Adidas Deerupt runner – 3D printing experience at the Adidas Originals store
The Dimension Alley Design and 3D-Printing Team was on site for the Adidas „Deerupt“ product launch on March 22 and 23rd, 2018 at the Tauentzien Str. Adidas Originals Store on Berlin’s Ku’Damm. Adidas created an augmented reality tour to early patrons of the new „Deerupt“ innovative running shoe series, which uses the simplicity of a fine net structure to give form, support and comfort to the wearer. As part of the tour, customers received a live 3D-Printing exhibition. Key-chain sized miniature- and full-colour sandstone shoe models were also presented to customers with the purchase of a pair of the new sport-shoes. The results of this 3D Printing exhibition highlighted the strides made in modelling and prototyping technology in the past years. Rendering the fine mesh structure covering the top of the shoe in detail for the 3D models required particular skill and technical expertise from the 3D scanning process to printing the final result. The „Deerupt“ launch miniature models served as an example of the nearly limitless range of applications for this rapid prototyping, design and printing technology in the creation of every imaginable object or idea, from the technical, functional, to the aesthetic and everywhere in between.
Are you organising an event and want to add a unique twist? Contact us about your tailor-made 3D printing experience.
The „MY PRODUCT LAB“ design bureau, a subdivision of Dimension Alley 3D Printing office, specializes in the ideation, concept development and design phases of the evolution of a new product or prototype. DimensionAlley’s years of 3D printing and prototyping experience are then invested in bringing the prototype to life and giving it physical form.
A customers idea need not be fully formed or definite to begin the „MY PRODUCT LAB“ drafting process. Our design team is ready to put its long breath and stride in design and rapid prototyping experience to bringing a wide range of creative embers to life.
Our design and printing workshops demonstrating our processes and technology may make an informative and engaging addition to your creativity oriented event. If you are interested in experiencing a hands-on and updated approach to today’s 3D printing and rapid prototyping world, please contact us.
The 3D printer in its present form offers endless possibilities for the realization of all imaginable objects and models. The broad spectrum of possibilities attracts many users to 3D printing technology with their creative challenges often fueled by a simple need.
Creative energies in motion
Sometimes, and for some, inspiration comes naturally. The utter discomfort of wet pants caused by tyre splash back on the bike ride to the work was enough to motivate product designer Pelgrim Vandererkhoven. Two days ago the bracket for his rear mudguard failed. Typically, it rained non-stop over the next few days. The design team of the design and 3D printing office “DimensionAlley” at Liselotte Herrmann Strasse in Berlin could not, however, sit still, in their wet pants, without fixing the problem! Within a few hours, a new version was created in the form of a CAD file which was immediately exported as an STL and printed from PLA plastic.
The new version is a lot more accurate in the print production than it would need for practical use, is more stable and fits better than its predecessor. In less than two hours, the idea became a directly applicable reality. This example is just one in a hundred, from car headlight bulbs, eyeglass holders, eyewear, furniture parts, IT technology panels, drone propellers, and model airplane parts that the design team at DimensionAlley has materialised from an idea!