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Do you have time for a survey? Can you give us some feedback?  Tell me how I did!

We are all too familiar with customer feedback requests as they bombard us from every side: email signatures, website pop-ups, phone queues (“press 1 after this call to …”), even the grocery gal circles a survey she’d like us to take at the bottom of the receipt.

The post Need Quality Data? Stop Fishing for Positive Customer Feedback! appeared first on Interaction Metrics.

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I know you get asked to take customer satisfaction surveys all the time, because I do. Even the shortest business trip results in at least 5 surveys: Delta wants to know about your flight; Hilton wants to know about your stay; Enterprise asks about your car rental and on and on. But the most prevalent […]

The post How to Make Your Survey Better Than Nordstrom, Lowe’s, and Wal-Mart appeared first on Interaction Metrics.

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I will be moderating conversations about VoC next week at the Operations Summit. It got me thinking, it’s practically a given that every company will issue a customer satisfaction survey as part of their VoC program. But it’s NOT a given that every survey will improve customer satisfaction. Think about your own satisfaction survey for […]

The post 6 Steps to Improve Your Customer Satisfaction Surveys appeared first on Interaction Metrics.

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What’s the point of doing a customer satisfaction survey? Well, rather obviously, to gauge how customers perceive you, and where their expectations are being—and not being—met. This requires walking in the customer’s shoes and designing your survey from the customer’s perspective. Sound simple? It is…sort of. Unfortunately, organizations run a high risk of tunnel vision, […]

The post Voice of the Customer: It’s NOT About You! appeared first on Interaction Metrics.

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Today I’m pleased to share a guest post by Ian Golding. Ian drives home the critical point that customer experience metrics are essential to transforming experiences. It’s always great to share ideas about how improve customer service from like-minded thinkers. When it comes to the profession that Customer Experience has now become, one of the […]

The post GUEST POST: Customer Experience Measurement: Why it is Vitally Important but Badly Done! – by Ian Golding appeared first on Interaction Metrics.

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I will be moderating conversations about VoC next week at the Operations Summit. It got me thinking, it’s practically a given that every company will issue a customer satisfaction survey as part of their VoC program. But it’s NOT a given that every survey will improve customer satisfaction. Think about your own satisfaction survey for […]

The post 6 Steps to Improve Your Customer Satisfaction Surveys appeared first on Interaction Metrics.

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Jerry Sokol writes for Biz Meets Tech and he recently wrote about something that’s always top of mind at Interaction Metrics—good customer experience metrics. Numbers are only useful insofar as they help you improve—simply tracking outcome metrics or just collecting data is never the answer. The right customer experience metrics don’t just tell you that customers […]

The post GUEST POST: Jerry Sokol on Customer Experience Metrics appeared first on Interaction Metrics.

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Today I’m pleased to share a guest post by Ian Golding. Ian drives home the critical point that customer experience metrics are essential to transforming experiences. It’s always great to share ideas about how improve customer service from like-minded thinkers. When it comes to the profession that Customer Experience has now become, one of the […]

The post GUEST POST: Customer Experience Measurement: Why it is Vitally Important but Badly Done! – by Ian Golding appeared first on Interaction Metrics.

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