Home Frosting is Tampa Bay’s premier luxury home staging and interior design company. Karen Post is the Founder, President, and Chief Creative Officer of Home Frosting. In this blog you will find Our top luxury home staging tips which can help you do the same.
Are your shelves styling or are they just spaces collecting dust?
Our good friends at Daytime TV, Cyndi Edwards and Jerry Penacoli invited me, Karen Post and Home Frosting to share some simple ideas to transform any shelf from just filler stuff to styling and fabulous home decor looks. Love to watch home design and decor shows, check out all of the programming we’ve done with Daytime here.
Whether you are selling your home and you want to make your place really shine, or you are a home dweller and looking to update your place, shelves can have function, be an outlet for personal expression, reflect décor style, or a little bit of all.
Function – do you need storage?
Personal expression – what’s your personal style, do you have memories, pictures of family and pets you’d like to showcase?
Décor style – have you purchased art, objects and or treasures from your travel and these can complete your home design story
Here are three places “the art of shelf styling” can add a beautiful dimension and aesthetic to your room
Home decor tips 1) Keep it simple & clean. Over stuffed spaces are OUT. Lighter, minimal looks are in.
2) Layer to create a balanced and defined areas or vignettes.
3) Remember, some items are better in closed, non public spaces.
4) Add contrast, by adding a color or texture tot he walls or base of shelves.
5) Have fun, get creative.
At the NBC studio in Tampa, we created four fabulous styling shelf examples:
The first two are perfect for an office or den
Books- Hardbacks are best, organize, wrap, rotate how you stack
Bookends- Can be anything heavy. We love using natural stones, brick or glass containers full of weight
Frames – Frame can feature memories or inspirational quotes
Objects – Mix up shapes. Spheres work well as do, different size cubes and boxes
Color – Get bold with color as the pop can make the space more interesting
The next one will polish up any kitchen
Boxes, jars and baskets are great for storage and dimension
Stacking books vertically or horizontally
Add texture with greenery, pasta, beans and burlap.
And lastly, we’ve designed a bathroom that feels like a spa
Bathroom and powder rooms are another good place to place reading materials
Find pretty containers to hold toiletry essentials
Stack up hand towels and toilet paper
Need help starting or finishing your home decor? We are here to assist you. Home Frosting offers hourly and project design services and we sell unique products from home furnishings, to art and accessories. Give us a call at 813-250-1730 or email me at Karen@homefrosting.com.
This Tampa Heights home got multiple offers after the first open house and it is now SOLD Dawn Dominici with Tomlin St Cyr Real Estate Services had never worked with Home Frosting or Home Sprinkles, home stagers in Tampa before. She had a new listing and wanted to sell fast and for the highest price possible. Home Frosting jumped in offering the Realtor a simple, quick instal and affordable solution from our new division Home Sprinkles. Home Sprinkles is an ideal option for lower priced listings, this home sold for just over $300,000 or even luxury listings that just need a touch of staging sweetness.
Dominici listed the home on MLS on a Thursday and held the first open house that Saturday. She had 2 full priced offers by Sunday and credits the success to the staging.
This home had not been renovated in 30 years. The vintage decor elements could have easily turned away many buyers. However Home Sprinkles leveraged the old with the now popular mid-century vibe to appeal to potential buyers. The fresh staged look, played off the original wood paneling, blue carpet, inset shelving and even the patterned linoleum flooring. Our team quickly curated a stylized hip look for this property. We just home staged three high impact rooms for under $1500. This investment cost was much less than this home sitting on the market for a longer period of time or taking a reduced price.
5 Simple steps to selling a home that needs updating 1) Do what you can to eliminate distractions that draw attention to the homes age. This can mean replacing dated light fixtures or just capping them and adding current on trend floor lamps. Also make sure the home smells fresh.
2) If the floors are bad, use large area rugs to show how easy it is to improve their look. Invite a flooring company to leave samples and an estimate to update the floors.
3) Use large art to show modern possibilities and add plants to add life to the rooms. Keeping small, old wall decor keeps the listing in the 1960s.
4) White towels and white shower curtains can make even an old bath feel newer.
5) Change out yellow light bulbs to brighter white options.
“Everybody LOVED the house’s presentation. I have never gotten such positive feedback! The sellers and their friends loved the home staging and said it was the perfect furniture, art and accessories for the style of the home. That we got full asking price was a big deal! I would absolutely recommend Home Frosting and especially Home Sprinkles for listings that just need a touch.”
REALTOR Dawn Dominici, Tomlin Stcyr
Check out the Home Sprinkles website for more information on our by-the-room staging packages starting at just $499 for 30 days.
Tampa-based home staging and interior firm expands team. Tampa, Florida – Veteran sales professional, Jennifer Perkins joins Home Frosting as the company’s first Relationship Director and Lyndsey Fisher has become a shareholder.
Jennifer Perkins, Relationship Director Jennifer Perkins will lead new business and relationship development for the company. Her responsibilities include sales management, client relations and delivering a remarkable customer experience. Prior to joining Home Frosting, Perkins held a sales management position at a Clearwater-based medical supply company for over 8 years. During her tenure, the company evolved from a small business to a market leader in their sector with consistent sales growth exceeding 25% annually. Her background in sales, marketing/ communications and community philanthropy bring valuable skills and experience to the Home Frosting team.
Lyndsey Fisher, Home Frosting, Partner Lyndsey Fisher is now a shareholder at Home Frosting and has been added to the leadership team. Fisher joined the company in 2017 in a part-time role. After graduating with honors from East Carolina University and earning a degree in consumer studies, visual merchandising and business she relocated to Tampa and entered into the LEAD program at Home Frosting. LEAD is a one-year program that focuses on leadership, entrepreneurship and career achievement. Fisher’s role in the company includes design, team management, operations, product development and marketing.
“It’s an exciting time in the Tampa Bay area”, said Karen Post, President of Home Frosting. Hillsborough, Pinellas and the surrounding countries are red hot with growing businesses from all real estate sectors including: new construction, remodeling, home rentals/sales and interior design and home staging with companies like ours. We are thrilled to be adding new jobs and developing young leaders with our strong economy.
Home Frosting has helped hundreds of home sellers, Realtors, investors and developers accelerate their real estate selling cycle and aid them in getting the highest price possible with the company’s home staging, home improvement and design services. The firm also provides interior design services and furnishing product sales to home dwellers.
The company was founded in 2016 by Karen Post and Eric Vogt. Prior to starting Home Frosting, Post was a visual merchandiser for top luxury brands and for over three decades an international branding expert, author and professional speaker. Vogt a successful banker serves as an advisor and director with the company. Home Frosting is headquartered near the Tampa International Airport and has a team of 6 professionals.
We live in a visual world. Top brands we all buy know this well. That’s why they invest in professional imagery to best showcase their product. The formula is no different when it comes to selling a home. Perception is reality, and a picture is worth more than a thousand words, but thousands of dollars.
Friday, a South Tampa Realtor reached out to Home Frosting to get information on our home staging services. He was getting ready to take over a listing. His client, the home seller had tried to sell the home on his own using a low cost service with no success.
No surprise here.
Take a look at what the home seller posted on the MLS. OMG! Who with any brain at all would think these photos would attract buyers and command the highest price (unless they giving it away for $50,000, which they were not). I thought I’d seen it all, until I saw these awful images showcasing a home listing.
Here are three impactful and instant ways quality photos can add value to your home listing.
1) Get their attention with quality photos.
Today home buyers shop online first. This means what your photos look like matter. Good lighting, no dangling cables and cords, and no nasty trash on the floor. Before a buyer books a showing, something positive and appealing needs to grab their attention. Bad photos will put a listing on the delete property list fast track. Great photos will reduce the time on the market and accelerate the sales process. This is the cost of getting the highest price in today’s competitive market.
2) Tell a visual story that presents an aspirational lifestyle. If outdoor living is a feature to the home, show it. If entertaining is, feature that. Your photos are part of the selling theater.
3) Project a well-maintained, bright and spacious image. A clean home and just the right amount of furniture and decor elements add value to the perception of the home. This means the buyer will have confidence the home was well-maintained and their personal items will fit.
The three last images in this blog are examples of how Home Frosting staged and packaged homes to sell. Once our work was complete, a professional photographer shot images, the Realtor started marketing and quickly the properties were sold. If you’ve got a listing that needs some attention, we’d love to help. Many of of our staging packages include professional photography. If you are working with a limited budget or just need some small tweaks, check out Home Sprinkles, our new affordable home staging by-the-room offering.
19105 Merry Ln, Lutz, FL 33548 listed by Lynn Richey, Premier Sotheby’s International Realty
You are selling a gorgeous several million-dollar listing. Your goal is to create an aspirational lifestyle impression to appeal to a discerning, affluent buyer. Whether you are the home seller or the Realtor read on.
The home is truly spectacular. The landscaping and pool look like a 5-star resort. And the home’s staging impeccably reflects nothing less than a cover shot of Architectural Digest magazine. The photos are carefully orchestrated and the online images invites the luxury buyer to want more.
An open house is scheduled and then these missteps happen, disrupting and downgrading the luxury experience that is being marketed. They may sound like common sense, yet I’ve witnessed them all at luxury home showings and open houses.
7 sloppy sins that kill the essence of selling a luxury home and your prospect’s first impression
Demonstrate your success
If your car is in the shop, don’t borrow your kid’s starter car that is covered with frat house stickers and park it in the driveway. You are an extension of the home’s luxury image, look the part.
Roll out the right carpet
Don’t forget the welcome mat, make sure it’s not too small or made of a piece of old scrap carpet.
Take care of repair items. Maintenance matters
The door hardware does not work is covered with rust. Every item that is broken or needs repair send a message of neglect and not taking care of the home.
Exceed Neiman Marcus non clutter standards
Inside the home, your purse, soft drink, jacket, sunglasses, paper work and 107 keys are laying on the kitchen counter or floor.
Be a gracious host
The powder room has no supplies, the hand soap is in a drug store branded container, a trash can with plastic liner is in full sight, along with the cleaning solutions and plunger.
Respect all 5 senses. They impact buyers’ decision making.
The home is dusty and smells like an antique store. All you hear is traffic and the next door neighbor’s dog barking.
Do a thorough walk through, before home buyers do. Only an entomologist will get excited to see a bug. Dead crusty critters that are sun bathing in the window or on the floor is gross and shows you don’t care.
Selling a luxury home takes way more than inviting buyers to learn about the property online and tour the home. It’s about presenting a memorable experience of style, hospitality and attention to detail.
Home Sprinkles – an innovative way to get just the staging and furnishing help you need
Tampa, Florida –Home Frosting, a Tampa-based luxury home staging and interior design company expands its services to address the affordability factor for home sellers, Realtors and rental property owners looking to best showcase their property. This new concept makes it easy to tailor the listing preparation to maximize the ROI, both in terms of commanding the highest price and minimizing the time on the market.
A little history When we started in 2016, we were focused primarily on luxury listings and homes that needed major transformations. With new paint, flooring, light fixtures, hardware and home repairs, we’ve staged and re-branded hundreds of homes. We love real estate and working on challenging and complex projects that result in adding real value to a property. We look forward to continue being a market leader in high-end staging, home improvement and interior design.
An “ahah” moment After getting many calls from Realtors wanting our “Staged to SOLD” expertise on simpler listings, homes that did not need all the improvement bells and whistles, or just a few rooms of furniture—the light bulb went off—and Home Sprinkles was born. Home Sprinkles offers by-the-room staging packages starting at $499* for 30 days.
In a nutshell—we’ve got you covered and can sweeten every listing.
Home Frosting: full service, bells and whistles transformation.
Home Sprinkles: by-the-room staging. *Two room minimum.
After staging, the home photos will cut through all the online competition, the listing will spend less time on the market, and the seller and Realtor will get more money.
The benefts don’t stop there.
When a listing spends less time on the market, this means everyone is happy, the home seller, the Realtor, and the new buyer. Going from “staged to SOLD” is the goal.
With our growth the company has established deeper buying power with our suppliers and technology and experience has made our logistics very smooth and ready to scale. This allows us to stage and furnish homes with peak efficiency and pass the savings on to the consumer. The Home Sprinkles design team installs time-tested key furnishings that make a difference in the property’s marketing. While Home Sprinkles packages are not custom, they are tailored to the home to best showcase the property and appeal to largest buying pool.
Like they say, sometimes all you need is a sprinkle of a missing ingredient to get the best results—sell or lease quickly and for the highest price!
Some times all you need is a sprinkle to sell that house quickly and for the highest price. Since 2016 Home Frosting has been sweetening up luxury homes all over Hillsborough, Pinellas, Pasco counties with our home staging expertise. We’ve worked on some huge and amazing homes and have consistently delivered big results to our clients. Home Frosting will continue to specialize in this luxury home staging and interior design sector.
This week we are launching a new division of service to bring this same real estate success to smaller and less expensive home sellers. It’s called Home Sprinkles.
How’s that possible? Our experience in staging and designing hundreds of homes, reducing the time on the market and commanding highest price, along with our smooth logistics systems, allows us to stage and furnish rooms with peak efficiency with the key furnishings that make a difference.
Stay tuned for all the details later this week or if you can’t wait, give me a call at 813-250-1730.
In today’s competitive marketplace, if a listing is going to stand out, and say “tour me” it needs to do more than show rooms. It needs to project a lifestyle for potential buyers. To achieve this dream home result, you must think beyond furnishings and decor. You’ve got to think “sell theater” and create scenes that reaffirm the home’s quality and unique character.
As a home stager and designer, I’ve discovered that all coffee tables are fabulous opportunities to emotionally connect with home buyers. Why? Prospects will often sit down to chat about the property with the real estate professional, or they will wait for the rest of their family to show up.
Either way, their eyes are all looking at that coffee table.
Here are some tips and looks to improve your coffee table effect.
Here’s a transitional look using three risers with gray, brass, navy accents, candles, and a pop of color in flowers. Photo Credit: devoredesign.com.
Rustic and natural items are still very on-trend. This tabletop includes books to help lighten up the area, as well as was layered metal vases and finished off with a bed of green balls. Photo Credit: devoredesign.com.
An artisan grouping mixes floral with turquoise wish beads along with some distressed elements, books, and coasters.Photo Credit: devoredesign.com.
Black and white is always a crisp statement. Here, we mixed silver and gold with geometric items. Photo Credit: devoredesign.com.
Some of my favorite tips for staging a coffee table:
Keep it simple and in sync with the home’s style.
Rule of thumb: No more than three to seven elements on your tabletop. Compliment the story of the home’s staging. Scattering sales materials from real estate professionals or any vendor here will cheapen the impression.
Place beautiful books in one area. Top off the pile with your firm’s magazine or create a custom book wrap. The wrap cover can tout your brand mark, the back can include a brief story with successes or testimonials. Or, add an elegant dish with branded candy or place tastefully branded coasters with your vignette.
Don’t block the view.
Yes, scale is important, but oversized, distracting accessories can make it difficult to see the outdoors, the water view, or even a TV. That won’t win you any home points.
Add some life.
Fresh flowers are a nice touch for open houses. For extended periods, there are great looking faux plants and florals that don’t look cheesy. These can add a nice pop of color too.
Tidy up the table.
When you’re doing a pre-showing walk through to open windows, turn on lights, etc., don’t forget to tidy up the coffee tables too. If you had the home professionally staged, mimic exactly how the pros left it.
Full article was originally published in Styled Staged Sold blog for Realtor.com
Reprinted from http://styledstagedsold.blogs.realtor.org, March 25, 2019, with permission of the National Association of REALTORS®. Copyright 2019. All rights reserved.
Most creatives, interior designers, home stagers and entrepreneurs have their go-to places for inspiration. These tools of the trade feed our minds with fresh ideas and resources to create not only beautiful spaces, but places that add to the quality of our lives.
Inspiration at Home Frosting comes from everything around us, what we experience and what we see. We also depend on the writers and design experts from our favorite publications. These diverse point of views on home style, decoration, home furnishings, art and design trends keep us current and challenging the status quo to create in the best design solution for the project.
Whether we are home staging for home seller or planning an interior for a home dweller, here’s our list of favorites design magazines. We didn’t number or rank them, because we are equal fans to all.
Expand your knowledge of home design and decor, check them out, and start to follow them in your social media channels. You will love the energy, talent and take-a-ways.