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We’re asking all our members and readers to offer their feedback on this year’s Mother’s Day activity compared to last year.

We appreciate your participation in this survey, as gauging the success of the Mother’s Day holiday is invaluable to the success of the floral industry.

Click here to begin.

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Mother’s Day is just around the corner, is your business ready for this busy floral holiday?

Having a decent plan in place to make the most revenue during Mother’s Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother’s Day holiday.

1. Promote Your Floral Business!

Begin by using your Floral Website and Social Media sites to start marketing your floral arrangements and your business.

Images & Products
    • Post high-quality photos of your work or any specials you are offering during Mother’s Day on your website or Social Media platforms.
    • Don’t forget to link your social media posts to your website!
    • Mother’s Day products should be prominently displayed and easily accessible throughout your website.
Hours & Policies
  • Clearly post your shop’s business hours on your website and social media.
  • Having clear policies and return/substitution policy will alleviate any headaches for you and your customers.
Promotions & Discounts
  • Increase traffic to your store by offering deals or discounts on pickups rather than deliveries.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Don’t forget to update your product pricing to cover your costs.

Note: Promoting does not always have to mean discounts. Remind customers why they should order flowers through your business.

2. Staffing, Scheduling and Duties, Oh My!

Making sure you have enough coverage can be overwhelming during the holiday rush. Not to worry, take a deep breath and follow these great tips!

Hiring
  • If hiring extra help, offer them a day to come in before Mother’s Day week to go over job responsibilities and training.
  • If hiring extra drivers, discuss with them if you require them to use their own vehicle.
  • If you can, keep a standby driver at the shop to handle new orders for delivery.
Employees
  • Have an employee meeting and discuss what is expected of them during Mother’s Day
  • Make sure to explain how important everyone shows up and does what is expected of them.
  • Encourage and Praise your employees and floral designers. Its always better to be positive than negative.
Scheduling & Duties
  • Have your Mother’s Day week schedule out two weeks in advance. That way there are no surprises to your staff and you have time to make adjustments.
  • Go over job descriptions with employees as its always nice to have a reminder of what everyone’s responsibilities are.
  • Assign sections for the delivery drivers in specific areas. Add finished flower arrangements to this area with the date of delivery that is bold and clear.

 

3. Don’t Forget your Flowers & Supplies

Making sure you have enough flowers and supplies to get through the holiday is important.

Supplies
  • Start looking around for supplies, containers, baskets and vases weeks before Mother’s Day.
  • Visit your local supplier. However, don’t forget to visit discount home stores and dollar stores. You can find some great unique items.
  • Don’t settle! Shop around for the best deals on supplies and florals.
Flowers
  • Start ordering your Mother’s Day flowers early to get the best value.
  • Don’t forget to shop around if you buy from multiple wholesalers.
  • If you are comfortable, get your flowers through a floral auction. A great opportunity to get some discounts when purchasing in large quantities.
  • Make sure to order flowering plants, orchids, and dish gardens. These are big sellers and require very little work.

Note: if you are new to the floral industry, Mother’s Day spans for a week, not a day. So order enough flowers!

4. Start Prepping & Showcasing your Flowers!

Stay ahead of the game with these prepping and showcasing tips during the busy holiday rush.

Prepping
  • Prep your flowers when they arrive.
  • Teach your front of store staff how to wire flowers to help cut down the time.
  • Cut any ribbon and make bows ahead of time
  • Green any vases, baskets or containers.
  • No wastefulness! With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.
Showcasing
  • Gather up all your add-ons and gift items and display them prominently in the store.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
  • Make sure your flower shop and displays are clean and have an inviting atmosphere.
  • Remember if Employees have time to lean, they have time to clean!
Work Ahead
  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are any last minute orders.
  • Place pre-made orders in a cooler, well tagged with date of pick-up or delivery.
  • Mark any time sensitive orders and bring those to the front of your cooler.

Note: It helps to have a system that works best for you. However, working on orders per day can feel overwhelming, so staying ahead of the game is always best.

5. Take Care of Yourself

It is important to take care of yourself during this busy Mother’s Day week.

  • Wear comfortable clothes and shoes.It’s best not to wear open toe shoes as this can be an insurance liability in some areas.
  • Make sure you eat! Breakfast, Lunch, and dinner are important—don’t skip meals!
  • Get enough sleep. No one is at their best with lack of sleep.
  • Take mandatory breaks.
  • Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business. The world can’t survive without florists!
  • Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

Tip: Bring in extra shoes and store them in your cooler to remedy those aching feet. 

We would like to wish all florist a very successful Mother’s Day!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

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Create Beautiful and Profesional Proposals with Floranext New Advanced Proposals

Floranext has the new solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.

Try Floranext New Advanced Proposals

Features of Floranext’s New Advanced Wedding/Event Proposals Make Your Job Easier

With Advanced Proposals, florists can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.

Easy to Use

With the new Floranext Proposal user interface, Floranext Advanced Proposals are easy to create, organize and manage. Florists are able to build a floral arrangement from the bottom up with flowers and supplies.

Customize Each Proposal Email

Add your business’ personal touch by adding a personalized message to each proposal with a customizable email template. Each client is different and adding that personal touch matters.

Take Payments

Track and take customer credit cards and payments for deposits and payments.

Increase Your Profits

Add markup, labor and then easily check to make sure you are pricing your flowers correctly. Making sure your weddings and events are fairly priced yet profitable.

Flower Catalog

With the Floranext Advanced Proposal’s flower catalog, it gives you the opportunity to record your pricing for your flowers and use these to help build your beautiful and professional proposals.

Building Components

Build components like bridal bouquets, boutonnieres and more by adding the specified number of flowers for every arrangement.

Shopping Lists

Flowers and supplies composed to build your proposals can help generate a shopping list to order flowers and supplies.

Cloud-Based Software

Use Floranext Advanced Proposals on your own computers, choose the best platform for you. 

Try Floranext New Advanced Proposals

Why try Floranext’s New Advanced Wedding/Event Proposals?

We understand that florist wedding and events are a core part of a floral business and creating beautiful proposals can be challenging.

We’ve all been there before: notes, images, spreadsheets, word documents and countless emails sent back and forth between your clients can be a nightmare. So why not use one program to make professional proposals and keep everything organized?

Get rid of the multiple programs and keep everything organized with Floranext Advanced Proposals. Our newest software allows you to create beautiful and professional proposals in a matter of seconds by adding images, components, personalized messages and more letting you focus on what’s really important, your floral business.

Start giving your wedding and event proposals more impact with Floranext’s newest Advanced florist wedding/event software today!

Try Floranext New Advanced Proposals

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

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Create Beautiful and Profesional Proposals with Floranext New Advanced Proposals

We are excited to launch or new Florist Wedding/Events Proposal software! 

Floranext has the solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.

Try Floranext New Advanced Proposals

  Features of Floranext’s New Advanced Wedding/Event Proposals Increase Your Profits

Add markup, labor and then easily check to make sure you are pricing your flowers correctly. Making sure your weddings and events are fairly priced yet profitable.

Take Payments

Track and take customer credit cards and payments for wedding/event deposits and payments.

Shopping Lists

Flowers and supplies composed to build your proposals can help generate a shopping list to order flowers and supplies.

  Make Your Job Easier

With Advanced Proposals, florists can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.

Easy to Use

With the new Floranext Proposal user interface, Floranext Advanced Proposals are easy to create, organize and manage. Florists are able to build a floral arrangement from the bottom up with flowers and supplies.

Flower Catalog

With the Floranext Advanced Proposal’s flower catalog, it gives you the opportunity to record your pricing for your flowers and use these to help build your beautiful and professional proposals.

Building Components

Build components like bridal bouquets, boutonnieres and more by adding the specified number of flowers for every arrangement.

Customize Each Proposal Email

Add your business’ personal touch by adding a personalized message to each proposal with a customizable email template. Each client is different and adding that personal touch matters.

Cloud-Based Software

Use Floranext Advanced Proposals on your own computers, choose the best platform for you. 

Try Floranext New Advanced Proposals

Why try Floranext’s New Advanced Wedding/Event Proposals?

We understand that florist wedding and events are a core part of a floral business and creating beautiful proposals can be challenging.

We’ve all been there before: notes, images, spreadsheets, word documents and countless emails sent back and forth between your clients can be a nightmare. So why not use one program to make professional proposals and keep everything organized?

Get rid of the multiple programs and keep everything organized with Floranext Advanced Proposals. Our newest software allows you to create beautiful and professional proposals in a matter of seconds by adding images, components, personalized messages and more letting you focus on what’s really important, your floral business.

Start giving your wedding and event proposals more impact with Floranext’s newest Advanced florist wedding/event software today!

Try Floranext New Advanced Proposals

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

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Attracting floral wedding business begins with reaching recently engaged couples! Tap into this $100 billion industry now by marketing to the recently engaged.

Facebook

In addition to using your Facebook business page to share pictures of your events and wedding designs, you can use Facebook to create targeted ads.

Click the Create Promotion button on the right sidebar in your Facebook feed.

Choose a promotion type. We recommend any of the following:

  • Boost a post
  • Set up an ongoing promotion
  • Promote your business locally
  • Promote your page

Under the Audience section of the promotion, you can target the ad toward Facebook users by the following criteria:

  • Area
  • Age
  • Gender
  • Language
  • Other pages liked

Most Americans get engaged between the ages of 25 and 32. We recommend targeting the promotion toward women ages 24-34 in your area.

Also, the most common days of proposals are Christmas Eve, Christmas Day, New Year’s Eve, and Valentine’s Day. You can either target your ads for these days in particular days (or the days and weeks following), but in the big picture, you’ll want to focus your advertising on the winter months to attract recently engaged couples.

Next, you’ll choose a daily budget for the promotion. Facebook will calculate the number of users that can be reached at each price point.

Like Google AdWords, creating paid ads should be more than a zero-sum game. Be thoughtful of how much you’d like to spend on boosting.

Image via Shutterstock

A Note on Google AdWords

Google AdWords is a paid advertising service that can help get you clicks on your floral website. Because it is a paid service, you will want to use it carefully to maximize the return on your advertising investment. Click here for more specific instructions on using Google AdWords.

Image via Shutterstock

Connect Customers to Other Resources

Besides flowers, the newly engaged couple will need to locate many different services to plan the wedding:

  • Stationery and paper products
  • Venues
  • Catering
  • Gowns and tuxedo rentals
  • Travel and lodgings

A dedicated wedding florist may offer some of these other services in-house, but every florist offering wedding and event florals can forge partnerships with other resources and services in your area.

Image via Shutterstock

Prepare Deals and Discounts

The average length of engagements is 14 months. Planning a wedding is an open-ended process, and the deadlines are entirely self-imposed.

Craft a few deals for customers to get them in the door and take action. Could the customer get cheaper flowers the sooner they sign a contract with you, for example?

Florists, do you have any important advice on reaching recently engaged couples? Please share your feedback, tips or any marketing questions in the comment section below.

____________

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

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The Results Are In!
Floranext Valentine’s Day 2018 Survey Results

Thank you all for participating in our Valentines Day 2018 Survey. We had an overwhelming number of responses, and your feedback is very valuable in determining the floral industry’s success and helping other florists as well as new and upcoming florists.

We surveyed over 10,000 florists. Approximately 90% of participants were located in the US and Canada.

Image via Shutterstock

Q1. When did you start receiving orders for Valentine’s Day? Week of Jan 28-Feb 3 #1 Answer with 40.5%

#2 Answer, Week of Feb 4 – Feb 10 (28.4%)
#3 Answers (virtual tie), Week of Jan 7- Jan 13 and Week of Feb 11- Feb 14 (8.1%)

Q2. What was your top-selling product this Valentine’s holiday? Red Roses (dozen) #1 Answer with 47.3%

#2 Answer, Mixed flowers in vase (32.4%)
#3 Answer, Wrapped bouquet (6.8%)

Q3. Would you say the 2018 Valentine’s holiday was better than last year for sales? Yes  #1 Answer with 66.2%

#2 Answer, No (25.7%)
#3 Answer, Don’t Know (8.1%)

Q4. How many more orders did you receive this year? 26-50  #1 Answer with 18.9%

#2 Answer, 51-100 (16.2%)
#3 Answer Tied, Don’t know and 101-200 (8.1%)

Results were very close!

Q5. How many new employees did you hire this Valentine’s season? 2 Drivers – 1 Front of Store & 2 Floral Designers  #1 Answer with 64.8%

#2 Answer, 3 drivers – 2 runner – 1 front of store -4 floral designers (24.3%)

#3 Answer, 5 + drivers (8.6%)


Image via Shutterstock

Q6. Did you receive more website Valentine’s Day orders this year than last year? Yes #1 Answer with 56.8%

#2 Answer, No (23%)
#3 Answer, Don’t know (20.3%)

Q7. How many more website orders did you receive this Valentine’s holiday? 50-100 #1 Answer with 48.8%

#2 Answer, 25-45 (18.9%)
#3 Answer, 100-200 (17.3%)

Q8. About how much did you spend on wholesale flowers this Valentine’s holiday? Tied, $2501-$3500 & $7001 – $10,000 #1 Answer with 24.3%

#2 Answer, $5001 -$7000 (18.9%)
#3 Answer, $3501-$5000 (14.9%)

Q9. Did you rent an extra delivery vehicle/truck this Valentine’s holiday? No #1 Answer with 82.4%

#2 Answer, Yes (17.6%)

Q10. Did Valentine’s Day falling on a Wednesday this year make a difference? Yes  #1 Answer with 52.8%

#2 Answer, Not sure (26.8%)

#3 Answer, No difference (20.5%)

Some write-in responses:

“I think it worked out well for us. Instead of going out to dinner or going away for the weekend, we sent more flowers.”

“Pros – we had two business days during the week to take orders and crank arrangements. Con – it was REALLY hard to talk customers into allowing for early deliveries on Tuesday.”

“Yes. Best day ever!”

“Not that I can tell.”

“Yes – always busiest on a Wednesday.”

“No difference from Tuesday.”

“Much better this year but ALL the deliveries were on the 14th whereas in previous years they were spread out a little more. The day gave guys more time to order on Monday & Tuesday so we saw an increase in sales there. They tend not to order as much over the weekend.”

Image via Shutterstock

Q11. If your floral business is in the US, what region of the country do you serve? Midwest #1 Answer with 28.8%

#2 Answer, Northeast/New England (26%)

#3 Answer, South (16.4%)

#4 Answer, West (9.6%)

Q12. If your floral business is in Canada, where is it located? Ontario #1 Answer with 63.6%

#2 Answer, British Columbia (18.2%)

#3 Answers (tie), Alberta and Manitoba (9.1%)

Q13. If you are not located in Canada or the US, where is your floral business located? Australia #1 Answer with 8.1%

#2 Answers, Kuwait and Singapore (2.7%)

We hope these 2018 Valentine’s results helped you in gauging your sales this holiday against the wider industry! Although the answers varied it is wonderful to see that most florists were successful with more sales this holiday and more website orders.

Florists, do you have any important feedback on how your 2018 Valentine’s Day faired? Florists would love to hear about it -Please share in the comment section below.

____________

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

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You are a creative and passionate florist, but have you ever considered specializing?

More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.

Image via Shutterstock

Know How to Design Blooms

If you are reading this blog, then chances are you are already know how to arrange flowers. If becoming an event florist is something new you’d like to explore, the most important thing to do before jumping into floral arranging for events is to learn your craft. Although an exciting career, floral event design can be very demanding. We recommend finding a mentor or working with a local florist or wedding/event floral professional. As easy as floral designing can look, there are principles and techniques that are necessary to follow. Know your basics, know your flowers and develop your skills.

  • Find your special design style
  • Know your flowers and how to prep them
  • Get comfortable with floral tools, knives, wire, tape, etc.

Image via Shutterstock

Establish Your Floral Brand

Marketing is the #1 criteria for your success, so think long and hard about your floral event company name, domain name, and logo. You will need a website—remember, websites are not for just selling products, they build your brand and make your wedding/event company relevant on search engines. Opt for a non-eCommerce floral website to use as a portfolio.

Must-Haves
  • Company name
  • Logo
  • Domain name (be sure to purchase your own domain name) 
  • Website
  • Blog
  • Social media accounts such as Facebook, Pinterest, Instagram, Twitter
  • Sign up for Google business
  • Business cards/marketing materials (t-shirts, totes, pamphlets)
  • Clearly consider what type of events you are going to cater to and emphasize all individually on your floral portfolio website (weddings, showers, anniversaries, birthdays, sweet 16, quinceañera, corporate events, weekly hotel or business floral arrangements)

Image via Shutterstock

Keep Your Floral Event Company Organized

Whether working out of a studio or storefront it is important to have organization! Your floral event company starts with supplies, you will not need flowers until the day you are ready to design your booked events, however, you will need basic flower tools, flower cutters, tape, glue, wire, and a floral wedding/event management software to help keep you professionally organized and allow you to estimate and understand your profits.

Make sure your wedding/event proposals include the following:

  • Date
  • Location(s)
  • Color scheme
  • Descriptive flower information
  • Payment terms
  • Cancellation policy
  • “Act of God” policy
  • Customer signature(s)

Image via Shutterstock

Create an Event Network of Professionals

There is no marketing campaign that compares to word of month, but in order to acquire word of mouth you do need to book some floral events. You can start by creating a network which will recommend your services, perhaps for a discount. Professionals working in conjunction is very convenient for potential customers, and profitable for you with establishing a new floral event company it is a must do. Grab your pamphlets, you professional sassiness and go out and get your self a network of professional business owners which will recommend your services and vice versa.

Consider these Businesses as Network Partners
  • Photographers
  • DJs/musicians
  • Bridal and tuxedo shops
  • Hair, makeup, nail salons
  • Venues
  • Hotels

Image via Shutterstock

Invest in Affordable Paid Marketing

The cost of starting a floral event company is minimal compared to other businesses, however, do set aside some cash for paid marketing. Unless you have potential customers waiting for you to open so they can flood you with bookings, you must invest in some paid marketing campaigns to keep your brand visible and profitable. Results may be immediate depending on location and competition, or may take some time.

The process of marketing is about connecting the dots. No one marketing tool is going to maximize your floral business, however multiple marketing strategies such as social media, word of mouth, brand awareness, professional networking, your personal website, and blogging and paid marketing is sure to result in a successful floral event business (or any business, for that matter).

Consider these low-cost paid options:

  • Google AdWords (consider running these during peak times, and keep a budget)
  • Join The Knot or Wedding Wire
  • If you cant write a blog, hire someone who can (prices range from $100 to $250 per blog, but these are your blogs which can be posted on your website to generate potential customers)
  • Facebook ads (Facebook allows you to target a specific demographic)
  • Participate in Wedding/Bridal shows
  • Post an online video

Image via Shutterstock

Did You Know…
  • Most weddings take place in June, with May, September, and October trailing close behind
  • Holiday parties take the #1 spot for corporate events
  • There are more birthdays in September than any other month
  • Most popular wedding flower is the rose

Florists, do you have any important advice or feedback on starting a floral event design company? Please share your feedback, tips or any floral event related questions in the comment section below.

____________

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

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“Help, someone left me a bad review online!”

So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It’s unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!

But even so, there are a few important steps you should take whenever you receive a poor review online.

Image via Shutterstock

Bad Reviews Can Be Helpful!

Let’s touch on this briefly—unless all your business reviews are bad, a couple bad reviews can actually make your good reviews stand out and look better. It also shows customers that your reviews are real and creates a sense of authenticity.

And of course, a few poor reviews next to many positive ones are not going to deter customers—many shoppers are perfectly comfortable viewing a couple negative reviews as outliers.

Image via pexels.com

How Should You Respond if Your Flower Shop Gets a Bad Review?

No one is perfect or can be perfect all the time, especially in business when sometimes things happen that are beyond our control. There may have been miscommunication with the customer, late delivery, etc.

One course of action you should avoid is reaching out to the site itself (Google, Yelp, etc.) to ask that they remove a bad review. The ethics of this are questionable and it is almost always unsuccessful. Unless you know the review to be fraudulent or meant for another shop, we do not recommend this approach.

1. Respond to the Review

Regardless if the bad review is authentic you need to respond ASAP. Customers and readers (potential customers) want to see that a negative review did not go unaddressed.

2. Weigh Your Response

It is important to formulate your responses appropriately. You don’t need to offer a full refund in the poor review response, but be sure to read the review and determine the reason for the bad review—is the customer incorrect? Was there miscommunication between you? Was it simply an error on your part?

When communicating with the reviewing customer, consider the points below:

  • Don’t be defensive
  • Acknowledge the issue
  • Protect your brand
  • Highlight the positive aspects of your business in your response

If there was poor communication before, this could be an opportunity to make things right.

3. Offer a Resolution Offline

Always offer a resolution offline. There are many possible resolutions to a customer’s issue that can win them back for the long term. In your response, be sure to list contact information to continue the discussion privately. Below is a quick example:

Hi-

I’m the manager/owner of XYZ Flower Shop. We pride ourselves on maintaining the highest quality standards for our customers. We hope you will give us an opportunity to discuss this further. You can reach us at (235)867-5309 or email us at info@xyzflowershop. We hope to resolve this to your benefit and earn you back as a customer.

Image via Shutterstock

4. Don’t Beat Yourself Up

No business owner is invulnerable to bad reviews. The most important thing is to learn something from a bad review and move forward. Florists often take a bad review very personally and should not. Use a bad review to improve your business.

And remember that the online review game isn’t just about waiting for good reviews and fending off bad ones: always encourage satisfied customers to review you. For better or for worse, reviews are often read by online shoppers, so they aren’t going away.

Florists, how have bad reviews affected your floral business? How have you resolved a bad review? Please share your feedback and questions in the comment section below.

____________

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

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Vanity emails go a long way in branding your floral business.

But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact.

Image via Shutterstock

What is a Vanity Email?

Simply put, a vanity email is an email that includes your floral business/domain name. Generally, if you have a website domain name, you want to use your domain name in your vanity email, for example sales@flowershop.com instead of flowershop@yahoo.com. The typical structure is name@businessname.com.

You can set up a vanity email through your domain registrar.

Image via Shutterstock

Why Vanity Emails are a Crucial Addition to Your Flower Business

All your shop’s public personality feeds into your brand, and using a vanity email can help connect the dots from your website to your business communications. Your logo and website are important, but so is the way you project your brand with every communication.

1. Vanity emails help make your business memorable!

A vanity/business email helps to ingrain your business name with these recipients. Creating your email identity making you recognizable. Compare flowershop134@yahoo.com with owner@flowershop.com: which is more engaging, which is easier to remember? Every impression counts, even through email.

2. Vanity emails create assurance and trust!

Anyone can create a free email account, which can leave email recipients feeling vulnerable. Having a business vanity email helps in solidifying you as a professional business owner giving you/your flower business credibility. As a customer, you can be sure that the owner@flowershop.com address was created by the same people who control the flowershop.com website, and all messages you receive from that address are coming from a shop employee.

3. Vanity emails keeps emails organized!

The beauty of vanity emails is that you can create emails for different departments, such as sales@flowershop.com and info@flowershop.com. This will help give a clear direction to your customers on who handles specific email content. You will still have access to all these departments, but it will establish an organized response system.

4. Vanity emails are reasonably priced!

Besides these other important benefits, the cost of setting up a vanity email is almost negligible. Marketing/branding for your floral business comes in a lot of shapes and some options are very costly, but having a vanity email is worth every penny you spend. It is also easy to set up through your current domain provider.

Florists, do you have a vanity email? How have vanity emails changed your floral business? Please share your feedback and questions in the comment section below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

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Ever wonder how we came to celebrate Valentine’s Day with roses?

Valentine’s Day is observed all across the world, and many consider this one of their favorite holidays. Celebrating romantic love, friendship, kindness and sweetness with flowers as the #2 most gifted, candy-chocolate #3 and greeting cards being #1.

Image via Google

How Valentine’s Day Began

Saint Valentine’s Day is celebrated on February 14, but why? The story goes that in Rome around 269 AD, Saint Valentine was performing weddings for soldiers. Saint Valentine was arrested and imprisoned. While imprisoned he fell in love with a jailer’s daughter. Before his execution on February 14, 269 AD, he wrote her a letter signed “Your Valentine” as a final farewell, and the saying has stuck ever since.

Although a grim story, the association with undying romantic love captured the hearts of hopeless romantics, philosophers, and poets. Around the 14th century, Saint Valentine’s Day or Valentine’s Day became a tradition in what’s called courtly love. Knights would show their love for the ladies by performing services of nobility and chivalry with handwritten love notes, now better known as greeting cards.

Image via Shutterstock

How Roses Gained a Part in Valentine’s Day

We all know roses—especially red roses—are a quintessential symbol of Valentine’s Day, much like poinsettias represent the Christmas season. But why roses? Florists aren’t complaining, as roses are very hardy and feature a long-lasting bloom. Besides any other flower, roses have historical relevance. It’s amazing how flowers, and roses especially, have resonated with all kinds of people throughout the centuries.

Roses are said to have become linked to Valentine’s Day during the 17th century, with tales of the rose being a symbol of Venus, the classical goddess of love.

Floriography exploded in the Victorian era, making a gift of Valentine’s Day roses a form of communication. In floriography, each rose color represents the giver’s feelings toward the recipient.

Image via Shutterstock

Roses and Their Meanings By Color

Thanks to the conservative, emotionally-reserved nature of Victorian society, one would avoid speaking words of feeling, so the “talking bouquets” of floriography grew tremendously popular.

Below are some meanings of common rose colors:

  • Red rose: Romantic love, desire (can be expressed with a single red rose)
  • White rose: Innocence and charm
  • Mixed red and white roses: Unity
  • Light pink rose: Grace
  • Dark pink rose: Thankfulness
  • Medium pink rose: Happiness
  • Lavender rose: Enchantment, love at first sight
  • Burgundy rose: Beauty
  • Coral rose: Desire
  • Orange rose: Fascination
  • Peach rose: Modesty, immortality
  • Yellow rose: Friendship, joy, gladness
  • Mixed colored roses: You’re everything to me

Florists, do you have any Valentine’s Day history or trivia to share? Feel free to leave a comment below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

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