Your go-to resource for hashtag ideas Have you ever wondered how your favorite artists come up with just the right hashtags? What are some of the hashtags you’ve used to help gain more followers on Instagram? Here’s a great compilation of hashtags that you can use to boost your art and craft business. If you […]
A pop-up shop can be a really exciting way to drum up buzz for your handmade business, and it allows you to test out what a full-on store of your own would be like. As you’ll know if you’ve done one before, though, it can also be very stressful. But with some careful planning and […]
Instagram is used by 1 billion people every month. Yes, you read that right. 500 million people log on every single day. That means that giving users something to snap in your space can be a huge boost to your business. It may seem like you’ve got to shell out big money to make your […]
It’s very easy to utilize Facebook, Instagram, and Twitter and start to believe that email marketing is old-school and unnecessary. But it offers several critical features that social media does not. The message reaches your customer’s device every time and stays there until they take action. Facebook is a waterfall; email marketing is a lake. […]
Building a handmade business requires dedication, effort and creativity, and so does marketing that business. Of all the ways to market a fledgling business today, social media is perhaps the most potentially powerful and also the easiest to access. Leveraging social media to your advantage can help build an engaged customer base for your business. […]
If you’re on social media, chances are you’ve come across a number of influencers. Social media influencers are people who have amassed large followings on their social media channels and in turn are sought after for endorsements by companies and brands who are looking to access the attention of their followers. One of the reasons […]
Here’s a free segment from the All About Wholesale class being conducted by Diane Sulg. Learn more and start the class now on our webinars page. You don’t have to attend the live events to watch and ask questions.
Audiences – and potential customers – are awash in online content today, and it’s easy for them to become indifferent to what they’re seeing. If you want to make your brand stand out among the sea of content out there, you need to create content that hits them emotionally and that makes them really connect […]