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Stan Walker for Postie’s 110 year celebration campaign. Image supplied.
Postie have achieved an impressive milestone this year with the brand celebrating 110 years in business in 2019. It hasn’t all been smooth sailing but to get past a centenary is rare and Postie are quite rightly excited about it. The brand created a campaign to thank all the New Zealanders who have supported them over the years which launched earlier this year and features talented musician Stan Walker and Postie’s Autumn/Winter collection of course.
Back in 1909 Postie started out as a shoe repair store in the small West Coast town of Reefton which was founded by Thomas ‘TA’ Dellaca. It’s extraordinary to think now that the following 110 years of Postie’s history began from a £68 investment. In the late 1920s what was now a family business run by the Dellacas expanded into the fashion industry opening several stores across New Zealand over the next 50 years.
In the 1980’s Postie added mail-order catalogues to its business aiming to reach rural customers and those who didn’t have their stores in their towns. The first ‘Postie Fashions’ catalogue was released in 1983 and received a healthy 600 orders per day within the year. The mail-order business took off as customers loved the mix of well-priced, fashionable clothes that were accessible and well-made.
Postie mail-order catalogues from the 1980’s.
The company was rebranded to Postie Plus in 1996, later dropping the Plus to be simply Postie, which is the brand name currently used. In 2001 Postie closed the mail-order catalogue side of their business to focus on their retail stores, later moving into ecommerce with the opening of their online store.
While Postie has evolved from being a small family-owned business to a huge nationwide brand with 63 stores around the country, it has maintained it’s core promise to deliver affordable clothing for Kiwi families that is a great mix of on-trend looks and classic wardrobe staples.
The brand’s latest collection and accompanying campaign is a testament to where they have come from with a mix of vintage inspired looks and fashion-forward pieces. The campaign celebrates Kiwi style on a rugged West Coast beach which is a fitting nod to Postie’s heritage while looking towards its future.
Postie’s Autumn/Winter collection is available in Postie stores and online now.
There are many things about winter I love… Winter fashion, warm fires and listening to stormy weather in bed, but the dreaded dry, dull and flakey skin is not something I look forward to. The cold winter air and piercing winds can wreak havoc on your skin, depriving your body of moisture and so it is vital that you choose the right beauty products to combat this. But it’s not just about choosing the right foundation, it’s what you use underneath that is going to be the key to getting a good, hydrated base.
So, I would recommend investing in a good skincare routine if you don’t already have one, my personal favourite brand is Eau Thermale Avene, which is a French skincare brand that is renowned for having a range of hydrating products for sensitive skin. In Winter I use a gentle gel cleanser and exfoliator 2-3 times a week to slough away those flakey dead skin cells. I then follow that up with a morning and night routine of serum, a moisturiser, eye cream and an SPF 50 sunscreen for during the day, because even in winter it is still important to wear a sunscreen every single day, to protect your skin from those harmful UVA and UVB rays.
Once you’ve got your skincare routine sorted it’s time to choose the right foundation that is going to be hydrating and protecting and will also hold up against the harsh winter weather. So, I’ve picked out seven of my personal favourite foundations that will keep your skin looking fresh and hydrated all winter long.
Giorgio Armani- Lasting Silk UV Foundation, $109
This foundation is a water-based, non-sticky, hydrating formula that will hold up against that harsh winter weather. It has a velvety texture and glides on smooth, drying with a matte finish and with an added SPF 20 for that important UV protection, this foundation is designed to diffuse light to smooth and magnify the luminosity of the skin’s surface.
MAC Face + Body foundation, $62 and MAC Prolong Wear Concealer, $46
This is such a versatile combo and one of my favourites for daily wear all year round. The Face + Body is a sheer foundation that provides light, hydrating coverage but when warmed up in the hands, it becomes a thicker foundation providing a little more coverage. If you mix the Face + Body with the Pro Longwear concealer, it then becomes a medium to full, buildable foundation combo. I like to mix the two on the back of my hand and blend them onto my face for a hydrating but breathable look, where you can still see my natural skin and if I have any problem areas I just dab a little of the concealer over top for more coverage.
Guerlain L’Essential Natural Glow Foundation, $102
This is another of my daily go-to foundations. I love this one so much and tend to opt for it if I am going out at night as it is super long wearing. However, it is also a fab day-time foundation as it doesn’t dry my skin or make it patchy after a few hours of wear! It is a 16-hour long-wearing formula made from 97% naturally derived ingredients which is obviously one of the better foundations to use on your skin and it contains an SPF 20. It has a light to full buildable coverage and the formula really lets the skin breathe. It has a nice finish that sits somewhere between satin and dewy. You will not be disappointed with this product and make sure you pick up the matching brush to apply your foundation with ease.
YSL All Hours Foundation, $101
This is another great long wearing foundation that will hold up against that winter weather. Its formula contains an SPF 20, is full coverage and resists heat, humidity, dryness and is transfer proof. It contains black tea antioxidant complex to fight against external factors and it has a matte finish, without clinging to those pesky dry patches and to top it all off, it has a really lovely floral scent that is signature to YSL products.
Maybelline Fit me Dewy + Smooth Foundation, $26.99
This foundation by Maybelline is a more affordable option but is a great Winter foundation nonetheless. Its formula hydrates the skin and smooths the skin’s texture, while giving you a medium to full coverage without clinging to any pesky dry patches you may have. The dewy finish works well with most skin types but if you’ve got overly oily skin, a little translucent powder on top of the oily zones will do the trick to make it stay in place.
Revlon Colorstay 24 Hours Foundation, $20
Another affordable but fab Winter foundation is the Revlon Colorstay. Its formula is designed for oily to combination skin with a flawless matte finish that lasts up to 24 hours. This foundation is made for shine control so no powder needed to set this product in place.
Bobbi Brown Skin Long Wear Weightless Foundation, $88
My final pick for a great winter foundation is this product from Bobbi Brown. Once again it has a very long lasting 16-hour wear to it with an SPF 15. It has a buildable coverage from medium to full and has a lovely matte finish, without looking cakey or drying into creases. It has a non-acnegenic formula with sugar cane algae extract and natural mineral powders to help control oil and excess shine with moisture building glycerin to help with hydration all day long.
Looks from Hailwood’s Autumn/Winter 2019 collection. Images supplied.
Designer Adrian Hailwood recently launched his new Autumn/Winter 2019 collection and it’s truly swoon-worthy. Hailwood showed this gorgeous range on the runway at New Zealand Fashion Week 2018 and we were smitten with its luscious fabrics and sublime silhouettes. The designer has mastered the art of creating divine eveningwear that is not only eye-catching but utterly flattering and comfortable to wear.
This collection has everything a Hailwood fan is looking for in the cooler months with chic daywear that encompasses tailored trousers, charming tops and elegant jackets. Not to mention plenty of cosy knits with the designer’s favoured graphic motifs, this time prowling pumas, cougars and bears are the focus. Throw a plaid or sequinned bomber jacket over the top and you have Hailwood’s brand of cool nailed.
But let’s get back to that magnificent eveningwear which drew audible sighs of delight on the runway last year. Sequins, satin and velvet make for winsome choices in styles that draw their inspiration from the old school glamour of Hollywood but with modern touches that appeal to today’s woman. Whether floor-sweeping grandeur is your style or you prefer a sleek fitted pencil skirt, there are alluring looks to appeal to many tastes. That’s not forgetting the delicately pretty floral embroidered pieces that would make for wonderful dressed-up daywear too. Hailwood really does deliver on stunning looks that will make you feel like a star.
Looks from LEO+BE’s Winter 2019 collection. Images supplied.
LEO+BE have had some fun with their new winter range which draws on some fantasy and fairytales for the cooler months. The brand has always had a playful edge to its on-trend pieces and this season it goes a step further channeling the likes of Cinderella and Alice in Wonderland for a collection that has a dash of whimsy and lots of charm.
Let LEO+BE be your fairy godmother this season, dressing you in sweet dresses, cosy sweaters and flared pants. Those looking for a pop of colour should try the Mushroom Hoodie or Tiara Jumper that are vibrant and warm. While the co-ordinating Princess Top and Rapunzel Pant make a magical combination. Bomber jackets are always in fashion and LEO+BE offer several variations this season including the must-have Merchant Bomber with matching Hush Skirt. Be the heroine of your own fashion story this season with LEO+BE’s delightful new collection.
Does anyone else feel like hibernating in winter? As the weather cools down, we’re looking at pyjamas to snuggle up and get cosy in. No matter what kind of sleepwear you prefer, we’ve got a range of styles for you to choose from.
Long sleeves and long pants are a winter pyjama classic, and lovely to snuggle up in. If you’re an active sleeper, go for pants that have a waist tie to help keep your PJs in place while you’re tossing and turning.
Of course not everyone prefers to sleep in long sleeved pyjamas, and there are some great short sleeved options out there. A lot of these are mix and match options so you can go for a matching set or mix up your fave colours and prints.
We most often see these with short sleeves, but nighties and sleep shirts with longer sleeves are lovely to cuddle up in on a chilly night. If you want to be extra cosy you can also pair them some sleep leggings.
M.A.C Costmetic’s new Aladdin collaboration is out now. Images supplied.
Every girl dreams of being a princess growing up and what better role model than Princess Jasmine from Aladdin?She highlights the strength, beauty and confidence of a woman with her sense of self-discovery and wonder as she breaks free from the castle and discovers a whole new world.
M.A.C Cosmetics has just released a special addition, opulently packed collection which celebrates the highly anticipated, remake of the movie Aladdin. Their exhilarating collection features an array of lip, eye and cheek shades in bright, metallics and neural mattes, allowing you to take a magical ride into multiple looks from bold to demure.
M·A·C Senior Artist John Stapleton, whose vision has guided previous M·A·C collaborations, says that “In a season laden with jewel-tones and a mix of precious metals, this collection’s aquas and golds, silvers and fuchsias make the ultimate accessories. Simply grounding eyes smoked out with Technakohl Liner in Graphblack and a mix of two colours from the Eye Shadow Times Nine palette is an easy way to wear these products with bright jewel tones. Use Graphblack as your base along lash lines, then blend deep brown Eye Shadow in Abu! onto lids and into the creases of eyes. With a firm brush, apply soft gunmetal Eye Shadow in Princess Jasmine to the centre of the eyelids. Add a pop of hot pink with Lipstick in Whole New World, paint a sparkly golden pout with Lipglass in Diamond In The Rough or make magic with five other Jasmine-inspired lip shades.”
“This collection includes versatile, vibrant, exotic and rich shades inspired by the brilliantly hued desert kingdom from where Aladdin and Princess Jasmine’s exciting story unfolds,” says London-Based M.A.C senior artist, Dominic Skinner.
The new Aladdin x M.A.C collection features:
FRIEND LIKE ME cool neutral beige (Amplified)
PRINCESS INCOGNITO neutral pinky rose (Matte)
RAJAH muted red berry (Matte)
WHOLE NEW WORLD bright blue pink (Velvet Matte)
DIAMOND IN THE ROUGH gold with gold and pink pearl
JEWELS ON JEWELS warm pink with gold shimmer
MAGIC CARPET RIDE light pink with pink pearl
Eyeshadow X9 Princess Jasmine compact, $88
NO ORDINARY LAMP light rose (Matte)
CREATIVE COPPER peachy gold with gold shimmer (Lustre)
AGRABAH cool rose (Frost)
RIFFRAFF mauve (Matte)
RAGS TO RICHES pale gold frost (Frost)
LIVE THE GENIE LIFE red with green pearl (Frost)
PRINCESS JASMINE duochrome blue green with red undertone (Frost)
ABU! plum with red pearl (Veluxe Pearl)
SHADOWY LADY blackened plum (Matte)
Designer Tessa Bailey-Lont from Lontessa. Image supplied.
Tessa Bailey-Lont is the designer behind beautiful womenswear label Lontessa which she founded in 2013. Tessa has previously shown her brand as part of New Zealand Fashion Week’s Miromoda show and she is inspired by sustainability, femininity and cultural values. Earlier this year Tessa took Lontessa to Paris where she was the first Māori designer to show on the runway at Paris Fashion Week.
We caught up with Tessa to find out more about her brand, what inspires her and what you would never catch her wearing!
Tell us about your latest collection?
My last collection which showcased in Paris is called Children of Tané, it was inspired by the Flora and Fauna of New Zealand. My website describes it much nicer:
Inspired by the unique biodiversity of New Zealand, this collection expresses a sensual South Pacific escape. Hand dyed organic silks combine with finely detailed beadwork and embroidery to create elegant, intoxicating silhouettes. The beauty is classical. In contrast the coats and jackets are made from PVC and silk organza embellished with Swarovski crystals, plastic straws and spoons to raise awareness to the pacific plastic patch.
What made you become a designer?
My grandmother was a seamstress for the iconic Kiwi clothing brand Swanndri and would make us clothes growing up with her home machine, I starting designing my own fashion rather young because we were and are still very close. I went to Massey Design School in Wellington which led me to a degree in Industrial Design and Contemporary Māori Art. I love creating things and communicating ideas into something physical.
What inspires you?
My Māori values are my biggest inspiration, growing up on the marae with strong values for nature, community and family and then finding how those values fit in with the rest of the world. I have lived in Europe and now spend much time in Singapore, understanding the diversity of people and the needs of women inspire my work. Trying to express what a modern Māori or a flying Kiwi means.
Describe your personal style and how it influences your designs?
My style is sensual, feminine, a little eccentric without trying to attract to much attention.
What is your all-time favourite purchase?
A piece of art from NZ Artist Evan Woodruff.
What wardrobe item should everyone invest in?
A Lontessa Cupro Shirt.
Do you have a style rule you always obey?
It’s not what you wear it’s how you wear it.
What has been the highlight of your career so far?
Walking into the ballroom at Intercontinental Le Grand Paris and feeling the moment of a dream come to life.
What can’t you live without?
My incredible support network.
Finish this sentence – You would never catch me wearing…
Ugly fast fashion – It really makes me upset when I walk into a rack full of the poorly designed polyester garments that I can’t imagine anybody wearing, I think how it ends up in trash without being worn or loved at all.
Rickie Dee is the co-founder of beloved retail brand Superette which she launched with her business partner James Rigden in 2002. Superette has become well-known for its carefully curated selection of men’s and women’s clothing and accessories from some of New Zealand’s and the world’s leading designer fashion brands. Recently Rickie and James launched new retail experience Superette International in Newmarket, Auckland, which offers a fascinating selection of international brands, many of which are new to the New Zealand market.
We caught up with Rickie to find out more about Superette International, how she has managed the growth of her brand and what makes her excited for the future.
Congratulations on opening Superette International, can you explain the concept of it and where the idea came from?
We created Superette International as a way of expanding our current brand family and providing our customers with access to even more amazing designers from around the world. The idea of collaborating with and building up brands is something that has remained exciting and inspiring for us over the past 17 years. When Superette first started we brought a lot of designers to New Zealand for the first time, some of which have grown alongside Superette and have transformed from tiny boutique brands into household names. Whilst developing Superette International, this has been a real driving factor for us as we are so passionate about it. Discovering new talent and fresh, exciting brands acts as the bones of Superette International, extending from the stores location to the design, brands and experiences provided in store and online.
Can you tell us a bit more about the styling service on offer?
Superette International presented us with an opportunity to offer our customers some unique experiences that we’ve had in mind for a while but haven’t had the right space to execute them. Our new by-appointment stylist sessions are the perfect example of this. We’re really committed to harnessing innovation to elevate the shopping experience and as a result, we’ve created a totally personalised service to make the lives of our customers easier. Customers are able to book appointments via our website with one of six in-house stylists who best matches their aesthetic and is totally devoted to finding them exactly what they need. As we continue to strive to redefine retail we’ve also created an online version of this service that delivers a curated range to some of our customers based outside of Auckland.
What has been the most disruptive change in fashion since you launched Superette in 2002?
It would be crazy not to acknowledge the huge rise in online shopping. It’s something we have seen the effect of first hand as it continues to disrupt and alter the retail game however it’s certainly a change that we have embraced with open arms. Whilst we will always remain fans of a brick and mortar experience, our omnichannel approach is essential to how we run the business every day. We adapt everything we do to match the pace of the world and how our customers digest and consume fashion today.
Looks from Superette International.
Fast forward to 2019 and Superette has six retail stores, what have been the major changes for your business and how have you managed growth?
Whilst a lot has happened over the past 17 years, our main focus is always on growing the business and taking it to the next level. We aim to take the business from stage to stage in gradual steps making sure that nothing gets overlooked or lost in the whirlwind of everyday life. We want to stay ahead of the retail game which means that every step we make is carefully planned out to ensure that we’re taking the business where it needs to go. It’s also really important to listen to our team and our customers as it gives us such a huge insight into what’s working well and what people are looking for from us.
How do you balance the creative and business demands of your role in your brand?
As a company one of our key aims is to inspire both our customers and our team. Creativity and staying ahead of the game play a huge role in this and are something we really try to make time for in our busy schedules, however it’s so important that these ideas are backed up with data and stats to ensure that it’s worthwhile for the company and makes sense for where the business is heading. My role is so varied and can range from showings to creative planning to excel spreadsheets all within a few hours! Good planning sessions are key to ensuring everyone is on the same page and is something that James and I like to lock in time to spend on each month.
How do you maintain a personal connection with your customers and how does social media help you to connect with them?
The customer is always at the forefront of everything we do from buying through to retail and everything in between. There is so much happening out there on social media so our main aim is to take advantage of technology and where it is going to enhance our customer’s experience without feeling automated or de-humanised. We have a real drive to understand our customers – who they are and where they are communicating with us, technology and social stats helps us to gain insight in to this however it’s so important to us to have our Superette team ready and waiting to help whether that’s in store, on the phone, via our online chat or through comments and messages on our social channels. Superette has always been more than a store, we’ve always aimed to create a lifestyle and that’s something our customers really resonate and connect with. Our social channels allow us to share new arrivals and products alongside amazing locations, events or art that excites the Superette team. Both Superette and Superette International are all about connecting with the customers further, creating a lifestyle and designing an amazing experience that flows seamlessly between online and in store.
How has buying for Superette changed your thoughts on fashion retail and where do you see its future?
We have always stayed pretty close to our roots with buying and the customer is always front of mind on any buying trip or showing we go to. We have a basic rule that if we don’t love it, we don’t buy it. If we’re excited by a brand or range we know the rest of the Superette team and our customer will be too. It always seemed like a pretty natural way of doing things but seems to go against what every buying book says! It’s what the Superette customer has come to know and love and it is always obvious to them when in store that all our staff are so passionate about the brand and every item on the rack. We have come to know our customer a lot more and what they are after so this certainly makes it a little easier. Both our Superette and Superette International concepts cater to men and women and like our existing customers, the International customer is quite varied so we will always aim to have something for everyone. The Superette International customer we have in mind when searching for brands or buying is a global citizen and is up to play with all things fashion, design and lifestyle around the world. They love to dress up, have a comfortable yet refined style and love to experiment with new brands, styles and trends.
Looks from Superette International.
How would you describe your personal style and how does it influence your in-house Superette fashion label?
My style is quite relaxed as I’m constantly on the go at work and at home. This certainly is something that flows through into the Superette ranges. We love to create pieces that are effortless and easy to wear and can fit seamlessly in any wardrobe, regardless of your age and stage of your life.
What’s been the most valuable lesson you have learned from starting up your own business?
Owning your own business is no easy feat. It never sleeps and requires a lot of hard work. At the start we did everything as it was only James and I, then as we have expanded and grown over the last 17 years it has been important to employ the right people to help you get to your business goals. We have a really open team and James and I believe it’s really important to communicate our goals with the company so they come along on the Superette journey.
Looking to the future, how far ahead do you plan and what makes you excited about the future?
We’re always aiming to be better than we were yesterday so for us our focus is on continuing to improve and develop both Superette and Superette International. Most of the big projects are planned out well in advance however we are always prepared to get on board with a last minute collaboration or project if it’s something that really excites us. The next thing on our list is the opening of our Commercial Bay store later this year which we are really looking forward to bringing to life and venturing into a new area of Auckland.
The Jockey show at New Zealand Fashion Week 2018. Image by Katherine Tuenter.
Underwear brand Jockey arrived in New Zealand in 1940 and set about changing the game with their revolutionary Y-front. Sonia Sly from Radio New Zealand’s My Heels Are Killing Me podcast caught up with Jockey’s Brand Manager William Radford and Te Papa Curator Stephanie Gibson to find out what was so revolutionary about Jockey’s men’s underwear and why the brand is still so popular in NZ.
There is nothing better than a warm winter coat to keep you looking stylish when the temperature drops. A chic and sophisticated coat can elevate any outfit while adding some bright colour can help keep you cheery on even the dreariest days. There’s a lot of choice around with a mix of classic silhouettes and more playful ones available from some of our favourite brands.
If you’re curvier and or just want to define your shape, a coat with a waist tie is great for creating a flattering silhouette. While straighter up and down coats are better with simple shapes underneath so as to keep the lines clean and elegant. We love coats that have unexpected details like unique buttons or pockets and we can’t go past a coat with a great collar in a beautiful hue. We hope you find some inspiration in this selection of coats from some brilliant brands.