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Event managers are multi-tasking superstars who juggle multiple responsibilities. With an uncanny ability to make every task look easy, professional event managers pay attention to the tiniest detail and aim for perfection. Be it central flower arrangements, new venue bookings, menu selection or hiring personnel and services, these brilliant individuals strategise to fulfil unanticipated needs as well.

Although it may look simple, the truth is that a lot of hard work is put into organizing an event. To help event-related operations run smoothly, there are a few habits that successful event managers have in common, and which every event management hopeful can learn …

#1 Get a Head-start

It’s never too early to get a head-start on your planning. Effective event leaders don’t wait for the clock to strike twelve, preferring instead to sort out variables in advance. Take venues, for example:

  • Booking a highly sought-after venue a year before your event could land you an early-bird discount.
  • A generous time frame affords you the luxury of searching for incredible vendors at competitive prices and truly allows you to give your customer value for money. Simultaneously, this will earn you potential customer loyalty and future references.
#2 Check, Check and Check

Want to become an in-demand event planner? Then, the most important habit you need to develop is to write each and every thing down. Maintaining a detailed checklist per event and cross-checking it countless times is going to be your daily ritual.

Every event comes with its own unique requirements and different planning stages. Once you have managed to secure the appropriate documentation, with all relevant detail, then half your work is done. The secret is to remain on top of your checklist and refer to other sources such as visuals, graphs, spreadsheets, and images when required.

#3 Learn and Network

The event industry is a dynamic one where trends and technologies keep evolving. Successful event planners believe that knowledge is power and constantly educate themselves. They remain in touch with emerging tools, current industry news and experts, which allows them to create favourable experiences for their clients.

If required, polish your skills further with additional training and experience through an event management qualification.

If you wish to follow in the footsteps of successful event professionals, do a bit of research and find networking platforms in your area to find out who the local or sector experts are and get involved: you never know when training, volunteering or a quick catch-up can lead to an opportunity. After all, event networks are all about who you know and what kind of relationships you have managed to build.

#4 Befriend Technology

Communication with staff, ongoing follow-up, branding and personalisation, and unforeseen event issues are simply the tip of an event managerial iceberg. Seasoned event managers arm themselves with a myriad of tools and programs that not only streamline operations, but also increase overall business efficiency.

#5 Power Your Social Media

Social media offers an ideal platform for getting a two-way conversation flowing with your customer. Giants such as Facebook, Twitter and Instagram will not only give you direct access to your customer but will also open up a whole new world to you. Let former clients share their experiences with each other, give recommendations, post their own event pictures and create your portfolio for you. Encourage them to tag you in their videos and pictures. Such mentions will increase your brand exposure and hopefully lead to further bookings in the near future.

The events industry offers an exciting, challenging world where you can broaden your horizons and polish your skill set. If this is the career path you wish to follow, then take a look at event-related job openings at JOB TODAY.

The post 5 Habits of Successful Event Managers appeared first on Event Academy.

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Are you thinking you’d like a career in event management? That’s great! You also think it’d be useful to get some relevant training and experience to help you get started, perhaps by taking an event management course? That’s certainly a good idea!

The thing is though, you’re just not really sure what studying event management actually involves, what sort of things you can expect to learn about. To be honest, you’re not alone there, because overall there’s not always a lot of information available about what aspects of study are included in event management courses.

So, we’re here to help with a quick heads up on the aspects of event management you can expect to study with a top quality event management course …

Expected elements Strategic planning and review

Essentially this means learning to start thinking about each event as an overall project, a mission if you like. So you’ll be learning to plan for everything which needs to be accomplished, but in a strategic way which means exploring the best approaches for each individual project, and how to monitor the event and create systems for evaluating outcomes and success. This generally includes (but certainly isn’t limited to) learning about:

  • Goals and objectives.
  • Feasibility studies.
  • Financial summaries.
  • Ways to evaluate and measure return on investment.
  • Developing project plans – including those essential plans-within-plans such as risk management; contingency planning; emergency evacuation plans; staffing plans.
  • Creating schedules, briefs, proposals, and reports.
Site management

Even if you’re going to be working in-house for a venue or corporation, and not having to ‘find’ the right venue for the company’s events, site management training will still be essential learning for you because you’re going to be expected to strategically manage and offer creative vision for the venue you’re in, across many different types of events. Overall, the study of site management should teach you what you need to know about:

  • Finding and evaluating sites, in order to find the ‘best fit’ for each site’s purpose.
  • How to inspect sites, including what to look for, and which questions to ask to determine the site’s specifications.
  • Event layout design and planning.
  • Venue management during the preparation phases, throughout the duration of the event and across take-down after the event.

Most 21st century events involve a level of marketing and for many events which involve stakeholders and financial, revenue considerations, the marketing aspect is integral to the whole thing. So it’s essential to get the most out of your event management studies by taking a course which also places marketing in its integral position, to provide the vital context for your event management studies.
Courses such as our Chartered Institute of Marketing qualifications will help you study this to a professional level, and also means you’ll learn about the latest industry methods for:

  • Developing marketing strategies.
  • Implementing marketing plans.
  • Branding and merchandising
  • Marketing methods and PR.
  • Pitching, promotion, and outreach.
Financial and budget management

Even if you don’t land an event job with responsibility for strategic planning straightaway, knowing how the finances and budget management for events can be run efficiently is essential.
After all, at some stage early in your events career you’re likely to be responsible for managing just a smaller pocket within the bigger budget, so it’s crucial you understand budget monitoring, financial record-keeping and of course that major skill which helps keep any event on budget and cost-effective: negotiation, including gaining sponsorship.

Risk management

Whether a large event or intimate setting and however well things are planned, most events offer an element of risk – from basic trips, spills or bumps to major utilities let-downs or security problems requiring emergency evacuation of the event venue. As an event manager you’re expected to know all about risk management, so you should certainly expect to study how to:

  • Identify risks and hazards which relate to the event.
  • Ascertain the level of risk (in various contexts, such as location, event type, clientele, and attendees, for example).
  • Devise and implement risk minimisation plans.
  • Develop and implement emergency response and evacuation plans.
  • Arrange security.
  • Ensure compliance with health and safety and local authority regulations.
People management

The biggest and most valuable resource any event manager has is the human element which contributes to making any event a success. Reputable courses should include essential aspects of human resources and how these relate to the events industry in general and identified events in particular. For example, you might expect to learn about:

  • Workforce rights and requirements.
  • Collaborating with contractors and suppliers, as well as staff.
  • Creating a network of contacts.
  • Recruiting and training staff and volunteer teams.
  • Managing and motivating teams.
  • Team communication – from having everyone in place to identifying essential contacts to be in touch with for emergencies, as well as the methods for keeping contact even if wi-fi drops out or there’s a blackout. Effective communication’s vital for every event team, so you should expect to study how to create a communications framework, plan for in-event communications and contingencies, including what hardware and technologies you could use to support your team communications.
  • Oh, and attendees! As an event manager you’ll be expected to have a plan in place for event attendees to enjoy the event safely, so you can expect to study how to manage safe movement of attendees, particularly crowd management at areas such as check-in, as well as coordination of other attendee aspects, such as hospitality, transportation, accommodation and health and safety protocols.
Working with suppliers and contractors

Although you might be expected to communicate effectively and work collaboratively with contractors and suppliers (as above), it’s also down to the event manager to find the right people for the task. For example:

  • Take catering – a thorough event management course should include studying how to select, engage and negotiate with caterers to ensure good refreshment services at events. You will also need to learn about the difference between what different venues offer and the legalities of managing alcohol service.
  • Similarly, the demand for digital in events sees many event managers needing to work with technical designers and producers to deliver digital aspects of events. So, it’s essential that any course equips you to be able to evaluate the requirements for technical and digital equipment for each event and acquire then oversee these services for the duration of the event.

Event planning involves logistics, which in itself means performing numerous administrative tasks to make sure that everything’s booked, paid for, created or sourced and in place in time for the smooth running of an event. Every event manager needs to know how to manage the administrative aspects of logistics, so studying events includes gaining a working knowledge of the regular tasks involved in event planning and the tools which can support you with the admin and logistics of setting up events and the site prior to the event, as well as the taking down of the event afterwards.

Up to date course?

The events industry is exploding with new and exciting event technologies and digital event production. If a course is relevant and up to date on event management in the 21st century, it should include studies of event trends and new innovations. For example, the most up to date courses such as Event Academy courses will include elements of learning about:

  • Software and communications technologies and their roles in event management, such as different types of event software management and how these might be used.
  • Incoming trends for event management, such as digital check-in and contactless information exchange – how these work and why they’re useful.
  • Event production and presentation innovations, such as holographic and ‘virtual’ speakers, and chatbots.
  • The use of digital and communications technologies for marketing and promoting events.
Taught or trait?

Of course, some aspects included in an event management course also support the development of relevant skills and personality traits. Whilst these aren’t necessarily explicit course content, these are skills which are particularly useful to build up through experience and are integral to all of those designated areas of learning. So, if a course also offers opportunities for gaining experience through volunteering, this is also an opportunity to develop skills such as:

  • Communication
  • Organisation
  • Problem-solving skills
  • Abilities to multitask

Boosting any and all of these skills through volunteering and experience will really help to complement learning of those taught elements of event management studies, so aim to study with a provider which offers as many of these opportunities as possible.

And the bottom line of what you study in event management? The course you want is one which will enable you to become a professional in events. This is the sweet-spot where you’re developing those traits and skills in the context of these very significant areas of learning, so you can offer the very best qualification and professional practice when it comes to applying for event roles.

Can I study all this with Event Academy?

If you have any questions about the content of our courses, please:

The post What Do You Study in Event Management? appeared first on Event Academy.

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Just to share an update that our move across the city is now complete! This means that instead of running from our previous location at King’s College London, all of the Event Academy Live courses are being taught at the prestigious Business Design Centre, London.

However contemporary and incredibly new and modern our new location sounds (and yes, much of the building is a delight of modern architecture) the actual site is that of the Royal Agricultural Hall which originally opened in Islington in 1852.

After a history which included thriving pre-war years of agricultural business, events and entertainments, before stepping up as a replacement venue for the bombed out parcels department of the nearby post office in 1943, the original building fell into gradual decline, until being rescued in the 1980s and redeveloped into one of London’s most exciting exhibition and conference centres.

Although we loved our time at King’s College, we’re very excited that our new course accommodation within the Business Design Centre really adds that sense of professional business marketing, which lies at the heart of many professional event management roles and of course underpins our Chartered Institute of Marketing accredited courses.

But what does this mean for our students?

Being located at this venue offers plenty of benefits and amenities to those studying event management with us:

  • The Business Design Centre is a well known hub for city conferences and exhibitions, which means our courses are running from a thriving venue, full of opportunities and insights.
  • It also means that when additional volunteers for events being held at the Business Design Centre arise, the centre’s event management staff there know where to come with some great volunteering opportunities for our students.
  • Being a real hub for business, Wi-Fi access is readily available.
  • The Business Design Centre is a fully compliant venue for accessibility.
Still London, still lively for learning

Another great benefit is that although we’ve moved, we’re still right in the heart of London (N1), so there’s plenty of easy proximity to exciting venues such as:

  • Theatres – including Almeida, Little Angel Theatre
  • Theatre pubs
  • Sadler’s Wells famous dance venue
  • Camden Passage – yes, that hub of quirky boutiques and markets
  • Screen-on-the-Green independent cinema
  • Arts venues such as the Candid Arts Trust and Candid Cafe
  • Museums – Bank of England Museum, London Canal Museum, St. John’s Gate, Charles Dickens Museum

Overall, our new location is only minutes from many other city venues and attractions, including many of those around the Thames. So, whatever type of event management you want to get into, we’re close enough to a venue to go and explore to see how it works, and to investigate venue opportunities for your course projects.

All of which is to say we’re proud to be offering a great location for finding out more about event venues, and finding opportunities to really become involved in city events!

Transport and travel

Getting to us here at the Business Design Centre couldn’t be easier.

  • By train:
    • The building is approximately 20 minutes’ walk from Kings Cross St. Pancras International (depending on your speed of walking and whether you’re stopping to admire the views, of course). It’s also a very quick trip by taxi from the station.
    • The Business Design Centre is also just a few minutes’ walk from Angel tube station (Northern Line, London Underground).
  • By car: 
    With its location just outside the A1 congestion charge zone, the Business Design Centre is conveniently placed for secure parking at the nearby Upper Street Car Park – which is actually next to the Business Design Centre and the neighbouring Hilton Hotel.
    The car park offers electric vehicle charging and although there are 250 undercover spaces, parking does need to pre-booked in order to guarantee space availability. The SatNav (postcode) reference for this car park is N1 0PW.
    For further information, please take a look at the Business Design Centre parking information page.
  • By bicycle or motorbike:
    The Upper Street Car Park also offers:
    • Dedicated motorcycle bays, separately charged at a significantly reduced 24-hour fee than parking for other vehicles.
    • Free parking for bicycles.

Finally, don’t forget that coming to one of our Open Evenings is a great way to check out our exciting new venue and see for yourself how you can break into a whole new career in event management with live courses right in the heart of London.

The post Event Academy’s New Location for Learning appeared first on Event Academy.

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When it comes to being a Brand Ambassador for a national charity, Event Academy’s own Chloe Woolfe is more experienced than most … and what’s particularly amazing about Chloe is that she’s still just 21!

The national charity, which also happens to be the Event Academy’s chosen charity, is the Teenage Cancer Trust. As we shared last month, Chloe’s been applying her Foundation course pitching know-how to one of the biggest roles she’s undertaken so far: speaking at a live event hosted by Roger Daltrey, at the Royal Albert Hall.

Last time we spoke to Chloe, she was daunted but determined in her approach to this event. As a cancer-survivor, Chloe’s been a grateful recipient of support from the Teenage Cancer Trust and now has a passion for getting a message of awareness out there – both about cancer and the work of the Trust.

So, as a brand ambassador on four out of the seven nights of the Royal Albert Hall’s series, and as a keynote speaker at Roger Daltrey’s event, how did it all go?

From bucket collection to speech-giving, all in a week’s work

As anyone who’s studied events with Event Academy will know, a volunteer at any event can expect to be pulled into a variety of tasks – and Chloe certainly found her role as Brand Ambassador is no exception. Chloe’s time at the event included joining a team of volunteer fundraisers, bucket-collecting and talking to attendees about the work of the Teenage Cancer Trust, being involved with hospitality and of course giving that speech.

“I also went on stage at the Royal Albert Hall to ‘meet the audience’ and take photos,” shares Chloe. “And it was amazing, an absolutely iconic location … everyone’s heard of the Royal Albert Hall and I feel so privileged to have been a part of it.”

Speaking of speaking

Although she had the chance to take centre stage and meet the audience, Chloe’s speech took place as an event-within-the-event, hosted by Roger “absolute legend” Daltrey himself.

“It was in a private hospitality room, which was really nicely done up,” Chloe explains. “And there were people from massive companies, and individuals like Sadie Frost. I didn’t really go into the event beforehand because I was kind of like trying to psyche myself up to speak. But afterwards I was mingling a bit and met loads of them.”

So was the networking aspect important to Chloe, as a Brand Ambassador? “The thing is, Teenage Cancer Trust isn’t a big charity, but I don’t know everyone so it was nice to meet them. And [after the speech] people I’ve never met would come up and say ‘ah, so you’re Chloe, I’ve heard about you … your speech was amazing!’ That was so special.”

What also made it special for Chloe was the fact that she’s in the unique position of sharing what she knows as her own grueling cancer experience is entwined with the vital work of the Teenage Cancer Trust.

So it’s as much from appreciation for the help she herself has received, as from being dedicated to her role as Brand Ambassador that makes Chloe so passionate about taking every opportunity to: help others build a relationships with the brand; facilitate vital support and engagement with the charity’s aims; and generate awareness of the work they do – all reasons why Chloe was so delighted to be part of charity patron Roger Daltrey’s special event: “to maintain the relationship with current supporters, and also to create other relationships.”

And of course as someone who’s studied event management, Chloe is also quick to appreciate that what made the events at the Royal Albert Hall work was all those who gave up their time to help, as she reflects on the event’s outstanding success due to the “many people involved who make the week as great as it is, but you never really see/appreciate that … so much work and effort goes into it.”

As seen on social media

Despite her initial wish to keep her speech exclusive to attendees on the night, Chloe’s father uploaded her speech to his social media page. After “having words” with him about this, Chloe’s taken on the idea of now using this additional platform as an opportunity to get her message about the work of the Teenage Cancer Trust out there.

Link to Chloe’s speech

“So now I want everyone to share it … I’ve shared it because I think, OK, well now it’s out there I might as well share his [dad’s] post. At first, I was a bit nervous but I think it’s really important that Teenage Cancer Trust get the recognition they deserve, so now I want everyone to post it, everyone to share it. I want everyone to see Teenage Cancer Trust because it’s for them isn’t it, not for me?”

Brand Ambassador does an encore

After painstaking efforts to tailor her speech to this very special audience, then nervously standing up to deliver it, Chloe now laughs about the fact she woke up the next day to find herself on social media and clocking up views in the thousands. She’s not only now appreciates that her message is raising awareness of the charity’s work via social media but also that, as a result of this speech, others now want her to speak on behalf of the Teenage Cancer Trust at their own events.

“Adrian [one of the founders of Teenage Cancer Trust] … after my speech he came up and said ‘Chloe you made me cry […] I’d love you to come and speak at an event I do.” So this event in May, a huge annual event which aims to raise £100k is one of Chloe’s next big speaking challenges. “It’s amazing” she says, voice dropping to a whisper. “He’s the founder of the charity. That’s like a big deal, a huge deal.”

Not to mention another very big deal offered after speaking on the night: Chloe’s also been asked to speak at another event of over 400 attendees, to be held at the end of April at The Dorchester in London and hosted by a top pop talent.

But if anyone can set aside her fears to take on the task in hand, it’s Chloe because she has a real purpose in supporting a charity so close to her heart. “Currently, Teenage Cancer Trust can only reach 50% of young people, through 28 units up and down the country – that’s only half the young people with cancer,” she explains, before sharing that she feels “lucky” with her cancer experience, to have been able to access this support.

Chloe shares that the work of the TCT “isn’t just about the wards it’s also to do with providing specialist nurses go out and visit people in their homes – only 50% of young people with cancer can get that.” For Chloe herself, it was being on the charity’s dedicated ward in a London hospital which made the biggest difference to her overall recovery, and why she wants to do what she can to increase opportunities for other teenagers with cancer to have the same support.

“The thought of me not being on a ward where I could meet other people and chat with them, people my age who knew what I was going through,” Chloe shakes her head. “If I didn’t have that, those cancer friends, I don’t know what I would have done because it was so important just to have time where we could just be teenagers. Yes, we were teenagers with cancer but we would joke about it and we would laugh.”

Chloe pauses and in that silent gap are the friends she made on the ward who didn’t make it on their own cancer journey, those she spoke about in her speech, those who make her a Brand Ambassador with a real purpose.

And with this purpose, comes Chloe’s passion. “I’ve got the bug now,” she laughs, “I just want to carry on, I’m loving it, just loving it.”

As well as her new speaking engagements, Chloe’s also involved in several events going forwards, including the Brighton Marathon on the 13th, 14th, 15th April 2018 and the London Marathon on 22nd April 2018 – and she invites anyone to get involved with the events or with supporting the Teenage Cancer Trust.

You can also support the Teenage Cancer Trust by sharing Chloe’s speech and visiting:

The post Chloe’s Speech Success Puts Teenage Cancer Trust Centre Stage appeared first on Event Academy.

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Two-year degrees have been an ongoing trending news item since late 2017, and are being proposed as alternatives to longer degree courses. So what’s behind this initiative – and is two years still too long, and too expensive an option for gaining a level 7 qualification?

Why now?

Two-year degrees have come about as a ‘cost-effective’ option, in the aftermath of the uproar against the high cost of regular university tuition fees in English universities. Tuition fees are now up to £9,250 each year in England, making university study in England more expensive than many other countries (Metro News, 2018).

Although there’s a temporary freeze on these tuition fees, which means they’re not likely to go up for another year, it’s becoming increasingly unlikely that the review will see tuition fees come down (BBC, Feb 2018). So two-year degrees have been presented by the Education Secretary and the Minister of Universities and Science as an option which offers greater flexibility and reduces overall costs to students by £5,500.

The situation has also been widely reported because of the cause-effect of those huge tuition fees, on top of rising costs for living and accommodation leading to extensive debt and financial difficulties for those entering higher education – especially as over half of all UK graduates don’t land a graduate role at the end of it (The Independent).

And those debts affect everyone involved: families with higher incomes are expected to contribute more to the living costs of their uni-going offspring, whilst students from families with lower incomes are offered larger loans, to support accommodation and living costs – but of course this means that they graduate with even larger debts!

What’s wrong with the plan?

This new plan is to offer degrees which are just two years long. But although this proposal means a reduced learning period there’s unlikely to be a different fee level, so the debt issue is still significant:

  • Students will still get into debt – with other costs, particularly accommodation, still rising, the costs of going to university continue to be much greater (The Guardian).
  • Oh, and not only are fees higher, the student loan interest rates attached to these higher fees also increased, just as the fees did (The Guardian).
  • Graduates may still struggle to get a graduate role.
  • Two-year degrees may not offer industry relevance and work-readiness.

And of course there’s still the issue that some school and college leavers still have no clear idea of the career path they wish to tread, so even two years of study could be too long (and too expensive) to spend on something you’re not sure you’re going to love!

What other options are there?

It’s kind of important to also mention that, even putting issues of time and money for study to one side, it’s a fact that not everyone is suited or disposed towards going to university.

After all, it’s possible that personal circumstances, preferences, and responsibilities mean that uni is not an option for extending education after school or college, or when re-thinking a career path or employment route, so it’s just as important to recognise that uni is not the only option around!

So there’s not just a move towards shorter degrees, there’s also a significant move towards the alternatives of high levels of education, skills, and knowledge – and not to mention practical experience, offered by vocational qualifications.

So how about events?

Whilst some professions do still require a degree, the events industry is one of those exciting, innovative industries which actively values those who can demonstrate professional experience and creativity through vocational courses, as readily as those with traditional degrees.

As such, the events industry not only recognises that vocational training can be a viable alternative to the traditional degree route, for a level 7 qualification, it also welcomes the fact that vocational training generates professionals who already have some experience.

If you’re not sure how this ‘looks’, the diagram below of the Qualifications & Credit Framework from Wikimedia offers an easy visual of the depth of study a level 7 qualification offers:

When options become solutions

This is one of the reasons why the Event Academy Degree-Alternative course is a popular choice amongst those who don’t want to come through their events education with huge debt or taking an overly long two or three-year route to try to get into a fast-moving industry. Because this, and our Postgraduate course* offer plenty of solutions to those problematic issues of three, or even two-year degree courses:

  • Costs (time and money)
    Quality education does, of course, cost money, but Event Academy course fees are significantly less than the cost of a degree in terms of outlay across the period of studying and graduating from the course, and because the courses take less time, there are also less ongoing costs – plus you’re well equipped professionally and into the job market more quickly.
  • Industry relevance
    Speaking of professional equipment, our CIM-accredited qualifications offer industry-relevance and additional skills to support in-role competency and for getting a role – marketing yourself at effectively at interviews is an extremely good way of not just talking the talk, but could be the way of walking the walk in a more direct route to a job.
  • Options
    Not knowing what career path to take is common – even whilst studying event management. In fact, there are so many different roles within events that it’s possible to come into one of our event management courses thinking about one particular role or possibility and ending up working in another – and loving it.
  • Ready for work
    One of the main benefits of the final part of the degree-alternative and the Postgraduate courses are the work placement opportunities, which involve industry- working and potential to gain a lively network of contacts to springboard a career.

This is how Event Academy has gained such a great reputation for delivering graduates who are work-ready and have the experience and portfolio needed to support getting an events role.

* Oh, and please don’t be put off talking to us about our Postgraduate course just because of its name! It’s entirely possible to get a place on the course if you have other relevant industry experience and vocational qualifications – see how this wasn’t a problem for Max in getting his events career started with us.

Want to find out more?
    • Check out testimonials from some of our alumni.
    • Come visit with us at our Open Evenings and see just how far Event Academy courses can take you – in far less than two years!

The post Two Year Degrees? How to Spend Even Less Time and Money on an Accredited Level 7 Events Qualification appeared first on Event Academy.

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Getting involved in local events by volunteering to run one or get involved in helping can be a great way to gain experience and start building a portfolio, to support a move into professional event management.

National events offer a great opportunity to get creative with event ideas for getting the community involved in celebrations, and as this year includes two royal weddings, there’s plenty to inspire you. But of course the big one that’s grabbing most of the headlines is on May 19th 2018, the marriage of Prince Harry to Meghan Markle and with less than two months to go, how can you get an event going and use the wedding as a window to your career future?

Why do?

Organising a local event which can help boost your experience and volunteering portfolio, but of course that’s not the main reason for getting involved. The main reward from volunteering to run or take part in an event going comes from the real sense of community giving, sharing and communicating.

We are gathered here today …

Having decided that running an event is a good idea, the next big question is what kind of event should it be? Outdoor events are always a popular way to bring communities together and, with the Beasts from the East hopefully far in the past by May, taking your event outside could make it a real gathering …

  • Street parties
    Street parties have a strong traditional role in national events and can be tremendous fun. Local legislation has been updated in recent years and now often makes it easier to hold these types of events, for example a music licence is not always needed. For information gathering, many local councils signpost organisers to the Street Party website, which offers a comprehensive overview of what to be aware – and beware – of!
  • Street meets
    Sometimes a street party or road closure just isn’t possible, for example if it’s part of a major local bus route. A good alternative is a ‘street meet’, held on a private driveway, cul-de-sac, parking area or garden, where permission given by the owner is enough – permission by the council is not required. The Street Party site also offers additional information on Street Meets.
  • Community parties
    Not necessarily in the street, but in community amenities, such as a local common land and community centres are also good locations for events – especially if there is a building available in case the weatheturns nasty.
  • Garden parties
    The Royals are famous for garden-partying, so a garden offers the perfect venue for celebrating a royal event. Local parks might also be used, although may be subject to limitations in numbers, the playing of music or use of barbeques, so checking with the council is essential.
  • Royal Wedding viewing party
    If you’ve got a wide screen available in a community venue, then watching the wedding can also be an event in itself, and of course, fancy ‘wedding’ dress can be a fun option. The BBC food blog has some good ideas on food themes for street and royal wedding events.
  • Disney or fairy-tale wedding party for children
    If all events seem to be catered for in your area but you want to volunteer an idea of your own, why not consider a Disney or Fairy-tale-themed wedding party within a street event, to keep the children involved and entertained? After all, in the manner of all the best fairy-tales and Disney moments, someone will be marrying their prince on the day!
If anyone knows any just cause…

Private events are of course that, and apart from the usual boundaries of law, respect, awareness and sensible behaviour that we’d all extend to our neighbours if we’re holding a party, there may not be any additional aspects your event needs to comply with, from a legislative aspect.

However, if you’re holding an event in any kind of public setting, particularly a street party, then liaising with your local council is essential because – just like a wedding – there’s likely to be a licence involved! Happily though, with an event of huge national interest such as the Royal Wedding, many local councils have been urged by the government to waive charges for street party road closures, so it’s really worth making the local authority one of your first points of contact at the ideas stage, and also as a way of checking there isn’t a specific reason why the event you’re planning shouldn’t go ahead, or be held in the location you have in mind.

  • It’s also particularly beneficial to check in with your local council to see if they have specific guidance because in some cases you might be able to access help with funding. For instance, Rother District Council runs a community celebration fund, to help out with street party costs. A quick online search using similar terms may bring up funding opportunities for your own local area, but be aware that with the wedding date now in sight, most application windows close by the end of April 2018, so start looking soon or ask whilst …
  • Many local councils signpost towards the Street Party and The Big Lunch websites as the go-to places for information and guidance, but you will also need to check with the council directly in case of areas for compliance you’ll need to be aware of for your own event. Common areas of compliance include road closure, insurance, impact on residents and emergency access arrangements.
  • In some cases, the local authority may require you to submit a temporary road closure licence and events licence form, even if you are not accessing funding. This is usually just a simple form, completed and submitted so that the council can be aware of all the public space events (such as street parties), to support their own resource planning and risk management, for example traffic diversions and emergency service access planning. Signing this form often also confirms you’re aware of and will be planning to hold your event in compliance with the council’s guidelines for public space events, such as limitations on use of barbeques, availability of alcohol, decorations and fireworks and fundraising.
I will …

By now you should have plenty of ideas for holding an event or finding a local one to offer your volunteer services in and get that experience extended. If you feel that time’s beaten you for getting involved in running your own this time around, don’t forget:

  • Contact local and national charities and organisations, to see if they are running an event they’d welcome you to come and volunteer to help with.
  • See what your friends and family are up to on the day and maybe organise an impromptu event. Particularly if no one seems too fussed about the wedding but is more keen on the football … as May 19th’s also the FA Cup Final day, you could organise an informal ‘alternative’ football viewing party instead, which would still give you the chance to gather plenty of portfolio evidence of your role in event planning.
  • There’s another royal wedding coming up in July, so time to start planning for that one.
  • All of our courses give you access to a wide range of volunteering opportunities, which can really help to build your events career from this day forwards!

The post Get Event Experience: Organise a Royal Wedding Event appeared first on Event Academy.

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Finding the right event management course to study can be an education in itself – and a lesson you don’t want to learn the hard way, especially when you’re paying to learn about the profession.

In fact, it can be extremely difficult to know you’re ‘in the right place’ for learning about events, and even more so if you’re hoping to learn online: a convenient way to skill up, but using learning platforms which can often be faceless, isolating and hard to find inspiration and motivation for.

So here at Event Academy, we’ve organised a free module from our Online Diploma course, to help you check out the benefits of (a) studying event management at all, and (b) us as a potential provider.

So what do you need to know, to make the most of a free module?

There are several ways in which trying part of the course for free can benefit you, both generally and specifically.

Generally it’s a chance to not just explore the course content, but also to do a bit of additional fact finding, about:

  • The events industry – the module’s one tiny aspect of an event manager’s role, which in itself is a large part of a whole industry. Any event education you check out with a free module should relate to the industry as a whole, as much as event roles specifically.
  • Whether the course you’re considering is the right one for you – look at whether videos offer clear visuals and audio, are easy to pause and come back to (you’ll be note taking and trying things out as you go, of course) and whether they’re put together in a way which makes the learning points clear.
  • The expertise and professional knowledge of the tutors and lecturers involved, to help inform yourself about how in-depth the course is, and whether it’s likely to fulfill your own professional needs.

So, with our own taster module Event Production as an example, you’d gain insight into:

  • The different ways the events industry uses Production Managers.
  • How modules are delivered.
  • The explicit learning aims of the module (which you can then relate clearly to your own learning aims and skills gaps).
  • Professional knowledge from a tutor who’s an active professional in the events industry.
Getting to know you – by getting in amongst it

But of course, you’re not out to just generally benefit from a free module. To make the most of it you’ll really want to look at specific areas and use these to identify how the course provider and the course works – because that’s the only way to really ‘try before you buy’ and work out whether it’s likely to be the one for you:

Getting to know the education provider … and the tutors

Interacting with the education provider is vital for making the most of the trial module – and this includes your interactions with the provider as a whole and individual tutors.

For instance, if you signed up for a free module, then had to wait two days to get any contact, then just received a video of a few images, questions and a voice-over, before being bombarded with spam and up-selling, that wouldn’t be a good sign, right? Too right, so using our own free taster module as an example, here’s what you should expect, and what you’d actually receive from Event Academy …

You’d get to know us as a provider, and the tutors through:

  • An early email to welcome you to the taster, with instant access to it.
  • Instant access to videos with direct messages from Claire Derrick, Director of Education who’s also a lecturer. Claire’s video also explains the benefits of studying with Event Academy as a provider, so you can make the most of finding out more about the Chartered Institute of Marketing accreditation.
  • Checking out the enhanced knowledge you’ll gain from tutors who are event professionals. For instance, Nik Moore, conference producer with a wealth of professional expertise, particularly in the corporate sector, is the tutor running our Production Module. He’s the person you’ll meet in the taster module. You’re not only introduced to him as a professional, so you know his credentials for teaching this module, but you’re also introduced to his professional knowledge and experience, particularly about team working and those different teams involved in technical productions (yes, there are lots).

You’ll also find out about the types of support offered, as Katherine Richardson explains that despite studying online with us all the way from Australia: “I still felt completely connected to them […] the support of the student team was absolutely fantastic.”

Getting to know hardware and software platform requirements

Online study relies totally on your hardware, software and connectivity capabilities, so a free taster offers the chance to check for any problems which could affect your access to the course.

For instance, trying it out the video access using your chosen hardware (tablet, phone or computer) will help you establish whether your hardware functionality and internet connectivity are suitable for accessing the online course platform.

This can also help you decide whether this works conveniently for how you want to study, for example if you know you want to do it on a tablet during your morning commute, using the free wi-fi at the local coffee shop, or whilst travelling.

Getting used to what’s involved with online study generally … and the EA Online Diploma specifically

Although convenient, online study isn’t necessarily the ‘easy option’ some people consider it to be. But, although we can’t speak for other providers, we’ve set out to make our own online courses as easy to access and follow as possible. Take our Online Diploma …

We’ve tried to organise everything you’ll need at the information stage (including our taster session) so that you can be fully informed when you decide whether it’s the right course for you, by helping you to:

  • Identify the potential outcomes of taking the whole course (and the sample module);
  • Understand the value of the CIM accreditation behind the course;
  • Know what the course is likely to involve in:
    • Time commitment;
    • Hardware, software and contact requirements;
    • How to get started.
  • Start to get involved in the routines of online study. Depending on how and when you access the taster course and do the learning activities within it, you should gain insight into:
    • Using the module;
    • Your productive times of day for working;
    • Understanding the format for note-taking and accessing the course.
Understanding what the level of study ‘looks like’

Our Online Diploma Course in Event Management is a level 4 qualification. This is the equivalent in academic levels to the first year of an undergraduate degree, or a complete Higher National Certificate course.

If you’ve been out of study for a while, or are unsure how your own levels of qualification have equipped you for further study, you can make the most of the free module by using it to check out how demanding the level of content is and how accessible you’re finding it, to help you to understand more about the rigour of the course.

Getting connected to the team

Nothing happens in isolation – including online study. Trying the taster session is a way of making an early connection to the team behind the course. At the very least, you should expect any free module to offer (as our does):

  • A follow up email to welcome you, provide you with additional connection links and information about the course you’re trying, the provider and other relevant courses.
  • Access to testimonials from others who’ve studied the whole course – and have enjoyed professional success as a result.
  • The chance to see how some of the lecturers are professionals in the event industry, not just presenters passing on ‘how to’ or ‘text book’ information, which many free online modules are guilty of.
  • A connection with the learning and support teams, so you have the chance to ask questions, discuss the learning content and discuss career opportunities.
Inform you about what you don’t need?

Sometimes one of the things that holds us back from committing to online events education is an anxiety about what might be needed, especially those practicalities that are often the ones which cause us problems such as: short time spans for accessing everything; the need for expensive hardware; inflexible deadlines.

So using our own free module for the Online Diploma as an example, you’d quickly find out that you don’t need:

  • To set aside a time-demanding intensive learning period (unless you really want to, of course)! Our Online Diploma can be carried out in up to 12 months, so there’s plenty of opportunity to organise your studies around your schedule. Doing the online module offers a practical way of judging the time needed to complete a module, and use this experience to help you identify how long you’ll need for:
    • the course as a whole.
    • individual modules within the course.
    • individual sections within modules.
  • To buy special hardware – the taster module can be accessed via your phone, tablet, desktop or laptop computer, so you can try it out using the hardware you already have.
Want to find out more?

The upcoming start date for the next Online Diploma in Event Management is Tuesday 3rd April, so there’s still time to give our taster module a go, to help you find out more, and to get prepared and involved.

Don’t forget, we’re here to help you make the most of every opportunity in the events industry – including events education – so if there’s anything you’d like to know please contact us.

The post How to Make the Most of a Free Module of Online Events Education appeared first on Event Academy.

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Individuals come into the events industry by various routes and for many different reasons, each with their own an amazing story about their motivations, inspirations and ambitions.

One of our own alumni, Chloe Woolfe, who now works as part of the Event Academy team, has a truly inspirational story to tell … and she’s particularly happy to be sharing it this week, as a way of raising awareness of next week’s big Royal Albert Hall event: the Teenage Cancer Trust Series.

Special event

Since 2000, the Royal Albert Hall has been hosting a series of concerts in aid of the Teenage Cancer Trust. Generously handing over their venue for vital fund and awareness raising purposes, the Royal Albert Hall facilitates the Teenage Cancer Trust’s week-long music and comedy event, which this year runs from Monday 19th March to Sunday 25th March and features big names such as Roger Daltrey, Nile Rodgers, Russell Howard, Kasabian and Def Leppard.

Special interest

Although Chloe’s a successful alumnus of our Foundation Certificate course, her interest in being part of this huge Teenage Cancer Trust event isn’t an outcome of her interest in events, it’s an outcome of her passion for supporting the organisation which, in her own words, “has been a massive part of my life.”

Because the fact is, at the age of 17, Chloe was diagnosed with an extremely rare bone cancer. Her gruelling treatment and major operation took place from a Teenage Cancer Trust ward of a London hospital:

“The ward was kind of like a home from home … actually, the ward did become home for 9 months” Chloe explains. “They [Teenage Cancer Trust] were a really really big part of my journey really and I think that’s why it’s now so important to me that I give back and help as many people as I can.”

Special involvement

So, determined to do as much as she can to raise the profile of Teenage Cancer Trust events, build awareness of teenage cancer issues and generate vital funds for their work, in return for the support she herself received, Chloe’s own special involvement began as a Brand Ambassador for Teenage Cancer Trust. As this is one of the charities Event Academy supports, Chloe soon found herself meeting Director of Education, Claire Derrick and landing a place on the Foundation Certificate course.

“It was so random,” she laughs. “I never, ever saw myself working in events. Then I started doing all the work with Teenage Cancer Trust and I thought, you know what I could probably be a regional fundraiser, that sounds like something I could do, that looks fun. Then I met Claire and I was absolutely inspired by her.”

Professionally prepared

Whilst she’d already been working in fundraising and brand awareness for the Teenage Cancer Trust, completing the Certificate course has helped to prepare Chloe for being involved in some high profile events … including a special moment at an event-within-event: Roger Daltrey’s evening on Thursday 22nd March 2018 at the Royal Albert Hall.

Chloe’s been selected from a shortlist of young people around the UK, to give a talk at an event hosted by Roger Daltrey, Patron of the Teenage Cancer Trust. For this special event, Chloe will be talking to an invited audience of Roger Daltrey’s celebrity fans and big-name corporations who are interested in supporting the charity. “I’ve been asked to speak and share my story, which is pretty cool,” she explains. “So I’m really excited about that.”

And although she’s given talks before, particularly to schools to help raise cancer awareness with young people, Chloe’s confident that the Certificate course has helped her to prepare for this kind of wider public speaking:

“It’s taught me a lot about knowing your audience […] I can now see that it’s important for each one to be kind of tailored to who you’re speaking to.

Before, I had very similar ones that I’d do in a school and the same one I’d do to the guys here [Event Academy] but now I totally get that it can be different: something you’d say to an adult you wouldn’t necessarily say to a child, and I guess that’s like knowing your client.

Learning how to pitch has been a great part of that, having to actually public speak, that’s been kind of a great thing for me as well.”

So is she event-ready?

Chloe laughs, before confiding “I’m actually quite nervous” – and who wouldn’t be, at such a high profile venue, as part of an exclusive event hosted by a rock legend, and addressing a celebrity audience?

“That’s pretty much what it’s gonna be … there’ll be about 150 people at this event that Roger Daltrey’s hosting, which is incredible … so, I’m just gonna get up and do my thing, it’s nerve-wracking!”

As a Brand Ambassador who’s studied events, Chloe knows about event professionalism, acknowledging that “being the face of the charity” (as she recognises her role) is an extremely important role. But of course Chloe’s more than a professional, she has a personal interest in getting up there and getting her message out there:

“For me, the whole aim of is to inspire people, and to raise a lot of money for Teenage Cancer Trust. I think the message in my speech, when I actually speak, it’s really important. I want people to actually listen to it.

I end on how if it wasn’t for cancer I wouldn’t be the person I am today: cancer has taught me some really important lessons and I want people to actually listen to that because pre-cancer I was a very, very different person in a lot of ways […] other people can’t actually understand the things that you go through, like learning that life is actually too short to worry about the stupid little things that people do worry about, so enjoy each day and appreciate – that’s what I want to really come across.”

And what does come across, speaking to Chloe about the upcoming event, is the way she has turned an extraordinary, life-changing experience into a positive, pro-active passion for supporting Teenage Cancer Trust, and helping to change and improve the life-experiences of others going through cancer. Here at Event Academy, everyone’s wishing Chloe well at next week’s events, and we certainly hope to be reporting back soon about her experience – and her continued, inspirational success.

Click to find out more about:

The post From Life-Changing Events to Changing Lives Through Events appeared first on Event Academy.

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Our Open Evenings are lively events and a great way to find out about careers in the event industry in general, and our event management courses in particular. What’s great about these evenings is the diversity of attendees – and the significant number of parents who also come along to see what it’s all about.

And we’re not only talking about parents of 16 – 18 year olds, but also those of twenty-somethings, who’ve tried uni or an alternative career or education path and found that it wasn’t for them.

Parental concern

In an Orbis poll 98% of UK parents with children under 18 suggested they’d expect at least one of their children to explore further education. And it’s these parents, plus those with twenty-somethings still living at home, who are becoming increasingly concerned about professional prospects when it comes to finding further education which pays off, rather than requires them to pay it off for the next thirty years!

Approximately 55% of these same parents anticipate they’ll also need to help with university living expenses, with just under half (45%) expecting to contribute to the notorious £9,000 a year tuition fees now implemented by most UK universities.

Whilst most parents, and of course their adult children, look towards further education as the next step towards independence, there are now much wider issues than ‘just’ financing further education to consider, as trending news items indicate:

  • The increasing number of young adults (whether in employment, education or unemployed) aged up to 30 who are still living at home because the cost of living, and accommodation (The Independent).
  • Impossible debts for graduates (The Telegraph).
  • The considerable mental health worries, particularly stress and anxiety, amongst students who are trying to juggle rising accommodation costs as well as the costs of studying (BBC news).
  • The rising number of ‘commuter’ students, whose struggle to meet the costs of uni means they have to continue living at home whilst they do so (The Guardian) – adding to their stress, reducing their study time and impacting on the home life of all concerned.
  • A significant number – 47% – of those first graduates to study at university with the £9,000 yearly tuition fee having to move back home again afterwards whilst “their confidence that a degree has improved their chances of getting a good job is diminishing” (NUS report, Debt in the First Degree, 2015).
  • The Government’s expectation that, whatever their own financial position, parents will make contributions to support their children through university, as the Telegraph’s article on Student debt makes clear:

“it is implicit that parents, whatever their income, will help out.”

All of which rightly concerns parents, who want their adult children to be independent, happy and facing a positive future – and career – but would undoubtedly prefer that any further or higher education they contribute to should actively help their kids to achieve this.

Parental interest

So why the parental interest in Event Academy event management courses?

Our courses are recognised as event industry-leading qualifications, delivered by professional event experts, and delivering Chartered Institute of Marketing (CIM) accreditation and work-ready event professionals.

An increasing number of hopefuls looking to break into the events industry are now pursuing our courses to get themselves work-ready in the profession, rather than taking university routes which, whilst expensive and long, also offer no guarantees of being able to deliver on the practical side of event management.

Of course, all worthwhile event education will cost something. Although ours are considerably less expensive than studying at university, they’re still an investment in education and it’s frequently the case that those under 30 who join our courses may be funded by family: so it’s only right that parents should share an interest in the courses and come along to our Open Evenings to find out more and to ask their own questions.

Parental questions answered

So what do they ask? Here’s a few examples of questions asked at our December 2017 Open Evening, answered by alumni, current students, lecturers.

In the ‘live’ courses, how big are the group sizes?
The overall cohort for courses can be quite large, depending on the course. Cohort groups is split into smaller groups of around 5 people in each group, each with dedicated tutor support. This works well across lectures and visits and especially when working on live projects, as responsibilities for organising aspects of the event are split across groups, and then within groups, so everyone has to get involved, take responsibility and communicate well.

Alumni Emily Beard shared: “Working in groups means you have the chance to work with lots of different personalities, but that’s life, and this industry is all about working with people! You get something out of everybody in the group. At Event Academy, everyone wants you to succeed and there are always those around you who want to get the best out of everyone.”

What support is there, if you get behind?
Event Academy mentors, tutors and support staff try to be as flexible as possible. If any student feels things are overwhelming or other circumstances mean falling behind, then there’s a whole process in place:

  • Talking to the course director and student services to try to come up with a workable solution, based on individual needs.
  • Keeping communication going and using the support networks available (paticularly vital if doing online studies).
  • Making the most of catch-up sessions, which can be organised in groups and classes.

Suzie Burton, who was just finishing her course in December 2017, had plenty to say to parents about support, especially as she had also spent some time studying at university:

“When you’re at school, it’s supportive. Then at college, there’s some support – but there’s nothing at uni. Here at Event Academy, the pastoral care is really supportive, and there’s support across the group for everyone, including those people who struggle.”

How many students are successful in getting jobs when they finish their courses, and where do they end up?
The most recent statistic (as of December 2017) shows 88% of alumni across all courses go on to work in the events industry, and into all kinds of roles: hotels; corporations; leading brands; agencies; venues, as just a few examples.

For some courses, Postgraduate and Degree-Alternative, the final work placement can lead directly into a role. Alumni Karen Lim shared that, when studying with Event Academy a few years ago, her own 3 month work placement was so successful “I went for 3 months and have been there ever since!”

So how are the placements managed?
Event Academy staff work closely with the placement partner organisations / venue professionals and Course Director Justine Kane works hard with both students and partners to ensure suitable placements.

  • Event Academy work with the students to discuss desired placements (and type of event role).
  • Justine and her team liaise with compatible organisations run interviews.
  • Once students are placed, the process is a managed placement, with Event Academy continuing to be involved.

Is it worth it?
This question is often asked because, for many parents we speak to, their measure of ‘value’ of the course isn’t just that their off-spring (of whatever age) should flourish on the course, but also achieve flourishing career prospects as a result.

Back to alumni Suzie, who’s a great example of someone whose parents were helping her to fund her studies on our Live Postgraduate course, and of course were hoping for good value for money. And did they get it? Certainly Suzie and her parents thinks so, especially as Suzie went straight from her course and into a full-time salaried events-related role with a top 500 company:

‘When I told my dad I’d been offered a job [with a top corporation] his first words were: “it was worth it then!”’ 

Of course everyone, and their circumstances, will be different, so there are plenty more questions to be asked about what’s on offer and how it could fit in with your own future – or that of your child.

To find out more:

The post Funded by Family? Questions Parents Ask About Our Event Education appeared first on Event Academy.

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“Oooh, what was it like?” is the first thing we usually ask others when they’re telling us about an event, experience or episode in their lives. Of course, sometimes we’re just asking out of friendliness and vague interest, but when what they’re sharing is something which could help inform our own decisions, then we’re definitely ‘all ears’ to find out more.

So with that in mind, this time’s “What it’s really like …” post is dedicated to some of our alumni, sharing their own experiences, episodes and reflections after moving into the event industry from studying events with Event Academy.

Into Events – the exhausting way

The events industry is an exciting place to be … but it’s also highly competitive. Trying to get into the events industry can quickly become exhausting if you don’t have the right contacts and experience to get yourself – and what you can offer – noticed, as a would-be professional.

This was exactly the problem alumni Chirag, now a freelance Production and Content Manager, faced as he tried to break into events with no events experience: “as a 29 year old academic, no one would give me an opportunity ” he shares.

And of course everyone knows how that cycle works – can’t get a job without experience, can’t get experience without a job – it’s true of any industry, but particularly the events world, where gaining salaried roles can often rely on you bringing the benefits of industry experience, a professional portfolio and ready network of contacts to the role.

Of course, non-salaried roles – such as internships – can be found but these often result in exhaustive hours, little pay and niche experience with limited contacts, rather than exposure to the colourful kaleidoscope of event possibilities and networks.

But a good alternative to trying to get noticed amongst all the other hopefuls, plus a way to break that cycle between lack of experience leading to lack of opportunity, is to take some education or training in the events industry …

Event Education – the expensive, eventually way vs the event-ready experience way?

What’s great is that there are now many ways to study what’s involved in the event industry – not just management and organisation, but also marketing, promotion, and production.

Most types of event education will support your knowledge and understanding, but not all will support the direct experience needed to help you gain an industry role. So what are your options?

University and degree courses

The good news is that there are plenty of university options available for learning about event management. And the bad news? A regularly trending topic in the news, UK university courses are now prohibitively expensive and offer only certainty about coming out the other side with significant debts, rather than a graduate role. University courses also average three years or more, meaning that by the time you graduate, the content of your first year’s education could already be outdated in this fast-moving industry.

Susie, who graduated from Event Academy at the end of 2017 (and straight into a job with a company in the top 50 of Forbes Global 2000 list) found that uni wasn’t the right place for her: “I tried uni and didn’t like it, I didn’t feel motivated and wasn’t encouraged to feel motivated.”

As well as the emotional response to being at uni, there are also fiscal and practical aspects to consider. Certainly, many of our students share that the growing costs of university, coupled with the time university courses can take made them reluctant to consider university as an option for becoming an event professional.

This is also true for career changers hoping to move into events. Having already completed a significant amount of university study, Chirag chose Event Academy rather than university to study events because it offered a way to move into the industry quickly, not be stuck studying for years. 

“You don’t need to spend more than 6 months to get your foot in the door,” he reveals. “This idea that you need to do a 3 year degree is not everything – and now is the time, with degrees and tuition fees etc. Money-wise it [Event Academy education] is a great investment: you can do the degree alternative for a year, then you’ve got the levels equivalent of a masters.”

Similarly, Charlotte took the Event Academy 3 month part-time Diploma course, in the hope of a fast route into events and marketing, and found that this immersion in event experience made a real difference for her: “From our first lecture, I was an event manager, I knew what I was talking about, I was thinking about events, I was living events, I was volunteering.”

Accredited courses

Accredited courses which offer professional expertise encompassing all aspects of event management, for example, hospitality accreditations or Event Academy’s Chartered Institute of Marketing (CIM) accreditation, can really maximise the benefits of event education across all essential skills in the role, as alumni Charlotte shares:

“I researched quite a lot of different courses online and read up different experiences and different types of courses being offered but ultimately it was the accreditation from the CIM that made it a definite for me. It certainly rounded my CV! So, I work in marketing at the moment and it’s given me another kind of string to my [professional] bow.”

Non-accredited courses and classes

These courses may offer some generic know-how about event management, but non-accredited qualifications may not be enough to make a CV stand out when it’s time to put those applications in.

Into events with Event Academy

But how does studying with Event Academy help with that all-important foot in the door to a career in events?

  • Back to Susie. After her unmotivating experience at uni, she’s found the opposite experience with Event Academy: “you don’t have time to feel anything other than motivated […]. This way of learning [experiential] is great for anyone who wants to work towards projects, be involved. On the Postgraduate course, the clients set the brief and you’re involved from the start: this keeps you motivated, keeps it exciting.”
    And when it comes to experiential learning, Susie also felt that one key difference to her uni experience was that the tutors in her course were event professionals with a wealth of industry experience themselves: “they’re not any old teachers, just giving you books about the role – they actually do it and know what it’s like.”
  • For Karen, a mature student coming into events from a different career, the ‘experience’ aspect of studying events with us takes another twist, as she reveals she chose to join the Postgraduate Live course because “it makes the most of my business past and I really wanted the work experience aspect of the course: this was ideal for me.” In the event, the work experience placement afforded Karen that vital job opportunity she had been hoping for, as she gained a full-time salaried role as a result of it.
  • Recent alumni Nelson shares that the volunteering opportunities he accessed on the course, not only helped him to gain experience of event management but crucially to gain the attention of prospective event employers: “I used my volunteering opportunities in interviews with top agencies to give real-life examples to demonstrate how I had applied my academic learning. Agencies were impressed with how I had managed to lead a project on a £40 budget to deliver a successful event that achieved all of our objectives and achieved the [client’s] aims. This particular example helped me secure a placement and receive feedback that I outshone other candidates because of my concrete volunteering examples.”
Want to know more?
  • We have pages of testimonials where you can find out more about what it’s really like to study at Foundation, Diploma or Postgraduate level through the direct experience of our students and alumni?
  • You can hear more about Chirag’s and Charlotte’s experiences direct from them too.
  • Come to an Open Evening or our Open Day and ask our current students and alumni your own questions about what it’s really like.

The post What It’s Really Like: Our Students Share appeared first on Event Academy.

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