Loading...

Follow Holistic Nutrition Hub Blog on Feedspot

Continue with Google
Continue with Facebook
or

Valid

Since starting the Holistic Nutrition Hub, I’ve had the chance to connect and interact with many of our platform users, as well as other Nutrition Professionals about many topics related to nutritional consulting, nutrition business building and client attraction + engagement.

What I’ve noticed in these conversations is a pattern of the same issues emerging. So, I decided to put together an article to help out as many practitioners as possible avoid those common mistakes in their nutrition businesses.

(Ahem, ones that I’ve made myself when I was building my own nutrition consulting practice!)

Here are 6 things Nutrition Pros need to stop doing…RIGHT NOW!

Having listened to countless other Nutrition Professionals, as well as in reflecting back on my own business journey, I can emphatically vouch for the need to STOP DOING the following 6 things…

1 | STOP overloading your clients with information

Anyone can stuff their brain full of information from the trusty ‘ol interwebs.

So what can you offer your clients in place of just ‘information’ – that they’ve probably Googled themselves already?

First, YOU are the expert and you will have done your due diligence to gather the most current and relevant information and resources for your client.

But, instead of just offering up all the info you’ve acquired, give them one or two customized ACTION steps to follow.

Also, make sure the steps are realistic and measurable so that the progress being made can also be tracked – this is key!

Give your clients one or two customized ACTION STEPS to follow and make sure the steps are realistic + measurable so that their progress can also be tracked. This is key! #takeaction
Click To Tweet

The additional information you provide your clients should be complementary to these steps and provide them with guidance so they can be successful in completing their action steps.

2 | STOP spending all your money on expensive “start-up systems”

The only things you need to start a profitable consulting business are a computer, an email address, a liability insurance policy, and a business license (depending on where you live and where your business is located).

While you have the time when starting your business, do the “dirty work” yourself to get new clients, and focus on providing them with top-notch service.

Under-promise, over-deliver. Always.

When you start getting busier, scale your business by leveraging technology and other tools – like using The Holistic Nutrition Hub!

We provide holistic nutrition professionals and other nutrition business owners with a comprehensive online consulting platform that has countless features, including:

  • client intake forms
  • body systems & nutrient deficiency assessments
  • client consulting tools

All to help you get started and grow your holistic nutrition practice! But, we want to make sure that the platform will work for you and your business before you commit, so that’s why we always offer a 15-day risk-free trial.

Are you lovin’ us yet?!

For more on the tools you actually need to get your nutrition business started (without going broke!), check out the recent HNH podcast episode: “How to Enroll Nutrition Clients in 7 Easy Steps with Sherry Rothwell” 

3 | STOP seeing other health & nutrition professionals as competition

A rising tide raises all boats. Therefore, elevate yourself by elevating others.

Find other practitioners that have different niches from you, and refer clients to them that might need specific services that you either do not offer or are out of your scope of practice.

The more you do this, the more your professional network will grow. The bigger your network, the bigger your net worth.

Find other health practitioners that have different niches from you, and refer clients to them that might need specific services that you either do not offer or that are out of your scope of practice. #alliedhealthnetwork…
Click To Tweet
4 | STOP thinking that the internet replaces in-person interactions

Meet with your clients in person when you can.

Go to networking events to meet potential clients.

Put yourself and your business out there in front of others so they get to know you and your business.

The idea is that if you can make a positive impact on someone while standing in front of them, they won’t forget you! (It’s easier to be out of sight, out of mind online)

The internet can facilitate the first contact with someone, and facilitate the follow-up process, but so long as we live on flesh and bone bodies, we will always prefer personal interactions to digital ones – it’s just human nature!

The internet can facilitate initial contact as well as the follow-up process, but it’s human nature to prefer personal interactions, rather than digital ones. #personaloverdigital #humaninteraction
Click To Tweet
5 | STOP placing the burden of your clients’ results solely on your shoulders

Ultimately, your clients have to do the work – you are just their guide (and sometimes accountability coach) to help them along their health optimization journey, and to provide them with the right tools so they can accomplish their goals.

If your clients are not getting the results they expect or desire, work with them to determine the reasons why.

Are they following the plan that you put together for them? If not, why not – what are their barriers to their own success?

(READ: their barriers, not your barriers to their success!)

6 | STOP trying to be your client’s everything

You are their Nutritional Consultant…not their personal trainer, their life coach, their therapist, their friend, their sounding board, etc… This will lead to burnout in a heartbeat! (but, we’ve all been there, trying to wear ALL THE HATS.)

Also, surround yourself with a network of health professionals that can provide accountability and support, like fitness trainers, therapists, and naturopaths – both for yourself and to recommend to your clients.

As a nutrition professional and health practitioner, it’s a good idea to have an “allied health network” to work with, and confidently refer clients to.

Your network could also serve as a resource of added value that you offer to your clients. Just be sure to just focus on the services that you agreed to provide them.

Remember your allied health network of other health & wellness professionals that you can refer your clients to for the services you don’t offer. Besides, everyone needs a health optimization team behind them!

Seize the opportunity – this is the perfect time for you to start building your network of experts so you can focus your time and energy on what YOU do best!

When you’re ready to invest in your business, start with a robust platform that will not only enhance your clients’ consultation experience, but that will also save you – the practitioner, valuable time (and probably a couple of bucks too!)

Get your Hub Premium Membership Free for 15 Days

The post Nutrition Professionals: Stop Doing These 6 Things…RIGHT NOW! appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

When meeting with a prospective client for the first time, you want to obtain as much information as you can about them so you can:

  • Effectively help them find solutions to their pain points
  • Guide them in achieving their goals – in a manner that works best for them and for you

However, knowing exactly what questions to ask during a nutrition consultation to help facilitate these processes can be challenging for you, and if done wrong, it can also be confusing and overwhelming for your client.

In this blog, we listed some important questions you should be asking your prospects during their initial nutrition consultation – but probably aren’t – yet!

Their answers will help you develop a game plan to move forward and coach them toward their goals. You will also gain valuable information that will help you with future consultations and with your marketing strategy.

Notice that these questions are all open-ended. This will prompt your prospects to provide you with more details, which is always valuable when you’re trying to determine how to best help someone improve their life.

With close-ended questions that typically require a simple ‘yes’ or ‘no’ answer, you might not get the type of information or the specificity that you actually need.

1. Why did you decide to meet with me today? And why did you choose me?

These questions might seem pretty obvious at first, but they are your opportunity to really dig in and find out what your prospect’s pain points are and what they really want to achieve.

Of course, it helps you to know why they selected you to help them – were they referred to you, do they follow you on social media, did they find you through an online search?

In the event that they aren’t sure about why they picked you, review your background with them, along with your method of working with clients – this will solidify the reason they chose you in their own mind.

During the initial consultation, ask your prospects why they picked you to help them. This will make them confirm their choice (to themselves) and no longer question whether you are the right choice or not. #marketing…
Click To Tweet
2. What has worked for you in the past? And what hasn’t worked?

Get the exact blueprint of what they have tried in the past to resolve their pain points, and what has – or hasn’t – worked.

If they were successful with a certain strategy in the past, there is a good chance that it will work again. No need to reinvent the wheel!

If they know it worked for them before, you probably won’t need to convince them to do it again, either. On the flip side, just because something has not been successful previously doesn’t necessarily mean that it wouldn’t work this time. This is where you will have to use your coaching knowledge to know what the right approach will be for this person.

People come to you with a history or successes and failures. Find out what that history is exactly so you can build upon it, instead of starting from scratch each time. #consulting #nutritionbusiness #marketing #holisticnutrition
Click To Tweet
3. What do you think needs to change in order for you to reach your goals?

Find out what their vision is, and what path they see themselves taking moving forward.

In many instances, they usually know exactly what they need to do to reach their goals (nutritional changes, lifestyle changes, habits, etc.). What you need to do is coach them one step at a time and hold them accountable for sticking to and implementing these changes.

Get your prospect to explain what THEY would do, if they were in charge of the transformation. Most times, they just need someone (you!) to break down difficult steps and help them implement important changes. #coaching…
Click To Tweet
4. What obstacles could prevent you from meeting your goals, and what can you do to avoid them?

There will always be obstacles that get in the way of clients meeting their goals. The best way to ensure success is to preemptively explore these possibilities with the client.

Your job is to help them find ways to work around these barriers. It might even be possible to elaborate strategies that would help remove them all together.

Once the obstacles have been revealed and solutions have been formulated, the journey will look a lot less daunting to you and your clients.

Don't wait for problems to arise. Tackle them ahead of time so that when they are encountered, A solution has already been outlined. #coaching #nutritionbusiness #holisticnutrition
Click To Tweet
5. Who do you count as being part of your support system? How will be by your side?

Without a positive support system in place (e.g. family, friends or an accountability partner), it could be more challenging for your client to be successful in meeting their goals.

It is important to be surrounded by positive and encouraging people when making deep changes in one’s life. Ensuring that your client knows who to turn to during more difficult times can often mean the difference between failure and success.

Who will be there to support your client when you're not around? A close friend or a family member, perhaps? Always make sure that your client knows who they can turn to in times of need #support #coaching #nutritionbusiness
Click To Tweet
6. If you look one year into the future, what needs to have changed for you to be truly happy with the outcome of your transformation?

Get them to connect emotionally with their future self – find out where they would like to be one year from now, in as much detail as possible.

Provide a big enough incentive for them to want to do what is necessary for them to succeed. The more specific they are about what they want to see happening for themselves, the better.

By answering those important questions, your prospect has already sketched out the path that needs to be followed. All you have to do now is formulate the plan with slightly more specifics, while maintaining the backbone that was provided to you.

By using this strategy, you will greatly increase the chances that your client sticks to the plan. If you were to just tell them what to do without getting their perspective first, you have no way of knowing if they will feel compelled to take on this journey with you.

Now that you know how to rock every consult, it’s time to take your practice to the next level!

Our Hub Premium platform saves you time and headaches by providing you with all the online questionnaires, assessments, and tools that you need to run a professional nutrition consulting business.

Sign up for your 15-day free trial now

The post 6 Questions You’re Not (Yet) Asking Your Prospects During The Nutrition Consultation appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In this week’s episode, I interview Jake Toughill to talk about sales psychology and how it can help you get more clients for your nutrition business.

Jake Toughill is a Direct Response Copywriter living in Greenville, South Carolina. He uses persuasive writing and sales psychology to help natural health businesses get more customers.

When not writing, Jake enjoys studying alternative health, spending time at the gym, and exploring the world with his fiancée.

In this interview, Jake and I discuss the following topics:

  • What sales psychology is and how it can help you succeed in business
  • How to find out what your target market cares about
  • What cognitive biases are and how you can use them to your advantage
  • How to add value to your services and increase your income with 3rd party products
  • How to get started with Facebook Ads
  • How to get over your fear of sales

Enjoy the show!

Show Notes

Marketing Mistakes That Can Hurt Your Nutrition Business – Jake Toughill

Find Jake Online:

Website: jaketoughill.com

Book Recommendations:

Influence: The Psychology of Persuasion – Robert B Cialdini PhD

Cashvertising – Drew Eric Whitman

The post #005 – Use Sales Psychology To Grow Your Nutrition Business With Jake Toughill appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Each month, the Holistic Nutrition Hub publishes a list of the top articles and podcasts from around the web in 2 different categories: Business/Marketing and Nutrition/Lifestyle. This list will help nutrition professionals start, run, and grow successful businesses while staying at the forefront of nutrition science, research, and information to help themselves and their clients.

Business/Marketing:

How to Quit Your Job and Create a Business That Supports the Lifestyle You Actually Want to Live, With James Schramko – Melyssa Griffin

9 Things No One Tells You Before You Start An Online Wellness Business – Krista Goncalves

How To Get Great Testimonials (Without Pressuring or Badgering) – Marketing For Hippies

How to Find Inspiration When You Don’t Know What to Write – The Wellness Business Hub

“I Can’t Afford It.” The Money Lie Your Prospects Are Telling You – Jenny Shih

What Do You Do For Health Insurance When You’re Self-Employed? – Jenna Kutcher

5 Steps to Giving a Free Talk That Gets You Paying Clients – That Clean Life Blog

Why Entrepreneurs Don’t Do What They Know They Need To Do – Jennifer Trask

How to Script YouTube Videos (for HIGH ENGAGEMENT) – Sunny Lenarduzzi

How To Get More Attention On Your Videos – Amy Schmittauer

Nutrition/Lifestyle:

Dr. Michael Ruscio on Gut Health – David Perlmutter

The Effects of Non-Antibiotic Drugs on the Microbiome – Chris Kresser

5 Rules For Eating Away Your Depression – Kelly Brogan

Keto confusion: When people suck at math. And Thinking. – Robb Wolf

Dairy: Is it good or bad for you? – Precision Nutrition

Justin Rhodes: Grow 75% of Your Own Food In 2 Hours A Day – Evan Brand

We scan the net, but if you’d like to submit your article for consideration, please do so via The Holistic Nutrition Hub Article Submission Form.

Nutrition Professional Newsletter

Subscribe to receiver our latest blogs, videos, and podcasts straight to your inbox.

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

Email Address
Subscribe We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

Question: which article did you like best this month? Answer in the comments below!

The post Best Articles And Podcasts For Nutrition Professionals – May 2018 appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
“What Web Pages Should My Nutrition Business Website Have?”

This is a question that I don’t hear enough new nutrition practitioners asking!

As new business owners, too many nutrition pros see their website as a place to simply express themselves creatively – they get focused in on pretty colors, nice fonts, gorgeous food images, and of course, delicious recipes.

All they are thinking about is how to have a “pretty” nutrition website.

And while the need for a well-thought-out visual branding strategy is undeniable, many forget what the goal really is (or should be):

A website that will help showcase you as the expert, and grow your nutrition business. Think of it as your visual + virtual business card.

Nutrition Website vs. Nutrition Business Website

PICTURE THIS: You have a full-time corporate job and you love creating tasty recipes on your time off.

You enjoy sharing your enthusiasm for nutrition with your followers but you have no aspirations to grow or monetize this endeavor.

In this case, your nutrition website is simply part of your creative process. Which pages actually populate your website matter very little – so long as you are able to express yourself freely and you like the way everything looks. Then you’re in business! Figuratively, that is.

But, when you are literally running a nutrition business, your website should have a very different purpose.

A nutrition website and a nutrition business website are two different things. The former is about sharing a passion. The latter is about capturing leads and converting prospects into paying clients.
Click To Tweet
More Than Just Pretty Lights

LET’S CONSIDER THIS EXAMPLE: When you walk into a physical store for the first time, you expect to find a number of things that will often make or break your shopping experience.

You assume that you will easily find things like:

  • The products that you associate with the brands in the store “Am I in the right place?”
  • A welcoming staff member that can guide you and answer your questions “What do I get/need?”
  • Price tags on the items that you are considering buying “How much does it cost?”
  • Other customers in the store, which hopefully indicates that the quality of the products being sold in the store is high “Is this a reputable product?”

Your nutrition business website is the online equivalent of a physical storefront. It positions your nutrition services on the online market, just like a physical store showcases the presence of a company in any given location.

People who visit your nutrition business website are looking to answer the same questions that they would have when entering a store for the first time.

People who visit your nutrition business website are looking to answer the same questions that they would have when entering a store for the first time. #marketing #holisticnutrition
Click To Tweet

In order to communicate the answers to these questions effectively to your visitors, there are five key pages that every nutrition business website needs.

The 5 Pages Every Nutrition Business Website Must Have

When designing your nutrition business website, keep in mind that first-time visitors could land on any of these web pages, depending on where they learned about your website.

For example, via a link on a social media platform or another website, via a Google search or through a networking event.

Therefore, any of these web pages could be a visitor’s first impression of your website. While these ones may be more static than your other pages, they are just as important as your blog or recipe pages that you most likely spend more time on.

I know, it’s always more fun to work on the “make pretty” stuff!

It is equally as important that these five pages contain the information that a visitor is expecting to find and that they are easy to navigate and not cluttered with unnecessary information or a barrage of competing visuals.

Download Our One-Page, Fillable Checklist

Use this fillable worksheet to apply the tactics you learn in this blog.

Stay focused and start working on your website copy TODAY.

Success! You will now get access to your fillable worksheet

There was an error submitting your subscription. Please try again.

First Name
Email Address
We use this field to detect spam bots. If you fill this in, you will be marked as a spammer.
Download The Worksheet We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

In addition, all of these should also contain some sort of call-to-action (CTA), such as an opt-in form attached to a lead magnet. A common place to include a CTA is at the top and/or bottom of every web page on your website.

We offer many more strategies for growing your email list (and your nutrition business) in this article “15 Essential Strategies to Grow Your Nutrition Consulting Business”
1 | Home Page

All websites must have a designated Home page – there’s no getting around that!

The type of content that displays on the Home page can vary, depending on your preference and the website theme you are using. Therefore, the content can be static, non-static, or a combination of both.

The following are some examples of content that you might want to display on your Home page:

  • An overview of the services you provide and the products you sell, including the benefits of your services and products and a CTA – such as a link to the relevant service or product web page that contains more details.
  • Excerpts and links to your most recent blog posts.
  • Images and links to your most recent recipe postings.
  • A short introductory video that introduces yourself and your business.

Check out our Home page for example.

The home page of your website should display an overview of the services you provide, the products that you sell, the benefits that these include for your customers and some relevant testimonials from happy customers
Click To Tweet
2 | About Page…or should you Start Here?

The About page is your opportunity to share your personal stories as they relate to your services and products – this humanizes your website a little more. People will be more willing to connect with you if they see that you have shared the same or similar experiences and pain points. Being relatable is a great selling feature!

This is the place to tell visitors about yourself, including some of your credentials, education, experience in the relevant field, and why you created your website – basically what makes you qualified to educate others about the topic of your website.

You should also include a recent professional photo of yourself as this not only allows visitors to put a face to your name but is another opportunity to help you look credible.

That all said, and just to throw a wrench in it, here’s the real key to the About page: it’s not really about YOU. It’s actually about THEM.

I know, it’s a head-scratcher for sure!

What your readers and your target audience (who are also your ideal clients) care about the most is what you can do for them. What are they going to get out of it?

Keeping this in mind, everything you write should be with the underlying messaging that clearly demonstrates that you know how to meet their needs and their pain points effectively.

The condition for writing about yourself (whether is on the About page or anywhere else on your website) is doing it in such a way that it’s in the context of providing value to your potential client while evoking emotion.

You want your clients to feel a certain way. Again, this is where the relatability piece comes in.

Finally, consider changing the name of your About page to Start Here – this serves as a CTA in your website menu, especially for someone who’s just discovered your website for the first time.

If you want more details about what content to include on your website (and your About page), be sure to listen to the Holistic Nutrition Hub Podcast interview with professional copywriter Krista Goncalves.

What your readers and your target audience (who are also your ideal clients) care about the most is what you can do for them. What are they going to get out of it? This is what your About page should talk about #marketing #website…
Click To Tweet
3 | Services Page

The Services page should contain detailed information about all of the services you offer. If you provide many different types of services, you might want to consider having a separate web page for each service.

The dedicated Services overview page would then contain a brief description of each service you offer and a link to each related web page.

Some practitioners also choose to include their rates for services on their Services page. While there is some debate about doing this, and there are advantages and disadvantages in both approaches, it lets your prospects know right away what your services cost and shows transparency.

Some may say that they don’t readily trust a person/company who doesn’t list their prices right on their website.

By the way, we offer a great resource about How To Price Your Nutrition Services for members of the Hub!

4 | Testimonial Page

If a prospect only knows of you through the content on your website, it is important to establish trust with them right there.

Testimonials, also known as social proof, from previous clients and customers are a great way to accomplish this and, in turn, help bring in new business.

This social proof show prospects that your services are valuable and that others have benefitted and had success from working with you.

Testimonials can be in the form of a simple written quote, an audio or video review, and even before and after images of your past clients (depending on the type of services you offer).

Once you’ve started to gather up these little “love notes”, you can put them all onto a dedicated testimonial or praise page, as well as begin sprinkling throughout your website and even in your social posts.

Just remember, that before posting a testimonial, be sure to get their permission in writing.

5 | Contact Us

Of course, you want to make it easy for prospects to be able to contact you. Your Contact page should contain more than just your email address and in some cases, your phone number.

Be sure to also include the following information:

  • A simple contact form for ease of communication – do not make the form too long with a lot of required fields, or prospects might not be as inclined to fill it out.
  • Your mailing address and/or office address (depending on whether you meet with people in a physical office or virtually).
  • A map showing your office location (if applicable).
  • Your office hours.
  • Your recent professional photo – this helps make your Contact page more personal.
Update Your Nutrition Business Website Now!

So, there you have it – the five key pages your nutrition business website must have in order to function as your visually compelling online business card.

To make your life a little bit easier, we created a simple checklist that outlines all the main points from this article. That way, you can check each page of your website and make sure that all the important elements are present!

Download Our One-Page, Fillable Checklist

Use this fillable worksheet to apply the tactics you learn in this blog.

Stay focused and start working on your website copy TODAY.

Success! You will now get access to your fillable worksheet

There was an error submitting your subscription. Please try again.

First Name
Email Address
We use this field to detect spam bots. If you fill this in, you will be marked as a spammer.
Download The Worksheet We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

The post 5 Pages Every Nutrition Business Website Must Have appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In this week’s episode, I interview Sherry Rothwell, weight loss mentor, and business coach, on how to enroll new nutrition clients in 7 easy steps.

Sherry Rothwell is a holistic nutritionist (RHN), weight loss mentor and business coach for holistic nutritionists and health coaches.

After healing herself with alternative medicine, Sherry discovered a passion for holistic nutrition. Since then, Sherry has been working in the natural health field (20 plus years!) – from managing health food stores, ‘doula’ ing, owning her own holistic natural mom and baby store – to being an instructor at the Canadian School of Natural Nutrition. 

Sherry believes that helping people truly assume responsibility for their own health rests on being able to translate intellectual knowledge into inspiring and paradigm changing diet, lifestyle and mindset shifts – all systematized to get results inside of situationally specific niched based health programs!

In this interview, Sherry and I discuss the following topics:

  • How Sherry became a Holistic Nutritionist after struggling with her own health
  • Why finding your niche should be the first step you take before starting your nutrition practice
  • What tools you need to start a profitable business without going broke
  • What the Client Enrollment System is and how it works
  • How to learn from prospects and clients to improve your program
  • How to package your nutrition services to serve your niche market
  • and much more…

Enjoy the show!

Show Notes

Find Sherry Online:

Website: www.nutritionwisdom.com

Social: Facebook GroupFacebook | Twitter | Instagram

Book Recommendations:

People To Follow:

Kendall SummerHawk

Shaunda Sumpter

Katrina Ruth

The post #004 – How To Enroll Nutrition Clients In 7 Easy Steps with Sherry Rothwell appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Each month, the Holistic Nutrition Hub publishes a list of the top articles and podcasts from around the web in 2 different categories: Business/Marketing and Nutrition/Lifestyle. This list will help nutrition professionals start, run, and grow successful businesses while staying at the forefront of nutrition science, research, and information to help themselves and their clients.

Business/Marketing:

How She Quit Her Day Job and Turned Her Side Hustle Into a Full-Time Thing – Amy Porterfield

How To Deal With Obstacles By Owning Them – Kimberly Ann Jimenez

Episode 155: Using Your Intuition – Mind Your Business Podcast

How to Avoid Shiny Object Syndrome & Stick To Your Plan – Uncomplicate Your Business

How to Plan and Run Your First Workshop in 30 Days – That Clean Life Blog

3 Simple Marketing Hacks to Fill Your Calendar – Jenna Kutcher

Recommended Reading For Entrepreneurs – The Wellness Business Hub

Why Your Biggest Roadblock Is Yourself (And How To Fix It) – Melyssa Griffin

The 5 Website Copy Mistakes You’re Making Right Now – Krista Goncalves

The Ultimate Guide to Saying No: 19 Word-for-Word Scripts for Almost Any Situation – Marie Forleo

12 Overlooked Facebook Features That Help Marketers – Social Media Examiner

Nutrition/Lifestyle:

Wi-Fi is an important threat to human health – Trudy Scott

Practical Steps for Healing the Gut – Chris Kresser

6 Tips for Getting Your Family on Board with AIP – Amy Myers

Sweating Out Toxins? – Ben House

Our Food System: An Invisible Form of Oppression – Mark Hyman

Grow 75% of Your Own Food In 2 Hours A Day – Evan Brand

We scan the net, but if you’d like to submit your article for consideration, please do so via The Holistic Nutrition Hub Article Submission Form.

Nutrition Professional Newsletter

Subscribe to receiver our latest blogs, videos, and podcasts straight to your inbox.

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

Email Address
Subscribe We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

Question: which article did you like best this month? Answer in the comments below!

The post Best Articles And Podcasts For Nutrition Professionals – April 2018 appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Each month, the Holistic Nutrition Hub publishes a list of the top articles and podcasts from around the web in 2 different categories: Business/Marketing and Nutrition/Lifestyle. This list will help nutrition professionals start, run, and grow successful businesses while staying at the forefront of nutrition science, research, and information to help themselves and their clients.

Business/Marketing:

Being Boss: How To Create A Life And Business On Your Own Terms, with Emily Thompson – Melyssa Griffin

Best Productivity Apps For Entrepreneurs With Francesco D’Alessio – Kimberly Ann Jimenez

6 Powerful Marketing Tips for Your Online Health Business by Jake Toughill – Wellpreneurial

How to Engage Your Small Facebook Group When You’re Just Starting Out with Caitlin Bacher – Amy Porterfield

6 Reasons Why Your Clients Aren’t Following Your Meal Plans – The Wellness Business Hub

Why Working 1×1 Is The Fastest Path To Cash – Uncomplicate Your Business

How to Stand Out in the Health & Wellness Industry – That Clean Life Blog

5 Ways To Create Raving Fans In Your Coaching Business – Jennifer Trask

How To Turn Your Blog Into A Lead Generation Machine – Making Lemonade by Krista Goncalves

14 Mobile Apps to Create Branded Visuals – Social Media Examiner

Nutrition/Lifestyle:

Macros for Gym Results on Keto – Healthful Pursuit by Leanne Voge

Berries: cognition, PTSD, inflammation, microbiome, anxiety, and depression – Trudy Scott

Could the Flu Shot Make You Depressed? – Kelly Brogan

Keto and Pregnancy: Is it ok to lose weight? – Robb Wolf

7 Takeaways About Dairy from My Book Food: What the Heck Should I Eat? – Mark Hyman

The Health Benefits and Differences Between Gelatin & Collagen – Amy Myers

How To Support & Strengthen Your Immune System – Integrative Medicine

How Late is Too Late for Coffee? – David Perlmutter

How to Maximize Your Nutrient Intake with Chris Masterjohn – Chris Kresser

We scan the net, but if you’d like to submit your article for consideration, please do so via The Holistic Nutrition Hub Article Submission Form.

Nutrition Professional Newsletter

Subscribe to receiver our latest blogs, videos, and podcasts straight to your inbox.

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

Email Address
Subscribe We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

Question: which article did you like best this month? Answer in the comments below!

The post Best Articles And Podcasts For Nutrition Professionals – March 2018 appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In this week’s episode, I interview Krista Goncalves, Professional Copywriter & Business Coach, on how to write your own website copy and blog like a pro.

Krista Goncalves is a former Holistic Nutritionist, turned Copywriter & Brand Clarity Coach for Health & Wellness Practitioners.

She lives in Kelowna BC with her husband and two young, active kids. 

When she’s not writing (or being a complete word-nerd), she’s outdoors hiking, paddleboarding or doing bootcamp in the park or on a beach!

While Krista enjoyed her combined 10 years as a Fitness Trainer, Bootcamp company owner & Women’s Health Expert, she’s now incredibly passionate about helping other Health Pro’s to “juice up their online businesses” with her blog & web content writing, and business coaching resources on her own website and blog: Making Lemonade with Krista Goncalves.

In this interview, Krista and I discuss the following topics:

  • How Krista shifted from being a Nutrition Practitioner to being a full-time Copywriter
  • What the main differences between copywriting and blogging are
  • Why you need a blog for your business, even if you practice mostly in person
  • How to write your first blog post as a new business owner
  • How often you should post on your nutrition business blog
  • What your visitors should find on your “about me” page
  • Why being authentic in your writing can help you convert visitors to potential clients
  • How to overcome the fear of writing for your website and your blog
  • and much more…

Enjoy the show!

Show Notes

Find Krista Online:

Website: kristagoncalves.com

Social: Facebook | Twitter | Instagram

Book Recommendations:

The Perfect Day Formula – Craig Ballantyne

The Guide to Elevating Your Wellness Brand in 3 Actionable Steps – Krista Goncalves

The post #003 – Write Your Own Website Copy And Blog with Krista Goncalves appeared first on Holistic Nutrition Hub.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

With almost a third of all internet users on its platform, Instagram remains one of the best places to showcase your nutrition business in 2018.

But with more than 25 million businesses in the mix, how can you break through the noise and get found by your ideal clients?

In this article, we will help you find the ideal hashtag strategy for your nutrition business. This will bring you more engagement, more fans, and a unique change to grow your client base through social media.

In December of 2017, Instagram released an important update that allows you to follow Hashtags. These hashtags will now appear in your feed along with the accounts/people that you are already following.

This is a real game changer:

It means that by using the right hashtags, you can put your posts in front of an audience that doesn’t know about you yet but is already interested in what you have to provide as a practitioner.

Step 1: Search and select a hashtag to follow.

Step 2: Follow the hashtag you selected.

Step 3: See the hashtag you followed in your feed.

This organic traffic will bring you more likes, more comments, more followers, and more chances to convert these people into your nutrition business funnel.

In today’s article, we’re going to go over the hashtag strategy in detail and give you the tools to level up your Instagram game for business.

How Many Hashtags Should You Use?

Each Instagram post can contain up to 30 hashtags. The more popular the hashtag, the more people are using it and following it.

But if you choose to only use hashtags that are very popular (e.g. #love, #lol, #nutrition, etc…), your post will most likely be pushed out of sight by all the other posts that use this same popular hashtag.

What Hashtags Should You Select For Best Results?

To avoid getting pushed aside by the bigger Instagram accounts using common tags, you will need to organize your posts in a few different categories before you start picking hashtags.

This targeting will increase your chances of reaching the right audience on Instagram.

Step 1: Determine Your Post Categories

If your Instagram strategy is well laid-out, you should have at least 3-5 different post categories that you publish throughout the week.

These categories might include:
– Food pictures
– Recipes
– Inspirational quotes
– Motivational pictures with a long caption
– Promotional posts/special offers
– Humour

Each category should have its own set of tags so that it appears in front of the right people. (if someone follows the tag #quoteoftheday, they won’t necessarily be interested in seeing a picture of you latest smoothie bowl.)

Start by listing your post categories before moving onto the next step.

Save Time By Using Our DFY Instagram Hashtags Cheat Sheet

We did all the work for you!

Use our Done-For-You Instagram hashtags for 6 different categories including Food Pictures, Recipes, Motivation/Inspiration, Food Quote, Food Meme, and Business Motivation

Success! You will now get access to your fillable worksheet

There was an error submitting your subscription. Please try again.

First Name
Email Address
We use this field to detect spam bots. If you fill this in, you will be marked as a spammer.
Download The Cheat Sheet We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Step 2: Find 12 Hashtags For Each Post Category

For each category, you’ll need a list of tags that range from less popular to more popular to guarantee the most chances of getting found by new followers.

Note: a hashtag that has 100’000 posts will get about 200 posts per day. A hashtag with 10’000 posts will have about 20 posts per day. The fewer posts a hashtag has, the more chances you have of getting found. But on the flip side, less popular hashtags will have a smaller total audience following them.

As a starting point, I recommend you start with the following numbers as guidelines:

100K posts: 2 hashtags
50K – 100K posts: 3 hashtags
10K – 50K posts: 4 hashtags
1K – 10K posts: 3 hashtags

Search for your category-specific hashtags along with their post count

Example for the recipe category:
#recipe 6m
#healthyrecipe 546k
#recipeideas 93k
#recipevideo 70k
#recipeblog 29k
#recipeidea 17k
#recipeinspo 13k
#recipeblogger 10k
#recipesharing 9k
#recipecreator 5k
#recipepost 4k

Follow this process for each category you listed in Step 1.

Now that you have your post-specific tags locked down, it’s time to find your brand-specific hashtags.

Step 3: Find 8 Tags Around Your Brand/Company Mission

This section can vary greatly from one nutrition business to the next. This is the best place to list the hashtags that will help you reach your niche audience.

If you’re not sure what to use, find 5-10 accounts that have the same niche as you and dig into their posts to see what tags they are using.

You can also include a branded hashtag that is specific to your company alone (we could use #holisticnutritionhub or #HNHCommunity).

For holistic nutritionists specialized in weight loss, the tags might be the following:

#weightloss 42m
#weightlosssupport 347k
#holisticnutritionist 60k
#weightlossideas 53k
#weightlossdiet 45k
#weightlossmission 53k
#weightlossrecipes 37k
#holisticapproach 15k
#nutritionforabetterlife 8k

Your brand-specific tags can be used in every post, combined with the right group of category-specific hashtags. Together, those give you 2/3 of the total tags and will already have a great impact on your Instagram success.

Your brand-specific tags can be used in every post, combined with the right group of category-specific #hashtags. Together, those give you 2/3 of the total tags and will already have a great impact on your #Instagram success.
Click To Tweet

To take it one step further, let’s find some tags that will help you target your audience geographically.

Step 4: Find 5 Geo-Specific Tags

If you work in person, these should target your town or general area. If you work online, the hashtags should correspond to the area where most of your potential clients live or post from. If someone searches that area specifically, they will be more likely to find your posts.

For someone practicing in Vancouver, BC tags might include the following:

#vancouver 14m
#vancouverfitness 130k
#vancouver_canada 36k
#vancouver_bc 20k
#yvrfit 4k

Step 5: Find 5 Post-Specific Hashtags

You might have noticed that with the numbers outlined in the strategy above, you still have 5 hashtags available.

Use those to describe precisely what your post is about (e.g. #greeksalad, #homemadesalad, #balsamicvinegardressing). These tags can be placed throughout your caption or at the end of it.

Post-specific hashtags in the caption, courtesy of @ehalliwell12

Step 6: Combine Category, Brand, And Geo-Specific Tags In A Note

To complete this step, use your favorite mobile note app (iOS Note and Google Keep are great options). Each category will have its own note, with all three kinds of tags combined (category-specific, brand-specific, and geo-specific).

Individual notes with combined tags for each category

When you publish your Instagram post, simply “select all” and “copy” the note that corresponds to that post’s category to get the right hashtags.

Step 7: Don’t Overload Your Caption!

To avoid clogging up the post description, use the first comment to add your 25 hashtags in.

Bonus: Boost Older Posts With Hashtags

You can “bump” older posts by adding hashtags to them (posting in the comments works fine).

This will bring them back to the top of the list and give them a second life!

Use This Hashtag Strategy To Get Your Nutrition Business Found On Instagram

Hashtag research will take you some time upfront but will turn your future posts into traffic magnets if done right.

Save Time By Using Our DFY Instagram Hashtags Cheat Sheet

We did all the work for you!

Use our Done-For-You Instagram hashtags for 6 different categories including Food Pictures, Recipes, Motivation/Inspiration, Food Quote, Food Meme, and Business Motivation

Success! You will now get access to your fillable worksheet

There was an error submitting your subscription. Please try again.

First Name
Email Address
We use this field to detect spam bots. If you fill this in, you will be marked as a spammer.
Download The Cheat Sheet We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

Use this strategy to boost your Instagram engagement and increase your chances of being found by the public!

Question: how much engagement are you generating with this updated hashtag strategy? Compare your new, hashtag-optimized posts to your older ones and share your growth results in the comments below!

The post Increase Instagram Engagement For Your Nutrition Business With Hashtags appeared first on Holistic Nutrition Hub.

Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview