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Marketing to the healthcare industry is notoriously tricky. Add in the challenges of selling SaaS in the healthcare industry, and you’re looking at a whole host of potential pitfalls.

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Choosing a digital marketing agency is never easy. Not only are there many agencies to choose from, the right agency for one company might not be a good fit for another. Healthcare software marketers should consider several areas to ensure they're making the right decision.

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Marketing has changed dramatically in the past 20 years. The internet has continued its explosive growth, mobile web access has become almost universal, and social media has rapidly been integrated into both everyday life and the business world. And for Software as a Service (SaaS) companies, marketing presents an additional layer of challenges.

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Your company’s website is the most important marketing asset you own, which is why it’s critical to ensure that it looks, functions, and performs exactly as needed. If your site falls short in one or more of these areas, you should re-evaluate your web presence.

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product marketing plan for SaaS is pretty different from your standard marketing strategy. Whereas traditional marketing mainly focuses on the acquisition of new leads, SaaS marketers face a more challenging proposition - not only finding leads, but monetizing those leads, and most importantly, hanging onto them.

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SaaS is a quickly growing field, constantly changing and evolving. As a result, that presents a host of challenges for marketers in the space. 

Predicted to grow at a CAGR of 21.20% through 2023, SaaS is packed with opportunities. To reap the rewards, however, marketers will need to adapt to the constantly changing trends. In an industry that exists on the cutting edge of tech, being seen as behind the curve isn’t an option. 

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3 Benefits of Video Marketing - YouTube

Watch this week’s Smart Spot to learn three benefits of video marketing. 

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5 Favorite Marketing Trends for 2019 - YouTube

Listen in as we share a few of our favorite 2019 marketing trends.

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Birmingham, Alabama – May 7, 2019 – Spot On, a digital strategy agency specializing in web design and brand & strategy development, partners with companies to solve their greatest marketing challenges. Recently named a top inbound marketing agency of 2019 by DesignRush, the agency continues to focus on delivering the services that bring the highest level of impact to their clients.

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The B2B space is one where buyers have a lot of choice. In fact, 60% of B2B companies research 2-3 sites before making a purchasing decision. Software as a Service (SaaS) is a major part of this space, with sales expected to hit $112.8 billion this year. SaaS represents a low cost, agile way for users to access software – and for SaaS companies that means there’s a lot of opportunity, but also a lot of competition.

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