent millions supporting Deliveroo’s push into Dark Kitchens.  Menulog, which was purchased for AUD $865 million, but they have already written down the investment by $321,000,000, so it remains to be seen what appetite there remains in what in the grand scheme of things is a small market.

Secondly, there is the risk of legal action.  It appears that the impetus for the voluntary administration of Foodora was legal action from unions and the Fair Work Ombudsmen, and if these rulings following through to Uber Eats, Deliveroo and/or Menulog with their late to the party delivery option, it could see significant costs and may make the business models fundamentally unprofitable.

If neither of these occur, we predict that 2019 will see continued losses for the delivery aggregators, and 2020 seeing the 3rd place company leaving Australia.  Currently this is Deliveroo, but it would deliver a lot more than Menulog, and Menulog is a long way behind in terms of delivery. We expect to see the number of Restaurants decline to use their online ordering only option, especially when free alternatives exist, such as our FROLO, the Free Restaurant OnLine ordering system.  Some Restaurants are saving over $1,000 a month by not paying to take online orders on their own website and we expect to see this trend to accelerate.  It would not surprise us to see Just Eat to leave Australia in 2020 unless they can dramatically turn around the performance in 2019.  Globally, the industry has a history of trade sales or closures for players in the number 3 spot, and we expect that to be Menulog in 2020.

The post Menulog vs Deliveroo vs Uber Eats – Who is winning the Delivery Wars in Australia? appeared first on Marketing 4 Restaurants.

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