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REALITY – Showing ideal room function and layout is key
Just because the former home owner had rooms used and set up for one function, does not mean that way is the best way to present the space to stage and sell a home.

TIPS
* Create lifestyle-appealing areas that leverage the home’s best features
* Show the prospect where TVs and art work can be placed
* Remove small dated and old TVs – outdated technology sends a signal that everything in the home dated
* Add greenery to add life to a space
* Never place big furniture in a natural walk way or close to a doorway

Home Frosting transformed this 10,000 square foot home not only in decor, but in room function. Formal dining rooms used to be popular in older homes with sectioned off space. Today’s popularity of the open floor concept, large entertainment spaces with a great view of the lake are more appealing to the modern day buyer. In our next success tip, we will show you how we transformed the formal dining room into a functional cozy family TV room.

Do you have a home than needs some fresh ideas to get it ready to sell? We’d love learn more about it. Email Karen@homefrosting.com.

The post Staged to SOLD success story #3 appeared first on Home Frosting.

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Whether you are trying to sell your home or looking for ways ways to update it, you’ve come to the right place. We love sharing home staging and home interior decor ideas.

Today, I’m back with my pals at Daytime, check out another segment where I show you secrets to transform your home.

Learn: Cool ideas

  • How to update a fireplace
  • How to repurpose a light fixture
  • How Tuscan styled homes can have a new twist

WFLA Daytime "Home decor ideas" with Karen Post, Cyndi Edwards - YouTube

The post Instant design tips to make your space a WOW home appeared first on Home Frosting.

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September – October is a great time to list your home.
Conventional thinking suggests the spring or summer is the best time to list your home. To the contrary, the fall is an excellent time to list your home for sale. According GTAR, https://tamparealtors.orgin December 2017, 1200 homes priced over $300,000 sold.

In Tampa Bay market actual statistics show listings are at an annual low in September, this can mean fewer choices for buyers, giving home seller more buyer interest.

With 75 to 80 days of normalcy, before the holidays, September – October is a great time to list your home. People sell homes in every month of the year.

Vacations are done, kids are back in school, the weather starts cooling down and interest rates are still attractive. All making it a ripe environment to sell a home. Should you want to sell your home and need a Realtor referral, please Home Frosting works with top Realtors and will be happy to provide you names and contact info. As you get ready to list your home, consider these ways to get your home sold fast and for the highest price.

5 tips to get a home sold fast and for the highest price
Critical secrets from a home staging pro who has seen these simple actions make huge difference

  • Painting will boost your home’s value
    Painting is one of the easiest and most cost-effective ways that can help to increase a home’s value. Painting the interior results in a 107 percent on the return on investment (ROI), and painting the exterior leads to a 55 percent ROI, according to aHomeGain Top DIY Home Improvements for Seller survey.
  • De cluttering makes a home feel larger
    Less is more when presenting a home to new buyers. Removing excess furniture, décor, capping ceiling fans and eliminating small items will make a home feel more spacious and upscale. Many non profit organizations like Goodwill and the Salvation Army will come pick up your stuff too.
  • Well-lit and bright homes put prospects in a happier, relaxed mood
    Adding light and white elements (from pillows to towels to window panels) to a home’s presentation makes a difference. Ensuring there is adequate lighting in all rooms is also key. If rooms feel dark, add table and floor lamps to brighten them and remove heavy window treatments.
  • Staging a few rooms makes helps prospects visualize the full potential of a home and they can see themselves living there
    New home buyers often can’t get past the current owner’s style and belongings. Staging a few rooms is an effective way to make a listing feel more aspirational and show a lifestyle. National Realtors Associations found that over half of all seller’s agents believe staging increased the value of home by 3-20% and staged verses un staged homes. Staged homes verses un staged homes sell 88% faster.
  • Online photos are your listing’s first impression and best friend, make them great
    Today’s consumers shop online first and have much higher visual expectations due to the digital marketing world and the popularity of home improvement TV shows and magazines. Bad photos won’t get your home noticed. Professional photos will increase your opportunities to showcase the homes and its best features.

Still not sure when to list?
Advantages to listing your home in September

  • The highest volume closing month for six months is December.
  • December closings typically go Under Contract between Mid-September thru Late-October.
  • New Listings historically dip in September, so there are fewer fresh looks on-line than normal.
  • Buy listing in September, you will be flagged as a new listing and will catch the peak showings just as more additional buyers are entering the market than usual.

The post The best month to sell your house. You may be surprised. appeared first on Home Frosting.

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AFTER  home staging and a few improvements this listing when from no offers to SOLD.


REALITY CHECK: a home’s carrying expenses can be way costlier than simply making a few strategic investments to get a home SUPER sell-ready.

Insurance, landscaping, utilities, security, debt service, and the stress of having a home for sale can all be costly, whether it be in hard cash or gray hair. That isn’t even mentioning the cost of the seller’s time and the risk of any surprise major repairs popping up. 

Carrying costs on a home can easily run from .5% to 1% per month. If that’s not enough to get your attention, then consider what a mega price reduction would feel like! YIKES!

When a home’s time on the market is minimized and the listing gets the highest price possible, the numbers don’t lie: Investing in smart home improvements and home staging are well worth it.

Top 4 smart investments to get a home SUPER sell-ready

1. Painting is a low cost way to add instant value to a listing.
This can mean the exterior, interior walls, the trim, and or even doors.

2. Refinishing kitchen and bath cabinets and tile, and updating hardware are other visual, high-value perception game changers.

Dark and dated cabinets just scream, “Big home improvement project ahead!” to prospects. Why not instead present a WOW, bright, and updated space that feels totally move-in ready?

3. Updating light fixtures and ceiling fans quickly transform “dated” into “define!”
There are many fabulous lighting and fan fixtures that are not expensive, but look very impressive.

4. Stage to sell.
A well-staged home can bring in a 3-15% higher price than a vacant home. Even appraisals tend to come back higher when a home is well presented and professionally staged. Staging can cost up to 1% of the listing price. This is a wise investment, just like the other improvements I mentioned above. 

These smart spends can definitely sweeten the sale for the new buyer, the seller, the home flipper, the investor, and the Realtor. Don’t be penny-wise and pound-foolish.

A recent success. See photos at beginning and end of blog.
This beautiful waterfront townhouse was not feeling the love from buyers. It sat on the market for months without much traffic or a single offer. The location was great, it was spacious, and had excellent bones, but not a bit of interest. Home Frosting was brought in to not only stage it, but to make some redesign changes that would widen the pool of buyer prospects. We removed wallpaper, updated the lighting fixtures, and changed the décor style from traditional to transitional. Even before the listing hit the MSL, an offer was made. SWEET!

If you’ve got a listing that needs to be repackaged and staged, we’d love to hear about the home and add to your success.

AFTER home staging. A new light fixture and transitional furnishings transformed this listing.

AFTER home staging. New modern light shades on the current fixture, removing dark wall covering and colored tiles transformed this kitchen to fresh and updated.

The post Why spending on your home before you list it is a wise investment appeared first on Home Frosting.

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Thank you Tampa Bay Business Journal for featuring Home Frosting’s founder Karen Post as an executive profile.

Why Karen is a big deal:

Karen began her career in visual merchandising working with top luxury retailers and lifestyle fashion labels. She started her first business at age 22, a Houston ad agency named Farb & Post that she led for 20 years. She also built a legal communication firm. Karen relocated to Tampa in 2000, expanding her reach as an author, branding expert (the “Branding Diva”) and professional speaker on a global stage. In 2016, she was ready to reduce travel and build a local business. Home Frosting is a real estate staging company focused on helping sell properties, especially in the luxury market. Recent clients include Tampa Bay Lightning GM Steve Yzerman and Casey Gonzmart of the Columbia Restaurant Group.

Read full article here.

The post Tampa Bay Business Journal features Karen Post, Home Frosting appeared first on Home Frosting.

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