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International social media trainer and social business consultant Greg Fry shares his top tips for getting the most out of LinkedIn for your business.

6 Expert tips for using LinkedIn for Business that you can use today. #socialmedia #LinkedIn
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As the biggest business database in the world, LinkedIn is a pretty powerful way to connect with prospective customers, suppliers or even investors.

There are 1.8 million active accounts in Ireland and pretty much every type of business can be found on the social platform.

But with so many professionals and companies actively participating in the network, how can you ensure that you stand out from the crowd and make vital connections for your business?

Here are Greg’s expert tips for using LinkedIn for your business:

1. Personal or Business Profile?

LinkedIn is the number one social network that you need to figure out and build a presence on.

LinkedIn is often described as the social media platform for business, but this doesn’t mean you should set your profile up under your business name.

According to Greg, this is a big no-no and you should always set your LinkedIn account up with your personal profile.

“People do business with people, so put the effort into your personal profile,” advises Greg. “Don’t hide behind a business page.

“Think about,” he adds, “when you go to a networking event, it’s you that shakes hands and talks about the company.

So in many ways, LinkedIn is no different.

The power of LinkedIn, keeping in mind that it is a social network platform, is networking.

And people network, not businesses.”

However, you shouldn’t skip setting up a business profile completely, as Greg reckons “that would be like not listing your number in the Golden Pages 10 years ago.”

But that’s really all it should be, a place to list what you do and your contact details.

“Remember that the power is through your personal profile.”

2. Your profile is not your CV

Your personal LinkedIn profile should tell people who you are today, what value you offer today, and how to contact you today.

It’s very easy to fall into the LinkedIn trap of presenting your personal profile as your CV. But as Greg explains, “No one is interested in what you did 10 years ago or the course you did that is now completely irrelevant to your business.”

When setting up your profile, Greg advocates that you should think of it as a marketing document and focus on what you have to offer today rather than what you did in the past. “That’s a really important thing to get right.”

But that doesn’t mean your profile should be devoid of personality, in fact, it should be the exact opposite.

“Being wooden and lacking in personality is not going to help you make connections.”

If you have a great personality, show it, because, at the end of the day, that’s what people will want to come and connect with you for, and that’s what makes you different.

“Always be your best business self, and if you love to tell stories and share personal anecdotes, then continue to do that.”

3. Content is King

You should know your target audience better than any guru or expert.

If you are looking to grow your connections and create an engaged and effective database it is important that you put some thought behind the content you post and ensure it is relevant and interesting for your audience.

When you post something on LinkedIn, whether it’s sharing a blog or video, or even writing an article within the LinkedIn platform, you should ask yourself if what you are writing is of use, or of benefit, or of value to your audience.

If it is, your audience will start to think of you as an expert in your field, as someone that they wouldn’t hesitate to reach out to, and, even more importantly, someone that they would be happy to recommend.

“I also think it works really well to think of the questions your customers ask when you meet them face to face or when they get in touch.”

You should aim to answer these questions on your LinkedIn feed.

4. How often should I post?

“How long is a piece of string!”

This really depends on your type of business.

A good goal to set yourself is to post once a day, five days a week.

This will build your organic reach and will ensure a lot of people will see your content.

“I know that thought of posting every day will scare some people.”

“And they might worry that their audience will get sick of seeing their updates.”

But most people spend an average of 18 minutes on LinkedIn every month, so the chance of them seeing everything you post is very slim.”

Alternatively, if you are time poor, a trend a lot of people are following at the moment is to post some really well thought out and valuable content once a week and spend €20 on a sponsored ad to make sure that it reaches important contacts.

This way you are guaranteed to get the right eyes on your content.

5. Are all connections good connections?

“If there is a synergy between you and the person who you want to connect with, then go for it.”

A rule of thumb when making connections is to ask yourself, ‘How would I feel if they contacted me in this way?’

Would it annoy me?

Would I be happy enough to connect with that person?

A good tip is to include a short personal note which explains what the mutual benefits of connecting are.

“And whatever you do, never send someone a sales pitch 30 seconds after they accept your request. It’s the biggest turn-off.

Connect. Develop a rapport. Offer value. Demonstrate your passion and your expertise.

Then ask them to attend a webinar. Or to take a free trial or meet you for a cup of coffee.”

6. Avoid GDPR issues with sponsored InMail

“If you get the right message to the right audience, you’re onto a winner.”

The mere mention of GDPR is often met with a chorus of moans and groans.

A lot of people who run their own businesses have found it difficult to get their head around it and have allowed it to kill their email marketing strategy.

If you find yourself in this situation, LinkedIn InMail offers an excellent solution.

“This sponsored service can cost as little as 20 or 30 cents per mail, less than a stamp, and it means you will get your message in your contact’s inbox and there is a high chance they will actually view it.

“At the end of the day, if you have great content, you should really consider amplifying it, it’s a surefire step towards success.”

The power of LinkedIn, keeping in mind that it is a social network platform, is networking. How you use it is up to you but we hope these top tips from Greg Fry will help you get the most out of this platform.

6 Expert tips for using LinkedIn for Business that you can use today. #socialmedia #LinkedIn
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You can view the full interview below

Expert Tips for using LinkedIn with Greg Fry and Feedalpha - YouTube

The post 6 Expert tips for using LinkedIn for Business appeared first on feedalpha | Social Media Automation.

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When it comes to lead generation and conversion to sales, Calls to Action (CTAs) are a crucial part of any digital marketing campaign.

They’re not a new thing.

They’ve been used since the very first catalogue was posted through the first letterbox.

They’re the digital equivalent of what any good salesperson would call ‘asking for the sale’.

While it isn’t always an invitation to buy, a call to action is an invitation to take a specified action.

It could be to sign up,

To download,

To write a review…

Whatever you need your target to do.

So, when you’re putting pen to paper, here are 5 Ws to remember.

If you don’t ask, you won’t get – the 5 W's of writing great calls to action. #marketing
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1. Words!

Choose your words carefully.

Once you have carefully clarified what you are hoping to achieve, your call to action needs to be action-oriented… the clue is in the name.

A CTA needs to reinforce what came in the text leading up to it and the text leading up to it must do the heavy lifting for the CTA!

It must be short but pack an incredible punch to compel customers to click.

To make it as persuasive as possible, start with a strong command verb. Be crystal clear about what you are offering and what you want them to do.

Use language that will elicit an emotional response,

build excitement…

and never underestimate the power of the exclamation mark!

Take Netflix for example. Just check out their homepage

Their language is superb. ‘Watch anywhere. Cancel at any time.

and then there is the red contrasting button ‘Watch Free for 30 Days’

No risk because you can cancel any time but you get unlimited films, TV programmes and more.

what is there not to like…

You may also find that adding a secondary CTA can work – people may not be ready to follow your main CTA but that doesn’t mean you have to lose them altogether.

Give them options: for instance,

if they don’t want to sign up and get the free download (primary CTA),

they may still be interested in finding out more about your company and offering (secondary CTA).

The secondary CTA example above could simply be a link to more blog posts in your copy.

You can also consider Social Media share buttons as a secondary CTA.

Remember you are trying to get visitors to take an action – give them options…

2. WIIFM?

Is that even a word?

OK, it’s an acronym and it stands for What’s In It For Me?

Give your prospect a reason to take action: your CTA must be benefit-oriented and create a sense of urgency.

What will they get out of this?

It could be a substantial saving, a freebie, an e-book, tools, premium services, improved health and well-being or peace of mind. instead of ‘Sign up to our newsletter’ put ‘Sign up for all the best juice recipes and tips on juicing’.

Brian Dean from Backlinko has an awesome CTA on his Blog page.

‘Sign up for Exclusive Traffic Tips’ – Who doesn’t want exclusive traffic tips to grow their business?

and then this line seals the deal – ‘The same tips I used to double my traffic in just two weeks!’

If it’s appropriate, using figures can also be a great hook as they make the value more tangible.

So do mention the price,

the discounts,

or anything that quantifies exactly what the advantage is for them.

Try to capitalise on two things when picking your words:

I
FOMO!

Fear of missing out on a limited time offer for a great bargain is sometimes all the incentive that’s needed.

I
The need for instant gratification

People want it all and they want it now, so look for ways to provide immediate value.

A powerful CTA will get them clicking without hesitation for an instant reward.

3. Where?

Wherever you decide to place your CTAs, whether it’s in an email, as a pop-up, or on your website or blog, make it easy to find on the page.

You want your prospect to hit that CTA just when they’re primed to click.

The purpose of your CTA should give you a clue as to where it needs to go.

For instance, those ‘call now for a quote’ type requests will probably be on pricing or products detail pages, but promotions and offers may be on your homepage, on a specific landing page for the promotion/offer.

The above example is an inline CTA for a Business website that links directly to MailChimp to collect those all-important email addresses.

This is on the Homepage but there are other versions dotted throughout the site.

Sign up CTAs are generally on the blog landing page and often the homepage too.

As for within a blog post, it is not recommended to put a CTA too near the beginning, because your reader may not be ready to jump away from the article.

In blogs, or even on web pages containing long-form content, you typically find the CTA at or near the end, so that the reader is 100% ready to click on that button as a result of reading the content.

I
CTA Placement

There is no hard and fast rule: just make sure that the CTA appears where it is most relevant for your reader, taking into consideration their goals and expectations.

4. Wow!

Your CTA must stand out on the page, so make it pop. So, how do you make it stand out?

Make sure the size is right: not so small that it will get lost on a page, but not so big that it stops making sense (some call it “banner blindness”).

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Colours also need to jump out!

Go for colours that are basically opposite to your main colour scheme.

Brightness pays: red and orange apparently lead to high click volumes but bear in mind the colours you choose for your buttons and text should be legible and easy on the eye.

An image can be great too: strong visuals, such as a picture of your product or someone enjoying the product/service will speak volumes.

5. Watch!

Once you are happy that you have some great CTAs, don’t rest on your laurels.

Stay creative and try different things out…

and then monitor the clicks and responses.

There are some handy tools out there, such as:

  • Scroll maps: they show you how far people scroll before clicking off. This enables you to figure out prime spots for your CTAs
  • Heat maps: they are a very visual way to see how “hot” your CTA button is. Red means lots of clicks! Blue not so many…
  • A/B tests will let you run two versions of the same CTA simultaneously to see which is most effective – you can vary format, wording and/or location.

Testing makes perfect: use the tools at hand to work out what has maximum impact and conversion rates.

For something so small, a CTA can have a huge impact on your business!

Yet it is shocking how many of us completely forget to put them on the page.

Get into the habit of using the 5 Ws and clickable CTAs, will be guaranteed.

The post The 5 W’s Of Writing Great Calls To Action appeared first on FeedAlpha | Social Media Automation.

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There was a time when selling was as easy as having a product,

sticking a price on it and putting it somewhere people might buy it.

No more!

Marketing products on social media is an ever-evolving process.

5 Easy Ways to Sell Without Selling on Social Media. #socialmedia
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Customers quickly got wise to brands selling their products or service on this relatively new channel and adapted their behaviour to tune out of obvious attempts to sell.

In order to continue to generate interest and sales, businesses have turned to adding value on the social media platforms where their customers hang out.

So how do you add value to social media exactly?

It’s not much different to what traditional marketeers might do.

What can you do on social media that makes your actual product or service more valuable to your customer?

It’s not complicated,

it doesn’t have to cost you anything,

but it is a great way to build brand loyalty,

just like the traditional things that sellers might do,

such as throw in free delivery or an extra piece of kit.

So here we go: 5 very simple ways you can add value online.

1. What is added value for your customer?

Before you set about adding value, you need to figure out exactly who your customers are and what they want.

What is added value for them?

If you’re unsure, a customer persona exercise is a great way to start (you can check out free online resources or go through a marketing specialist):

it will help you to develop a clear picture of who your ideal client is,

what they are interested in, what they need and what their priorities are.

Do you know who your ideal customer is?

People just want to be understood!

If your customer is attracted by extras, that’s what you should focus on; if he or she really values objective advice, that’s how you need to add value.

Also, think outside of the transaction.

How can you help them with their preoccupations?

What content will interest them?

2. Perfect your customer experience

Customer experience is more than just using the product and being happy (or not!) with it.

It involves everything from when a potential customer first shows an interest, all the way to any post-purchase communication, and all the intangibles in between.

On social media, you can really focus on your responsiveness.

Customers hate to wait.

Waiting on hold for ages (with irritating music on a loop) is the bane of your customer’s life!

Leverage social media to solve that particular issue.

You can answer questions, allay concerns, resolve problems quickly and efficiently all on a one-to-one basis.

The quicker and more responsive you are, the more impressed and likely to become repeat customers they will be.

3. Give Away!

Never underestimate how excited people get about freebies!

It doesn’t matter if it’s a branded magnet, pen or calendar, a free e-book or guide, or just free advice.

It all shows a desire to give back and go above and beyond for your customers.

Get creative with your ideas.

Figure out what would appeal most to your customers (the customer persona will help with that).

It could be exclusive access to something or a preview of a new product or access to sale stock before the sale officially starts.

Tailoring your giveaways to your customer will get you noticed and remembered!

4. Help

Many people in search of an answer use their favourite social media platform as a search engine, so make sure you have the answers to the questions they’re asking.

You could go so far as to create a social media account just for answering your potential customers’ queries but be aware that this could be incredibly time-consuming!

A more efficient approach might be to have an FAQ section on your website with the answers to commonly asked questions about your area of expertise (not – and this is very important – about your product or service!).

Writing blogs that address people’s questions and pushing them out either as a direct response to an individual who asks the question, or in a scheduled manner, is another good way to build up a helpful expert reputation.

5 Easy Ways to Sell Without Selling on Social Media

There was a time when selling was as easy as having a product, sticking a price on it and putting it somewhere people might buy it. No more! Marketing products on social media is an ever-evolving process. [bctt tweet="5 Easy Ways to Sell Without Selling on Social...

Writing a Blog Post – Getting off the Starting Blocks in 9 Easy Steps

Writing a Blog Post – Getting off the Starting Blocks in 9 Easy Steps We have all been there, staring at the flashing cursor on the blank page. Starting to write is difficult at the best of times, but blogs are a particularly tricky animal: readers online...

Step-by-Step: How to Download a Facebook Live Video

Step-by-Step: How to Download a Facebook Live Video Have you ever watched a Facebook live video and thought to yourself that you would love to keep a copy of it for later. Sometimes we see a video that offers huge value but because it's in our Facebook...

Posting relevant external articles and blogs which address common problems your potential customers are having is also a good tactic, but it is better when the advice you share is from you – why should someone else get the kudos?

You can use Feedalpha to find great content and why not then write your own updated version of this to suit your audience…

5. Build a Community

By creating a Facebook group page, you can provide a forum for individuals meeting your target customer profile to connect with each other, share and ask questions.

Successful Facebook groups are supportive community networks where people can help each other, but where you are on hand to answer questions and generally be really sound.

Join our Community here

There is a lot more work in this, but it can be hugely beneficial to your branding and your business.

Bite the Biscuit is a group on Facebook for people working in the arts – makers, designers, painters, writers and so on – set up by a woman who runs business courses for those in the creative fields.

Massage Matters is a group where complementary therapists can ‘Share, Source, Support and Socialise’.

It is run by a therapist who also supplies massage oils and lotions to therapists.

The founders of both groups say they have transformed their businesses, but more than that, they absolutely love participating in the communities that have formed around the Facebook pages.

Adding value requires your commitment to making it happen, but you will definitely reap the rewards: your potential customer will view you as a trusted source of information.

They will seek your advice and more than likely purchase from you… while singing your praises to their circle of friends!

If you follow our pointers (or even just some of them), you will find that you have built stronger brand awareness and brand loyalty, created happy and engaged customers, and generated additional sales.

You will stand out from the crowd with a competitive edge… and your customers will have a major case of the warm and fuzzies.

What’s not to like?

The post 5 Easy Ways to Sell Without Selling on Social Media appeared first on FeedAlpha | Social Media Automation.

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Step-by-Step: How to Download a Facebook Live Video

Have you ever watched a Facebook live video and thought to yourself that you would love to keep a copy of it for later.

Sometimes we see a video that offers huge value but because it’s in our Facebook feed it will be gone in no time at all.

Wouldn’t it be great to be able to download that Facebook live video and keep it for review and watch again later?

Well, you can.

Downloading a Facebook video is simple.

You just need a free tool or a bit of know how and you are good to go.

Step-by-Step: How to Download a Facebook Live Video. #socialmedia
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Quick explainer video

Here is a quick video showing you how to download your Facebook live videos.

1. Pick the video from your feed, profile or Facebook page

The quickest way to find your videos is to go to your page and click on the Videos tab in the left sidebar.

How to download a Facebook Live video

If you are trying to grab the video directly from your feed then you need to use the timestamp link instead. Click on the time above the video and this will open everything up in a new window.

Now that you have the video open in a new Window we can move on to the next step.

You will know you are in the right place because you will see all the video comments in the right column.

2. Download the video

This is very straight forward.

Once you have access to the video, either through the Videos tag on your main page or via the popup video from your feed you just click the three little dots in the righthand corner and select download from the menu.

The video will then download to your computer in MP4 format.

Job done…

But what happens if the video is on somebody else’s feed and you want to save a copy for later.

Step 3 shows you exactly how to do this.

3. Download video from somebody else’s feed

You will often see a Facebook live video on somebody else’s feed and want to save it for later.

This is not quite as straightforward as saving your own Facebook live content but there is a handy tool/site for doing just this.

Our site of choice is fbdownloader.cc

You just drop the URL of the video into the search box and hit the ‘Download’ button.

The video will now download to your computer.

Simple…

Where can you use the downloaded video?

If it’s your own video you can upload it to Youtube and add it to your channel. You can also use it for posts and other Social Media channels to promote your business.

You can get the video transcribed and turn it into a blog post on your website. This is a great source of content and because you have a video to back it up you are on a winner.

You can also add captions to the video so when it shows in your feed people can read along if they can’t use the volume button in work…

Our preference is to always have the video uploaded to our Youtube channel and stream it from there. Good for SEO as well

*If it’s a video you downloaded from somebody else’s page you will need permission. Make sure you have explicit permission before you post or use the video anywhere.

The post Step-by-Step: How to Download a Facebook Live Video appeared first on FeedAlpha | Social Media Automation.

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10 Tips To Attract New Customers Using Social Media

Social media platforms have plenty of potential to attract customers beyond your current base, but without a bit of preparation, you can easily lose hours of your valuable time with very little to show for it.

Here are our top 10 tips to help you get the most out of social media when it comes to attracting new customers:

Here are 10 top tips to help you get the most out of social media when it comes to attracting new customers. #socialmedia
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1. Pick the right platform

The biggest platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest, each attracting a different demographic. Resist the temptation to have a presence on all of them – you could end up spreading yourself too thinly.

Check out these interesting facts about who favours which platform and select your channels accordingly.

Get to know your target audience and which platform(s) they favour and tackle these first.

Do keep an ear out for any new social media platforms that may be gaining momentum, but you only need to really pay attention if your customer is to be found there.

2. Do your homework

Figure out what your target customers want, what questions they have, what would interest them, and what content they might enjoy.

This could be in the shape of a Poll or Survey on Social Media.

And check on your competition…

No, you’re not being sneaky!

It’s important to see where you stand in relation to your peers, and you might even glean a couple of useful ideas.

3. Think like your customer

Don’t go into promotional overdrive!

Make sure your posts aren’t just about the business.

Think about what your customer might want to hear about: share from lots of diverse sources (Feedalpha can help you there!)

Feedalpha provides a constant feed of great industry content you can share to Social Media

Post informative blogs, articles, links to e-books, inspirational quotes, funnies.

Basically, find content that is interesting and engaging for your demographic.

4. Be responsive

Engage with your fans and followers to build their trust.

If they ask a question, respond promptly and as specifically as possible.

If they have a complaint, respond even faster!

Steer well away from the generic automated answers, though these are slightly better than not responding at all.

Failure to engage will have a negative impact on shares, comments, likes or recommendations, not to mention sales.

Remember how it feels to be ignored.

5. Join groups

A great way to share your knowledge and expertise is by creating or joining and actively participating in, social media groups such as those found on Facebook and LinkedIn.

We have a great Facebook Group that provides webinars and great content to help you on Social Media.

Don’t use these groups to sell; rather by being proactive and helpful in groups you build credibility as an expert in your field so that when your potential customers are ready to buy, they will think of you.

Groups can provide a forum for potential customers to voice concerns, ask questions, or leave invaluable testimonials.

Be personal and relatable, and speedy with your responses!

6. Provide incentives

Who can resist a competition, a giveaway or a discount?

These are great ways to boost traffic to your website and generate buzz about your business.

Incentives are a free (or very inexpensive) tool at your disposal and also one of the most effective at increasing your followers.

But don’t rest on your laurels – continue to work on retaining and motivating your new followers to become actual clients by posting useful stuff that helps solve their problems.

7. Be organised

Never underestimate the importance of timing and monitoring what you say.

Different platforms attract different people who will log on at different times of the day.

It’s important to get your content out there when it is most likely to be seen.

So, create a calendar for your content (Feedalpha can help with this too!) to maintain a consistent schedule.

A calendar also helps you keep track of what you are putting out on the different platforms.

8. Ask for help

Social media is such a different animal to any other marketing tool.

You probably wouldn’t ask your dad to spearhead an advertising campaign or your neighbour to come up with a marketing strategy…

But you CAN ask them (and your family, friends, and contacts on your own various social media accounts) to share your page, posts, blogs, images, quotes or articles.

Using your personal connections can absolutely help you broaden your reach and attract new customers.

9. Build personal connections

Make your business sound human and show your personal side.

That includes making your Twitter handle sound like a person rather than an organisation.

If you sound like a real person, people will trust you.

And if they trust you, they’ll buy from you and recommend you.

They are much more likely to use the review widgets on your website or leave testimonials on your social media pages.

10. Track!

Once you have put in the work to select the right platform, communicate, and engage with potential customers, it is critical that you keep track of what’s working for you.

There is software out there that will help you monitor things like keywords, hashtags, likes, shares, positive feedback etc.

You can also use URL tracking tools like Bit.ly for linking from your social media post to your website.

The technology behind the social media platforms may be complex but attracting new customers needn’t be!

In an age where so much revolves around technology and screens, people still like to feel valued and cared for.

They want the human touch, but, strangely, without the “inconvenience” of having to talk to anyone over the phone!

So provide the human touch they are looking for and you will reap the rewards in no time.

Here are 10 top tips to help you get the most out of social media when it comes to attracting new customers. #socialmedia
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The post Social Media Tips – Our Top 10 To Attract New Customers appeared first on FeedAlpha | Social Media Automation.

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9 Experts Share their Top Tips for Social Media

Have you ever published an update on Social Media and nobody responded?

Maybe you were trying to promote your latest blog post or sell one of your services

Whatever the reason, the results are usually the same. Nothing happens.

Use these Expert tips and your content will be everywhere in no time at all.

Ted Rubin

1 – You are NOT Your Customer—Do Your Research

2 – Frequency Isn’t a Bad Thing

3 – Story is Important

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, CMO of Photofy, MC/HOST of Brand Innovators and their monthly Marketing Summits, and Co-Founder of Prevailing Path.

In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.

Here are Three Key Marketing 101 Lessons that never go out of style and all Small Business Owners need to remember:

1 – You are NOT Your Customer—Do Your Research

One of the most important lessons every marketer should remember is to market to your target audience—not yourself. Yet how many times does your inner voice tell you “They’ll never buy that…?”

Don’t spout information YOU THINK your market wants to hear.

Listen to your prospects first—and social is just about the greatest listening tool ever invented. It’s focus groups on steroids!

Use social media to listen to who your ideal customer is and what she wants before you start messaging.

2 – Frequency Isn’t a Bad Thing

Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market.

How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to the centre of a Tootsie Pop (remember that old TV commercial?).

Some will bite after a dozen licks; for others, it’s three—depends on where your audience is in a given moment when they see your message.

And remember, you’re not just talking to one person here—you’re getting in front of your audience’s friends and their friends as well. The more the merrier.

So do not forget about good ole “reach and frequency.”

3 – Story is Important

Remember the power of storytelling, and use it in your communications.

People can’t resist a good story.

It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more consumers to share more stories about more of the products they see, buy and use.

Another thing to remember about stories is that people are already having a conversation about your brand, and you can’t necessarily control that.

Companies who try to stem the tide of a bad story by trying to control the message find this out the hard way.

However, you can INFLUENCE the kind of stories that are told about you by being involved in the conversation, transparent in your use of social media, and responsive to the needs of your customers, both online and offline.

One of the most important lessons every marketer should remember is to market to your target audience—not yourself. Yet how many times does your inner voice tell you “They’ll never buy that…?”
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Ian Anderson Grey

1 – Use a Social Media Tool

2 – Go Live

3 – Don’t Just Say Thank You

Ian is a Confident Live Marketing consultant and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand.

Ian is the co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

1- Use a Social Media Tool

Invest in one or social media tools that will help you become more efficient and save you time.

Avoid Shiny New Tool Syndrome and just choose a decent social media management tool that will help you post and schedule your content quickly as well as engage with your audience.

2 – Go Live

It’s easy to hide behind your corporate identity.

It’s safe there!

But, people like to interact with other humans. Getting in front of the camera and going live may sound scary to you, but it’s an amazing way to connect with your audience in a transparent, fun and powerful way.

And you’re giving your potential customers access to you. It doesn’t need to be perfect – so just get on and do it!

3 – Don’t Just Say Thank You

There’s one thing just as bad as being a one-way communication machine on social media – just saying thank you.

The important word there is “just”.

Don’t just reply with one or two words – go the extra mile.

Make your audience’s day. Make them smile. Come up with your own “thank you replacement list” to get ideas on how to engage with your audience using video replies, fun emojis, gifs questions and more.

Make your audience’s day. Make them smile. Come up with your own “thank you replacement list” to get ideas on how to engage with your audience using video replies, fun emojis, gifs questions and more.
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Chris Strubb

1 – Listen to your Customers

2 – Make sure you use Video

3 – Be Authentic

Chris Strub is a forward-thinking, authentic social storyteller and millennial keynote speaker with an optimistic, ‘why not?’ approach.

As the first person to live-stream and Snapchat in all 50 U.S. states, Chris is passionate about helping businesses, especially nonprofits, establish and sharpen their digital storytelling skills. As the author of ’50 States, 100 Days: The Book,’ Chris has been featured by FOX 5 New York, ABC 6 Philadelphia, Newsday, The Lansing Journal and dozens of other news outlets.

1 – Listen to your Customers

Above all else, listen to your customers. Your content marketing strategy could win an Academy Award, but if you’re not responding to and engaging with the audience that it is drawing in, you’re completely missing the point.

Prioritize being responsive over being creative.

2 – Make sure you use Video

Video, video, video. By 2019, 80% of all internet traffic will be video, and according to Social Media Today, 90% of customers say video helps them make purchasing decisions.

Businesses of all sizes should be developing an Instagram Stories strategy, as well as looking at how to incorporate live-streaming video into their digital plans.

3 – Be Authentic

Strive to build bridges between your online and offline personas.

Be exactly the same online as you are offline, and make a conscious effort to encourage your customers in real life to connect with you on social media.

When you’re being authentic on social media, it will be a very natural transition for them — and make them want to come back to see and purchase from you in real life again soon.

Your content marketing strategy could win an Academy Award, but if you’re not responding to and engaging with the audience that it is drawing in, you’re completely missing the point.
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Jeff Sheehan

1 – What’s your USP

2 – Set Goals

3 – Who is your Target Audience

With over 40 years of high-tech global sales, marketing, and advertising experience with many Fortune 500 companies including Intel, Apple Computer, IBM, Hewlett-Packard and AT&T, as well as many others, Jeff is now an IBM Influencer | Futurist, social selling and marketing consultant, podcaster, and job search mentor, as well as the former volunteer director of the Holy Spirit Catholic Church Career Ministry in Atlanta.

He is also the co-author of the book: ‘HIRED! Paths to Employment in the Social Media Era.

1 – What’s your USP

Before you do anything on social media make sure that you take an introspective look at yourself or the company make a determination of who you are and what unique value proposition you bring to the world.

Make sure that you write this down and align it with all of your written and verbal communications.

2 – Set Goals

Define your goals and objectives and write them down.

What do you want to do?

By when?

How?

Most people overlook this when they’re starting out in social media.

3 – Who is your Target Audience

Who specifically is your target audience?

This needs to be clearly defined and everything you do should be focused on servicing the needs or addressing the problems of this clearly defined audience You can’t be everything to everyone and state that your audience is anyone.

It’s not!

Define your goals and objectives and write them down. What do you want to do? By when? How? Most people overlook this when they're starting out in social media.
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Tamara Mc Cleary

1 – Solve Problems

2 – Stay on Brand

3 – Understand Hashtags

Tamara McCleary is the CEO of Thulium, a global marketing and digital consulting agency specializing in social media, brand amplification, and influencer marketing.

Tamara also serves as a unique advisor creating brand thought leadership and executive-level influencer status, consulting to a variety of leading global technology companies such as Verizon, IBM, Mercer, SAP, Dell EMC, AWS, Huawei and Ericsson.

1 – Solve Problems

Don’t share the message about your product or service. Instead, share the message about how you solve your target market’s problems and make their lives easier.

2 – Stay on-brand

Be clear about who you are, what your story is, and what makes you different. Keeping to these brand basics, your messaging should always be on-brand and always sharing a cohesive message of the same story.

3 – Understand Hashtags

Understand the power of hashtags and why they are important to use very strategically. Don’t use hashtags to be cute, clever, or brand-centric. Hashtags are there to pull in outside eyes and cast a wider net.

Hashtags are at their weakest when used to support the echo chamber, (a.k.a. inside joke, or company-facing, because outsiders don’t follow company facing hashtags.)

Be clear about who you are, what your story is, and what makes you different. Keeping to these brand basics, your messaging should always be on-brand.
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Damien Corbet

1 – Do some Research

2 – Engage with your Followers

3 – Be the Face of your Brand

Damian Corbet is a freelance writer and social media specialist. He is also the founder of The Social C-Suite, which aims to educate and inspire leaders to embrace social media.

He regularly interviews CEOs for his #SocialCEO blog series and is currently in negotiation with a publisher for The Social CEO book, which will include exclusive contributions from many leading CEOs from around the world.

1 – Do some Research.

Get your business all over social media! As a small business owner, you probably don’t have the budget to make a big splash with advertising, you need a different approach, and social media allows this.

This means your business needs to be on the most appreciate channels for your audience – be that LinkedIn, Facebook, Twitter, Instagram or Pinterest. Do some research.

2 – Engage with your Followers

Being on social media isn’t enough. You need to be seen and heard – that means you need to engage with your followers – relentlessly. Thank them for following you, thank them for mentioning your business, retweet them. It also means sharing useful tips and advice for your audience. They don’t want to know how well you’re doing or how successful you are – that’s not why they follow you. They want to help make their lives a little bit easier, so make sure you share lots of useful content that they’ll benefit from. If you do that, they’re more likely to keep following you and to share your content with their own followers.

3 – Be the Face of your Brand

As the owner of the business, you should also be active on social media yourself, too – in addition to having company social media accounts. Never underestimate the effect on customers and potential customers of seeing the owner/CEO/founder of a company they like being a social media regular.

Not only does it humanise your brand – it also adds another level of trust and authenticity that’s hard to beat. You can mirror some of the output of the ‘official’ social media accounts – but you can also add your own take on things. Perhaps share insights into the wider industry you’re involved in. Mention your employees – champion them! And yes – you can even share the odd post about things that interest you personally, be that sport, a hobby, whatever.

It’s best to avoid talking about politics or controversial social issues though – or getting into arguments on social media – as you’re bound to alienate people.

And finally – never, EVER go on social media when you’re drunk.

You may be tempted, but the consequences can be disastrous.

Just don’t do it.

As a small business owner, you probably don’t have the budget to make a big splash with advertising, you need a different approach, and social media allows this.
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Amanda Webb

1 – Use social like a non-marketer

2 – Ask how can you help

3 – Brand yourself

Amanda from Spiderworking has been working in digital marketing since 2009.

She works with small businesses in Ireland, the UK and beyond helping them develop and implement strategies and campaigns.

In 2017 her blog was named one of Social Media Examiner’s Top 10 Social Media Blogs an international contest she also won 2 awards at Blog Awards Ireland in 2017 including Gold for B2B Blog.

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