Loading...

Follow Love & Company Blog on Feedspot

Continue with Google
Continue with Facebook
or

Valid

When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the best possible decision. They’re looking for social proof that this is the […]

The post Creating Social Proof: A Step-by-Step Guide to Resident Testimonial Videos appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them? Here’s a helpful guide. Important questions to ask potential senior living advertising […]

The post Questions to Ask When Hiring A Senior Living Advertising Agency appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be looking at local communities, or they may be seeking retirement housing across the country, perhaps near family or in […]

The post Generate More Qualified Senior Living Leads — Faster! appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market. This figure is anticipated to grow to more than 50 […]

The post Three Simple Steps to a Strategic Mix of Traditional and Digital Advertising appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Presenters: Tom Mann – Principal & Chief Marketing Innovation Officer at Love & Company Mario McKenzie, CPA – Principal, Healthcare at CliftonLarsenAllen Charles Roberson – Regional Sales Manager at MatrixCare Presentation Date: May 9, 2019, 12:00pm-1:30pm EDT Session Description: During this webinar, you’ll learn the practical use of “big data” to drive better-informed management and […]

The post Webinar: Data is Sexy! The Hidden Insights Data and Analytics Can Provide Your Management Team appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Guest blog by senior living sales expert Andrew Morgan It’s no secret that many Life Plan Communities across the country recognize the need to take steps to increase diversity. I’ve worked in the senior living field in sales and marketing for more than 23 years, and the conversations that were taking place when I started […]

The post Three Big Mistakes Life Plan Communities Make When Trying To Increase Diversity (And How To Avoid Them) appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Guest blog by Phyllis Strupp, President of Brain Wealth In 2019, some 30 million baby boomers will be 65 and over. They are not going to go quietly into the “golden years” and “retirement communities” like the generations ahead of them. The word is out: retirement is a bad idea, in the true meaning of […]

The post Senior Living Prediction: Retirement Will Go Out Of Style appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Guest blog by Amy Lampo, ASA, MAAA & Chief Operating Officer of A.V. Powell & Associates, Inc.                       From an actuary’s point of view, there are a few key trends that have developed over the last several months that could have a big impact on […]

The post Trends To Watch, From The Eyes Of Senior Living Actuaries appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Guest blog by Jacquelyn Kung, Ph.D., CEO of Activated Insights After all, we are a people-to-people sector: good care comes from a great workforce.                   Moreover, as you may have seen in the popular TED talk by Wharton and London Business School Professor Alex Edmans, an engaged […]

The post The PEOPLE Will Be The Winning Strategy for the Senior Living Workforce! appeared first on Love & Company.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Guest blog by Lynn Daly, Managing Director, Healthcare Team at BB&T Capital Markets                 The pressure points that Senior Living providers felt in 2018 will only be exasperated in 2019. This increased strain is due to the same primary-driver that has impacted the healthcare industry for decades – […]

The post 2019 Senior Living Healthcare Trends: Much Of The Same, But A Whole Lot Different appeared first on Love & Company.

Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview