Amazon’s Challenge To Apple’s AirPods = More Time For Content by David Erickson was originally published at e-Strategy.
Amazon is planning to challenge Apple in the wireless earbud market. If Amazon is successful, it will free up a great deal more of consumers' time that they will fill with content consumption.
Audio Is Content Marketing’s Next Frontier by David Erickson was originally published at e-Strategy.
Ten trends are converging that point to audio as being the next frontier for content marketing. Marketers should be exploring the format today in order to prepare for the future.