Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes,..
Every font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform, so to truly understand how every day people perceive type.
In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts matter’.
If you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there too you’re more likely to get the job you’ve always dreamed of.
To help with this, on this weeks podcast Ian Paget speaks with Charli Prangley to discuss job application tips, portfolio, CV and job interview advice, and also how she found her dream job through networking, public speaking, YouTube videos, Podcasts and a number of side projects too.
Charli Prangley is a remote designer and developer at Convert kit, and is also a co-host on the Design Life Podcast.
I’m incredibly thankful to FreshBooks for sponsoring the show!. FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. You can try it out for yourself free for 30 days just by clicking here.
I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Go check it out here.
Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way?
In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the Brand New blog, his approach to critiquing logos, what makes a great logo design and how and why he started the Brand New Conference.
I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is an incredible new platform for graphic designers that makes it easy to ask all the right questions to nail your design brief. You can define project goals, ask questions, create user personas, positioning maps, competitor maps and so much more – Sign up for free here.
Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason why she built her own business, the steps she took to get it up and running and the challenges and fears faced along the way. We also discuss why we both feel it’s important to work within agencies before considering building your own business.
I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time – Sign up for free here.
Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book Brutally Honest.
I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.
FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days. Go check FreshBooks out!