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Known as summer’s Black Friday, Amazon Prime Day has altered discount strategies worldwide. We use EDITED’s retail data platform to ..read more
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As seasonality continues to blur and the climate becomes more unpredictable, it can be challenging for retailers to distinguish the optimal ..read more
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The homeware market is now worth $226m in the US, and it’s one that fashion-first retailers are starting to take a hearty slice of.  ..read more
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The activewear and athleisure market continues to boom, expected to reach $69.2bn in 2020. This month, Lululemon Athletica reported double- ..read more
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‘Skin is in’ is a marketing trope that’s been used to pedal skincare, but it’s one that holds weight. Skincare and wellness is ..read more
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The luxury market is evolving at a rapid pace, and we have the data to prove it.The overall luxury market grew by 5% in 2018 to an ..read more
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Today’s beauty industry landscape is a far different place than it was ten years ago. The growth of direct-to-consumer beauty brands, ..read more
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It’s that time of the year when retailers start planning for the biggest discounting events on the calendar. Last year, Black Friday and ..read more
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What brand sells clothes also worn by Kylie Jenner and Cardi B for under $50? We reveal the strategy of 2018’s most Googled brand, honing ..read more
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Despite the fashion industry’s reluctance to change, we are in an age of inclusion. As we celebrate a greater size, age and cultural ..read more

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