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“Why are long-form sales pages so….LONG?”

“Is this one of those “everyone was told to do it so everyone does” sort of things?”

“I can’t even get my clients to read a 3-sentence email…why do I think they’ll read this?”

“I NEVER read long-ass sales pages, and my hubby thinks mine is waaaay too long…”

^^ All that and more answered in this episode of the #UnstoppableBiz Show.

If you’ve been wrestling with the sales page for your digital course and wondering whyyyyy they need to be so long – or IF they even NEED to be that long…

via GIPHY

…then watch this week’s show now.

Inside, I’m breaking down:

Whether long-form sales pages actually work…or not

How to know when to use a long form sales page…and when to stick with something shorter (the answer might surprise you)

Why it doesn’t matter one bit what YOU (or your hubby or BFF) think about the length of your sales page

…and as always, more.

How Long Should A Sales Page Be? - YouTube
 

If you’ve ever wondered why in hell you’re writing and writing (and writing) a sales page – and whether anyone will ever actually read it – then watch the video now.

Resources mentioned in this episode:

Quickie Sales Page Audit

3 Simple Questions for Profitable Sales Pages

Over to you:

What’s your #1 struggle when it comes to writing a sales page? Leave a comment below and let me know!

Did you love this video? Gimme a like and share it!

The post Ep#18: How Long Should a Sales Page Be? appeared first on Lisa-May Huby.

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Facebook ads have become an integral part of digital course launches.

Problem is, the newsfeed is jam-packed with ads that all look and sound the same.

So…how do you go from unseen and unheard in the newsfeed, hustling hard on Stories because no one’s responding to your ads…

…to profitable course launcher?

You write copy that commands attention.

And in this episode of the #UnstoppableBiz Show, I’m showing you how.

Want a bigger, better launch? Write better ad copy.Click To Tweet

In this video, I’m breaking down…

The 2 levers and persuasion triggers you need to pull for maximum impact

My fave formula for writing ad copy that stands out in the newsfeed, and doesn’t need a gajillion rounds of reviews by Facebook

Which works better: long copy or short when it comes to Facebook ads

…and more.

If the success of your next course launch is riding on running Facebook ads that do more than just throw fat stacks o’ cash directly into Mark Zuckerberg’s pockets, then watch this video now.

How To Write Launch Ad Copy - YouTube
 

Like this video? Then you’ll love this episode of the #UnstoppableBiz Show with my biz bestie and online pal, Facebook Ads expert Amy Crane from Social Lab Marketing.

Resources mentioned in this episode:

Facebook Ads

Profitable Launch Checklist

Over to you…

What’s YOUR biggest challenge when it comes to creating Facebook ads for launching? Share it in the comments!

Like this post? Share it!

The post Ep#17: The BEST Framework For Writing Launch Ad Copy appeared first on Lisa-May Huby.

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Do you dream of owning a business based on creating and selling digital courses?

Longing to escape the 1:1 client grind once and for all?

Want to finally say “YES!” to more of what you love and “sayonara!” to stuff you don’t?

If you’ve been dreaming of building a profitable, sustainable, course-based business – that so far hasn’t happened – then watch this week’s #UnstoppableBiz Show where I’m sharing 3 dead-simple habits that will completely transform your online course business.

You’ll learn…

3 key business shifts you need to make in order to prioritize the right activities for a course-based business

The 2 things you must master and commit to for sustainable, long-term success

…and more.

If you’re dead-serious about making digital courses a consistent, reliable revenue stream in your business, then watch the video now.

3 Simple Habits To Transform Your Digital Course Business - YouTube
Over to you: Tell me in the comments which of these you’re going to implement first!

The post Ep #16: 3 Simple Habits To Transform Your Online Course Business appeared first on Lisa-May Huby.

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Launching a digital course and actually making money from it should NOT be mutually exclusive.

Unfortunately, all too often the dreams of adding a reliable income stream from an online course are dashed on the rocks of hard reality:

This shit is h-a-r-d.

There are SO many moving parts to creating and launching a digital course, it’s easy to overlook a critical piece…or get bogged down, frustrated and confused by all the “goo-roos” out there.

via GIPHY

If you’ve had creating and launching a digital course on your to-do list for like, EVER, or had a launch that didn’t exactly go as well as you would’ve liked, then this week’s #UnstoppableBiz Show is for you.

This week, I’ll be breaking down…

3 main activities to focus on before you launch (do this part right, and you’re already on the path to success)

The secret to actually getting your course launched…and 4 giant obstacles that will quickly derail  your efforts every time

The #1 thing you must avoid doing at all costs

What the most transformative and profitable skill you can master as a course creator

…and more.

If you’ve ever wondered what successful course launchers know that others don’t, then watch the video now to discover 5 non-negotiable keys that’ll help make your digital course launch a raging success.

5 Keys To Digital Course Success - YouTube
Resources mentioned in this episode:

Quickie Sales Page Audit

The Profitable Launch Checklist

Over to you: Tell me in the comments which of these you’ll commit to doing for your next launch?

Did you like this video? Share it with your friends!

The post Ep #15: 5 Keys to Digital Course Launch Success appeared first on Lisa-May Huby.

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Mom was right: First impressions COUNT.

Especially when it comes to your digital course sales page.

When I perform a Quickie Sales Page Audit, one of the biggest challenges most clients who DIY their sales page need to overcome is design.

And I tooootally get it. I’m a copywriter, not a designer. Which means, in the early days, my sales pages usually wound up looking like a…

via GIPHY

But when it comes to your digital course sales page, having design that screams DIY is no bueno.

Because the design and layout of your page is a bigger deal than most people realize, and directly affects whether someone clicks the buy button…or not.

In this episode of the #UnstoppableBiz Show, I’m sharing:

My all-time favorite tool that makes creating high-converting sales pages easy and fun

3 giant, sales-killing mistakes I see on most DIY digital course sales pages, and how you can avoid them

Where to find amazing, inspirational images and stock photos for your sales page that will add the “it” factor

…and more.

If you’ve got a slim budget or just love to DIY and are planning to bootstrap your digital course’s sales page (or already have), then watch the video now for a sneak peek at my favorite tools that will help you create the perfect sales page for your next launch.

How to Design a Sales Page - YouTube
Resources mentioned in this episode:

*Note: Some of these links may be affiliate links, and I may earn a commission if you purchase.

Over to you…

What’s your biggest challenge when it comes to DIYing sales pages? Tell me in the comments!

Like this post? Share it!

The post Ep #14: How To Design A Sales Page (My FAVE Tools!) appeared first on Lisa-May Huby.

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So by now, you’ve probably got an ICA, or Ideal Client Avatar (if not, do that now).

And, you know that there are a few things you MUST do in order to write copy that will connect with that person:

Related post: How to Write A Sales Page That Converts

But what if you’ve already done all that and you’re STILL not getting seen and heard by your dream client?

You need to uncover your ICA’s Secret Identity.

Tap into your dream client's 'Secret Identity' to power up your copy's connection.Click To Tweet

In this episode of the #UnstoppableBiz Show, I’m breaking down:

Two value-packed places to unearth your ICA’s secret identity – no decoder ring needed

Where to leverage your dream client’s Secret Identity

What to tap into if you want your dream client to take action

…and more.

If you’ve ever craved better results from your ads, sales page or launch emails and wondered what the secret sauce is to connecting with your reader and amplifying your message, then watch this video now.

Boost Results With Your ICA's "Secret Identity" - YouTube
Resources mentioned in this episode:

Quickie Sales Page Audit

Facebook Audience Insights

3 Simple Questions That Build Profitable Sales Pages

Over to you…

Tell me in the comments what trips you up MOST about tapping into your dream client’s “Secret Identity”?

Like this post? Share it!

The post Ep #13: Boost Results With Your ICA’s “Secret Identity” appeared first on Lisa-May Huby.

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If you’ve had a launch that was less than stellar, or you’re sick and tired of pouring a ton of time, money and tears (not to mention a bottle or two of Grey Goose) into launching digital products to the sound of crickets, then pay special attention to the tips covered here…’cuz chances are, if your launch sucked, one of these 5 things came into play.

Okay, so first things first: If you had a shitty launch, you’re NOT alone. Most of us make mistakes along the launch road that cause it to fall flat. (The good news is, once you know, it’s easy to turn things around!)

Launching a new digital course takes a LOT of work, writing copy and strategic planning.

But too often I see smart entrepreneurs launch their online course into the world, only to get crappy results (I’ve been there too!).

After working on dozens of launches and reviewing hundreds of digital course sales pages, I’ve seen first-hand some of the most common pitfalls that eager course creators step knee-deep into.

This episode of the #UnstoppableBiz Show will dive into 5 reasons why most launches fail, and how you can fix it to rock your launch next time.

Watch the video now to learn:

The biggest thing you can do to set your digital course up for success BEFORE you create it

The three things most course creators brush off and don’t take seriously, which only leads down heartbreak road

2 quick wins to turn a failed launch around quickly

…and more.

5 Reasons Most Digital Course Launches Fail - YouTube
If you’ve had a course launch that didn’t go so well or are thinking about launching, then watch this episode now.

Resources mentioned in this episode:

Quickie Sales Page Audit

Profitable Launch Checklist

Which of these are you committing to doing (or not doing) for your next launch? Share in the comments below!

The post Ep #12: 5 Reasons Most Launches Fail (& What To Do About It) appeared first on Lisa-May Huby.

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When it comes to online courses, it’s often the BONUSES that tip the scale in your favor and get people to click the buy button.

On the flipside, a shitty bonus package can easily make people run far, far away.

Bonuses are an important ingredient of every successful online course launch. Here’s why.

The RIGHT bonuses…

  • Increase your course’s perceived value
  • Permit covering other topics that are relevant to the course…but not quite a perfect fit to be included in the content itself
  • Get people off the fence and inspire action (like fast-action or deadline-driven bonuses)
  • Help move people through the course → Marie Forleo, Amy Porterfield and other course creators do this seamlessly by “unlocking” certain bonuses as you work through their programs
Here's how to choose the most valuable bonuses to complement and sell your online course.Click To Tweet

In this episode, I’m breaking down how to choose the most valuable bonuses to complement your online course, so you can create the best possible package.

Watch the video now to find out:

The 8-point yardstick to use for selecting perfectly-aligned bonuses for your course and sidestep “bonus overload”

Proven bonuses people will drool over, even if you’re drawing a complete blank

TWO things to avoid at ALL COSTS when creating your bonus package that will practically guarantee better results

…and more.

Create a Digital Course Bonus Package That Sells - YouTube

If you’ve been wracking your brain for bonus ideas that’ll help make selling your digital course easier, then watch this episode now.

Does your bonus package have the RIGHT STUFF? Find out now!Click To Tweet

Resources mentioned in this episode:

Quickie Sales Page Audit

Profitable Launch Checklist

What bonuses will you be including with your online course? Share in the comments below!

The post Ep #11 Create a Digital Course Bonus Package That Sells appeared first on Lisa-May Huby.

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It takes a TON of time and commitment to create a high-quality online course.

Sadly, there’s no way around it…inevitably someone who buys your course won’t be happy with it.

If whether you should offer a money-back guarantee has been on your mind, then you’ll love this week’s episode where I help you navigate the pros and cons of refunds…

…and finally make a decision one way or the other.

Because there’s a debate raging in the online course world about whether you should offer refunds or money-back guarantees.

Some fall solidly into the YES group, standing behind the argument that it reduces the amount of risk on the purchasers part, helping boost course sales.

Others are on the other side of that fence, holding fast to NO REFUNDS.

But let’s face it…

Offering any kind of guarantee on an online course can be scary, and a giant headache.

First, you run the risk of someone consuming all your course materials, doing what they’d like with it, and then asking for their money back (hello, #douchebagalert).

On the other hand, having an iron-clad guarantee definitely removes pressure on the buyer, and helps make it easier to commit.

So what’s a smart and savvy digital course creator to do?

This week’s episode of the #UnstoppableBiz Show will reduce your anxiety and confusion by helping you decide whether a refund policy or guarantee is right for you and your course…or not.

There are other ways to reduce perceived risk without having a money-back guarantee.Click To Tweet

Watch the video now to learn:

How to know whether offering a money-back guarantee is right for your course

3 ways to write copy that takes the pressure off and inspires confidence in your reader, so they don’t cut and run even if you have a guarantee in place

Why you must have a bulletproof refund policy in place for your course, regardless of whether you actually offer one on your sales page

…and more.

Your Online Course: Should You Offer Rerunds - YouTube
If you’ve been wrestling with whether YOU should offer refunds for your digital course or not, then watch this episode now.

Resources mentioned in this episode:

Quickie Sales Page Audit

Sales Page Planner

Episode #8 – The 2 Secret Ingredients of Copy That Sells

Episode #9 – Less Copy, More Results: How to Present a Compelling Offer

What did you decide – guarantee or no guarantee? Share in the comments below!

The post Ep #10 Your Online Course: Should You Offer Refunds? appeared first on Lisa-May Huby.

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So you’re funnel hacking your digital course’s sales page, inspired by the one your latest online #girlcrush has published…

And you get to the part where the meat of the course is being presented…

…and it’s long.

Like…LONG, long (long).

And you find yourself scrolling…scrolling…scrolling…and wondering when the hell they’ll get to the point and present the BUY button for Pete’s sake.

The sales page is beautiful. It’s perfect, and you want to model it soooo bad you can practically taste the sales rolling in.

But the length? Hmm…does it really need to be that wordy? Did the writer really need to include every tidbit about the course inclusions and morsel about worksheets?

And since you’re not a sales page copywriter, you’re faced with a dilemma – one that can make or break the success of your course:

Do you follow this stellar example or wing it on your own? Do you make the copy short and sweet, or go a little long-winded and risk reader boredom?

Do you edit the copy you’ve already spent countless hours slaving over in a panic?

What do you do?

In this episode of the #UnstoppableBiz Show, I’m going to show you what I do. And it’s probably not what you think. *winky face*

Because everything you’ve been told up until now about writing this part of your sales page is WRONG.

This is the ultimate tutorial for you if you’re:

  • You’re terrified by all the work required to write a sales page (who’s got the time?!)
  • You’ve been putting off writing your digital course sales page because hello OVERWHELM
  • You already have a sales page (or tripwire) in place, but want to improve the results
  • You’re completely confused with all the gobbledygook online about how to write sales pages that convert and want to learn from an actual conversion copywriter

I’ll be sharing my favorite way of presenting course details on a sales page that focuses on much more than just the laundry list of “stuff”, won’t give your reader’s finger a cramp, or leave them bored outta their minds so they bounce somewhere else.

And you’ll finally figure out when too much is, well…too much. Because sometimes, less really is more.

Click below to watch now.

Conversion Copywriting for Digital Courses: Creating Compelling Offers - YouTube
Resources mentioned in this episode:

Quickie Sales Page Audit

Sales Page Planner

Over to you…

What throws you the biggest curve ball when it comes to presenting your course details? Tell me in the comments!

Like this post? Share it!

The post Ep #9: When Less Copy = More Results appeared first on Lisa-May Huby.

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