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Choosing the right e-commerce platform is critical to the success of your business. You’re not only choosing the features you need, but you’re also choosing the challenges you will face as your business grows or changes. The scalability, flexibility, and cost of your platform can work for or against you.
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July is Wimbledon month, arguably the greatest tennis tournament of them all. Since its opening year in 1877, Wimbledon has emerged as the world’s most prestigious, and beloved, events, with a solid brand that is revered across the globe. 
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June is officially Pride Month, and marches, events, and gatherings are in full swing across the world. This month marks the Stonewall riots of June 1969, an event that kickstarted what we know as the modern Pride movement.
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Thanks to the perpetual evolution of digital technology, the retail sector has experienced profound changes in the past two decades. As the lines between technology and humanity continue to blur, there are substantial challenges and opportunities for retailers to address.
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Google Ads, previously known as Google AdWords, is a digital marketing platform created by Google in the year 2000. At its launch, only 350 advertisers were using the service to build brand awareness. Today, Google Ads has more than 1 million marketers and is a multi-billion dollar extension of the company. 
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Kylie Jenner was recently named as the world’s youngest self-made billionaire. Aged just 21, her cosmetics empire – bolstered by a formidable social media presence and a reality TV career since childhood – has taken the youngest member of the Kardashian-Jenner tribe to the upper echelons of entrepreneurship.
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33 million viewers every week. And that’s no exaggeration. We are of course talking about the mighty Game of Thrones or ‘GoT’ as it’s affectionately known by its legions of fans across the globe. The unrivaled cultural phenomenon of Game of Thrones has an almost intangible quality - a mix of ingredients that has propelled it from great to cult to iconic in a relatively short space of time. Love it or loathe it, you’re likely to have been just a…
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The digital marketing world is always evolving, and you're always executing your strategy. You're getting inspired by new campaigns, making last-minute changes, and receiving feedback from your customers that has you tweaking each post, video, and email. The result might be a disorganized, unfocused mess. 
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Technological advancements are keeping the modern workforce on its toes. The World Economic Forum projects that robotics, autonomous transport, artificial intelligence, and biotechnology will create the biggest changes in industries around the world. Businesses that want to thrive in these changing conditions will need a workforce with new skills, especially digital skills.

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