Lisa, I help online business owners market and sell themselves better using proven tactics and strategies that attract more leads, more customers and makes them more money. She provides powerful, proven and simple marketing strategies for small business to help yours stand out on the overcrowded, noisy web.
Do you dream of owning a business based on creating and selling digital courses?
Longing to escape the 1:1 client grind once and for all?
Want to finally say “YES!” to more of what you love and “sayonara!” to stuff you don’t?
If you’ve been dreaming of building a profitable, sustainable, course-based business – that so far hasn’t happened – then watch this week’s #UnstoppableBiz Show where I’m sharing 3 dead-simple habits that will completely transform your online course business.
3 key business shifts you need to make in order to prioritize the right activities for a course-based business
The 2 things you must master and commit to for sustainable, long-term success
If you’re dead-serious about making digital courses a consistent, reliable revenue stream in your business, then watch the video now.
3 Simple Habits To Transform Your Digital Course Business - YouTube
Over to you: Tell me in the comments which of these you’re going to implement first!
If you’ve had creating and launching a digital course on your to-do list for like, EVER, or had a launch that didn’t exactly go as well as you would’ve liked, then this week’s #UnstoppableBiz Show is for you.
This week, I’ll be breaking down…
3 main activities to focus on before you launch (do this part right, and you’re already on the path to success)
The secret to actually getting your course launched…and 4 giant obstacles that will quickly derail your efforts every time
The #1 thing you must avoid doing at all costs
What the most transformative and profitable skill you can master as a course creator
If you’ve ever wondered what successful course launchers know that others don’t, then watch the video now to discover 5 non-negotiable keys that’ll help make your digital course launch a raging success.
But when it comes to your digital course sales page, having design that screams DIY is no bueno.
Because the design and layout of your page is a bigger deal than most people realize, and directly affects whether someone clicks the buy button…or not.
In this episode of the #UnstoppableBiz Show, I’m sharing:
My all-time favorite tool that makes creating high-converting sales pages easy and fun
3 giant, sales-killing mistakes I see on most DIY digital course sales pages, and how you can avoid them
Where to find amazing, inspirational images and stock photos for your sales page that will add the “it” factor
If you’ve got a slim budget or just love to DIY and are planning to bootstrap your digital course’s sales page (or already have), then watch the video now for a sneak peek at my favorite tools that will help you create the perfect sales page for your next launch.
In this episode of the #UnstoppableBiz Show, I’m breaking down:
Two value-packed places to unearth your ICA’s secret identity – no decoder ring needed
Where to leverage your dream client’s Secret Identity
What to tap into if you want your dream client to take action
If you’ve ever craved better results from your ads, sales page or launch emails and wondered what the secret sauce is to connecting with your reader and amplifying your message, then watch this video now.
Boost Results With Your ICA's "Secret Identity" - YouTube
If you’ve had a launch that was less than stellar, or you’re sick and tired of pouring a ton of time, money and tears (not to mention a bottle or two of Grey Goose) into launching digital products to the sound of crickets, then pay special attention to the tips covered here…’cuz chances are, if your launch sucked, one of these 5 things came into play.
Okay, so first things first: If you had a shitty launch, you’re NOT alone. Most of us make mistakes along the launch road that cause it to fall flat. (The good news is, once you know, it’s easy to turn things around!)
Launching a new digital course takes a LOT of work, writing copy and strategic planning.
But too often I see smart entrepreneurs launch their online course into the world, only to get crappy results (I’ve been there too!).
After working on dozens of launches and reviewing hundreds of digital course sales pages, I’ve seen first-hand some of the most common pitfalls that eager course creators step knee-deep into.
This episode of the #UnstoppableBiz Show will dive into 5 reasons why most launches fail, and how you can fix it to rock your launch next time.
Watch the video now to learn:
The biggest thing you can do to set your digital course up for success BEFORE you create it
The three things most course creators brush off and don’t take seriously, which only leads down heartbreak road
2 quick wins to turn a failed launch around quickly
5 Reasons Most Digital Course Launches Fail - YouTube
If you’ve had a course launch that didn’t go so well or are thinking about launching, then watch this episode now.
So you’re funnel hacking your digital course’s sales page, inspired by the one your latest online #girlcrush has published…
And you get to the part where the meat of the course is being presented…
…and it’s long.
Like…LONG, long (long).
And you find yourself scrolling…scrolling…scrolling…and wondering when the hell they’ll get to the point and present the BUY button for Pete’s sake.
The sales page is beautiful. It’s perfect, and you want to model it soooo bad you can practically taste the sales rolling in.
But the length? Hmm…does it really need to be that wordy? Did the writer really need to include every tidbit about the course inclusions and morsel about worksheets?
And since you’re not a sales page copywriter, you’re faced with a dilemma – one that can make or break the success of your course:
Do you follow this stellar example or wing it on your own? Do you make the copy short and sweet, or go a little long-winded and risk reader boredom?
Do you edit the copy you’ve already spent countless hours slaving over in a panic?
What do you do?
In this episode of the #UnstoppableBiz Show, I’m going to show you what I do. And it’s probably not what you think. *winky face*
Because everything you’ve been told up until now about writing this part of your sales page is WRONG.
This is the ultimate tutorial for you if you’re:
You’re terrified by all the work required to write a sales page (who’s got the time?!)
You’ve been putting off writing your digital course sales page because hello OVERWHELM
You already have a sales page (or tripwire) in place, but want to improve the results
You’re completely confused with all the gobbledygook online about how to write sales pages that convert and want to learn from an actual conversion copywriter
I’ll be sharing my favorite way of presenting course details on a sales page that focuses on much more than just the laundry list of “stuff”, won’t give your reader’s finger a cramp, or leave them bored outta their minds so they bounce somewhere else.
And you’ll finally figure out when too much is, well…too much. Because sometimes, less really is more.
Click below to watch now.
Conversion Copywriting for Digital Courses: Creating Compelling Offers - YouTube