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Have you ever thought to yourself, that would make a great app or that would be a cool idea for a game? 10 years ago Rob Ridgeway had the exact same thought, except unlike most people, he took small steps to push it forward.

He spent the next few years researching, testing, and developing his very own board game called Spontuneous before finally earning a full time living from game sales.

This journey has taken many turns from selling individual games from mall kiosks to getting the game into 600+ retail outlets before Rob finally discovered the power of Amazon sales.

In this conversation we discuss:

  • How to use the threat of regret to push you forward
  • Reaching out for advice to people in your marketplace
  • Going from ranch manager to board game entrepreneur

Now, let’s hack…

Rob Ridgeway Highlights from the interview
  • [10:04] How Rob connected with other game inventors and found a manufacturer.
  • [15:20] The hardest part of creating a board game.
  • [19:54] The journey from a mall kiosk to retail stores to Amazon, where his sales finally took off.
  • [27:37] Rob Ridgeway’s day-to-day life growing a board game company — including touring with a rock band and buying an RV.
Resources and links from the interview Show sponsor

LinkedIn Marketing Solutions: Every day, over 500 million professionals engage with content on LinkedIn, and chances are, your future customers are among them!

To redeem a free $100 LinkedIn ad credit, go to LinkedIn.com/HACK.

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The post Boxing Up Happiness and Turning it Into a Business | Rob Ridgeway appeared first on Hack the Entrepreneur.

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Pamela Wilson of BIG Brand System teaches content marketing, content strategy, and blogging — things we talk about constantly. In fact, I’ve said it before and I’ll say it again, all businesses in 2019 are in the content business, whether they know it or not.

But understanding the importance of content marketing is only one piece of the puzzle. Executing effectively is a whole other thing. You can’t just write and publish mediocre articles without a strategy or plan and expect any benefits to come from it.

Which brings us to today, and this episode of Hack the Entrepreneur. Four or five years ago, I had no idea how to write for the internet, I didn’t know what content marketing even was, and I had been convinced by teachers that I wasn’t a writer.

As I learned the strategy and tactics behind content marketing, I set out to relearn the art of writing. During this process, I stumbled Copyblogger, a site dedicated to teaching content marketing, copywriting, and strategy.

Throughout this journey, I’ve made a ton of mistakes and learned a lot about creating effective content online. One of the things that have had the biggest effect on my writing has been adopting a system and process for my creative process, and the system I’ve adopted was created by Pamela Wilson, the former VP of educational content at Copyblogger.

The step-by-step system has completely changed the way I write and has enabled me to more than double my content output and increase my organic traffic by over 950% in the past 12 months.

Today I am happy to have Pamela on the show to walk you through her entire process so that you can reap the same rewards that I have.

Now, let’s learn the 4-day content creation system with:

Pamela Wilson of BIG Brand System Resources and links from the episode Show sponsors

Blinkist: Right now, for a limited time Blinkist has a special offer just for our
audience.

Go to Blinkist.com/hack to start your FREE 7-day trial.

NetSuite: Get NetSuite’s FREE guide “Seven Key Strategies to Grow Your Profits” when you go to NetSuite.com/HACK  now.

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The post The 4-Day Content Creation System with Pamela Wilson appeared first on Hack the Entrepreneur.

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Mike McDerment of FreshBooks is a former designer, collector of advisors, and Canadian entrepreneur.

In January 2003, he was running a four-person design agency. He was using Microsoft Word to create his firm’s invoices.

One day, he accidentally saved over an old invoice, and something in him snapped – he knew there had to be a better way. Over the next two weeks, he coded up a solution for his clients and eventually turned that side-project into what is now FreshBooks.

Mike McDerment and his team spent the next three and a half years building FreshBooks out of his parent’s basement. In fourteen years, he has built a team of 250+ people and FreshBooks is used by more than 10 million people.

Now, let’s hack…

Mike McDerment Resources and links from the interview Show sponsor

LinkedIn Marketing Solutions: Every day, over 500 million professionals engage with content on LinkedIn, and chances are, your future customers are among them!

To redeem a free $100 LinkedIn ad credit, go to LinkedIn.com/HACK.

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The post Collecting Advisors and Building FreshBooks | Mike McDerment appeared first on Hack the Entrepreneur.

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Jane Mosbacher Morris began her career in the U.S. Department of State working in the Bureau of Counterterrorism and in the Secretary’s Office of Global Women’s Issues.

This position brought her around the world and gave her a glimpse into the economics of what she calls the broken fashion industry — and in this, she was presented with an opportunity to instigate change and build a business.

Jane Mosbacher Morris is the founder and CEO of TO THE MARKET. Her business uses technology to help retailers and brands provide transparency in the supply chain and manufacture products that are socially and environmentally responsible at competitive pricing. Since 2014, they have built a growing network of more than 100 suppliers in over 20 countries.

Jane has devoted her career to creating economic opportunities for vulnerable communities around the world, and she loves to share her passion and insights on how we, as consumers, big brands, or business owners, can create positive change too.

Highlights from the interview with Jane Mosbacher Morris
  • [07:29] How to know when sacrifices are worth it.
  • [10:12] Spotting opportunity in a broken fashion industry.
  • [14:46] Why Jane decided to get an MBA while working full-time.
  • [23:37] Deciding on projects, including writing a book.

Now, let’s hack…

Jane Mosbacher Morris Resources and links from the interview Show sponsors

Blinkist: Right now, for a limited time Blinkist has a special offer just for our
audience.

Go to Blinkist.com/hack to start your FREE 7-day trial.

NetSuite: Get NetSuite’s FREE guide “Seven Key Strategies to Grow Your Profits” when you go to NetSuite.com/HACK  now.

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The post Outwork Everyone Else | Jane Mosbacher Morris appeared first on Hack the Entrepreneur.

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Dwayne J. Clark is a rare and unique entrepreneur, filmmaker, author, and playwright. But today we are talking to the entrepreneur in him.

Following a brief career in criminal justice, he discovered assisted living for the elderly, and his path was changed.

Nearly 20 years ago, after working at two companies in the industry, he co-founded Aegis Living, one of the most sought-after assisted living facilities in the country.

Under his leadership as CEO, Aegis has grown to more than 30 locations in the Western U.S., employs more than 2,000 staff members, and to date has served more than 25,000 residents.

In this conversation, we cover:

  • Why you need to believe in yourself as an entrepreneur (but not be stubborn)
  • The 3 pillars that became the foundation of Aegis
  • Why you should branch out into other businesses (and markets)
Highlights from the interview with Dwayne J. Clark
  • [10:18] The people-first culture Dwayne intentionally created at Aegis.
  • [15:12] The “black box of rejected ideas” that Dwayne used to build a company.
  • [19:00] Recognizing the value in every experience, no matter how difficult.
  • [20:00] Aegis’ innovative group hiring process.

Now, let’s hack…

Dwayne J. Clark Links and resources Show sponsors

Blinkist: Right now, for a limited time Blinkist has a special offer just for our audience.

Go to Blinkist.com/hack to start your FREE 7-day trial.

CombinSafe and organic promotion for your Instagram account.

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The post Why You Need a High Tolerance for Failing | Dwayne J. Clark appeared first on Hack the Entrepreneur.

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Matt Wan has had a burning desire to start and grow businesses since he was in grade school. Then a few years ago, he stumbled across an idea that was just too good an opportunity to pass up.

After doing some preliminary research and searching for reasons to NOT start, so he founded Momentous, the highest-quality protein powder available on the market, period.

This is a fascinating conversation about his journey from founding this company to heading to Harvard to get a degree, and later dropping out to jump in full-time as the CEO of Momentous.

Highlights from the interview with Matt Wan
  • [8:58]: Why Matt Wan always wanted to start a business — to feel in control.
  • [14:48]: Telling his parents he dropped out of Harvard to run Momentous.
  • [31:45]: Deciding where to focus (customer acquisition vs. nurturing existing customers).
  • [35:30]: Matt’s mission to force change in the supplement industry and create the cleanest high-quality products on the market.

Now, let’s hack…

Matt Wan Resources and links from the interview Show sponsor

LinkedIn Marketing Solutions: Every day, over 500 million professionals engage with content on LinkedIn, and chances are, your future customers are among them!

To redeem a free $100 LinkedIn ad credit, go to LinkedIn.com/HACK.

Dig this episode? Wait until you hear this…

The post Search For a Reason to Say No | Matt Wan appeared first on Hack the Entrepreneur.

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Highlights from the interview
  • [6:49]: The funny story of Josh’s first day not driving the truck.
  • [13:25]: How Junkluggers started systematizing everything — tracking processes by hand in a binder.
  • [15:51]: On working with business coaches.
  • [19:31]: The door-to-door flyer campaigns that won Junkluggers their first 10 customers.
  • [26:09]: The big audacious goal to eliminate landfill waste with Remix Market.

Josh Cohen started his first “real” business almost 15 years ago at the age of 21 and equipped with a stack of homemade flyers and his Mom’s SUV.

This company is Junkluggers, a junk removal and dumpster rental company — with a twist — that contributes to the communities they serve and the environment by donating, recycling, and supporting local causes.

What started as a side hustle in 2004 has grown from a one-person show to an Inc. 5000 company serving 60 markets in 13 states. Since their inception, Junkluggers has also become an emerging franchise brand, with a quickly growing number of franchise partners opening around the country.

Josh Cohen and Junklugger have been ranked as one of the fastest growing companies for the past three years on the Inc. 5000 list and featured in many top media outlets including Inc, Huffington Post, Forbes, Kiplinger’s, Franchise world, Esquire and more.

In this conversation, we discuss:

  • Avoiding overwhelm by trying to not do too many things yourself
  • Why working with business coaches has been crucial to Josh’s success
  • The true value of utilizing an integrated marketing approach

Now, let’s hack…

Josh Cohen Links and resources from the interview Show sponsors

Blinkist: Right now, for a limited time Blinkist has a special offer just for our
audience. Go to Blinkist.com/hack to start your FREE 7-day trial.

NetSuite: Get NetSuite’s guide “Crushing the Five Barriers to Growth” when you go to NetSuite.com/HACK  now.

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The post From Hand Delivered Flyers to 60 Different Markets | Josh Cohen appeared first on Hack the Entrepreneur.

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Brett Crosby interview highlights
  • [5:56] The confidence, optimism, and “ridiculous hubris” required by founders to scale a business.
  • [11:40] Why working in a large organization like Google can’t prepare you for founding a startup.
  • [16:30] The fiendishly genius idea to transform an industry that inspired Brett Crosby to start PeerStreet.
  • [30:10] The biggest mistakes Brett sees in entrepreneurship: sequencing and scope.

Back in 1997, Brett Crosby and his brother co-founded a small software company called Urchin. During the next 8 years, they grew their company and developed the software that later became Google Analytics.

In 2005, Urchin was acquired by Google, where Brett spent 9 1/2 years as the Director of Product Marketing for Chrome, Gmail, Docs, and Drive.

In 2014, he decided it was time to throw his hat back into the ring with another company, and became the Co-founder and Chief Operating Officer of PeerStreet, a platform for investing in real estate backed loans. He crafts the company’s strategy, product and messaging.

Now, let’s hack…

Brett Crosby Resources and links from the interview Show sponsor

CombinSafe and organic promotion for your Instagram account.

To get started absolutely free, go to Combin.com.

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The post How to Scale Your Company (From the Founder of Google Analytics) | Brett Crosby appeared first on Hack the Entrepreneur.

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Highlights from the interview with Alex McClafferty
  • [5:06] Alex talks about his success as a combination of luck and measured risk.
  • [10:00] Early attempts to hack together a WordPress site that led to WPCurve.
  • [15:40] The process of deciding, “What’s next?” after a big project is over.
  • [18:11] Alex describes productized services as an online business model.
  • [23:24] The first question Alex asks his consulting clients.

Back in 2013, Alex McClafferty was searching for an idea — a project he could dive into headfirst and turn into a business.

Then from California, he came across Dan Norris working away in Australia on a newly created service called WP Live Ninja. Alex loved the idea and saw that Dan had $478/month in revenue and was struggling to acquire customers. So he reached out to Dan to see if he wanted to partner up — and from this conversation, WP Curve was born.

Alex and Dan ran with the idea and In 2013 and by 2015, they’d built a remote team around the world and grown to $1MM annual recurring revenue. Then in December 2016, GoDaddy acquired WP Curve and Alex joined GoDaddy as the Director of Product Management, where he stayed until October of 2018.

Today, Alex has joined the ranks of the digitally nomadic as he travels the world with no set schedule or destination. While at the same time, he has started a private consulting company for CEOs looking to scale their productized companies the same way he did with WP Curve.

In this conversation we discuss:

  • The problem with tying your identity to your business
  • The 3 pillars of success for a productized service
  • How to find the right business idea to start

Now, let’s hack…

Alex McClafferty Resources and links from the interview Show sponsor

Combin: Safe and organic promotion for your Instagram account.

To get started absolutely for free, go to Combin.com.

The post Validating Ideas with Measured Risk | Alex McClafferty appeared first on Hack the Entrepreneur.

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Barry Turner is a former competitive bodybuilder, but to American Gladiator fans he was known as “Cyclone.” As cool as that is, he’s here today because he has built a successful business, sold it, bought back half of it, and sold it again!

Along with his business partner, he helped create the baked nutrition category back in 1993. While eating after a workout, they asked, “Why can’t we put the protein from this chicken breast into that muffin?” This was the birth of Lenny and Larry’s.

Highlights from Barry Turner’s interview
  • [4:23] Why being an entrepreneur is awesome.
  • [5:50] There’s no time limit on success as long as you keep moving forward.
  • [9:33] The giant spotlight moment when 2 bodybuilders became entrepreneurs.
  • [17:30] How to find business ideas (and how business ideas find you).
  • [20:43] Why you can’t chase trends if you want your brand to last.

They didn’t have a business plan or any experience, but that didn’t stop Barry or his partner. They launched the company with only $1,400 doing almost everything themselves to get rolling — right down to designing their iconic logo. Gold’s Gym was its first client.

Today, Lenny and Larry’s products are available almost anywhere you can buy food — from Walmart to Whole Foods, and Target to Publix.

The effect of Lenny and Larry’s products have rippled across the natural foods space. Protein-infused snacks are everywhere as consumers are beginning to understand the importance of high-quality protein to their overall health and nutrition.

In this conversation, we discuss:

  • Finding an idea and taking immediate action
  • Enjoying the chaos around you
  • Why it’s better to show someone than to tell them

Now, let’s hack…

Barry Turner Resources and links from the show Show sponsor

LinkedIn Marketing Solutions: Every day, over 500 million professionals engage with content on LinkedIn, and chances are, your future customers are among them!

To redeem a free $100 LinkedIn ad credit, go to LinkedIn.com/HACK.

Dig this episode? Wait until you hear these…

The post Finding an Idea and Taking Action | Barry Turner appeared first on Hack the Entrepreneur.

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