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Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.

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Want to step up you Local SEO game? Below you can find a google sheet URL builder that will return results from specific IP addresses without having to rely on a VPN or log-in into the Ad Preview & Diagnosis in AdWords (which is also limited to the top 10-15 results). Here, you don't even have to go in incognito mode (but I will leave testing up to you). This is what I use to track local rankings for https://www.getkisi.com and other websites. Enjoy!

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One technology skill that is too-often ignored is regex. Regex searching and extraction is perhaps the single most useful, yet largely unknown skill, for web operations, SEO practitioners, web analytics teams, researchers, community managers, and digital marketers of all types.

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Results or Die – that’s the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketing Formula (due out March 27th) and he joins EDGE of the Web to talk about some of the ideas and inspirations behind the new book.

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As we know that people use voice search: more than 50% - while driving, another activity - a little more than 20% and so on. So as a business or marketing purpose how voice search will affect the SEO in 2018?

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For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. I’m here to tell you to stop using them.

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How do you get support within your company for your SEO efforts. In this article I've listed down the tactics I'm using to help the rest of the organization be supportive of SEO.

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It’s not about ranking #1… Well, it’s not only about ranking #1. Like all things that are driven by technology, SEO is constantly changing and has reached a tipping point where to compete you need to own more real estate on the SERPs. This means moving past the vanity of having your website URL’s ranking for your priority keywords, and instead accepting that Google ranks different types of content for different types of keywords; and the current type of content on your website may not be able to rank for the terms you’re targeting. This is quite literally what RankBrain is all about.

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While backlinks are Google's top ranking signal, PageRank won't die. Learn how it's calculated and find the tips on how to use this knowledge for better optimization. Explore the future of PageRank that can make a turn to linkless mentions.
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Hi all, Good morning! We have added a landing page for an eBook in the Resources section as well as on the homepage banner. http://www.intelliverse.com/resources/index.shtml http://www.intelliverse.com/ Same landing page in both the places and one common goal destination page. So, now how to track the goal completions from both the sources whether it is from Resources or homepage? I am aware of using tracking codes. But not sure how to track one destination (thank you) page from different sources. Is anybody out there to help me?

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