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Interview with Mandeep Kaur, founder at TribesforGOOD

TribesforGOOD develops the potential of individuals as changemakers, through our culturally immersive, educational and impactful experiences in India.

We have interviewed Mandeep Kaur, CEO at TribesforGOOD, to learn more about her background story, how she started TribesforGOOD,  and the future she hopes to create through her work.

Get inspired, get involved and ask any questions you like.

Let’s get started!

1. What is your biggest life lesson, or key takeaway from this interview, that you would like to stick with our readers?

We have seen that a person is either apathetic to people living in low-income communities or pities them, but there’s never a sense of connectedness with them. When you start interacting with grassroots communities from a sense of equality, it will impact the way you perceive the world. It will teach you important human qualities – respect for others, empathy, social structures, and most importantly how to be part of social change.

2. What was the inspiration for starting TribesforGOOD and how did you get started?

In India alone, there are over 2 million social impact businesses all working to develop solutions to the country’s most pressing social and environmental issues. More than 50% of these businesses are understaffed, leaving an opportune pool where businesses could be doubling their impact.

I got inspired to start TribesforGOOD while working for various smaller non-profits when I saw first hand how important it is to attract the right talent who believe in your cause and have the right business skills. Therefore, we aim to close the skills gap that exists between social impact businesses and those wanting to make a difference.

3. What are your happiest moments with TribesforGOOD?

There have been many setting it up: hiring our first team member, our first social impact journey and when New York Times Bestseller Pam Grout agreed to join us on the journey.

4. What future do you hope to create through your work at TribesforGOOD?

Today, while robots and Artificial Intelligence is taking over the world, we are carving out a unique niche for social causes and fuelling multitudes of innovative social enterprises around the world.

Tribes represents a group of changemakers, do gooders who want to reduce the disparity in our world. We want to build an ecosystem for groups of individuals who want to do GOOD be it volunteering, starting their own social enterprise or transitioning to social impact. We hope that the skills we equip the changemakers and will help them continue their social impact journey of their own in their home country.

5. What is the biggest obstacle you face in achieving this future?

Our biggest obstacle is Voluntourism. Voluntourism, a crunching together of volunteering and tourism, encompasses a broad range of activities where travelers are participating in some type of volunteering. The term gained negative media attention when multiple sources unveiled unethical practices in the industry such as child exploitation amongst orphanage volunteering in developing countries. In Nepal for example, a Unicef study found that 85 percent of all children in orphanages had at least one living parent. After the devastating earthquake in April 2015, Nepali orphanages became a lucrative business for opportunistic traffickers to solicit foreign volunteers to fundraise and work for free to support their profit-making enterprises. One of the fundamental issues in the voluntourism industry is that volunteers aren’t contributing to sustainable change. They lack education around the cause at hand and, in some cases, an element of self-serving interest is a primary motivation, rather than the idea of providing sustainable impact. This is why we aim to equip our customers with the correct skills, which is why we have introduced Volun-gearing.

6. How can readers participate in helping you achieve this future?

TribesForGOOD aims to provide a more sustainable solution to volunteering by pairing participants with social enterprises, enabling skills development and first-hand experience in the philanthropic and impact-driven arena. A person can either join us for Social Impact Journey in India – a 7-day experience in Mumbai, India in August or Volungear remotely. We travel off the beaten path to speak directly with community leaders, see local innovations in action, and understand how progress is being led from the ground up – the centers of innovation.

We have a journey in August, 2019 in Mumbai. You can see details here TribesforGOOD.com

Over to you

Share your thoughts about TribesforGOOD and ask any question in the comment section below. I’m really looking forward to reading your comments.

Grow your Nonprofit with the best Books Get 2 free Audible books + 2 Originals with a 30-day free Audible account
  • 2 free audiobooks + 2 free Audible Originals to get you started.
  • 1 audiobook and 2 Audible Originals per month after trial.
  • Audible is $14.95/mo after 30 days. Cancel anytime and keep all your audiobooks.
We’ve already made a selection of great Audible books for Nonprofits below
You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.

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Five Tips on Maintaining Work-Life Balance at a Nonprofit

Maintaining a great work-life balance is difficult for everyone, especially for Nonprofit owners. Check out these tips below, by Tatiana Morand, to create a better balance in life.

When your job feels like your calling, it can be hard to take time off.

However, between board meetings, grant proposals, and fundraising events, you might be starting to feel a little burnt out — which isn’t great for you or for your nonprofit.

Even when you’re passionate about your cause, sometimes you just really need to take a break.

However, I know that’s much easier said than done.

That’s why I’ve put together these tips on maintaining work-life balance when you work at a nonprofit.

1. Shut off your email

Technology has made it much easier to connect with your volunteer base and generate interest in your nonprofit, but it’s also made it a lot harder to shut off. (I’m definitely guilty of this too!)

Although it can feel like you constantly have important messages to reply to, it’s important to disconnect and take some time for yourself outside of work hours — which means not responding the second an email arrives in your inbox.

2. Develop a routine

Setting aside a specific time every week for recurring tasks can help you stay on track. Although there are sure to be other things that come up (why do grant proposal deadlines always seem to sneak up like that?), having a general structure can help keep routine tasks from catching you off guard.

This tip can apply to your personal life, too. By taking a few minutes in the morning to stop at your favorite coffee place, or knowing that you’ll meet a friend for dinner every Thursday after work, you’ll have something small to look forward to that can help separate your work and home life.

3. Learn to say no

Working at a nonprofit can mean being pulled in 500 different directions at once. However, for the sake of your mental health, sometimes you just need to put your foot down. Saying no to a new idea doesn’t mean you’re not committed — it just means that you have your priorities in line.

4. Start using time-saving tools

If you feel like you’re constantly doing the same manual tasks over and over, it might be time to invest in software that can do it for you. Tools like membership management software can help you streamline operations, giving you time back for more strategic planning and more face-to-face time with your members.

5. Don’t feel guilty

Out of all my tips, this is the most important.

If every time you’re taking a break you feel like you’re waiting to get back to work, or you can’t stop thinking about work, then you won’t feel any more relaxed then when you started. By recognizing that, as much as you love what you do, sometimes you need to take time off, you’ll feel much more refreshed and ready to get back to it at the end of your break.

Maintaining work-life balance can be difficult when you work at a nonprofit… but if you want to be around for the long haul, it’s a skill you need to develop. Keeping these tips in mind when you’re feeling overwhelmed can help you avoid burnout and cultivate mindfulness that will help you both at work and at home.

Author Bio:

Tatiana Morand is the Content and SEO Manager at Wild Apricot. When she’s not preparing content to help small membership organizations with big dreams, she likes to explore Toronto’s brunch and cafe scene.

Over to you

Share your thoughts about maintaining a work-life balance in the comment section below. I’m really looking forward to reading your comments.

Grow your Nonprofit with the best Books Get 2 free Audible books + 2 Originals with a 30-day free Audible account
  • 2 free audiobooks + 2 free Audible Originals to get you started.
  • 1 audiobook and 2 Audible Originals per month after trial.
  • Audible is $14.95/mo after 30 days. Cancel anytime and keep all your audiobooks.
We’ve already made a selection of great Audible books for Nonprofits below
You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.

Please enable JavaScript to view the

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5 Mistakes a Nonprofit Makes When Planning an Event

Do you want to plan an event for your nonprofit? Take a few minutes to read these 5 Mistakes a Nonprofit Makes When Planning an Event and get the best results.

There isn’t a single soul in this world that starts out trying to plan a lousy event. Event planners put their best foot forward to create the best event possible, but that does not mean it always pans out.

Unfortunately, sometimes things go south. Some events will fail and not only that, they’ll fail so spectacularly that instead of a successful event that meets all of your nonprofit hopes and dreams, they do the exact opposite. This means that your organization loss precious resources and now you have to get creative with PR to recover from the whole thing.

That being said, there’s a number of ways you can avoid having a much bigger problem on your hands during your event planning efforts with your organization. How can you make sure that your nonprofit event that you’re planning is a resounding success?

I really wish I could give you a one-size fits all solution, but we haven’t quite gotten that algorithm down yet. There are, however, certain mistakes you can avoid during your event planning efforts that increases your chances of success.

Here’s a few mistakes to avoid that should help your event go a little more smoothly:

1. You Don’t Have A Contingency Plan

Event planning is ground zero for unwanted and unexpected situations. They’re inevitable and it’s up to you and your event planning team to minimize the impact they have on your attendees. If you’re really good, they won’t notice at all- but that takes planning.

You need to take all possible scenarios into account. Weather, backup dates and venues, and communications prepared should the need to postpone arise.

2. You Aren’t Rolling Out The Red Carpet For Key Donors

Nonprofit events are complex in the sense that they’re multifaceted- fundraising is only one part of an event’s purpose. The event gives you an opportunity to speak with donors in a fun environment and connect with them in a way you wouldn’t be able to do otherwise. This is your time to build strong relationships with your donor base.

One ‘amenity’ you can offer is assign a volunteer or staff member to high profile donors who will be in attendance at your event. This makes these key people feel valued as you make the extra effort to get to know them and greet them.

3. No One Knows Your Fundraising Goals

Being transparent in a nonprofit environment is incredibly crucial these days and this is no different with your fundraising goals at events. Transparency with your goals helps you achieve two different things:

Building trust equity with your donors.

4.  Provides a strong call-to-action

Tell your event attendees the specifics that you’re trying to accomplish often during the event. Even better? Tell them ahead of the event itself. Giving donors a clear direction will help them understand how their role benefits your organization.

No ‘After Party’ Engagement Plan

Perhaps the biggest mistake an event planner can make in this space is not strategizing and having a post-event engagement strategy in place before the event even happens. If they do have it, they often make the mistake of not implementing it immediately following the event.

Reminding attendees of the experience they just had and saying ‘Thank you’ with a text is a great way to start the engagement post-event.

When it comes to major donors, however, don’t just send a text! This is where it’s time to pick up the phone and thank them personally for attending and contributing to your organization.

5. Lacking A Time Driven Agenda

When events don’t have a time driven agenda, they tend to run too long and wear out their welcome. Attendees will be more focused on leaving and getting home than they will be on your cause.

This is the moment to create positive experiences through refining in three stages:

– Registration: If you focus on nothing else, optimize the check-in. There are tools like RSVPify that make this process as easy and convenient for attendees as possible.

-Event: Focus on keeping attendees engaged. This is your major priorty as if you don’t, they may not show up to your next event. Utilize staff and volunteers intelligently and place them at key places to direct attendees from point A to point B.

-Ceremony: Create time slots for key speakers at the event and let them know what you expect before the event even starts. Keeping your speakers from going off topic will help keep attendees engaged and interested.

All of these mistakes are common, so if you have found you’ve made one or two of these nonprofit event planning faux paus, that’s alright. Learning from them is the most important thing. When you plan your next event, take the time to plan for some of these points so that your event will be smooth, successful, and hit goals!

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Author Bio:

Kristen Bowie is a marketing leader, forging the path with data-driven decisions. When she’s not writing for thought leadership and creating sponsorship proposals at Qwilr, she’s hanging out with her two urban dwarf goats, painting, or is out watching a local band.

Over to you

Share your thoughts about planning fundraising events for your nonprofit in the comment section below. I’m really looking forward to reading your comments.

You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.

No fixed costs. You decide how much you donate.

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Landing Pages for Lead Generation: 5 Ways to Drive Conversions for Non-profits

Get more donors and volunteers by following these 5 tips for landing page optmiziation.

Landing pages are one of the most versatile and useful tools for online communication. This is especially true for organizations with a lack of resources which means that our communication has to work even harder to get the message across.

It could be that we have spent a lot of time and money into ads and marketing campaigns but our conversion rates are still low. Ideally, we want most of our visitors to turn into donors. Luckily for us, it does not necessarily mean that a complete overhaul is needed. Usually, it is common practice to go from the bottom up. The smallest changes are the most cost-effective and can potentially bring the biggest results and grow your non-profit online: donations, subscribers, volunteers, etc. In this article, we will go over several ways on how to create high-converting landing pages.

1. The basics

First of all, what is a landing page? A landing page is a web page. It has no links, internal or external and incorporates multimedia files like images, along with the text. It serves for a sole purpose to guide the visitor towards a predetermined desired outcome. If a website were a common, everyday store, a landing page would be a conversation with a sales representative helps the customer choose a product. But since we are talking about digital, online mediums of communication like the Internet and mobile devices, we do not have this eye to eye opportunity. Instead, we are using tactics like a landing page to catch the attention of our audience. It is important to mention that a landing page should not be mistaken for a sales page. A landing page can be used to work with a specific offer and serve traffic from a specific place. In other terms, we can use separate landing pages for traffic from social media, blog posts or webinars. The main takeaway here is to match the offer from the source of the link to the content on our landing page.

2. Running a campaign

We can use landing pages as a quick way to generate online content for specific campaigns. It can be used to create a topic, add images and a communication method, forms or call-to-action to start spreading the word. In the case of a non-profit we should pick one goal and write it down at the top of a page. That way, the page visitor will know exactly what to do, when they open your page.

3. Targeted donations

Every non-profit organization, ironically, has a donate button. The problem with it is that landing pages usually offer the same message to all potential donors. One of the benefits we can create in our landing pages is custom donation pages with segmented messages. If a portion of people has signed up during a specific campaign, we can use a quick landing page with custom messages and visuals to reinforce that campaign. It can also be used to update our constituents on the progress of the campaign and how our organization has aided it. Landing pages offer us the ability to create custom messages and avoid generic donation pages.

4. Delivering value

Since we are constrained by using online mediums in this situation, making an effective pitch on the internet is considerably more difficult than in person. We are devoid of the benefits of human interaction, which is arguably the greatest factor in successfully making a point. Additionally, online interaction has significantly shortened our attention spans. Meaning, if we do not immediately give our visitors the information they need, we have just a few short seconds before they move on. Luckily for us, there are ways to capture someone’s attention and retain it. The most effective method is to immediately pitch with some sort of an offer that directly benefits them. Let’s go over some of the examples. If donations are our goal, we need to tell a visitor how their donation will have the desired impact and where. We can get more members by listing all the benefits of joining our organization. To get more email subscribers, we come back to the notion of providing value. It can come in forms of free resources like guides, whitepapers and eBooks in return for their email. If we are giving away free reports, we need to state the full name of it and the description of the benefits it provides. Finally, if we are looking for volunteers, it is the same formula. Listing the benefits of volunteering and showing visual content of happy volunteers at our events will put a human face on the entire process. For any further information on how to achieve this attention-capturing combination, we can always consult organizations like the GWM SEO and web design professionals.

5.  Knowing our audience

Whatever tactic we choose to employ, it needs to be specific for the type of audience that we have in mind. Before actually building a landing page, we need to do our due diligence and understand who is going to be landing on that very page. What is it that we want them to read? How do we want them to feel when they first see our landing page? And finally, what is it that they will take away from the experience? These questions need to be answered before any action is taken towards building a landing page. Once we have them, our conversion rate will be much favorable from first taste when landing on our page.

Landing pages, if done right, can be a very powerful tool for us as a non-profit organization. To sum it up, it needs to be simple, persuasive and attention-holding. In return, they can help us achieve multiple goals like growing our email subscriber list, increasing our membership base, and bringing in more donations. With these effective methods, we will see the difference they can make for all of our goals in no time.

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Over to you

Share your thoughts about creating effective landing pages for your nonprofit in the comment section below. I’m really looking forward to reading your comments.

You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.

No fixed costs. You decide how much you donate.

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Making a Difference: Teen with Crohn’s disease helps kids in the hospital

The story of Jakob. A 13-year-old boy with Crohn’s disease and the founder of Seedz4Needz is helping children in the hospital.

Jakob Zernick has been through a lot in his life. He still needs to visit the hospital frequently, but he decided to make it a positive experience by visiting other children in the hospital and bringing gifts. 

Jakob has started Seedz4Needz. He plants vegetables, sells them and buys toys, blankets and other goodies for children in the hospital he visits. 

He recently went to the hospital for his infusion and delivered thirty blankets and lots of board games.

“It makes me feel great, like awesome,” Jakob said with a laugh.

For a little kid, he’s got a really big heart and he is determined to help make the time children spend in the hospital less daunting. 

Nothing feels better for Jakob than giving toys to kids who are suffering from an illness.

Jakob’s biggest challenge is balancing his Foundation, school and all other activities he is involved in. Gardening and growing everything from seed is a lot of work and he must manage his time between schoolwork, activities and his Foundation especially from March – July.

Jakob 2 years ago. The start of Seedz4Needz
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Share your thoughts about Seedz4Needz in the comment section below. I’m really looking forward to reading your comments.

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Let’s create memorable content and reach tens of thousands of people.

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Social Media Monitoring Tools for Non-Profits

Your Nonprofit is a champ in Social Media Marketing and your Brand is getting mentions throughout many channels. How do you Monitor Success and reply accordingly? Check out these Social Media Monitoring Tools by Lilian Sue.

What exactly is social monitoring? It’s basically the measurement side of social media content marketing. Social monitoring is the process of watching different online sources for mentions of your organization, whether by name, through branded hashtags or by link. These mentions could come from blogs, websites, online newspapers/media outlets, videos and on various social platforms such as Instagram and Twitter.

Mentions can happen at any time based on the original content you’re sharing from your blog, or content you’ve curated via an e-newsletter or Facebook. Chances are, if you’re putting it out there, there’s going to be people sharing the content on different platforms and mentioning your organization/brand.

Where social monitoring really earns its stripes is when you’re promoting an event, launching a fundraising initiative or influencer campaign and sharing consistent content updates. Your audience will pick up on this, especially if you’re using a branded hashtag and start to share, re-tweet and create their own content using your special hashtag as well. Keeping track of all the mentions, shares and re-tweets during a campaign is nearly impossible without a good tool at your disposal.

Here are a few free/fairly affordable social monitoring tools and how they can benefit non-profits.

Talkwalker Alerts

An alternative to Google Alerts, Talkwalker is also available for free and doesn’t send you notification emails one at a time. Talkwalker Alerts scans every available source for brand mentions from websites like Mashable to blogs, forums like Reddit and social media feeds like Twitter and collates all of them for you in one email.

Talkwalker gives you the top results mentioning your brand or keyword (such as the tweets with the most engagement), making them a great free alerts service that includes mentions from social media. You’ll also be able to filter the results you want based on sources, so if you only want blog sources, you can have them. They also offer and allow you to set up how often you’d like to receive alerts in your inbox.

Social Mention

Another free social monitoring tool, Social Mention monitors blogs, microblogs, images, comments, bookmarks, events, audio, Q&A and videos for any mentions of your organization. Mentions are then displayed on the results page and you have the ability to export the results in an RSS feed, email alert or CSV/Excel file. On the left sidebar, you’ll be able to see that Social Mention measures how many re-tweets there were of each mention, how many authors created the content, when the last mention was, how many hours separate each mention and the top keywords, sources, users, hashtags for the results.

In addition, the sidebar also tells you whether the sentiment is positive or negative and what the strength, reach and passion is for all the mentions. In other words, the tool will calculate how far each mention has reached, whether audiences feel passionate about the content and how strong it is based on the number of people that interact with it.

Twilert

An affordable and easy to use monitoring tool for Twitter, Twilert captures all brand mentions on the platform, including those that have URLs, contain keywords and branded hashtags. You can also set it up to record mentions in real time as well, making sure nothing falls under the radar. The advanced Boolean search options allow you to execute deeper searches into the tweets you want to see, letting you monitor users, exclude/include keywords and search for specific tweets based on language or location.

Every tweet is sent to you via email digest and the search history and email digest will keep of all the important tweets, allowing you to return them any time you like. You can also monitor multiple brand accounts and searches simultaneously and email the digests to pre-determined groups.

Not only does Twilert help you monitor brand mentions but it can help you generate new fundraising opportunities and guest-posting spots on different blogs to raise your organization’s profile. Email alerts sent straight to your inbox can also help you answer potential donor questions, even if they forget to tag your account. The most popular option is the Pro package which is $19/month but allows you to create 20 alerts and have unlimited alert emails as well as searchable history and the ability to export mentions in RSS feeds.

SocialClout

With SocialClout, you’ll have the ability to monitor social conversations with real-time coverage on Facebook, LinkedIn, Twitter, Instagram and YouTube. The keyword search functionality will allow you to track a campaign hashtag, brands, services and even other organizations being mentioned on various networks.

Insightful reports analyze numerous data points and allow you to see all the status updates from each social platform as well as the geographics and demographics of where the conversations about your campaigns & organizations are happening. The automated sentiment analysis helps you identify who your brand advocates/key influencers are and if there are any negative sentiments surrounding your brand.

With the Starter Plan, you can get 30 days of extra validity for $49 USD that will allow you to add up to 5 social media accounts & 5 different platforms. You’ll also be able to generate up to 7 in-depth reports and analyze up to 4 competitor profiles with priority email support to help you when you’re stuck. Any time you get stuck, SocialClout has dozens of tutorials, blog posts and email/chat support to answer any questions you might have.

 

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Author Bio:

Lilian Sue is a marketing communications professional with over 10 years of experience developing integrated multi-channel marketing campaigns (copywriting, social media & PR/media relations) for lifestyle brands, indie film & television projects, B2B companies, tourism/hospitality & food/beverage brands. Learn more about her work at In Retrospect Writing Services.

Over to you

Share your thoughts about monitoring social efforts of your nonprofit in the comment section below. I’m really looking forward to reading your comments.

You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.

No fixed costs. You decide how much you donate.

Please enable JavaScript to view the

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How to Create an Effective Content Strategy for your Nonprofit

Why is Content Marketing important for Nonprofits and how to create an effective Content Marketing Strategy for your charity. Check out these tips by Josh Wardini.

In the ever-evolving digital world, every organization needs a solid online presence to reach and connect with their intended audience. For nonprofits, digital marketing is a heaven-sent for its low cost yet effective ability to build social awareness, strengthen fundraising efforts, and spread their advocacy.

With the help of various digital channels, you will be able to get the message across and realize your vision. One of the most important digital marketing tactics is search engine optimization (SEO).

It is a cost-effective way to generate traffic for your nonprofit organization and establish the path of your potential donors and volunteers. In fact, stats show that search engines actually drive 300% more traffic to sites than social media.

While technical aspects of SEO like site mapping, link building, and keyword research are important, there is another consideration that needs to be emphasized again and again—content strategy.

Most search engines favor websites with fresh and original content, tending to rank them higher in the search engine results page. Producing high-quality content also provides value to your readers who are looking forward to informative and relevant content.

Having a sound content strategy that goes hand in hand with your SEO efforts can work wonders for your organization. How do you start one?

Content Alignment

The first thing you need to do when planning out your content strategy is to identify your organization’s goals. What are you trying to accomplish? Whether it is establishing your nonprofit’s online presence, attracting visitors to your websites, inviting donors and volunteers, or generating funds, you need to ensure that your goals and content strategy are aligned.

Your organization’s goals and priorities dictate the angle and drive of your content, making it more effective in holding your audience’s attention and convincing them to take action.

Understand Your Audience

Before you start creating your content, you need to get to know your audience first. It is an essential step to a successful content strategy. Knowing and understanding the behavior of your target audience will help you determine what kind of content to share and on which platform.

If your organization is catering for orphaned children, you have to make sure that content is relevant and engaging enough for those who want to help out on your cause.

Plan a Content Calendar

Planning is the key to every strategy. An editorial calendar can help you plan out the kind of content you are going to produce and when and where you are going to distribute it. Will a blog post suffice or should you enlist the help of social media to get more reach? Should you go for a text-based content or try out video marketing?

Your editorial calendar will maximize your strategy’s effectivity, giving you ample time to work on high-quality and original content that your audience will love to consume on a consistent basis.

Audit Your Existing Content

Just because you have published content on your website and social media pages does not mean your work ends there. Your content strategy is an ongoing process that needs constant monitoring. You have to make sure that the content you have produced before is in alignment with your goals and is still relevant in the present time.

The best way to do this is to audit your website and other digital channels. This will also help you identify areas of improvement and determine which content type works best in engaging your audience and achieving your organization’s goals.

Conclusion

When you have an effective content strategy in place, you can expect amazing results, especially when it comes to improving your SEO strategy. Content helps actualize your SEO goals, from using well-researched keywords to building links that can boost your organization’s credibility.

As a matter of fact, SEO without a content strategy can be pretty useless. Good content ensures a steady flow of traffic and higher rankings in SERPs. Both need each other to stay successful.

Infographic

Check ou the full infographic on: ‘7 Trends You Must Know For a Successful Digital Marketing Campaign‘.

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Over to you

Share your thoughts about creating a successful content marketing campaign for your nonprofit in the comment section below. I’m really looking forward to reading your comments.

You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.

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10 Companies with Strong Senior Women Leaders

Strong women in leadership works! Get inspired by these 10 women fulfilling their leadership roles in corporate companies and share your thoughts.

“If you want anything said, ask a man. If you want something done, ask a woman” by Margaret Thatcher.

Over the century’s women have been considered better leaders than men due to empathy. It has been proven that there is a difference between men and women thought process, that doesn’t mean men are smarter than women. After all the research the majority leadership positions are filled with men. Due to #MeToo movement and such other activities, women have started acquiring their rightful position in the office.

According to Forbes, Out of 500 fortune companies, only 10.97% of companies are headed by women in the industry. There are only 22 female Presidents or Prime Minister in the world and about a dozen executives at the helm of Fortune 500 Companies. When a company has to take a decision they have to consider both, the customer as well as the employee. Having a senior female leader leads to less gender discrimination in Promotion, Appraisal, Project Distribution, and Retention. This opens the gate of the company for more intellectual and qualified people. A strong female presence also benefits the workplace as she has a command over her language, Control over every employee and understands the situation of an individual, which boost the energy of the workplace environment resulting in fruitful revenue.

Here are the 10 women who have gifted their company generation of progress,

Marne Levine at Facebook

Marne Levine is also known as “Trash Queen” when she did a project on waste Management at Harvard University. She joined Facebook as Vice President in the year 2010 and later became the first COO of Instagram in 2014. Marne helped Instagram grow from 300 million to 1 billion and a team of 100 to more than 1000 employees. She also opened offices all over the world. She has been remarkable with her skills and ideas.

Jennifer Fleiss at Rent the Runway

Jennifer Fleiss is the Co-founder of Rent the Runway and as of 2018, she is the head of Jetblack, a firm operating within Walmart’s startup incubator. She manages the Growth and long term strategic planning of the business, which also includes the partnership and sponsorship sales. She has been giving her contribution to the Companies wide infrastructure, Project planning, and key logistic decisions.

Angela Braly at Wellpoint

Angela Braly is the Chairman, President, and CEO of WellPoint. After Braly joining in 2007, they experience healthy growth with revenue approaching $60 billion, and the employees around 37,500 people. Her focus was always to create the best Healthcare value by making it more affordable, providing access and guidance to the right care and healthy living.

Indra Nooyi at PepsiCo

Indra Nooyi the CEO of PepsiCo. She joined the company in 1994 and was named CFO. After she became the President in 2001, the revenue has seen a rise of 72%. She was blessed with the ability to restructure the company which resulted in double profits. She was named the world’s fourth most powerful woman by Forbes in 2011

Ursula Burns at Xerox 

Ursula Burns is the first ever African-American woman to become the CEO and take such a position in the Fortune 500 Company. She has prevented the company from filing bankruptcy in 2001 and made it a sustainable and profitable company, with employee strength of 77,000.

Irene Rosenfeld at Kraft

Irene Rosenfeld is the CEO of Kraft, the world’s second-largest food company. She has been a leading voice in the industry for over a decade. She has raised the bar of Kraft company and helped them acquire other big brands, such as Cadbury for more than 10 billion pounds. She has been tenth ranked as the most powerful women list of Forbes in 2011.

Sally Grimes at Tyson Foods

Sally Grimes is a Group President at Tyson Foods. She has been responsible for nearly $10 billion of the company’s $40 billion business. She looks after a team with more than 20,000 employees as well as the rapid growth of the company, innovation, insight and foodservice. She has been named as the most powerful women to watch list of Forbes in 2018.

Barbara Humpton at Siemens 

Barbara Humpton is the CEO of Siemens USA. She has been guiding the strategy and engagement of the company. She has been serving the largest market in the world, with more than 50,000 employees and over $23 billion in revenues and $5 billion in the annual report.

Janet Foutty at Deloitte 

Janet Foutty is the chairman and CEO of Deloitte Consulting. As CEO of Deloitte, she has to lead a business of $9 Billion compromised of over 45,000 professionals. She has been helping Fortune 500 companies and Government agencies, turn the complex situation into profit-making opportunities.

Dhivya Suryadevara at General Motors

Dhivya Suryadevara is the first Female CFO in the 110-year history of automakers, which makes General Motors one of only two Fortune 500 companies to have CEO and CFO as women. Dhivya Suryadevara has been experienced and has several leadership skills which are proved by the results delivered by her over the years.

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Author Bio:

I am Aliya Sayed, Working as a Content Writer for Women Freelancer  – A platform for hiring Freelance women who want to work from home. Over the past 1 Year, apart from working 9-5, people know me as a Blogger. I have worked as a Fashion Blogger and at later stage pushed myself to Food Blogging. I am addicted to Poetry, Short stories, and Sitcoms. I write Sensitive Topics, Articles, Blogs, and Website Content. I am spreading my pen in the sector of technical writing and poetry.

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Three Tips To Gear Up Your Non-Profit Marketing In 2019

How could you gear up your Nonprofit marketing in 2019? Which steps could you take to get more donors and build your Nonprofit’s brand? Check out these three tips by Ashley Lipman.

Solidifying Your Non-Profit

A not-for-profit organization still makes money, and if that organization wants to stick around, it needs to keep making money. Here’s the thing with a not-for-profit: the goal of such organizations isn’t to become profitable, it’s to provide a service. But to provide a good service, you need sound financial foundations. Obtaining these is easier to conceive than achieve.

Following, three strategies will be explored to help maximize your marketing effectiveness this year, and in the years to come. Basically, you want to get more operational value with less operational cost, and make such a thing core to operations going forward. Consider the tactics to see if they apply to your present situation.

1. Be Sure You’re Technologically Savvy

Marketing technology maximization can save tens of thousands of dollars a year, if not a month—depending on the size of your non-profit, of course. Tech can also get your information in front of the right people with greater speed and cost-effectiveness. Consider, for example, mobile interface.

As of 2018, for the first time, people accessed the internet more through mobile devices than a desktop interface. This means applications and websites which were mobile-optimized likely recouped greater clientele conversions than those that weren’t. As a non-profit, you need to get ahead of this trend, and the cost of doing so could well constitute a deduction.

Additionally, consider SEO, or Search Engine Optimization. You’ve got a target market you’re trying to reach, but they may not know you exist—even if they continuously search for what you provide. With SEO, your results become more visible at the top of SERPs (Search Engine Results Pages). The right SEO agency can be key; at least consider a consultation.

2. Maximize Available Networking Assets

Dovetailing from staying contemporary with the latest tech trends, you need to look at the networking assets you already have available, like email addresses. You can explore bulk by clicking on this link. The truth is, there are many best practices in terms of .

For example, segmentation. If your non-profit has a list of big-ticket donors who regularly send you high donations, you might want to send emails to them which are different than those you send to contacts you’re interacting with for the first time. If you send regular donors what is essentially faceless spam, it’s going to have a negative impact on their donations.

Meanwhile, if you send new contacts the sort of information you’d traditionally give to a big-ticket donor, it could scare them away from being a patron of your non-profit. Personalization can additionally be key, but there are ways to automate personalization using form emails and templates where you simply plug idiosyncratic details of contacts into the message.

Also, when you send emails is important. People are more likely to read a message of the marketing kind at certain times during the day, and this will differ depending on demographic and location. Lastly, consider using a personal email address to send out such emails, as it makes it more likely people will open them.

3. Conserve Resources Wherever Possible—Including Time

Non-profits should be the hoarders of the business world. Throw nothing away unless absolutely no future value can be obtained from it. Computational technology must be maximized. Generally, tech has a three to five year lifespan. You need to get a minimum of five years from all devices, then use them as backups or sell antiquated equipment to electronics companies who need to recycle either metal or other components.

Don’t just throw anything technological out, find ways of recycling components. This is true of technology, furniture, transportation, custodial equipment—you name it. Whatever you use either digitally or physically must be maximized. Coupons, tax deductions, mergers, partnerships, and other similar cost-saving measures should all be used.

For example, you can save a lot of time in capturing data from .PDF documents through Parserr. Where before, someone paid by the hour for your business (or working for free) would waste hours pulling information from .PDFs by manual transcription, with solutions like Parserr, you can just pull out the necessary information and get on to being productive.

Time is money. When you can optimize the utility of workers or volunteers among your non-profit, then you can get much more worth from them than would otherwise be possible. Accordingly, you need to continuously be finding ways of maximizing such potential. When you can do that, additional resources become available for more efficient targeted marketing.

Streamlined Non-Profit Organizations

Conserve all the resources you can in terms of physical and abstract assets—such as time—whenever possible. In terms of networking and other outreach, use known best-practices to ensure whatever outreach you do has the most impact. Lastly, ensure whatever technology you use is as cutting-edge as you can afford, and explore means of deferring tax to succeed here.

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Ashley Lipman is an award-winning writer who discovered her passion in providing creative solutions for building brands online. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches.

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Share your thoughts about how to become more effective with your nonprofit in the comment section below. I’m really looking forward to reading your comments.

You have a story to tell. We want to help.

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Interview with Dr. Christophe Claude Charles-Alfred, a board member of Kids Empowerment

Learn how Kids Empowerment aims to realize the full development of children and youth by full compliance with international law & best practices.

We have interviewed Dr. Christophe Claude Charles-Alfred, a board member of Kids Empowerment and legal expert in Human Rights Law, notably child rights law and transitional justice to learn more about his background story and the future he hopes to create through his work

Get inspired, get involved and ask any questions you like.

Let’s get started!

Q: What is your biggest life lesson, or key takeaway from this interview, that you would like to stick with our readers?

Dr. Christophe: Children are the greatest wealth of humanity. They are the present. Indeed, on the African continent, for example, more than half the population is under twenty years of age. They are also the future because one day, when they have acquired enough maturity, they will take power. It is therefore up to us today, we adults, to protect them because they are fragile, and to support them in a logic of empowerment.  

Q: Can you tell us more about yourself? What is your passion?

Dr. Christophe: My name is Christophe-Claude Charles-Alfred. I’m 38 years old. I am a law researcher (I am a collaborator member of the Caribbean Laboratory of Social Sciences at the University of the French West Indies) and a young entrepreneur working to promote natural vegetal fibres. Finally, I am also a co-founder with Caroline Newman and Anna Kurdova of Kids Empowerment. I like music and cinema.

Q: What was the inspiration for starting Kids Empowerment and how did you get started?

Dr. Christophe: Caroline Newman, Anna Kurdova and myself, all three jurists specializing in the protection of children’s rights, have been particularly concerned about the massive arrival in Europe of children on the move. We were eager to help them. In addition, we asked ourselves the following questions: who are they? Where do they come from? What difficulties have they faced during their migration journey? Do European States provide them with a sufficient level of protection? Do they know their rights? We also wanted to facilitate the meeting between these children and ours so that they could become the main actors of their own destiny. We created Kids Empowerment to make our ambitions come true.

Q: What were your biggest challenges up until now?

Dr. Christophe: There are two: the first is an international survey on child migration around the world. I would like to take this opportunity to thank all the partners for this action. The second is the creation of a digital application enabling unaccompanied minors to know their rights once they have arrived in Europe in general and in France in particular. These two projects are ongoing.  I would also like to ask all those who would like to help us to join us because “alone we go faster, together we go further!”

Q: What are your happiest moments with Kids Empowerment?

Dr. Christophe: These are moments of sharing and meeting with the other members of the association as well as with the trainees.

Q: What future do you hope to create through your work at Kids Empowerment?

Dr. Christophe: As the name of our organization indicates, I dream of children’s empowerment because they are the only ones capable of taking their destiny into their own hands. They just need the support of adults. To illustrate this idea, I will quote an extract from Khalil Gibran’s book, The Prophet:

Your children are not your children.

They are the sons and daughters of Life’s longing for itself.

They come through you but not from you,

And though they are with you yet they belong not to you.

You may give them your love but not your thoughts,

For they have their own thoughts.

You may house their bodies but not their souls,

For their souls’ dwell in the house of tomorrow, which you cannot visit, not even in your dreams.

You may strive to be like them, but seek not to make them like you.

For life goes not backward nor tarries with yesterday.

You are the bows from which your children as living arrows are sent forth.

The archer sees the mark upon the path of the infinite, and He bends you with His might that

his arrows may go swift and far.

Let your bending in the archer’s hand be for gladness;

For even as He loves the arrow that flies, so He loves also the bow that is stable.

Q: What is the biggest obstacle you face in achieving this future?

Dr. Christophe: The resistances and conservatism of adults.

Q: How can readers participate in helping you achieve this future?

Dr. Christophe: Having confidence in our children who already have the solutions to the questions we are asking ourselves.

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Share your thoughts about Kids Empowerment and ask any questions in the comment section below. I’m really looking forward to reading your comments.

You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.

No fixed costs. You decide how much you donate.

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