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One of the fastest-growing industries, not just around the world, but back in India too, Social Media is the place to be if you are aspiring to script a successful career for yourself. Begin your journey with these lucrative social media jobs.

Some of the industry’s leading agencies and organizations are on the lookout for skilled and ambitious new talent. A goldmine of opportunities beckon, and you are in the right place with Social Samosa Jobs where we help you wade through the countless opportunities to find the right employment with best social media jobs.

Many firms are looking for smart young minds to fill in these positions and land lucrative social media jobs from individuals that complement their organizational values and strive to achieve the objectives assigned to them. These are the companies looking to hire you if you are the right person for the job.

BHeard

  • Mumbai
  • Social Media Manager at BHeard
  • Apply here.

CupShup

  • Mumbai
  • Senior Business Development Manager at CupShup
  • Apply here.

CupShup

  • Mumbai
  • Content Writer at CupShup
  • Apply here.

Social Panga

  • Bangalore
  • Senior Graphic Designer at Social Panga
  • Apply here.

Gubblebums Media LLP

  • Panaji , Goa
  • Content Writer at Gubblebums Media LLP
  • Apply here.

InnoServ Digital

  • Bengaluru
  • Account Manager at InnoServ Digital
  • Apply here.

Ventures Advertising

  • Surat
  • Motion Graphic Designer at Ventures Advertising
  • Apply here.

Ventures Advertising

  • Surat
  • Copywriter At Ventures Advertising
  • Apply here.

Ventures Advertising

  • Surat
  • Graphic Designer at Ventures Advertising
  • Apply here.

Blowfish Digital

  • Mumbai
  • Digital Media Planner at Blowfish Digital
  • Apply here.

The Bluebeans

  • Gurugram
  • Graphic Designer at The Bluebeans
  • Apply here.

The Bluebeans

  • Gurugram
  • Art Director at The Blue beans
  • Apply here.

The Bluebeans

  • Gurugram
  • Senior Brand Planner at The Bluebeans
  • Apply here.

The Bluebeans

  • Gurugram
  • Senior Brand Strategist at The Bluebeans
  • Apply here.

The Bluebeans

  • Gurugram
  • Senior Brand Strategist at The Bluebeans
  • Apply here.

Find more jobs with Social Samosa’s Network of WhatsApp Groups across disciplines from AccountManagement/Client Servicing to Business DevelopmentContent Writing/CopywritingDesigningDigital Marketing (PPC, SEO, SEM) Media Planning,  Social Media and more!

You can also join our community of Job Seekers and Recruiters on Facebook

Social Media Jobs in India 

Social Media Jobs and Internships

Social Media Jobs in Mumbai 

Social Media Jobs in Delhi

Social Media Jobs in Bangalore/Chennai 

The post Social Media Jobs: July Week 3, 2019 appeared first on Social Samosa.

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Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.

Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Bausch and Lomb’s #BlameTheFrame, brands accepting the #FaceAppChallenge, brands picking up the #MatureBag posts and more.

Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.

Bausch and Lomb’s #BlameTheFrame highlights the troubles of bespectacled humans

To highlight embarrassing situations people face because of their glasses, Bausch and Lomb India launched #BlameTheFrame, sprinkled with humour. Read more here.

Topical Spot: Brands taking #FaceApp Challenge shows old is gold

From celebrities to brands, the flutter of FaceApp on the digital space is quite real. As brands FaceApp challenge posts pour in, it goes on to prove the age-old adage – Old is gold, indeed! Read more here.

Occasion Marketing campaigns that still spark festive vibes

Occasion Marketing campaigns have given us a glimpse of our diverse culture and turned our life into a carnival. Social Samosa celebrates a few of such campaigns. Read more here.

Disney’s #ThatAwkwardMoment shows hilarious impact of content for adults on kids

Disney India recently came up with an unorthodox ad campaign, titled, #ThatAwkwardMoment showing the hilarious results of kids consuming adult content. Read more here.

#TopicalSpot: On #WorldEmojiDay brands go prolific with emoticons

Brands seize the opportunity to get creative with World Emoji Day brand posts – some quirky, some straight, and some with contests. Read more here.

Nike reiterates the power of Sports in new campaign

Nike’s #SportsChangesEverything is an initiative to establish the importance of sports in a person’s life. Read more here.

Colgate ropes in 8-year-old YouTube star Ryan launching new line of kids’ products

Colgate has teamed up with Ryan Kaji of Ryan ToysReview, an eight-year-old YouTube star and launched a line of mouth-care products. Read more here.

Luminous Power Technologies launches interview-style campaign ft Master Blaster

Celebrating the 10th anniversary of the brand’s association with Sachin Tendulkar as the brand ambassador, Luminous Power Technologies launches a candid campaign. Read more here.

#TopicalSpot: Brands pack the #MatureBag

Toh Yaar, Social media pe attractive dikhna hai? Toh ye article pura padho. Brands carry a bag packed with topical #MatureBag brand posts. Read more here.

MTV attempts to challenge career stereotypes with #AndeKaAgenda

With the message of Bachchon ka Future, Bachchon Pe Chhod Do, MTV’s AndeKaAgenda campaign aims to put across an unconventional take on career choices. Read more here.

#CWC19: Reliance General Insurances relives childhood cricket memories with #CoveredHai

Reliance General Insurance Company rolled out its digital marketing campaign #CoveredHai to leverage the Cricket mania gripping the nation from the past few months. Read more here.

Amazon’s Prime Day installations bank on colorful and virtual storytelling

Amazon India introduces Prime Day mascots to bring the sale to the customers in an engaging manner using the strategic VR installations in malls. Read more here.

The post Social Media Campaigns Round Up ft Disney, Nike, Occasion Marketing Campaigns, and more appeared first on Social Samosa.

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Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.

Social Samosa brings you all the latest news, platform updates and trends dominating the digital ecosystem.

Social Media News this week was dominated by conversations around #CWC19 generating over 31 million tweets, FaceApp addressing their allegations concerning users’ privacy, and a lot more.

Twitter introduces LiveCut for video publishing

Twitter has introduced LiveCut, a new media publishing tool that integrates SnappyTV’s functionality into Media Studio. Read more here.

FaceApp addresses all privacy concerns and allegations

FaceApp, after enjoying the overnight success also faced allegations around the use of their photos for commercial use and more. They have addressed these concerns. Read more here.

YouTube rolls out topic filters for Android

YouTube has launched topic filters on Android which will appear on the Homepage in a bid to provide users control over what they want to see. Read more here.

Snapchat announces new Snap Originals; tests a dedicated tab

Snap Originals is getting a new flock of shows with Kevin Hart, Serena Williams & more along with testing a customized tab in the app. Read more here.

DATA: #CWC19 generated 31 mn tweets

Conversations around #CWC19 generated over 31 million tweets, says Twitter; #ViratKohli was the most tweeted about the captain. Read more here.

Testing: Instagram may roll out new Story Camera UI

Instagram is testing a new Story Camera UI, the feature makes the platform look increasingly similar to Snapchat. Read more here.

YouTube creates more revenue streams

YouTube has introduced more opportunities for creators to monetize their content, engage with the community, and generate revenue by adding more options to YouTube monetization options. Read more here.

The post Social Media News Round Up: FaceApp’s privacy allegations, YouTube Topic Filters, and more appeared first on Social Samosa.

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Big Trunk Communications will handle the digital duties for Sbarro India to integrate innovation, content, and media, to deliver out-of-the-box results.

Big Trunk Communications, a Mumbai-based independent creative digital agency, will now be carrying out the Digital Duties for Sbarro’s restaurants in India. Sbarro Pizza is an NYC legacy brought into existence in 1956 in Brooklyn, New York. Developed in India by Upper Crust Foods Pvt Ltd, Sbarro, is a pizzeria chain that specializes in New York-style pizza sold by the slice and is made to order pies as well as other Italian American cuisines. Sbarro has over 630 eateries across 28 countries and this young agency will now be handling all its digital affairs across India.

Also read: Albatrot bags restaurant chain, Social’s digital mandate

Big Trunk Communications, a six-year-old agency, specializes in conceptualizing and executing 360-degree digital marketing projects.

Here’s what Akshay Balwani, Director, Upper Crust Foods, has to say,  “As our customers move online to interact and transact, we are rapidly digitizing to meet them where they are. We are extremely pleased with this brand-new partnership with Big Trunk Communications. We believe that a young and enthusiastic team would be able to better express how we feel about our food and how our customers react to it. Their experience in various sectors especially Food and Beverage will lead us to our desired objectives.”

Gearing up to give this NYC legend a boosting momentum across all digital platforms, Big Trunk Communications will be involved in Digital Strategy and Media Advertising, along with content creation and design work.

Commenting on the account win, Big Trunk Communications, CEO, Akhil Nair, says, “It is an absolute privilege to handle the digital duties for Sbarro India. Just like its unique “Slice Concept”, we plan to integrate innovation, content, and media, to deliver out-of-the-box results. The idea is to circulate the brand story across India and make Sbarro the synonym for “Pizza”. We’re pleased to achieve yet another milestone in the Food and Beverage segment and look forward to channelizing our efforts to achieve the desired awareness and positioning for the brand.”

The post Big Trunk Communications bags digital duties of ‘Sbarro’ India appeared first on Social Samosa.

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Who are we? 

Ally Digital Media is essentially the Digital Wing of the parent company – Bee Online. Based in Mumbai, Ally Digital Media follows the vision of its parent company “To Double the Business of 5000+ Businesses by 2025”

Owing to a highly specialized revenue generation digital strategy, and unique SMM techniques, the company has helped over 1200 brands to flourish online. Our core value of “We believe we can” is helping us create multiple beehives on the global arena, with Mumbai-Pune-Denmark-Dubai-New-Jersey leading the wagon. 

Our team primarily constitutes of the 3 Co-Founders –

  • Hiren Joshi – Co-Founder & Business Head
  • Abhishek Shah – Co-Founder & Customer Success Manager
  • Himanshu Verma – Co-Founder & Technology Head

What’s in the name? 

When the idea of kick-starting this company was incepted in our minds, we had a firm belief that we can fly high.  We could visualize our startup challenging the dominance of large megaliths in the space of communication. We wanted to impart the boldness of digital marketing and make our clients believe in the power of digital ideas.

Even today, we are dedicated to collecting insightful business data to take constructive evidence-based decisions, just as bees collect nutrient-rich nectar. These data-driven methodologies help us to create “Bull Phase” strategies for our clients, while accompanying them on this journey towards unprecedented success just like a friend or ally, hence the name, Ally Digital Media.

What do we do? 

We partner with clients, as their Ally in the industry, and instigate bespoke ideas for them. We follow the basics of Connect-Engage-Convert in all our processes, including but not limited to –

  • SEO & Content marketing
  • Blogger Outreach
  • Custom Web Designing
  • Mobile App Development
  • Search Engine Optimization Service
  • Social Media Marketing
  • Search Engine Marketing
  • Online Reputation Management
  • Graphics Designing 

Why we do it? 

It goes without saying, in the past decade the world of business has witnessed a radical shift from traditional marketing methods to the ones that help reach a much larger audience in a highly targeted manner through the digital medium.  

From the very beginning, all three of us were driven by the motive of making digital marketing accessible and affordable to all business segments. We wanted this mode of promotion to work for one and all, that too with a promising ROI. All of this combined prompted us to establish Ally Digital Media. 

How we evolve? 

We evolve every hour. We are both, light-footed and flexible, when it comes to business, as it is the demand of the very dynamic industry that we are a part of.  It is our pace of adjusting with the ever-changing demands of the industry as well as that of our willingness to cater to the needs of our client by every means possible that has brought us so far, so quickly. After all, regardless of the time and age we live in, the “Customer is the King”. 

Social responsibility in social media 

As an agency, the onus of being socially responsible while attempting to help our clients increase their social reach and utilize the underlying potential of this medium lies with us. To this end, we believe being authentic and credible in all our endeavors is an effective measure. Besides, we also try to hold up our end of the conversation. 

That being said, we also believe that the large obligation towards maintaining the optimal level of responsibility lies with the platforms themselves. They ought to understand the implications for various types of content on various audiences and take the relevant steps to ensure a slightly moderated, yet realistic picture of the world. 

The need of the hour 

Customization is a must for engagement. You cannot just apply the same approach which you had in the past campaign. Different products need a different approach and different platforms.

We learned the hard way 

During the past few years in the industry, we have learned that it is exceedingly crucial to stick to a simple yet truly valuable business ethic – You Grow When Your Client Grows! 

And how do we ensure the growth of each of our clients? By concentrating our efforts on these 3 aspects –

  • ROI
  • ROI 
  • ROI
Also Read: Agency Feature: All Stars Digital

Did we just share that? 

Well, I don’t exactly want to boast, but we had a client who asked us to stop all the promotions that we had been doing for their company. When we asked for the reason, they simply told us that our team was generating way too many leads than they could cater to. Whenever we remember that incident we almost always tend to laugh out loud! 

They work with us 

As of now, we have catered to over 1200 clients across the nation. Of these, there have been some renowned names such as Candere by Kalyan Jewellers, Nested Bean Inc., JM Financial, Godrej, Lokmat, Balaji Wafers, Baker Street, RPG Group, Priyagold, Yogesh Chabria, IBJA Gold, Pidilite, and Jean Claude Biguine, amongst others.

The industry as we foresee 

Considering the outreach of the “Digital India” campaign, the digital penetration in India is projected to increase from 43.8% in 2016 to 70.7% by 2020. Needless to say, the opportunities for digital marketers are going to increase immensely, especially in Tier 3 & Tier 4 cities.

We would also see a trend increased number of inspirational user-generated content as a part of influential marketing by various brands.

A day without Internet 

Well, personally I don’t mind living without the internet for a day. In fact, it would probably help me drive my attention towards the more imperative aspects of my personal and social life.

Of course, from a professional perspective, this is a luxury I can probably never afford.

Lastly, are you hiring?

The creation of jobs is one of our primary objectives at Ally Digital Media. We’re planning to roll out the first-ever franchise-based model for digital marketing agencies, which will eventually create a substantial number of jobs. 

The post Agency Feature: Ally Digital Media appeared first on Social Samosa.

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Publicis Media India appointed Anil Pandit as Head of its Programmatic Practice, to further fortify its presence in this area. 

PM holds one of the highest shares of digital media and expertise in the market and holds bold ambitions on scaling it further, for which it has earmarked heavy investments in ad-tech and specialist talent pools.

Anil is tasked with accelerating the growth of Publicis Media’s programmatic capability across the agencies. He will oversee the central programmatic team – providing agency teams access to expert data, technology capabilities and solutions – that will deliver superior client value through greater effectiveness and media efficiency. He will also work with the global team to bring in the full Precision capabilities to India.

Anil comes with over 17 years of rich experience spanning both the sell-side and the buy-side in the Indian media industry.

He has been an early proponent in the programmatic space and has helped international DSP platforms establish their ‘Programmatic Practice’ in India. He has also helped many brands in their journey of adoption of this data and ad-tech enabled to practice and is also a speaker/trainer on Programmatic and Data-Driven Advertising as guest faculty in IIMB, IMT, and IMI.

Also Read: Kulmeet Bawa of Adobe joins Resulticks

In his last stint at Omnicom Media Group, he was instrumental in setting up and driving the OMG Programmatic vertical in India (OMD and Ph.D.). He has had the opportunity to work across sectors like Automobile, FMCG,
BFSI, IT/ITES, Travel & Hospitality, Telecom, and ECommerce with brands like HP, Parle, Unilever, Nissan, Renault, VW, Intel, CISCO, Hyatt, J&J, Virgin Airlines, Tourism Australia, Parle, and Flipkart. Before Omnicom, Anil has worked with Microad India (Cyberagent Group, Japan), People Group, India Today and Times of India.
 
Anupriya Acharya, CEO Publicis Media India said, “We couldn’t be more thrilled to have Anil’s expertise and leadership in this crucial role as we focus on further consolidating our overall programmatic presence and bringing in PM Precision capability to India. Our Groupe has been a pioneer in programmatic and with Anil’s leadership, we will look to fast- forward the full launch of the Precision capability in the market. Maintaining our
competitive advantage on all aspects of digital and ensuring that we continue to deliver best-in-class capabilities and growth for our clients is key to our continued success.”
 
Anil Pandit said, “Programmatic is witnessing a phenomenal rise both in India and globally. About a third of India’s ad inventory is already programmatically traded. I’m excited to get this mandate of expanding PM’s central capabilities in future platform innovation, audience strategy, data consulting and precision excellence. I would like to bring into my role, sharp client lens coupled with operational ad -tech experience and look forward to collaborating with our agencies and marketplace partners to deliver faster and more scalable impact for our clients.”

The post Publicis Media appoints Anil Pandit as Programmatic Head appeared first on Social Samosa.

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To highlight embarrassing situations people face because of their glasses, Bausch and Lomb India launched #BlameTheFrame, sprinkled with humour.

Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of their latest campaign, #BlameTheFrame, for their vision correction contact lenses — iconnect.

These monthly disposable contact lenses have been specially designed for youth & first-time users to suit their pocket as well as their lifestyle. The campaign is aimed at urging the young bespectacled Indian to ditch their frames and switch to iconnect contact lenses.

BLAME THE FRAME by Bausch + Lomb - YouTube

“Blame the Frame” revolves around situations where spectacles get in the way of great experiences. The narrative of the ads takes this fight with spectacles head-on while being humorous, cheeky, and fun to appeal to the youth, with the added appeal of youth icon Nargis Fakhri.

Announcing the roll-out of the digital campaign for iconnect, Sanjay Bhutani, Managing Director, Bausch and Lomb India said, “We believe that we provide a great alternative to the conventional frames that are often the reasons for embarrassing and funny situations for the wearers. With the #BlameTheFrame campaign, we are reiterating this fact, albeit in a lighter vein.”

Cannot enjoy the rains due to the #SpectacleHassle ?#BlameTheFrameBausch + Lomb presents #iconnect at less than…

Posted by Bausch + Lomb on Sunday, 14 July 2019

Surjo Dutta, National Creative Director, FCB Ulka, says, “It’s been a great experience as always producing some exciting work for Bausch & Lomb this year. The brief was very clear: take the spectacles category head-on. We asked ourselves, ‘What if a once-in-a-lifetime moment passed you by unnoticed and your spectacles were to blame for it?’ ‘Blame The Frame’ is the campaign that was born out of that question. And it resonates very well with people who wear spectacles because they’ve all been in a messed up situation. This is just the first film and we hope to make more soon.”

The post Bausch and Lomb’s #BlameTheFrame highlights the troubles of bespectacled humans appeared first on Social Samosa.

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Gajendra Singh Shekhawat has a visually strong digital presence, often shares news, and is reportedly known as a tech-savvy minister. Gajendra Singh Shekhawat — Minister of Jal Shakti Social Media Footprint

वाराणसी
राष्ट्रीय स्वच्छ गंगा मिशन के तहत आज वाराणसी के दीनापुर में 140 एमएलडी सीवेज ट्रीटमेंट प्लांट का निरीक्षण किया !@cleanganganmcg pic.twitter.com/HNNZqFqVhp

— Gajendra Singh Shekhawat (@gssjodhpur) June 18, 2019

Gajendra Singh Shekhawat is extremely active on Quora, where he discusses a wide range of governance-related issues in-depth. He has 83.7 K followers there. Interestingly, despite the fact that Facebook allows for longer captions, he usually writes briefly, giving out the necessary information, coupled with strong visuals. On Instagram, most pictures shared are informative creatives, with a few candid ones thrown in the mix. The account is not a verified one but has been included here because of the massive follower count.

Also Read: Know Your Leader: Harsimrat Kaur Badal Sharing a slice of work

पाली में लघु उद्योग भारती द्वारा आयोजित “उद्यमी सम्मेलन” को संबोधित किया … pic.twitter.com/67HZmaqi28

— Gajendra Singh Shekhawat (@gssjodhpur) July 7, 2019

Shekhawat is extremely active on Twitter in promoting the works of his ministry and the departments in it. This includes retweets as well as original content put forth by his account. Scrolling through the profile gives you a vibe that here you will find information about water and everything related to it. Through the scroll, the rhetoric of the ruling party does peak through from time to time.

Personal Connect

विधानसभा क्षेत्र पाली के रोहिट में आयोजित स्वागत समारोह को संबोधित किया . आपके प्यार व आशीर्वाद के लिए आभार !

Posted by Gajendra Singh Shekhawat on Sunday, 7 July 2019

He often shares news clippings and weblinks to features that mention him. Pictures of him interacting with crowds fall under the template set that is often seen in political communication. The overall imagery created is of a serious person who can be affable, depending on the environment.

This is a part of the series — Know Your Leader. It’s an ongoing series by Social Samosa where we put across a concise analysis of how our cabinet ministers use social media to communicate. You can read all the parts here.

The post Know Your Leader: Gajendra Singh Shekhawat appeared first on Social Samosa.

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Dollar Election Campaign Case Study shows how the brand motivated first-time voters to cast votes leveraging social media platforms with a digital video series.

Dollar Election Campaign Case Study depicts how managed to garner views through its social media channels for #UngliUthanaFitHaiboss digital video series.

Category Introduction

Retail: Hosiery Sector

With a strong multi-fibre base and abundant supply of raw materials like cotton, wool, silk, jute, and manmade fibres, India enjoys a distinct advantage of backward integration which many countries do not possess. Indian textile industry contributes 2% to India’s GDP, 10% of manufacturing production and 14% to overall IIP (Index of Industrial production).

The industry is labor-intensive and employs approximately 45 million people directly and approximately 20 million people indirectly. The textile industry is currently estimated at $ 120 billion and is expected to reach $230 billion by 2020.

Also read: Case study: How Hopscotch Mother’s Day Campaign garnered 3 Bn views on TikTok

Brand Introduction

Dollar Industries Ltd. is amongst the top three hosiery brands enjoys a 15% market share in the branded hosiery segment in India. It has got listed in both NSE & BSE, is today amongst the top three hosiery brands in India.  

It is headquartered in Kolkata and has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. The company has 13 branches. 

Summary

Dollar Industries commenced a series of digital videos on their social media platforms to encourage people to cast their votes.

#UngliUthanaFitHaiBoss catered to the young and first-time voters. As per data, currently, 430 million Indians are owning a smartphone. Half a billion of them are using the Internet and 300 million are on Facebook. On a regular basis, 200 million are sending messages on WhatsApp and there are 30 million users on Twitter.

Ungli Uthana Fit Hai Boss - YouTube

Ungli Uthana Fit Hai Boss - YouTube

Ungli Uthana Fit Hai Boss - YouTube

Objective

It has been found that not all Indians cast their vote. The youth of the county are often better informed, more educated and tech-savvy than the rest of their family but they still don’t exercise their right to vote.

In the 2014 polls, some 280 million Indians did not vote. If the number of Indians who did not vote had cast their votes for a hypothetical political party, it would have been, the single largest party by a very large margin.

#UngliUthanaFitHaiBoss was designed to make people realize that this is not the time to sit and complain, but instead get up and exercise their right to vote.

Brief

To engage first-time voters and encourage people/motivate them to come forward and cast their votes.  

Creative Idea  

The Idea of the campaign was to connect with the people and motivate them to come forward and vote.

To establish #ungliuthanafithaiboss, three videos were created to connect to the target audience. Non-Celebrity artists were taken so that the common man can relate and connect with the cause.

Also, radio was taken to popularise the campaign and reach out to the target audience.

Challenges

During April-May multiple organization made election campaigns, the challenge was to stand tall in the crowd with clear messages. Also, sustaining the campaign online for two months was an interesting challenge.

Execution

  • Dollar Industries created a series of digital videos for Social Media platforms like Twitter, Facebook, Instagram, and YouTube.
  • WhatsApp sticker, Facebook frames were also designed to create engagement
  • Popular Newspapers were identified and paper gloves as Insertion were distributed across India
  • T-Shirts were distributed pan India through online and radio contests. 

Iss bar election mein #UngliUthanaFitHaiBoss pic.twitter.com/80q0rizz5V

— Dollar Global (@DollarBigboss) April 20, 2019

Results

Campaign results as of 7th May 2019-

  • Total Campaign Reach- 200 Million
  • Total True Views on YouTube- 18 Million
  • Total Video Views on Facebook- 12 Million
  • Total Campaign Engagement- 20 Lakh+

Qualitative

  • The conversation started on online platforms like Facebook, Instagram, Twitter, and others
  • The hashtag got popularized and was used as memes across social media platforms – like FB, Instagram & Whatsapp
  • Stickers were used over WhatsApp, and people were submitting selfies & photographs using the paper glove insertions & T-shirts which we were distributed across India
  • People used & shared their Display Profile Pictures Using Facebook frames designed with #UngliUthanaFitHaiBoss

Also Read: #TopicalSpot: Brands voting for Elections 2019 Campaigns

The total reach of the campaign as of now is 200 million people, over 20 lakh engagement has happened for 30 million views garnered as on today. This is generating a lot of conversation amongst the youth and is exactly what we wanted to achieve through our campaign said Ankit Gupta, Vice President, Dollar Industries Ltd.

“Most of us always talk about the problems but never think about the solutions. Through this campaign, we want to communicate that everyone should vote for their rights. The success of this campaign is largely attributed by the engagement and conversations that are happening on social media platforms”, said Abhishek Pratap Singh, CEO, Digital Abhiyan.

The post Case Study: How Dollar Industries attempted to break the clutter of Election Campaigns appeared first on Social Samosa.

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Indulging & experimenting in different aspects of lifestyle and chronicling loving memories resulted in the buildout of Rahul Bhushan’s blog.

He believes that his blog Big Boys Diary, however, content on topical issues is what makes one relevant. In this interview with Social Samosa, he shares more.

Looking back, where did it all begin?

I am a big-time foodie and love to capture whenever I am trying new dishes and share them on Instagram. With increasing engagement and rise in the follower base, I started receiving invitations from popular hotels, restaurants, new launches, etc. Which started initially with appreciation from friends and family, gradually came into being recognized by people out of the gang has today converted into a community of likeminded folks.

What’s in the name?

While I indulged myself exploring and experimenting with all aspects of lifestyle be it what I wore, what I ate to where I went, I started chronicling all the loving memories in my blogpost and social channels. Big Boys Diary, as the name is, includes anything and everything to do with adult men of today.

What is your USP in this cluttered space? How does your content give you an edge?

Today, blogging has evolved quite from where it had started and by good content, all we notice is visually appealing images. Here is how I am different. I’m a firm believer that ‘Content is King’, therefore I want to drive my community with content that is relatable, admirable and applicable in their lives. I have myself nurtured BigBoysDiary to what it is today, and will continue to improve it with more unique elements.

Please take us through your content creation process. How do you stay relevant and relatable?

While there will be content on brand endorsements, I feel what we create around topical issues is what makes us relevant. This may take a longer time to pay off, but it will help you top the game.

My content creation process is a mixed ratio of brainstorming, scripting, and execution. I put all my efforts in research, so if I have to number the ratio it would be 50% ideating, 30% scripting and the rest on execution. So far this method has really worked well for me.

How do you make moolah with your efforts?

Well, as you may know, blogging is not my full-time profession, it’s more of a passion and my addiction to social media. Therefore, in all honesty, I never had a planned approach to capitalize BigBoysDiary. Having said that, it is also true that recently I have started being mindful about the collaborations I do which apart from just moolah will give me a scope to explore a new dimension.

How do you maintain editorial objectivity with the influx of brand briefs?

As I mentioned earlier, I don’t drive this community out of monetary necessities but passion. This allows me to remain aligned to the editorial tonality as I have declined quite a few opportunities in the past which sounded otherwise. Besides, I like to endorse brand offerings in the best creative way possible and that has been a savior to possible conflicts with brand custodians and their briefs.

One instance/experience that made it all worthwhile

A recent mashup video of mine has got immense traction. Apart from likes, comments & shares, I received tons of messages with words of appreciation. That’s really overwhelming.

Also Read: #Interview: It’s always relevant and relatable if it’s real: #ParasKeNuskhe: Paras Tomar

Weirdest brand brief/request ever

This is quite a debated topic today, but it will not be wise to call a request odd, however, I found one really unjustifiable when I was requested to sign a contract that I can’t publically use products of competition for next one year till the contract expires.

A day in your life….

It is never the same, depends entirely on my priorities of the day. I am not a super early riser, but try to begin my day by 8 AM and finish as per the workload of the day which often goes till 2 AM in the morning. Like most of us, I also do multi-tasking.

Message/tips for upcoming bloggers

You can become a blogger anytime, but getting accepted by audience needs a lot of hard work. In the long run, it will be your passion which will keep you grounded and motivated during highs and lows respectively. So, passion is the key.

Your Favorite Influencer

This one is tough. Bhuvan Bam & Kusha Kapila are doing great with their viral content ideas.

The post I put all my efforts in research, shares Rahul Bhushan of Big Boys Diary appeared first on Social Samosa.

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