How To Build Affiliate Marketing Websites – A Step-by-Step Guide
Today we are going to walk you through how to set up your own Affiliate Website using WordPress.
Secondly, we’ll briefly outline how to publish your first WordPress blog post and then how to capture email addresses using ConvertKit.
ConvertKit will allow you to capture email addresses, build an email list and continue marketing to your website visitors.
Okay, so you’ve decided that affiliate marketing sounds like a good way to start a side-hustle.
And we agree; Affiliate marketing is perhaps the easiest and most attractive entry point into passive income.
First things first, we believe you need to have a website to be truly successful at affiliate marketing.
In the first part of this in-depth guide, we will cover why you need a website for affiliate marketing as well as the following:
➤ What is a Website;
➤ Types of Website;
➤ The components of a website; and
➤ How to set up your first website.
But first …
Remind Me, What is Affiliate Marketing Again?
In a nutshell, affiliate marketing is when you create a marketing/sales system to market someone else’s products which results in you gaining a sales commission.
That’s right – the products aren’t yours.
For many, this is what makes affiliate marketing so appealing because you don’t have the hassle that comes with sourcing, storing or shipping products.
There is also no post-sales customer service required.
Instead, in this model, you just need to focus on using your marketing skills to find audiences who’s problems can be solved with the product you’re trying to market.
Every time someone clicks on your affiliate link and makes a purchase, you take home a cut of the profit from the sales.
The more sales you make the greater your commission.
Why Build A Website?
Okay, so to be clear you can indeed theoretically be an affiliate marketer without a website.
But we believe you’re going to find it damn hard to make consistent cash.
Because operating without a website in our opinion is building your business on unstable foundations.
So why is a website so important?
Here are a few reasons:
Websites Are Permanent Assets That You Own & Control
A website is an asset that you own which works for you 24/7, collecting leads and making sales.
Even while you sleep and dream of unicorns, your website is collecting leads and making sales, unlike a job where you only get paid when you show up.
Your website, it’s not there just to look pretty – it’s there to be your automated sales machine selling to customers and then reselling to them time and time again.
The beauty of a website is that the content you place on your website will remain there permanently forever.
This is unlike other platforms which you can get banned from and where you are not in control of your data.
That’s right Youtube, Facebook, Instagram etc can all remove you and your content at a moments notice causing your business to disappear.
Websites Allow For Free Organic Traffic
Next, there’s the small matter of SEO or Search Engine Optimisation.
This is the process by which you improve the visibility of your content with search engines like Google and Yahoo.
This is generally done through a process of getting other websites to link to your website and creating super valuable content.
The better your content and the higher ranked your website is by a search engine, the more likely you are to be on page 1, spot 1 of the search result listings.
Search Engine Optimisation can result in organic or free traffic coming to your website.
SEO done correctly can be a super-powerful source of high-quality traffic leading to sales and sales commission.
Websites Allow For Greater Flexibility
Building a website allows you to create a marketing funnel (a funnel is simply a sales or lead generating process) that directs customers from multiple sources to a permanent place that you own which cannot be taken down.
For example, this could mean you post your content on Quora, Youtube, Reddit, Instagram, Facebook, Twitter or Pinterest and then direct the traffic to your website.
As the website is yours you then have more options on your website to market or even capture your customer’s email address.
Take for example Instagram there is no way for you to capture a visitors email address.
A website allows you to build a permanent, solid foundation for your business while also giving you maximum flexibility.
What is a Website
A website is a digital platform that allows you to communicate information or market to your audience via content.
Having an understanding of the purpose of your website is super key to ensuring your website’s message is clear.
Types of Websites: Websites Versus Sales Funnels
Before you rush off to create a website you need to be aware that two types of websites exist.
You also need to be aware of when to use each type of website.
Sales funnels are a type of website that is created and exist for a specific purpose.
Usually, sales funnels are focused on either selling products or for lead generation i.e. capturing emails or other details so you can remarket to a visitor.
A sales funnel is generally more compact versions of a full-blown website.
Sales funnels typically do not include home pages, about pages or blogs.
Often sales funnels are purposely built without menu bars or content that can allow customers to get distracted.
This is because a Sales Funnel website’s sole purpose is to sell or collect leads.
An example of a lead funnel could be a webpage that gives you a free ebook in return for your email.
Or a webpage that hosts a limited time 30% Off sales discount offer if you purchase in the next 10 minutes.
As a result, this can make it extremely hard for a Sales Funnel Website to get ranked in by a search engine as the website does not often offer any content with real value.
This can then result in little to no organic traffic and your website being invisible unless you run paid advertising like Facebook ads or Google AdWords to your website.
However, if you build a complete website with WordPress which includes a blog this can allow you to create content with real solutions that truly help your visitors.
This done correctly will cause Google to rank your website content and allow you to gain free traffic.
So which should you use?
In reality, you would use both websites and sales funnel website.
Your regular website that could be built with WordPress so that you can take advantage of the Blogging platform.
This would also allow you to obtain the SEO optimization/organic traffic benefits of creating quality content.
You would then also build a Sales Funnels using a program like Clickfunnels and integrate this into your WordPress site.
By sending your customers to purpose-built sales or email capture pages this can help improve your chances of visitors taking the actions you desire.
However, when starting out unless you have a killer super exclusive offer we always recommend to provide value first.
This should be done by creating quality super valuable content that (perhaps discreetly sells) but primarily is all about helping your visitors.
This way you can also start to create a business model that gains you free regular search engine traffic flow.
If you’re an inexperienced beginner and you start by using paid advertising to send visitors to your sales funnel webpage without offering value this could be a very costly exercise.
The Components of a Website
There are 3 key elements to consider when you create an affiliate marketing website:
➤ Content Management System (CMS)
Domain Names Explained
Many people confuse domains with websites but the two are separate.
They are connected but a domain name is what a user types into their browser to find you.
It can be used for your website but it can also be used for email.
For example, if my website is called How To Build a Website for Affiliate Marketing i.e. howtobuildawebsiteforaffiliatemarketing.com would be my domain.
That’s a long name, of course, and choosing the right domain name is going to be key to your success.
As a general rule, you want to try and keep your domain name as short as possible.
Avoid numbers and hyphens, and pick a domain that people will have no trouble spelling.
This way it will be easy for people to remember your domain name spelling.
To choose a name, it’s a good idea to use a tool such as Google’s Keyword Planner to find the terms and phrases people are using in your market.
Once you’ve got an adequate keyword, try to add it to your domain.
Stick with a.com if you can, too, because people include “.com” in their searches more than they include “.net” or “.co.uk”
Meanwhile, you can use this free tool below to see if your desired domain name is available:
Choosing a Content Management System
A Content Management System or (“CMS”) is the piece of software that lets you create, edit, organize and publish all your website content.
A website is essentially a mixture of text, pictures, and videos that need to be organized and arranged by a CMS in order to appear on a website correctly.
The most popular CMS in the world is WordPress and is estimated to power 30% of all websites in the world.
The key difference between the different website solutions that exist is the ability to be able to customize your website.
“Out of the box” solutions like Wix tend to come with Content Management Systems that offer a limited ability to customize site design and layouts.
Having a CMS that has complete flexibility over site design and layout is extremely important.
Because website design plays a crucial role in communicating your message.
Poor or muffled communication will result in muted messages being communicated.
This can severely limit your ability to influence site visitors to take desired actions.
That being said, you’ll still notice that a lot of people create affiliate marketing websites using Wix.
So what’s the difference between the two?
WordPress has a plugin store with a selection of more than 50,000 plugins for you to choose from.
Wix, on the other hand, is limited to less than 1,000 tools and apps.
You can think of the WordPress plugin as being similar to the Apple app store.
The sole purpose of the WordPress plugin store is to provide free and paid solutions to help website owners make their website function better.
Ease of use:
WordPress allows for full customization and full flexibility.
With this in mind, it can lead to having a slightly greater initial learning curve.
Wix, on the other hand, is a simple drag-and-drop site that’s super easy to get the hang of.
Wix is just not as powerful and uses stock templates that limit customization and your ability to look credible and professional.
WordPress doesn’t actually require you to have an amazing head for coding or know any code at all for that matter!
Anyone can get the hang of WordPress if they have some patience.
WordPress is home to a massive community of coders and developers who are always answering questions in the forums.
If you have a problem, a simple search should yield a suitable response.
However, there’s also the chance that you could be searching for a while until you find an answer to your specific problem.
Wix doesn’t have the community that WP has, but it does offer the ability to talk to a support team.
If you need an answer fast, you can also jump on a call with a team member.
While your domain name gives your website an address (so to speak), it’s the web hosting that gives your website a home and powers your website similar to electricity.
Hosting is essentially a service that stores and powers all the info on your site.
As such, it’s pretty damn important that you have a host.
Without one, your website won’t be stored anywhere and your customers won’t see it.
There are a few key things to look for when choosing a hosting service:
➤ Bandwidth and storage – If you have a super small budget, you can choose a hosting service plan that offers a pricing model based on limited (and potentially small) bandwidth and storage.
If you have a bigger budget and a data-intensive website (i.e. loads of videos etc), you can choose a pricing model that offers unlimited bandwidth and storage.
Affiliate marketers generally don’t need a lot of bandwidth and storage.
That said, if you’ll be posting lots of videos to your site, your hosting needs will change.
➤ Shared hosting – This is the cheapest type of hosting where your data is stored on the same computer as many other sites.
For many newbie affiliates, it’s a good starting point, although the features are limited.
➤ Reliability – If your website constantly goes down, it will be of zero use to you as an affiliate marketer, especially during a promotion!
Check reviews before committing to a hosting service.
➤ User-friendliness – A lot of the hard work will be done for you already, but you’ll still need to make your website as user-friendly as possible.
If a hosting service has a good support team on hand to help you out, it’s always a good sign.
As mentioned previously, Affiliate marketing is also great because there is no sourcing of products, storage costs or returns.
Since you’re selling other people’s products they handle all the customer service and fulfillment for you.
Although, as a word of caution if you don’t want the customer to return their product and you to lose your sales commission you are best off ensuring you partner with a quality merchant.
Affiliate Marketing Allows For Maximum Flexibility
Flexibility is another key reason why people do affiliate marketing.
This is system allows you to create digital content such as podcasts, videos, reviews, emails or blog posts when and where it suits you.
Affiliate marketing also lets you create a better work/life balance that suits you.
When you become an affiliate marketer, you can essentially become a digital nomad who can work wherever you want.
This is often a key selling point of the passive income laptop lifestyle.
If you want to take off and live in another city in another part of the world for a while, affiliate marketing allows you to do that.
You just need an internet connection.
Who Tend To Be Affiliates?
Successful affiliate marketers are people that first and foremost have a desire to genuinely help and serve their audience with quality solutions for their problems.
As you might have guessed having an audience or traffic is a key component for affiliate marketing.
You need to have an audience that trusts you and believes you are credible and have their best interests at heart before they will purchase products through you.
As a result, a lot of successful affiliate marketers are people that are able to consistently generate content (usually digital) for their audiences.
These types of people include:
2. Youtubers; and
All the above marketers, essentially create different forms of content from videos, to pictures or blog posts to serve their audience’s needs.
It’s important to note that to be successful at affiliate marketing you don’t have to be rich or famous.
You just need to be able to solve your audience’s problems with a quality solution i.e. the product/solution you are marketing.
This could be in the form of an informative video or blog post that solves your audiences problems.
One other big dirty hidden secret is that you don’t even need to produce the content yourself!
You can simply create a website and outsource the content production to an expert (known as a content writer or get someone to create you a video).
However, a successful affiliate marketer needs to be aware of what makes for good content that engages and informs their audience.
You also need to be aware of what your target audiences wants and needs are, and how to address them.
Affiliates are marketers who are digitally savvy.
You don’t need to be at the center of the action with a full-blown business that creates or ships products.
You just need to become an expert at finding audiences with problems and solving their needs.
How Affiliate Marketing Works
The best way to explain affiliate marketing is by imagining a real-life scenario:
Step 1 – Affiliate Marketer Finds A Product To Solve Their Audiences Problem
Let’s imagine that an affiliate finds a merchant affiliate program for a product or service that suits their website niche (a niche is simply an area of expertise or focus).
The product or service must also provides a solution to a problem their target audience tends to encounter.
Step 2 – Affiliate Marketer Creates Some Content
The affiliate marketer starts to write/video/podcast about the product/service related content onto their website.
Each time they mention the merchant’s products/service, they add an affiliate link whereby a user can make a purchase through.
So far, so good.
Step 3 – Customer Commences Searching For Product/Service Related Information
A common scenario would be:
Enter the customer, Andy.
Andy is searching for product comparison or review content about a product she wishes to buy.
Andy performs a search in Google and comes across a blog post or a Youtube demonstration etc created by you, the affiliate.
After reading/listening/watching your review Andy decides that this product is for her
Step 4 – Customer Clicks On Affiliate Link
Andy clicks on your affiliate link and a cookie is dropped onto her laptop recording that she came to the merchant’s website as a result of clicking your list.
Step 5 – Customer Makes A Purchase
Liking what she sees on the website, she decides to make a purchase.
As she does so, the merchant spots a the affiliate cookie on Andy’s laptop.
Step 6 – Merchant Credits You With A Sale And Pays You Commission
The cookie informs the merchant the Andy came to the website via your link.
You have now made your first sale.
The merchant then logs a credit for this sale as per the initial affiliate agreement.
This process repeats itself over the course of a month.
At month end, the merchant sends payment to the affiliate for all the sales that were made.
In a nutshell, this is how the affiliate marketing model works.
That said, there are sometimes more parties involved than just the merchant and the marketer.
The Parties Involved In Affiliate Marketing
This is the seller with the business who has a product (digital or physical).
A merchant could be any business you can think of, from small online entrepreneurs to bigger corporations like Amazon.
Literally anyone who has a product can be a merchant who launches an affiliate program.
This is you (also known as the Affiliate) who promotes and markets the products to customers in a bid to generate more sales.
A marketer might use a blog to promote the product, and each time a sale is made as a direct result of that blog, the marketer takes home a cut.
Essentially, a marketer must use their skills to market products that aren’t theirs to new customers in order to generate more leads and sales for a company that have no other involvement with.
A crucial part of the affiliate system, there is no affiliate system without the customer.
The consumer is who you the marketer targets, and there are multiple channels (Instagram, Youtube, Websites, Facebook etc) open to you to target.
Sometimes instead of going through the hassle of self-administering an affiliate program i.e. determining what is a valid referral and how much to pay each marketer merchants will outsource this to an affiliate network.
ClickBank is an example of an affiliate network.
The other way is for a merchant to self-administer a program through their own website.
You just need to check and see if they offer an affiliate program.
Sometimes this is also called a “Partner programs”.
Then you just have to directly register without going through a network (this process is decided by the merchant).
How to Be Successful at Affiliate Marketing Explained
Of course, it’s one thing knowing how affiliate marketing works – and quite another making it work successfully.
Some affiliates make over $50,000 a month, but others struggle to make a start.
So what separates the two?
As with anything, it comes down to knowledge of the game, doing the right things – and having patience.
In this section, we’ll take a look at how to be successful with affiliate marketing:
1. Pick the Right Niche
The right niche is a profitable niche.
This is key because if you handicap yourself with the wrong niche, you won’t sell enough products to make it worth your while.
Characteristics of a good niche include:
A Popular Concept
A niche has to be popular i.e. there needs to be sufficient traffic or a big enough audience for you to be able to monetize and generate a profit successfully.
Longevity: Not Too Broad & Not Too Narrow
Your niche needs to have longevity i.e. selling finger spinners may not be a good website or youtube channel to create.
However, a relaxation or de-stressing niche could be sufficiently broad enough to enable you to find multiple topics to blog about and products to target and market to your audience.
Having A Personal Interest
It also helps if you already happen to love or have an interest in the niche, but this isn’t a necessity.
This will help you keep motivated to keep creating content
What matters most is that products in your niche sell.
Tools & Tips To Identify A Niche
There are a few ways to identify the right niche:
First, take a look at data from online marketplaces, such as Ali Express or Etsy.
Search for products in your niche that you could market and see how popular they are.
If multiple items are currently enjoying more than a hundred orders than it could be indicative of desirability/popularity and high demand.
On the other hand, if it’s been around for a while and has less than 20 orders, these may indicate a lack of customer interest or demand.
This is a useful tool that lets you type a keyword into its search field.
Using this tool you can analyze search volume to see how many people are searching for that term per month.
10,000 searches per month are acceptable for a super core niche, but a more general niche needs to have at least 100,000 searches per month for it to be sustainable for you as an affiliate marketer.
Is Your Niche Evergreen Or A Trend?
A trend is something that comes and goes and is generally only good for short-term profits at best, evergreen niches are here to stay and are therefore more valuable to you.
Trends don’t need to be altogether discounted, but the great thing about an evergreen niche is that you can still jump on trends.
For example, if you’re promoting American sportswear, your trends will include the Stanley Cup and the Super Bowl.
You can use Google trends to see how your chosen niche is trending.
The last thing to take into consideration when picking your niche is the amount of competition.
This is a bit of a double-sided coin because a niche needs to have some existing competition but not too much.
If it has none, is is most likely a niche that has been avoided for a reason or hard to sell.
If it has too much it may be too hard to compete against other marketers/business with more resources.
Another pro tip is to find a niche that has products that are either subscription products/services or products/services that are of sufficiently high value.
Most affiliate commissions tend to range from 25%-50%.
Generally speaking, you will tend to do the same amount of work to get a customer buying a USD 2 product as you will for a USD 100 product.
So what would you rather 50% of $2 or 50% of $100 per sale?
As you can imagine it is wise to try and make sure your niche is not all comprised of low-value items.
2. Always Give Value And Create Valuable Content
I can’t stress this enough.
Your sole focus needs to be about providing quality solutions, serving your customer and helping your target audience.
Don’t look at your customer as a dollar sign.
Speaking from experience you need to be looking to genuinely serve and help your customer otherwise you will lose their trust and they will see through your bullsh*t and move on to never return.
So here’s how you can do this:
Super High-Value Content
Good affiliate marketing that results in sales starts with awesome content.
You need to create a website that gives users a reason to come visit your site.
This is usually done by creating content that offers real value and truly helps your audience.
Consequently, this type of content is usually the type of content that really resonates and will be loved by your audience.
As a result, this type of content is the type that users end up spending a lot of time engaging with and viewing.
As a result, this type of content is also loved by Google.
The more in-depth and comprehensive your content is, the better chance it should have of answering search queries questions.
Currently detailed, targetted content is tending to rank high on Google.
We believe that quality and not quantity is the secret to attaining that coveted page one spot one Google ranking.
Once you’re ranked on the first page people will naturally start to view your content and if it helps them take action towards a sale.
As a general rule, the more value you give to people for FREE, the more they will trust you.
Over time, your site visitors will convert into sales or leads such as email addresses from which you can then also email market to.
The great thing about search engines like Google is that they exist for the sole purpose of connecting people with problems to answers and solutions.
In order to be able to get your content found by users looking for solutions to their problems there are two main ways:
This is where you can pay for some form of advertising such as Google Adwords or Facebook/Instagram/Youtube Ads etc and pay to have your content placed in front of users or at the top of search engines.
Free/Organic Traffic: This is a process whereby users come to your website through free means.
The main ways are through directly heading to your website or through a process known as Search Engine Optimisation or “SEO”.
In essence, SEO is about creating super high-quality content so that a search engine’s algorithm believes your content is going to best answer a user’s search query.
As mentioned previously, Search Engine’s use a lot of different metrics to decide how to best rank articles ranging from time spent on the page to other websites linking to this content.
3. Revenue Formula = Internet Traffic With a Problem + Credible Solution To Their Problem
As just touched on, the great thing about Google is that it puts you in touch with users who have a problem.
On Google, each time a user searches for something, they’re looking for an answer to a specific problem or question.
If you’ve got the answer to that problem and your users’ actions demonstrate that you have the answer to the problem your search engine ranking will go up.
When it comes to generating the right traffic, you have to know exactly what questions people in your niche are asking, how they’re asking them (what language they’re using in search engines) and what their intent is behind the question.
Then you can begin to create content based around these keywords.
Understanding user intent, on the other hand, is all about understanding where someone is in the buying journey.
Once you know this, you can then deliver content that meets your audience exactly where they’re at in the buying process.
For example, there are 3 different types of intent:
A customer is searching for a specific product
A customer wants to do some research (comparison articles work well for these users)
A customer wants to make a purchase
You can use keyword research tools to help you understand user intent more.
Once you know the relevant keywords, you can present your content in such a way that it solves your audience’s problems.
For example, content targeted to keywords “Where to buy a Rolex” would be different to “what watches are in fashion”.
In the first example, you could talk about the benefits of buying online such as Amazon and getting delivery to your door without moving versus going in-store and trying on the watch.
Whereas in the later search term you would perhaps be more focused on doing a comparison of what celebrities seem to be wearing and how..
6 Mistakes To Avoid When Creating Your Foreign Amazon Listing
Today we are going to let you in on a little secret: Amazon Foreign Product Listings.
If you’re already selling on Amazon and making money, then is perhaps the easiest way to scale your sales super quick.
Creating foreign language listings for your products and expanding into overseas Amazon Marketplaces is so much easier than researching, testing and launching new products!
So what exactly do I mean?
Say in Germany, if someone is searching on Amazon and they can only see your products, but everything is written in English then we have a big problem!
The harder you make the experience of purchasing your product for a customer the less likely they are to purchase your product.
Especially like in the picture above, you can see Amazon tends to show similar items to the product a customer may be currently browsing.
If I am German and I am more familiar speaking German; or perhaps I don’t even speak English, I know which product listing I am going to browse!
Thanks to the many Amazon Marketplaces this means that across the world, you have hundreds of millions of potential customers that you are showing your product images to.
However, if customers cannot read your valuable sales information because it hasn’t been translated into the customer’s language you can most likely kiss the sale goodbye.
Especially if your product is a high-value sales item.
What most Amazon sellers haven’t yet clocked is that by putting in a little effort and creating a properly crafted foreign language Amazon listing, you’ll get access to the attention and interest of hundreds of millions of eyeballs!
Eyeballs who will simply ignore or can’t read your English language information!
1 – Doesn’t Most Of The World Speak A Bit Of English?
While English may be the global language.
This doesn’t mean most people are comfortable reading English.
Most English spoken or understood is usually tourist level English, or English for a basic chat.
And let’s face it for most non-English as a first language speaking English can be a struggle!
Even most people who have been learning a foreign language solidly for over 5 years, that have a good level, are not at the point where they can conveniently and confidently read through a product listing.
Especially if the vocabulary used is specific and nuanced for the product.
Most people who are highly proficient in another language would still rather read terms and conditions for any sale (on or offline) in their own language.
“Translated listings help customers understand what they are buying. This can also help lower refunds and returns.”
Take a more common example:
You go on holiday and you want to rent a car for a week.
The first 3 places you go to don’t speak your language.
Now the fourth one does, as well as having all the relevant documents (insurance + gas charges etc.) that you can read clearly in your own language before you sign.
Unless you have more money than sense, you’ll be taking your rental car keys from someone who speaks your own language.
Not only does it make more sense it gives the customer more confidence, security and peace of mind that they understand the purchase.
This can also help lower your probability of refunds and returns.
2 – Don’t Be Complacent: “Why Bother With Translating My Listing?”
So let’s look at the numbers.
The numbers below are taken from a survey conducted by the Harvard Business Review:
As you can see the numbers tell us clearly what the situation really is.
When shopping online most people don’t venture out of their native language, especially when buying.
The most interesting statistic here, is that buying in your native language is seen as more important than the price of the product.
If you think about it, it makes a lot of sense.
If you buy something that doesn’t do what you want or doesn’t have a certain feature, then whatever money you paid is lost.
And don’t forget the additional issues when buying.
How long is the warranty?
What is the returns policy?
If you get these wrong because you were guessing in a foreign language, then what was looking like a nice quick buy, just turned into a total nightmare.
Which could result in a refund and poor review!
And don’t forget if your refund and return rate is too high Amazon could suspend your selling privileges!
“More than half of consumers are willing to pay more if you are willing to give them information in their own language” – Harvard Business Review
The world generally thinks of Europe as the kind of place where people speak 5 languages and switch from one language to another with ease.
This is often the case, as there are a lot of multilingual people in Europe, with fluent speakers of 2 or more foreign languages not uncommon.
So we might expect that Europeans would use the web in more than one language fairly often.
Not the case.
Less than 20% of Europeans by choice ever browse the web (yes, that’s just browsing, not even the more serious task of buying) in a foreign language.
According to HBO, the translation industry grew during the recession, which indicates that a lot of companies were looking to diversify by entering foreign markets when looking for new revenue.
3 – Use Professional Translators, Skilled In Marketing & Knowledgeable On Amazon Selling
There are lots of people who claim to be translators in the world, not so many are truly good at what they do.
It is true that if you want something simple translated you can just go online and find yourself a translator.
Places like Upwork and Fiverr have thousands of them.
Lower level translators are fine in some situations, but with an Amazon listing, you need to find someone who is on their game and well versed in how to optimise your new listing.
Translators need to understand how to translate and how to market/sell your product.
If not, you’ll spend a long time trying to explain to your translator what you’re trying to achieve.
Training a regular translator to be wise to the ways of Amazon is a time suck most of us can’t afford.
Getting this wrong will simply lose you money.
There are a few reasons why….
4 – Get Your Keyword Research Done Properly:
Using keyword research to promote products on any search engine (not only Amazon ) is one of the make or break factors for your listing or e-commerce store.
If your translator isn’t clued up on how to do keyword research in your new language, then your listing simply won’t be found.
If you use more general keywords, you’ll come up in more general searches.
This is terrible.
“Foreign Listings Means Conducting Foreign Keyword Research”
It means that you’ll be much lower down in search results for things that aren’t even relevant to the shopper.
Shoppers simply won’t click on your listing and you won’t get any sales.
When they do finally click on your listing there will be a knock on effect:
-Your clickthrough rate will go down and Amazon will rank it lower in future search results.
This is because the search engine algorithm will view your listing as not be useful to customers.
And if Amazon doesn’t provide useful solutions to their customers then they will stop shopping on Amazon.
After a while, you’ll have a listing that people barely see.
5 – Hire Marketers For Your Marketing
It sounds stupid, but people think that because translators are skilled users of language, that they are magically also marketers and salesmen.
Most translators are trained in making something in one language mean the same in another.
That doesn’t mean that they automatically know how to do the second phase of an Amazon translation, which is crafting your description towards making the sale.
Any marketer online knows that words are the magic that seduces the customer towards making a sale.
If your translator isn’t also a marketer, you run the risk of having a listing that sounds boring and unappealing to customers.
Our advice here is to hire someone who has at least some experience of how to get your product translated into a sales oriented and persuasive pitch.
6 – Understanding Local Markets Can Bring Unexpected Gains
If you go to a Starbucks in China you’ll see a lot of students doing homework.
Homework is a big thing there and much much bigger than you would see in Europe or the USA.
What you’ll also find after a while is a lot of twenty-something years old girls with a lot of pink cute accessories (see the picture for an example).
In London, you don’t see this.
British girls don’t tend to buy things like pink iPad covers with bunny rabbit ears.
Because the two cultures are completely different.
So what’s the message?
If you just happen to be selling novelty pink iPad cases then you might see an unexpected jump in sales when you enter the Japanese market.
In addition, you might end up getting a feel for what works in a particular place and adjust your products or listings to suit that market.
Is there a guarantee for this?
No, but after you launch your new foreign language Amazon listing, you might learn enough about your new market to be able to adapt to it by modifying your existing product or creating a new line that can boost sales.
It is important to understand that population size does not directly equate to e-commerce sales.
So which market should you start with?
Where To Start?
It is important to understand that population size does not directly equate to e-commerce sales.
So which market should you start with?
This information above from statista.com clearly shows that the USA had the largest Amazon net sales in 2017.
The next largest markets were Germany, the UK and Japan.
The rest of the world’s total combined Amazon net sales were just slightly above Germany’s.
So what’s the takeaway?
After the USA, you should be selling in the following marketplaces :
➤ UK; and
These should clearly give you the best return on investment and eyeballs on your translation investment compared to any other new market on the planet.
How To Load Your Translated Listing
Now if you’re wondering where and how exactly to input your translated listing on Amazon Sellercentral then keep reading below.
Step 1 – Select Your Desired Amazon Marketplace
Step 2 – Go To Manage Inventory
Step 3 – Hit Edit On The Desired Inventory Listing
Step 4 – Input Translated Text Into Inventory Listing
Now if you are interested in a quick win for your Amazon sale numbers, translating your product descriptions into your customer’s foreign language is perhaps the easiest way to boost your sales conversion rate.
Simply head towww.ylt-translations.com who use a team of native speakers and marketers that actually understand how the whole Amazon machine works.
They can help you with:
➤ Keyword research in target languages;
➤ Translate email and customer templates;
➤ Provide customer service in 5 languages; and
➤ Translations of Amazon listings.
Simply use the code “ecommerce10” at checkout to get 10% OFF all your translation needs.
To find out what markets are available for any other currency simply search for the cryptocurrency and then click on markets tab circled in the picture below.
This will then bring up a list of available exchanges under the source column that operate a trading marketplace between buyers and sellers of your chosen cryptocurrency.
For example, under the trading pairs column in the picture below you can see the exchange or currency swap markets that exist for Bitcoin.
Cryptocurrency Trading Pairs Explained
Now if you’re wondering what are cryptocurrency trading pairs you’re not alone.
A trading pair i.e. BTC/USD is simply a way of expressing what the exchange rate is between two currencies.
Note: This exchange can also be between two cryptocurrencies or a cryptocurrency and a domestic currency.
The first currency code (i.e. before the “/” ) tells you what currency you would be buying.
The second currency code tells you the amount and what currency you would need to swap or exchange to get your desired currency.
For example, BTC/USD= 6,363.30 tells you that you need USD 6,363.30 to buy 1 Bitcoin.
Why is this important?
Trading pairs allow you to determine whether you can buy your chosen currency with your domestic currency or if you can only make purchases with another cryptocurrency.
In the case of the picture above, we can see that Bitcoin can be bought directly with USD on the Bitfinex, Coinsuper, Bitstamp and Coinbasepro exchanges.
If there are no currency pairings this will mean you will need to acquire another cryptocurrency usually Bitcoin or Ethereum and exchange this for your desired cryptocurrency.
In the video below, I walk you through a live demonstration on how to use coinmarketcap.com to identify where and how to buy Bitcoin.
How To Buy Cryptocurrency - Part 1 - Locating An Exchange To Buy Cryptocurrency - YouTube
What Happens If There Are No Direct Cryptocurrency Purchase Options?
From the Tokenpay markets screen above, you can see that at the time of publishing this article that there is currently no way to directly purchase Tokenpay with domestic currencies.
As a rule of thumb, as more exchanges open up, regulation becomes clearer, or a currency becomes more popular, this leads to more currency-exchange markets opening up (as the exchanges make a profit on each trade).
From the above, you can see that if you want to purchase TPAY, you will need to purchase TPAY with Ethereum (ETH), Bitcoin (BTC) and a few other smaller lesser known cryptocurrencies.
You will then be able to exchange those currencies on the respective exchange markets listed under the source column for TPAY.
For example, you could only exchange DOGE for TPAY on the Cryptopia exchange.
Choosing An Exchange To Purchase Your Cryptocurrency
The next step in the process is selecting which cryptocurrency exchange you want to open up a trading account with to buy and sell your Cryptocurrency.
(A trading account is just like a bank account).
When deciding what cryptocurrency exchange you should use we think that at a minimum you should consider a few important main criteria:
1 – Check whether you can purchase cryptocurrency directly with fiat/domestic currency i.e. by bank transfer or with via your debit card;
The easiest way to do this is by looking on coinmarketcap.com to see what trading pairs are available.
While Verge (XVG) does have direct purchase options available, we personally recommend purchasing Verge (XVG) using Coinbase and Binance.
This combination of exchanges are probably one of the easiest, safest and most beginner friendly ways to start purchasing cryptocurrency.
As a result, this post will showcase this method.
2 – Determine if the exchange is safe with good customer service;
Security is often a very underrated factor that new investors should not underestimate.
Because if anything goes wrong such as your exchange being hacked this could result in you losing all your money.
Similarly, if you send your money to an incorrect wallet address (a wallet address is just like a bank account number) then you will need to get assistance from the exchange to recover your funds.
This can be very difficult with some of the smaller exchanges that offer little to no customer support.
For this reason, we recommend only sticking with the bigger exchanges like Binance and Coinbase which are bigger, safer and proven exchanges.
The bigger exchanges also tend to have bigger teams, established customer service and identification processes which can make opening up accounts super quick instead of making you wait weeks or months.
Binance and Coinbase also have strong track records of protecting consumer money and excellent customer service in case anything does go wrong.
3 – Has the exchange listed many cryptocurrencies?
Smaller exchanges tend only list a few currencies which means that it can be harder to buy and sell all the different cryptocurrencies.
This can result in you having to open up multiple accounts across different exchanges which can be an administrative nightmare.
Lastly, because exchanges are literally a marketplace to exchange your cryptocurrency it is wise to pick an exchange that has a large userbase and high trading volumes.
Because this means that there will always be someone to buy your cryptocurrency if you want to sell, or someone looking to sell to you if you are wanting to buy cryptocurrency.
For this reason, we recommend the following two exchanges to assist with purchasing your cryptocurrency:
Coinbase to purchase Bitcoin and Ethereum with your debit card (this is super easy and user-friendly).
Binance to purchase a majority of the other alternate cryptocurrencies out there i.e. currencies that are not Bitcoin and Ethereum.
If you open up trading accounts across these two platforms you should have access to the vast majority of cryptocurrencies out there.
Note: Recent news from Binance indicates that they will soon be offering direct cryptocurrency purchase options.
Should this occurs we recommend simply using Binance to perform all your transactions as it is easier and quicker.
How To Transact With Cryptocurrency
In case you’re wondering how you can actually send and receive Cryptocurrency well it’s really simple!
We will show you how using an example of sending Bitcoin below.
Note: This process is the same for any other cryptocurrency you just need to make sure you are making transactions to the same currency type wallet addresses.
For example, Verge (XVG) can only be sent and received to a Verge (XVG) address and Bitcoin to a Bitcoin address etc.
So let’s dive in.
There are two main methods for sending Bitcoin/cryptocurrency in general:
Either obtain the transaction counterparty’s wallet address (this is like a bank account number) who you wish to send a payment to;
A wallet address looks like this: 1DVsE9EKCn3mV62WcAb9H3CVzQrX4bwLhD or simply request their QR Code (see image 3 below)
Or give your wallet address to someone who owes you a debt to send you Bitcoin (much like a normal bank account transfer) – or simply give them your QR Code (see image 3 below).
Now I know some of you are probably thinking “How on earth can I remember a wallet address like that?!”
Well, we’ve got you covered.
Using the Coinbase platform(which is probably the easiest and most user-friendly app) as an example I will show you how to make a payment:
1 – Input the payment amount in Bitcoin or in currency to be made. For example £20
2 – Now the way you can make payment without inputting the long wallet address number is by scanning the recipients QR code (see image 3 below for a picture of a QR code) – this needs to be requested from the recipient;
3 – Scan the QR code with your mobile phone camera (Hit: Try it by scanning image 3 below) if you want to send me a payment.
4 – This will automatically bring up my wallet address (See Image 4). Next simply hit next to confirm and send your payment.
Below we have included two short video tutorials which walk you through how to buy Bitcoin on Coinbase and then the second video which shows you how to send your cryptocurrency to Binance exchange and purchase alternate cryptocurrencies.
Video Demonstration: How To Buy Bitcoin On Coinbase
How To Buy Bitcoin Using Coinbase - YouTube
Video Demonstration: How To Buy Cryptocurrency On Binance
Note: In the video below, you would simply change the market from NEO/BTC to XVG/BTC to bring up a Verge (XVG) trading market.
Binance Tutorial - How To Purchase Cryptocurrency Using Bitcoin - YouTube
Cryptocurrency Wallets Explained
A cryptocurrency wallet is very different from your physical wallet.
Cryptocurrency wallets don’t store cash or your cryptocurrency – Instead, cryptocurrency wallets store your public and private keys.
Without these keys, you can’t perform transactions such as sending or receiving your currency.
So what is a private key?
Think of a private key as being like the PIN number for your bank account.
You use it to allow you to connect to the blockchain in order to update transaction data such as sending and receiving coins.
Only you should have access to your private key.
You should never divulge your private key to anyone.
If anyone else gets access to your private keys, they will also have access to your coins and can make unauthorized transactions.
Now If you store your cryptocurrency on an exchange such as Coinbase or Binance then these exchanges will hold your private keys for you.
So don’t panic if you didn’t receive your private keys!
You will never get given your private keys by an exchange unless you decide to withdraw your coins from the exchange into a private wallet.
The benefits of this are that it allows you to make trades in real time.
But if a hacker manages to hack the exchange then this means they can potentially steal yours and millions of other exchange users private keys.
Your public key or wallet address can be freely distributed to anyone with no harm.
Types of Cryptocurrency Wallets
Now there are two main types of cryptocurrency wallets.
These are hot wallets and cold wallets.
If your wallet is connected to the internet, it’s termed “a hot wallet” and can be vulnerable to hackers.
A hot wallet literally means that your private keys are stored on the internet.
If your wallet isn’t connected to the internet, “it’s termed a cold wallet” and generally WAY MORE secure.
We’d surely all go for cold wallets then, right?
Hot wallets are much more convenient and easier to use as they process transactions faster.
Cold wallets are generally cumbersome and need to be connected to your computer like a USB stick before they can be used.
If you’re not looking to trade your cryptocurrency, but instead hold as an investment for the long term then we recommend a cold storage wallet solution.
Cold storage wallets are the safest method of protecting your cryptocurrency and keeping your private keys offline away from hackers.