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I love the holidays and start making my lists, shopping and preparing months in advance- much to the chagrin of my family and friends. I ..read more
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We like to think we are rational beings who make decisions based on logic and reason, but in reality, we are irrational beings who think ..read more
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I recently read an article that took me by surprise about Taco Bell opening a boutique hotel. It got me thinking about other brand ..read more
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Marketing, as a practice is becoming more scientific. Thanks to the increasing availability of customer data, advances in analytics, real ..read more
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Buying second-hand started for me with used books. I like buying books that other people have owned and read. I enjoy seeing their notes ..read more
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The field of customer analytics is quickly expanding as new technology and approaches rise to meet the demand of today’s connected ..read more
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Remember soccer moms—married women who lived in the suburbs and were known for driving their children to and from sporting activities? ..read more
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Startup fashion brand Laws of Motion made its debut by launching its take on the classic little black dress which comes in 99 different ..read more
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Delivering personalized experiences is no longer a competitive differentiator. Incorporating personal and transactional information into ..read more
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The following is a guest blog post by Leslie Hand, Vice President, IDC Retail Insights. A Look in the Rear View for Retailers in 2019 For ..read more

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