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By Lynne Beverly Strang

“Humor is so important,” says Donna Cavanagh of HumorOutcasts.com. “If we don’t have humor, we don’t have a life.”

What if you could create an online community that brings together some of the funniest people on the planet?  That lets writers, stand-up comics, cartoonists and other humorists publish their work, push the envelope and spread their creative wings?

For Donna Cavanagh, that “what if” became a reality eight years ago, when she started HumorOutcasts.com in her late 40s. In its “About” section, HumorOutcasts.com describes itself as “THE place to take a humor break.” Visit this site and you’ll find funny stories, drawings and musings about everything under the sun, from pancake house waitresses to Kim Kardashian’s new baby nursery.

At an earlier age, the Philadelphia, PA-based writer never envisioned founding a website for people who needed a chuckle.  Her entry into humor was “sort of accidental,” says Cavanagh in a podcast interview with BizStarters’ Jeff Williams.

An Unexpected Career Pivot

She started out as a night-shift newspaper reporter covering Montgomery County, PA. As explained in this article for Chestnut Hill Local, her career took an unexpected turn when she “lightly skewered her boss in a piece circulated at an office party.”

Cavanagh was understandably nervous when the boss called her into his office the next morning. But instead of handing her a pink slip, he complimented the holiday piece and asked her to start writing humor. And so a humorist was born.

Eventually, Cavanagh left the paper and spent several years writing syndicated humor columns for Pennsylvania and national publications. Then the big online sites began slashing humor, leaving few opportunities for her content. Rather than lamenting about the situation, Cavanagh decided to do something about it.

A Hobby Turns Into Something Bigger

With technical help from her computer engineer husband, she set up a website in 2011 as “a hobby sort of thing.” She chose the name HumorOutcasts.com because it described how she and her fellow humorists felt in the Internet writing world.

From there, things “sort of took off,” says Cavanagh. Today, HumorOutcasts.com showcases the talents of more than 100 writers, from newbies to award-winning television writers and producers. The site gets between 2,500 and 20,000 hits per day.

The website’s success has led Cavanagh to form a publishing house that now has more than 60 titles. Her company publishes books under three labels: HumorOutcasts Press for humor; Shorehouse Books for other genres; and Corner Office Books for professional, business and legal books.

Cavanagh herself is the author of several books, including How to Write and Share Humor: Techniques to Tickle Funny Bones and Win Fans. While she enjoys showcasing the work of funny writers, there’s a serious side to what she does.

“Humor is so important,” she says. “If we don’t have humor, we don’t have a life.”

“Nothing Happens Overnight”

Her advice for 40-and-older entrepreneurs? Learn about technology. Take classes, be up to date and have fun with it. If you don’t want to handle social media yourself, hire someone who knows what they’re doing.

“Getting discouraged is part of the game, so don’t let it drag you down and don’t be afraid to learn,” she says.

She also points out the need for patience.

“It’s a wonderful time to do what you want, but nothing happens overnight,” says Cavanagh. “Each day is a challenge but each day is the opportunity to do what you love.”

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As a pediatric oncology social worker, Amy Jandrisevits used dolls in play therapy to help children express themselves. Then one day, a revelation struck.

“I realized that the dolls’ thick hair and perfect health were doing the kids I was working with a disservice as they were often faced with a wide variety of physical challenges,” she explains here.

Her research found no places that produced dolls with prostheses or missing limbs. So Jandrisevits, a mother of three who lives in New Berlin, Wisconsin, decided to take action.

In 2014, she started A Doll Like Me, which provides custom-made dolls for children with physical disabilities. Along the way, the 45-year-old has found a way to combine her long-time hobby of doll making with her passion for social work.

One of her first dolls was for a little girl who just had a leg amputated. Since then, Jandrisevits has made dolls for children with a wide range of medical circumstances. Each doll mirrors the owner’s gender, ethnicity, interests and body type – so the child can look into the doll’s face and see his or her own.

“Whatever it costs, whatever I have to do, I’m going to get a doll in the hands of these children. This isn’t just a business. It’s the right thing to do.” — Amy Jandrisevits, A Doll Like Me

“In an ideal world, limb difference, body type, medical condition, birthmarks and hand differences would be as accepted as all of the other things that make us unique,” says Jandrisevits on A Doll Like Me’s Facebook page. “Until then, kids might need a little extra coaching…and something that will help them feel proud of who they are.”

Jandrisevits, who has made over 300 dolls in the past four years, has many names on her waiting list. She started a GoFundMe campaign to raise funds to pay for the dolls when parents or caregivers can’t afford them (each handmade doll costs around $100 with shipping).

“Whatever it costs, whatever I have to do, I’m going to get a doll in the hands of these children,” says Jandrisevits. “This isn’t just a business. It’s the right thing to do.”

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For 40-and-older entrepreneurs, the number one reason for starting a business isn’t necessarily to make big bucks.  It’s more about doing something that’s enjoyable and gives you a sense of fulfillment.

In this video post, I describe a very simple method I used a few years ago to assess what I wanted — and didn’t want — in my next business opportunity.  Maybe this technique can help you as well if you’re an aspiring entrepreneur who’s evaluating what product or service to offer.

Finding Your Business Idea - YouTube

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Photo by Leonardo Silva on Unsplash

As a two-star nuclear-trained admiral in the U.S. Navy, Robert. O. Wray, Jr. inspected ships, submarines and carriers while reporting to Congress on their status. Now, he’s found a new calling creating technology to help seniors.

What led him to this business idea?  Two things.

One, he wanted to do something to help his aging parents and in-laws.

And two, he saw a void in the marketplace for technology that assists seniors, the fastest growing segment of the American population

In 2013, Wray founded BlueStar SeniorTech when he was in his mid-50s. The Rockville, Maryland-based business offers a combination of technology-based products and services to help seniors, veterans and their family members age safely within the comfort of their homes.

“As a proud member of the Naval Academy and product of a family who has multiple generations of veterans who have served our country including my own dad and father-in-law, I feel it is our duty to provide this service,” said Wray in this announcement.

Among BlueStar’s suite of products are wearable medical alerts and health monitoring devices. There’s also a controller that turns off the heat of a stove when left unattended, and a smart pillbox that helps people remember to take their medications at the right times.

BlueStar serves all seniors but hires vets, donates to veterans causes and offers special pricing to vets and their families. Not surprisingly, the company gets its name from the military (a Blue Star family consists of the immediate family members of someone who currently serves in the Armed Forces).

Wray’s former life as a Navy officer is very different than his current one as a business owner.  But these two occupations have at least one thing in common.

As a recent story on local television station put it, “In uniform, he served to protect.  As a civilian, his mission remains the same.”

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After eight years of written posts, it’s time to change things up.  So here’s my first video post for Late-Blooming Entrepreneurs.

The topic is – what else? – video blogging for entrepreneurs.  If you’re thinking about video blogging (or vlogging), I encourage you to give it a try.  Sometimes the hardest part is getting started — especially if you aren’t used to seeing yourself on camera.

At the end, I offer my thoughts on the biggest marketing advantage that video blogging provides for business owners.

I hope you enjoy the post.  As always, thanks for stopping by.

Video Blogging for Entrepreneurs - YouTube

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Photo by Clem Onojeghuo on Unsplash

Looking for business books to read in 2019?  Maybe this list will spur some new additions to your nightstand.  Some of these books are recent; others have been around for a while. Each listing has a key takeaway to peak your interest.

1) We tend to remember flagship moments – the peaks, the pits, and the transitions. This is a critical lesson for anyone in the service business.— The Power of Moments by Chip Heath & Dan Heath

2) Motivation become easier when we transform a chore into a choice. Doing so gives us a sense of control.– Smarter, Faster, Better: The Secrets of Being Productive in Life and Business by Charles Duhigg

3) Customer service is like the weather. Everybody talks about if but nobody (well, almost nobody) does anything about it. — The Nordstrom Way to Customer Service Excellence by Robert Spector and Patrick McCarthy

4) Success doesn’t emerge from a vacuum. It emerges when a human being dedicates their life to an ambitious goal, and it usually involves plenty of personal struggles along the way. Those struggles are important because they build the depth of character needed to embrace success when it finally arrives. – Keynote Mastery: The Personal Journey of a Professional Speaker by Patrick Schwerdtfeger

5) None of us are immune from life’s tragic moments. Like the small rubber boat we had in basic SEAL training, it takes a team of good people to get you to your destination in life. You cannot paddle the boat alone. Find someone to share your life with. Make as many friends as possible, and never forget that your success depends on others. – Make Your Bed: Little Things That Can Change Your Life…And Maybe the World by William H. McRaven

6) If you find yourself ready to change course, you have to put your foot on the very lowest rung of whatever ladder you want to climb and prepare yourself for a relentless ascent. – Call an Audible by Daron K. Roberts

7) It is so easy to overestimate the importance of one defining moment and underestimate the value of making small improvements on a daily basis. – Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

8) I used to believe that timing is everything. Now I believe that everything is timing. – When: The Scientific Secrets of Perfect Timing by Daniel Pink

9) There will always be new challenges in every business, but if you’re creative and passionate, then you will keep creating new ways to overcome those challenges and succeed. – Our Customers, Our Friends: What 50 Years in Business Has Taught Rita and Rick Case about Sales Success and Community Service by Rick Case with Brooke Bates

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One of my Christmas gifts this year was an Instant Pot, a smart kitchen appliance that’s an all-in-one pressure cooker, slow cooker, rice cooker, steamer and warmer. My new gadget got me wondering how it became an Internet sensation.

Journalists and other influencers point to Instant Pot’s word-of-mouth marketing, passionate fans and use of Amazon’s fulfillment program as primary reasons for its success. But a sentence on the Ottawa-based company’s website suggests another key factor.

“Instant Brands Inc. was founded in 2009 by a team of Canadian technology veterans who set out to explore the food preparation category based on their own life experiences,” the sentence reads.

Instant Pot inventor Robert J. Wang was in his mid-40s when he was laid off from his job and began working on multi-purpose cooker designs. Earlier in his career, he weathered many ups and downs from starting three other businesses. By the time Instant Pot came along, Wang had accumulated a combination of professional and life experience that benefited his latest venture.

As an engineer with a Ph.D. in computer science, he had the know-how to conceptualize the sensor technology used by Instant Pot. As a father of two, he knew that busy families and professionals didn’t have the time or energy to prepare a hot, nutritious dinner after a long day.

Wang also had more than $300,000 in savings to invest in development. Not every startup has that much seed money, of course. Still, inventors and entrepreneurs of all stripes can benefit from these lessons:

View personal dilemmas as potential business ideas. Wang’s inspiration came from his family’s own nightly challenge: what to do about dinner when you’re tired and want a quick, healthy meal.

Drill down for answers. Analyze what your customers like, dislike and want. Wang says he’s read more than 40,000 reviews of his products.

Be in it for the long haul. Instant Pot required eighteen months of grueling research, design and development prior to the product’s introduction in 2010.

Make changes when necessary. After its first product, Instant Pot produced subsequent versions to improve functionality, user-friendliness and safety.

Get legal counsel to avoid big headaches. Wang planned to call his invention the “iPot” as a tribute to Apple. His attorney feared trademark infringement and wisely advised against this idea.

For 40-and-older entrepreneurs, Wang’s story offers one more lesson: don’t let age stand in your way. Here’s a CNBC video that tells more about Instant Pot.

Instant Pot CEO Shares The Secret Ingredient To The Company's Success On Amazon | CNBC Make It. - YouTube

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By Lynne Beverly Strang

Colette Wilson, ColMoni’s Catering

For 20 years, Colette Wilson earned a good living as an accountant who did work for the federal government. Now she’s found joy in pleasing taste buds through scrumptious hors d’oeuvres and mouthwatering sweets.

Wilson is a co-founder of ColMoni’s Catering, a Lorton, Virginia-based business that caters a full range of events throughout the Washington, D.C. area. ColMoni’s creations include a full array of specialty cakes and other desserts as well as pre-made meals for busy families and professionals who don’t have time to cook.

How did Wilson make the leap from accounting executive to culinary entrepreneur? Smart financial planning, a strong work ethic and a willingness to ask for help (even when she didn’t want to) all came into play. So did a desire to identify and pursue her true passion. This wasn’t a top priority at the beginning of her career, however.

After graduating from Mary Washington College, Wilson took a job with a CPA firm in Alexandria, Virginia. She worked her way up the corporate ladder as a CPA, making partner before she turned 29. Along the way, she married and had two children.

Wilson was good at what she did, as evidenced by her appointment as Chair of the Virginia Society of Certified Public Accountants in 2012.  By then, she was in her early 40s and had a long list of clients. But she also had an exhausting schedule and yearned to spend more time with her children.

After a talk with her husband and a meeting with her financial advisor, Wilson made a life-changing decision. She sold her partnership interest and left the accounting firm that had been her home for so many years. “I wasn’t sure where I was headed but knew I needed to take a break and wanted to do something different,” she says.

During that time, she gave herself permission to explore her interests. She began cooking for others because it was something she had always enjoyed doing.

The ColMoni’s Catering team: Monica Yates (left) and Colette Wilson (Photo credit: Frontier Kitchen)

In June 2013, a former colleague hired her to cater an event, marking her first paid gig. Another pivotal moment occurred in March 2014. That’s when Wilson met Brenda Brown, who was in the early stages of opening a business incubator for culinary entrepreneurs.

While Brown searched for an incubator location, Wilson prepared food in her own kitchen and developed a following as a caterer. She also recruited Monica Yates, her longtime friend and college roommate, to be her business partner.

In 2015, Brown found space in Lorton and opened Frontier Kitchen. That March, Wilson and Yates – both in their mid-40s – put in $10 thousand each and combined their first names to found ColMoni’s Catering, LLC. They joined Frontier Kitchen as one of its first startups.

The move provided access to a commercial grade kitchen as well as training in marketing, pricing and other aspects of running a culinary business. It also enabled Wilson and Yates to join a supportive community where they could learn from other food entrepreneurs.

ColMoni’s Catering has seen steady growth since its launch three years ago. Sales increased 18% from 2015 to 2016, and 19% from 2016 to 2017. As of the third quarter in 2018, the company had matched 2017 revenues and expects to do well over the holidays.

____________________________________________________________

“My God-given gift is my desire to serve people. And my passion is cooking. When you can combine your natural gift and your passion, that’s the best of all worlds.” — Colette Wilson, ColMoni’s Catering

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Wilson’s journey offers useful lessons for those seeking to leave a traditional job and become an entrepreneur. Here are some key takeaways:

Plan ahead. Wilson and her husband began saving money towards long-term goals several years before she went out on her own. As a result, the couple had sufficient reserves to tie them over while ColMoni’s Catering found its footing.

Get a financial advisor. The Wilsons already had an advisor whom they liked and trusted. When Colette Wilson decided to leave her accounting firm, the advisor devised a financial plan based upon her husband’s income. A portion of the accounting firm’s payout funds was used to create a “salary” for Wilson as she explored career options.

Choose business partners who have different strengths. ColMoni’s two partners each have clearly defined areas. Wilson handles the logistics, contracts and client interaction. Yates is in charge of baking, food presentation and various behind-the-scenes duties. “Monica is a calming influence and I’m an energetic worrywart,” Wilson laughs. “We have different personalities and different strengths, yet we still come together for success.”

Have a safety net.  While she builds the catering business, Wilson is maintaining her CPA license and her professional contacts in accounting. This gives her peace of mind should she decide to switch gears again in the future.

Get help. Initially, Wilson was reluctant to reach out to others but soon realized that she couldn’t start a business by herself. “The more you know, the more you realize you don’t know,” she acknowledges.

Compartmentalize your time. Like many late-blooming entrepreneurs, Wilson has both professional and family responsibilities. She organizes each day by blocking hours for different areas of her life. This lets her focus on one task at a time, whether it’s preparing a contract for a client or ordering uniforms for her children’s soccer teams.

Going forward, Wilson wants to increase revenue and hire staff to prepare recipes so she and Yates can concentrate on running the business. Her long-term goal is to open a brick-and-mortar café one day.

In the meantime, Colette Wilson is enjoying her entrepreneurial ride, which she’s doing at her own pace. For her, one of the best parts has been building a business on referrals.

“I love to help my customers bring their vision to life,” says Wilson. “I remember each and every client and what he or she likes.”

“My God-given gift is my desire to serve people,” she adds. “And my passion is cooking. When you can combine your natural gift and your passion, that’s the best of all worlds.”

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Photo by Rod Long on Unsplash

In August, my family and I traveled to Asheville, North Carolina with a stopover in Abingdon, Virginia. We took advantage of our night in Abingdon by seeing a performance of The Lemonade Stand at the Barter Theatre (a charming place, by the way).

In the show, a 50-something named Garret gets fired from his job.  So he decides to start a lemonade stand in front of his house in an upscale, suburban neighborhood.  Along the way, he meets Rachel, the college girl next door who wants to be his lemonade-stand intern and handle his social media.

At one point, Garret explains his choice of business to Rachel. “I wanted to build something where I’d be happy working each day,” he says. “What better than a lemonade stand?”

The real world has people who, at a later age, built their own lemonade-stand type of a business – one based upon a passion or interest from their youth.

Take Annie Margulis, who dreamed of becoming a fashion designer at a young age. Eventually, she founded Girls Golf – a clothing line for women golfers — after a long career in nursing.

Rory Kelly wanted to drive a limousine at age five. In his 40s, he left the steel industry – where had worked for more than 25 years – to found Prestige Limousine.

Then there’s Cherry Harker, who wanted to design bikinis when she was a teenager.  Almost 60 years later, her vision became a reality when launched ZwimZuit at age 76.

Not every childhood dream can be turned into a business, of course. In some cases, the idea lacks a market – or is just too weird to be viable. In others, procrastination gives someone else the opportunity to swoop in on the idea.

Still, if you’re an aspiring entrepreneur seeking sources of inspiration, don’t overlook the early years of your life. They can be a great place to mine ideas for a product or service that lets you fill a need and have fun at the same time.

Successful business ownership depends upon a combination of factors but a passion for what you do is what enables you to persevere.  And that most certainly will determine whether you make it as an entrepreneur.

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Photo by Roman Kraft on Unsplash

As summer passes by, older entrepreneurs continue to write or serve as the inspiration for  various articles.  Here’s a look at a few recent stories and tidbits that may interest you.

Peter Thomas, a Canadian serial entrepreneur who will be 80 in September, offers these tips for those who want to start a business.

Chris Farrell, an “unretirement expert,” writes about Startup!, a course from Senior Planet geared toward aspiring 60-and-older entrepreneurs who want to become savvier about technology and online marketing.

Bizstarters’ Jeff Williams weighs in on the same topic, offering five simple digital marketing tactics for people over 50.

Why do baby boomers start their own businesses later in life? Casey Dowd of FOXBusiness explores this question in an interview with David Nilssen, the co-founder of a company that surveyed more than 2,600 small business owners and entrepreneurs.

Morningstar columnist Mark Miller writes about how to blend work and retirement.

Kristen Edens, associate editor for Boomalally Bzine, writes about the evolution of entrepreneurship.

Are you a woman over 50 who wants become a successful entrepreneur?  Here are eight tips from Kerry Hannon, an author who writes about careers after 50.

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