Boagworld is a podcast about digital strategy, service design and user experience. It offers practical advice, news, tools, review and interviews with leading figures in the web design community. Covering everything from usability and design to marketing and strategy, this show has something for everything. This award-winning podcast is the longest running web design podcast with over 380 episodes.
Digital marketing campaigns are a gamble. You invest time and money into their preparation and roll the dice. Will people respond or not? But, what if you could turn your next marketing campaign into a sure thing? A user-centric approach makes that possible.
Whether raising awareness or encouraging action, marketing is becoming increasingly complicated as the number of channels continues to skyrocket. To address this problem, we need to understand who our audience is and what they want. Customer Journey mapping can help us do precisely that.