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Fashion trends may come and go, but a logo should stick. The best fashion logos tend to be the ones that have potential to become iconic ..read more
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As a part of a brand’s strategy, mission and vision statements are frameworks that managers use to clearly specify the brand’s DNA. ..read more
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Brand personality plays a crucial role in developing and maintaining strong brands—it’s a set of human characteristics attributed to ..read more
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You don’t have to go to school to become a graphic designer. Check my list of best graphic design courses to start your professional ..read more
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I’m pleased to share with you my list of top branding books about different sub-areas such as brand purpose, positioning, or identity ..read more
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Whether people see it on your website, on your badge at a trade show, or your business card, your company name makes a vital first ..read more
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Successful brands know how to use stories to clarify their message and they know that brand storytelling is a very powerful marketing ..read more
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Writing a purposeful mission statement is a valuable skill – check the missions statements of the top brands to get inspired writing ..read more
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This is the ultimate guide for facilitators on how to run the Design Sprint in 2019. The original design sprint was […] The post The ..read more
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Your business name together with your logo are the most exposed elements of your brand, yet many entrepreneurs disregard the […] The post ..read more

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