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By Aaron Rulnick, Managing Principal and Kerry Moynihan, Director of Organizational Development – HJ Sims Now in its fifteenth year, HJ Sims continues to host its highly popular Annual Late Winter Conference each February. The conference brings together renowned thought leaders and innovators from across the senior living industry. This year on February 28 through […]

The post Highlights from the Annual Late Winter Sims Conference in Orlando appeared first on Love & Company.

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For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a fully furnished model apartment is created at a great expense to the sponsor. For blue sky/greenfield […]

The post The Sales Center of the Future… What Will it Look Like? appeared first on Love & Company.

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Love & Company Blog by Rick Hunsicker - 3w ago

Since the title of this blog leads with the term “anatomy,” it may be helpful to interchange “assessment” with “examination.” That interchange helps with the analogy of how we care for our personal health and how we take care of our business’ health. We have regular physicals or examinations not only when we have pain […]

The post Anatomy of an Assessment appeared first on Love & Company.

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Presented by: Rob Love, President, Love & Company Melissa Pritchard, Senior Vice President, SFCS Architects Adrian Judy, Senior VP of IT Services and Chief Information Office, Masonic Homes of Kentucky Technology advances are rapidly changing the way we all live, communicate and control our environment. While the senior living field has been slow to implement […]

The post Webinar: Smart Homes for Independent Living: An Idea Whose Time is Overdue appeared first on Love & Company.

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Presented by: Tom Mann, Love & Company Jim Hudgins, THW Perry Aycock, K4Connect David Keolling, Strategic Dining Services This 45 minute webinar led by Tom Mann of Love & Company, Jim Hudgins of THW, Perry Aycock of K4Connect, and David Keolling of Strategic Dining Services is designed to help CEOs position their communities for success, today […]

The post Webinar: 6 Senior Living Trends for 2018 and Beyond appeared first on Love & Company.

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One of the most common ways companies across industries measure their customer service is to secret shop their representatives, whether over the phone or in person. Senior living communities also benefit by measuring the service they deliver to senior living shoppers through secret shopping. Value of Preventing Lost Sales All of these companies hope to […]

The post The Value of Secret Shopping appeared first on Love & Company.

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“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a younger resident base into your 62+ Life Plan Community—which is ideal, of course—then understanding how those now […]

The post Is “Senior” Going Boom?! appeared first on Love & Company.

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Presented by: Tom Mann, EVP of Integrated Media, Love & Company Sue Dolton, VP of Sales Services, Love & Company Many marketing directors of Life Plan Communities are starting to panic. MatrixCare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left […]

The post Webinar: What To Consider When Evaluating CRMs appeared first on Love & Company.

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Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better question would be, “Sell me something that […]

The post Seven Factors for Selling Blue Sky or Expansions appeared first on Love & Company.

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Direct mail continues to be a tactical marketing workhorse, both for lead generation and reengagement, and nurturing of existing leads. When developing direct marketing materials, there are a number of tips and techniques you can employ to help ensure success. 1)  Include compelling photography or other graphics to support and provide visual context for the […]

The post 10 Ways to Update Your Direct Mail appeared first on Love & Company.

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