GrowthHackers.com is the premiere destination for growth hackers to collaborate and get inspired to build effective growth marketing programs. The SEO category of the blog features some of the coolest tips to get you website on a better rank.
As Google begins rolling out mobile-first indexing to more and more sites, the search giant is seeing some confusion within the industry around mobile-first indexing and has decided to clarify some points on Twitter this morning.
We all want to be found online. Our websites and the content on them are there with the goal of attracting prospective customers and generating revenue with new business. A site that’s designed with SEO in mind makes it more likely that it will show in search and structured data contributes to SEO by making search results more appealing. Google defines Structured Data as “a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.” Although we may feel frustrated at times with how Google does things and changes in algorithms, Google’s ongoing goal is to organize information and make it presentable which is why we need to pay attention to features, such as Structured Data. People today want more than just links in the search results and Structured Data helps us provide that. You have come across sites that use Structured Data, such as in the below search result with compelling images. A result that includes more than the blue link is both visually appealing and simpler to read, making it more likely to be clicked on. Enriched search results may even be interactive, like mini applications, that provide the visual component in addition to interactivity. Structured Data is what powers these features.
It seems that in the age of semantic search, all you need to do is write quality content. However, you will need to apply some SEO efforts to let users and search engines find and rank it higher. Learn how to create content SEO-wise with the help of our guide.
Earlier this year, we asked the awesome /r/BigSEO redditors to tell us about the most embarrassing SEO fails they’ve ever witnessed. And boy did they respond! If you want to read something fun and educational, you'll love this. Common themes we see time after time:
Migrations gone wrong (classic)
Canonicalization gone wrong (often misunderstood)
Duplicate content issues (can be tricky)
Content pruning gone wrong (interesting!)
Implementing pagination using JS (oops)
Search and Replace mistakes (classic)
If you witnessed (or caused ;)) any juicy SEO fails yourself - please share them in the comments :)
The two most important skills in growth are finding great opportunities and executing with high velocity. In this blog post, we’ll talk about the first one, finding great opportunities. When new growth team members join growth, their initial mindset usually is to take on projects given to them and execute them well. However, to have more impact, growth team members need to expand their scope and deliver growth end to end, from ideation to execution to analysis. This blog post will talk about an important part of ideation, which is evaluating new ideas!
Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web behemoth about.com is sending shockwaves through the search industry. The portal is splitting itself into new, highly-specific websites – and with astonishing success. In this Unwrapping the Secrets of SEO, we examine whether we are we witnessing the renaissance of niche pages. Could this new trend drive a nail in the coffin for the strategy of online portals trying to be a one-stop-shop for users’ information needs?