I just don’t have time to tackle social media today…
Ah, sure I’ll do it tomorrow!”
Do you recognise yourself here?
3 Reasons You Need Social Media Scheduling In Your Life. #socialmedia Click To Tweet
Or how about,
“I’m going on holiday for two weeks and I don’t want to have to tear myself away from the family to do my social media, but my brand can’t just disappear for that long!”
“My audience is on social media late in the evening, but I can’t face getting online to post at that time when I’m winding down after a busy day.”
Your social media accounts must be active and regularly updated to keep your followers’ interest, but you need to preserve some kind of work-life balance.
This is where scheduling flies in like a superhero to remove those headaches and allow you to concentrate on your “real” job.
1. Find lost time!
Saving time is the biggest reason to have a schedule for your social media activities.
Yes, there will be an initial time investment to build your schedule, but once it’s done, you will find time you didn’t even realise was lost!
You can use one of the schedule templates that are available online and do the whole thing manually.
That is a time-consuming way of going about it,
and you need to WIN BACK some time.
The first step is to pick the right scheduling tool for you, then sigh with relief – no more posting individually on each platform; an end to logging in and out of all your accounts.
Safe in the knowledge that regular content is coming your targets’ way,
you can use the social media time in your working day to do what the platforms allow,
that is listen to and engage directly with your audience.
So, yeah, Gary, that all sounds great but how do I do it?
First up you are going to need a constant stream of quality content.
A schedule is no good unless you have engaging stuff in it for your customers…
I tend to share a lot of info across Social Media about Technology – once a nerd always a nerd, right?
Big Data & Analytics are something I always read about and share when I find something worth sharing.
This is where Feedalpha shines. Type in a keyword and get back a list of trending and relevant posts in seconds – perfect for my techie audience.
Now that I have the content I need to start thinking about my schedule.
You just need to pick your favorite posts, hit the schedule button and that’s it.
We have a built-in calendar that gives you a detailed or helicopter view of your content, the channel it’s on and the time it is due to go out.
Above you will see an overview of some scheduled posts I have for the next 2 weeks.
When you click the overview tab you get to see all your connected accounts and check out your coverage.
If you click into one of your accounts you can drag and drop updates into different days or time slots.
How cool is that?
2. Productivity boost
By scheduling your posts, you will definitely increase productivity.
If you work alone, you will be able to prepare content in advance.
The content is likely to be better because you are not multi-tasking while you’re doing it or trying to do it in a rush, when you’re much more inclined to look at something that’s not quite right but think “It’ll do!”.
If you have a team, you’ll be able to allocate staff to work on the content you are planning.
Just make sure they are fully briefed on your messages and deadlines.
Here’s to avoiding that mad panic on publishing day!
Either way, you will be able to balance out your upcoming content and make sure you are posting a mix of helpful, interesting, non-promotional content (blogs, articles, advice) with calls to action to get people to buy/subscribe or whatever your goal is.
Scheduling makes it much easier to execute a campaign because you can plan out the order of your messages.
With Feedalpha we let you plan up to a month in advance and sharing your own content is simple.
You just hit the ‘New Post’ button, paste in the link, and you can share it out to one or all of your accounts at the same time.
This way you are getting your own important news out to every Network at once.
Plan these ahead of time and set them to post automatically at exactly the right time – regardless of timezones.
Because you’re likely to be scheduling a number of posts in one sitting, it is easier to ensure consistency across your messaging. And that is gold.
A schedule keeps your social media presence regular and puts an end to the all-too-familiar cycle of quiet periods followed by borderline spamming as you catch up with all the content you didn’t post!
Consistency also helps with engagement.
The more you post the more potential reach you get.
All social networks are managed by complex algorithms. There is no way to beat the system.
Being consistent and posting engaging content is the best way to work with them.
The more people engage with your content the more people will see it.
By using a schedule you can load up a months’ worth of updates in one go.
The next time you are too busy to look at your social media accounts you don’t have to worry because the content is reaching your audience anyway…
Scheduling works very well for evergreen content such as articles and blogs you can prepare or find in advance, or status updates on known future events or topics as well as your own marketing campaigns.
But remember to balance the planned stuff with a little spontaneity.
Posts with trending content about current information, new developments, breaking news (or just your current mood) are important too.
You need to make sure that your scheduling doesn’t stop you being relevant.
With a little bit of preparation, scheduling will help you to keep on top of your social media messages and allow you to get on with running the business.
Just think, no more sneaking out of meetings to make sure something goes out or writing those middle-of-the-night posts to catch an audience in a different time zone.
No more guilt about going on holiday!
Just relax and let the scheduling tool do the posting for you.
There was a time when selling was as easy as having a product,
sticking a price on it and putting it somewhere people might buy it.
Marketing products on social media is an ever-evolving process.
5 Easy Ways to Sell Without Selling on Social Media. #socialmedia Click To Tweet
Customers quickly got wise to brands selling their products or service on this relatively new channel and adapted their behaviour to tune out of obvious attempts to sell.
In order to continue to generate interest and sales, businesses have turned to adding value on the social media platforms where their customers hang out.
So how do you add value to social media exactly?
It’s not much different to what traditional marketeers might do.
What can you do on social media that makes your actual product or service more valuable to your customer?
It’s not complicated,
it doesn’t have to cost you anything,
but it is a great way to build brand loyalty,
just like the traditional things that sellers might do,
such as throw in free delivery or an extra piece of kit.
So here we go: 5 very simple ways you can add value online.
1. What is added value for your customer?
Before you set about adding value, you need to figure out exactly who your customers are and what they want.
What is added value for them?
If you’re unsure, a customer persona exercise is a great way to start (you can check out free online resources or go through a marketing specialist):
it will help you to develop a clear picture of who your ideal client is,
what they are interested in, what they need and what their priorities are.
Do you know who your ideal customer is?
People just want to be understood!
If your customer is attracted by extras, that’s what you should focus on; if he or she really values objective advice, that’s how you need to add value.
Also, think outside of the transaction.
How can you help them with their preoccupations?
What content will interest them?
2. Perfect your customer experience
Customer experience is more than just using the product and being happy (or not!) with it.
It involves everything from when a potential customer first shows an interest, all the way to any post-purchase communication, and all the intangibles in between.
On social media, you can really focus on your responsiveness.
Customers hate to wait.
Waiting on hold for ages (with irritating music on a loop) is the bane of your customer’s life!
Leverage social media to solve that particular issue.
You can answer questions, allay concerns, resolve problems quickly and efficiently all on a one-to-one basis.
The quicker and more responsive you are, the more impressed and likely to become repeat customers they will be.
3. Give Away!
Never underestimate how excited people get about freebies!
It doesn’t matter if it’s a branded magnet, pen or calendar, a free e-book or guide, or just free advice.
It all shows a desire to give back and go above and beyond for your customers.
Get creative with your ideas.
Figure out what would appeal most to your customers (the customer persona will help with that).
It could be exclusive access to something or a preview of a new product or access to sale stock before the sale officially starts.
Tailoring your giveaways to your customer will get you noticed and remembered!
Many people in search of an answer use their favourite social media platform as a search engine, so make sure you have the answers to the questions they’re asking.
You could go so far as to create a social media account just for answering your potential customers’ queries but be aware that this could be incredibly time-consuming!
A more efficient approach might be to have an FAQ section on your website with the answers to commonly asked questions about your area of expertise (not – and this is very important – about your product or service!).
Writing blogs that address people’s questions and pushing them out either as a direct response to an individual who asks the question, or in a scheduled manner, is another good way to build up a helpful expert reputation.
There was a time when selling was as easy as having a product, sticking a price on it and putting it somewhere people might buy it. No more! Marketing products on social media is an ever-evolving process. [bctt tweet="5 Easy Ways to Sell Without Selling on Social...
Writing a Blog Post – Getting off the Starting Blocks in 9 Easy Steps We have all been there, staring at the flashing cursor on the blank page. Starting to write is difficult at the best of times, but blogs are a particularly tricky animal: readers online...
Step-by-Step: How to Download a Facebook Live Video Have you ever watched a Facebook live video and thought to yourself that you would love to keep a copy of it for later. Sometimes we see a video that offers huge value but because it's in our Facebook...
Posting relevant external articles and blogs which address common problems your potential customers are having is also a good tactic, but it is better when the advice you share is from you – why should someone else get the kudos?
You can use Feedalpha to find great content and why not then write your own updated version of this to suit your audience…
5. Build a Community
By creating a Facebook group page, you can provide a forum for individuals meeting your target customer profile to connect with each other, share and ask questions.
Successful Facebook groups are supportive community networks where people can help each other, but where you are on hand to answer questions and generally be really sound.
There is a lot more work in this, but it can be hugely beneficial to your branding and your business.
Bite the Biscuit is a group on Facebook for people working in the arts – makers, designers, painters, writers and so on – set up by a woman who runs business courses for those in the creative fields.
Massage Matters is a group where complementary therapists can ‘Share, Source, Support and Socialise’.
It is run by a therapist who also supplies massage oils and lotions to therapists.
The founders of both groups say they have transformed their businesses, but more than that, they absolutely love participating in the communities that have formed around the Facebook pages.
Adding value requires your commitment to making it happen, but you will definitely reap the rewards: your potential customer will view you as a trusted source of information.
They will seek your advice and more than likely purchase from you… while singing your praises to their circle of friends!
If you follow our pointers (or even just some of them), you will find that you have built stronger brand awareness and brand loyalty, created happy and engaged customers, and generated additional sales.
You will stand out from the crowd with a competitive edge… and your customers will have a major case of the warm and fuzzies.
Step-by-Step: How to Download a Facebook Live Video
Have you ever watched a Facebook live video and thought to yourself that you would love to keep a copy of it for later.
Sometimes we see a video that offers huge value but because it’s in our Facebook feed it will be gone in no time at all.
Wouldn’t it be great to be able to download that Facebook live video and keep it for review and watch again later?
Well, you can.
Downloading a Facebook video is simple.
You just need a free tool or a bit of know how and you are good to go.
Step-by-Step: How to Download a Facebook Live Video. #socialmedia Click To Tweet
Quick explainer video
Here is a quick video showing you how to download your Facebook live videos.
1. Pick the video from your feed, profile or Facebook page
The quickest way to find your videos is to go to your page and click on the Videos tab in the left sidebar.
How to download a Facebook Live video
If you are trying to grab the video directly from your feed then you need to use the timestamp link instead. Click on the time above the video and this will open everything up in a new window.
Now that you have the video open in a new Window we can move on to the next step.
You will know you are in the right place because you will see all the video comments in the right column.
2. Download the video
This is very straight forward.
Once you have access to the video, either through the Videos tag on your main page or via the popup video from your feed you just click the three little dots in the righthand corner and select download from the menu.
The video will then download to your computer in MP4 format.
But what happens if the video is on somebody else’s feed and you want to save a copy for later.
Step 3 shows you exactly how to do this.
3. Download video from somebody else’s feed
You will often see a Facebook live video on somebody else’s feed and want to save it for later.
This is not quite as straightforward as saving your own Facebook live content but there is a handy tool/site for doing just this.
Our site of choice is fbdownloader.cc
You just drop the URL of the video into the search box and hit the ‘Download’ button.
The video will now download to your computer.
Where can you use the downloaded video?
If it’s your own video you can upload it to Youtube and add it to your channel. You can also use it for posts and other Social Media channels to promote your business.
You can get the video transcribed and turn it into a blog post on your website. This is a great source of content and because you have a video to back it up you are on a winner.
You can also add captions to the video so when it shows in your feed people can read along if they can’t use the volume button in work…
Our preference is to always have the video uploaded to our Youtube channel and stream it from there. Good for SEO as well
*If it’s a video you downloaded from somebody else’s page you will need permission. Make sure you have explicit permission before you post or use the video anywhere.
10 Tips To Attract New Customers Using Social Media
Social media platforms have plenty of potential to attract customers beyond your current base, but without a bit of preparation, you can easily lose hours of your valuable time with very little to show for it.
Here are our top 10 tips to help you get the most out of social media when it comes to attracting new customers:
Here are 10 top tips to help you get the most out of social media when it comes to attracting new customers. #socialmedia Click To Tweet
1. Pick the right platform
The biggest platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest, each attracting a different demographic. Resist the temptation to have a presence on all of them – you could end up spreading yourself too thinly.
Get to know your target audience and which platform(s) they favour and tackle these first.
Do keep an ear out for any new social media platforms that may be gaining momentum, but you only need to really pay attention if your customer is to be found there.
2. Do your homework
Figure out what your target customers want, what questions they have, what would interest them, and what content they might enjoy.
This could be in the shape of a Poll or Survey on Social Media.
And check on your competition…
No, you’re not being sneaky!
It’s important to see where you stand in relation to your peers, and you might even glean a couple of useful ideas.
3. Think like your customer
Don’t go into promotional overdrive!
Make sure your posts aren’t just about the business.
Think about what your customer might want to hear about: share from lots of diverse sources (Feedalpha can help you there!)
Feedalpha provides a constant feed of great industry content you can share to Social Media
Post informative blogs, articles, links to e-books, inspirational quotes, funnies.
Basically, find content that is interesting and engaging for your demographic.
4. Be responsive
Engage with your fans and followers to build their trust.
If they ask a question, respond promptly and as specifically as possible.
If they have a complaint, respond even faster!
Steer well away from the generic automated answers, though these are slightly better than not responding at all.
Failure to engage will have a negative impact on shares, comments, likes or recommendations, not to mention sales.
Remember how it feels to be ignored.
5. Join groups
A great way to share your knowledge and expertise is by creating or joining and actively participating in, social media groups such as those found on Facebook and LinkedIn.
We have a great Facebook Group that provides webinars and great content to help you on Social Media.
Don’t use these groups to sell; rather by being proactive and helpful in groups you build credibility as an expert in your field so that when your potential customers are ready to buy, they will think of you.
Groups can provide a forum for potential customers to voice concerns, ask questions, or leave invaluable testimonials.
Be personal and relatable, and speedy with your responses!
6. Provide incentives
Who can resist a competition, a giveaway or a discount?
These are great ways to boost traffic to your website and generate buzz about your business.
Incentives are a free (or very inexpensive) tool at your disposal and also one of the most effective at increasing your followers.
But don’t rest on your laurels – continue to work on retaining and motivating your new followers to become actual clients by posting useful stuff that helps solve their problems.
7. Be organised
Never underestimate the importance of timing and monitoring what you say.
Different platforms attract different people who will log on at different times of the day.
It’s important to get your content out there when it is most likely to be seen.
So, create a calendar for your content (Feedalpha can help with this too!) to maintain a consistent schedule.
A calendar also helps you keep track of what you are putting out on the different platforms.
8. Ask for help
Social media is such a different animal to any other marketing tool.
You probably wouldn’t ask your dad to spearhead an advertising campaign or your neighbour to come up with a marketing strategy…
But you CAN ask them (and your family, friends, and contacts on your own various social media accounts) to share your page, posts, blogs, images, quotes or articles.
Using your personal connections can absolutely help you broaden your reach and attract new customers.
9. Build personal connections
Make your business sound human and show your personal side.
That includes making your Twitter handle sound like a person rather than an organisation.
If you sound like a real person, people will trust you.
And if they trust you, they’ll buy from you and recommend you.
They are much more likely to use the review widgets on your website or leave testimonials on your social media pages.
Once you have put in the work to select the right platform, communicate, and engage with potential customers, it is critical that you keep track of what’s working for you.
There is software out there that will help you monitor things like keywords, hashtags, likes, shares, positive feedback etc.
You can also use URL tracking tools like Bit.ly for linking from your social media post to your website.
The technology behind the social media platforms may be complex but attracting new customers needn’t be!
In an age where so much revolves around technology and screens, people still like to feel valued and cared for.
They want the human touch, but, strangely, without the “inconvenience” of having to talk to anyone over the phone!
So provide the human touch they are looking for and you will reap the rewards in no time.
Here are 10 top tips to help you get the most out of social media when it comes to attracting new customers. #socialmedia Click To Tweet
Here are Three Key Marketing 101 Lessons that never go out of style and all Small Business Owners need to remember:
1 – You are NOT Your Customer—Do Your Research
One of the most important lessons every marketer should remember is to market to your target audience—not yourself. Yet how many times does your inner voice tell you “They’ll never buy that…?”
Don’t spout information YOU THINK your market wants to hear.
Listen to your prospects first—and social is just about the greatest listening tool ever invented. It’s focus groups on steroids!
Use social media to listen to who your ideal customer is and what she wants before you start messaging.
2 – Frequency Isn’t a Bad Thing
Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market.
How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to the centre of a Tootsie Pop (remember that old TV commercial?).
Some will bite after a dozen licks; for others, it’s three—depends on where your audience is in a given moment when they see your message.
And remember, you’re not just talking to one person here—you’re getting in front of your audience’s friends and their friends as well. The more the merrier.
So do not forget about good ole “reach and frequency.”
3 – Story is Important
Remember the power of storytelling, and use it in your communications.
People can’t resist a good story.
It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more consumers to share more stories about more of the products they see, buy and use.
Another thing to remember about stories is that people are already having a conversation about your brand, and you can’t necessarily control that.
Companies who try to stem the tide of a bad story by trying to control the message find this out the hard way.
However, you can INFLUENCE the kind of stories that are told about you by being involved in the conversation, transparent in your use of social media, and responsive to the needs of your customers, both online and offline.
One of the most important lessons every marketer should remember is to market to your target audience—not yourself. Yet how many times does your inner voice tell you “They’ll never buy that…?” Click To Tweet
Ian Anderson Grey
1 – Use a Social Media Tool
2 – Go Live
3 – Don’t Just Say Thank You
Ian is a Confident Live Marketing consultant and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand.
Ian is the co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.
Invest in one or social media tools that will help you become more efficient and save you time.
Avoid Shiny New Tool Syndrome and just choose a decent social media management tool that will help you post and schedule your content quickly as well as engage with your audience.
2 – Go Live
It’s easy to hide behind your corporate identity.
It’s safe there!
But, people like to interact with other humans. Getting in front of the camera and going live may sound scary to you, but it’s an amazing way to connect with your audience in a transparent, fun and powerful way.
And you’re giving your potential customers access to you. It doesn’t need to be perfect – so just get on and do it!
3 – Don’t Just Say Thank You
There’s one thing just as bad as being a one-way communication machine on social media – just saying thank you.
The important word there is “just”.
Don’t just reply with one or two words – go the extra mile.
Make your audience’s day. Make them smile. Come up with your own “thank you replacement list” to get ideas on how to engage with your audience using video replies, fun emojis, gifs questions and more.
Make your audience’s day. Make them smile. Come up with your own “thank you replacement list” to get ideas on how to engage with your audience using video replies, fun emojis, gifs questions and more. Click To Tweet
1 – Listen to your Customers
2 – Make sure you use Video
3 – Be Authentic
Chris Strub is a forward-thinking, authentic social storyteller and millennial keynote speaker with an optimistic, ‘why not?’ approach.
As the first person to live-stream and Snapchat in all 50 U.S. states, Chris is passionate about helping businesses, especially nonprofits, establish and sharpen their digital storytelling skills. As the author of ’50 States, 100 Days: The Book,’ Chris has been featured by FOX 5 New York, ABC 6 Philadelphia, Newsday, The Lansing Journal and dozens of other news outlets.
Above all else, listen to your customers. Your content marketing strategy could win an Academy Award, but if you’re not responding to and engaging with the audience that it is drawing in, you’re completely missing the point.
Prioritize being responsive over being creative.
2 – Make sure you use Video
Video, video, video. By 2019, 80% of all internet traffic will be video, and according to Social Media Today, 90% of customers say video helps them make purchasing decisions.
Businesses of all sizes should be developing an Instagram Stories strategy, as well as looking at how to incorporate live-streaming video into their digital plans.
3 – Be Authentic
Strive to build bridges between your online and offline personas.
Be exactly the same online as you are offline, and make a conscious effort to encourage your customers in real life to connect with you on social media.
When you’re being authentic on social media, it will be a very natural transition for them — and make them want to come back to see and purchase from you in real life again soon.
Your content marketing strategy could win an Academy Award, but if you’re not responding to and engaging with the audience that it is drawing in, you’re completely missing the point. Click To Tweet
1 – What’s your USP
2 – Set Goals
3 – Who is your Target Audience
With over 40 years of high-tech global sales, marketing, and advertising experience with many Fortune 500 companies including Intel, Apple Computer, IBM, Hewlett-Packard and AT&T, as well as many others, Jeff is now an IBM Influencer | Futurist, social selling and marketing consultant, podcaster, and job search mentor, as well as the former volunteer director of the Holy Spirit Catholic Church Career Ministry in Atlanta.
He is also the co-author of the book: ‘HIRED! Paths to Employment in the Social Media Era.
Before you do anything on social media make sure that you take an introspective look at yourself or the company make a determination of who you are and what unique value proposition you bring to the world.
Make sure that you write this down and align it with all of your written and verbal communications.
2 – Set Goals
Define your goals and objectives and write them down.
What do you want to do?
Most people overlook this when they’re starting out in social media.
3 – Who is your Target Audience
Who specifically is your target audience?
This needs to be clearly defined and everything you do should be focused on servicing the needs or addressing the problems of this clearly defined audience You can’t be everything to everyone and state that your audience is anyone.
Define your goals and objectives and write them down. What do you want to do? By when? How? Most people overlook this when they're starting out in social media. Click To Tweet
Tamara Mc Cleary
1 – Solve Problems
2 – Stay on Brand
3 – Understand Hashtags
Tamara McCleary is the CEO of Thulium, a global marketing and digital consulting agency specializing in social media, brand amplification, and influencer marketing.
Tamara also serves as a unique advisor creating brand thought leadership and executive-level influencer status, consulting to a variety of leading global technology companies such as Verizon, IBM, Mercer, SAP, Dell EMC, AWS, Huawei and Ericsson.
Don’t share the message about your product or service. Instead, share the message about how you solve your target market’s problems and make their lives easier.
2 – Stay on-brand
Be clear about who you are, what your story is, and what makes you different. Keeping to these brand basics, your messaging should always be on-brand and always sharing a cohesive message of the same story.
3 – Understand Hashtags
Understand the power of hashtags and why they are important to use very strategically. Don’t use hashtags to be cute, clever, or brand-centric. Hashtags are there to pull in outside eyes and cast a wider net.
Hashtags are at their weakest when used to support the echo chamber, (a.k.a. inside joke, or company-facing, because outsiders don’t follow company facing hashtags.)
Be clear about who you are, what your story is, and what makes you different. Keeping to these brand basics, your messaging should always be on-brand. Click To Tweet
1 – Do some Research
2 – Engage with your Followers
3 – Be the Face of your Brand
Damian Corbet is a freelance writer and social media specialist. He is also the founder of The Social C-Suite, which aims to educate and inspire leaders to embrace social media.
He regularly interviews CEOs for his #SocialCEO blog series and is currently in negotiation with a publisher for The Social CEO book, which will include exclusive contributions from many leading CEOs from around the world.
Get your business all over social media! As a small business owner, you probably don’t have the budget to make a big splash with advertising, you need a different approach, and social media allows this.
This means your business needs to be on the most appreciate channels for your audience – be that LinkedIn, Facebook, Twitter, Instagram or Pinterest. Do some research.
2 – Engage with your Followers
Being on social media isn’t enough. You need to be seen and heard – that means you need to engage with your followers – relentlessly. Thank them for following you, thank them for mentioning your business, retweet them. It also means sharing useful tips and advice for your audience. They don’t want to know how well you’re doing or how successful you are – that’s not why they follow you. They want to help make their lives a little bit easier, so make sure you share lots of useful content that they’ll benefit from. If you do that, they’re more likely to keep following you and to share your content with their own followers.
3 – Be the Face of your Brand
As the owner of the business, you should also be active on social media yourself, too – in addition to having company social media accounts. Never underestimate the effect on customers and potential customers of seeing the owner/CEO/founder of a company they like being a social media regular.
Not only does it humanise your brand – it also adds another level of trust and authenticity that’s hard to beat. You can mirror some of the output of the ‘official’ social media accounts – but you can also add your own take on things. Perhaps share insights into the wider industry you’re involved in. Mention your employees – champion them! And yes – you can even share the odd post about things that interest you personally, be that sport, a hobby, whatever.
It’s best to avoid talking about politics or controversial social issues though – or getting into arguments on social media – as you’re bound to alienate people.
And finally – never, EVER go on social media when you’re drunk.
You may be tempted, but the consequences can be disastrous.
Just don’t do it.
As a small business owner, you probably don’t have the budget to make a big splash with advertising, you need a different approach, and social media allows this. Click To Tweet
1 – Use social like a non-marketer
2 – Ask how can you help
3 – Brand yourself
Amanda from Spiderworking has been working in digital marketing since 2009.
She works with small businesses in Ireland, the UK and beyond helping them develop and implement strategies and campaigns.
In 2017 her blog was named one of Social Media Examiner’s Top 10 Social Media Blogs an international contest she also won 2 awards at Blog Awards Ireland in 2017 including Gold for B2B Blog.
Facebook has removed access for applications to publish directly to Facebook Profiles.
This has understandably upset quite a few people but there are very good reasons behind the changes.
Read on to find out what you can do about it…
So Facebook has made changes to their platform recently to try and improve their overall user experience. One of those changes was removing the ability of third-party Apps like ours (and everybody else’s) to publish updates to Facebook personal Profiles.
You can still publish to Facebook Pages – which is the recommended and only approved use if you look at the Facebook TOC’s
See quote from Facebook:
It’s against the Facebook Terms to use your profile to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.
Basically what these terms mean is that if you are a business owner and use Facebook to promote that business as a brand then you must use a Facebook Page to do so – or risk getting your personal account shut down.
Facebook is supporting ongoing publishing and scheduling of posts to your Pages and we firmly believe that as a company you should be using pages to promote your brand and build up your community there.
Here are just some of the reasons why:
It's all about your Brand
Pages are designed for businesses and give you much more scope to brand your business and keep the message consistent.
Targeting and Reporting
You get access to Page insights where you can monitor post engagements and check out visitor stats like location and age profile of your visitors – this can be very helpful in tailoring your message to reach the right audience.
Roles and Helping Hand
You can assign page roles to let others help you manage your page and updates. You can assign editors to post updates on your behalf or just keep an eye on things while you are busy.
Advertising and Sales Generation
You also have the option to boost posts and create ads to target the right audience for your campaigns. Couple this strategy with a Facebook pixel installed on your website and the results can be outstanding for converting into sales.
What should you do…
You have a couple of options available straight away.
You could convert your existing profile into a page if you have been using it primarily for your business. Check out this article from Facebook that will step you through the process.
Set up a completely new Facebook Business page by following this guide. Our preference has always been to use Pages for business because you have greater control over branding, messaging and you can advertise and boost posts straight from the page itself.
As a business owner, this is a must. Facebook organic reach is pretty much zero so being able to boost and promote your content to a targeted audience gives you the edge over your competition.
We would love to hear your thoughts on the changes so let us know in the comments section below.
9 Tips to help you create content your audience will love
There are two main factors affecting your content strategy: quality and relevance.
While it’s sometimes hard to define what quality content actually means (as it is a very subjective thing), relevance is a much more straightforward concept.
It should answer a simple question: “Is this something you were looking for?”
Use these tips and you will be unstoppable!!!
General topic of your website
One of the most common issues affecting relevancy is the overall direction of a site. People often start writing on a particular topic and somewhere along the way, they notice their conversion is lacking.
Perhaps there is some other issue forcing their hand.
So, they will start writing on other, similar topics in an attempt to improve the state of their blog or online shop.
For example, they will start promoting motorboats on a site called “Super cars”.
This may be confusing for some readers; even though topics seem to mash naturally, it may cause problems alienating a part of their audience.
Just imagine landing on such a website only to learn that its homepage is littered with irrelevant posts.
The general topic of a site is also important for the tone you will be using.
If you’re writing about video games, it is normal to have a relaxed writing style but if you run an Accounting firm you wouldn’t write in the same style…
We write our content for our readers and not for Google.
Topical relevance is hugely important to Google as well.
Keep your content closely related and you gain additional traffic from keywords never mentioned in your content – because you have topical relevance.
A good headline can make or break your content efforts. Get this wrong and nobody will ever even open your page.
That said, once they do visit your site you need to write in such a way that they actually read more than the first few lines of text.
2. Analyze your audience
A good salesman always considers his audience.
You should do the same.
Let me show you why.
Who is reading your blog?
Where is your traffic coming from?
These questions will affect not only the tone of the site but also the language.
If the majority of your traffic comes from a foreign country, perhaps it’s better to use a simpler, conversational tone.
We also need to consider overall traffic.
If you have a niche-specific blog visited by a handful of professionals, its ok to use a more serious tone with lots of industry-specific jargon.
The opposite goes for large sites.
News websites are the best example as they have to cater to a larger audience.
In theory, every person is a potential reader so all these people should be able to understand their writing.
Understanding target demographics is important not only for content but for other aspects of a site such as design and ads.
3. Type of content you’re creating
While there are numerous subcategories of content, it usually comes down to three main ones:
Today, videos and articles are often mixed together in order to create an in-depth piece of content.
Audio content is a bit different due to its nature.
Basically, you don’t need eyes to listen to your favourite podcast and can tune in wherever you are.
Certain things are more suitable than the others based on the topic and audience.
Teenagers usually prefer videos while adults are more into written content.
There are two main ways to determine which type of content is optimal for you: through trial-and-error and by analyzing the competition.
The platform is also an important factor that needs to be considered.
Needless to say, people creating video content will always depend on YouTube while traditional blogs need text content to survive.
4. Uniqueness of Content
Uniqueness is a phrase that is often tossed around but is rarely implemented in practice.
Internet experts always emphasize that the most unique content will be the most relevant one.
Given that sites are often borrowing information from each other, information is equally spread throughout the web.
Sometimes just by having new information or by providing a unique opinion, you instantly becoming more important to your audience.
But there is more to uniqueness than that.
Even if you have the same information as your competition, you will be perceived as more unique if you’re able to produce charts, infographics and unique design solutions for your content.
One thing we always do when we write new content is run it through a plagiarism checker.
While all of our content is unique there is no harm in double checking to make sure…
It’s free and only takes a couple of seconds to perform the test.
The first thing you do is copy and paste your content into the box provided:
Next, you hit the ‘Check Plagiarism’ button and wait for the magic to happen.
If everything is clear you will get a 100% unique result.
If any of the content exists online it will show up in red.
You can click on the highlighted text and the system performs a Google search showing you where the text is already online.
While your readers may not notice that your content is 100% unique, Google will notice if it’s copied from somewhere else and you will get hit with a penalty – demoting your page way down the search results.
5. Do your research
Research is one of the cheaper ways of improving your content.
When we mention research, most people think of a big study including numerous test subjects.
This shouldn’t be the case.
In fact, you can perform the same study on a smaller scale by simply asking your contacts a few questions.
This is how the Roundup post was invented.
Have you ever seen the ’17 Experts share how they…’ or ‘9 Marketers show you how…’
These style of posts are everywhere now but they are very successful and easy to put together – because the experts create the content for you.
It just needs to be formatted and published. You also get the added advantage that the experts share it with their audiences.
Study your competition
One of the best ways to find great ideas for new content for your site is to study the competition.
There are plenty of tools that you can use and our tool of choice is SemRush.
Stick the main URL of your competition into the Organic Research tab and hit ‘Search’
Then hit ‘Pages’ on the left menu.
Within about 20 seconds we have discovered the most popular pages on their site. One page alone gets 17.25% of all the traffic.
This is just a quick example of how to uncover popular content and works for any site that is in the Google index.
The term ‘Content Marketing’ gets 18,100 searches per month in Google. Granted this is highly competitive and the CMi site is dedicated to Content Marketing so the chances of you outranking them are slim to none.
You have to understand there are people who will be annoyed by a single commercial post. Given that you have to make money, it’s best if you ignore them.
Subtle commercial messages are the best ones. In certain cases, you don’t have to directly sell a product or service.
Instead, show your social media audience that you’re better than the competition.
If you’re a service provider, create an article or a video that will show your prowess. Create a post that talks about the benefits of a product.
Always try to be moderate when creating commercial posts. At the same time, don’t be dissuaded by negative feedback as there will certainly be some.
3. Pay attention to the post itself
Social networks are a completely different beast compared to your own blog and they should be treated that way.
The majority of the audience will see a particular post on social media before seeing it on your own website.
For most of them, this will be their first interaction with either your posts or your company.
Site owners usually perceive social media sharing as nothing more than simple copy-pasting of links.
They don’t give it the necessary attention. But if the audience sees a simple link without any text, they might not have an incentive of clicking on it.
This will only result in a waste of time and frustration.
Here are some tips that will help you improve social media shares:
Create catchy titles. Titles are always a good way of attracting attention but more often than not they are boring and completely miss the mark. Craft a title that people ‘must’ click on.
Know your audience. Social media fans may be different from your regular website audience. This is also something that needs to be taken into consideration as it may affect the message you’re sharing.
Use the same brand voice. Companies (especially the big ones) have teams of content writers and social media managers. A message placed on Facebook, LinkedIn or Twitter may change along the way. The description should be an embodiment of your company through various platforms.
Tie different posts together. It is always better if your social media posts are on a similar topic or if they are somewhat related.
Even if you’re a big news website that has lots of writers and editors, you can always benefit from sharing other people’s posts.
No matter how you feel about your website and business, internet audience is always focused on good content. It doesn’t matter if they’re your fan or not; they will always read and watch content that interests them.
That being said, you need to accept the fact that other sites are able to produce great content.
When you come to terms with that, you will finally be able to properly share on social media.
I have an 80/20 rule that I always stick to: 80% of the content I share is other peoples and only 20% is mine.
5. Make sure you have a Plan
Planning is a crucial part of social media sharing.
You need to plan at least one week ahead of time.
This may pose a problem for smaller blogs with limited resources.
Nevertheless, you need to create a plan according to your capabilities.
For example, if you’re able to create 3 blog posts each week, you will share the best out of these three.
As previously mentioned, sharing everything can pose a problem. Small companies can instead mix their own content with that made by the bigger sites.
Always prioritize quality no matter what.
Timing is also important. If you wish to achieve awesome results, study your audience.
You need to know where they are coming from, when they are active, what is their average age, sex, ethnicity etc. All this data will be crucial for planning.
Share content at the same time of the day and through various platforms.
There are lots of tools for social media automation that can help you with this. If you’re consistent, it will become easier for the audience to track your activity.
This is another thing that will increase the conversion and successfulness of your social media posts.
Keep in mind that plans are important but they can be changed if necessary.
Like everything else in business, you need to fine-tune it according to your needs and audience’s response.
You will also have to consider your overall marketing strategy and ultimate goals.
6. Share posts on various platforms
In the previous section, we mentioned social media automation tools.
They have become extremely important in the last few years.
This coincides with the increased number of social networks.
But you can’t be everywhere and do it well…
Today, you have a social platform for almost anything: sharing images and videos, searching for jobs, posting quick messages and so on.
Unfortunately, this splits the audience.
Back in the day, you could do an awesome job by simply posting stuff on Facebook. Now, you have to pay attention to all these social profiles.
Creating and managing various accounts can either be detrimental to your business or can provide a competitive edge.
Some experts say that it’s better to focus on 1 or 2 platforms as managing several of them will eat away your time.
This is where social media automation software comes into play.
You can use these tools to analyze data, create schedules and share posts on various platforms at the same time.
Even if you’re unable to manage all these platforms, by using this software you’re able to tell which ones are the winners and where you should focus the attention.
7. Analyse and Plan
Even though all these tips are actionable, easy to implement and will save you lots of time, you may still encounter issues.
An unexpected problem can always pop-up endangering the success of the whole campaign.
Internet marketing is all about optimizing your results. No matter how good you are at something, you can always get better.
This is especially true when it comes to sharing your content on social media.
Whether you’re doing good or bad, don’t be afraid to implement small changes. Try different approaches and see how they fit.
Keep in mind that every industry is different so even if you have lots of experience, there will always be something that can surprise you.
Make sure to be proactive and analyze your results.
Like everything else on the Internet, sharing content on social media has numerous layers.
At first glance, it looks simple but there are numerous factors that need to be considered, things that you won’t realize until you start sharing content yourself.
With this particular piece, we have hopefully saved you some time and you will be able to avoid these most common mistakes.
Start sharing and make your social presence known!
Gary Evans is the founder of Feedalpha. He has been writing about Social Media and Digital Strategy for years. You can find him active on any of these accounts.